The Latest
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P&G buys Walker & Company, a disruptor marketer catering to consumers of color
The startup, which owns grooming brands Bevel and Form, looks to tap into the CPG giant's resources, talent and global scale, while P&G can expand its multicultural offerings.
Creative -
Accenture buys ad tech shop Adaptly to fortify nascent programmatic unit
The firm focuses on digital media buying for platforms like Amazon, Facebook and Google and has clients including Mazda, Prudential and Sprint.
Marketing Tech -
Clorox shifts marketing team, names new CMO
Former marketing chief Eric Reynolds, who has been candid about Clorox's marketing failures and bullish on areas like e-commerce, has been promoted.
Marketing Tech -
Jaguar, HGTV star unveil a mobile holiday window in NYC
The carmaker also partnered with Pinterest to let users digitally unwrap special Pins and explore 360-degree views of the decorated truck.
Creative -
Facebook tests search ads in results pages, Marketplace
The search ads are repurposed News Feed ads that appear only on mobile and direct users to external websites.
Social Media -
60% of marketers plan to expand creative teams in H1 2019, hiring survey finds
Recruiting will center on web and mobile development and web production, which the research shows are the hardest roles to fill.
Creative -
ColumnComic Dive: Stroke of Midnight at the Influencers Ball
Payless fooled influencers with the fake luxury of its Palessi stunt, but not all the buzz was positive.
Creative -
WPP plots return to growth through 'simpler offer,' refreshes brand identity
Copping to becoming unwieldy, the holding group plans to focus squarely on four business areas going forward — and CEO Read said more agency mergers aren't in the cards for now.
Marketing Tech -
Papa John's debuts 'crusto-currency' reward program
The embattled pizza chain riffs on the cryptocurrency craze with its improved Papa Rewards program.
Creative -
Just 9% of marketers have an AI-based hyper-personalization strategy, study finds
Complexities in the field are leading 80% of those surveyed to outsource their program or combine outsourcing with in-house functions.
Marketing Tech -
Calvin Klein adopts digital-first approach, leaving print ads behind
The brand plans to post more frequently on its social media platforms, work with more micro-influencers and host local activations.
Creative -
Report: Citibank expands content marketing strategy with related offers
For the first time, the company is running digital display ads for related offers alongside sponsored content as part of its partnerships with publishers.
Creative -
OpinionMove over brands, consumer experiences are the story
Brands must master empathy, strategy and creativity — and understand the technology required to get them there, writes DEG's Tony Toubia.
Marketing Tech -
Spotify, 'Ellen' ink long-term, cross-promotional content partnership
Spotify is creating a content hub curated by DeGeneres — a first for the company — while its brand will get regular on-air TV integrations.
Creative -
Gillette Venus links with YouTube influencer on razor exclusive to new subscription service
Venus x Remi will be sold through Venus Direct, a DTC offering that lets users choose from products personalized to skin type and shaving routines.
Creative -
Kimpton's Room 301 influencer campaign boosts Instagram engagement 4x
A room in Los Angeles was transformed into an "Instagrammable space" that fueled influencer content, per a case study by Gartner L2.
Creative -
Dove Men+Care urges dads to spend time with their kids at #HolidayShear events
The brand partnered with Bishops Cuts/Color to offer free washes and haircuts, along with activities and games to encourage bonding.
Creative -
Progressive Shopper sorts brands' political contributions so consumers can 'shop their values'
A web extension displays a flag indicating which political party a brand donates to and offers alternatives that better align with the user's values.
Marketing Tech -
ColumnCampaign Trail: Budweiser rallies competitors; Chipotle cooks up holiday displays; Maker's Mark toasts tradition
The AB InBev brand celebrated Repeal Day with a DOOH campaign, burrito ingredients were transformed into window displays and Scarlett Johansson hawks whiskey.
Campaign Trail -
Dive AwardsThe Marketing Dive Awards for 2018
The awards recognize the industry's top disruptors and innovators. These executives, companies and trends are transforming the industry and shaping the future.
Executive News -
Zippo celebrates lighter's iconic click with Buzzfeed ASMR video
The brand has also announced a sound trademark for the iconic "click" of its windproof lighter.
Creative -
Dive AwardsCampaign of the Year: Amazon's 'Jurassic World' delivery
The mega-delivery stunt drew buzz for a film premiere and illustrated how co-branding could become more of a mainstay in future omnichannel efforts.
Marketing Tech -
Pillsbury's ugly Christmas sweaters sell out within 2 hours
The marketer is now holding a contest to give away additional sweaters, which are stitched with its Doughboy brand mascot and holiday motifs.
Creative -
Dive AwardsDisruptor of the Year: Burger King
After scoring one of 2017's top campaigns, Burger King continues its "hackvertist" approach to rack up earned media — and sales growth.
Marketing Tech -
Unilever CMO Keith Weed to retire next year
Weed has helped the CPG giant to grow brand purpose while also delivering on performance during his 35 years at the company, earning high industry praise for his leadership along the way.
Creative