The Latest
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KFC's Colonel Sanders gets sappy in love song videos co-starring Mrs. Butterworth
Parodies of "(I've Had) the Time of My Life" and "The Power of Love" promote the limited-edition pairing of chicken and waffles.
Creative -
Deep DiveHow restaurant CMOs are adapting to emerging tech, media channels
To stay competitive in an age of hyper-convenience, savvy customers and social media dominance, these executives marry marketing with IT.
Marketing Tech -
Amazon's DSP jumps ahead of Google's as most-used by advertisers, study says
The two programmatic buying platforms tied for usage in January, but a new report shows the Amazon Advertising Platform at 41% usage and DoubleClick Bid Manager at 35% usage in July.
Marketing Tech -
Top 5 out-of-home advertising trends
While printed signs still dominate, growth in digital out-of-home inventory lets advertisers be more timely, creative and targeted, Geopath's CEO Kym Frank says.
Marketing Tech -
ColumnCampaign Trail: NFL teams with 'Fortnite'; Jennie-O gives families the bird; Air New Zealand's safety remix
Pro football looks to get in on a Gen Z phenomenon, a turkey maker trots out a fowl-mouthed Thanksgiving campaign and an airline's music video fails to take off for some viewers in this week's picks.
Campaign Trail -
As FBI agency probe heats up, marketers express concern over cooperating
In a new white paper, the ANA said some members are worried about retaliation if marketers are outed for cooperating with investigators.
Marketing Tech -
Amazon, Apple partner on e-commerce in a blow to third-party resellers
Under the new deal, Amazon will get products directly from Apple and list only Apple-authorized resellers.
Marketing Tech -
Yelp's ad business takes a hit after switching to non-term contracts
Following a strong Q2 for ad sales, Yelp was dinged in Q3 when the new contracts led to cancellations and not enough new advertisers signed on.
Marketing Tech -
Macy's creates personalized Instagram gift guides for holiday shoppers
The shoppable carousel ads are part of a social- and mobile-heavy seasonal push that also includes a snow globe on Pinterest filled with hidden gifts.
Marketing Tech -
Coke spices up UK holiday campaign with cinnamon-scented tube station
The updated "Holidays are Coming" campaign focuses, for the first time, on Coke Zero and includes a push on Snapchat.
Creative -
Deep DiveNFL blitz: the many players disrupting football advertising in 2018
A ratings recovery so far this year probably won't stem change driven by sports betting, politics, cord-cutting and even liquor ads.
Creative -
Tug-of-war: How disruptors fight to balance brand and performance marketing
As digital direct brands like Stitch Fix mature, they're grappling with how to sustain momentum and differentiate from both legacy players and even younger upstarts.
Creative -
Opinion'Fortnite' shapes Gen Z friendships — and what marketers can learn from it
If marketers want to connect with these young consumers, it's critical to consider how products, campaigns and user experiences help people bond, writes Reach3 Insights' Sean Campbell.
Creative -
Pandora urges holiday travelers to turn the 'Sound On' with OOH push
The streaming platform zones in on the idea that music can make most situations better, even chaotic holiday travel.
Creative -
P&G streamlines operations with 6 industry-focused business units
The reorganization aims to drive innovation and was quickly followed by the debut of the first Tide product designed specifically for e-commerce.
Creative -
Gartner: CMOs spend more on innovation, but use only 61% of martech capabilities
Investments in marketing technology accounted for 29% of budgets this year, up from 22% in 2017.
Marketing Tech -
Marriott's Moxy Hotels and Bumble app blend digital, real-life connections
Offline experiences called BumbleSpot #attheMoxy will feature celebrity and influencer appearances as well as unique activations.
Creative -
Williams Sonoma celebrates Peppermint Bark with influencers and a bake off
Tapping into the popularity of cooking competition shows and influencers could help the retailer reach a new generation of foodies.
Creative -
Fresh Giant Food ad campaign reminds shoppers to savor the little moments
The grocer aims to connect with shoppers during the holidays and into the new year through English- and Spanish-language creative.
Creative -
Papa John's 'Voices' campaign helps shift brand perception
Following efforts to put a more relatable face on the company and use storytelling, consumer sentiment moved from negative to neutral or positive.
Creative -
Toyota powers hydrogen fuel-cell car with high reach, data-driven approach
Partnerships with Amazon, Hearst and others promise to support efforts to target audiences across a wide range of channels with a high level of precision.
Marketing Tech -
Why independent ad agency Decoded just launched its own DTC brand
Eco-friendly yoga company 42 Birds looks to disrupt the health and wellness space, but also offer some lessons about what it takes to achieve e-commerce success today.
Creative -
Sprite urges fans to 'Get Vocal' about what matters to them via hip-hop platform
The brand worked with a popular producer to create a 60-second beat that fans can download and record their own freestyle over to share on social media.
Creative -
Ad holding companies ramp up support for blockchain
Dentsu is working on applying the tech to programmatic ad fraud, while IPG, Publicis Groupe, Omnicom and GroupM are partnering to launch a blockchain working group.
Marketing Tech -
Facebook properties saw content consumption slide 7% in September, analysis finds
While Facebook's core platform has gained more users, they're using the site less, leading to an estimated 20% decline in content consumption per person.
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