Dive summary:
- At the Do Not Track hearing, Sen. Jay Rockefeller (D-W.Va.) made it clear in an opening and closing rant that he was against the advertising industry self-regulating.
- The senator was quoted saying he doesn't "believe" that the advertising industry will self-regulate when consumers choose to opt-out of tracking.
- Much of the hearing focused on Rockefeller's accusation that the advertising industry had gone back on a promise made in Feb. 2012 to honor a universal Do Not Track solution on all browsers by the end of 2012.
From the article:
"Even though Rockefeller said he wanted to keep his mind open, he made it clear that he would be willing to cut off witnesses who resorted to rhetoric: 'I do not want to hear familiar talking points that serve no purpose but to confuse the debate.'
Other committee members tried to bring up other topics surrounding the privacy debate, but didn't get very far. Ranking member Sen. John Thune (R-S.D.) and Sen. Dean Heller (R-Nev.) both tried, unsuccessfully, to steer the debate to a discussion of harm from online behavioral advertising."