The Latest

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    Christian Petersen via Getty Images

    Apple Music to sponsor Super Bowl Halftime Show as services take spotlight

    The deal speaks to how business areas beyond the iPhone are becoming more important, with Apple reportedly also seeking an NFL streaming package.

  • Dunkin's digital store
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    Permission granted by Dunkin'

    Dunkin’ promotes architect behind next-gen push to CMO

    Jill McVicar Nelson, who’s been with Dunkin’ since 2011, has spearheaded several menu offerings targeted at the “next generation of guests.”

  • Numerous tablets showing the interface of Drizly Ads
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    Courtesy of Drizly

    Drizly offers another round of ad solutions for brands

    With the launch of Drizly Ads, the alcohol delivery service looks to expand an ad business that counts Diageo and Molson Coors among its clients.

  • A selection of Carl's Jr. and Hardee's food with new branding
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    Courtesy of CKE Restaurants Holdings, Inc.

    Carl’s Jr., Hardee’s refresh brand identity with flavor as inspiration

    The changes will debut in an ad campaign and come months after parent company CKE announced plans for a $500 million brand transformation.

  • Hpnotiq metaverse activation signage
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    Courtesy of Hpnotiq

    Hpnotiq liqueur appeals to Gen Z with blue-hued metaverse push

    Virtually hosted by rapper Guapdad 4000, #Hpnoverse includes an augmented reality camera, a scavenger hunt and 4,000 NFTs up for grabs.

  • Several passengers in silhouette walk through a concourse at Ronald Reagan National Airport.
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    Drew Angerer via Getty Images

    Tripadvisor pushes beyond banner ads with data-driven content studio

    San Diego Tourism Authority is the first external client for the shop that leverages the platform’s first-party insights to reach high-intent travelers.

  • A fake check in black and yellow in front of a pool from Mike's Hard Lemonade.
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    Courtesy of Mike's Hard Lemonade

    Mike’s Hard Lemonade pays consumers to take PTO

    Consumers who “request” a day off on the promotion’s landing page might be chosen to receive $200 via Venmo or Zelle. 

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    Sean Gallup via Getty Images

    YouTube brings revenue sharing to Shorts as battle for creator talent intensifies

    Short-form video is also becoming a pathway to YouTube’s partner program as it tries to keep creators within its ecosystem and away from rivals like TikTok.

  • The TikTok logo on a phone.
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    Drew Angerer/Getty Images via Getty Images

    Duracell calls on tech geeks to energize new TikTok page

    A paid program will see self-proclaimed nerds collaborate in a workshop space on battery-powered products and life hack content. 

  • A women in a cardigan sweater and white shirt smiles while holding a phone in her right hand and two packages in her left.
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    AsiaVision via Getty Images

    E-commerce apps lose pandemic luster

    New research shows downloads and marketing spending is declining amid shifts in consumer behaviors, data privacy changes and recession fears.

  • A hand types on a laptop that is browsing Amazon's website
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    Quinn Rooney via Getty Images

    Retail media makes up 11% of global ad spend, GroupM says

    Global advertising revenue for retail-based companies will grow from $88 billion in 2021 to $101 billion this year and to $160 billion in 2027.

  • A group of four young people gather around in a semi-circle to look at what's on one of their phones.
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    LeoPatrizi via Getty Images

    Walmart weds data to popular apps like TikTok in latest ad play

    A new Innovation Partners program that also features Snapchat and Roku seeks to help brands better understand what engages Gen Z.

  • A view of Rockerfeller Center in the "Tonight at the Rock - Powered by Samsung Galaxy" Fortnite experience
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    Courtesy of NBCUniversal

    Samsung, NBCUniversal bring Rockefeller Center to the metaverse

    "Tonight at the Rock - Powered by Samsung Galaxy" demonstrates how brands and publishers are collaborating in emerging channels like Fortnite.

  • A person stands in front of a camera recording themselves
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    Phynart Studio via Getty Images
    Deep Dive

    How an empowered creator economy is challenging marketers

    Likes no longer equal success, authenticity sells and TikTok’s highest paid contributors just launched their own enterprise, leaving marketers on a continuous pivoting loop.

  • Singer Chloë Bailey blows a gum bubble as part of a Trident campaign
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    Courtesy of Mondelēz International, Inc.

    Why brands are creating original songs for TikTok

    McDonald's, Pizza Hut and Trident are among the marketers updating a cultural tactic for the top social platform.

  • Patagonia founder Yvon Chouinard sits at a desk.
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    Courtesy of Patagonia

    How Patagonia’s shakeup challenges marketers to act on sustainability

    As the outdoor retailer makes good on its Earth-loving promise in an exceptional way, the bar for value-driven commitments has been elevated.

  • A painting in a elaborate gold frame shows a pizza-inspired spin on van Gogh's "The Starry Night," with a pepperoni pizza replacing the moon and pepperoni slices the stars.
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    Retrieved from Little Caesars Pizza on September 19, 2022

    Little Caesars opens Instagram gallery selling pepperoni-themed art

    A framed oil painting offering a pizza-inspired spin on van Gogh is among the “fanceroni” items available on a first-come, first-served basis for $9.99. 

  • Bottles of Crown Royal sit on shelves.
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    Tibrina Hobson/Getty Images for BET via Getty Images

    Crown Royal teams up with Uber Eats to reward delivery drivers

    While parent Diageo is a new official NFL sponsor, Crown Royal has been building a relationship with the league for years.

  • Two businessmen shake hands over a business deal.
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    Stock Photo via Getty Images
    Opinion

    Brands are driving cultural change — here’s how agencies can too

    If agencies want to keep up with cultural shifts, they need to immerse themselves in what’s happening around them.

  • Lil Nas X sits in a gold room wearing a black suit.
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    Courtesy of Riot Games

    League of Legends enlists Lil Nas X for championship anthem

    The artist will release the song “Star Walkin’” ahead of the championship event and will also create an in-game cosmetic skin.

  • A diverse group of people working with paperwork on a board room table at a business presentation or seminar.
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    courtneyk via Getty Images

    60% of CMOs to cut marketing analytics teams by 2023, Gartner predicts

    A survey calls out inefficiencies in data-driving marketing, which has seen rising importance but effectiveness hampered by cognitive bias and cherry-picking.

  • OOH campaigns promoting NYT's Spelling Bee mobile game
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    Courtesy of New York Times

    NYT subway ads unlock Spelling Bee in purpose-driven campaign

    As commuters return to the rails, the company is promoting its games offering with QR code-enabled placements and donations to a charitable cause. 

  • ESPN webpages collaged together
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    Courtesy of ESPN

    ESPN launches creator network to attract Gen Z

    While creators will not be compensated, they will be provided with travel, tickets, access, equipment and a series of learning courses.

  • A hand holds a TV remote control
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    Courtesy of Roku

    Roku enlists agencies to help small businesses with streaming ads

    Camelot Strategic Marketing & Media is the first agency to join Roku’s new OneView certified partner program.

  • Two Apple iPhone 14 models
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    Courtesy of Apple

    Apple tees up bigger search ads push ahead of holidays

    New media placements in the App Store follow a report indicating the iPhone maker’s privacy changes have boosted adoption of its search ad products.