The Latest

  • Good Will Dunkin'
    Image attribution tooltip
    Courtesy of Dunkin'
    Image attribution tooltip

    Marketers weigh in on Super Bowl 60 ads, from the weird to the audacious

    Marketing Dive readers and adland experts assess five of the most talked about big game ads.

  • Two people talking sitting on a concrete wall
    Image attribution tooltip

    Stock.adobe.com/Siphosethu F

    Image attribution tooltip
    Sponsored by illumin

    Programmatic advertising in 2026: Proving performance while it still matters

    What if programmatic’s biggest risk isn’t wasted spend, but delayed insight before budgets are gone.

  • A customer presses the image of the ChatGPT app on their phone.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Target to test contextual ads in ChatGPT, including through Roundel

    Bringing Roundel brands to ChatGPT suggests retail media networks could be a bridge for larger AI chatbot advertising adoption. 

  • Jon Hamm, Bown Yang and Scarlett Johansson ride a jet ski in Ritz’s star-studded Super Bowl LX campaign
    Image attribution tooltip
    Courtesy of Ritz
    Image attribution tooltip
    Deep Dive

    ‘Don Draper is rolling over in his grave’: Super Bowl 60 ads play it safe

    Most brands returned to the same conceptual wells while emergent ad categories like AI and health and wellness offered a mixed bag.

  • Kotex
    Image attribution tooltip
    Courtesy of Kimberly-Clark
    Image attribution tooltip

    Kotex serves up brand platform, refreshed identity with ‘Own Your Flow’

    The Kimberly-Clark brand uses tennis as a metaphor in a purpose-driven effort that remakes Tears For Fears’ “Everybody Wants To Rule The World.”

  • A flat, cartoon-style scene shows a bright red car at center, with a woman lounging on its roof and a person in a football helmet sitting in a director’s chair to the left. On the right, a person films with a camera on a tripod while cheerleaders and a football player jump in the background, and scattered snacks and floating items like a burger, fries, and footballs fill the scene.
    Image attribution tooltip

    Illustration: Emma Erickson 

    Image attribution tooltip
    Tracker

    The complete Super Bowl 60 ad tracker for 2026

    The details on every Super Bowl spot, from Anthropic’s shot at OpenAI to Dunkin’s brand-focused rewrite of “Good Will Hunting.”

    Updated Dec. 3, 2025
  • Illustration of a crowded football stadium where fans on both sides cheer toward a giant central screen showing a cartoon bear floating in clouds, holding a soda and kicking a football. The scene uses a purple and red color palette, with yard lines on the field and enthusiastic spectators raising foam fingers, snacks, and pom-poms.
    Image attribution tooltip

    Illustration: Emma Erickson

    Image attribution tooltip

    Super Bowl 2026: Viewership, engagement and ads analysis

    Breaking down all the key stats from the big game’s ads, including cost, reach, social engagement and more.

  • Kevin Durant for CeraVe
    Image attribution tooltip
    Courtesy of CeraVe
    Image attribution tooltip

    CeraVe dubs NBA’s Durant its ‘Face of Legs’ in social-first campaign

    The global effort responds to viral posts mocking the Rockets star for his dry skin, including through a Mean Tweets-inspired video.

    Updated Feb. 10, 2026
  • Dove out-of-home ads
    Image attribution tooltip
    Courtesy of Dove
    Image attribution tooltip

    Dove lets Redditors do the talking in transparency-focused campaign

    “Dove r/eal reviews” leverages Reddit’s growing beauty community and the platform’s reputation for honest product takes.

  • The outside of an Ulta Beauty store.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Ulta Beauty taps women athletes for marketing push

    The retailer enlisted a group of professional female athletes to participate in omnichannel marketing, including digital trading cards.

  • Milo Ventimiglia for Edward Jones
    Image attribution tooltip
    Courtesy of Edward Jones
    Image attribution tooltip
    Q&A

    Edward Jones’ brand chief on marketing wealth management via sports, ads

    Chief Brand, Experience and Marketing Officer Hema Widhani discusses the firm’s recent ad campaign and college football partnership.

  • a display case showing an AI-enabled laptopt
    Image attribution tooltip
    Joe Raedle/Staff via Getty Images
    Image attribution tooltip

    Amazon enables communication between ads platform and AI agents

    The Amazon Ads MCP Server acts as a translation layer between AI agents and the Amazon Ads API to turn simple prompts into structured campaigns. 

  • Chipotle promo image for "The Realest 30."
    Image attribution tooltip
    Courtesy of Chipotle
    Image attribution tooltip

    Chipotle pokes fun at AI Super Bowl ads to spotlight real ingredients

    After another brand's AI-generated Super Bowl spot airs, the restaurant chain will post a video on Instagram Reels to dole out free entree codes. 

