Survey: 45% of SMBs still don't have a website

Dive Brief: 

  • The results of a survey from Hibu revealed that 45% of SMBs have absolutely no website at all. 
  • Of those SMBs that do have sites, only 6% have sites that are optimized for mobile. 
  • The survey was of 1,800 SMBs in the U.S. and U.K. 

Dive Insight: 

With more and more people using mobile devices as their primary way to access the internet, SMBs are missing out on a huge opportunity by not having mobile optimized sites. The study showed SMBs were aware of the opportunity they were missing  on average, U.S. respondents thought they might be losing $60,000 a year  so it doesn't seem to be a misunderstanding of the value of mobile-optimized sites. Likely, the main problem is lack of resources to build a site optimized for mobile, since SMBs typically run on much smaller margins. 

Filed Under: Analytics Mobile
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