The Latest

  • Actor Walton Goggins portrays Ebeneezer Scrooge in a dark scene where he is haunted by the ghosts of Muppets Statler and Waldorf.
    Image attribution tooltip
    Permission granted by Walmart
    Image attribution tooltip

    Walmart CMO breaks down retailer’s Muppet-fueled holiday campaign

    For a unified push during the holidays, the retailer is recreating the world of “The Muppet Christmas Carol” and extending its “Who Knew?” brand platform.

  • Person sitting at desk in front of computer.
    Image attribution tooltip
    Permission granted by Zoom
    Image attribution tooltip
    Sponsored by Zoom Webinars and Events

    The new rules of virtual event strategy in 2026

    Your next webinar shouldn’t be a one-off. Here’s the framework that keeps audiences returning.

  • Signs for Patrón's Day of The Dead comedy show in New York.
    Image attribution tooltip
    Courtesy of Patrón
    Image attribution tooltip

    Patrón embraces Día de Muertos for one-night-only comedy show

    The Bacardi brand is promoting the event, which includes guest experiences and custom cocktails, across paid social and OOH channels.

  • Clorox CMO
    Image attribution tooltip
    Permission granted by ANA
    Image attribution tooltip

    Why Clorox shifted from creating brand campaigns to systems of relevance

    CMO Eric Schwartz dug into how brands including Pine-Sol and Brita built social-first, high-volume content models.

  • Coca-Cola Global CMO Manolo Arroyo at ANA Masters of Marketing
    Image attribution tooltip
    Permission granted by ANA
    Image attribution tooltip

    Inside Coca-Cola’s marketing transformation amid agency roster shake-up

    The beverage giant’s selection of Omnicom as its North American media agency is its latest move to reorganize marketing to better drive growth.

  • A sign is posted in front of a Pinterest office on February 06, 2023 in San Francisco, California.
    Image attribution tooltip
    Justin Sullivan / Staff via Getty Images
    Image attribution tooltip

    Pinterest strengthens bid to media buyers with programmatic solution

    Magnite is the supply-side partner for Programmatic Deals and Amazon Ads DVA+, Google Display & Video 360 and Yahoo DSP are demand-side partners.

  • Building facade with large windows and a white panel displaying a golden lion logo next to the word “PUBLICIS” in thin capital letters.
    Image attribution tooltip
    Alamy
    Image attribution tooltip

    Publicis installs leadership atop Marcel as agentic drives growth plans

    The group wants to build out the internal AI tool’s capabilities in areas including creator marketing, sports and culture. 

  • John Wren, Chairman & CEO of Omnicom, and Philippe Krakowsky, Interpublic’s CEO
    Image attribution tooltip
    Courtesy of Omnicom
    Image attribution tooltip

    Omnicom-IPG deal ‘substantially completed’ as group wins Coke’s NA media

    The company is on track to realize $900 million in cost savings and is seeing momentum in integrated media, which grew over 10% in Q3.

  • AB InBev Global CMO Marcel Marcondes
    Image attribution tooltip
    Permission granted by ANA
    Image attribution tooltip

    How AB InBev built a culture of creative effectiveness that drives growth

    At ANA Masters of Marketing, Global CMO Marcel Marcondes explains how the company is working to shift from an advertiser to a provider of experiences.

  • E.l.f. Magical Sisters campaign
    Image attribution tooltip
    Courtesy of E.l.f.
    Image attribution tooltip
    Column

    Campaign Trail: E.l.f. casts spell to deliver Y2K nostalgia to Gen Z

    Created by the beauty marketer’s in-house entertainment arm, “The e.l.f.ing Magical Sisters” evokes memories of “Charmed” ahead of Halloween.

  • The Cat in the Hat waves in a Roblox game.
    Image attribution tooltip
    Retrieved from Warner Bros. on October 22, 2026
    Image attribution tooltip

    Warner Bros. stirs up ‘The Cat in the Hat’ mayhem on Roblox ahead of film

    Players will be able to interact with items inspired by the film and unlock limited avatar items.

  • Graza campaign imagery for "The Hot Lap Test"
    Image attribution tooltip
    Courtesy of Graza
    Image attribution tooltip

    How CPG challenger brands are setting category marketing trends

    From Liquid Death’s use of AI to Graza’s packaging, upstarts are finding ways to take market share from legacy rivals with larger media budgets. 

  • Banana Republic cover art for its "The Agency" social media content series.
    Image attribution tooltip
    Courtesy of Banana Republic
    Image attribution tooltip

    Banana Republic debuts TikTok content series in bid for younger shoppers

    The effort spotlights various styles and arrives as parent Gap Inc. continues to emphasize entertainment marketing.

