The Latest
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Courtesy of Advertising Week New York
Duracell CMO’s lessons for bringing low-interest brands into culture
Global Chief Marketing Officer Ramon Velutini explained how a TikTok comment led to a successful campaign around a reality show scandal.
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Courtesy of Advertising Week
How AI helps Diageo target audiences and navigate regulatory waters
A discussion of ROI and AI during Advertising Week New York also highlighted how the alcohol giant is using data to push its premium products.
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Courtesy of Advertising Week New York
Why Home Depot is turning to DIY as its retail media network scales up
Executives at Advertising Week detailed how the home improvement retailer added a self-service offering to Orange Apron Media.
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Permission granted by Shutterstock
A marketer’s guide to Advertising Week New York 2024
Navigating the sprawling Penn District and staying abreast of talks about AI, retail media and sports marketing will be key for the four-day gathering.
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Courtesy of Domino's
Domino’s brings back Emergency Pizza promo with Twitch’s The Glitch
After last year’s success, the program is back for a more expansive effort that includes a gaming integration and partnership with nail brand Olive & June.
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Courtesy of Honda
Honda nods to F1 icon Ayrton Senna in emotional ‘Unstoppable Dreams’ ad
The automaker’s latest spot, narrated by John Cena, leverages a reverse poem format to tell a tale of triumph as U.S. viewership for the motor sport grows.
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Courtesy of Wyndham Hotels & Resorts
Wyndham taps Havas as integrated agency of record across creative, media
Duties include oversight of media, creative, social and digital marketing for all Wyndham brands as well as the company’s loyalty program.
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Courtesy of Campbell Soup Company
ColumnCampaign Trail: Campbell’s Chunky celebrates beefy hunks like Jason Kelce
Created with Leo Burnett, a new campaign finds humor by having football players enjoy “the soup that eats like a meal” at a gym and on a bearskin rug.
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Courtesy of Snapchat
Snapchat brings back Phantom House series with Maybelline, State Farm
The Halloween content series, now in its second year, will also be leveraged by Hulu to support its Huluween campaign and new original film, “Carved.”
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Courtesy of McDonald's
McDonald’s debuts Chicken Big Mac with dupe restaurant, livestream push
The burger chain is flexing its marketing muscles — and those of more than a dozen agency partners — around the limited-time offering.
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sanjeri via Getty Images
Top marketing conferences to attend in 2025
From trade organization symposiums to gatherings around innovation and technology, here are some must-attend events for advertising professionals.
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Courtesy of Totino's
Totino’s touts pizza roll value with ‘I Think You Should Leave’ creators
The creative minds behind the cult Netflix comedy developed spots where suburban dads confront an alien who devoured their snacks.
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Eduard Figueres via Getty Images
5 ways marketers can master RCS for mobile messaging
Now that Apple has adopted Rich Communication Services, here’s how brands can prepare to use the business side of the messaging standard.
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Courtesy of DoorDash
Chipotle, Sweetgreen leverage DoorDash’s new ad platform for restaurants
The delivery platform also added offsite capabilities and sponsored brand placements for CPG brands as delivery platforms race to improve ad offerings.
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Courtesy of Dr. Squatch
How Dr. Squatch turned Sydney Sweeney into the ‘Body Wash Genie’
The digitally native men’s grooming brand enlisted one of Hollywood’s fastest-rising stars for a cheeky campaign that notes “guys only want one thing.”
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Catherine Douglas Moran/Marketing Dive
‘Not a banana’: Ahold Delhaize USA, Giant Eagle talk retail media strategies
Running an advertising arm is very different from selling groceries, executives said during a virtual event hosted by Grocery Dive and Marketing Dive.
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Courtesy of Anheuser-Busch InBev
How Corona found success with YouTube Shorts
The campaign for one leg of the brand’s Sunsets Festival World Tour saw 5.1 million impressions and utilized several ad formats to drive results.
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Peyton Bigora/Marketing Dive
5 ways grocers can master shoppable video, connected TV
Social media platforms like TikTok put consumers in shopping mode 24/7, so retailers need to know how to create engaging content, said Chris Bruderle, IAB's VP of industry insights and content strategy.
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Courtesy of JCPenney
JCPenney names Marisa Thalberg consulting CMO to bolster turnaround plan
The veteran marketer, most recently CMO of SeaWorld, describes the 122-year-old retailer as “ripe for reinvigoration.”
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Courtesy of Diageo North America
Johnnie Walker plays ‘Squid Game’ with custom bottles, co-branded campaign
The Diageo marketer is supporting a Times Square takeover and will appear on Netflix’s ad-supported tier for season two of the hit series.
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Courtesy of Levi's
Levi’s gets nostalgic with Beyoncé in first chapter of new campaign
Created with TBWA\Chiat\Day LA, “Reiimagine” will reinterpret several of the brand’s iconic advertisements, starting with the singer’s take on “Launderette.”
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Retrieved from Shake Shack on October 01, 2024
Shake Shack touts premium ingredients in multichannel ‘Worth It’ ads
Commercials that leverage slow-motion footage and a voice-over about how the chain lives up to the hype arrive as competitors focus on affordability.
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Tirachard via Getty Images
New brands jump at endorsement deals with influencers, celebrities: study
Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.
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Portra via Getty Images
How brands can reduce their carbon footprint to make advertising gains
Marketers who incorporate sustainability into their media planning hit KPIs earlier, per an ANA study that included the likes of Kroger and Coca-Cola.
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Courtesy of Mondelē​​z International
Mondelēz expands generative AI marketing bets with new platform
Publicis Groupe and Accenture support the offering focused on faster, more efficient production of personalized text, images and video.
Updated Sept. 27, 2024
