The Latest

  • Celsius
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    Courtesy of Celsius / Aston Martin
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    How Celsius is building brands — not just beverages — as growth surges

    The company recently announced the creation of an in-house agency that is intended to “drive brand growth with speed, consistency and sophistication.”

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    Shutterstock

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    Sponsored by BELAY

    Profitable growth is getting harder for CPG brands. Here’s where to look first.

    Growth is up. Margins are down. Six ways CPG leaders can protect profit.

  • A robot office drone dumps Zevia on its head in a new national marketing campaign from the better-for-you brand.
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    Permission granted by Zevia
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    Zevia doubles down on AI satire in ads starring creepy robot coworker

    The campaign, which shows a robot employee short circuiting over a sip of Zevia, follows the brand skewering Coke’s AI-generated holiday marketing. 

  • Building facade with large windows and a white panel displaying a golden lion logo next to the word “PUBLICIS” in thin capital letters.
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    Alamy
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    Publicis acquires AdgeAI to sift quality creative from content glut

    The startup uses AI to track which creative or video assets are driving engagement and conversion to help optimize campaigns in real time. 

  • Dove out-of-home ads
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    Courtesy of Dove
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    Q&A

    Why Dove turned Reddit product feedback into a real-world campaign

    Emily Barfoot, head of Dove U.S., discusses how the campaign came together, navigating Reddit and the brand’s larger social media strategy.

  • Paige DeSorbo is pictured for the "Get Your Hair on the A-List" campaign from TreSemmé.
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    Courtesy of TreSemmé
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    TreSemmé links with ‘The Devil Wears Prada 2’ for affordable luxury push

    The Unilever brand is focusing on traditional media for a campaign that features podcaster Paige DeSorbo and promotes its A-List Collection.

  • Mr. Clean
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    Courtesy of Procter & Gamble
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    How Procter & Gamble got ‘good buzz’ by briefly retiring Mr. Clean

    Publicis shop MSL spearheaded the socially driven effort to refresh the brand’s mascot and introduce new product innovations.

  • A store display of Coors Banquet products.
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    Courtesy of Molson Coors
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    Coors Banquet returns to live sports marketing following growth spurt

    The brand’s media budget is getting a double digit increase, with TV ads scheduled to air during the 2026 MLB and college football seasons.

  • Marriott Bonvoy partners with Ilona Maher and Sam Coffey for new ‘Where Gameday Checks In’ campaign
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    Courtesy of Marriott
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    Marriott Bonvoy’s March Madness ads show key role hotels play in pregame rituals

    Along with ads spotlighting partnerships with the NCAA and U.S. Soccer Federation, the chain is launching a limited podcast tied to March Madness.

    Updated March 12, 2026
  • An influencer in a brightly colored outfit stares at a smartphone while standing outside
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    Getty Images
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    Opinion

    Creators work, but measurement doesn’t — yet

    While creators deliver impact across the funnel, most campaigns are still evaluated using outdated proxies, writes the IAB’s Zoe Soon.

  • Man in a Tecovas short film
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    Courtesy of Tecovas
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    Why Tecovas made a short film about Texas instead of a traditional ad

    The Western wear brand is following up a Super Bowl play with a 14-minute short by filmmaker Jeff Nichols that features actor Michael Shannon.

  • Old Spice
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    Courtesy of Old Spice
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    Old Spice reworks Boyz II Men song for sequel to clingy moms campaign

    Created with agency Wieden+Kennedy, “The End of Adolescents” is already running across major TV networks and digital platforms.

  • A marketing image for Burger King's reworked Whopper
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    Courtesy of Burger King
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    Burger King names 2 new agencies following viral Whopper bite moment

    Mojo Supermarket, now the chain’s U.S. social AOR, claimed credit for a video swiping at McDonald’s CEO Chris Kempczinski’s awkward Big Arch review. 

  • Knorr #ServingSingles campaign
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    Courtesy of Knorr
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    Knorr taps into viral social trends with latest dating-focused campaign

    The Unilever brand is amplifying user-generated content via a TikTok Branded Mission as part of an effort that includes media tie-ups and events.

  • A business professional uses a tablet displaying charts and graphs.
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    Getty Images
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    Horizon Media pilots AI solution to detect cultural shifts mid-campaign

    The tool developed by Sightly and Vurvey Labs helps brands quickly respond to news developments that could affect perceptions of campaign messaging.

  • A pair of baseball players walks past third base on the infield, with another player and second base in the background.
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    Getty Images
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    Anheuser-Busch boosts marketing efforts through extended MLB tie-up

    The deal, which continues a nearly 50-year partnership, includes MLB.TV integrations, the collective use of athletes and player endorsements and more.

  • Netflix logo
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    Mario Tama via Getty Images
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    Netflix enriches ad-targeting prowess with Amazon, Yahoo audience data

    Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season. 

  • Kids plays at Urban Air Adventure Park
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    Courtesy of Unleashed Brands
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    Why Unleashed Brands tapped VaynerX to pump up social media marketing

    CMO Pat O’Toole, formerly of Burger King, details his first campaign at the youth-enrichment company, in support of Urban Air Adventure Park.

  • Close-up of a mobile phone recording a young woman vlog preparing salad in kitchen at home
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    FG Trade Latin via Getty Images
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    Influencer pay lacks transparency: Here’s what the numbers say

    Despite an increase in spending on creators, just 51% of marketers have full clarity into influencer compensation.

  • McDonald's First Job Confessional
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    Courtesy of McDonald's
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    McDonald’s reality TV-inspired campaign turns kiosks into confessionals

    The social-heavy effort, made with agency Golin, comes as the chain faces social media and competitor blowback for a video featuring its CEO.

  • Sensor Tower ChatGPT ads data
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    Retrieved from Sensor Tower on March 06, 2026
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    Retail and grocery brands dominate ChatGPT ads

    Since OpenAI began running ads four weeks ago, data tracked by Sensor Tower showed more than 100 individual brand promotions.

  • Ford F1
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    Courtesy of Ford
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    How Ford is accelerating its global campaign amid return to Formula 1

    The automaker will utilize Apple TV’s sequential ad capabilities to turn ad breaks into a narrative “micro-docuseries” focused on its engineering prowess.

  • A consumers sits at a computer opened to landing page featuring the pizza orders of influencers and other celebrities.
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    Courtesy of Domino's
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    Domino’s redefines celebrity meals in social-first campaign

    Ahead of March Madness, the pizza brand is hoping influencers will drive sales.

  • A woman’s hand is asking an AI chatbot pre-typed questions & the Artificial Intelligence website is answering.
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    Getty Images
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    CMOs face risks locking brands into agency AI platforms: Gartner

    The researcher predicts that half of agencies’ proprietary AI platforms will become obsolete by 2029 and emphasized the value of human talent.

  • Leslie Bibb for Brooks Brothers
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    Courtesy of Brooks Brothers
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    How Brooks Brothers is refreshing the oldest apparel brand in the US

    The “Make It Yours” campaign transforms the brand’s positioning and spans social, digital, online video and out-of-home channels. 

  • Graza campaign imagery for "Seriously Serious."
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    Courtesy of Graza
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    Graza olive oil enters new category with largest paid campaign to date

    “Seriously Serious” uses absurdist humor to highlight the marketer’s quality-first approach and was created with agency Nice&frank.