Dive summary:
- G5 Sponsorships is now offering brands the option to advertise on U.S. highways as part of a multi-channel campaign that includes mobile, information websites and live traffic camera feeds.
- G5 is a branch of Global-5 Communications, a national transportation communications firm with clients like state Departments of Transportation (DOT), the Federal Highway Administration, and other transportation entities.
- The messages could potentially make it to TV as many local news stations have agreements with their state DOT to use the traffic cameras; as part of that agreement they could be required to show the ad banners.
From the article:
"So far, G5 is working with the states of Virginia and West Virginia, although Strauss says the company is in talks with others. He can't mention advertisers yet, either. Campaigns will range from tens of thousands of dollars to millions for broader and longer-term deals."