Dive summary:
- Tumblr has finally added ads to its mobile platform, a year after launching ads on the desk top platform.
- Tumblr's Radar ads account for 120 million daily impressions, drawing major brands like ABC Entertainment and ABC Family, GE, Pepsi and Warner Brothers.
- Users are able to like and repost sponsored posts in the same way as user generated posts; sponsored posts are distinguished by animated dollar signs.
From the article:
"Tumblr CEO David Karp expects mobile viewership, which has quadrupled in the last six months, to overtake desktop traffic by 2014, Mashable reported. Karp hopes that mobile ad units will help Tumblr turn a profit for the first time ever in 2013."