Dive summary:
- Facebook has updated their regulations about cover photos without announcing the changes.
- New changes allow call to action phrases which were previously prohibited; also now allowed are offers for discounts and company contact information.
- The only things prohibited by the less restrictive changes are suggesting users upload your cover photo to their timelines, deceptive or inaccurate information, and the photo can be no more than 20% text.
From the article:
"Not only did Facebook quietly make these changes, they didn't explicitly announce that CTAs are now allowed. They simply removed the clause about offer/product promotion. Here's how the updated guidelines read:
'All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text.'"