Dive summary:
- With these five tips, you can avoid the Facebook contest participant who is only around because of material gain and attract genuine fans. [see full list at Social Media Examiner]
- Tip number 1 is to provide prizes that are in line with your brand; prizes like iPads and vacations appeal to everyone, but a giveaway of your own product will attract genuine interest.
- Requiring a Facebook app installation to enter your contest is a great way to weed out fakes; it's much harder to create a long line of fake Facebook accounts than it is emails.
From the article:
"If you’ve meticulously followed the advice above, you’ve likely avoided creating a playground for cheaters and prize-hunters. But what about the clever few who slip through? You owe it to your genuine contestants to identify scammers.
Some Facebook campaign applications offer options to identify possible cheaters.
All entrants leave a personal signature that allows you to identify them: their IP address.
It’s very difficult for opportunists to participate from many different locations or simulate multiple IP addresses."