The Latest

  • The exterior of a Dave & Buster's restaurant.
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    Brandon Bell / Staff via Getty Images
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    Dave & Buster’s shakes up agencies amid bid to rebuild brand relevance

    Gut and Mediaplus are joining the chain’s roster to develop more distinctive marketing and better connect national scale to local activities.

  • 2 pairs of hands holding a Christmas gift
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    Permission granted by TikTok for Business
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    Sponsored by TikTok

    How agencies can turn holiday intent into action

    Explore how holiday shoppers move from discovery to purchase on TikTok.

  • E.l.f. Cosmetics' cover art for its second original album, "Mirror Mix."
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    Courtesy of E.l.f. Cosmetics
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    E.l.f. jams to second music album under entertainment marketing arm

    “Mirror Mix” features seven rising artists and will be promoted through a partnership with lyrics platform Genius around its Open Mic content series.

  • An image of a red scooter with a DoorDash bag on it.
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    Permission granted by DoorDash
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    DoorDash doubles down on WPP, naming agency global media partner

    WPP continues to succeed in deepening relationships with existing clients following a similar win with Estée Lauder and scoring Wendy’s U.S. media.

  • Jeep
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    Courtesy of Jeep
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    How Jeep is charting a new course for its marketing

    Created by Highdive, “This Is Jeep Country” celebrates the brand’s American heritage, while multicultural extensions speak to a fragmented landscape.

  • Alana Haim for Brooklinen
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    Courtesy of Brooklinen
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    Column

    Campaign Trail: Brooklinen goes in-house for first celebrity-led effort

    Laura Jacobs, CMO at the DTC bedding brand, details a “Best. Sheets. Ever” campaign that taps cultural figures spanning comedy, music and sports.

  • Customers pass in the Drive Thru lane during breakfast hours at a McDonald’s restaurant on October 23, 2024 in Omaha, Nebraska.
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    Mario Tama via Getty Images
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    Inside McDonald’s new marketing model as it enters media network fray

    At its first investor day since 2023, the fast-food giant announced it is piloting a media network with the goal of building a $1 billion ad business.

  • Matthew Stafford, his wife, Kelly, and their four daughters star in Wayfair's new "Wayfair Delivers" campaign.
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    Courtesy of Wayfair
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    Wayfair ups investment in sports for values-focused brand platform

    The retailer is amplifying its latest effort by increasing advertising investment across the networks airing football games to five times its previous spend.

  • M&M's
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    Retrieved from M&M's on September 24, 2026
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    M&M’s candy mascots hop genres in ads tapping into film, TV tropes

    BBDO Chicago is behind “Screentime,” a campaign that gives crime thrillers, telenovelas and “Survivor” a humorous spin.

  • A person dips a chip in Chili's queso
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    Courtesy of Chili's Grill & Bar
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    How Chili’s marketing works — and why Mexican QSRs are its next target

    Since 2024, the chain has rolled out advertising efforts that turned social media chatter about the high cost of fast food into gains in new categories.

  • Tecovas' fall 2026 denim campaign featuring the country band Chaparelle.
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    Courtesy of Tecovas
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    How Tecovas uses music for its Western-focused marketing

    The clothing brand hopes to communicate an authentic message by linking with rising artists including country band Chaparelle for its fall denim campaign.

  • Target "Inside Out" ad creative
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    Courtesy of Target
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    Target’s new campaign puts design legacy at center of marketing

    The effort will extend to creator partnerships and experiential activations and arrives as the retailer’s turnaround efforts begin to show results.

  • JYT for Gap
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    Courtesy of Gap
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    Gap rolls out Fashiontainment strategy with boy band collaboration

    The pact with Just Your Type is positioned as bigger than a one-off campaign, spanning experiences, clothing and social content.

  • Kendall Jenner for Beats
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    Courtesy of Beats
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    Beats taps multiple Kendall Jenners to promote customizable headphones

    CMO Chris Thorne explains why Jenner is the right partner for the launch, which includes a campaign spot from Uncommon Creative Studio.

  • A gamer plays the video game LEGO Batman: Legacy of the Dark Knight during the Gamescom 2025 computer gaming fair.
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    Andreas Rentz/Getty Images via Getty Images
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    Deep Dive

    Two-thirds of Americans are gamers. Why hasn’t ad spending caught up?

    At IAB PlayFronts, marketers and developers discussed what’s next in gaming as the space continues to find its footing.

  • The facade of the French headquarters of Accenture in Paris on Nov. 15, 2023.
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    Getty Images
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    Accenture Song signals US media ambitions with exec appointment

    Melissa Fein, who previously served as the firm’s media lead in Australia and New Zealand, is tasked with helping scale its operations in the U.S.

  • Will Arnett sits alongside a driver in a drive-thru lane while holding up a Subway sandwich
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    Permission granted by Subway
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    Subway skewers modern dining landscape with Will Arnett-led creative

    Martin’s first campaign for the brand sees the actor serve as the subconcious of consumers seeking better meals than fast-food burgers and protein bars.

  • A Campari Negroni and a classic print ad
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    Courtesy of Campari
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    Why Campari updated a classic ad with Alan Cumming to serve Negronis

    Head of marketing Allison Varone details an effort that riffs on creative from the 1970s that maintained “9 out of every 10,000 Americans prefer a Campari.”

  • Instacart Clementine in an ad
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    Courtesy of Instacart
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    Instacart enlists icons like Shrek, Scooby-Doo to market AI assistant

    Scenes from nostalgic movies and TV shows provide meal ideas that come to life with the help of Clementine AI, which debuted earlier this month. 

  • A person faces a black Hard Button and red Easy Button on a desk.
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    Permission granted by Staples
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    Staples’ CMO on introducing a Hard Button amid bigger B2B push

    A full-funnel campaign focuses on a dark alter ego for the Easy Button that leads to workplace conundrums like misprinted store signs.

  • Wonderful Pistachios campaign imagery for it's "Don't Hold Back All-Stars" campaign featuring its first roster of NIL athletes.
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    Courtesy of Wonderful Pistachios
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    Wonderful Pistachios spotlights first NIL roster in social campaign

    “Don’t Hold Back All-Stars” features seven rising college athletes in creative that sees the brand pulling from the marketing playbook of companies like Nike.

  • Woman shopping online with laptop and credit card on hand.
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    Getty Images
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    Column

    Creator content preferred in AI recommendations: Here’s what the numbers say

    Over half of consumers report that they prefer creator-informed artificial intelligence recommendations, according to recent IAB findings.

  • Elle Fanning for Coach
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    Courtesy of Coach
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    Coach channels music into fall campaign with Spotify integration, bus tour

    A roving Tabby Tour will host live performances and other experiences while Spotify is building out a custom hub for sharing music tastes.

  • Meta cross-border payments stablecoins Stripe social media
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    Justin Sullivan via Getty Images
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    Meta streamlines creator, brand tie-ups with new marketing hub

    Meta hopes to make it easier for advertisers to discover and work with creators with the addition of ad-readiness editing features, expanded APIs and more.

  • A person sits at a table in a restaurant and holds up a menu item.
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    Permission granted by Applebee's
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    How a popular burger drove Applebee’s to double down on cheese

    CMO Michelle Chin explains how the chain leaned on marketing to capture what’s unique about the O-M-Cheese platform alongside brand partners.

  • A wild posting from Sonos in New York shows a couple locking lips next to imagery of the audio marketer's speakers.
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    Permission granted by Sonos
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    Sonos’ brand repositioning trades specs for vibes in hunt for comeback

     A refreshed strategy centers on emotions and experiences over appeals to audiophiles as the brand recovers from a prior misstep.