The Latest

  • Woman holds Rao's sauce jar
    Image attribution tooltip
    Courtesy of The Campbell's Company
    Image attribution tooltip

    Why Rao’s heated up brand building with a request to slow down meals

    The Campbell Company sauce brand reimagines the concept of a limited-time offer by keying in on how many meals people have left with loved ones.

  • A video game homepage showing a Carnival ship near and island.
    Image attribution tooltip
    Courtesy of Carnival
    Image attribution tooltip

    Carnival gamifies cruise experience via interactive Twitch livestream

    The cruise line is looking to reach younger audiences as the company sees record-high 2027 bookings.

  • The Snapchat logo is displayed on a cell phone screen.
    Image attribution tooltip
    Justin Sullivan/Staff via Getty Images
    Image attribution tooltip

    Priceline’s AI agent Penny lands in Snapchat ads amid holiday rush

    The brand is the first in the travel category to use AI Sponsored Snaps, which allow advertisers to bring their own chatbots into Snapchat. 

  • An axolotl and other fish in a fish tank.
    Image attribution tooltip
    Courtesy of Netflix
    Image attribution tooltip

    Netflix embraces 35mm film in international campaign

    The multichannel campaign is supported by “Typecast,” a social series delving into the unexpected viewing favorites of fashion designers and other creatives.

  • Pepsi holiday campaign key visual
    Image attribution tooltip
    Courtesy of PepsiCo
    Image attribution tooltip

    Pepsi’s holiday push includes bigger retail presence, soda for Santa

    The beverage brand is also increasing its marketing efforts around the football season for efforts that build on its “Food Deserves Pepsi” platform.

  • Woman typing on laptop in home office with holographic network interface elements
    Image attribution tooltip
    Getty Images
    Image attribution tooltip
    Opinion

    Synthetic audiences fall short: What marketers need to know

    The AI-generated audience simulations may make it more difficult for brands to reach new audiences, writes RYA co-founder Mark Himmelsbach.

  • photo shoot
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    How Ogilvy uses AI to unlock scale, protect rights for brand talent shoots

    The WPP agency launched Echo in collaboration with Creative Artists Agency to meet marketers’ content needs while preserving consumer trust.

  • Wet Ones OOH ads
    Image attribution tooltip
    Courtesy of Wet Ones
    Image attribution tooltip
    Column

    Campaign Trail: Wet Ones puts ‘hand butts’ on the streets

    The Edgewell brand worked with BBH USA on an out-of-home campaign it hoped would cause some consumers to do a double take.

  • A still image from Urban Decay's "Ghost Hunter Hotline" series.
    Image attribution tooltip
    Retrieved from Instagram.
    Image attribution tooltip

    L’Oréal’s evolving microdrama strategy puts entertainment over product

    A Halloween effort for the marketer’s Urban Decay brand was produced, developed and distributed with ReelShort, a leading platform in the space. 

  • Lands' End Holiday Tree Farm
    Image attribution tooltip
    Retrieved from Instagram on November 06, 2026
    Image attribution tooltip

    How Lands’ End’s holiday pop-up feeds an always-on marketing strategy

    Sarah Sylvester, who joined the retailer as CMO in March, digs into how a Holiday Tree Farm experience helps meet other imperatives.

  • mcdonalds signage against a blue sky
    Image attribution tooltip
    Kevin Frayer via Getty Images
    Image attribution tooltip

    McDonald’s US CMO steps down as sales decline

    As the fast-food giant searches for a new marketing leader, it will split the role between two longtime executives on an interim basis.

  • Wendy's imagery for its "WendyQuest" video game.
    Image attribution tooltip
    Courtesy of Wendy's
    Image attribution tooltip

    Wendy’s takes a shot at McDonald’s with rewards-based video game

    “WendyQuest” challenges players to defeat various enemies like the Golden Archers, and arrives as the chain chases a turnaround.

  • AI-generated cats in a Fresh Step ad
    Image attribution tooltip
    Courtesy of Fresh Step
    Image attribution tooltip

    How Fresh Step used AI to go from brief to ads at one-tenth the cost

    To address ongoing category pressure, the Clorox cat litter brand worked with agency RECE to get a new campaign in market in about a month.

