The Latest
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Reuters: Walmart's 1st event pitching ad business draws P&G, Unilever and Coke
Consultants believe an event debuting next week called 5260 is intended to win over more of the ad budgets currently flowing toward Google.
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Study: Advertising spend lost to fraud grows by 21%
Adoption of anti-fraud solutions lags in some areas while scammers are getting more sophisticated, leading to larger losses to advertisers.
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Coke resurrects notorious New Coke flop for Netflix's 'Stranger Things'
The reformulated beverage introduced in 1985 and shelved a mere 79 days later will appear in the hit series and be sold in limited quantities.
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Pepsi kicks off summer with Instagram AR filters, 6-story inflatable flamingo
The breadth of the effort shows how savvy marketers can leverage Instagram's popularity and visual focus to integrate experiences across several channels.
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Deep DiveIs DNA analysis the future of personalized marketing or a false positive?
Recent setbacks point to the need to proceed cautiously in an untested marketplace, but the potential marketing boost could outweigh the negatives for brands and consumers.
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Busch offers to marry a lucky couple and pay the bill
A new social media contest from the AB InBev brand features a tie-in with wedding-friendly Pinterest.
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AB InBev quietly builds in-house creative agency
In less than a year, Draftline has grown to include 50 employees working across 42 brands on packaging, digital video, out-of-home and other projects.
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Macy's summer campaign heads outside with Pinterest Pincodes
Visitors to gathering places like the Santa Monica Pier will be able to use their phones to scan a Pincode and shop fashions curated for that location.
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Should grocers open pop-up shops?
While the concept may be trendy, experts say the temporary outlets could also help to boost private label sales and gauge interest in new markets.
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DoorDash emulates restaurant pop-up trend in new integrated campaign
The multichannel effort launching today showcases national merchant partners like The Cheesecake Factory, Wendy's and Chipotle.
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Taco Bell is opening a hotel in brand's biggest lifestyle play yet
The "tacoasis" in Palm Springs, California, will include a pool, on-site salon and gift shop offering exclusive merchandise.
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Report: PepsiCo recruits for new in-house team merging data, media planning
With a focus on data, media insights and activation, the team will be tasked with shaping the company's digital and ad tech strategies.
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KFC's Spotify playlist curates hip-hop songs that mention the brand
Underscoring the brand's role in pop culture, the playlist is being promoted via street-based marketing in Paris.
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ColumnCampaign Trail: Coca-Cola brings new meaning to audio marketing with refreshing print ads
A series of static photos captures uniquely audio moments — the crack of a soda can or the fizzing of bubbles — by leveraging the brand's 126-year legacy.
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Sears' new logo panned by customers
Media and social media users pilloried the rebranding campaign for its similarity to that of vacation rental platform Airbnb.
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Bloomberg: Amazon nears acquisition of key Sizmek ad tech as rivalry with Google grows
A deal for the firm's ad-serving technology, which competes with the Google Marketing Platform, could be announced as early as this week.
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ColumnComic Dive: Home Shopping Networks
As shoppable features proliferate on social media apps, connected devices and TV, marketers have more ways — and places — to sell to consumers than ever.
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Google's new ad formats leverage machine learning to sharpen privacy focus
At an annual marketing event on Tuesday, Google pointed to a strategy for retaining user trust while still attracting ad dollars.
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Trader Joe's debuts YouTube channel
The videos give shoppers a behind-the-scenes look at the cult favorite's recipe ideas and "how it's made" episodes.
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Reese goes all-in on ASMR with feature-length film starring 5 creators
The brand's Canadian arm uncovered trendlines that show interest in ASMR YouTube videos grew almost ten-fold locally over the past five years.
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Study: 1 in 100 ad impressions come from malicious source
More than 60% of in-banner video ads and security issues came from just three SSPs.
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Miller Lite sponsors Dallas Cowboys-affiliated esports organization
The partnership includes influencer-backed original content, in-person events and co-branded merchandise.
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Waze zooms in on local pain points with first TV ads for Carpool
Two TV spots debuted this week in Washington, D.C., as part of a commuter-focused effort that kicked off in April with bus wraps, highway billboards and ads in Metro stations.
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Deep DiveTurf war: Can digital heavyweights fend off linear TV's online land grab?
Companies like YouTube and Hulu took up arms against TV at a recent event for advertisers while simultaneously adopting more tactics popularized by traditional broadcast media.
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Wingstop lets fans 'video bomb' its TV ad
Event attendees were filmed using a custom video app and transposed into 15-second ads, which appeared on a Times Square billboard and social media.
