The Latest
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Deep Dive
How the best marketing campaigns of 2023 mastered pop culture nostalgia
Brands faced a preponderance of global challenges this year and opted for a familiar playbook as the industry arrives at a crossroads.
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Sponsored by My Code
Marketing can’t just be diverse–it has to be diverse-first
Diverse-first marketing is a missed opportunity that will narrow customer bases and limit future growth--unless organizations can learn to embrace it.
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Deep Dive
Brand backlash: Are 2023’s epic marketing fails part of a bigger problem?
High-profile controversies have sent a chilling effect across an industry facing down another contentious election year and crusades against “wokeness.”
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Column
Campaign Trail: How Steak-umm deepfaked real vegans into meat eaters
Created with agency Tombras, “DeepSteaks” arrives as generative AI makes it even easier for bad actors to manipulate peoples’ likenesses.
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McDonald’s reinvents McNugget Buddies for streetwear-minded adults
The chain teamed with Kerwin Frost to reinvent the iconic Happy Meal collectibles, which will land on Instagram and be part of a Snapchat AR lens.
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Gillette encourages gamers to ‘hit reset’ for global campaign
The marketer’s long-running Gillette Gaming Alliance will be active on Twitch, YouTube and social media to share gaming content and grooming tips.
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Geico Gecko serves as on-set consultant for Netflix’s ‘Leo’ in co-branded ads
The first such partnership for the streamer’s ad-supported tier is a sign Netflix is striking more involved brand deals a year after launching the offering.
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Mars brand Excel Gum uses ASMR to relieve studying stress
Running in Canada, the “Excel Study Beats” program leverages creators to share soothing gum content across TikTok, YouTube and Spotify.
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Retrieved from X on September 19, 2023Column
Sociable: Musk tells advertisers to ‘go f--- yourself,’ calls X boycott ‘blackmail’
X’s owner apologized for antisemitic posts but bristled over advertisers' response during an interview at the New York Times DealBook Summit.
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Addressable TV stakeholders form trade organization as ad spend grows
Forty percent of TV advertisers expect to spend more on addressable advertising in 2024 compared to 2023, according to new research.
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Cheez-It amps up Citrus Bowl sponsorship with in-stadium barbershop, spa
A TikTok challenge for showing off brand-inspired game day looks rounds out the college football play from the Kellanova brand.
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How Walmart’s shoppable rom-com bridges holiday content, commerce
Ads on TikTok, Roku and YouTube showcase an assortment meant to balance “inspiration and impulse” for the season, according to CMO William White.
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Denny’s names Mindshare, Finn Partners new AORs
Mindshare will handle audience and media strategy while Finn Partners will tackle public relations, with both appointments already in effect.
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Mars recycles old ads for M&Ms, Twix to promote net-zero progress
The campaign reanimates popular spots with new messages about climate action and will run across Meta, YouTube and OOH channels.
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Toyota stresses shared moments, utility in ads across Uber Eats, ride apps
The 2024 Toyota Grand Highlander has a branded storefront on Uber Eats while a playable ad in Uber’s ride app lets users fill up the car’s trunk.
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Pop-Tarts unveils edible mascot for inaugural bowl game
Consumers are encouraged to follow the brand on social to see the mascot, which will be available as a snack for the winner of the college football game.
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Brand value grows just 5.7%, suggesting continued economic woes, per Interbrand
A lack of growth mindset, conservative leadership and uncertainty may be behind the slowed growth in brand value.
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Winners and losers of Black Friday 2023
Data shows consumers turned to mobile to shop, while some analysts lowered their forecast for the season.
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Las Vegas spurs excessive celebration at Super Bowl with new campaign
Made with agency R&R partners, “Excessive Celebration Encouraged” sees Chad "Ochocinco" Johnson recreate infamous touchdown celebrations.
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12 holiday campaigns embodying the seasonal spirit of 2023
Brands are approaching advertising in a variety of ways during a period when economic uncertainty has replaced pandemic-era concerns.
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Honda’s interactive AR murals showcase EVs for holiday shoppers
OOH activations at two outdoor shopping centers use “sky segmentation” technology to integrate digital content with the sky.
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Secret Island Salmon swims upstream with ‘F-word’ campaign
Edgy messaging is helping the direct-to-consumer brand drive awareness as it prepares for a broader launch at retail.
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RTB House turns to generative AI to improve programmatic precision
A new ContentGPT tool built on first-party publisher data aims to provide deeper reader insights than conventional context-based targeting.
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Snoop Dogg gives up smoke for Solo Stove campaign
A viral pledge assumed to be about pot usage turns out to be a teaser for a new campaign developed by The Martin Agency.
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State Farm conjures celebrities for biggest creative launch in 3 years
Jimmy Fallon and Ludacris are summoned, genie-like, as people react to situations that require insurance in ads from new agency Highdive.
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Google, NBCU’s custom ads offer peek behind Macy’s Thanksgiving Day Parade
A trio of spots following the Radio City Rockettes as they prepare to perform live show off AI-powered features on Google’s Pixel 8 smartphone.