Dive summary:
- A new feature of Instagram, "Photos of You," allows for the tagging of users within a photo, similiar to that of Facebook photo tagging.
- This new feature in Instagram builds an archive of photos that will appear on each users profile page.
- For brands, the new feature should help build engagement, drive follower accounts, and foster more interaction.
From the article:
"For brands who are already active on Instagram, the new feature could help drive follower counts and foster more personal connections with fans. For example, Nike could tag photos with sponsored athletes like LeBron James (who has 2.3 million followers), which could increase user engagement. And brands that urge users to submit photos of their products through contests can now dangle the carrot of adding the best submissions to their profiles, where those photos would get more exposure."