Wishpond plans to offer free marketing automation, for some

Dive Brief:

  • Marketing automation software is becoming a central part of business, and Wishpond is looking to disrupt that market with a “free forever” plan for small to medium-sized businesses.
  • Instead of focusing on email marketing, Wishpond’s tech is geared toward sweepstakes and competitions.
  • Technology budgets are always a consideration for SMBs so any martech competition is welcome in that space.

Dive Insight:

Are you a marketer in a small business with a limited budget wanting to take advantage of all the cool tech out there? Wishpond’s “free forever” plan that allows for unlimited landing pages, website pop-ups, newsletters and automation campaigns. The fees come in on lead generation with a $69.00 a month charge kicking in at 200 leads.

Ali Tajsekandar, CEO of Wishpond told Venture Beat, “Solutions like Hubspot and Marketo require thousands of dollars in training and consultants just to get set up. Obviously this is far too much for the average small to medium-sized business. This cost is often one of the main barriers that keep companies from using marketing automation solutions.”

Filed Under: Marketing Tech
Top image credit: Flickr user orangeacid