The Latest
-
ColumnCampaign Trail: Why Uber built a virtual city to promote a product that doesn't exist yet
Set in a computer-generated San Francisco, an integrated campaign aims to seed viewers' minds for Uber Elevate's transit vision four years before launch.
-
What marketers need to know from Mary Meeker's 2019 Internet Trends report
The closely watched annual presentation shows how growth is slowing or getting harder — and more costly — to attain in key digital areas, and why "Fortnite" could signal a new era of social networks.
-
P&G cozies up to creators as it looks to 'reinvent advertising'
The company is building relationships with John Legend, Arianna Huffington's Thrive Global and others as it seeks to tell new stories around equality and inclusiveness.
-
How Unilever used DNA analysis to reduce stereotypical thinking among marketers
In a continuation of a three-year-old Unstereotype initiative, the CPG giant worked with academics on a 23andMe-like experiment that also bolstered creative thinking.
-
Forrester: CMOs face creative rut while overspending on technology
If brands were to shift $19 billion earmarked for digital technologies to more creative efforts, they could see $10 billion more in ROI over the next six years.
-
Keith Weed, who retired from Unilever in May, again ranked most influential CMO
Forbes' latest Most Influential CMOs list reinforces how the executive's departure is a loss for marketing thought leadership.
-
Kraft wants parents to lie to kids with 'Salad Frosting'
A humorous spot targeting millennial parents with limited-edition salad "frosting" — aka classic ranch dressing in a frosting tube — has courted backlash.
-
OpinionAn advertiser's guide to navigating Amazon
With the e-commerce giant's ad revenue catching up to Google and Facebook, advertisers should consider leveraging the platform regardless of whether they sell products on it, writes Brand Networks' Michelle Michael.
-
J&J CMO Alison Lewis departs amid cost-cutting push
She was the first person to have the CMO role at the J&J's consumer division, which doesn't have any plans to replace her.
-
Dunkin' debuts 'human charger' pop-up for summer solstice
On the longest day of the year, coffee fans can visit the activation to snag a free drink, a reusable straw and a tongue-in-cheek user guide.
-
ColumnComic Dive: Haters Gonna Hate
Brands like IHOP and Vita Coco are driving social chatter by engaging with online negativity instead of running away from it.
-
Positive portrayal of women in ads sparks sales lift, study finds
Amid consumer calls for gender equality, some companies are examining depiction of women in their ads.
-
Sprite highlights hip-hop culture with 'Thirst for Yours' campaign
The Coca-Cola brand evolves its long-running "Obey Your Thirst" campaign for a fresh cohort of young fans.
-
Doritos, Audi stick with tie-ins for upcoming 'Spider-Man' movie
Ahead of the "Spider-Man: Far From Home" debut, the PepsiCo brand slings exclusive merchandise, while Audi flaunts product placement in a new video.
-
Havas acquires majority stake in streaming, gaming specialist shop Battery
With clients including Netflix and Activision Blizzard, the Los Angeles-based agency will be integrated into Havas' global Annex network.
-
Amazon display ads drive non-Amazon sales, study finds
From 70% to 90% of the impact from Amazon display ads drives sales in other channels, underscoring the need for an omnichannel marketing approach.
-
Visa's sensory branding boosts positive perception by 14%
Animation, sound and vibration cues debuted two years ago and now reach 25 countries to inform customers when a payment is complete.
-
Quibi secures $100M in ad commitments from P&G, Walmart, Google and others
The deals are category-exclusive, so P&G, for example, will be the mobile streaming service's only packaged goods advertiser at launch.
-
Procter & Gamble, Unilever help create 'digital safety' group
The involvement of numerous big players suggests the industry is taking the issue seriously, but comments by YouTube's CEO this week point to a hard road ahead.
-
Pantene updates 'Don't Hate Me Because I'm Beautiful' to feature LGBTQ+ community
The revamp of an iconic 1986 ad defines a modern meaning of beautiful as P&G continues to ramp up more inclusive messaging.
-
Ycor drops bid for Sizmek assets, clearing way for Amazon deal
Court documents reveal that while Ycor offered to raise its offer by at least $15 million, Sizmek ignored Ycor's requests for information and had selected Amazon as its preferred bidder.
UPDATED: June 18, 2019 at 3:02 p.m. -
Why personalized packaging works for CPG companies
Benefits include greater engagement and brand awareness, increased sales and consumer loyalty, a report from PreScouter found.
-
Facebook unveils plans, mobile wallet for new cryptocurrency
Calibra will let users send and receive funds from a standalone app or within WhatsApp and Messenger integrations.
UPDATED: June 18, 2019 at 10:14 a.m. -
JetBlue celebrates Pride Month with 'RuPaul's Drag Race' makeover
To promote a plane inspired by RuPaul's "shantay you stay" catchphrase, the New York-based airline tapped Bob the Drag Queen and Trixie Mattel to parody inflight announcements.
-
Ad revenue's growth streak continues, but a few clouds loom, report says
While the report paints a mostly rosy picture for advertising sales, it also calls out a few areas of potential weakness in the year ahead.
