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The marketing strategy of augmented reality

AR has received heightened buzz since March 2020 as marketers seeked safe yet fresh ways to engage consumers both on the go and from home. Companies like Google, Pinterest and Snap are focusing more of their efforts to integrate AR on their platforms, while marketers push this interactive content to offer a more comprehensive view of their products remotely.

included in this trendline
  • How Coca-Cola gave an iconic ad new life through AR
  • Pizza Hut spins boxes into Pac-Man AR game for 'Newstalgia' campaign
  • Hyundai touts hybrid cars in Nat Geo's AR series on national parks
Our Trendlines go deep on the biggest trends. These special reports, produced by our team of award-winning journalists, help business leaders understand how their industries are changing.
Davide Savenije Editor-in-Chief at Industry Dive.