The Latest
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Courtesy of Liquid I.V.
ColumnCampaign Trail: Liquid I.V. fuels play to prove hydration isn’t just for athletes
The Unilever-owned wellness company keyed into everyday hobbies and West Coast vibes as part of its first national campaign.
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Vertigo3d via Getty Images
Sponsored by NianticHow brands like Niantic are drawing attention to wellness through immersive experiences
As people found themselves sheltering in place and trying to work through lockdowns, many turned to immersive experiences such as gaming to socialize and reduce stress.
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Courtesy of The Coca-Cola Company
Coke bottles taste of dreams for latest experimental flavor
To reach Gen Z, the soda giant partnered with EDM festival Tomorrowland on AR music experiences and designed a metaverse fashion collection.
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Retrieved from Unsplash on July 22, 2021
Comscore makes progress toward alternative currencies
Earnings show stronger revenues and a smaller loss as the company continues to bolster its TV measurement tools in preparation for a post-Nielsen era.
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Retrieved from Anheuser-Busch InBev on August 12, 2022
Budweiser sends soccer fans on scavenger hunt in countdown to World Cup
Marking 100 days until the tournament, the promotion features QR codes that unlock coordinates for hidden prize boxes carrying tickets and more.
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gradyreese via Getty Images
Wish rebrands in attempt to stay afloat against competition
The e-commerce platform debuted a new global brand campaign with a 30-second ad that highlights its short-form shoppable video feature.
Updated 17 hours ago -
Courtesy of Denny's
Denny’s boosts esports equity with ‘pancake drops’ on Twitch
The diner chain has partnered with Complexity Gaming to promote female creators with a series of sponsored livestreams.
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Retrieved from Disney+ on June 15, 2020
Disney+ outlines ad-supported streaming plan as viewers grow picky
The option won’t actually be cheaper than the current ad-free version, which is receiving a price hike amid a more challenging streaming market.
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brightstars via Getty Images
Heineken, Nike, Mondelēz run ads on cause-driven social platform
WeAre8, which pays users to watch ads, is looking to attract more brands into its fold with a new self-service ads manager called SAM-i.
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Courtesy of Pabst Blue Ribbon
Pabst Blue Ribbon takes vacations back-in-time with ‘80s motel
Taking inspiration from a campaign in the past, the brand kicks off a new platform with several themed motel rooms.
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Dave Kotinsky / Stringer via Getty Images
Pacsun hits 2M TikTok followers in brand identity push
The online following, a goal set and now met, signifies success by the brand in appealing to Gen Z shoppers and forming an identity on the app.
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diane39 via Getty Images
Deep DiveBack-to-school challenges marketers as shoppers focus on savings
Brand loyalty is out the window amid economic distress, tasking brands and retailers to find new ways to court once-faithful customers.
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Retrieved from Piqsels.
Kargo expands video capabilities with Ziggeo acquisition
The company will focus on building a next-generation, ad-supported video player.
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Justin Sullivan via Getty Images
Walmart reportedly seeks streaming partner to bolster Walmart+
The retailer recently met with Disney, Comcast and Paramount as it mulls a tie-up that could help it compete with Amazon Prime.
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Courtesy of Anheuser-Busch InBev
Corona highlights sustainability with eco-tourism island
Registration is now open for a branded resort off the coast of Colombia that is free of single-use plastics and starts welcoming guests next year.
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Justin Sullivan/Getty Images via Getty Images
Lyft rides into media network race as ride-hailing rebounds
Lyft Media streamlines offerings across the company’s vehicles, bikeshare network, mobile app and in-car tablets.
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PeopleImages via Getty Images
Trade Desk revenue grows 35% amid surge in CTV, open internet advertising
The ad-tech company sees the growth of CTV as a challenge to the "draconian tactics" of walled gardens like Google.
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Courtesy of FuboTV
Ryan Reynolds’ Maximum Effort inks first-look deal with FuboTV
The sports-first live TV streamer seeks to leverage the production company’s ad experience to underwrite programming.
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Tommaso Boddi via Getty Images
Planet Fitness walks back bespoke Publicis team
The gym chain re-enters Barkley’s orbit less than a year after leaving the independent agency.
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AndreyPopov via Getty Images
Pandemic boom industries slow ad spend amid recession concerns
The finance, alcohol and pet supplies industries cut ad spend amid recession concerns while entertainment, technology and travel firms are spending more, per a new report.
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Courtesy of Molson Coors
Miller Lite rents out grills in latest summer stunt
The Molson Coors brand is targeting the 30% of U.S. households that don't have a grill with a sharing program that includes rentals and giveaways.
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RainStar via Getty Images
Experiments with Nielsen alternatives increase but questions remain, VAB finds
While a majority of the TV advertising market uses measurement alternatives more frequently, advertisers are slower to embrace non-Nielsen options.
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Sweetarts encourages amateur filmmakers on TikTok
The film fest is the latest in the brand’s “Be Both” platform, which frequently uses social media to appeal to younger audiences.
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Courtesy of Bumble
Bumble celebrates Black dating experiences in YouTube series
The push comes as a survey found 45% of Black or African American respondents believe they would feel worthy of love if better represented.
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Chris Kelly/Marketing Dive
Warner Bros. Discovery to combine streamers next summer, considers ad-supported offering
The home of HBO Max and Discovery+ shared more details of its plans for integrating a mixture of ad-supported options to its streaming services.
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Permission granted by IHG Hotels & Resorts
IHG books priciest campaign in a decade to promote loyalty revamp
Created with ad agency Grey New York, “Guest How You Guest” depicts hotel guests enjoying a pampered lifestyle, signaling the return to travel.
