The Latest
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Retrieved from @Nike on Twitter on June 02, 2020
Nike's 'For Once, Don't Do It' ad seen as empowering, exploitative: study
While less polarizing than its ads featuring Colin Kaepernick in 2018, people didn't want to see a corporation taking advantage of George Floyd's murder and subsequent protests to sell shoes.
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John Hazard and Lisa Burdige
Deep DiveIs Facebook using the pandemic to shore up its influence?
The social giant stirred controversy in acquiring the popular image-sharing platform Giphy last month, but marketers shouldn't be surprised by further consolidation in the broader tech landscape.
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Christopher Doering
Campbell boosts ad spend as sales surge during pandemic
The packaged foods company plans to ramp up marketing spend to retain customers who bought its products for the first time in the past year.
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Courtesy of Dunkin'
Dunkin' declares support for The Donut Party in nod to election year
A sweepstakes element of the campaign has been canceled "with respect to recent events," a spokesperson confirmed.
UPDATED: June 3, 2020 at 3:36 p.m. -
Getty Images
66% of marketers expect to increase programmatic ad spending, survey finds
New research points to how programmatic may gain further steam in the months ahead as lockdowns ease and brands return to marketing.
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Courtesy of Kabbage Media
OpinionListening to change: Customer experience execs share insights on navigating COVID-19
Many brands are shifting focus from sales to brand-building during the pandemic and harnessing data that serves as the voice of customers, writes ActionIQ's Tasso Argyos.
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Courtesy of KFC Canada
KFC Canada bets on AI analytics for deeper insights across functions
Rapid digital-driven insights can help meet consumers' rising expectations in the COVID-19 era.
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Fotolia
Forrester: CMOs must adjust as agencies shed more than 50K jobs
The cuts are expected over the next two years, sapping a source of expertise and accelerating trends like in-house agencies and gig economy options.
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Courtesy of 1800Flowers
1-800-Flowers CMO on how to fertilize connections as consumer needs change
Bringing people together around flowers and digital content is a blooming opportunity, says the e-commerce retailer's Amit Shah.
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Product ads are top performers among non-COVID-19 spots, study finds
Consumers are feeling more emotionally connected to ads for products that can improve domestic life while spending more time at home.
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Courtesy of Tiger Pistol
AB InBev supports global bar partners with localized social ads
A new social media tool by Tiger Pistol aims to help bars and restaurants turn the beverage giant's creative into local ads that drive in-store traffic.
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Retrieved from Objective on May 29, 2020
How Clorox built a DTC brand with the resources of a CPG giant
The ramping up of Clorox's direct-to-consumer capabilities reached new heights with the launch of the Objective Wellness brand in October 2019.
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Cara Salpini for Retail Dive
Nike calls on America to confront racism in new video
The ad inverts the brand's classic slogan, "Just Do It," by calling on people to "For Once, Don't Do It," when it comes to pretending there isn't a problem.
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Courtesy of Popeyes
Popeyes refreshes brand identity, pilots store redesign
Parent Restaurant Brands International is doubling down on the chain's growth over the past year and is expanding around the globe with a new look.
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"Starbucks is closing temporarily because of COVID-19 Concerns" by GoToVan is licensed under CC BY-SA 2.0
CMOs face pay cuts as economy slows during pandemic
Despite the challenging outlook, last year female CMOs out-earned their male counterparts as big advertisers expanded their diversity efforts.
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Getty Images
Record digital ad revenue preceded slowest quarter in a decade, IAB finds
With the coronavirus crisis forcing many brands to trim advertising budgets, 2020 may see the first dip in U.S. digital ad revenue in years.
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"White House Press Briefing". Retrieved from The White House.
OpinionWhat marketers can learn from media coverage of COVID-19
By convincing an entire nation to take desired actions, the media's actions provide a roadmap for marketers that shows how to lead prospects to the purchase of products and services, writes Interrupt Media's Ben Lack.
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CMOs became a more diverse group in 2019, study says
Gains made by women and minorities last year are noteworthy given the continued focus on the marketing industry's lack of diversity.
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Comcast splits ownership of targeted ad platform with Charter, ViacomCBS as TV pressures grow
Each company now owns one-third of Blockgraph, which bolsters brands' ability to use data for TV ad-targeting in a privacy-minded way.
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Spotify
Where ad spending is thriving during COVID-19, including a few surprises
Marketers in categories like toys and prescription eyeglasses have leaned in with big budget lifts, but what does the future hold as the economy reopens?
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Arctic Summer/White Claw/Truly
Truly Hard Seltzer celebrates Pride with OOH, social campaign
The Boston Beer Company brand looks for ways to celebrate the 50th anniversary of the NYC Pride March, which has been canceled this year.
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LGBTQ-inclusive marketing opens door to acceptance, P&G and GLAAD find
A study published ahead of Pride month positions the coronavirus pandemic as an opportunity to make a bigger impact on the community.
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Courtesy of Burger King
Burger King celebrates employees with customer thank yous
More than 5,000 customers left messages of gratitude to the fast food chain's workers while placing orders in the mobile app.
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Getty Images
Criteo's self-service platform places ads across retailer e-commerce sites
The portal arrives as a shift toward online shopping during the pandemic supports retail media that delivers personalization without third-party cookies.
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Permission granted by PepsiCo
Q&APepsiCo Foodservice CMO on linking restaurant relief to culture amid a pandemic
Scott Finlow spoke to Marketing Dive about how the food and beverage giant's purposeful efforts have tapped into what's popular now, including John Krasinski's "Some Good News."
