The Latest
-
ColumnCampaign Trail: Vita Coco dares the internet's harshest critics to hate its new drink
By featuring several haters in its latest ads, the coconut water brand drove major social chatter in the "Impossible to Hate" campaign's first week.
-
Budweiser plans moment of silence for Memorial Day
The AB InBev brand will honor fallen members of the U.S. military with a campaign that runs across TV, radio, print and social media.
-
Burger King hosts 'Whopper Loans' contest to drive app orders
Customers who order food from the BK mobile app could win up to $100,000 to pay down their student debt.
-
Deep DiveIs DNA analysis the future of personalized marketing or a false positive?
Recent setbacks point to the need to proceed cautiously in an untested marketplace, but the potential marketing boost could outweigh the negatives for brands and consumers.
-
WSJ: Target eyes acquiring WPP's Triad unit as retail rivals ramp up ad ambitions
The deal could strengthen Target's in-house ad sales expertise amid a mounting battle for digital dollars with Amazon and Walmart.
-
Mercedes-Benz and Mattel give toy cars to girls to combat gender stereotypes
With agency R/GA, the car brand's campaign video showcases how exposure to positive examples can reduce gender biases in young girls.
-
ColumnCampaign Trail: Coca-Cola brings new meaning to audio marketing with refreshing print ads
A series of static photos captures uniquely audio moments — the crack of a soda can or the fizzing of bubbles — by leveraging the brand's 126-year legacy.
-
Nike's new product drop has 'Fortnite' characters sporting signature kicks
Limited-edition skins for the massively popular online game wear digital variants of Jordan Brand's Air Force 1s.
-
YouGov: Brands mostly see small boosts from 'Game of Thrones' partnerships
One clear winner is Oreo, which saw significant jumps in sentiment and buzz during the hit show's final season.
-
ColumnComic Dive: Home Shopping Networks
As shoppable features proliferate on social media apps, connected devices and TV, marketers have more ways — and places — to sell to consumers than ever.
-
Roku's new planning tool reveals audiences missed by TV ads
Baskin-Robbins used Activation Insights to discover that 86% of viewers aged 18-49 who saw its ad on Roku did not see it on linear TV.
-
Lime's fresh brand anthem shows how scooter rentals can 'unlock life'
Three short films and future podcasts aim to deepen the brand story and position Lime as a top-of-mind service in the crowded micromobility space.
-
Airbnb and 23andMe partner to tap interest in heritage travel
Consumers' interest in genetic testing to better understand personal heritage is also driving travel to those countries of ancestry.
-
Study: Advertising spend lost to fraud grows by 21%
Adoption of anti-fraud solutions lags in some areas while scammers are getting more sophisticated, leading to larger losses to advertisers.
-
Coke resurrects notorious New Coke flop for Netflix's 'Stranger Things'
The reformulated beverage introduced in 1985 and shelved a mere 79 days later will appear in the hit series and be sold in limited quantities.
-
Pepsi kicks off summer with Instagram AR filters, 6-story inflatable flamingo
The breadth of the effort shows how savvy marketers can leverage Instagram's popularity and visual focus to integrate experiences across several channels.
-
Should grocers open pop-up shops?
While the concept may be trendy, experts say the temporary outlets could also help to boost private label sales and gauge interest in new markets.
-
DoorDash emulates restaurant pop-up trend in new integrated campaign
The multichannel effort launching today showcases national merchant partners like The Cheesecake Factory, Wendy's and Chipotle.
-
Report: PepsiCo recruits for new in-house team merging data, media planning
With a focus on data, media insights and activation, the team will be tasked with shaping the company's digital and ad tech strategies.
-
KFC's Spotify playlist curates hip-hop songs that mention the brand
Underscoring the brand's role in pop culture, the playlist is being promoted via street-based marketing in Paris.
-
Sears' new logo panned by customers
Media and social media users pilloried the rebranding campaign for its similarity to that of vacation rental platform Airbnb.
-
Bloomberg: Amazon nears acquisition of key Sizmek ad tech as rivalry with Google grows
A deal for the firm's ad-serving technology, which competes with the Google Marketing Platform, could be announced as early as this week.
-
Google's new ad formats leverage machine learning to sharpen privacy focus
At an annual marketing event on Tuesday, Google pointed to a strategy for retaining user trust while still attracting ad dollars.
-
Deep DiveTurf war: Can digital heavyweights fend off linear TV's online land grab?
Companies like YouTube and Hulu took up arms against TV at a recent event for advertisers while simultaneously adopting more tactics popularized by traditional broadcast media.
-
Trader Joe's debuts YouTube channel
The videos give shoppers a behind-the-scenes look at the cult favorite's recipe ideas and "how it's made" episodes.
