Dive summary:
- There are five social media monitoring services that stand above the rest when looking to simplify marketing efforts. [see full list at Social Media Examiner]
- Before deciding which tool to use, it's important to outline your key performance indicators (KPI) and identify how many people will be managing the social media.
- Tools can run anywhere from $39-$2500 a month and beyond so it's important to determine your budget before searching for a social media monitoring tool.
From the article:
"Some of the more popular metrics are outlined below:
Reach. You might want to measure the number of fans, followers, blog subscribers and other statistics to gauge the size of your community.
Engagement is measuring retweets, comments, average time on site, bounce rate, clicks, video views, white paper downloads and anything else that requires the user to engage.
Competitive data may include the brand’s “share of voice” across the web or number of competitors’ brand mentions.
Sentiment. You might want to measure the numbers of mentions with positive or negative sentiment.
Sales conversions. Do you want to measure social media referral traffic to the top of the sales funnel or number of sales aided by social media efforts?"