The Latest
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OpinionMove over brands, consumer experiences are the story
Brands must master empathy, strategy and creativity — and understand the technology required to get them there, writes DEG's Tony Toubia.
Marketing Tech -
Spotify, 'Ellen' ink long-term, cross-promotional content partnership
Spotify is creating a content hub curated by DeGeneres — a first for the company — while its brand will get regular on-air TV integrations.
Creative -
Gillette Venus links with YouTube influencer on razor exclusive to new subscription service
Venus x Remi will be sold through Venus Direct, a DTC offering that lets users choose from products personalized to skin type and shaving routines.
Creative -
Kimpton's Room 301 influencer campaign boosts Instagram engagement 4x
A room in Los Angeles was transformed into an "Instagrammable space" that fueled influencer content, per a case study by Gartner L2.
Creative -
Dove Men+Care urges dads to spend time with their kids at #HolidayShear events
The brand partnered with Bishops Cuts/Color to offer free washes and haircuts, along with activities and games to encourage bonding.
Creative -
Progressive Shopper sorts brands' political contributions so consumers can 'shop their values'
A web extension displays a flag indicating which political party a brand donates to and offers alternatives that better align with the user's values.
Marketing Tech -
ColumnCampaign Trail: Budweiser rallies competitors; Chipotle cooks up holiday displays; Maker's Mark toasts tradition
The AB InBev brand celebrated Repeal Day with a DOOH campaign, burrito ingredients were transformed into window displays and Scarlett Johansson hawks whiskey.
Campaign Trail -
Dive AwardsThe Marketing Dive Awards for 2018
The awards recognize the industry's top disruptors and innovators. These executives, companies and trends are transforming the industry and shaping the future.
Executive News -
Zippo celebrates lighter's iconic click with Buzzfeed ASMR video
The brand has also announced a sound trademark for the iconic "click" of its windproof lighter.
Creative -
Dive AwardsCampaign of the Year: Amazon's 'Jurassic World' delivery
The mega-delivery stunt drew buzz for a film premiere and illustrated how co-branding could become more of a mainstay in future omnichannel efforts.
Marketing Tech -
Pillsbury's ugly Christmas sweaters sell out within 2 hours
The marketer is now holding a contest to give away additional sweaters, which are stitched with its Doughboy brand mascot and holiday motifs.
Creative -
Dive AwardsDisruptor of the Year: Burger King
After scoring one of 2017's top campaigns, Burger King continues its "hackvertist" approach to rack up earned media — and sales growth.
Marketing Tech -
Unilever CMO Keith Weed to retire next year
Weed has helped the CPG giant to grow brand purpose while also delivering on performance during his 35 years at the company, earning high industry praise for his leadership along the way.
Creative -
Dive AwardsChampion of the Year: Syl Saller, Diageo
Diageo's CMO has frequently championed an inclusive approach to marketing and creativity by spearheading diversity initiatives and leading stronger pushes for gender representation throughout the industry.
Marketing Tech -
YouTube viewers pick Gatorade's Leo Messi short, Bonobos' definition-defying ad as favorites
The platform's list of most-liked ads across several categories also includes entries from Nintendo, McDonald's, Nectar and Groupon.
Social Media -
Dive AwardsDeal of the Year: IPG buys Acxiom Marketing Solutions
The $2.3 billion purchase marks a win-win, sharpening IPG's specialization in the crucial field of data while letting the Acxiom unit more deeply collaborate with the ad giant's client roster.
Marketing Tech -
Vaseline to deliver free winter skincare kits nationwide
Fans can tweet #SaveMySkin with a snowflake emoji to sign up to receive a package, which includes two products, a mug and games like Jenga.
Creative -
Dive AwardsExecutive of the Year: Keith Weed, Unilever
No CMO has taken as clear-eyed a perspective on the marketing world's issues in 2018 as Weed, who's been tough on industry darlings like influencers while holding an optimistic view of the future.
Marketing Tech -
Payless draws negative buzz from millennials over influencer stunt, analysis finds
Older consumers had a more positive impression of the retailer, which recently opened a fake luxury boutique that fooled influencers into thinking discount shoes were high end.
Social Media -
Facebook's newly released internal emails showcase freewheeling approach to user data
Communications between executives highlight behind-the-scenes deals with app developers to sell user data and hamper access for other apps.
Social Media -
Accenture among 3 finalists bidding to acquire MDC Partners, Adweek reports
The struggling agency network owns more than 50 shops globally, including 72andSunny and Crispin Porter + Bogusky.
Creative -
Variety: Hulu, AT&T will run ads when streaming viewers pause
"Pause ads" next year aim to provide a "natural break in the storytelling experience" and help streaming services monetize beyond subscription fees.
Marketing Tech -
Dive AwardsTechnology of the Year: Adidas' 'Here to Create Legend'
In an impressive sprint for the Boston Marathon, Adidas used innovative technology to deliver personalized videos to 30,000 runners — all within hours of their crossing the finish line.
Marketing Tech -
63% of consumers prefer to purchase from purpose-driven brands, study finds
The concept continues to resonate with marketers as well, with trade body the ANA this week naming "Brand Purpose" as its marketing word of the year.
Creative -
Dive AwardsMarketer of the Year: Nike
The brand made a number of touchdowns in 2018, from a risky ad to groundbreaking digital work, helping to drive the company's sales and stock value and earning it the title of marketing MVP.
Marketing Tech