The Latest
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Courtesy of Macy's, Inc.
Q&AMacy’s CMO on why telling a cohesive marketing story is crucial
With its Thanksgiving Day parade days away, Sharon Otterman explains how the retailer brought its gift guide to life in its holiday campaign.
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hxdbzxy via Getty Images
Sponsored by Urban ScienceBridging the divide between personalization and restriction
Consumers want the personalization that comes from the collection and smart use of data but worry about how companies leverage the information.
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Marco_Piunti via Getty Images
Walmart, NBCU beef up shoppable ads, measurement ahead of retail spree
Walmart Connect is bringing its retail media offering to linear TV for the first time to reach shoppers gearing up for the post-Thanksgiving rush.
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Courtesy of JCPenney
How JCPenney’s ‘Really Big Deal Reveals’ campaign is faring so far
The retailer has been averaging 13% to 15% new customers each week during the campaign appearing during Amazon’s “Thursday Night Football.”
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Courtesy of Savencia
Why specialty cheese Alouette rebranded right before the holidays
For its 50th anniversary, the Savencia brand of French cheeses is introducing new packaging, sonic branding and its biggest campaign to date.
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Illustration: Madeline McMahon for Industry Dive
TrackerSuper Bowl LIX: Tracking every ad
Advertiser excitement for the big game hasn’t wavered, with brands including Taco Bell, Coors Light and Instacart already teasing their plans.
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Courtesy of Kargo
How Sierra Nevada’s AI-powered CTV campaign captured consumer attention
The brand is an early adopter of Kargo’s Narrative format that uses artificial intelligence to generate connected TV ads from images and scripts.
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Justin Sullivan via Getty Images
Why Google’s potential Chrome sell-off could sow fresh marketing disruption
A transition would not be smooth or quick, experts cautioned, since so much ad activity and so many ad products are closely tied to the browser.
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Courtesy of Pernod Richard USA
‘That’s that me espresso’ martini: Absolut, Kahlúa mix it up with Sabrina Carpenter
In a cultural play, the Pernod Ricard brands collaborated with the pop star behind song-of-the-year contender “Espresso” on a cocktail kit.
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Brendan Hoffman / Stringer via Getty Images
Will 2025 be a year of contradictions? Here’s what the numbers say
In 2024, fragmented privacy laws, AI use and an uncertain financial landscape disrupted the marketing landscape, and next year isn’t looking any easier.
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Alexander Koerner / Stringer via Getty Images
Publicis Sapient teams with Google Cloud to boost AI marketing efforts
The agency will enhance its AI usage in marketing areas including retail media networks, customer data platforms and content supply chains.
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Permission granted by Bose
Q&ABose CMO on driving the brand’s cultural impact and the coming AI shakeout
Jim Mollica, Bose’s first global marketing chief, spoke with Marketing Dive about evolving the 60-year-old brand through more emotionally led marketing.
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Courtesy of Apple
Apple begins selling News ads directly as its advertising ambitions grow
Axios reported that the tech giant is no longer relying on third-party vendors and is pitching marketers on ad units within the News feed and stories.
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VioletaStoimenova via Getty Images
Mediaocean acquires Innovid to sharpen focus on creative, CTV
Innovid will be merged with Flashtalking to create a new omnichannel platform that can act as an independent alternative to Google, executives said.
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Courtesy of Instacart
Instacart orders first Super Bowl ad as its marketing evolution continues
Sports marketing has been a focus for the grocery ordering platform since undergoing a brand refresh and appointing a new CMO a couple of years ago.
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Courtesy of Monopoly Go
Monopoly Go! looks to stay on top with star-studded campaign
To boost a game that has pulled in more than $3 billion in revenue in its first year, Scopely is running ads across TV, streaming, social and digital platforms.
Updated Nov. 26, 2024 -
Courtesy of Snapchat
ColumnSociable: Snapchat teams with ‘Wicked’ for first Sponsored Snaps
Following the reveal of the ad solution in September, Snapchat users in the U.S. will receive a direct video message promoting the new movie.
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Courtesy of Pinterest
Pinterest introduces celebrity gift guides, shoppable wishlists
The social media platform is banking on curated gift lists from the likes of Alicia Keys and Wirecutter to win shoppers this season.
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Courtesy of Kleenex
How Kleenex’s new visual identity serves as a platform for storytelling
The Kimberly-Clark brand tapped Turner Duckworth and FCB for a brand refresh and new campaign, respectively, as it marks its 100-year anniversary.
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Retrieved from Amazon on November 20, 2024
Adam Driver turns 5-star Amazon reviews into theatrical monologues
The Hollywood star amps up the drama of “deeply personal” reviews in time for Black Friday week and Cyber Monday deal events.
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Giuliano Benzin via Getty Images
Trade Desk tries to shake up streaming TV with content-agnostic strategy
The new operating system aims to address advertising supply chain issues and conflicts of interest around content in the streaming TV arena.
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Courtesy of Google
Google Lens can now tailor search results to the store you’re in
Users can take a picture of an item to receive insights tailored to the store they’re in, such as similar items that are in stock.
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Courtesy of Jaguar
Jaguar revamps brand to embrace ‘exuberant modernism’ amid EV transition
New visuals trade a sense of staid luxury for more over-the-top concepts as the brand returns to the idea that “a Jaguar should be a copy of nothing.”
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Courtesy of Lexus
Lexus marks 25 years of ‘December to Remember’ with nostalgic ads
Two new commercials under the brand’s long-running holiday campaign see it continuing to focus on striking a balance between product and emotion.
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Courtesy of Molson Coors
Coors Banquet capitalizes on ‘Yellowstone’ partnership amid sales growth
The beer brand is celebrating the return of the Paramount drama with collectible caps featuring quotes from the show’s characters.
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Courtesy of Knorr
Knorr targets zillennials in campaign celebrating holiday cooking blunders
“#EffortisEverything” includes tie-ups with everyday individuals to showcase images of their cooking fails across social media and out-of-home ads.
