The Latest
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Courtesy of Shake Shack
Shake Shack powers up ‘Super Mario Bros.’ activation
In advance of the new movie about the Nintendo icons, the chain will offer special menu items at its DUMBO location while promoting its mobile app.
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Courtesy of E.l.f. Cosmetics
American Eagle, E.l.f. promote denim-inspired makeup collection on TikTok
The limited-edition offering is joined by a social media campaign, “From Selfie to Belfie,” that yields an original song, custom TikTok filter and sweepstakes.
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Courtesy of Pepsi
Pepsi embraces maximalism for first visual overhaul in 14 years
Muted tones are out while electric colors and a new “pulse” motif are in as the brand prepares for its next chapter of digital marketing.
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G. N. Lowrance via Getty Images
MLB leans into baseball nostalgia with wide-ranging campaign
The effort coincides with the start of a new season that could see shorter, more exciting games due to several new rules.
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yaoinlove via Getty Images
McDonald’s is the latest QSR to embrace geofencing
The feature is designed to improve speed of service for mobile orders and streamline the order preparation process for McDonald’s workers.
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Courtesy of Women's Sports Network
Michelob Ultra is first sponsor of network dedicated to women’s sports
The yearlong pact gives the brand access to Women’s Sports Network’s studio and will place it front-and-center on a daily “Game On” program.
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Courtesy of Uber
Uber Eats adds virtual restaurant program to offer turnkey delivery-only concepts
The aggregator also revised its virtual restaurant policies to prevent duplicate menus, which reduce the variety and quality of options on its platform.
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Courtesy of Campari Group
Aperol heads to Coachella with digital-driven gathering hub
The Campari Group brand will also launch digital and social media campaigns both locally and nationally to deepen its ties to the music scene.
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Courtesy of Walmart
Walmart winds down Roblox play as metaverse lands in privacy crosshairs
The retailer claims the decision was planned, while watchdog groups have ramped up pressure on such efforts over concerns they serve as stealth marketing to kids.
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Courtesy of Kraft Heinz
Heinz rejects imposters for ‘Ketchup Fraud’ campaign
The brand is encouraging consumers to tag restaurants caught filling old bottles with generic product — or those suspected of doing so — on Instagram.
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Courtesy of Tubi
Fox’s Tubi boosts AVOD offering with planning, measurement deals
Deals with VideoAmp, LiveRamp and Comscore give advertisers new ways to leverage the most-watched free ad-supported TV service in the U.S.
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Blue Planet Studio via Getty Images
Ad market avoids falling off a cliff thanks to media innovation, Magna says
The effects of economic uncertainty will be mitigated by the rise of retail media, the growth of ad-supported streaming and the automotive industry's recovery.
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Joe Raedle via Getty Images
AB InBev exec on the creativity overhaul behind a historic Cannes Lions win
Beginning in 2018, the marketer embarked on a plan to develop a sustained creativity system that is now paying off, according to marketing culture lead Ryan Verschoor.
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Courtesy of WPP
WPP expands influencer marketing buy-in with Goat acquisition
With the deal, WPP looks to deliver cross-channel, data-driven influencer solutions on a global basis.
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Sean Gallup via Getty Images
Levi’s to test AI models to expand the brand’s online diversity
The company says the hyper-realistic models will create a more “inclusive customer experience,” but it stressed they won’t replace human models.
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Courtesy of Mike's Hard
Mike’s Hard revives fan-favorite flavor with ‘comeback’ hotline
Timed around March Madness, the brand has tapped former basketball star Mike Miller to launch the Mike’s Hard Comeback Hotlime.
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Retrieved from Absolut on March 24, 2023
Heinz, Absolut cook up limited-edition vodka pasta sauce
The supporting campaign invokes the vodka brand’s ‘80s aesthetic while expanding the condiment maker’s ongoing efforts to tap into foodie culture.
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Courtesy of Molson Coors Beverage Company
Simply Spiked’s peach lineup arrives with innuendo-laced SMS promotion
A “Juicy Calls” campaign with Ron Funches asks consumers to text a peach emoji for the chance to win a delivery of the new beverage flavors.
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Drew Angerer via Getty Images
75% of marketers expect to spend more on TikTok even as ban looms
As the battle over the future of TikTok intensifies, 56% of marketers believe it is highly or somewhat unlikely that the federal government will ban the platform.
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Chris J Ratcliffe / Stringer via Getty Images
Gap pumps brakes on retail media unit
The pause shows not all retail media networks are a surefire bet, even as overall ad sales by retailers are expected to sustain meteoric growth.
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Jacob Lund via Getty Images
CMOs struggle to balance first-party data needs with value creation
New Gartner research challenges some conventional wisdom, including the belief that managing fewer channels leads to more effective data acquisition.
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Courtesy of Krysal
Krystal puts Side Chiks in March Madness bracket on TikTok
Consumers can vote for their favorite version of the chain's slider-sized chicken sandwiches by tilting their head using a TikTok filter.
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NiseriN via Getty Images
Why PepsiCo’s women’s soccer sponsorship is about more than signage
Mark Kirkham, senior vice president and CMO of international beverages, discussed why sponsors should invest in ways that elevate the sport.
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Courtesy of Ford Motor Company
Ford shifts toward purpose with ‘Euphoria’ star Sydney Sweeney
The actor will host an Auto 101 TikTok series and will debut her female-focused workwear collection made in collaboration with Dickies.
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Spencer Platt/Getty Images via Getty Images
New York introduces ‘We Love NYC’ to mixed reactions
The city’s new logo and campaign, a variation on the “I Love NY” effort originally launched in the ‘70s, has drawn ire on social media.
