The Latest
-
Illustration: Madeline McMahon for Industry Dive
TrackerAd blitz: Tracking every marketing play for Super Bowl LVII
Google and Pepsi are the latest to unveil game day ads, and Dunkin’ teases its first-ever Super Bowl ad that might feature rumored superfan Ben Affleck.
-
Courtesy of ZipRecruiter
ZipRecruiter partners with Ant-Man to showcase job-seeking tech
The Marvel Studios tie-up spotlights the employment platform’s 1-Click Apply feature and is timed to the release of “Ant-Man and The Wasp: Quantumania.”
-
Sitthiphong via Getty Images
Publicis Groupe’s data and tech bets pay off with strong growth
“Booming” areas like CTV and retail media dovetail with the holding company’s data personalization and media services, according to its CEO.
-
Courtesy of American Honda Motor Co.
Honda, Acura tee up Topgolf deal in swing for millennials, Gen Z
The auto brands are seeking a way to engage with the young consumers who represent nearly half of the golf entertainment company’s players.
-
Justin Sullivan via Getty Images
Google joins tech peers in touting AI as balm to advertising woes
After reporting a 3.6% revenue drop in Q4, including continued weakness in YouTube, the company highlighted AI and Shorts as promise areas.
-
Retrieved from Neutrogena on February 02, 2023
ColumnCampaign Trail: Neutrogena lathers up reality TV parody on TikTok
Movers+Shakers mined dating show tropes to turn one of the skincare brand's products into the "bombshell" of "Hydro House."
-
Courtesy of Roblox
Intuit, NFL team up for concert on Roblox with Saweetie
The virtual performance will be broadcast repeatedly in the run up to the big game, while Roblox’s Super NFL Tycoon seeks to teach financial literacy.
-
Courtesy of GM
General Motors, Netflix team for strategic alliance around EVs
The partnership spans product placement in the streamer’s shows, a Super Bowl spot and a sustainability push.
-
Leon Neal via Getty Images
Meta revenue slides for third straight quarter as Reels feels growing pains
Executives don’t expect the TikTok clone to be in a revenue-neutral place until the end of this year or early next.
-
Retrieved from Instacart on February 01, 2023
Michelob Ultra, Instacart support Super Bowl push with shoppable TV ads
The tie-up represents parent company Anheuser-Busch InBev’s first shoppable TV commercial and Instacart’s first major CPG co-marketing campaign.
-
Adrian Vidal via Getty Images
Mobile’s influence on digital commerce soars, study finds
Digital spending exceeded $1 trillion in 2022, a 21% year-over-year increase, with mobile purchases seeing increased value in Q4, according to Comscore.
-
chaofann via Getty Images
ChatGPT might change advertising — but it won’t revolutionize it
Even though it’s unlikely to upend the ad world any time soon, the buzzy conversational AI model could prove useful for savvy marketers.
-
Courtesy of PepsiCo
Propel Fitness Water’s new look emphasizes Gatorade connection
For the overhaul, the brand has teamed up with actor Micheal B. Jordan for a partnership that includes an integration with upcoming film “Creed III.”
-
Courtesy of PepsiCo
PepsiCo’s new Starry brand named official soft drink of NBA, WNBA
The lemon-lime offering targeted at Gen Z aims to bring a “fresh perspective” as Mtn Dew steps back from events like the NBA All-Star weekend.
-
gorodenkoff via Getty Images
4A’s, ANA condemn IAB’s ‘acerbic tone’ in sign of data-privacy rift
The trade groups shared a joint statement criticizing recent comments from IAB CEO David Cohen that described parties like Apple as “extremist.”
Updated Jan. 31, 2023 -
Courtesy of NHL
Disney sells out ad time for NHL All-Star events
Major buy-ins include Chipotle, Discover and Honda for a combined total of 12 unique sponsors and 34 unique advertisers.
-
FG Trade via Getty Images
Many brands are ‘reluctant buyers’ of ads on retail media networks
While the majority of marketers surveyed by the ANA use at least five retail media networks and expect to spend more going forward, some have concerns.
-
Photo by Bryan Bedder/Getty Images for New York Taste via Getty Images
Smirnoff to unveil inaugural cocktail coordinator during Super Bowl LVII
The winner of the season-long contest will join Smirnoff as guest of honor for the big game as marketers embrace pre-game hype.
-
RainStar via Getty Images
Deep DiveHas TV ad measurement’s day of reckoning finally arrived?
Major industry players have come together to push for alternative currencies, but Nielsen has proven resilient, even amid challenges to its monopoly.
-
Courtesy of Publicis Groupe
Agencies, consultancies step up metaverse investment, experiments
Publicis Groupe launched a giant red telephone as a Web3 recruiting tool, while Accenture made a strategic investment in a livestreaming company.
-
Courtesy of Molson Coors
Molson Coors and DraftKings turn Super Bowl ad into betting opportunity
The high-stakes tie-up challenges consumers to bet on various aspects of the brewer’s big game spot for the chance to win a portion of a $500,000 prize.
-
Courtesy of Anheuser-Busch InBev
Busch Light enlists Sarah McLachlan for Super Bowl LVII
The beer brand’s game day commercial will revive the singer’s ASPCA anthem, “Angel,” as part of a playful miscommunication about outdoor survival tips.
-
Phiromya Intawongpan via Getty Images
IPG fills key growth role with omnichannel lead from Accenture
As channel preferences change and spend shifts to performance campaigns, Jeriad Zoghby will head up the group’s commerce strategy.
-
Drew Angerer / Staff via Getty Images
What TikTok’s shifting US presence means for social media
Privacy concerns over the app’s ByteDance ownership have led to growing institutional scrutiny, raising the specter of broader implications.
-
Courtesy of Heinz
Heinz says it’s time to ditch Roman numerals for Super Bowl 57
“LVII Meanz 57” is meant to play off the brand’s ketchup packaging, which has for over 100 years boasted a trademarked number 57 on its label.
