Dive summary:
- The Google+ sign-in will allow developers of Android, iOS or the web to allow users to sign into their app with their existing credentials.
- The automatic sign-in will accelerate online registration and conversion, increase engagement among users, and give companies access to data on downloads, signed-in users, and their activity.
- There are ten companies who have already enrolled in the automatic Google+ sign-in: USA Today and The Guardian, restaurant guide OpenTable, Flixster, Fitbit, music sharing sites Shazam and TuneIn, discovery sites Banjo and Fancy, and Beautylish.
From the article:
"Unlike Facebook however, Google promises only to publish such information with specific user permission. 'Google+ doesn't let apps spray 'frictionless' updates all over the stream, so app activity will only appear when it's relevant (like when you're actually looking for it),' the company said in its announcement of the new feature. Users can first review the Google+ permissions screen outlining which data they are sharing and who can see their activity."