Dive summary:
- The new Samsung Galaxy S4 mobile device boasts features that have mobile advertisers excited; some even predict that the Galaxy S4 will bump Apple's iPhone as the favored smartphone among marketers.
- Some of the new features include a bigger screen, a native digital wallet app similar to iPhone's Passbook, and an eye-tracking interface that will supplement fingers scrolling in screen navigation.
- The wallet app is likely to draw major brands, like Build-a-Bear, that have started talks with iPhone's Passbook; just like Passbook the Samsung wallet app with have a GPS-feature allowing businesses to target customers in specific locations.
From the article:
"Rachel Pasqua, VP of mobile at iCrossing, is intrigued by the potentially innovative bells and whistles that seem promised by Samsung's latest iteration. 'Odds are that the Galaxy 4 will mix mobile user behaviors up in unexpected ways that will give marketers opportunities to get even more creative with mobile techniques,' Pasqua said. 'The mere possibility of new features like eye-tracking and sophisticated mobile payments are enough to get the typical marketer excited about the possibilities. Just how excited and creative remains to be seen.'"