The Latest
-
How CPGs like MillerCoors, PepsiCo use Pinterest to energize product launches
Oracle Data Cloud research shows that 75% of Pinterest users are "very interested" in trying new products.
-
Google, Amazon ranked top TV ad spenders for NFL opening weekend, study says
Tech companies represented 19% of the TV ad spend during opening weekend, a larger share than any other sector.
-
Ketel One refreshes Emmy-linked campaign with animated ads
"Drink Marvelously" updates the Diageo vodka brand's cocktail-based campaign from last year's Emmy Awards.
-
E!, Vans boosted results with Facebook's new interactive ad formats
Bobbi Brown Cosmetics, Uber India and Warner Bros. also saw positive results with the mobile platform's new playable, AR and poll ads.
-
CTV startup Innovid acquires display ad firm Herolens
Beyond giving Innovid more cross-channel flexibility, the deal aims to shore up strength against the ad-serving "duopoly" of Google and Amazon.
-
ABC embeds full 'A Million Little Things' episode into YouTube ad
The campaign led to 80,000 video completions of the 43-minute episode and a 38% gain in organic watch time on YouTube.
-
53% of consumers say brands are more political, down from 64%, survey finds
About one-third of Gen Z and 27% of millennials think brands should try to impact political and cultural issues, but only 16% of Gen X and 13% of Boomers agree.
-
Study: Brand perceptions get bigger ding from social media than news
Almost 40% of survey respondents said they'd have a negative perception of a brand that advertises near offensive content, which is more likely to be user-generated social media posts than news.
-
LG taps Vanilla Ice, Ice-T for experiential cocktail competition
To promote a refrigerator that makes cocktail-ready ice, the electronics company is hosting a pop-up bar in New York City this week.
-
55% of Gen Alpha want to buy what their favorite YouTube, Instagram influencers wear
A new report also shows that 14% of the age group are interested in the idea of influencers launching their own retail outlets.
-
ANA debuts measurement for cultural impact of advertising
A metric developed with NBCUniversal and member companies aims to pinpoint how cultural insights in ads affect brand, purchase intent and loyalty.
-
Pepsi heralds return of 'Sunday Night Football' to Cleveland with limited-edition soda
Orange-hued "Believeland" Pepsi will be doled out at a free tailgate for Browns fans ahead of the broadcast on Sept. 22.
-
Yum Brands taps Walmart CIO for global digital, tech strategy
Clay Johnson is the second major technology head credited with assisting Walmart's digital transformation to depart the retailer in 2019.
-
Gen Z's worries about emotional health affect shopping habits, study says
Young adults prefer in-store shopping to disconnect from social media and digital news that are sources of stress.
-
ANA: One-third of advertisers revised media agency contracts in past year
Marketers are looking more broadly at the compensation of their media agencies amid concerns around a lack of transparency.
-
Godiva taps digital for global branding campaign focused on founder
In an attempt to grow its business five times over six years, the brand is focused on "creating wonder and delight."
-
ColumnCampaign Trail: Bombay Sapphire brings new meaning to UGC with crowdsourced creative
Nearly 7,000 people contributed to a tech-powered installation the Bacardi gin brand hosted to awaken the artistic capacity within everyone.
-
OpinionFor retail brands, there's never been a better time to mine millennial FOMO
Taking full advantage of the experience economy requires more than the occasional loyalty perk, trunk show or Instagrammable moment, writes Aptos' Dave Bruno.
-
PepsiCo's new loyalty program offers cash back via PayPal, Venmo
PepCoin aims to foster loyalty among customers as mobile optimization has become key to customer engagement with loyalty programs.
-
Popeyes asks customers to BYO bun after chicken sandwich sellout
The humorous campaign follows a shortage of the chain's new chicken sandwich after just two weeks.
-
Budweiser's 'Serve Our Heroes' tops ranking of purpose-driven ads
Ace Metrix measured the cultural impact of ads by scoring them on "most empowering" messaging with the least chance of negative reaction.
-
Majority of NFL fans watched opening week games via streaming, apps
A study by Colling Media found the league’s Sunday Ticket offering led the pack of content providers with 20% market penetration.
-
Bacardi turns the sounds of bartending into ASMR-inspired video
Soundtracked by musician Swizz Beatz, "Sound of Rum" features top bartenders from around the world and builds on the brand's music marketing.
-
Female CMOs are being hired in record numbers, report says
These developments come as the turnover rate in marketing leadership hit a record level during the first half of 2019.
-
Coke's e-commerce site offers Overwatch League team bottles
The Overwatch League in February named Coca-Cola as its official beverage sponsor going into its 2019 season.
