The Latest
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Courtesy of Anheuser-Busch InBev
Busch Light wrangles partnership with professional bull rider
Sponsoring Derek Kolbaba comes months after the brand became the official beer of Professional Bull Riders and as the sport gains a wider audience.
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Peyton Bigora/Marketing Dive
Key takeaways from the industry’s first in-store retail media standardizations
IAB’s newly published set of definitions and measurement standards aims to improve transparency and consistency.
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Courtesy of Frito-Lay North America
Frito-Lay’s burner phones encourage fans to cheat on Flamin’ Hot Cheetos
A slang-heavy campaign targeted at Gen Zers entering cuffing season raises awareness for other brands carrying Flamin’ Hot offerings.
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Courtesy of Suntory
Suntory juices up US canned cocktail launch with Japanese-style ad
The digital campaign “Unusual Your Usual” leans on Japanese visuals and aesthetics to launch -196 in the U.S. amid a competitive RTD landscape.
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Courtesy of Bonobos
Bonobos goes back to basics in first campaign since bankruptcy buyout
“Fit is a Feeling” is the brand's first major multichannel campaign of the year and the first since the onetime DTC darling was bought out of bankruptcy.
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Courtesy of Pizza Hut
Pizza Hut puts resumes on boxes to help job seekers get noticed
The “ResZAmes” promotion is the second in recent weeks that leverages the brand’s pizza box as a means for supporting consumers with a difficult task.
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Courtesy of E.l.f. Skin
E.l.f. conjures ‘Sinfluencer’ to reach Gen Z with largest skincare push yet
“Hacks” star Megan Stalter encourages consumers to commit “skin sins” as part of a campaign that will hit social, out-of-home and major streamers.
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Joe Raedle via Getty Images
Customers don’t trust AI, and the rift might be hurting business
Researchers find that not only are customers wary of AI, but the inclusion of AI terminology actually decreases customers’ purchasing intention.
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Courtesy of Dentsu
Dentsu supports next-gen creatives with House of Creators on Roblox
The first phase of the holding company’s new initiative will be focused on the gaming platform, providing mentorship to creators across the globe.
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Courtesy of Diageo
Captain Morgan raises anchor with expanded NFL-themed scavenger hunt
“Follow the Captain” encourages consumers to look for QR codes at various locations, such as stadiums and liquor stores.
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MTStock Studio via Getty Images
Magna: US ad spending rebound gathers force beyond cyclical events
While events like the Olympics were expected to provide a boost to the industry, non-cyclical advertising has proven to be surprisingly robust.
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Courtesy of Life Cereal
Life cereal brings back Mikey to ride wave of nostalgic marketing
The picky eater kid spokesperson returns in musical ads that will appear on streaming and retail media and also include a new tagline.
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Martin Pope / Stringer via Getty Images
AI is changing the media industry: Here’s what the numbers say
Many industry leaders believe it is necessary to recruit from outside of the media industry in order to continue growth, according to a recent Kantar report.
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Courtesy of Wrangler
How Wrangler is riding its Western heritage to build brand momentum
After a positive second quarter, the apparel marketer will return to national broadcast TV and kick off its first global advertising campaign since 2021.
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Courtesy of Grocery TV
Deep DiveWhat will it take to unlock in-store retail media?
The technology is advancing rapidly, but without a consistent way to measure the impact of ad campaigns, grocers and CPGs may be left grappling with data, according to experts.
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Permission granted by PepsiCo Beverages North America
Pepsi chases pizza deliveries in a sports car to push pairing power
A stunt campaign boosts the brand's partnership with DoorDash that will dole out free pizza from Little Caesars, Papa Johns, Pizza Hut and Marco’s Pizza.
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Courtesy of Old Navy
Q&AWhy Old Navy is throwing back to the ‘90s to burnish its iconic brand
CMO Behnaz Ghahramani opened a new playbook for a collection and campaign that celebrate the 30th anniversary of the Gap-owned retailer.
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Courtesy of Heineken
Heineken 0.0 brings mobile safe-driving game competition to US
The non-alcoholic beer has enlisted F1 champion Max Verstappen to promote a mobile game competition and larger safe-driving campaign.
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Courtesy of JCPenney
JCPenney’s Prime Video football blitz ties celebrities to weekly deals
A campaign running throughout the NFL season sees partners like Shaquille O’Neal and Martha Stewart promoting limited-time offers.
Updated Sept. 11, 2024 -
Courtesy of Shopify
Roblox blurs lines between gaming, commerce with Shopify integration
The e-commerce company will begin piloting its Checkout solution within Roblox to allow for the sale of physical items directly within games.
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Courtesy of PayPal
PayPal takes Will Ferrell ‘Everywhere’ for largest-ever US ad campaign
The comedic play is set to a reimagined version of the Fleetwood Mac tune and highlights the ability to use PayPal for both in-store and online transactions.
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Courtesy of TD Bank
How TD Bank makes banking accessible to younger, diverse consumers
Global CMO Tyrrell Schmidt explains how a campaign crafted by Ogilvy Canada reaches Gen Z and millennial consumers who are new to investing.
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Dan Kitwood via Getty Images
Former Hyundai CMO named X’s global head of marketing
Angela Zepeda joins the platform at a challenging time and is tasked with growing the brand globally and helping to accelerate innovation.
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Permission granted by Target
How Target is courting pet owners with a collection designed by ‘fur-fluencers’
A collection of goods tailored to furry friends is complemented by the retailer’s first reality TV-styled social content and national ads starring mascot Bullseye.
Updated Sept. 9, 2024 -
Retrieved from Fubo on September 06, 2024
Walmart leverages Fubo’s takeover ad format to connect content, commerce
The Triple Play lets advertisers feature branded video content alongside curated programming, creative assets and QR codes in a CTV environment.
