The Latest
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Unilever revamps CMO role to prioritize digital and become 'future-fit'
Company vet Conny Braams, EVP of Unilever Middle Europe, is stepping up as the CPG giant's first chief digital and marketing officer.
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J.M. Smucker brews marketing refresh for Folgers and 1850 Coffee
The double shot of entertaining content comes from PSOne, the CPG's dedicated agency within Publicis Groupe.
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Susan G. Komen brings fundraising efforts to 'Fortnite'
During a livestream on Twitch and YouTube, gaming influencers will use a custom map and challenge viewers to donate and beat their speedrun time.
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Unilever personal care brand's New York Times ad doubles as wrapping paper
Love Beauty and Planet is running a centerspread ad that can be reused as holiday wrapping paper.
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Pandora's multichannel campaign highlights new features as streaming wars heat up
The service is also showcasing ad-supported services that connect brands with audiences, with Heineken as an early partner.
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Deep DiveThe winners and losers of Black Friday 2019
Mobile kicked in more than its fair share this year, and that was good news for some brick-and-mortar retailers.
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Mercedes-Benz rides with singer The Weeknd for electric SUV ad
Teaming with the R&B superstar could help the luxury car brand resonate with younger buyers.
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Chick-fil-A encourages giving the gift of time with multichannel campaign
Across TV, online and a pop-up shop, the QSR looks to deliver for the 73% of consumers that want more time with people they love this holiday season.
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Secret opens Instagram directory, shoppable videos bolstering women-run businesses
The P&G brand wants to help women business leaders score a fair share of the $730 billion forecast to be spent around the holidays.
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T-Mobile lifts customer acquisitions 400% with personalized videos
The wireless carrier sought to elevate the effectiveness of its email communications through artificial intelligence.
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Dunkin' turns menu items into limited-edition holiday candles
The QSR is tapping into the sense of smell as it continues to ramp up its lifestyle positioning.
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Louis XIII Cognac composes 1-note symphony based on clinking glasses
A jazz composer — and robots — helped the brand bring to life the G-sharp tune that rings when two glasses of its cognac are clinked.
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ColumnComic Dive: Holiday Hustle
With a shorter window between Thanksgiving and Christmas, marketers are racing to make up for lost time during the critical shopping season.
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Black Friday sales on track to $7.4B
Shoppers forked over $4.2 billion on Thanksgiving Day alone, much of it on their phones not far from the dinner table, according to Adobe Analytics.
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KFC hides 11 holiday gifts in limited-edition bucket illustrations
Customers can snap pictures of the drawings by Nicholas John Frith and post them to Instagram for a chance to win their real-world counterparts.
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Pringles debuts chip-dispensing gaming headset on Twitch
Part of a "Gears 5" tie-up, the headphones have a swivel arm that automatically feeds the brand's stackable potato chips into the wearer's mouth.
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Snickers goes viral with #SnickersGate prank
The Mars candy brand turned its "you're not you when you're hungry" tagline on itself and nabbed more than 20,000 interactions on Twitter in its first few hours.
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5 trends that will shape Black Friday 2019
With sales projected to reach up to $730.7 billion this holiday season, there's little room for missteps during the key shopping event.
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Digital Advertising Alliance debuts CCPA opt-out tools as regulation looms
The tools offer more privacy control than required by CCPA, as users can choose not to have their data sold across all participating third-party firms from a single site or app.
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Grey Goose cooks up prepared meal service for holidays
The Bacardi-owned brand partnered with Cocktail Courier and Cooked to launch a prepared meal kit with food and cocktail pairings.
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Deep DiveAd-free engagement: Is organic virality a quest or a happy accident?
Many brands want to replicate the recent buzz around Popeyes and White Claws, but the formula for organic reach remains elusive.
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Fiverr's new store connects influencers with support services
The online hub for freelance services could link social media personalities to people assisting with video editing to graphic design.
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Red Lobster knits ugly holiday sweaters for online pop-up shop
Available via an e-commerce site, the sweater features a built-in insulated pocket to keep the chain's Cheddar Bay Biscuits warm.
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ColumnCampaign Trail: Philadelphia mockumentary reveals Thanksgiving cheesecake cover-up
A 90-second spot stars a fictional conspiracy theorist group as they hunt down clues in old documents and real historical paintings to prove that pilgrims ate cheesecake at the first Thanksgiving.
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Pinterest's new curated marketplace gives smaller merchants a holiday boost
@PinterestShop gathers hundreds of shoppable posts from 17 hand-picked businesses ahead of Small Business Saturday.
