The Latest
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ColumnComic Dive: Bitcoin Bank
Brands like Starbucks, McDonald's and Oscar Mayer have cashed in on the cryptocurrency craze with marketing stunts and a deal with the owner of the New York Stock Exchange.
Marketing Tech -
Facebook helps brands turn still image ads into direct-response videos
In one example, Shopback had a 5.5 times better conversion rate and 5.7 times lower cost per registration from video ads over just using still ads.
Marketing Tech -
Bud Light's fridge only unlocks when Cleveland Browns kick their losing streak
The "Victory Fridge" will be placed at bars and FirstEnergy Stadium, and uses technology to automatically open once the team wins a regular-season game.
Marketing Tech -
Bacardi and Major Lazer tap SoundCloud for music talent competition
While YouTube is more popular, the news points to SoundCloud's potential as a talent development platform.
Creative -
Nectar Sleep stays refreshed with big data and Trump-Putin 'grumpy brain' ads
As the bed-in-a-box space has become congested, brands are being forced to pull out all the stops to edge out the competition. For Nectar, that translates to a data-heavy strategy.
Marketing Tech -
Coca-Cola takes stake in BodyArmor in effort to unseat Gatorade
The beverage giant paid an undisclosed amount for a portion of the sports drink startup, with an option to take full ownership in the future.
Executive News -
Supreme takes over the New York Post, sending streetwear fans into a frenzy
The printing was teased on Twitter before papers shipped, and some fans were paying 10 times the newsstand price for resold editions on eBay.
Creative -
Oreo supports left-handed struggles with special packs that open from the opposite end
The promotional item for International Lefthanders Day can be ordered online in a potential bid to bolster the brand's e-commerce business.
Marketing Tech -
Study: Social media, email marketing are best for digital lead generation
Most marketers say the effectiveness of digital lead generation is improving overall.
Marketing Tech -
McDonald's reveals new tech-focused flagship store in Chicago
The sleek-looking location includes self-order kiosks, table service, mobile ordering and payment and delivery, along with a focus on hospitality.
Marketing Tech -
OpinionThe future of marketing design: A people-first approach
Today, marketing is dynamic, personalized and, most importantly, a dialogue that can mobilize cultures. But the lack of a design-driven mindset is still a major barrier, writes RPA's Aninya Ahluwalia.
Marketing Tech -
Report: Google in talks to target ads on billboards in Germany
The tech giant is looking to install billboards in shopping centers, train stations and store windows that tailor messages based on users' web browsing.
Marketing Tech -
Revlon switches WPP's Grey for new in-house agency
The marketer's decision comes as it plans to ramp up a focus on e-commerce, digital marketing, data and analytics, as well as its incubator.
Marketing Tech -
Olay urges women to be bold in new Face Anything campaign
A 28-day social media challenge shows influencers using Olay products as they prepare to walk makeup-free down a runway during New York Fashion Week.
Creative -
Q&ACampbell's VP of digital acceleration races against quickly evolving consumers
In an interview with Marketing Dive, Matt Pritchard discussed his team's focus on infusing digital throughout the company's people, processes, partners and platforms at a time of "unprecedented" change.
Marketing Tech -
Athleta bucks 'girls in sports' stereotypes with back-to-school push
The brand aims to boost girls' confidence and promote sports leadership in its first campaign targeting young teenagers.
Creative -
IHOP's burger sales jumped 4x following controversial name-change stunt
Company officials also claim "IHOb" led to 36 billion earned media impressions and helped the brand reach more than 4 billion people via social media.
Creative -
KFC intros Jason Alexander as the 'Family Colonel' in surreal sitcom parody
The former "Seinfeld" star promotes the chain's $20 Fill Up meals in a campaign that starts out cheery and then turns vaguely creepy.
Creative -
Deep DivePrivacy is dead, long live privacy
After GDPR, experts and companies are trying to understand how data should be treated, while injecting more privacy along the way. One solution is to treat data as currency.
Marketing Tech -
Impossible Foods launches first mission campaign with astronaut short film
Executive Creative Director Sasha Markova explains why the plant-based food company is focusing on its planet-saving mission and not product for the push.
Creative -
YouTube to soon overtake Facebook as second-most visited site, analysis finds
Google, which owns YouTube, remains the most visited website, though its share has declined with the rise of app use and voice search.
Social Media -
Organic reach for Facebook influencer content drops 23%, analysis finds
Reach was lowest for influencers with more than 5 million followers, followed by those with between 2.5 million and 5 million.
Social Media -
ColumnComic Dive: Cola War Mania
Pepsi perseveres over Coca-Cola on a historic stage in the latest round between the soda giants.
Creative -
Subway partners with Tastemade on food innovation initiative
The brand looks to tap into the publisher's creator network in order to create menus that are more modern and relevant to local communities.
Video -
Adidas sales surge on strength of World Cup sponsorship
Soccer merchandise proved particularly popular in Q2, though rival Nike had its swoosh on the winning French national team's jersey.
Creative