Dive summary:
- Videology, a firm that helps brands and publishers manage Web and mobile video campaigns, has secured $60 million in their most recent round of funding.
- The sum has sparked some controversy as many ad tech firms with recently high funding rounds have struggled to prove their investment, but Videology hopes to prove that's not the case in video ad tech.
- CEO Scott Ferber says that Videology will use the funding to expand further internationally and build out more technology, services, and tools.
From the article:
"But the size of the funding round could raise some eyebrows. In the ad tech space, several companies have raised large sums of capital, only to struggle to justify that investment, getting stuck waiting for acquisitions that never come.
Ferber said he's not worried. 'I think you need to constantly evolve to new marketing opportunities,' he said. 'Being a follower in this space crushes you. You have to constantly move.'"