Dive summary:
- Direct Marketing News surveyed readers on how their roles are marketers are involving and how they keep balance in increasingly busy positions.
- From the data, Direct Marketing News created an infographic depicting survey responses and outlining how marketing is changing; for example 34% of respondents said they never expected to be collaborating with IT as part of their position.
- Marketers also revealed their biggest time waster was answering emails and that developing an overall marketing stratgey was the most important task in their to do list.
From the article:
"Marketers: blasting across channels at supersonic speed, punching through silo walls, answering the calls of customers in distress—what's not superheroic about them?
They log more air miles than Wonder Woman (impressive, since she owns an invisible plane), form creative ideas out of nothing like Green Lantern, work faster than the Flash, are as impervious to criticism as Superman is to bullets, and innovate like Iron Man.
Direct Marketing News asked its superhero readers to share how their roles are changing, what they're doing now that they never expected to do, and how they maintain balance."