The Latest

  • A person standing in front of a black server, holding a laptop on her left arm and speaking into her phone that's in her right hand.
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    Marketers’ latest AI conundrum: An environmental footprint left unmeasured

    While the lion’s share of marketers surveyed by 51toCarbonZero believe AI is increasing emissions, just 36% are tracking their full impact.

  • A young man with curly hair and glasses wears a textured rust-colored coat and sweater while looking down at a smartphone outdoors near a vehicle.
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    Permission granted by Rokt
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    Sponsored by Rokt

    Holiday planning needs a new playbook

    This holiday season, agility—not bigger budgets—will separate winners from everyone else.

  • American Eagle back-to-school campaign 2026
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    Courtesy of American Eagle
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    From Yamal to the mall: How American Eagle is going back to school

    CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which includes an effort around social media trend #RushTok.

  • Muna for Ugg
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    Courtesy of Ugg
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    Ugg teams with buzzy pop band Muna for back-to-school campaign

    The effort also includes a college ambassador program and purpose-driven partnerships celebrating art and self-expression.

  • A person holds a remote up while sitting on a living room couch watching TV
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    Consumers warm up to streaming ads: Here’s what the numbers say

    Two-thirds of viewers say they don’t mind watching ads as much as they used to, according to data from Hub Entertainment Research.

  • Facebook, Meta, Cambridge Analytica, SCOTUS
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    Column

    Sociable: Will Meta’s massive AI bet pay off?

    The company has invested hundreds of billions of dollars into developing artificial intelligence models, but the market’s response hasn't matched owner Mark Zuckerberg’s enthusiasm for the tech.

  • Google's Gemini AI interface is displayed on a digital tablet screen
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    Michael M. Santiago via Getty Images
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    Google’s ads biz gets boost from World Cup hype, Gemini improvements

    Search and other revenues were up 17% in Q2, but investor skepticism over soaring AI costs cast a shadow over the earnings.

  • Shot of Tinder logo on mobile phone
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    Joe Raedle via Getty Images
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    Tinder expands Events as it chases Gen Z connection

    The feature comes as the platform looks to turn around user declines by taking advantage of Gen Z’s increased desire for experiences.

  • Reddit Pro
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    Retrieved from Reddit on March 09, 2024
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    Column

    Sociable: How to build a brand presence on Reddit in 2026

    Looking to build an organic brand presence on Reddit? Follow these key steps.

  • NY-NJ FIFA Fan Fest 2026
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    Courtesy of MLS
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    World Cup advertising numbers reflect diversifying sports marketplace

    Despite massive increases in advertising spend from Kalshi and Polymarket, online betting accounted for just 2% of ad impressions during the World Cup.

  • Hanes OOH ad
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    Courtesy of Hanes
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    Hanes embraces risqué marketing in creative shakeup for basics brand

    Getting caught with one’s pants down becomes cool in a series of bold new ads from the over 125-year-old marketer.

  • Liberty Mutual's Liberty Biberty character
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    Courtesy of Liberty Mutual
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    Why Liberty Mutual turned a viral ad moment into a new brand character

    Liberty Biberty, a fuzzy yellow puppet, was developed by the brand, creative agency Bandits & Friends and Jim Henson’s Creature Shop.

  • Cardi B holds a can of Zevia
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    Courtesy of Zevia
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    Zevia taps Cardi B to serve up real talk in biggest campaign to date

    The rapper offers an unfiltered take on what people are actually trying to say to shore up Zevia’s position around being “refreshingly real.”

  • Kraft Heinz and Disney partnership
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    Courtesy of Kraft Heinz
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    Kraft Heinz, Disney enter long-term strategic marketing partnership

    The partnership spans marketing campaigns, digital content and other branded opportunities across Disney’s media outlets, cruise line, parks and events.

  • Burger King's Your Way Champion in an ad
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    Courtesy of Burger King
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    Burger King rolls out Whopper Guarantee as part of turnaround effort

    Guests who aren’t satisfied with their Whopper can scan a QR code to receive a six-digit code that can be redeemed for one during their next visit.

  • A Spangler Candy Company display at a trade show
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    Christopher Doering/Marketing Dive
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    How Dum Dums owner Spangler created a candy empire built on nostalgia

    The sweets maker has carved out a niche in the candy space with a collection of brands with storied histories, said Vice President of Marketing Evan Brock.

  • An actor holds up Purely Elizabeth's new protein product alongside a pack of protein gummy candies
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    Permission granted by Purely Elizabeth
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    Purely Elizabeth lampoons protein-maxxing for major product launch

    An effort promoting Protein Ancient Grain Granola is the brand’s first work with Wpromote x Giant Spoon since naming the shop media AOR in April.

  • Actress Parker Posey sits on a kitchen island while holding a Long Island iced tea. Next to her a case of Cutwater.
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    Courtesy of Anheuser-Busch InBev
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    Cutwater stirs up hosting simplicity in summer campaign

    “The Longest Island” is part of a larger push by Anheuser-Busch InBev to put the focus on the brand’s quality as its Beyond Beer portfolio continues to grow.

  • Yeti stickers on a cooler
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    Courtesy of Yeti
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    Column

    Campaign Trail: Yeti spells out consumer passions with four-letter words

    Made with Wieden + Kennedy Portland, the new brand platform reworks Yeti’s block-type logo into passions and pursuits beyond hunting and fishing.

  • In an aerial view, the Netflix logo is displayed above Netflix corporate offices.
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    Mario Tama via Getty Images
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    Netflix says live events bolster ads but affect viewer engagement

    The format, a focus of its current upfront talks, can drive ad revenue and fandom but typically results in lower raw viewing hours.

  • The Kate Spade logo is seen on a storefront.
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    Drew Angerer/Getty Images via Getty Images
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    Kate Spade focused on ‘reigniting the magic’ with new chief marketer

    L'Oréal veteran Allison Badea has been tapped for the role as the brand faces falling sales and a long turnaround road.

  • Building facade with large windows and a white panel displaying a golden lion logo next to the word “PUBLICIS” in thin capital letters.
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    Alamy
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    Publicis addresses LiveRamp deal, lagging Sapient arm as it raises outlook

    Clients are viewing the $2.2 billion acquisition, which has raised questions around LiveRamp’s neutrality, as a “non-event,” executives said.

  • Carl Radke with Coffee Mate
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    Courtesy of Coffee Mate
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    Coffee Mate stirs up summer fling with social-first campaign

    The effort featuring “Summer House” star Carl Radke is part of an innovation push to expand the brand’s use cases and tap into the growing coffee market.

  • Hailey Bieber for Gap
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    Retrieved from Gap on July 15, 2026
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    Gap sticks with ‘90s nostalgia, denim for Hailey Bieber capsule campaign

    The launch builds on the retailer’s recent success with advertising that brings together fashion, music and culture.

  • Neutrogena
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    Courtesy of Neutrogena
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    Neutrogena puts science above virality with ‘Break the Rules’ campaign

    The Kenvue brand is using similar tactics to competitors CeraVe and Dove in an effort that spans TV, social, creators and experiential.

  • A person walks in front of a Skechers store in a mall.
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    Brandon Bell via Getty Images
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    Skechers shifts big chunk of global media biz to Horizon Global

    The international market has become the “primary growth engine” for the brand, which wants to build out its omnichannel capabilities.

    Updated July 17, 2026