The Latest
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Stephen Chernin / Stringer via Getty Images
Retail CMO budgets increased in 2022: Gartner
Although marketers are spending more on social media, overall budgets still haven't bounced back to pre-pandemic levels.
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Al Bello via Getty Images
Walmart ad sales growth stays steady as broader business recovers
The segment grew 30% in the most recent quarter, while the number of active advertisers skyrocketed compared to the same period last year.
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Courtesy of Hot Pocket
Hot Pockets leans into gaming community with creator contest
To integrate itself into gaming culture, the brand has promised more than $100,000 worth of prizes to support winners of its One20 Contest.
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Courtesy of Amazon
Amazon picks Nielsen to measure ‘Thursday Night Football’ streams
The partnership represents the first time a streaming service will have a live program measured as part of Nielsen’s national TV ratings.
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Retrieved from Hilton on July 25, 2022
Hospitality brands reclaim lost mojo with ambitious ad campaigns
The heaviest media plays from the category since the start of the pandemic focus on product versus price as consumers have yet to trade down.
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Courtesy of Kellogg Company
Tony the Tiger transforms into gr-r-eat Twitch streamer
The iconic Frosted Flakes brand mascot is becoming a VTuber in a first-of-its-kind collaboration with the streaming platform.
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Courtesy of Molson Coors
Miller High Life serves up dive bar-inspired ice cream
The latest in a string of Molson Coors novelty products is a beer-infused ice cream bar created with Tipsy Scoop.
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simpson33 via Getty Images
Walmart picks Paramount as streaming partner for membership plan
Starting in September, Walmart+ customers can access the ad-supported Paramount+ Essential tier at no extra cost.
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Courtesy of Pacsun
Pacsun collaborates with virtual influencer Miquela for back-to-school ads
After hitting its goal of reaching 2 million TikTok followers, the youth-oriented retailer is putting a heavier focus on the metaverse for Q4.
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gradyreese via Getty Images
Wish rebrands in attempt to stay afloat against competition
The e-commerce platform debuted a new global brand campaign with a 30-second ad that highlights its short-form shoppable video feature.
Updated Aug. 15, 2022 -
Courtesy of Omnicom
Omnicom launches gaming solution for brands
LevelUp OAC combines the expertise of agencies TMA and GSD&M around brand strategy, influencer engagement, in-game advertising and more.
Updated Aug. 15, 2022 -
Courtesy of Liquid I.V.
ColumnCampaign Trail: Liquid I.V. fuels play to prove hydration isn’t just for athletes
The Unilever-owned wellness company keyed into everyday hobbies and West Coast vibes as part of its first national campaign.
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Retrieved from Unsplash on July 22, 2021
Comscore makes progress toward alternative currencies
Earnings show stronger revenues and a smaller loss as the company continues to bolster its TV measurement tools in preparation for a post-Nielsen era.
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Courtesy of The Coca-Cola Company
Coke bottles taste of dreams for latest experimental flavor
To reach Gen Z, the soda giant partnered with EDM festival Tomorrowland on AR music experiences and designed a metaverse fashion collection.
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Retrieved from Anheuser-Busch InBev on August 12, 2022
Budweiser sends soccer fans on scavenger hunt in countdown to World Cup
Marking 100 days until the tournament, the promotion features QR codes that unlock coordinates for hidden prize boxes carrying tickets and more.
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Courtesy of Denny's
Denny’s boosts esports equity with ‘pancake drops’ on Twitch
The diner chain has partnered with Complexity Gaming to promote female creators with a series of sponsored livestreams.
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Retrieved from Disney+ on June 15, 2020
Disney+ outlines ad-supported streaming plan as viewers grow picky
The option won’t actually be cheaper than the current ad-free version, which is receiving a price hike amid a more challenging streaming market.
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brightstars via Getty Images
Heineken, Nike, Mondelēz run ads on cause-driven social platform
WeAre8, which pays users to watch ads, is looking to attract more brands into its fold with a new self-service ads manager called SAM-i.
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Courtesy of Pabst Blue Ribbon
Pabst Blue Ribbon takes vacations back-in-time with ‘80s motel
Taking inspiration from a campaign in the past, the brand kicks off a new platform with several themed motel rooms.
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Dave Kotinsky / Stringer via Getty Images
Pacsun hits 2M TikTok followers in brand identity push
The online following, a goal set and now met, signifies success by the brand in appealing to Gen Z shoppers and forming an identity on the app.
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diane39 via Getty Images
Deep DiveBack-to-school challenges marketers as shoppers focus on savings
Brand loyalty is out the window amid economic distress, tasking brands and retailers to find new ways to court once-faithful customers.
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Retrieved from Piqsels.
Kargo expands video capabilities with Ziggeo acquisition
The company will focus on building a next-generation, ad-supported video player.
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Justin Sullivan via Getty Images
Walmart reportedly seeks streaming partner to bolster Walmart+
The retailer recently met with Disney, Comcast and Paramount as it mulls a tie-up that could help it compete with Amazon Prime.
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Courtesy of Anheuser-Busch InBev
Corona highlights sustainability with eco-tourism island
Registration is now open for a branded resort off the coast of Colombia that is free of single-use plastics and starts welcoming guests next year.
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Justin Sullivan/Getty Images via Getty Images
Lyft rides into media network race as ride-hailing rebounds
Lyft Media streamlines offerings across the company’s vehicles, bikeshare network, mobile app and in-car tablets.
