Dive summary:
- Philip Wiser, CTO of Hearst, has five tips for large corporations on how they can build a community of innovation despite communication challenges. [see full list at Digiday]
- Topping the list is turning the focus to the customer; while this may seem like common sense, many corporations have focused in on capital and engineering rather than making the customer happy.
- Agility, listed as number five, can be achieved from large firms by having the "go ahead" from top executives.
From the article:
"2. Cloud computing
Experiences are delivered to consumers in a matter of days at a marginal cost compared to a decade ago. 'This forces companies to rethink how they work in product development creating experiences. … They can try small ideas and iterate.'”