The Latest
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ColumnCampaign Trail: Why Brita used Photoshop to trash idyllic locations
Part of what powered the #NoFilterNoFuture campaign on Instagram were compelling influencer narratives and a dash of deception.
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Deep DiveCan brands avoid backlash as sustainability scrutiny piles up?
Big businesses are some of the world's largest producers of waste, and they're under mounting pressure to craft strategies to address the issue. Experts advise that actions speak louder than words.
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Rice Krispies designs Love Notes packaging to comfort kids with autism
Other snack brands have turned to packaging innovation and cause-led initiatives to stand out in the crowded back-to-school season.
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Foot Locker salutes Nike with ads honoring the swoosh, exclusive gear
The duo's latest collaboration taps sports and music stars to capture sneakerhead sales and highlight the history of Nike's iconic logo.
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Study: Consumer brands waste $50B of digital, trade marketing spend
Of the $60 billion put toward digital last year, more than half showed either negative ROI or the returns weren't measured at all.
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Ad Age: Walmart's digital ad in-housing hits technical snags
Amid the retailer's transition from working with WPP's Triad, some executives are airing frustrations around inventory and a tiered advertiser system.
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Accenture Interactive buys design shop Insitum to firm up Latin American presence
The consultancy will leverage the Mexico-based agency, which brings more than 200 employees, to support its existing Fjord unit.
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ColumnComic Dive: The Brands Have Landed
Bud Light and Arby's are storming Area 51, but will any of the millions interested in the Facebook event actually show up?
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Papa John's names Camp + King as creative AOR, dropping EGM after 1 year
The Havas Worldwide shop will have a lot on its plate, as the chain recently announced plans to invest $80 million in marketing and franchisee relief.
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Truly Hard Seltzer swipes at beer, wine and spirits in new ads starring Keegan-Michael Key
The brand's first campaign under Boston Beer Company's new CMO features spots helmed by Hollywood director Doug Liman.
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OpinionNevada's new privacy law is just the beginning
Not many marketers could easily define the difference between something like the GDPR, the CCPA or other proposed state-level privacy laws. That needs to change, writes Adara's Angela Sultana.
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WeQ teams with TikTok to boost influencer campaigns
The partnership aims to provide brands and app developers with access to native ad campaigns that include creators on the social video platform.
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J.C. Penney sued by Zumba over marketing campaign
The fitness company took issue with the retailer's use of the slogan "From A to Zumba" to sell apparel.
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Lay's puts potato's fate in hands of Twitter followers
Shares of #SaveSpud or #SizzleSpud hashtags will determine if a new root vegetable character is spared or turned into chips.
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NBA tips off interactive basketball attraction at Disney World
Immersive games let visitors practice dunks and test their skills to see how they measure up to professionals before a mock draft.
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Report: Google to end longtime ban on fantasy sports ads
Beginning in some states this month, the change lets brands like DraftKings and FanDuel buy media placements through Google Ads and DV360.
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JetBlue riffs on Wright brothers in ads encouraging travelers to avoid the 'bare minimum'
Fictional "The Alright Brothers" play a lead role in the MullenLowe-created campaign, which swipes at airline rivals' stripped down services.
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Promise of personalization has little impact on consumer willingness to share data, study reveals
Consumers are less likely to provide information this year than they were in 2018, including details as general as email addresses.
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Amazon quadruples digital ad spending to overtake Netflix, study finds
The e-commerce giant also spent more on TV ads to promote Prime Video, while Netflix and Hulu cut back in the first half of 2019.
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Werther's Original taps 'Price is Right,' 'Wheel of Fortune' in nostalgia-focused ads
An effort emphasizing positive childhood moments includes rich media ads on publishers PopSugar, People and Parents.
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'Norsemen' producer swayed Netflix's algorithm with targeted Facebook campaign
The campaign, which cost just $18,500 in the U.S., reached 5.5 million Facebook users and generated 2 million video views.
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Keystone Light offers to pay a year's worth of rent for 13 cash-strapped consumers
A contest targeting 21- to 24-year-olds with limited disposable income includes packaging featuring Snapcodes.
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Honda doubles down on esports with League of Legends Championship sponsorship
Along with its prior sponsorship of Team Liquid, Honda becomes the first North American automaker to sponsor both an esports team and league.
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Busch parodies vintage coffee ads for return of 'Latte' brew
While the limited-edition cans contain beer, a spot satirizes coffee commercials from the '80s and '90s.
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ANA: Marketers underspend on multicultural media
Investing in relevant multicultural media is key for brands to boost market share, as these groups are the fastest-growing demographics.
