Dive summary:
- After a very public breakup a year ago, General Motors has reconciled with Facebook and is back as an advertiser.
- The return to Facebook is part of GM's "Find New Roads" campaign that will be testing a number of mobile advertising solutions.
- The split stems from a meeting in which GM executives wanted to run bigger ads than those Facebook had available and no agreement was reached.
From the article:
"Facebook has since introduced its ad exchange, FBX, and has shifted its focus from social ads to more traditional web-advertising models, such as re-targeting. It still, however, offers nothing like a home-page takeover (apart from the log-out ad)."