The Latest
-
Beef industry brings 2-hour sizzling meat video to the big screen
Now available on YouTube, the ASMR-like "Drool Log" — a pun on Yule Log — will play in movie theaters in 10 states between Nov. 22 and Dec. 5.
-
Deep Dive5 marketing misfires from 2019 that show brand vulnerability is growing
Higher consumer expectations and a news cycle mentality mean brands must reconsider how they think about the term "backlash" in the months ahead.
-
Dick's Sporting Goods brings gear to life in CGI holiday spot
Videos of animation and live-action filming help tell the story of what happens in a Dick's store at night when the merchandise comes alive.
-
Car-sharing service Turo rents out 'Mortymobile' for 'Rick and Morty' tie-up
The vehicle, which promotes the series' return for a fourth season, is a 2010 Mica Mazda 3 with a giant fiberglass Morty attached on top.
-
Saks creates multichannel experience for 'Frozen 2' holiday windows
The annual window unveiling will include a live event featuring a musical performance by Idina Menzel, who voices Elsa in the film.
-
Google will restrict contextual data in real-time ad bids
Changes will reduce the possibility that advertisers can associate ad identifiers that track individuals with Google's context categories.
-
P&G, Walmart, Google top list of multicultural ads driving purchase intent
The first analysis to apply a new ad metric that looks at the impact of cultural insights in marketing reveals the highest ranking ads generated a 50% higher purchase intent.
-
Deep DiveThe ins and outs of simpler brand identities
Dunkin', Mastercard and Doritos have streamlined their logos, but delivering a short and simple brand identity isn't without risks.
-
Nestlé's new ad-tech team aims for 'third way' as agency vs. in-house debate continues
The Global Digital Media Center of Competencies brings together digital talent from four ad holding companies, but is led by Nestlé marketers.
-
Walmart's self-serve ad platform arriving early next year, Business Insider reports
The launch, a shot across the bow of Amazon's growing ad business, could appeal to advertisers looking for digital advertising alternatives.
-
ColumnComic Dive: Chicken Sandwich Kerfuffle
Recent missteps by Chick-fil-A, which is closed on Sundays, have given Popeyes easy marketing fodder around the return of its chicken sandwich.
-
Q&AWill DTC Friday be the 'front page of cool retail' for independent brands?
Agency partner Ben Hordell breaks down how the Nov. 15 shopping event could create a hub for digital brands and serve as a marketing runway into Cyber Monday.
-
Kimberly-Clark taps Accenture Interactive as lead creative agency for baby products
The agency division won the account because of its technology and Droga5's creative capabilities, a brand executive told The Wall Street Journal.
-
Nike to stop selling on Amazon
A company spokesperson said the brand was focused on "elevating consumer experiences through more direct, personal relationships."
-
Dunkin' launches 1st online pop-up shop for holidays
The Dunkin' Shop, which sells limited-edition products like an electric guitar and one-piece pajamas, quickly sold out of a few items.
-
Meow Mix remixes iconic jingle for music streaming era
Heavy metal, country, R&B and Latin versions of the earworm are available via Spotify and YouTube, and will appear in the brand's ads.
-
Pepsi debuts limited-edition non-alcoholic sparkling rosé cola
The soda giant is teaming up with the TV network Bravo to launch the trendy beverage this weekend at its inaugural convention in New York City.
-
Engagement window shortens for holiday email marketing, study finds
Trends apparent on the channel in 2018 could be amplified by a compressed period between Thanksgiving and Christmas this year.
-
Amazon tops list of most valuable US brands at record $335B, new ranking says
The e-commerce giant overtook Apple and Google to gain the top spot while Instagram saw the biggest jump, WPP and Kantar found.
-
Toyota tracks TV ads' impact on searches to optimize performance
The idea is that searches are one of the strongest indicators of purchase intent and, if tracked alongside TV ads, can signal their impact.
-
Saks, Sephora pilot Google's local ads to drive store traffic
Google's local ads now have a more seamless integration with Maps, including branded pins that appear near travel routes.
-
Jennie-O Turkey puts social influencers on annual Thanksgiving hotline
Now in its 12th year, the promotion will for the first time enlist chefs, influencers and bloggers to dole out advice to holiday hosts.
-
Leveraging nostalgia: How retailers can build on the warmth of holiday shopping
Tapping into a strong sense of community can build a bond with shoppers — and set retailers apart from the competition.
-
Zenith: Beauty's ad spend resurgence driven by e-commerce, premium digital options
While beauty ad spending is on the rise after years of declines in the U.S., standing out in a fragmented market is forecast to become harder for brands.
-
Study: Microinfluencer opportunity 'massive' as Gen Z, millennials organically promote favorite brands
A survey found 61% of young consumers are likely to boost a brand they enjoy without getting paid.
