Dive summary:
- Twitter has placed the hashtag #OneBoston in the Promoted Trend slot pro bono in an effort to direct people to a donations page for the Boston Marathon bombing.
- Viewers who click that ad will be directed to a tweet from Boston mayor Tom Menino, leading them to a donations page to help victim's of the tragedy.
- Many others using the hash tag are pointing to other charitable sites; placing the hash tag at the popular and expensive slot will help drive traffic to all charities.
From the article:
"Some folks tweeting #OneBoston are pointing to other charitable efforts for Monday's victims. Placing the hashtag in the normally expensive ad slot will increase traffic to all of the donations sites and other goodwill initiatives."