The Latest
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Courtesy of TikTok
Deep DiveTikTok's marketing spreads a feel-good message. Could it make a difference for the app's future?
Amid the Trump administration's continued aggression, the platform is making a case for saving its business without directly addressing its political woes.
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Forrester: CMOs will need to reinvent roles as pandemic's impact endures
Economic challenges going into 2021 will expose the deficiencies of some marketing technologies, systems and processes that were able to survive under stronger growth.
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Courtesy of Hormel
Hormel Black Label doles out pandemic fashion with bacon-scented masks
Breathable Bacon face coverings link an olfactory experience to the thought of Hormel as consumers go about their daily lives.
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Courtesy of Don Julio
Don Julio honors founder, bartenders in largest campaign to date
The Diageo liquor brand is among other companies donating to charities supporting workers and others upended by the COVID-19 pandemic.
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Courtesy of Temptations
Mars' Temptations brand releases Halloween horror film for felines
The movie features sounds the brand says will captivate cats while entertaining their owners.
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Permission granted by Diet Coke
Diet Coke lets people reward unsung pandemic heroes with a year of free soda
A sweepstakes saluting everyday bosses, such as moms and teachers, comes as Coke sunsets Tab and makes other big tweaks to its beverage portfolio.
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Courtesy of Budweiser
Budweiser duets with Halsey on documentary spot, poetry and merch
The partnership around themes of inspiration and ambition comes as people have tired of pandemic-centric ads and are seeking positive and entertaining content.
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Retrieved from YouTube on October 16, 2020
Nielsen adds ratings for YouTube CTV ads as digital viewing surges
The move can help Nielsen bring together viewer data that may be siloed across platforms, so advertisers can better measure campaign effectiveness.
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CMOs must decipher pandemic-related consumer behavior changes, Dentsu survey finds
While more than half of chief marketers have been affected by the health crisis, there are stark differences between how prepared and unprepared executives are handling the challenges.
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Rite Aid joins ranks of retailers with digital media platforms for ads
The retailer joins competitors such as Walmart, Target and CVS in helping brands reach its consumers.
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Bud Light Seltzer
Bud Light dials up seltzer sampling with at-home trials
After a small summer pilot drove nearly 14,000 social engagements and a 174% lift in purchase intent, the AB InBev brand is planning a national run around Thanksgiving.
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Courtesy of Walmart corporate blog
Walmart again turns to parking lots for family-friendly experiences
The retail giant offered virtual camps and drive-in movies this summer, and is now hosting Halloween and college football events.
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Retrieved from The Kraft Heinz Company on October 06, 2020
Kraft pulls provocative 'send noods' ads after drawing ire online
While some backlash came from average moms concerned around sexual content appearing near children, QAnon conspiracy theorists also quickly latched onto the outcry.
UPDATED: Oct. 14, 2020 at 10 a.m. -
Courtesy of Devour
Devour's 'Cheat Day' YouTube series digs into pro athletes' downtime fun
After previously provocative efforts, the Kraft Heinz brand seeks to reach young consumers without risking the backlash recently faced by its parent company.
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Courtesy of SheaMoisture
SheaMoisture showcases Black female artists in purpose-driven spot
Amid the global movement for racial and gender equality, the Unilever brand pledges proceeds from every product sold to invest in businesses owned by Black women.
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The image by Lorie Shaull is licensed under CC BY-SA 2.0
Is the ad world's push for racial justice a moment or a movement?
Four months after George Floyd's death, the ongoing need for brands and agencies to ensure diversity in their organizations and campaigns was addressed by several panels during Advertising Week.
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Permission granted by Ferrero
Deep DivePandemic forces Halloween candy makers to get creative to protect $5B in sales
Mars Wrigley, Hershey and Ferrero, which prepare years in advance for the holiday, have quickly altered their strategies on packaging, selling and marketing their sweets.
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Retrieved from Disney+ on June 15, 2020
Disney enshrines streaming as 'primary focus' amid broad media reorganization
A recent move to debut Pixar's upcoming "Soul" on Disney+ is indicative of the entertainment giant's strategy — and a grim portent for theater owners.
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Courtesy of Hilton
Despite pandemic, Hilton launches new global campaign with a toast to travel
Americans are itching to get back to leisure travel and creating new memories, per the chain's research, but it remains unclear how ready they really are.
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Courtesy of NowThis
P&G, Bank of America sponsor first virtual event by NowThis
The mobile news brand is betting on enduring interest in virtual events, with its first offering focused on women's equality and hosted by Seth Meyers and Netflix CMO Bozoma St. John.
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Courtesy of Honda
Honda leans into 'rewilding' trend with John Cena as its voice
Amid increased interest in the outdoors during the pandemic, the carmaker taps a talent known for "toughness and strength" to demonstrate its ruggedness.
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Courtesy of Trolli
Trolli debuts video game to win over young consumers
Hidden on a secret website, the Ferrara brand's "Deliciously Dark Escape" can be accessed by scanning QR codes on special packages of the gummy candy.
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Courtesy of PepsiCo
PepsiCo speeds up shift toward streaming, digital as holidays loom
With the pandemic putting localization and personalization in the spotlight, the marketer sees digital as better-suited to deliver the goods than traditional media, executives said at Advertising Week.
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Courtesy of Dickies
ColumnCampaign Trail: Dickies spotlights DIY spirit and its power to inspire during pandemic
A digital content effort highlights 10 artisans from around the globe and centers on championing the dignity of work during a tough year.
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TikTok debuted a new commercial that centers on a viral post. The image was retrieved from its video on Oct. 9, 2020.
TikTok flaunts its good vibes in TV ad centered on viral 'Dreams' video
Debuting as the Justice Department appeals an injunction against a ban on new downloads of the app, the effort could reassure brands and users.
