Dive summary:
- Jun Group, which sells video advertising across social games and mobile apps, is offering a money-back guarantee to consumers to help ease their skepticism of online advertising.
- The industry's trust has been broken by certain publishers and ad networks; Jun Group wants to fix that by offering full transparency in their ad buys and promising not to participate in pop ups, autoplay videos, bogus views or place the ads in any undesirable places.
- Jun's pledged, "100 percent viewable, 100 percent opt-in, 100 percent guaranteed," is tied to their new analytics product which allows users to see where every single ad is run and how their budget is being allocated among sites.
From the article:
"'It's sad that this is radical,' said Reichgut [founder and CEO Mitchell Reichgut]. 'But too often, ad networks will say, 'We’ll show you some of where your ads will run, but we can’t show you the rest of it,' which is actually where the bulk of the campaign will happen. But it's a fantasy. And then you end up in bad places. We know that won’t happen because we don’t buy that way. We’ve built our network by hand.'"