Dive summary:
- Microsoft putting the pressure on Google by launching a new TV, print, billboard and online consumer public awareness campaign on security issues.
- Although the campaign does not mention Google by name, the efforts have been focused in two key areas of the country important to Google: Washington D.C., where policy is decided, and Kansas City, where Google has rolled out Fiber.
- This campaign is a follow up to the "Scroogled" campaign that sought out to expose security risks associated with using Google offerings.
From the article:
"Microsoft took a divergent path from the rest of the advertising industry last summer when it announced that the latest version of Internet Explorer would send an automatic do-not-track signal as its default setting, telling websites not to deploy the third-party tracking software beacons called 'cookies.' Mozilla followed suit, saying that the next version of Firefox would block third party cookies by default."