The Latest
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Burger King flips Whoppers upside down for 'Stranger Things' tie-in
In advance of the hit Netflix series' third season, Burger King is partnering with Coca-Cola and DoorDash for giveaways and exclusive content.
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Forrester: Whole Foods' customer experience gets boost from Amazon
Customers are having better experiences now that the natural foods chain has been integrated with Amazon's leading digital offerings.
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Michelob Ultra turns Father's Day tributes on Instagram into real cards
The cards will include a Drizly code that can be used to order the beer for delivery.
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Pandora debuts in-house audio consultancy as marketers tune up sound strategies
Ashley HomeStore is among the first clients working with Studio Resonate, which focuses on the development of sonic logos, creative, media and more.
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SponsoredAlways open: Create on-brand, on-time content for today's demanding consumers
Meeting consumer expectations – the secret to on-time, on-brand content creation.
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What marketers need to know from Mary Meeker's 2019 Internet Trends report
The closely watched annual presentation shows how growth is slowing or getting harder — and more costly — to attain in key digital areas, and why "Fortnite" could signal a new era of social networks.
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Unilever helps bankroll influencer marketing platform CreatorIQ
The contribution to Series B funding for the firm comes one year after Unilever pledged to fight influencer fraud and amid a growing push to only work with trusted digital partners.
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Kind campaign bites into Clif Bar over nutritional claims
The snack brand's latest 30-second TV spot dramatizes how much sugar is in its competitor's products.
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OpinionChallenging the definition of brand safety
While the industry settles on what brand safety means, companies are finding fresh ways to define the idea based on their individual values, writes Sovrn's Jeff Meglio.
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Birchbox campaign positions brand for inclusive self-care push
With company research supporting the need for consumers to take time for themselves, the brand launched a cross-channel campaign called "You" that includes TV.
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Miller Lite's new Bluetooth-enabled can doubles as a game controller
For its latest gaming push, the MillerCoors flagship teamed with comedian Eric Andre and unveiled plans to launch a Twitch channel.
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KFC's exclusive Mtn Dew flavor aspires to cult success of Baja Blast
The fried chicken purveyor takes a page from Taco Bell's playbook with the debut of the peach and honey-tinged Sweet Lightning.
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Study: Many see Pride-themed marketing as a ploy
Findings include that 24% are more likely to purchase if a company is LGBTQ-friendly, 18% are less likely and 44% say it doesn't matter.
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Can Monster, a dot-com brand built on Super Bowl ads, find its footing again with targeted TV?
The job hunting board is working with Simulmedia on a data-driven playbook that looks to win back market share with the younger users it has lost.
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Study: Hershey's leads the pack for most effective TV advertising among CPGs
Most of the top ads across the sector feature themes of sharing versus solo consumption, reflecting how brands are adjusting to changing consumer demands.
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Corona lets beer drinkers pay with plastic waste for World Oceans Day
Swapping trash for a new brew lets Corona connect with consumers who share eco-friendly values.
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ColumnCampaign Trail: How Bloomingdale's spun an Instagram-minded pop-up into a Pride tribute
The legacy retailer aims to encapsulate the meaning behind the monthlong celebration of the LGBTQ+ community — while spurring UGC.
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Hyatt offers last-minute Pride packages via experience-focused Find platform
The hotel chain is creating loyalty member exclusives to capitalize on this month's NYC Pride celebrations, which are expected to draw millions of attendees.
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DTC brands boost TV spending to $3.8B as they reach beyond social media
Direct-to-consumer marketers like Peloton and Purple increased TV media spending by 60% last year to drive sales in digital channels.
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Uber CMO Messina steps down amid restructuring
CEO Dara Khosrowshahi chose to combine the ride-hailing giant's marketing, communications and policy teams.
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Surprise bidder tops Amazon's offer for Sizmek assets in quest for independent ad server
Ycor, agency exec Maurice Lévy's personal holding group, said it made a higher bid because there's a need for an "independent, neutral and transparent" ad server.
UPDATED: June 11, 2019 at 3:06 p.m. -
Tony Hawk reconnects with Bagel Bites to engage 'Rad Dads'
The legendary skateboarder teamed with the snack brand for the first time since 2002 in a nostalgic push targeting millennial dads.
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Study: Average CMO tenure drops a month while minority chiefs lose ground
The number of female CMOs rose to 34 from 28 in 2017, but only nine marketing chiefs were minorities, down from 11 the previous year.
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Taco Bell unwraps fresh song, fake movie trailer for Nacho Fries' return
The chain's original songs and sheet music follow a flurry of recent campaigns around musical branding.
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Nike taps new digital chief
Ratnakar Lavu was previously at Kohl's and arrives as Nike is increasingly leveraging tech for both products and stores.
