The Latest
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Brands could lose fickle Gen Zers over poor digital experiences
Eighty percent of younger consumers said they're more willing to try new brands online since the pandemic began, a survey by Sitecore found.
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Retrieved from Triller/App Store on December 16, 2020
Triller parent makes 2 acquisitions, names new CEO as content ambitions grow
Buying live sports and entertainment platform FITE TV follows several successful boxing matches on the Triller app.
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Courtesy of Silk
Silk urges people to overcome climate worries on Earth Day
With 67% of U.S. consumers anxious about climate change, the Danone-owned brand of plant-based foods will offer virtual discussions with a counselor.
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Courtesy of Dollar Tree
Dollar Tree sets up retail media network amid boom for discount category
Chesapeake Media Group is supported by new technology partnerships with Swiftly Systems and Aki Technologies.
UPDATED: April 16, 2021 at 10:44 a.m. -
Courtesy of PepsiCo
PepsiCo's Lifewtr pushes for diversity in the arts with Issa Rae team-up
Along with a chance of mentorship from the "Insecure" boss, Life Unseen features a 20-person collective that will get their art featured on water bottles.
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Courtesy of Verizon
Verizon Media debuts ad-targeting solution without identifiers
The company's Next-Gen Solutions relies on contextual and real-time info to serve ads, even in the absence of third-party cookies or device IDs.
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Gartner: 63% of marketers struggle with personalization tech
Only 17% of marketers are using artificial intelligence and machine learning, even as 84% say the tech helps the ability to deliver personalized experiences.
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Courtesy of West Elm
West Elm launches influencer ambassador program
The retailer is tapping into a network of content creators and industry leaders to highlight products and drive sales.
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Courtesy of Roku
Deep DiveWhat AVOD's growth means for marketers in search of evolving consumers
As viewer interest in ad-supported video on demand accelerates, marketers are trying to determine how to navigate the channel and avoid new walled gardens.
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Courtesy of PepsiCo
Pepsi unveils branded reality dating show to tout new mango flavor
"Match Me If You Can" sets up reality TV stars from different shows and will be teased on MTV before heading to the network's YouTube channel and Pluto TV.
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Bed Bath & Beyond released a video as part of its "Home, Happier" campaign that features real families. The image was retrieved from its video on April 12, 2021.
Bed Bath & Beyond keys into homes' evolving role with new positioning
"Home, Happier" lays the groundwork for a three-year transformation that aims to solidify the retailer's authority in the $180 billion home goods category.
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Courtesy of P&G
P&G inks multiyear MLS sponsorship in quest to court multicultural consumers
As part of the deal, the CPG giant will work with local communities to open up youth access to soccer at the collegiate level and beyond.
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Courtesy of Hornitos
Hornitos boosts underrepresented voices with short film program
The tequila brand teamed with the Black List to fund and mentor emerging filmmakers in an effort to enable diverse creatives.
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Cardlytics to buy data startup Bridg in $350M deal
The planned deal comes several weeks after the bank-focused ad platform acquired cash-back offers platform Dosh for $275 million.
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Courtesy of IHOP
IHOP serves sizzling bacon sounds on Clubhouse in new menu item's rollout
As other social media channels grow crowded with advertising, the audio-only app offers a way to stand out and experiment with different kinds of creative.
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Courtesy of Carmax
CarMax touts 24-hour test drives with Dunkin' detour
As part of its "Doin' Donuts" push, the used-car dealer tapped Busy Philipps to offer activity ideas during daylong test drives, including a stop at Dunkin'.
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GumGum secures $75M funding round as interest in contextual targeting heats up
Investment from Goldman Sachs will go toward an "aggressive" M&A strategy as the ad-tech company capitalizes on demand for cookie alternatives.
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Retrieved from Pacifico on April 12, 2021
Pacifico targets Gen Z with digital-first campaign amid nationwide expansion
The beer brand's sales last year rose 12% to hit a record 12.3 million cases, making it the ninth-most popular imported beer.
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Fotolia
OpinionAre in-house ad agencies choking the talent pipeline?
The advertising industry is experiencing a talent crisis of immense proportions that's likely to continue unless changes are made now, writes WorkReduce CEO Brian Dolan.
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10,000 Hours via Getty Images
Omnicom calls for Asian inclusivity with PSA contest
The "Three in Five" campaign urges the advertising industry to tell Asian stories amid a rise in anti-Asian hate and violence.
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Lacoste and Polaroid released a video as part of the campaign that features dancers. The image was retrieved from this video on April 8, 2021.
ColumnCampaign Trail: Lacoste calls on Polaroid's rainbow aesthetic in spring collab
A stop-motion video elicits the feel of instant film and aims to stir energy and optimism in viewers through rekindling the spirit of the '60s and '70s.
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Courtesy of Teremana Tequila
The Rock's Teremana tequila dishes out free guac to support local eateries
Using QR codes and Venmo, the Guac on the Rock effort will reimburse consumers for up to $1 million of guacamole orders.
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Courtesy of Apple
App marketers face dual challenge with IDFA opt-outs, study finds
In addition to finding workarounds for users who decline tracking, AppsFlyer research suggests marketers must also promote the benefits of sharing personal data.
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P&G reportedly testing Chinese workaround to Apple's privacy changes
The CPG giant is the biggest Western company to support the effort to use device fingerprinting to track online audiences in China.
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Fotolia
As CMO appointments rose in 2020, women lost ground, study says
Marketing leadership boasts greater gender diversity than other departments while facing a persistent succession crisis, with 84% of chief marketers being hired externally.
