The Latest
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SodaStream mimics iconic Coke ad while stressing plastic pollution problem
The latest campaign from the do-it-yourself seltzer brand, which PepsiCo is buying for $3.2 billion, echoes Coca-Cola's 1971 "Hilltop" ad but with people standing on a mound of empty plastic bottles.
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ColumnComic Dive: NFL Blitzed
Will an NFL ratings recovery survive change driven by sports betting, politics, cord-cutting and liquor ads?
Marketing Tech -
Waffle House celebrates popular jukebox jams with Facebook Live awards show
The chain is working with digital jukebox provider TouchTunes on the broadcast, with scheduled appearances by Chris Stapleton, Imagine Dragons and Shinedown.
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IAB: Digital ad spend on pace to hit $100B for first time in 2018
Nearly two-thirds of the $49.5 billion spent in the first half of this year went to mobile.
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Ad holding companies cleared in DOJ investigation into production practices
WPP, IPG, Omnicom, Publicis and MDC Partners were subpoenaed over allegations of "bid rigging," which refers to contract manipulations used to drive production work to their in-house teams.
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Deep DiveHow restaurant CMOs are adapting to emerging tech, media channels
To stay competitive in an age of hyper-convenience, savvy customers and social media dominance, these executives marry marketing with IT.
Marketing Tech -
Skyy Vodka taps John Cena for 'Proudly American' campaign
The campaign celebrates inclusivity and includes a parody video that already has more than one million views on the WWE star's Twitter account.
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Pepsi targets taste testers through digital OOH campaign
The brand tracked Dutch participants in a Coke versus Pepsi challenge, using mobile beacons to trigger Pepsi Max ads on displays in shopping malls with supermarkets.
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Hotels.com docuseries follows 'Queer Eye' star on comedy tour
The four-episode series chronicles Jonathan Van Ness' 10-night tour across the country.
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OpinionEven social networks are struggling with influencer marketing
In the aftermath of news that Snap's agency is suing an influencer, HYPR Brands' Gil Eyal expects to see a shift in the way influencers are activated and compensated.
Creative -
L'Oréal, General Assembly create new assessment for digital marketers
With the Certified Marketer Level 1, marketers can compare their skills against an industry-wide benchmark, and employers can easily identify potential job candidates.
Marketing Tech -
'Vote Every Day' campaign from 25 brands urges support for cause-driven companies
Ben & Jerry's, Patagonia, Athleta and other brands are certified by B Corps as meeting certain environmental and social standards, letting consumers know they can support the issues they care about with their wallets.
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KFC's Colonel Sanders gets sappy in love song videos co-starring Mrs. Butterworth
Parodies of "(I've Had) the Time of My Life" and "The Power of Love" promote the limited-edition pairing of chicken and waffles.
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Amazon's DSP jumps ahead of Google's as most-used by advertisers, study says
The two programmatic buying platforms tied for usage in January, but a new report shows the Amazon Advertising Platform at 41% usage and DoubleClick Bid Manager at 35% usage in July.
Marketing Tech -
Top 5 out-of-home advertising trends
While printed signs still dominate, growth in digital out-of-home inventory lets advertisers be more timely, creative and targeted, Geopath's CEO Kym Frank says.
Marketing Tech -
ColumnCampaign Trail: NFL teams with 'Fortnite'; Jennie-O gives families the bird; Air New Zealand's safety remix
Pro football looks to get in on a Gen Z phenomenon, a turkey maker trots out a fowl-mouthed Thanksgiving campaign and an airline's music video fails to take off for some viewers in this week's picks.
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As FBI agency probe heats up, marketers express concern over cooperating
In a new white paper, the ANA said some members are worried about retaliation if marketers are outed for cooperating with investigators.
Marketing Tech -
Amazon, Apple partner on e-commerce in a blow to third-party resellers
Under the new deal, Amazon will get products directly from Apple and list only Apple-authorized resellers.
Marketing Tech -
Yelp's ad business takes a hit after switching to non-term contracts
Following a strong Q2 for ad sales, Yelp was dinged in Q3 when the new contracts led to cancellations and not enough new advertisers signed on.
Marketing Tech -
Macy's creates personalized Instagram gift guides for holiday shoppers
The shoppable carousel ads are part of a social- and mobile-heavy seasonal push that also includes a snow globe on Pinterest filled with hidden gifts.
Marketing Tech -
Coke spices up UK holiday campaign with cinnamon-scented tube station
The updated "Holidays are Coming" campaign focuses, for the first time, on Coke Zero and includes a push on Snapchat.
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Deep DiveNFL blitz: the many players disrupting football advertising in 2018
A ratings recovery so far this year probably won't stem change driven by sports betting, politics, cord-cutting and even liquor ads.
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Tug-of-war: How disruptors fight to balance brand and performance marketing
As digital direct brands like Stitch Fix mature, they're grappling with how to sustain momentum and differentiate from both legacy players and even younger upstarts.
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Opinion'Fortnite' shapes Gen Z friendships — and what marketers can learn from it
If marketers want to connect with these young consumers, it's critical to consider how products, campaigns and user experiences help people bond, writes Reach3 Insights' Sean Campbell.
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Pandora urges holiday travelers to turn the 'Sound On' with OOH push
The streaming platform zones in on the idea that music can make most situations better, even chaotic holiday travel.
Creative