Dive summary:
- Digital has been great for many retailers, but for those who don't adapt fast enough (i.e. Borders and Circuit City), digital has been devastating; these 13 statistics show why digital retail can't be ignored. [full list at Digiday]
- Retailers should pay attention to their mobile site because 57% of consumers say they wouldn't recommend a retailer who had a poor mobile site.
- Retailer's average response to a consumer on social media is seven hours; a consumer could easily buy from a competitor within that time frame.
From the article:
"Thirty-one percent of retailers are conflicted as to whether new technologies in-store will be tools or distractions. Yet consumer surveys have shown time and time again that technologies like mobile apps and QR codes linking to product information have driven people to make a purchase in store. (RSR Research)"