The Latest

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  PubMatic brings generative AI to media buying platform

  The platform combines proprietary supply-side intelligence with artificial intelligence-powered buying tools to streamline the media buying process.

  Agencies

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  Sponsored by Dun & Bradstreet

  6 compelling use cases for high-quality B2B2C data

  Unlock the power of B2B2C data to reach whole people, not personas, across work and life.

  Data/Analytics

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  How Unrivaled built brand partnerships that are more than logo slaps

  Sponsors including Samsung Galaxy, Under Armour and Wayfair delivered real value during the first year of the women’s 3-on-3 basketball league.

  Brand Strategy

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  Linear ad spend grew in Q1 despite economic uncertainty: iSpot

  While linear ad impressions declined during the period, the increase in spend signals a sharper focus by marketers on quality placements and outcomes.

  Video

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  Mountain Dew touts new logo with tattoo sweepstakes, TikTok Shop exclusive

  The PepsiCo brand is celebrating its refreshed logo hitting store shelves this week with a social media giveaway and collaboration with Dickies. 

  Brand Strategy

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  Brand safety comes second amid macro uncertainty: Here’s what the numbers say

  Twenty-one percent of advertisers report no plans to align marketing with social issues this year, up five points from 2024, per Advertiser Perceptions.

  Brand Strategy

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  Meta touts complementary powers of video, AI in overture to brands

  At the NewFronts, executives said that generative AI tools are “are going to help mark a new era of creativity” that marketers will aid in shaping.

  Mobile

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  Snap unveils AI-powered advertiser solutions, Sponsored Snap updates

  At the NewFronts, CBO Aji Mohan touted how Snap has been able to grow its advertiser base through performance and reach-oriented products.

  Mobile

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  Inside Disney’s ad playbook as streaming becomes ‘core growth platform’

  Brands including Lysol, Amex and Poppi are taking advantage of advertising offerings from the media giant as it prepares for its upfront presentation.

  Brand Strategy

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  Q&A

  ‘For every AI, there’s an NFT’: Burger King’s ex-CMO shares lessons learned

  Pat O’Toole, now chief marketer at youth-enrichment company Unleashed Brands, explains how the CMO role continues to evolve.

  Brand Strategy

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  Sociable: Meta offers tips for advertisers based on latest engagement trends

  The Facebook and Instagram owner breaks down five key insights and how to apply them to advertising efforts.

  Mobile

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  TikTok reassures brands on future as advertising ambitions broaden

  Inventing a new model for social search and capitalizing on “out of phone” activations in areas like sports and music were in focus at the NewFronts.

  Mobile

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  How Sprite surpassed Pepsi by living and breathing pop culture

  The brand recently launched Sprite Squad, a text-and-scan activation that gives consumers access to digital experiences tied to cultural passions.

  Brand Strategy

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  Tubi pitches products, partnerships designed for specific ad verticals

  Fox’s AVOD service positioned itself as purpose-built for streaming advertising and announced an expanded partnership with Amazon around retail media.

  Video

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  Deep Dive

  5 years of media evolution provide few answers to brands’ chaotic 2025

  Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy investment decisions. 

  Brand Strategy

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  Little Spoon bridges the generation gap with Barney integration

  The subscription-based baby food brand is tapping into ‘90s nostalgia to appeal to new parents.

  Brand Strategy

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  Google adds retail media data to YouTube ads, beefing up pitch to brands

  Costco, Intuit, Regal Cinemas and United Airline’s Kinective Media support a Display & Video 360 program that aims to wed shopper and brand campaigns.

  Video

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  Brands’ appetite wanes for creative risk-taking, per Lions research

  Weak customer insights and a lag in the reaction time to cultural moments are key reasons why marketers struggle to be boldly creative.

  Creative

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  Why QVC is targeting Gen X with a TikTok livestream shopping event

  The event is part of the network’s efforts to meet the older generation where they already are, said Vice President of Brand Marketing Annette Dunleavy.

  Brand Strategy

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  Inside Universal Ads’ plan to reach the next 100K buyers of TV ads

  Launched in January, Comcast’s self-service platform powered by FreeWheel has grown its list of publisher and tech partners ahead of the upfronts.

  Video

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  Brawny brings back the Brawny Man for brand refresh

  A new campaign includes always-on social content, influencer partnerships and real-time engagement across TikTok, Instagram and Facebook.

  Brand Strategy

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  Del Real favors ‘Abuela Intelligence’ over AI in first brand campaign

  Instead of artificial intelligence, the brand of ready-to-eat meals taps grandmothers to dish out advice on topics including relationships.

  Creative

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  Circana hires Kroger retail media exec for newly created role

  Cara Pratt will oversee retail and media strategies as the company’s president of global retail and media beginning later this month.

  Agencies

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  Pantene turns Alix Earle’s viral TikTok post into collection, campaign

  The P&G brand tied up with a popular creator who raved about the effectiveness of an expired bottle of Pantene found in her family’s shower. 

  Brand Strategy

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  Amazon’s booming ad business faces dynamic challenge from tariffs

  While marketers tend to invest in performance marketing in a downturn, sellers on the company’s e-commerce marketplace may need to cut budgets.

  Video

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  Column

  Campaign Trail: Seattle’s Best Coffee makes days smoother with humor

  The Nestlé brand and agency Haymaker tapped Joel McHale and director Neal Brennan for its first national push in more than six years.

  Brand Strategy

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