The Latest
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Retrieved from The Kraft Heinz Company on July 09, 2020
Kraft Heinz offers peek behind packaged foods curtain in 1st podcast series
"Table Stakes" delves into various aspects of the marketer's brands, including those more obscure to U.S. audiences.
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Courtesy of Tampax
Tampax taps Amy Schumer for 'edu-tainment' videos about periods
The P&G brand is restarting its marketing efforts after a pause "to shift focus to support more urgent needs."
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Gen Z wants brands to be 'fun,' 'authentic' and 'good,' study says
With high expectations for digital experiences, 82% of the cohort say they trust a company more if it uses images of real customers in its advertising.
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Courtesy of Anheuser-Busch
Budweiser cuts beer prices based on St. Louis heat waves
Building on the momentum of the Fourth of July, the Chill Zone Giveaway promotes summer beer drinking even as many people remain close to home.
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Kroger
Kroger to launch targeted audio ads in store
The new program will allow CPG companies to better target shoppers while they're on the path to purchase.
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WPP's GroupM launches multicultural marketplace with 300 vetted publishers
By making it easier for brands to purchase ads alongside content aimed at Black and Hispanic audiences, GroupM hopes to help support multicultural independent publishers.
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Courtesy of Activia
Activia uncaps fresh brand image with diverse campaign on gut health
A new direction for the Danone brand targeting millennials and Gen Z comes as Google searches for digestive health spiked 400% in the past few years.
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DTC brands struggled with profitability prior to COVID-19. Now what?
While the pandemic provided some relief to high customer acquisition costs in the near term, it doesn't necessarily equal long-term profit.
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Pandemic-related WFH policies spur burnout for 73% of marketers
Stress and longer hours are pushing marketing professionals to seek new employment, a Fishbowl survey found.
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Courtesy of Krispy Kreme
Q&AKrispy Kreme's CMO on why the brand rolled out a Walmart exclusive during the pandemic
Dave Skena detailed a national partnership and how the company's launch of delivery in February proved fortuitous.
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'Surprised' emotions in video ads drive conversions during pandemic, study says
Showing outdoor settings and women also helped to increase purchase rates for online shoppers of CPG products.
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Courtesy of Walmart
Walmart hosts virtual summer camp, drive-in movies to keep families entertained
Through experiences powered by its mobile app, the retailer aims to connect with working parents trying to keep their kids engaged this summer.
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Permission granted by Frito-Lay
Ads for purpose, product topped Q2's most empowering ranking
Frito-Lay and Tide generated emotional responses from viewers around when the pandemic kicked into full force, Ace Metrix found.
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Deep Dive
Marketers' Facebook boycotts are just the 1st step toward change
Ambitious pledges from companies like Unilever have the opportunity to spur real changes at Facebook and elsewhere. Stopping paid advertising is only one part of the solution, analysts said.
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Courtesy of Ford
Ford's Bronco lineup returns with custom video play across Disney networks
The automaker described the effort as the first prime-time product reveal leveraging Disney's cable, digital and streaming networks, including Hulu.
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Courtesy of Coca-Cola
Coca-Cola encourages shared meals in 1st ad since pandemic pause
New creative comes one month after the beverage giant pledged to shift its digital strategy away from social media and toward real-time content.
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Report: Nike drops digital media agency Razorfish
The athletic-gear brand could be taking its digital media responsibilities in-house as it plans to double down on digital.
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Pernod plans crowdsourcing app to axe hate speech from social media
The spirits maker's push to give consumers and brands a way to take action against hate speech comes as Facebook agrees to a MRC brand safety audit.
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John Hazard
Gartner: CMOs prioritize brand strategy amid pandemic-related budget cuts
Fifty-nine percent of CMOs predict their marketing budgets will lift in 2021, an outlook Gartner warns may be too optimistic during the pandemic.
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Netflix strengthens C-suite with Bozoma Saint John as new CMO
Saint John joins as the video streaming platform has gained viewers during the pandemic but expects an uncertain future.
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Havas for Puma
OpinionWhy digital OOH advertising is especially effective right now
Brands have an opportune moment to reach consumers as they reemerge from lockdowns, writes Xaxis' Roey Franco.
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Christopher Doering/Marketing Dive
Target, Mars, Volkswagen join Facebook ad boycott as list tops 240 brands
Molson Coors will pause advertising on Facebook, Instagram and Twitter, while Anheuser-Busch doesn't plan to participate in the boycott "as of now," per reports.
UPDATED: July 1, 2020 at 9:52 a.m. -
Courtesy of New Balance
New Balance celebrates soccer subcultures in YouTube docuseries
The new content uses emotional storytelling to inspire viewers to kick a ball and challenge the established order.
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Lululemon snaps up at-home workout platform Mirror for $500M
Analysts hailed the move as synergistic for both companies, especially considering the appeal of virtual workouts during the pandemic.
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Yujin Kim / Supply Chain Dive
Amazon's brand value tops $400B, while TikTok debuts on top 100
Companies investing in long-term marketing are managing to survive the pandemic and still add brand value, according to the latest BrandZ rankings.
