The Latest
-
Courtesy of Indeed
Indeed addresses job market disconnect with ads that put people first
The “Jobs Need People” campaign depicts moments of peer-to-peer connection that make work fulfilling amid a rise in trends like employer ghosting.
-
Rokt
Sponsored by RoktTrust is the new currency in commerce media
Trust, not attention, is becoming commerce media’s most valuable growth driver.
-
Courtesy of Snickers
Snickers wins praise from Reeses for bigger push behind peanut butter
A spot digging at Reese’s shows a focus group composed of people named Reese who assess the flavor and texture of Snickers Peanut Butter.
-
Courtesy of ClassPass
Why ClassPass invested $50M in marketing to supercharge partner growth
Zach Apter, CMO at ClassPass parent Playlist, explains how the booking platform is using performance marketing to grow the market for partner studios.
-
Christian Petersen/Getty Images via Getty Images
‘Minecraft’ expands creator marketing ambitions with affiliate program
The Microsoft-owned game is leveraging the rapid growth of the creator economy to push its in-game marketplace.
-
Getty Images
NBCU points to premium video’s broad value as social marketing rises
The broadcaster and partner Gain Theory detailed how premium video can boost the middle funnel — and what’s lost in its absence.
-
Brandon Bell via Getty Images
Walmart Connect expands offsite advertising ambitions with Yahoo, Magnite
The move, which will eventually include additional partners, allows advertisers using Yahoo’s demand-side platform to access Vizio inventory through Magnite.
-
Courtesy of The J.M. Smucker Co.
Café Bustelo turns Latin culture into temporary tattoos ahead of World Cup
The J.M. Smucker brand’s “Game Face” campaign taps into the iconography of tournament heavyweights Argentina, Brazil, Colombia and Mexico.
-
Courtesy of American Eagle
American Eagle rebalances marketing toward performance as sales slide
The retailer indicated it will invest more in areas like digital and influencers as it tries to drive conversions entering the critical back-to-school window.
-
Courtesy of Hyundai Motor America
Hyundai’s CMO on how to make the most of an official World Cup sponsorship
The automaker’s U.S. marketing campaign around the tournament, “Next Starts Now,” spans TV ads, social media, experiential activations and more.
-
Courtesy of Mars, Inc.
M&M’s gamifies ‘Love Island USA’ viewing experience as series partner
The collaboration includes limited-edition Play Along Packs, inclusive of M&M’s emblazoned with phrases from the show, and exclusive social content.
-
Mario Tama via Getty Images
ColumnGo Figure: 3 big marketing numbers from May
Kraft Heinz’s marketing payoff, Netflix’s expanded advertising slate and the state of AI readiness are a few important numbers marketers may have missed.
-
Courtesy of Une Femme
Une Femme pairs wine with literature for co-branded social promotion
The wine maker is tapping into book club hype through a series of giveaways in partnership with Knopf Doubleday Publishing Group.
-
Courtesy of Chipotle Mexican Grill
How Chipotle’s rewards relaunch extends reach of its marketing flywheel
Curt Garner, chief strategy and technology officer at the chain, explains how a “Summer of Extras” effort builds on and gamifies its rewards program.
-
Courtesy of PepsiCo
Pepsi extends food-focused push for summer of soccer with ads, activations
Created in partnership with BBDO, Copa90 and The PepsiCo Studio, “Soccer Deserves Pepsi” features stars including David Beckham and Memo Ochoa.
-
Permission granted by Coors Banquet
Coors Banquet, Wrangler up bid to Gen Z country fans with beer-infused jeans
Jeans featuring musical chords printed with beer-infused ink promote the release of “Connie Lou,” a song that mentions both brands.
-
Retrieved from YouTube on May 28, 2026
Sociable: YouTube introduces more prominent AI labels
The platform moved its disclosure placement to a more visible position and improved its detection features.
-
Courtesy of Unilever
Unilever’s creator marketing strategy takes center stage at World Cup
The CPG’s largest sports partnership activation to date will see over 35 of its brands collaborate with creators and influencers around the globe.
-
Courtesy of Chili's Grill & Bar
Chili’s remakes iconic Baby Back Ribs jingle — again — with Lizzo
The cultural play comes several years after the chain tapped Boyz II Men to remix the tune in an effort to double down on ‘90s nostalgia.
Updated May 27, 2026 -
Courtesy of Oreo
Oreo teams with K-pop supergroup BTS for global campaign
Spanning over 80 countries, the effort incorporates key parts of K-pop fan culture.
-
Courtesy of Essentia
Essentia takes rule-defying campaign national for summer season
After an initial launch in New York last year, “Change the Equation” is expanding through a 90-second brand film and partnership with a soccer star.
-
Courtesy of Amazon
Liquid I.V. updates ad playbook with Amazon’s Brand Innovation Lab
A new campaign features actors from “Off Campus,” marking the first time lead talent from a Prime Video show has appeared in a co-branded spot.
-
Permission granted by The French's Food Company LLC and Universal Studios
French’s mustard goes green as part of ‘Minions & Monsters’ tie-in
A custom animated spot and a limited-time condiment inspired by Goomi, the film’s antagonist, anchor the multichannel campaign.
Updated May 28, 2026 -
Courtesy of Papa Johns
Q&APapa Johns’ CMO on driving cultural relevance with a ‘Toy Story’ tie-up
The chain revealed a TV spot produced by Pixar and shared details about Pizza Planet experiences in Los Angeles, London, Seoul and Madrid.
Updated May 27, 2026 -
Courtesy of Skittles
ColumnCampaign Trail: Skittles stays surreal for ‘uncomfortably soft’ gummies
TBWA\Chiat\Day updates the uneasy “magic” of the brand’s long-running “Taste the Rainbow” creative, choosing to shoot without CGI or AI.
-
Courtesy of Manischewitz
Manischewitz celebrates Jewish matchmaking with reality dating series
The kosher foods brand is tapping into trends around episodic content with “Manischewitz Matchmakers,” which will air on social media in July.
