The Latest
-
Let the games begin: Tracking every ad for Super Bowl 2019
Natural Light replays its college debt payout ad with a new partner, while Olay and Planters ready their debut spots.
Creative -
ColumnComic Dive: Symbol-only Brands? Priceless
Mastercard dropped the name from its logo, but can it join the ranks of iconic symbol-only brands?
Creative -
Kraft opens pop-up to give free food to government workers during shutdown
The store, which will be open for five days, will offer company products such as macaroni and cheese, salad dressing, mayonnaise and BBQ sauce.
Creative -
Natural Light and Cash App kick off Super Bowl contest to offset student debt
Fans can enter by sharing their game-viewing party plans on Twitter, Instagram or Facebook with special hashtags.
Creative -
Comedian Cheri Oteri dishes out one-liners in Fiber One campaign
The tongue-in-cheek campaign riffs about fiber's most well-known effect in a series of six- and 15-second spots.
Creative -
Hershey, Tyson, Meredith join new initiative to elevate ad measurement standards
Truth in Measurement aims to improve the lack of transparency when advertising with publishers that are afraid of compromising readers' privacy.
Marketing Tech -
Unhealthy food brands spend more on TV ads targeting black, Hispanic youth, study finds
Black teens saw more than twice as many ads for unhealthy items compared to white teens in 2017.
Video -
Olay's first Super Bowl spot promotes Skin Advisor tech
The brand wants to connect with the large percentage of NFL fans who are women and who research suggests are more focused on ads.
Marketing Tech -
NBC plans ad-supported streaming service for 2020
The streaming service will include 1,500 hours of NBC TV shows, hundreds of hours of Universal movies, on-demand programming and live news and sports.
Marketing Tech -
Why Gartner expects CMOs to cut marketing analytics units in half
"Failure to realize promised improvements" was listed as the main reason by the firm, but there are other factors for marketers to consider.
Marketing Tech -
P&G's Gillette tackles toxic masculinity in short film that nods to #MeToo
The ad, which was screened at CES last week, shows the razor maker joining peers in a controversial discussion around what it means to be a man.
Creative -
Skittles will stage a Broadway musical on Super Bowl Sunday
"Skittles Commercial: The Broadway Musical" will feature original music and a 17-member cast — including a yet-to-be-named celebrity.
Creative -
Nestle, Tesco drive sales with Dunnhumby's new multichannel media tool
Dunnhumby Media uses retailer data to engage customers with personalized messages across in-store, mobile, online and out-of-home.
Marketing Tech -
How Avocados from Mexico reaches 'Nuevas Latinas' with bilingual optimization
An interactive digital ad strategy was designed to let bilingual consumers engage with the content in the language of their choosing.
Marketing Tech -
CBS Sports plans 30 hours of livestreamed content for Super Bowl week
Daily shows, on-site reports, pregame coverage and post-game analysis highlight how TV networks are investing more in digital to reach fans on their preferred platforms.
Video -
Columbia Sportswear, other brands chime in on government shutdown in new messaging
The outdoor apparel and gear brand as well as competitors REI and The North Face are taking a stance on the impact of the shutdown on national parks.
Creative -
Disney, Netflix, Google first to advertise on digital ribbon screens in London Underground
The full-motion format allows an ad to flow across the length of the OOH screen.
Creative -
DoorDash hits the airwaves with first national ad campaign
Through March 31, DoorDash ads will air on TV, digital and social channels featuring prominent partners like Wendy's, Chipotle and The Cheesecake Factory.
Creative -
Report: Amazon offers influencers commissions up to 10%
Amazon is reportedly expanding its influencer marketing program, including by running Instagram ads to target creators.
Social Media -
McDonald's reviews local US media business to give franchisees more flexibility, AdAge reports
The news follows last year's formation of the National Owners Association, which gives franchisees more of a voice in the chain's business decisions.
Creative -
Taco Bell's new billboard dispenses nacho cheese
Next week's activation in Toronto will promote the launch of the Nacho Cheese Naked Chicken Chalupa.
Creative -
Report: Hulu tests performance-based measurements for advertisers
With the new product, advertisers can glean more granular data on the viewers watching ad-supported content.
Video -
Opinion
What brands can learn from Netflix's 'Bandersnatch'
Interactive storytelling gives viewers more control over content and lets marketers glean valuable insights into their preferences, writes Playbuzz's Shachar Orren.
Marketing Tech -
'A world with no ads': P&G, Unilever's top marketers envision different paths forward
Speaking at separate talks at CES, Marc Pritchard and Keith Weed echoed each others' comments on the roots of tech disruption, but their suggestions for fixing a broken digital ecosystem split off.
Marketing Tech -
Deep Dive5 trends that will define retail marketing in 2019
From loyalty programs to bolder ad campaigns, here's what's in store for the coming year and what it means for retail marketers.
Marketing Tech