The Latest
-
Norwegian Air lands 170% lower cost-per-booking with machine learning
The tech targeted users in select U.S. flight locations who were determined to be most likely to engage with an ad and book a flight.
Marketing Tech -
SponsoredWhat a truly integrated multichannel campaign can deliver
Specialty grocery chain finds higher sales and customer loyalty with a hyper-local integrated campaign.
Campaign Trail -
Zillow, Attn: debut docu-series spotlighting America's housing crises
The six-part effort will stream on Facebook Watch and Instagram, covering topics from LGBTQ housing discrimination to veterans' issues.
Creative -
Amazon Exclusive brands now outnumber its private labels
The e-commerce firm appears to be rapidly expanding its private label strategy to encompass more exclusive partnerships.
Executive News -
Fiery UK parliamentary report puts Facebook in regulatory crosshairs
The result of an 18-month investigation, the 108-page document insists that companies like Facebook must not be allowed to act like "digital gangsters."
Social Media -
Q&APwC's CMO on reorganizing, diversity and why it's critical to master tech
In an interview with Marketing Dive, Matt Lieberman also dished on realigning his team around an integrated, agency-like model, AI and putting clients back at the center of business strategies.
Marketing Tech -
Amazon seeks a better way to do loyalty rewards with new Moments program
The cross-platform feature, which is self-service and runs on a CPA model, had test partners including teen favorite TikTok and Sony’s Crackle streaming platform.
Marketing Tech -
Kellogg sees 18% sales bump through pilot for VR merchandising tool
Through the test, the marketer determined that placing its new Pop Tart Bites on lower shelves was optimal — an insight that goes against conventional shopper marketing wisdom.
Marketing Tech -
Amazon bows to political pressure, scraps NYC HQ2 plans
The e-commerce giant will not build a Long Island City complex and has no plans to reopen its HQ2 search.
Video -
Nickelodeon signs star YouTube kid influencer for series targeting preschoolers
The entertainment brand is looking to capture some of the success of the Ryan ToysReview channel, which averages more than 1 billion views per month.
Creative -
IAB: Digital advertising experiences 'landmark' 2018, bolstered by OTT, DTC
Investments in digital reached $75.8 billion for the first three quarters, marking the highest amount of spending over that period on record.
Analytics -
Walmart taps VR to showcase 'How to Train Your Dragon' products
Shoppers will be guided into a gift shop after participating in the immersive experience, which will be offered in several of the retailer's parking lots.
Marketing Tech -
Secret asks women to share 'no sweat' stories on Instagram
The P&G brand will select stories of personal strength from as many as 10 women that will run in a multichannel campaign throughout the year.
Creative -
IPG continues impressive growth streak in Q4, signals strength in Acxiom deal
Executives told analysts that they are so far pleased with the data marketing division acquired last year, though its performance is not yet factored into IPG's broader organic revenue growth.
Marketing Tech -
Mountain Dew expands NBA All-Star activation with more celebs, capsule collection
The Courtside Studios pop-up will feature performances from Migos, whose latest track is featured in a new commercial, and a line of collaborative swag.
Creative -
Grocers aim to capture more advertising dollars from CPGs
As low-margin supermarkets continue to invest in store technology and e-commerce, ad sales leveraging the data they collect can be a vital source of revenue.
Marketing Tech -
Bojangles' debuts 'flour-tossing' billboard for NBA All-Star weekend
For the sporting event taking place in its hometown of Charlotte, North Carolina, the chain is also holding a social media contest tied to the interactive billboard.
Marketing Tech -
ColumnComic Dive: This American Brand
More marketers, including Nike and Intersport, are rushing to grab a bigger part of a podcast market that is projected to reach $659 million in revenue by 2020.
Creative -
Analysis: Search ads for men's Valentine's Day gifts see 82% more clicks than those for women
PersonalizationMail.com saw the highest product listing ad and text ad click share across desktop and mobile for gift ideas for both women and men.
Analytics -
Mr. Peanut, Dr. Ruth answer Twitter fans' burning Valentine's Day questions
The brand mascot and iconic sex therapist made a humorous social video that's racked up more than 620,000 views as of press time.
Creative -
Amazon Lockers to debut at Coachella
The e-commerce giant's temporary lockers could be a game-changer for thousands of thirsty, under nourished, flower-hungry festival goers.
Creative -
Variety: Twitter nabs livestream deal to Oscars red carpet preshow in blow to Facebook
The Walmart-sponsored broadcast this year heads to the platform of choice for fan conversations around films, celebrities and live events.
Social Media -
Wonderful Halos taps influencers for funny music video about 'snack duty'
The brand teamed up with the Holderness Family, known for their annual "Christmas Jammies" viral music videos, as part of a multimillion dollar integrated campaign.
Creative -
Brand safety improves, but marketers view some solutions as limiting, study finds
Compared to similar research from two years ago, twice as many industry professionals said that blacklists and whitelists have hindered their ability to reach audiences.
Marketing Tech -
How Cars.com intercepted Super Bowl conversations to increase traffic 42%
The digital auto marketplace convened a game day "war room," driving traffic and engagement by inserting itself into the big day's conversations — all without any TV time.
Creative