The Latest
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Let the games begin: Tracking every ad for Super Bowl 2019
Natural Light replays its college debt payout ad with a new partner, while Olay and Planters ready their debut spots.
Creative -
Burger King customers can trade McDonald's MacCoins for Big King XL sandwich
In another attempt at "flame-grilling the competition," Burger King plays into the confusion that its rival's 2018 MacCoin campaign caused consumers.
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Taco Bell's 'leaked memo' reveals return of Nacho Fries, free giveaway
Starting "Fryday," select "fryologists" in 10 cities will surprise fans by giving out the popular but limited menu item before its official return.
Creative -
Deep Dive7 trends set to shape marketing in 2019
The next 12 months will see major pieces fall into place, with heavier investments in data and e-commerce and marketers turning to in-house teams for purposeful creative that packs a punch.
Marketing Tech -
PepsiCo zeroes in on music theme with star-studded Bubly, Doritos Super Bowl teases
Michael Bublé gets confused by the fledgling sparkling water brand, while Chance the Rapper and the Backstreet Boys help to intro a new chip variety.
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McCafé at Home, TGI Fridays offer radically different solutions to New Year's resolutions
One brand promotes a positive, more relaxing way to achieve goals rather than ditching them, while another says "TGIF*IT."
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ColumnComic Dive: Symbol-only Brands? Priceless
Mastercard dropped the name from its logo, but can it join the ranks of iconic symbol-only brands?
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Pringles returns to Super Bowl with smart speaker spot, on-demand delivery
Fans from the final two teams' cities will be able to tweet for a chance to win a free "Flavor Stack" delivery via the platform Fooji.
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Marriott streamlines loyalty programs after data breach
The consolidated program and global media campaign follows a major cyberattack that led to more than 380 million customer records being stolen.
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OpinionWhat brands can learn from Netflix's 'Bandersnatch'
Interactive storytelling gives viewers more control over content and lets marketers glean valuable insights into their preferences, writes Playbuzz's Shachar Orren.
Marketing Tech -
P&G tweaks media model as in-housing shift continues apace
Dentsu's Carat and an internal team reportedly won big after a recent round of internal bids for large parts of the company's media business.
Executive News -
Survey: Two-thirds of consumers want brands to keep politics out of Super Bowl
Respondents said they would be more responsive to purposeful ads that focus on issues like disaster relief and helping veterans.
Analytics -
Planters' Super Bowl debut will star Mr. Peanut and an unnamed celebrity
The news comes as the Kraft Heinz snack works to beef up its marketing, with some positive early results.
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Kraft opens pop-up to give free food to government workers during shutdown
The store, which will be open for five days, will offer company products such as macaroni and cheese, salad dressing, mayonnaise and BBQ sauce.
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Natural Light and Cash App kick off Super Bowl contest to offset student debt
Fans can enter by sharing their game-viewing party plans on Twitter, Instagram or Facebook with special hashtags.
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Comedian Cheri Oteri dishes out one-liners in Fiber One campaign
The tongue-in-cheek campaign riffs about fiber's most well-known effect in a series of six- and 15-second spots.
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Hershey, Tyson, Meredith join new initiative to elevate ad measurement standards
Truth in Measurement aims to improve the lack of transparency when advertising with publishers that are afraid of compromising readers' privacy.
Marketing Tech -
Unhealthy food brands spend more on TV ads targeting black, Hispanic youth, study finds
Black teens saw more than twice as many ads for unhealthy items compared to white teens in 2017.
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Olay's first Super Bowl spot promotes Skin Advisor tech
The brand wants to connect with the large percentage of NFL fans who are women and who research suggests are more focused on ads.
Marketing Tech -
NBC plans ad-supported streaming service for 2020
The streaming service will include 1,500 hours of NBC TV shows, hundreds of hours of Universal movies, on-demand programming and live news and sports.
Marketing Tech -
Nestle, Tesco drive sales with Dunnhumby's new multichannel media tool
Dunnhumby Media uses retailer data to engage customers with personalized messages across in-store, mobile, online and out-of-home.
Marketing Tech -
Columbia Sportswear, other brands chime in on government shutdown in new messaging
The outdoor apparel and gear brand as well as competitors REI and The North Face are taking a stance on the impact of the shutdown on national parks.
Creative -
How Avocados from Mexico reaches 'Nuevas Latinas' with bilingual optimization
An interactive digital ad strategy was designed to let bilingual consumers engage with the content in the language of their choosing.
Marketing Tech -
CBS Sports plans 30 hours of livestreamed content for Super Bowl week
Daily shows, on-site reports, pregame coverage and post-game analysis highlight how TV networks are investing more in digital to reach fans on their preferred platforms.
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Disney, Netflix, Google first to advertise on digital ribbon screens in London Underground
The full-motion format allows an ad to flow across the length of the OOH screen.
Creative