  • Actor D'Arcy Carden speaks to a group alongside a painted portrait of Target mascot Bullseye in a holiday ad from the retailer.
    Image attribution tooltip
    Permission granted by Target
    Image attribution tooltip

    Target unwraps high-concept holiday ads focused on gift-giving academy

    Actor D’Arcy Carden serves as Chief Giftologist in a new campaign that will be supported by a bigger creator push around YouTube and TikTok.

  • Domino's Minecraft collaboration
    Image attribution tooltip
    Courtesy of Domino's Pizza
    Image attribution tooltip

    Domino’s links with Minecraft to push personal pizza via gaming

    The collaboration with the popular video game includes creator content, in-game items, packaging and giveaways in support of the new Domino offering.

  • In an aerial view, the Netflix logo is displayed above Netflix corporate offices.
    Image attribution tooltip
    Mario Tama via Getty Images
    Image attribution tooltip

    Netflix lowers ad revenue forecast by 10%, continues to beef up ad suite

    While the streamer grew revenue 12% year over year in Q3, it expects ad revenue to come in $300 million lower than previously forecast.

  • Meta Q3 2026
    Image attribution tooltip
    Retrieved from Meta on October 22, 2026
    Image attribution tooltip

    Sociable: Meta adds users and revenue as AI costs climb

    Revenue rose 26% year over year in the third quarter to nearly $65 billion, but expenses were up 68% due to capital expenditures.

  • A bottle of Courvoisier is passed between two people, who are out of frame.
    Image attribution tooltip
    Courtesy of Campari
    Image attribution tooltip

    Courvoisier’s first global campaign in years embraces house party culture

    The campaign, which will run across social, retail, TV and OOH channels, comes as the category continues to face pressure after COVID-era booms.

  • The Federal Trade Commission entrance is seen in 2025 in Washington, DC.
    Image attribution tooltip
    Leigh Vogel via Getty Images
    Image attribution tooltip

    Publicis agrees to preserve LiveRamp’s neutrality. Will it matter?

    A proposed FTC consent order mandates nondiscriminatory access to the platform and puts firewalls in place, but some Publicis competitors are already pulling back. 

  • Dollar Shave Club
    Image attribution tooltip
    Courtesy of Dollar Shave Club
    Image attribution tooltip

    Dollar Shave Club markets ‘perfectly good’ razors as AI push continues

    The brand looks to tie together its advertising efforts under an omnichannel campaign, explains Chief Brand and Innovation Officer Laura Higgins.

  • Marriott Bonvoy
    Image attribution tooltip
    Courtesy of Marriott
    Image attribution tooltip

    How Marriott Bonvoy got scale, speed with global creator-led campaign

    Instead of taking a traditional approach to ad production, the company went from brief to delivered assets across 23 destinations in just four weeks.

  • Patrons at an Amy's Kitchen pop-up in Santa Monica.
    Image attribution tooltip
    Courtesy of Amy's Kitchen
    Image attribution tooltip

    Amy’s Kitchen tackles ultra-processed food myths in national campaign

    The campaign includes Meta and programmatic display ads, in-store signage and a Whole Foods Market activation.

  • An influencer records a video with a smartphone selfie stick while outside
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    How marketers can optimize their media mix as confidence takes a turn

    Advertisers are upping their bets on generative artificial intelligence and creators as uncertainty lingers around their media strategies, per Kantar.

  • LinkedIn
    Image attribution tooltip
    Getty Images via Getty Images
    Image attribution tooltip

    Billion Dollar Boy Group bets B2B is creator marketing’s next big wave

    The acquisition of Creator Authority, a LinkedIn specialist agency, puts the company on track to top $100 million in global revenue next year. 

  • A model stands on a train platform wearing a white Anthropologie dress and oversized gray coat
    Image attribution tooltip
    Permission granted by Anthropologie
    Image attribution tooltip

    Anthropologie’s holiday marketing seeks to balance emotion, business impact

    Sentimental ads and a creator-led social series are complemented by offerings like a new DoorDash partnership, CMO Barbra Sainsurin said.

  • Panelists at Advertising Week New York
    Image attribution tooltip
    Permission granted by Sarah Merians Photography for Advertising Week New York
    Image attribution tooltip

    What marketers need to know from Advertising Week New York 2026

    Marketers from Smirnoff, Liquid Death and Chili’s converged at AWNY to talk AI, connecting with culture and the evolving creator economy.