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Adeline Kon/Marketing Dive
Super Bowl LVI: Tracking every ad
Budweiser will return to the big game as Anheuser-Busch features six brands — including zero-carb beer Bud Light Next — across four minutes of ads.
Updated 17 hours ago -
Courtesy of Groupon
Groupon invites fans to Gronk's house for Super Bowl party
Promoted with an ad on YouTube, Groupon's experiential activation highlights the type of experiences offered on its marketplace.
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Retrieved from Burger King on April 27, 2020
QR codes promise ad interactivity boost with growth of connected TV
Leveraging the uptick in "second-screening," scannable codes on TV ads give marketers another data signal about consumers.
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Retrieved from Unsplash on July 22, 2021
MNTN acquires QuickFrame in hopes of streamlining CTV ad production
The deal follows the ad tech firm's acquisition of Ryan Reynold's Maximum Effort Marketing agency last summer.
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Retrieved from NBC Sports on January 24, 2022
Olympic athletes encounter dinosaurs in crossover spots for 'Jurassic World Dominion'
Using cinematic-style ads, Comcast brings together its NBC Sports and Universal Pictures divisions for an effort around a tentpole event.
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Courtesy of Patron Tequila
Patrón turns to a DTC spirits marketplace to release its first NFT
BlockBar.com users who purchase the NFT from Patrón can either sell it or redeem it for a bottle of Chairman's Reserve, which is limited to 150 bottles.
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Kevin Frayer via Getty Images
NBCUniversal deepens TikTok ties around uncertain Winter Olympics
Brand partners will be able to pilot new ad experiences while the network will host livestreams with a creator from the app.
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Bethany Clarke via Getty Images
Twitter users tire of 'sea of same' from brands, report finds
Relying only on humor can feel outdated and strip a brand of its distinctiveness, survey respondents said, suggesting it's time for messaging to evolve.
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Courtesy of Mars, Incorporated
M&M's updates branding — including mascots — to put inclusivity front and center
In partnership with BBDO New York, the marketer will foreground messages of unity and welcoming while preserving the brand's "jester wit and humor."
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Courtesy of Acura
Acura's racing anime series aims to draw young premium drivers
"Chiaki's Journey" spans four episodes that appear on YouTube and partner platforms such as Crunchyroll, a dedicated anime streamer.
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Courtesy of PepsiCo
Pepsi gathers Super Bowl Halftime Show all-stars in cinematic trailer
A multiweek media push shows the brand throwing a spotlight on an impressive range of talent, including through tie-ins to its new mobile app.
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Courtesy of Taco Bell
Taco Bell crowdsources fan ideas for time-loop Nacho Fries ad
The latest promotion for the limited-run menu item takes a unique approach in tapping Twitter to steer the spot's creative direction.
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Courtesy of Anheuser-Busch
Anheuser-Busch updates logo to match forward-looking brand purpose
The refreshed "A&Eagle" logo is the next step in the company's renewed focus on consumer-centricity and a commitment to innovation.
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Courtesy of The Coca-Cola Company
Coca-Cola refreshes can designs to highlight flavor portfolio
The brand hopes to modernize and simplify the look of its packaging to help consumers distinguish between a growing range of Coke products.
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Courtesy of DoorDash
Deep DiveCan restaurant marketers get digital right while facing panoply of pressures?
Amid labor, supply chain and inflationary issues, 2022 will be a year of increased pressure to deliver on fronts that span media, ordering and loyalty.
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Courtesy of Kraft Heinz
Oscar Mayer's 'bologna-inspired' face masks poke fun at self-care
Closely resembling deli meat, the product is meant to evoke childhood memories of playing with food while offering actual skincare benefits.
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Morsa Images via Getty Images
OpinionTop trends that will shape media strategy in 2022
Marketers must be ready to shift alongside evolving consumer habits, tech and economics, writes Merkle's Jennifer Mandeville.
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Retrieved from Samsung Electronics America on January 14, 2022
As events again go virtual, marketing takeaways from a timely metaverse activation
Publicis worked with Samsung on a Decentraland experience that proved prescient as CES saw major exhibitors and attendees pull out last minute due to omicron concerns.
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Courtesy of Vizio
TV tops in video for reaching advertisers' goals, survey finds
Advertisers' opinions on the effectiveness of digital video ads have declined in the past year while TV, including CTV, has gained ground.
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Courtesy of Walmart
Walmart signals metaverse plans with trademark applications around virtual goods, NFTs
While plenty of companies are eyeing the tech, a potentially large push from the retailer could go a long way in spurring mainstream consumer adoption.
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Courtesy of Dole Packaged Foods
ColumnCampaign Trail: Dole fuels nutrition mission with meme-inspired 'Hold My Fruit Bowl'
With a kid-friendly spin on the "Hold My Beer" meme, the new ads lean into lighthearted humor and liken the benefits of fruit to gaining superpowers.
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Courtesy of Marriott International, Inc.
Marriott seeks TikTok creators to drive content around loyalty program
Marriott Bonvoy TikTok Correspondents will creatively document everything they encounter on social media, reinforcing how essential travel can be.
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Courtesy of SmileDirectClub
SmileDirectClub's strategy for TikTok blends tweaking TV ads and fresh content
The DTC brand of teeth aligners found that TikTok delivers the best results with a mix of programmatic ads and organic engagement.
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Courtesy of Ferrero North America
Tic Tac inspires kindness and connection via AR messaging
The activation is tied to limited-edition packs featuring positive messages like "Keep Your Day In Mint Condition" and "Up For An Adventure?"
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Courtesy of Immortals
Progressive inks esports naming rights deal in latest sign of category's maturation
Regular sponsored Twitch streams and a shared space with Immortals in Minecraft demonstrate how media tactics differ from traditional sports tie-ups.
