Dive summary:
- Pongr has acquired Israeli startup Sightec for their innovative photo recognition software that is able to identify items in the background of a photo, even if it is blurry.
- Sightec's technology is unlike any others in the industry and allows brands to more easily catalog data from consumer generated photos.
- Other brands are working on photo recognition software including Google, Facebook, Pinfluencer, Curalate and Stipple.
From the article:
"Basically what this means is someone could have taken a picture holding up a Pepsi can, and Pongr via Sightec would be able to identify the Coke can sitting on the table behind it. Conceivably that could let Pongr segment that user or the Web page on which that user's photo appears as someone or somewhere Pepsi and Coke might like to advertise against."