Dive summary:
- Huffington Post publisher Janet Balis offers up 10 lessons for brands regarding content and social. [see full list at Digiday]
- A main tip Balis offers is to keep real-time pace and mimic the rhythm of the news room.
- Beware of social roadblock is another tip from Balis; anything the stands between your content and the audience will hinder it's performance, for example, producing content that only appears inside an app.
From the article:
"The Huffington Post is acting as an adviser to brands, helping them navigate through the content-creation waters in today’s high-metabolism marketing world. For example, the Huffington Post gives advertisers tools similar to those its editorial department uses to create content. It also lets brands dip into its trove of content. The Huffington Post helped Cisco gather HuffPo articles around technology and social."