The Latest
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White Claw hard seltzer cut media spending 30% as brand's popularity surged, study says
Across the "malternative" category, ad spending jumped 21% as several big brands vied for a share of exploding sales.
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OpinionThe 'Joker' movement is no joke for brands
Inspired by the hit film, StrawberryFrog's Scott Goodson explains how to crystallize and spark a brand movement.
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Citi ad highlights girls' reactions to wage gap with #ItsAboutTime
"The Moment" campaign coincides with International Day of the Girl on Oct. 11 and will include a Times Square billboard, print ads and social elements.
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Hotels.com taps Lisa Frank for pop-up penthouse appealing to '90s kids
The promotion behind the Los Angeles flat uses two tactics — nostalgia and branded hotel experiences — to attract millennials.
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Subway names new CMO as chain looks for turnaround
Carrie Walsh is the first permanent marketing chief in several months and joins the company after it shuttered 1,100 stores last year.
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YouTube trumps Netflix as most popular video channel for teens, Piper Jaffray says
For teens, spending is down while worries about the economy are up — a warning sign for retailers as the holiday shopping period approaches.
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Verizon's Visible scores with free massage stunt
The digital phone service saw an opportunity to deliver on its promise of transparency with a "typo" that turned "messages" into "massages."
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StubHub kicks off 'Sportober Challenge' with Dude Perfect deal
Fans can win tickets and cash for posting sports mashup photos on Twitter or competing in social media challenges this month.
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LG and BuzzFeed's Tasty bake up cookie subscription boxes
Featured recipes supposedly bake best in LG ranges and ovens, which have been designated the "Official Oven of the Tasty Kitchen."
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Amazon assures marketers it can help them build brands at first-ever AdCon event
The invite-only event, first reported on by CNBC, focused on more holistic Amazon strategies achieved through products like video in search.
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Study: Social media overtakes print for 1st time in global ad spending
Advertisers will boost their spending on social platforms 20% to hit $84 billion this year, Zenith forecasts.
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Sorrell's S4 acquires Silicon Valley's largest indie agency
Firewood, which is merging with MediaMonks, focuses on an embedded approach to marketing services and has clients including Facebook, Google and LinkedIn.
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Skittles' 1st Halloween ad in years flips the witch's role
"Annoy the Rainbow" will run online on YouTube, Hulu, Amazon, IGN and Meredith properties.
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Deep DiveAs the CMO role evolves, do female marketers stand to benefit?
A broader focus on propelling diversity in leadership could serve as an equalizer to break up the industry's boys' club.
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IPG launches martech platform Kinesso to marry Acxiom data with ad campaigns
The move could help IPG agencies better integrate technology and data-driven insights with media and creative.
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Nike dominated culturally impactful video ads in Q3
Half of the ads on Ace Metrix's ranking tied in an athletic narrative, even when the brand was not endemic to sports.
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WSJ: Disney bans Netflix ads on TV networks
The move is the latest in a series of aggressions among competing streaming services.
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DoorDash orders multichannel campaign with scannable OOH ads
Wendy's, McDonald’s, Chipotle and Chili's are among the restaurants featured in the delivery service's TV spots.
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Amazon, Disney spat over CTV ad revenue signals shifting power dynamics in media buying
Marketers may actually benefit from the increasingly fragmented channel, which last year surpassed $8 billion in ad spending.
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ColumnComic Dive: It's In The Game
Major brands including Coke, Bud Light and Red Bull are rushing into esports marketing — before over saturation spells game over.
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Nivea wants to inspire kindness by urging consumers to 'Rethink Soft'
A positivity-focused creative effort follow reports that the brand's longtime agency cut ties over an executive's insensitive remarks.
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PepsiCo's 12% increase in ad spending fuels sales growth
The food and beverage giant said net sales rose 4.3% to $17.2 billion in Q3 while its profit narrowed.
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Deep DiveDo people 'f---ing hate' ads? Marketers look to embed brands in culture as aversion grows
Pointed comments kicked off Advertising Week and lingered over a conference that touted promising new sponsorship models on channels like esports and TikTok.
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Wendy's role-playing game features a realm threatened by frozen beef
Debuting at New York Comic Con, "Beef's Keep" is a "Dungeons & Dragons"-like tabletop game.
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Porsche, McDonald's among big brands boarding 'Rise of Skywalker' promo train
With a seamless integration in mind, filmmakers and Lucasfilm's Industrial Light & Magic visual effects studio were part of the ad development process.