  • A man with long hair wearing a denim vest with a short-sleeve button-up shirt with a print of chilis and tacos holds a bottle of Ortega sauce as if to drink it.
    Image attribution tooltip
    Courtesy of Ortega
    Image attribution tooltip

    Ortega goes for younger consumers with brand refresh

    The update comes as the brand looks to combat declining sales amid supply chain issues and increased competition.

  • The outside of an Amazon facility.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Amazon’s annual ad revenue passes $68B, boosted by full-funnel strategy

    The company realized about $12 billion in incremental revenue last year as services like Prime Video contributed meaningfully to growth.

  • Modern distribution center for Shein with an American flag in front and a parking lot in the foreground, under a partly cloudy sky.
    Image attribution tooltip
    Alamy
    Image attribution tooltip

    Maintaining brand relevancy: Here’s what the numbers say

    Public perception may be a key indicator of brand performance, according to a report from The Harris Poll company QuestBrand.

  • Uber Eats Build Your Own Super Bowl commercial
    Image attribution tooltip
    Retrieved from Uber Eats on February 03, 2026
    Image attribution tooltip

    Uber Eats lets fans build their own Super Bowl ad with in-app integration

    The delivery platform created a content library full of alternate scenes for its own commercial that include cameos from a handful of celebrities.

  • Billboards of actress Sydney Sweeney is seen outside of an American Eagle store on August 01, 2025 in New York City.
    Image attribution tooltip
    Michael M. Santiago via Getty Images
    Image attribution tooltip

    American Eagle offers creators rewards to keep content flowing

    The AE Creator Community is anchored on a rewards system that incentivizes creators to participate in regular challenges around content sharing. 

  • The Google "G" logo is displayed in front of a building.
    Image attribution tooltip
    Justin Sullivan via Getty Images
    Image attribution tooltip

    YouTube annual revenue tops $60B as Google’s focus expands beyond ads

    Traction for subscriptions like YouTube Premium is growing in a way that could hurt ad revenue but boost the overall business, executives said.

  • An image of a man leaving a Chipotle. He is holding a brown bag.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Chipotle teases robust marketing plan amid search for ‘unicorn’ CMO

    The fast casual chain plans to better support its marketing with targeted media as it looks to reverse negative sales growth.

  • Lady Gaga appears in Rocket's teaser for its Super Bowl ad
    Image attribution tooltip
    Courtesy of Rocket
    Image attribution tooltip

    Why Rocket’s Redfin is kicking off a $1M home giveaway at the Super Bowl

    CMO Jonathan Mildenhall explains how consumers can take part in a home search via a scavenger hunt in the Redfin app.

  • Actors Bowen Yang, Jon Hamm and Scarlett Johansson ride a jet ski against a tropical backdrop
    Image attribution tooltip
    Permission granted by Ritz
    Image attribution tooltip

    Ritz doubles down on salty positioning in second Super Bowl campaign

    The Mondelēz brand continues to embrace more culturally attuned marketing with a Ritz Island ad starring Bowen Yang, Jon Hamm and Scarlett Johansson.

  • Building facade with large windows and a white panel displaying a golden lion logo next to the word “PUBLICIS” in thin capital letters.
    Image attribution tooltip
    Alamy
    Image attribution tooltip

    Publicis wants to be an AI marketing MVP. Now comes the hard part.

    Despite AI’s promise in media and creative, executives acknowledged the tech is difficult to scale and fails to deliver measurable value in most cases.

  • Melissa McCarthy, Nicholas Gonzalez and Itatí Cantoral for E.l.f.'s latest Super Bowl ad
    Image attribution tooltip
    Courtesy of E.l.f. Cosmetics
    Image attribution tooltip

    E.l.f. taps into halftime show hype with purpose-driven Super Bowl play

    The brand will be giving loyalty members a free subscription to Duolingo to help democratize access to learning a second language.

  • Man smiles while holding a mug and looking out the window.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    VML: Marketing must balance consumer anxiety and hope in 2026

    Marketing trends, such as microdramas and consumers who are expressing a sense of “dysoptimism,” are identified in the agency’s “Future 100” report.

  • Actors Danny McBride and Keegan-Michael Key sing into a microphone in a garage.
    Image attribution tooltip
    Permission granted by State Farm
    Image attribution tooltip

    State Farm slams rivals as ‘Livin’ on a Prayer’ in Super Bowl return

    The celebrity-packed effort airing in the first quarter centers on a fictional Halfway There Insurance firm and parodic cover of a Bon Jovi classic.