The Latest
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Campaign Trail: Manscaped envisions ‘the boys’ as mini-mes in branding push
The male grooming brand known for raunchy innuendo leans on Pereira O’Dell and a striking visual metaphor as it reaches beyond performance marketing.
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Sponsored by Firework
Embracing the era of video-first marketing: 5 undeniable consumer stats
Does your marketing strategy match your audiences’ expectations?
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Hyundai celebrates sneaker culture to boost Sante Fe with Black audiences
Developed with the automaker’s dedicated African American agency Culture Brands, “The Drop” is part of its larger “Okay Hyundai” program.
Updated March 15, 2024 -
Impossible Foods has always claimed to bleed red, now its label will
Branding agency Jones Knowles Ritchie and Impossible’s in-house marketing and creative teams are responsible for the brand refresh.
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Google loses in local search to Instagram, TikTok among Gen Z
Though Google remains popular for local search among older generations, Instagram (67%) and TikTok (62%) are preferred among Gen Z, SOCi found.
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Garnier launches new line with biggest investment in over 10 years
Top TikToker Charli D’Amelio stars in a campaign that features a Sphere takeover and content series detailing the benefits of a new hair filler lineup.
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How brands have activated on the Apple Vision Pro so far
Despite mixed reviews from consumers, the headset has attracted a number of brands, including Don Julio tequila and E.l.f. Cosmetics.
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Advertising budgets are shifting due to privacy legislation, signal loss, IAB finds
Channels that leverage first-party data like CTV, retail media and social media are benefiting as the data landscape evolves.
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‘Godzilla x Kong’ storms Roblox for platform’s first immersive movie trailer
Players who stop to watch a 2D teaser will be swept into a virtual game as studios continue to value metaverse marketing tactics.
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Pacsun unites commerce channels with first-party data solution
The retailer is the first consumer brand to take advantage of a partnership between SoundCommerce and Cordial that unites data and personalization.
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Heinz serves up gravy ‘hot takes’ to boost condiment beyond the holidays
Part of the “It Has to be Heinz” platform, the campaign features creator content and a “Gravy Hot Takes” series on TikTok and Instagram.
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Sociable: Meta announces range of updates to Advantage+ and shopping ads
Meta revealed new functionality for its automated ad tools, including a new service that could help retail media networks with campaign measurement.
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Lunchables Dunkables pits AI against kids’ imaginations
“A.I. versus K.I.” includes pop-up museum exhibits and touts the creativity of children over AI when crafting Dunkables-themed artwork.
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GNC fuels everyday workout routines for March Madness tie-up
Snackable social segments spanning TikTok, Instagram and Facebook Reels, Snapchat and YouTube Shorts help promote Team Whistle content.
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Women’s sports score high for TV advertisers in new research
Individual athletes including NCAA superstar Caitlin Clark also demonstrated significant starpower.
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Why Minute Maid Zero Sugar hired Jon Hamm to pitch juice that ‘Sells Itself’
Studio X, the execution arm of WPP’s bespoke Open X unit for Coca-Cola, spearheaded the brand’s first global campaign.
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Ad tech, agency firms continue to prop up MFAs despite crackdown pledges
New Adalytics research paints a damning picture as marketers like P&G and Mondelez continue to unwittingly waste dollars on click-bait sites.
Updated March 15, 2024 -
Wayfair refreshes brand ahead of first large-format store opening
The brand's busy spring includes a refreshed logo, updated jingle, new celebrity partners and support for the first-ever Pinterest Creator Tour.
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Michaels promotes online MakerPlace with ‘Respect the Handmade’
The multichannel campaign supporting the retailer’s handmade-focused online marketplace could help it stay competitive against competitors like Etsy.
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Barkley, OKRP merge to create ‘big indie’ agency
The merged company seeks to meet the challenges independent shops face in the current agency landscape.
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ABC’s Oscars telecast sells out of ads, with fresh brand integrations on deck
Don Julio will have an “in-show moment” while TikTok is hosting a red carpet livestream for the event riding the “Barbenheimer” afterglow.
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The bad ad ecosystem: Here’s what the research says
As use of AI continues to grow, so does the frequency of misleading and poorly made advertisements, according to a Forrester report.
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Hugo Boss lands on Roblox to promote new denim-inspired clothing line
Planet Hugo carries interactive experiences such as a fashion match game that lets players style different looks.
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Sociable: TikTok calls on US users to oppose latest proposal to ban app
With U.S. lawmakers putting forth a new ban proposal, TikTok is fighting back.
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Apple highlights iPhone 15 Pro in live-action manga film
The tech giant’s latest “Shot on iPhone” campaign film, directed by Takashi Miike, is a live-action adaptation of manga series “Midnight.”
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DiGiorno’s Rescue Program uses AI to turn pizza mishaps into coupons
Starting on Pi Day, the Nestlé frozen pizza brand will assess delivery or carry-out pies for damage and dole out coupons corresponding to the level of harm.