The Latest

  • Meta AI chatbots
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    Retrieved from Meta on September 28, 2023
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    Column

    Sociable: Meta’s vision for AI includes celebrity-influenced chatbots, Bing partnership

    A partnership with Microsoft will see Bing’s real-time search information integrated across Meta AI, WhatsApp, Messenger and Instagram.

  • Issa Rae in a cafe as part of a Tazo campaign
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    Courtesy of Tazo
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    Tazo taps Issa Rae to celebrate independent cafes

    Participating cafes will receive financial and marketing support from the Unilever-owned tea brand.

  • A businessperson holding their smartphone receives an email notification
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    iStock/Getty Images Plus via Getty Images
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    57% of enterprise marketers use AI in email campaigns, survey says

    The number is twice what it was a year ago, with content personalization and retargeting the most popular use cases.

  • Blue Moon's new packaging with a bottle of Blue Moon off to one side.
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    Courtesy of Molson Coors
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    Blue Moon’s brand update boosts the craft beer’s mass appeal positioning

    New packaging designed to better unify the line of beers will arrive in February and be featured in an expanded “Made Brighter” marketing campaign.

  • An ad for The Ritz-Carlton juxtaposes a flower bud with a blossoming flower.
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    Permission granted by Marriott International Inc.
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    Ritz-Carlton artfully depicts guests’ self-enrichment journeys in brand refresh

    Developed with longtime agency partner Team One, “Leave Better” pushes against hotel ad tropes and follows the chain’s wide-ranging digital overhaul.

  • Fruit of the Loom's fruit mascots sit around a conference table with the brand's "chief TikTokker"
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    Courtesy of Fruit of the Loom
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    Fruit of the Loom’s fruit mascots return to refresh brand’s TikTok strategy

    The 172-year-old brand wants to develop a more meaningful connection with Gen Z, which came of age during the characters’ TV heyday.

  • A black and white photo of Snoop Dogg sits atop a chrome motorcycle with a Grubhub container on the back.
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    Courtesy of Grubhub
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    Grubhub expands Snoop Dogg-starring effort on tail of international success

    Extending to the U.S., “Did Somebody Say” generated 4 million views in the first three days of its U.K. premiere.