The Latest
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Doritos sponsors gaming tournament at annual Twitch convention
Top Twitch streamers will compete in the Doritos Bowl as they play Call of Duty: Black Ops 4's new Blackout mode.
Marketing Tech -
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Take the guesswork out of proposal pricing so your agency remains profitable on every project.
Marketing Tech -
The North Face expands definition of 'exploration' in short films
The videos are part of a new global campaign with the tagline "never stop exploring" that will feature musicians, athletes and activists.
Creative -
ColumnComic Dive: Amazon Attacks
The e-commerce giant has already helped topple big name retailers. With its aggressive moves into advertising, video and voice, who's next?
Marketing Tech -
Uber looks ahead with its biggest ad campaign
The ride-hailing pioneer seeks to bounce back from a year of bad publicity with a more optimistic approach to its "Doors Are Always Opening" spot.
Creative -
KFC lets fans 'adopt' new bear-shaped Colonel in promotion of Hot Honey flavor
The latest iteration of the brand mascot takes the form of a nostalgia-inspired honey bottle, and consumers can enter for a chance to win one of their own.
Creative -
Arby's offers free brand-inspired tattoos in 'sandwiches for life' promo
While there's no free food involved, the brand is offering a "higher level of sandwich commitment" to those interested in getting a permanent tattoo.
Creative -
Ad Age: Spotify sees 2nd big marketer depart in as many weeks
VP of brand creative Jackie Jantos joins former CMO Seth Farbman in leaving the music streaming service amid a broader shuffle of its marketing structure.
Creative -
Volvo drives 35% sales lift with interactive connected TV ads
Viewers on Roku and Samsung devices could explore the inside of a car and receive location-based personalized messages.
Marketing Tech -
Publicis Groupe's BBH cuts ties with actors' union, WSJ reports
Using union actors in commercials can more than double the production budget, and more marketers are asking agencies during the pitch phase if they are affiliated with the union.
Marketing Tech -
Oreo spotlights cookie-shaped eyebrows, slo-mo milk dive in new influencer content
The campaign focuses on the idea that "Some People'll Do Anything for an Oreo."
Creative -
NFL sidesteps controversy with celeb-starring campaign around touchdown dances
At a time when more advertisers are taking stances on social issues, the league goes for laughs with Andy Garcia and J.B. Smoove.
Creative -
Axe kicks off fall push with DJ Martin Garrix body spray, branded music video
As interruptive advertising loses ground, the brand is putting a bigger focus on targeting young guys through music.
Creative -
Dos Equis says 'Mexico is the S--t' through collaboration with streetwear brand
A recently launched celebration of the brewer's heritage will include pop-up events, merchandise and limited-edition cans.
Creative -
Range Rover, SunTrust are tightly integrated into Hulu's 'The First'
The efforts highlight a few ways brands can partner with streaming services for less-intrusive engagements.
Marketing Tech -
Domino's pulls free pizza stunt after 350 Russians get tattoos of its logo
A franchisee in Russia had offered 100 free pizzas per year for 100 years to fans who got a tattoo of the Domino's logo and shared it on social media.
Creative -
Analysis: Nike scores 31% sales spike following launch of Kaepernick campaign
A separate survey found that, despite the ad's vocal critics on social media, just 13% of consumers said they were less likely to purchase from the brand.
Social Media -
Deep DiveBlockchain's ascendance in marketing hits hurdles — but the delay could be temporary
Big names, including Unilever and AB InBev, are dabbling with the distributed ledger technology. But the year has been in some ways quieter than many might have expected following an early explosion of interest.
Marketing Tech -
Facebook tunes up ads with enhanced tracking, more transparent placement
The popular Canvas format is now called Instant Experience and can be integrated with pixels to track engagement.
Creative -
Recode: Amazon saturates search, product pages with ads, and brands are buying in
The move helps both big marketers hold their leads — Kellogg has a heavy presence when searching "cereal," for example — and newer companies increase visibility.
Analytics -
Cheetos whips up Flamin' Hot-inspired menu for second pop-up restaurant
Recipes from the event will be released online, and people in Los Angeles can nab tie-ins with the online grocery divisions of Walmart and Amazon.
Creative -
76% of voters age 18-34 support Nike's Kaepernick ad, study finds
A separate analysis found that Nike spent about $4 million on TV ads for the campaign, but generated $7.6 million in earned media value.
Creative -
Google rolls out video for Showcase ads, shoppable images ahead of holidays
The new features aim to help marketers expand their reach during the holiday shopping season, when 61% of consumers say they're open to buying from new retailers.
Marketing Tech -
Nielsen: 90% of African-American consumers own smartphones, 54% are digital natives
Of the 67 million Twitter users, 28% are African-American, and 9.3 million embrace Black Twitter.
Creative -
Samantha Bee's get-out-the-vote game app crashes after big turnout
The HQ Trivia-like app faced technical difficulties as mobile users downloaded it 50,000 times in its first 24 hours.
Mobile