The Latest
-
Illustration: Derek Abella for Industry Dive
TrackerSuper Bowl LVIII: Tracking every ad
Pringles will appear in the big game for the seventh consecutive year with a spot that will showcase a “playful, new direction” for the Kellanova brand.
-
Courtesy of Team Whistle
State Farm takes inside look at NFL players and ‘at-home teammates’
Made with sports media company Team Whistle and agency Optimum Sports, “Home Team” blends brand messaging with football fandom.
-
Courtesy of Coca-Cola
What Coca-Cola’s generative AI experiments mean for the brand’s future
Selman Careaga, president of the global Coca‑Cola category, detailed how the brand balances artificial and human intelligence.
-
Courtesy of Hinge
Hinge dating app launches $1M initiative combatting Gen Z loneliness
“One More Hour” will support Gen Z-focused social groups and organizations in New York City, Los Angeles and Atlanta with grants up to $25,000.
-
Retrieved from Alibaba on December 06, 2023
ColumnSociable: The age of virtual influencers is coming, bringing new considerations for brands
The next stage of virtual influencers could make it increasingly difficult to differentiate real from fake.
-
iStock / Getty Images Plus via Getty Images
ANA: Just 36% of programmatic spend reaches consumers due to ‘cost waterfall’
Marketers could realize $22 billion in efficiency gains with better practices, a figure representing one-quarter of the open web market.
-
Courtesy of Domino's Pizza
Q&AWhy Domino’s is awarding half a million dollars in snow plowing grants
Chief Brand Officer Kate Trumbull explained how the chain’s latest effort shows off an “experienced by few, seen by many” ethos.
-
Courtesy of Hellmann's
Hellmann’s quadruple dips on Super Bowl with ‘most impactful’ ad yet
The Unilever marketer will run a 30-second spot developed with agency Wunderman Thompson that plans to combat food waste.
Updated Dec. 5, 2023 -
Courtesy of Diageo
Smirnoff celebrates connection in new global campaign
Inspired by data that found a decrease in emotional connection, the Diageo vodka brand wants to spark feelings of togetherness.
-
Courtesy of Anheuser-Busch InBev
Bud Light teams with NFL legends on ad for Super Bowl LVIII giveaway
A new ad starring Peyton Manning and Emmitt Smith timed to the NFL playoffs kicks off the brand’s biggest Super Bowl ticket giveaway to date.
-
Courtesy of Globant
Globant’s deal for Gut points to challenges facing independent agencies
While Gut has been a breakout creative success, its acquisition by the technology consultancy underscores how crucial deep digital know-how is.
-
Courtesy of Bath & Body Works
Bath & Body Works drops 10-foot candle to help holiday shoppers unwind
The installation is part of a new creative platform centered on reconnecting with the senses amid daily stressors like rush hour traffic and work emails.
-
Courtesy of McDonald's USA
Deep DiveHow the best marketing campaigns of 2023 mastered pop culture nostalgia
Brands faced a preponderance of global challenges this year and opted for a familiar playbook as the industry arrives at a crossroads.
-
Justin Sullivan/Getty Images via Getty Images
Deep DiveBrand backlash: Are 2023’s epic marketing fails part of a bigger problem?
High-profile controversies have sent a chilling effect across an industry facing down another contentious election year and crusades against “wokeness.”
-
danielvfung via Getty Images
Ad-spending market continues to recover, though 2024 presents mixed picture
GroupM expects that brands may invest more in shared experiences as day-to-day life becomes increasingly atomized and algorithmically dictated.
-
Courtesy of Steak-umm
ColumnCampaign Trail: How Steak-umm deepfaked real vegans into meat eaters
Created with agency Tombras, “DeepSteaks” arrives as generative AI makes it even easier for bad actors to manipulate peoples’ likenesses.
-
Courtesy of McDonald's
McDonald’s reinvents McNugget Buddies for streetwear-minded adults
The chain teamed with Kerwin Frost to reinvent the iconic Happy Meal collectibles, which will land on Instagram and be part of a Snapchat AR lens.
-
Courtesy of Hilton
Q&AHilton CMO on why its ‘For the Stay’ campaign is the hotel’s ‘Just Do It’
Mark Weinstein shared the inspiration behind the marketing platform, the story of the company’s 10-minute TikTok and strategy tips for marketers.
-
Courtesy of Gillette
Gillette encourages gamers to ‘hit reset’ for global campaign
The marketer’s long-running Gillette Gaming Alliance will be active on Twitch, YouTube and social media to share gaming content and grooming tips.
-
Courtesy of Netflix
Geico Gecko serves as on-set consultant for Netflix’s ‘Leo’ in co-branded ads
The first such partnership for the streamer’s ad-supported tier is a sign Netflix is striking more involved brand deals a year after launching the offering.
-
Courtesy of CNW Group/Mars, Incorporated
Mars brand Excel Gum uses ASMR to relieve studying stress
Running in Canada, the “Excel Study Beats” program leverages creators to share soothing gum content across TikTok, YouTube and Spotify.
-
Retrieved from X on September 19, 2023
ColumnSociable: Musk tells advertisers to ‘go f--- yourself,’ calls X boycott ‘blackmail’
X’s owner apologized for antisemitic posts but bristled over advertisers' response during an interview at the New York Times DealBook Summit.
-
simpson33 via Getty Images
Addressable TV stakeholders form trade organization as ad spend grows
Forty percent of TV advertisers expect to spend more on addressable advertising in 2024 compared to 2023, according to new research.
-
Courtesy of Kellanova
Cheez-It amps up Citrus Bowl sponsorship with in-stadium barbershop, spa
A TikTok challenge for showing off brand-inspired game day looks rounds out the college football play from the Kellanova brand.
-
Permission granted by Walmart
How Walmart’s shoppable rom-com bridges holiday content, commerce
Ads on TikTok, Roku and YouTube showcase an assortment meant to balance “inspiration and impulse” for the season, according to CMO William White.
