The Latest
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Deep DiveNo ads, no problem: How marketers are collaborating with streaming platforms
Brands are rushing to capitalize on ad-free streaming hits that draw young audiences, but experts warn that hopping on the bandwagon may not be the best strategy.
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Jim Beam tackles heat wave with 'Refreshionals' campaign promoting highball cocktail
In select cities where the weather is hot, residents can tweet at the brand with relevant emoji, like a thermometer, for the chance to win a highball kit.
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Oscar Mayer's Wienermobile is for rent on Airbnb
The Kraft Heinz brand will turn the iconic hot dog-themed vehicle into a campsite to coincide with Lollapalooza.
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ANA: In-house agencies struggle with energizing creatives, attracting top talent
After chronicling the rapid shift toward in-housing, the ANA now highlights key challenges in order to lay the foundation for best practices.
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Lay's selfie-focused 'Smiles' campaign returns, building on success of 1st run
The Frito-Lay brand claims the first crack at the concept resulted in 700 selfies posted per day with its products.
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Martech M&A deal value doubles to $7.2B amid 'scramble' for data, study says
Consulting firm R3 said 40% of the biggest acquisitions in the past six months were for marketing technology companies.
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Taco Bell, T-Mobile to open co-branded pop-up stores offering free food, merch
Concept stores will feature live DJs and give away exclusive gear and menu items, like a white cherry-flavored T-MoBell Freeze.
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OpinionDon't max out on your core: The value of secondary audience segments
Focusing solely on your core audience can lead to missed opportunities for your business — or worse, writes Novarize CEO Alon Tvina.
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Fox boosts tune-in for 'Masked Singer' by 15% with real-time mobile, CTV ads
Video ads for the singing competition series saw a click-through rate of 1.3% among 1.4 million unique views.
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Busch hides 'Pop Up Schop' somewhere in a national forest
Fans who decipher clues on Twitter and find the secret location could win a lifetime supply of beer.
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Dentsu's Merkle buys data firm Ugam to scale advanced analytics
The deal is one of the performance marketing agency's largest acquisitions and its fifth in 12 months.
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P&G amplifies call for equal pay, makes financial pledge following World Cup victory
The marketer's Secret brand, a sponsor of the U.S. women's team, ran a full-page ad in The New York Times and said it will donate a symbolic $529,000 to the cause.
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YouTube, Netflix surge in ranking of most valuable media brands
Digital platforms snagged five of the top 25 spots as traditional media companies grew more slowly or even lost value.
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Marvel and Axe partner on web comic series 'The Fresh-Men'
The effort, which includes a mixtape and a presence at Comic-Con, is a way for the grooming brand to get in front of its target audience as ad-free media options proliferate.
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Deep DiveThe year of 'woke-washing': How tone-deaf activism risks eroding brands
Experts warn an uptick in socially and politically aware advertising can read more as chasing headlines than meeting real consumer demands, and it could degrade trust in the industry.
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Turner pilots in-game ad verification for console platforms
Turner's ELeague will promote ad inventory in games like "Grand Theft Auto" or "Madden" for which marketers can track viewability metrics.
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IAB: 48% of consumers shop disruptor brands
DTC fans are twice as likely as those who shop at traditional brands to see direct brands as part of their self-expression, the study found.
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ColumnComic Dive: Justice? Do It
Despite online outrage, Nike continues to take cues from Colin Kaepernick — a risk that hasn't impacted sales.
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Burger King Sweden dares customers to order its plant-based menu items
The burger chain's "50/50 menu" gives diners a random chance of receiving regular meat patties or plant-based alternatives.
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Starbucks and Amazon partner on sports documentary about soccer
A new deal further cements the coffee chain's storytelling ambitions, which has included other productions like "Hingakawa" and "To Be Human."
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Deep Dive9 buzzworthy campaigns that set brands apart in 2019's first half
From a shirtless Colonel Sanders to Ikea's take on the Kama Sutra, the most creative efforts blended standout messaging, digital savvy or a combination of the two to break through the noise.
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Product views in 'Stranger Things' valued at $15M, study says
While Netflix insists the placements weren't paid, the findings could still erase any doubts about the value of integrations with popular streaming shows.
UPDATED: July 11, 2019 at 1 p.m. -
British Airways, Marriott International set the stage for GDPR fines outside tech industry
"GDPR is designed to protect consumers and their data," said Tim Erlin, VP of product management and strategy at Tripwire. "The type of company holding that data is irrelevant."
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WPP enters deal to sell 60% of Kantar to Bain Capital for $3.1B
The deal values Kantar at $4 billion and marks WPP's biggest effort to cut ancillary businesses.
UPDATED: July 12, 2019 at 9:49 a.m. -
NBA nets Twitch marketer Kate Jhaveri as new CMO
Jhaveri, a digital veteran who's held posts at Facebook and Twitter, will oversee initiatives ranging from data to esports strategy.
