The Latest
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Column
Campaign Trail: Colgate-Palmolive’s Hello makes mundane routines more magical
Indie agency Walrus worked to find a “Goldilocks zone” between fantasy and real life in playful spots for toothpaste and deodorant.
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JCPenney’s holiday playbook: Deals, in-store experiences and Martha Stewart
The embattled department store is leaning into its already successful “Really Big Deal Reveals” campaign and bringing back a nostalgic giveaway.
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Top takeaways from Advertising Week 2024 marketers need to know
Leading marketers like PepsiCo Foods, Home Depot and Diageo tackled topics ranging from artificial intelligence to media networks at the annual confab.
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Google overhauls Shopping platform with AI for more personalization
New features arrive ahead of the crucial Q4 shopping period and include an artificial intelligence-supported brief with key product considerations.
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Domino’s promotes brand chief to CMO to sharpen global strategy
Kate Trumbull, who helped revamp the chain’s loyalty program, is tasked with scaling its Hungry for MORE initiative to international markets.
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Moët Hennessy on balancing generative AI hype with luxury expectations
Everything from programmatic to virtual influencers could be impacted by the emergent tech, executives said at Advertising Week New York.
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KFC is battle-ready in satirical campaign for chicken tenders debut
Highdive’s first work for the fried-chicken chain playfully nods to competitors like Popeyes in a campaign depicting a chicken tenders war.
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Starbucks hands US creative duties to WPP amid turnaround push
The agency network is forming a bespoke unit for the chain that is trying to reclaim its status as a premium brand and community coffeehouse.
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Spending on experiential marketing tops pre-pandemic levels
While B2C marketers remain the big spenders in this space, the B2B segment is expected to see 11% growth, according to PQ Media research.
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Amazon unboxes advertiser capabilities spanning AI, DSP and insights
The retail media giant refreshed its demand-side platform and rolled out new generative artificial intelligence tools to help marketers utilize its ad services.
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Roblox forges a marketer-friendly path with third-party partnerships
A recent WPP tie-up is just one example of how the metaverse platform is facilitating brand interest via strategic partners.
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Opinion
Why marketers should focus on value over price this holiday season
Beyond affordability, shoppers are hungry for convenience, rewards and an enriching shopping journey, according to Razorfish’s David MacDonald.
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Kraft Heinz’s Delimex amplifies loud chewing in quesadilla campaign
The brand is leaning into “sound-driven” marketing for the first time with Snapchat AR filters, TikTok content and a Unity mobile game.
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Q&A
Disney, Hershey execs share how holiday marketing campaigns are evolving
Executives spoke during Advertising Week about how the companies are working to engage audiences around cultural moments beyond just ads.
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Why Jefferson’s Bourbon became partners in crime with HBO’s ‘The Penguin’
At Advertising Week, the Pernod Ricard brand explained how it teamed with Warner Bros. Discovery to break through the “sea of sameness” in its category.
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IAS tests tool for brand-safe ad placements on Meta’s platforms
Content Block List is being tested across Facebook and Instagram feeds and Reels with the goal of opening it up to all advertisers in early 2025.
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Advertisers see data standards strategies as critical, but confidence lacks
Respondents believe they could see an average 33% ROI increase by having data standards strategies, per a report from Advertiser Perceptions.
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Q&A
Nespresso’s marketing and sustainability maven on her dual role
Jessica Padula discussed acting like a luxury brand and how to navigate growing ESG backlash at Advertising Week New York.
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Consumers still ally with brands on social: Here’s what the numbers say
While a new report shows all social media platforms have value for brands, there is no one-size-fits-all strategy for driving engagement.
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Q&A
How United Airlines brought Kinective Media to market — and what’s next
Mike Petrella, the managing director of strategic partnerships for the airline industry’s first media network, shared lessons learned during its quick ramp up.
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Q&A
PepsiCo Foods creative chief on in-housing and ‘borderless’ content
Chris Bellinger discussed the demands of an always-on content strategy and bringing back Doritos’ “Crash the Super Bowl” at Advertising Week.
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Why Mountain Dew refreshed its visual identity for a new era of marketing
A new logo was designed by PepsiCo’s in-house team, which includes a mix of veterans and newcomers to both the brand and industry.
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How AI gives Hershey an edge for high-stakes Halloween season
The marketer built a layer above Meta, YouTube and The Trade Desk to ensure better media budget allocation, executives detailed at Advertising Week.
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How a focus on performance marketing has cost brands trillions: report
The Best Global Brands 2024 report sees Apple again at the top, though its brand value has fallen for the first time in over two decades by 3%.
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Snapchat bows new ad solutions with Disney, McDonald’s and Taco Bell
Sponsored Snaps allows advertisers to send videos directly to the app’s users, while Promoted Places highlights businesses on the Snap Map.