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sanjeri via Getty Images
Top marketing conferences to attend in 2025
From trade organization symposiums to gatherings around innovation and technology, here are some must-attend events for advertising professionals.
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Permission granted by Storyful
Sponsored by StoryfulRedefining AI leadership: How non-tech giants are shaping the future
Nvidia, Oracle and Walmart are leading AI innovation in 2024, transforming industries beyond tech.
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Catherine Douglas Moran/Marketing Dive
‘Not a banana’: Ahold Delhaize USA, Giant Eagle talk retail media strategies
Running an advertising arm is very different from selling groceries, executives said during a virtual event hosted by Grocery Dive and Marketing Dive.
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Courtesy of Anheuser-Busch InBev
How Corona found success with YouTube Shorts
The campaign for one leg of the brand’s Sunsets Festival World Tour saw 5.1 million impressions and utilized several ad formats to drive results.
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Peyton Bigora/Marketing Dive
5 ways grocers can master shoppable video, connected TV
Social media platforms like TikTok put consumers in shopping mode 24/7, so retailers need to know how to create engaging content, said Chris Bruderle, IAB's VP of industry insights and content strategy.
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Courtesy of JCPenney
JCPenney names Marisa Thalberg consulting CMO to bolster turnaround plan
The veteran marketer, most recently CMO of SeaWorld, describes the 122-year-old retailer as “ripe for reinvigoration.”
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Courtesy of Diageo North America
Johnnie Walker plays ‘Squid Game’ with custom bottles, co-branded campaign
The Diageo marketer is supporting a Times Square takeover and will appear on Netflix’s ad-supported tier for season two of the hit series.
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Courtesy of Levi's
Levi’s gets nostalgic with Beyoncé in first chapter of new campaign
Created with TBWA\Chiat\Day LA, “Reiimagine” will reinterpret several of the brand’s iconic advertisements, starting with the singer’s take on “Launderette.”
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Retrieved from Shake Shack on October 01, 2024
Shake Shack touts premium ingredients in multichannel ‘Worth It’ ads
Commercials that leverage slow-motion footage and a voice-over about how the chain lives up to the hype arrive as competitors focus on affordability.
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Tirachard via Getty Images
New brands jump at endorsement deals with influencers, celebrities: study
Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.
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Portra via Getty Images
How brands can reduce their carbon footprint to make advertising gains
Marketers who incorporate sustainability into their media planning hit KPIs earlier, per an ANA study that included the likes of Kroger and Coca-Cola.
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Courtesy of Mondelēz International
Mondelēz expands generative AI marketing bets with new platform
Publicis Groupe and Accenture support the offering focused on faster, more efficient production of personalized text, images and video.
Updated Sept. 27, 2024 -
Courtesy of Gopuff
Gatorade, Chips Ahoy among brands testing Gopuff’s new ad features
The delivery service has beefed up its platform to help brands connect with Gen Z and millennial consumers whether in-app, in-bag or off-platform.
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monkeybusinessimages via Getty Images
Privacy laws raise questions for advertisers: Here’s what the numbers say
A majority of advertisers have changed their strategies to comply with new legislation, while nearly half have adjusted their number of data partners.
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Permission granted by Sour Patch Kids
Sour Patch Kids translates corporate lingo as Gen Z enters the workforce
A Sour Translator app that simplifies job chatter into plain terms is supported by retail media, influencers and animated out-of-home ads.
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Peyton Bigora/Marketing Dive
What to know about privacy laws when collecting personal data on shoppers
Retailers have moved away from collecting identifiable information from consumers, but need to be aware of requirements for the data they do collect.
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Michael M. Santiago via Getty Images
Forrester: Online ad tolerance rises while trust remains low
Gen Z and millennials are showing noticeably higher advertising receptivity, but marketers shouldn’t be taking a victory lap yet, the researcher cautioned.
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Courtesy of Volkswagen
Volkswagen integrates Google’s generative AI to enhance app experience
Through a Google collaboration, car owners will be able to search their owners’ manuals by posing questions like “How do I change a tire?”
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Courtesy of Pacsun
Virtual influencers gain traction
The cost, speed and quality of virtual personas are “only poised to improve as GenAI advances,” according to a PitchBook report.
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Courtesy of Nespresso
Nespresso celebrates aluminum in environmental-forward campaign
The campaign was created with Accompany Creative to highlight the brand’s positioning around sustainability while maintaining its upmarket appeal.
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Courtesy of Firehouse Subs
Firehouse Subs brings back fan-favorite Hot Sauce Bar with new campaign
The RBI-owned sandwich chain debuted its first major effort since adopting a multi-agency roster model to handle its marketing earlier this year.
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Courtesy of Mazda
Q&AMazda’s CMO on how a new brand platform helps it punch above its weight
WPP agency VML crafted “Choose to Be Moved,” the first creative from a platform that seeks to connect the brand’s heritage with the cultural zeitgeist.
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Courtesy of Coca-Cola
Coca-Cola to discontinue its Spiced flavor after 7 months
The company said the beverage, intended as the first permanent offering for the brand in more than three years, is being phased out with plans to introduce a new flavor in 2025.
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Courtesy of Kay Jewelers
Kay Jewelers refreshes brand to better reach Gen Z, millennials
“Every Kiss Begins with Kay” is sticking around but the brand is modernizing its store footprint and introducing more everyday jewelry products.
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Retrieved from TikTok on August 23, 2023
ColumnSociable: TikTok updates search ads with keyword targeting
According to TikTok, 23% of users search for something within 30 seconds of opening the app.
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Courtesy of Hi-Chew
Hi-Chew introduces new mascot Chewbie to expand US presence
The character is part of a marketing push that includes digital, social and in-person activations, with Chewbie causing mayhem on “Jimmy Kimmel Live!”
