Dive summary:
- CEO Shawn Strickland said Redbox Instant will likely be making a move into creating original content in the future.
- According to Strickland, creating content for their target audience would most likely be in the family-oriented genre.
- Although original content is in the plans for the future, Redbox Instant is still working on garnering an audience and perfecting the partnership with Verizon.
From the article:
"Instead, Mr. Strickland and his team are figuring out how to marry Redbox and Verizon to market the service to consumers, who he said are not those already streaming 100% of the time."