The Latest
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Inside Advertising Week’s changes — and a bid for $100M in creator deals
The show, which starts Monday, is doubling down on topics like creators to differentiate in a crowded events calendar and court more decision-makers.
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Courtesy of The Hershey Company
Reese’s searches for ‘trick-or-treatiest street’ in multichannel effort
The Hershey brand is teaming with creators and celebrities for a social content series analyzing 150 of the best streets for Halloween festivities.
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Courtesy of Discord
Discord steps up play for mobile advertisers with rewarded video product
A new format and the chat platform’s first Ads Manager for running campaigns arrive as gaming becomes an increasingly important channel for marketers.
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Courtesy of Cava
Cava hires Dr. Squatch marketer as CMO to build on growth
John Ludeke, most recently chief brand officer at the Unilever brand, is tasked with deepening consumer connections to the fast-casual chain.
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Jeff Wells/Marketing Dive
What Kroger’s predictive scoring work means for e-commerce marketers
The grocer, in partnership with Vidmob and MMA Global, was able to forecast e-commerce conversion of ad creative with 81% accuracy.
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Courtesy of Thorne
How Thorne built a brand platform ahead of $3.8B P&G deal — and what’s next
Chief Growth Officer Mary Beech details how work with brand consultancy Redscout turned consumer insights into campaigns and a communication style.
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Retrieved from TikTok on September 30, 2026
ColumnSociable: TikTok adds certification tiers for agency partners
The platform will offer Agency Partner or Premier Agency Partner badges to assure marketers that partnership requirements have been met.
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Getty Images
CMOs must rethink entry-level talent as AI alters marketing needs: Gartner
Many marketers will be able to eliminate bottom-rung roles by 2030, but the researcher recommends handing new hires greater responsibility instead.
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Courtesy of Amazon
How Amazon is streamlining ad buys across multiple formats with AI
Amazon Ads executive Kelly MacLean walks through advances announced today that promise to simplify how marketers work with the platform.
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Courtesy of Subway
Q&ASubway’s CMO on finding room to grow between competitors in QSR
“The challenges are real, which is why we're taking such a big swing now,” Jeff Klein said of the chain’s new brand platform from Martin.
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Getty Images
NHL taps Adobe as creative, marketing and AI partner
The partnership follows a surge in cultural relevancy for the league in the wake of the Winter Olympics and popular shows such as “Heated Rivalry.”
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Courtesy of Twisted Tea
Twisted Tea dons camo for collab campaign as brand faces headwinds
The fall-focused effort, which arrives as a new CMO prepares to join parent company Boston Beer, will feature social content and creator activations.
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Brandon Bell / Staff via Getty Images
Dave & Buster’s shakes up agencies amid bid to rebuild brand relevance
Gut and Mediaplus are joining the chain’s roster to develop more distinctive marketing and better connect national scale to local activities.
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Courtesy of E.l.f. Cosmetics
E.l.f. jams to second music album under entertainment marketing arm
“Mirror Mix” features seven rising artists and will be promoted through a partnership with lyrics platform Genius around its Open Mic content series.
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Permission granted by DoorDash
DoorDash doubles down on WPP, naming agency global media partner
WPP continues to succeed in deepening relationships with existing clients following a similar win with Estée Lauder and scoring Wendy’s U.S. media.
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Courtesy of Jeep
How Jeep is charting a new course for its marketing
Created by Highdive, “This Is Jeep Country” celebrates the brand’s American heritage, while multicultural extensions speak to a fragmented landscape.
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Courtesy of Brooklinen
ColumnCampaign Trail: Brooklinen goes in-house for first celebrity-led effort
Laura Jacobs, CMO at the DTC bedding brand, details a “Best. Sheets. Ever” campaign that taps cultural figures spanning comedy, music and sports.
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Mario Tama via Getty Images
Inside McDonald’s new marketing model as it enters media network fray
At its first investor day since 2023, the fast-food giant announced it is piloting a media network with the goal of building a $1 billion ad business.
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Courtesy of Wayfair
Wayfair ups investment in sports for values-focused brand platform
The retailer is amplifying its latest effort by increasing advertising investment across the networks airing football games to five times its previous spend.
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Retrieved from M&M's on September 24, 2026
M&M’s candy mascots hop genres in ads tapping into film, TV tropes
BBDO Chicago is behind “Screentime,” a campaign that gives crime thrillers, telenovelas and “Survivor” a humorous spin.
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Courtesy of Chili's Grill & Bar
How Chili’s marketing works — and why Mexican QSRs are its next target
Since 2024, the chain has rolled out advertising efforts that turned social media chatter about the high cost of fast food into gains in new categories.
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Courtesy of Tecovas
How Tecovas uses music for its Western-focused marketing
The clothing brand hopes to communicate an authentic message by linking with rising artists including country band Chaparelle for its fall denim campaign.
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Courtesy of Target
Target’s new campaign puts design legacy at center of marketing
The effort will extend to creator partnerships and experiential activations and arrives as the retailer’s turnaround efforts begin to show results.
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Courtesy of Gap
Gap rolls out Fashiontainment strategy with boy band collaboration
The pact with Just Your Type is positioned as bigger than a one-off campaign, spanning experiences, clothing and social content.
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Courtesy of Beats
Beats taps multiple Kendall Jenners to promote customizable headphones
CMO Chris Thorne explains why Jenner is the right partner for the launch, which includes a campaign spot from Uncommon Creative Studio.
