Dive summary:
- If you are looking for success on Tumblr, content and how you share it should be your main focus; try these three tactics. [see full list at Content Marketing Institute]
- When creating content, choose the format wisely; photos are shared the most on the site.
- Brands should follow their fans and share their content; doing so proves the brand is listening and engaged with its consumers.
From the article:
"That’s what Tumblr’s all about: It’s a place to showcase content, and a place to share it. It’s a virtual display case for creative types, and an ever-expanding catalogue of visual art. Tumblr’s users know good photos, animated GIFs, and blog posts when they see them, and won’t hesitate to broadcast your content far and wide — if you can master the platform to ensure your branded work is what they’re looking for."