The Latest
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Super Bowl LIV: Tracking every ad for 2020's big game
Budweiser Canada refreshes "Whassup" with an Uber tie-in, and Verizon showcases first responders and 5G in spots that will culminate at the game.
UPDATED: Jan. 21, 2020 at 10:55 a.m. -
Saucony buys digital Super Bowl spot focused on sustainability
During a previous connected TV media buy, the brand saw a 29% uptick in search volume and high number of visits to its website.
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Heineken enlists James Bond to push non-alcoholic beer
The new campaign for Heineken 0.0 comes as many consumers cut back on alcoholic beverages in January.
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Busch cuts beer price based on Midwest snowfall
Through March 21, the Anheuser-Busch brand will track the weather in seven cities and take $1 off a case per inch of snow.
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Can revenue-hungry retailers rise to meet digital advertising's opportunity?
From grocery to big box stores, retailers have ramped up their ad offerings, but executives at NRF's Big Show harped on how smartly leveraging data will be critical for success.
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CTV extends audience reach while boosting engagement, study says
The analysis of 60 million interactive impressions across a number of major brands found that CTV effectively reaches cord-cutters and cord-nevers.
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Under Armour taps celebrity athletes for global ad campaign
The new brand platform comes as CEO Kevin Plank steps down and the SEC investigates the company.
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Google plans to drop support of ad-tracking technology
The search giant aims to protect consumer privacy, and will prevent marketers from connecting browser cookies to websites they don't operate.
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Dunkin' turns Snoop Dogg stunt into TV spot for Beyond sandwich
The Beyond Meat ambassador is featured in a new TV ad as part of a broader campaign that includes an online pop-up shop.
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M&M's rolls out red carpet for special Oscars packaging
New ads will debut during the awards ceremony, with additional customized videos on YouTube that tailor content to specific audiences after the show.
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Retailers' 2020 customer data management strategies are in flux, survey finds
As consumer expectations grow, retailers are taking a closer look at how data can support cross-channel experiences.
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How Starbucks uses AI to counter mobile's isolating effect
At NRF's Big Show, CEO Kevin Johnson shared why the chain is embracing artificial intelligence to compensate for some of mobile's downsides.
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Alaska Airlines ties airfare discounts to northern lights
In its latest effort to integrate scientific data with flight discounts, the airline will cut prices based on forecasts for the aurora borealis.
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Hyundai rides with Chris Evans, John Krasinski for Super Bowl ad
The carmaker has relied on the big game for major brand pushes in 12 of the past 13 years.
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How Target and Reebok reinvigorated loyalty with a data-driven playbook
Marketing executives at NRF's Big Show dished on how taking a hard look at the numbers led to difficult — but necessary — decisions in devising a turnaround.
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Oreo's Most Stuf cookies return with pop-ups, TikTok challenge
A multichannel campaign also includes a sweepstakes, OOH elements, limited-edition products and "retailtainment" activations in select stores.
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OpinionCCPA and the continued 'privacy paradox'
Without consumer trust, the promise of personalization and digital marketing crumbles, writes Localytics CEO Jude McClogan.
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Consumers trust USPS, Amazon and Google more than any other brands
Despite large amounts of mistrust among institutions, consumers still put their faith in tech giants and legacy brands, Morning Consult's study found.
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Nielsen buys Precima to expand retail, CPG analytics
The deal expands the media and ratings company's division that focuses on retail and CPG.
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Microsoft introduces new ad tools for retailers at NRF
Home Depot saw customer engagement and promoted product growth increase on its e-commerce site thanks to Microsoft's PromoteIQ platform.
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ColumnCampaign Trail: Equinox finds purpose by subverting Narcissus myth
The New Year's spot appears to romanticize vanity, but its creators hope the underlying message has some muscle.
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Planet Fitness' 2020 spot takes the 'bullfit' out of exercise
A new ad counters the fitness industry's competitiveness and aims to appeal to people focused on their New Year's resolutions.
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Bud Light throws spotlight on hard seltzer as 'Dilly Dilly' era ends
The debut campaign for Bud Light Seltzer launches around the NFL playoffs with ads taking place in a new setting of Seltzer, Pennsylvania.
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McDonald's creates new tech executive role, digital engagement team
The chief digital engagement officer will oversee digital ordering, payments, personalization, loyalty and delivery.
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P&G sponsors launch of Seneca Women's female-focused podcast network
As the number of podcasts multiplies, the network wants to ensure that women's voices are being represented.
