Dive summary:
- The recently launched Pricing Engine is a marketing platform designed to be a "one stop shop" for entrepreneurs and small business to manage their online marketing.
- The platform allows businesses to place ads across Google, Yahoo, and Bing and then receive a simple letter grade for the ads performance; each ad is ranked against peers using Pricing Engine's data of customers.
- Cost for Pricing Engine is based on the freemium model; to use the basic services is free and users can opt to upgrade for premium features.
From the article:
"Although the platform officially launched on Friday, it’s been in beta since the summer. Before the launch, they already had over 600 customers. Most of their customers are small businesses, but they also do work with advertising resellers, who have adopted the platform for use with their clients. The data gathered so far has provided a platform that Pricing Engine hopes will grow their business."