Dive summary:
- The 20 most influential women in social media have a strong, large, engaged following; to make the list the women must cover social media topics. [see full list at Forbes]
- The list used number of followers and level of activity among other factors to determine the ranking.
- Topping the list is Ann Tran, a travel and leisure writer that also provides cutting edge social media advice to her followers; Tran is a power user with over 100,000 tweets so far.
From the article:
"But the big deciding factor is how active a candidate’s networks are – Peek Analytics’ algorithm goes in search of those people who are in your network and your network’s network, and it assesses if those are real people or bots, and, if real people, how actively they participate in social media."