The Latest
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ColumnCampaign Trail: NFL celebrates 100 years; Del Taco's fry soap; Dua Lipa does 'shoppertainment'
The football league attempts to attract generations of fans, while a taco chain taps the quirky product trend and an Asian e-commerce platform melds online shopping and livestreamed concerts.
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How PepsiCo and Mars Wrigley are rethinking insights in the age of Uber
At SXSW, executives from the two CPG giants discussed adopting a consumer-centric approach and how it's leading them to overhaul their organizations.
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Ikea showcases furniture in 'Kama Sutra' guide to 'bedroom satisfaction'
The shoppable content offers design and furniture layout ideas and is part of the retailer's efforts to mail out fewer paper catalogs.
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Facebook replaces relevance score, changes ad metrics
The changes could help advertisers address trends like personalization and ad relevance.
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McDonald's drives 8.4K in-app actions by tying geofenced billboards to Waze
A campaign with the Google-owned app and agency Outdoor Media Group used geofenced billboards to send people a message when their car stopped.
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Budweiser flips the script on past sexist ads
The campaign, timed for International Women's Day, taps female illustrators to reimagine creative the brewer ran in the '50s and '60s, with the new ads appearing online and in major newspapers.
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L'Oréal deepens personalized skincare focus with uBiome partnership
New test kits revealed at SXSW enable consumers to submit cheek-swab samples to determine their skin health and receive product recommendations.
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Mars, Sheraton unveil new logos and brand identities
The brand refreshes underscore how legacy marketers are revamping their strategies from the ground up to engage a new generation of consumers.
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Marketers at SXSW discuss building brands via social awareness
Executives from Brandless and Dos Toros Taqueria insist corporate social responsibility programs must authentically "reflect the fiber" of a company.
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Burger King takes on Starbucks with app-based coffee subscription service
BK Café Coffee lets users pay $5 per month — or, "the price of a large cappuccino from Starbucks"— for a daily brew.
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Google removed 2.3B bad ads in 2018
More than six million bad ads were removed per day for violating policies, the company claims in a new report.
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Kroger expands Pinterest tie-up with first-party data ad targeting
A Pinterest push for the Greek yogurt category used Kroger's data for targeting, producing a 53% traffic lift and 15% lower cost per engagement.
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NYT: Criminal probe into Facebook entangles smartphone makers
The Times broke news yesterday of a criminal investigation into the social giant, though it's unclear when the proceedings began.
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Jackbox Games pilots AdRoll's new AI-powered video solution
The AdRoll Video Ad tool leverages machine learning to determine the optimal bid price for each impression.
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Dove Men+Care lets college basketball fans rep rivals through limited-edition jerseys
The brand partnered with menswear designer Don C. on the athletic wear line that celebrates the NCAA's March Madness tournament.
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Esports ad revenue will exceed $200M by 2020, eMarketer says
In 2019, the number of people in the U.S. who will watch an esports event at least once a month will reach 30.3 million, an 18% increase over last year.
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Olay turns its musical videos into a Broadway show
Fans can share a video clip of themselves performing one of the tunes on Instagram to win a free trip to NYC to see "Olay Live: The Road to Glow."
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Coty pilots e-commerce analysis tool to drive digital ad buys
Media agency Zenith developed the tool to analyze e-commerce offerings and determine where to send traffic from Coty's ad campaigns.
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Betabrand builds customer acquisition strategy around Facebook comments
The brand's creative team analyzes the most common comments each week and responds with GIFs and witty comebacks.
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Brands fail to meet consumer demands for simplicity, study finds
A gap remains between brands' performance and consumer expectations, despite more investments in new technology and engagement solutions.
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Pandora offers more granular targeting, including smart speaker-specific ads
The change could help marketers solve the "invisible shelf" and discovery problems associated with voice marketing.
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Consortium of media, technology companies tackles need for addressable TV ad standards
Boasting big names like Disney, Turner, Comcast's FreeWheel, NBCUniversal and more, Project OAR underscores the growing interest in advertising on connected TVs.
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Reebok sports '90s nostalgia in campaign courting young consumers
Created with Venables Bell & Partners, the videos show old-school shoe models, like the classic Club C, and lean into oddball humor.
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IDC: Retail to lead global AI spending in 2019 as total market reaches $35.8B
Automated customer service agents, shopping advisers and product recommendation solutions are driving investments from the retail category.
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Acura, influencers dare March Madness fans to show off their skills on social
The brand will repost the best #SuperHandling Challenge videos to Instagram Stories, where ESPN's Jay Williams will provide commentary.
