Dive summary:
- A source close to Twitter said that the cost for a Promoted Trend on Super Bowl Sunday was considerably higher than the usual $120,000 but wouldn't reveal the dollar figure or brand that purchased the slot.
- Premium days seem to be popular with brands; for example, President Obama's marketing team purchased the Promoted Trend for Election Day.
- As of now, Twitter does not have plans to split a given day's Promoted Trend between brands.
From the article:
"... Meanwhile, if the current marketing era is being defined by second-screen media consumption, as many pundits and players contend, then maybe Twitter—with its 500 million-plus users and some 15,000 tweets every second—is becoming more than just a toy of the times. Perhaps it could help brands better understand how the chasm between TV and digital might be bridged. ..."