The Latest
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Courtesy of McDonald's USA
Deep DiveHow the best marketing campaigns of 2023 mastered pop culture nostalgia
Brands faced a preponderance of global challenges this year and opted for a familiar playbook as the industry arrives at a crossroads.
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Permission granted by My Code
Sponsored by My CodeMarketing can’t just be diverse–it has to be diverse-first
Diverse-first marketing is a missed opportunity that will narrow customer bases and limit future growth--unless organizations can learn to embrace it.
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Justin Sullivan/Getty Images via Getty Images
Deep DiveBrand backlash: Are 2023’s epic marketing fails part of a bigger problem?
High-profile controversies have sent a chilling effect across an industry facing down another contentious election year and crusades against “wokeness.”
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Courtesy of Steak-umm
ColumnCampaign Trail: How Steak-umm deepfaked real vegans into meat eaters
Created with agency Tombras, “DeepSteaks” arrives as generative AI makes it even easier for bad actors to manipulate peoples’ likenesses.
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Courtesy of McDonald's
McDonald’s reinvents McNugget Buddies for streetwear-minded adults
The chain teamed with Kerwin Frost to reinvent the iconic Happy Meal collectibles, which will land on Instagram and be part of a Snapchat AR lens.
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Courtesy of Gillette
Gillette encourages gamers to ‘hit reset’ for global campaign
The marketer’s long-running Gillette Gaming Alliance will be active on Twitch, YouTube and social media to share gaming content and grooming tips.
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Courtesy of Netflix
Geico Gecko serves as on-set consultant for Netflix’s ‘Leo’ in co-branded ads
The first such partnership for the streamer’s ad-supported tier is a sign Netflix is striking more involved brand deals a year after launching the offering.
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Courtesy of CNW Group/Mars, Incorporated
Mars brand Excel Gum uses ASMR to relieve studying stress
Running in Canada, the “Excel Study Beats” program leverages creators to share soothing gum content across TikTok, YouTube and Spotify.
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Retrieved from X on September 19, 2023
ColumnSociable: Musk tells advertisers to ‘go f--- yourself,’ calls X boycott ‘blackmail’
X’s owner apologized for antisemitic posts but bristled over advertisers' response during an interview at the New York Times DealBook Summit.
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simpson33 via Getty Images
Addressable TV stakeholders form trade organization as ad spend grows
Forty percent of TV advertisers expect to spend more on addressable advertising in 2024 compared to 2023, according to new research.
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Courtesy of Kellanova
Cheez-It amps up Citrus Bowl sponsorship with in-stadium barbershop, spa
A TikTok challenge for showing off brand-inspired game day looks rounds out the college football play from the Kellanova brand.
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Permission granted by Walmart
How Walmart’s shoppable rom-com bridges holiday content, commerce
Ads on TikTok, Roku and YouTube showcase an assortment meant to balance “inspiration and impulse” for the season, according to CMO William White.
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Justin Sullivan via Getty Images
Denny’s names Mindshare, Finn Partners new AORs
Mindshare will handle audience and media strategy while Finn Partners will tackle public relations, with both appointments already in effect.
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Courtesy of Mars, Incorporated
Mars recycles old ads for M&Ms, Twix to promote net-zero progress
The campaign reanimates popular spots with new messages about climate action and will run across Meta, YouTube and OOH channels.
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Courtesy of Uber
Toyota stresses shared moments, utility in ads across Uber Eats, ride apps
The 2024 Toyota Grand Highlander has a branded storefront on Uber Eats while a playable ad in Uber’s ride app lets users fill up the car’s trunk.
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Courtesy of Kellanova
Pop-Tarts unveils edible mascot for inaugural bowl game
Consumers are encouraged to follow the brand on social to see the mascot, which will be available as a snack for the winner of the college football game.
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Courtesy of BMW
Brand value grows just 5.7%, suggesting continued economic woes, per Interbrand
A lack of growth mindset, conservative leadership and uncertainty may be behind the slowed growth in brand value.
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FreshSplash via Getty Images
Winners and losers of Black Friday 2023
Data shows consumers turned to mobile to shop, while some analysts lowered their forecast for the season.
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Courtesy of Las Vegas Convention and Visitors Authority
Las Vegas spurs excessive celebration at Super Bowl with new campaign
Made with agency R&R partners, “Excessive Celebration Encouraged” sees Chad "Ochocinco" Johnson recreate infamous touchdown celebrations.
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Courtesy of Coca-Cola
12 holiday campaigns embodying the seasonal spirit of 2023
Brands are approaching advertising in a variety of ways during a period when economic uncertainty has replaced pandemic-era concerns.
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Courtesy of Honda
Honda’s interactive AR murals showcase EVs for holiday shoppers
OOH activations at two outdoor shopping centers use “sky segmentation” technology to integrate digital content with the sky.
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Courtesy of Secret Island Salmon
Secret Island Salmon swims upstream with ‘F-word’ campaign
Edgy messaging is helping the direct-to-consumer brand drive awareness as it prepares for a broader launch at retail.
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Courtesy of RTB House
RTB House turns to generative AI to improve programmatic precision
A new ContentGPT tool built on first-party publisher data aims to provide deeper reader insights than conventional context-based targeting.
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Courtesy of Solo Stove
Snoop Dogg gives up smoke for Solo Stove campaign
A viral pledge assumed to be about pot usage turns out to be a teaser for a new campaign developed by The Martin Agency.
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Courtesy of State Farm
State Farm conjures celebrities for biggest creative launch in 3 years
Jimmy Fallon and Ludacris are summoned, genie-like, as people react to situations that require insurance in ads from new agency Highdive.
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Courtesy of NBCUniversal
Google, NBCU’s custom ads offer peek behind Macy’s Thanksgiving Day Parade
A trio of spots following the Radio City Rockettes as they prepare to perform live show off AI-powered features on Google’s Pixel 8 smartphone.
