Dive summary:
- Last month, Redbox made its new instant streaming venture, Redbox Instant, widely available.
- Redbox Instant offers a hybrid package of streaming movies and four nights of traditional kiosk rentals for $8 a month.
- Redbox Instant CEO Shawn Strickland says Redbox is filling the "white-space" of consumers who still stream instant movies and rent DVDs.
From the article:
"Mr. Strickland: Netflix, Hulu, etc., are not our biggest challenge. Consumers are willing to subscribe to more than one service, so there's room for us. Market competition is not even on the top of the list. Our biggest challenge is figuring out how to market the service to the right customer."