Dive summary:
- Pinfluencer, a Pinterest marketing company, has changed names to Piqora after Pinterest announced it does not want companies using its name or the word "pin" in their names.
- Sharad Verma, Pinfluencer CEO, says the choice to change names wasn't solely because of Pinterest's request, but the name change also serves to separate them from the competition and to keep the company from being thought of as the Klout of Pinterest.
- Along with the rebranding, Piqora has launched Gallery, a product that uses Piqora's image recognition software to build a landing page that features the companies products that are popular on Pinterest and Facebook.
From the article:
"But Verma's ambition is for Gallery to be more than a social-inspired product showcase. Beyond that, it could position Piqora to become an online retailer’s merchandising engine. 'The goal is [for Gallery] to be on the home page of every large retailer and publisher,' he said."