The Latest
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Permission granted by Amazon
As agentic advertising floods Cannes, Amazon touts its Alexa advantage
Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by Papa Johns and other brands.
Updated June 25, 2026 -
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Sponsored by Simon-Kucher and PartnersAmericans are redefining success. Brands need to catch up.
Consumers still dream big. They're just defining success differently.
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Courtesy of Taco Bell
Taco Bell gives away emotional-support tacos as World Cup nerves run high
“Loss Or Celebration Outcome Support,” or “L.O.C.O.S.,” will activate globally and comes as the brand looks to expand its loyalty program.
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Courtesy of Sprite
Sprite unites tastemakers and fans to debate hip-hop’s greatest hits
New campaign “The Living Tracklist” seeks to establish a canon for the genre and employs packaging, social content and a digital experience.
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Courtesy of Expedia
Q&AHow Expedia Group drives brand impact with creators — and Barbie’s Ken
Natalie Wills, SVP of integrated marketing and creative, shares what’s working with a creator-led strategy that includes an IShowSpeed partnership.
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Courtesy of Starbucks
Starbucks pilots TikTok program for boosting employee-generated content
With Gen Z frequently learning about new products from employee-generated content, Starbucks is leaning in with help from the social media platform.
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XiXinXing via Getty Images
OpinionMarketing’s next target audience? Co-workers
When marketing’s mission and value aren’t clear, it can be undervalued by colleagues, writes The Conference Board’s Denise Dahlhoff.
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Retrieved from Meta on June 25, 2026
ColumnSociable: Meta launches integrated booking for lead ads
The Facebook-only update integrates third-party platforms including Calendly and is designed to streamline the signup process.
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Courtesy of Albertsons Companies
Albertsons integrates branded product placement into AI-search tool
The grocery company’s retail media arm now lets ads appear in conversational search product carousels.
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Permission granted by Peter Adams/Marketing Dive
LiveRamp CEO dishes on OpenAI partnership, looming Publicis acquisition
Scott Howe sat down with Marketing Dive in Cannes to discuss new collaborations, including one with Adobe, and why he’s committed to neutrality.
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Justin Sullivan via Getty Images
What defines ChatGPT ads? ‘Super intentional’ users, OpenAI tells Cannes
The startup is pitching the four-month-old offering as a contextually led middle-funnel disruptor where 20% of chat queries carry a direct commercial intent.
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Drew Angerer via Getty Images
Gap brings AI to owned marketing channels across brand portfolio
The retailer is leveraging partnerships with Google Cloud, Zeta Global and Publicis Sapient as part of a newly announced transformation effort.
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Courtesy of Lowe's
Q&AWhy Lowe’s wants content creators in its network to pitch product ideas
CMO Jen Wilson explains how the home improvement retailer’s program is evolving from content to curation to creation with partners like MrBeast.
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Courtesy of NBPA
How NBA players will deal directly with brands through a new union arm
Plyrs Untd looks to transform the cultural impact of the league’s players into products, partnerships and business opportunities.
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CMOs prioritize organizational influence over long-term brand growth
Marketers should focus on changing internal dynamics to help shift priorities back to enduring brand growth over short-term results, a Lippincott study said.
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Mario Tama via Getty Images
Target, DirecTV team to track premium video advertising’s sales impact
Danone plans to test a new solution that uses Roundel data and DirecTV audience insights to measure whether ads led to purchases at Target.
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Courtesy of MLS
How the World Cup fuels US soccer leagues and their brand partners
The CMOs at Major League Soccer and the National Women’s Soccer League explain how they’re marketing around the tournament.
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Chris Kelly/Marketing Dive
Warner Bros. Discovery revamps ad-tech stack around agentic AI, AWS
Embracing agent-led automation aims to bring linear TV and digital under one roof while preserving flexibility for advertisers.
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Courtesy of Uber
Uber Advertising expands beyond owned apps in play for more ad dollars
Miller Lite had a 45% higher click-through rate with Ride Offers on Journey compared to similar non-offer creatives.
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Retrieved from Albertsons on June 17, 2026
P&G’s latest branded microdrama is built on Albertsons retail media data
The CPG giant is the first to use a new branded entertainment offering from the grocer’s retail media network that puts shopper insights first.
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Courtesy of Bayer
Aleve tackles home improvement pain with social content and DIY stars
“Fixer to Fabulous” hosts Jenny and Dave Marrs star in a social media campaign from the Bayer pain relief brand.
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Courtesy of Hinge
Hinge’s chief marketer on why community is more than a marketing channel
Chief Marketing and Communications Officer Tamika Young explains why the dating app has donated millions to grassroots social groups.
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Retrieved from Reddit on June 18, 2026
Sociable: Reddit study highlights user purchase behavior
The research, created in partnership with WPP, examined how people on the platform gain insights into brands and make buying decisions.
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Courtesy of Coach
Coach unites celebrities, Gen Z storytelling under new brand platform
Developed with support from United Talent Agency’s Next Gen Practice and the creative agency Marcel, &Coach tries to break from luxury campaign narratives.
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Courtesy of KFC
KFC’s brand evolution looks to set the standard for fried chicken QSRs
Global CMO Valerie Kubizniak digs into plans that include a visual refresh as the chain works to reassert itself in a category it created.
Updated June 15, 2026 -
Courtesy of The Macallan
The Macallan latches on to Gen Z’s zeal for special occasion splurges
The campaign, which features actor James Marsden, comes as ultra-premium whiskey continues to outperform the struggling spirits industry overall.
