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Illustration: Madeline McMahon for Industry Dive
TrackerSuper Bowl LIX: Tracking every ad
Anheuser-Busch InBev brand Stella Artois will return to the big game for the first time since 2019.
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Courtesy of Kleenex
Kleenex’s breakup calculator relieves heartbreak with Amazon ‘ex-tras’
The “KleenEX” activation asks consumers to detail their split for product suggestions and Amazon input like movie recommendations.
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Courtesy of Levi's
Deep DiveNostalgia-washing: How brands can look back without getting hung up to dry
As marketers continue to look for inspiration in campaigns and culture of the past, the savviest will focus on brand truths to make meaningful connections.
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ArLawKa AungTun via Getty Images
How indie agencies could benefit as Omnicom’s mega-deal for IPG shakes up adland
Analysts agree that independents, which have already started picking up more business, will receive a boon, while overall dealmaking may spike.
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Courtesy of Grocery TV
Hy-Vee links with Grocery TV to bolster in-store retail media network
The grocery chain added more than 10,000 in-store screens to make it easier for brands to reach its customers through digital advertising.
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Photo Illustration by Drew Angerer via Getty Images
TikTok Shop sales surpass $100M on Black Friday
The platform reported that sales tripled compared to last year, even as its future in the U.S. is uncertain.
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Courtesy of Netflix
Netflix partners with Mastercard as streamer’s experiential ambitions ramp up
Mastercard is the payments partner on Netflix House mall experiences, the “Stranger Things” Broadway prequel and more to tap into growing fandoms.
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Courtesy of Roku
Roku will cover the cost to turn branded social content into CTV ads
The platform, which is teaming with Spaceback to help brands make ads, predicts 20,000 new marketers will enter the streaming TV ad market in 2025.
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Courtesy of Smashburger
Smashburger’s CMO on righting the brand’s course with a new visual identity
A new app launch followed a recent rebrand as part of new chief marketer Thomas Prather’s work to get the chain’s digital ecosystem moving.
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Shannon Finney via Getty Images
BetMGM hires CMO to accelerate momentum in growing betting industry
Casey Hurbis previously served as chief marketer at Rocket Mortgage, where he oversaw two consecutive Super Bowl ad successes.
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Courtesy of Omnicom
Omnicom acquires IPG to create advertising agency behemoth
The deal, with an estimated value over $13 billion, has industry-rattling implications — but may not address client demands for simplicity.
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Courtesy of Lavazza
ColumnCampaign Trail: Lavazza’s coffee-serving robot dreams of la dolce vita
To establish itself as a global brand with Italian DNA, Lavazza enlisted a cute robot — and former “Office” mates Steve Carell and John Krasinski.
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Photo Illustration by Drew Angerer via Getty Images
Column
Sociable: Court rejects TikTok’s effort to negate US sell-off bill
The end of TikTok in the U.S. could be as soon as Jan. 19, 2025.
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Courtesy of Gap
Deep Dive7 top campaigns from 2024 and the tactics that drove success
These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less.
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Olivier Anrigo via Getty Images
IPG acquires commerce marketing company Intelligence Node
The holding company will leverage Intelligence Node’s artificial intelligence know-how to provide clients with real-time product and market insights.
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Courtesy of Stellantis
Dodge rips into ‘soulless’ EVs to introduce all-electric Charger Daytona
“Save the Planet” flips the script on ads about protecting the Earth, arguing what Dodge is really protecting people from is “lame” rivals.
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Bryan Thomas via Getty Images
J. Crew taps Skims marketer as CMO to boost cultural relevance
Julia Collier helped turn Kim Kardashian’s Skims into a trendy name with moves like striking its first major sports sponsorship last year.
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SeventyFour/Shutterstock.com
Mediaocean deepens ties to IPG, Omnicom and WPP as ad-tech ambitions grow
A new partner program that allows agencies to integrate Mediaocean’s solutions follows the firm’s acquisition of Innovid last month.
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Courtesy of Powerade
Why Powerade is letting athletes pause partnerships to prioritize mental health
Part of the Coca-Cola brand’s “Pause is Power” platform, The Athletes Code program was created by WPP Open X and led by Ogilvy.
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Courtesy of E.l.f. Cosmetics
E.l.f. brings shopping to the speakeasy with Virtual Luxe Lounge
The beauty brand’s 3D online experience allows members of its loyalty program to shop holiday product drops and access exclusive coupons.
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Retrieved from Cameo on December 04, 2024
Cameo welcomes over 31,000 self-enrolled creators with CameoX
The fan connection app is appealing to the masses with a new onboarding policy that has resulted in over 155,000 Cameos over the last 18 months.
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Scott Olson via Getty Images
Foot Locker’s loyalty revamp shows early signs of success
The footwear company’s overhauled loyalty program and mobile app contributed to more digital purchases even as overall sales declined.
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Courtesy of Kellanova
Cheez-It adds absurd ‘fantaseez’ to college bowl game playbook
Fans of the Kellanova brand can detail their college football fantasies online for the chance to win an on-field wedding or a shot at broadcasting live.
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Retrieved from Zevia on December 04, 2024
Zevia ribs Coke’s AI holiday ads in bigger push for brand awareness
The better-for-you brand’s new commercial, part of a more aggressive ad-spending strategy, shows uncanny AI images nodding to Coke iconography.
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Courtesy of PepsiCo
Pepsi promotes new gingerbread flavor with baking show starring Shaq
The brand’s frequent ambassador shows off his culinary skills to boost a flavor innovation available via TikTok Shop.
