The Latest
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Courtesy of Volkswagen
How brands are fumbling sustainability — and how they can get it right
Some brands lean too heavily on marketing to drive sustainability, while newer green brands can have more fun with messaging because of their more holistic approach.
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Opinion
What advertisers stepping into the gaming arena should know
The sub-segments within the gaming audience and the opportunities to reach them will continue to evolve, writes Merkle's Kimberly Dutcher.
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Permission granted by PepsiCo
How PepsiCo leverages startup expertise to keep pace with digital tech trends
Recent partnerships through the PepsiCo Labs venture focus on virtual experiences and new methods of product integration, speaking to a need to think beyond traditional ads.
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Courtesy of Avocados From Mexico
Avocados From Mexico dishes up personalized recipes for Cinco de Mayo
The multichannel campaign includes an in-store partnership with Bud Light and the Guac Style Analyzer, a personality test to match people to recipes.
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Courtesy of KFC Canada
KFC's US marketing chief, who helped modernize brand with off-the-wall creative, departs
The news marks the second CMO exit from a Yum Brands chain after George Felix left Pizza Hut for Tinder earlier this month.
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Retrieved from Snapchat on April 14, 2021
5G promises to unlock wider adoption of AR in marketing
Sixty-one percent of 5G mobile users said augmented reality ads grab their attention more than traditional formats, Ericsson Emodo found in a survey.
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Brands could lose fickle Gen Zers over poor digital experiences
Eighty percent of younger consumers said they're more willing to try new brands online since the pandemic began, a survey by Sitecore found.
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Retrieved from Triller/App Store on December 16, 2020
Triller parent makes 2 acquisitions, names new CEO as content ambitions grow
Buying live sports and entertainment platform FITE TV follows several successful boxing matches on the Triller app.
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Courtesy of Silk
Silk urges people to overcome climate worries on Earth Day
With 67% of U.S. consumers anxious about climate change, the Danone-owned brand of plant-based foods will offer virtual discussions with a counselor.
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Courtesy of Dollar Tree
Dollar Tree sets up retail media network amid boom for discount category
Chesapeake Media Group is supported by new technology partnerships with Swiftly Systems and Aki Technologies.
UPDATED: April 16, 2021 at 10:44 a.m. -
Courtesy of PepsiCo
PepsiCo's Lifewtr pushes for diversity in the arts with Issa Rae team-up
Along with a chance of mentorship from the "Insecure" boss, Life Unseen features a 20-person collective that will get their art featured on water bottles.
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Courtesy of Verizon
Verizon Media debuts ad-targeting solution without identifiers
The company's Next-Gen Solutions relies on contextual and real-time info to serve ads, even in the absence of third-party cookies or device IDs.
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Gartner: 63% of marketers struggle with personalization tech
Only 17% of marketers are using artificial intelligence and machine learning, even as 84% say the tech helps the ability to deliver personalized experiences.
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Courtesy of West Elm
West Elm launches influencer ambassador program
The retailer is tapping into a network of content creators and industry leaders to highlight products and drive sales.
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Courtesy of Roku
Deep DiveWhat AVOD's growth means for marketers in search of evolving consumers
As viewer interest in ad-supported video on demand accelerates, marketers are trying to determine how to navigate the channel and avoid new walled gardens.
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Courtesy of PepsiCo
Pepsi unveils branded reality dating show to tout new mango flavor
"Match Me If You Can" sets up reality TV stars from different shows and will be teased on MTV before heading to the network's YouTube channel and Pluto TV.
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Bed Bath & Beyond released a video as part of its "Home, Happier" campaign that features real families. The image was retrieved from its video on April 12, 2021.
Bed Bath & Beyond keys into homes' evolving role with new positioning
"Home, Happier" lays the groundwork for a three-year transformation that aims to solidify the retailer's authority in the $180 billion home goods category.
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Courtesy of P&G
P&G inks multiyear MLS sponsorship in quest to court multicultural consumers
As part of the deal, the CPG giant will work with local communities to open up youth access to soccer at the collegiate level and beyond.
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Courtesy of Hornitos
Hornitos boosts underrepresented voices with short film program
The tequila brand teamed with the Black List to fund and mentor emerging filmmakers in an effort to enable diverse creatives.
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Cardlytics to buy data startup Bridg in $350M deal
The planned deal comes several weeks after the bank-focused ad platform acquired cash-back offers platform Dosh for $275 million.
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Courtesy of IHOP
IHOP serves sizzling bacon sounds on Clubhouse in new menu item's rollout
As other social media channels grow crowded with advertising, the audio-only app offers a way to stand out and experiment with different kinds of creative.
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Courtesy of Carmax
CarMax touts 24-hour test drives with Dunkin' detour
As part of its "Doin' Donuts" push, the used-car dealer tapped Busy Philipps to offer activity ideas during daylong test drives, including a stop at Dunkin'.
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GumGum secures $75M funding round as interest in contextual targeting heats up
Investment from Goldman Sachs will go toward an "aggressive" M&A strategy as the ad-tech company capitalizes on demand for cookie alternatives.
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Retrieved from Pacifico on April 12, 2021
Pacifico targets Gen Z with digital-first campaign amid nationwide expansion
The beer brand's sales last year rose 12% to hit a record 12.3 million cases, making it the ninth-most popular imported beer.
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Fotolia
OpinionAre in-house ad agencies choking the talent pipeline?
The advertising industry is experiencing a talent crisis of immense proportions that's likely to continue unless changes are made now, writes WorkReduce CEO Brian Dolan.
