The Latest
-
ANA's new consortium works to rebuild trust between brands and agencies
Transparency concerns and in-housing are two factors contributing to a loss of trust over the past couple of years, ANA research found.
-
P&G's SK-II pairs James Corden with Chloë Grace Moretz for bathroom skincare chat
Humorous YouTube clips of the duo tap dancing and creating an ASMR video aim to change how people view skincare.
-
McDonald's and La-Z-Boy partner on 'McDelivery Couch' sweepstakes
The promotion for McDelivery with Uber Eats includes a chance to win a decked-out couch for binge-watching.
-
Miller Lite reimagines controversial Bud Light ad, provoking a response
As March Madness begins, the beer rivalry gets ugly with the AB InBev brand going on the defensive after Miller Lite launched an expensive series of "competitive" ads.
-
Pinterest, Airbnb find brand synergy with co-produced travel guide
The guide includes travel hacks and trends for different types of vacations, and offers insights into what people are searching for on the platforms.
-
Pandora unveils first sonic logo in campaign refresh
A spring installment of the streaming platform's "Sound On" initiative aims to help users identify the brand whenever its three-second sound bite chimes.
-
Facebook nixes gender, age and ZIP code for some ad targeting in latest settlement
Housing, employment and credit ads will not be able to use these criteria for targeting, after five lawsuits said they discriminate against certain groups.
-
Surprising don'ts for cause-related marketing
A new study suggests that seemingly intuitive approaches, such as emotionally intense messages, actually make consumers more skeptical of a company's goals.
-
SponsoredGo ahead, obsess over efficiency – these brands did, and look what happened
Here's how three marketers improved efficiency to boost campaign results in the "do more with less" era.
-
Instagram launches in-app checkout with 20 major brands
Adidas, Nike, H&M and Kylie Cosmetics are among the names leveraging the feature in closed beta as Instagram continues to elevate its social commerce ambitions.
-
Jordan Peele's 'Us' releases first-ever takeover of Spotify's movies hub
The nearly two-hour listening experience includes songs recommended by star Winston Duke and features discussions with writer-director Peele.
-
73% of online shoppers click on Amazon product ads while browsing, study finds
Among web browsers who have clicked on an Amazon product ad, 83% purchased the item and 60% said the ads were helpful.
-
Campbell unveils new campaigns, ramps up media spend for 4 core snack brands
The CPG's snack division will increase its media spend by 25% for the second half of 2019 with a focus on TV, according to Ad Age.
-
With private brands, Amazon plays the long game
Contrary to recent reports, competitors shouldn't count on the idea that the e-retailer's private and exclusive labels are struggling.
-
Pressure to take a stand on values extends to B2B companies, study finds
Eight in 10 business leaders would end a relationship based on a vendor's failure to address a values-based issue when a crisis occurs.
-
Smirnoff contest solicits pitches to bring Fourth of July parties to life
Videos of fans explaining how they'll serve Smirnoff Red, White & Berry vodka will be shared on the Diageo brand's YouTube channel.
-
Accenture buys Dutch agency Storm Digital to hone programmatic offering
Formed in 2006, the shop focuses on a range of services, including data collection and audience analytics, and has clients like airline KLM.
-
Buffalo Wild Wings debuts 'Jewel Stool' supporting vasectomy patients for March Madness
Part of a larger campaign, the customized barstool recognizes the uptick in surgeries that occur around the college basketball tournament.
-
Microinfluencers outshine celebrities by capturing 40% of brands' spend, study finds
While many consumers have been inspired to purchase by an influencer, most expect brands to be transparent about their partner relationships.
-
Snickers and Skittles expand partnership with WWE
Snickers will once again be a presenting sponsor of WrestleMania and is releasing a limited-edition, WWE-themed line of Hunger Bars.
-
ColumnCampaign Trail: NFL celebrates 100 years; Del Taco's fry soap; Dua Lipa does 'shoppertainment'
The football league attempts to attract generations of fans, while a taco chain taps the quirky product trend and an Asian e-commerce platform melds online shopping and livestreamed concerts.
-
Coors Light's 'smart' tap dispenses free beer when Bud Light goes negative
The activation in bars around the country is a response to Bud Light's Super Bowl commercial, which called out Coors Light and Miller Lite for their use of corn syrup.
-
How PepsiCo and Mars Wrigley are rethinking insights in the age of Uber
At SXSW, executives from the two CPG giants discussed adopting a consumer-centric approach and how it's leading them to overhaul their organizations.
-
Ikea showcases furniture in 'Kama Sutra' guide to 'bedroom satisfaction'
The shoppable content offers design and furniture layout ideas and is part of the retailer's efforts to mail out fewer paper catalogs.
-
Facebook replaces relevance score, changes ad metrics
The changes could help advertisers address trends like personalization and ad relevance.