  • Celebrities line up for Old Navy's holiday ad
    Image attribution tooltip
    Courtesy of Old Navy
    Image attribution tooltip

    Old Navy flies with celebs, Gap keeps it acapella for holiday campaigns

    The sister brands are sticking to their respective marketing strengths as the holiday season kicks into high gear.

  • A World Cup Referee wears a small Lenovo camera on his head.
    Image attribution tooltip
    Courtesy of Lenovo
    Image attribution tooltip
    Q&A

    Lenovo NA CMO on telling the ‘full stack story’ through sports

    The executive talks making the most of pricey sports sponsorships, plans for the Women’s World Cup and differentiating the brand’s AI products.

  • A person's face looking into a computer screen in an open plan working office. Type is being added to the screen by an Artificial intelligence, AI, chatbot.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip
    Opinion

    How marketers can better optimize for AI search visibility

    Most of what marketers are expected to spend on artificial intelligence visibility in 2027 is misdirected, writes GeoSurge co-founder Francisco Vigo.

  • Reddit search ads
    Image attribution tooltip
    Retrieved from Reddit on November 04, 2026
    Image attribution tooltip
    Column

    Sociable: Reddit tests ads in search results

    The platform wants to help advertisers align their promotions with users’ discovery behavior even as its overall search traffic drops.

  • Actor Walton Goggins wears a top hat and Victorian era apparel to play Ebenezer Scrooge in a holiday ad campaign for Walmart.
    Image attribution tooltip
    Permission granted by Walmart
    Image attribution tooltip

    Target vs. Walmart: Holiday marketing’s stakes feel higher this year

    Walmart’s brand platform focused on reappraisal and Target’s turnaround strategy are in the spotlight during a make-or-break moment for retail. 

  • A claymation yeti stands in a red sweater in a cabin.
    Image attribution tooltip
    Courtesy of Levi's
    Image attribution tooltip

    Levi’s claymation holiday campaign celebrates handmade craft amid AI bloat

    The nostalgic effort follows a back-to-school campaign that CEO Michelle Gass said failed to generate the expected demand and traffic.

  • Building facade with large windows and a white panel displaying a golden lion logo next to the word “PUBLICIS” in thin capital letters.
    Image attribution tooltip
    Alamy
    Image attribution tooltip

    As Publicis closes LiveRamp deal, some brands say they’re jumping ship

    Liquid Death’s Chief Media and Digital Commerce Officer Benoit Vatere said other marketers should be worried about a holding company owning their data.

  • Johnsonville campaign yard signs
    Image attribution tooltip
    Courtesy of Johnsonville
    Image attribution tooltip

    How the sausage is made: Inside Johnsonville’s political parody campaign

    A campaign that culminated with the midterm elections sought to engage Americans around a distaste for politics while avoiding partisanship.

  • JCPenney's holiday 2026 campaign imagery.
    Image attribution tooltip
    Courtesy of JCPenney
    Image attribution tooltip

    Why JCPenney is taking on deal fatigue for its holiday campaign

    Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, explains the retailer’s latest push with agency Mischief. 

  • Andy Cohen for Svedka
    Image attribution tooltip
    Courtesy of Sazerac
    Image attribution tooltip

    After AI backlash, Svedka challenges consumers to create Super Bowl ad

    The Sazerac-owned vodka brand is pivoting after using artificial intelligence to produce its 2026 big game debut.

  • Creative visual of business people in corporate staff meeting . Concept of digital technology for marketing data analysis and investment decision making .
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Where agency strategists see opportunity as AI challenges their worth

    While strategists fear the tech will replace their roles, the majority agree that there are also reasons to be optimistic, according to a WARC report. 

  • WPP CEO Cindy Rose
    Image attribution tooltip
    Courtesy of WPP
    Image attribution tooltip

    WPP Media posts first growth in 2 years as turnaround stays on track

    Retaining Coke and expanding a relationship with DoorDash — which recently acquired Instacart — could provide future tailwinds for the business.