The Latest
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Axe released a video as part of the campaign. The image was retrieved from its video on May 6, 2021.
Axe targets Gen Z with open-minded approach to attraction in new ads
The brand's latest messaging update was created with The Martin Agency and reflects how quickly ideas about attraction have evolved in the past five years.
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Courtesy of Procter & Gamble
P&G honors Olympic parents with campaign for Tokyo games
Continuing the brand's "Lead With Love" theme, two new short films salute parents who encourage children to achieve athletic and personal greatness.
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Courtesy of Snap
Snap, Twitter introduce expanded video content, advertiser offerings at NewFronts
With a new Creator Marketplace, Snap will connect advertisers with creators while Twitter's partnerships will better reach younger viewers.
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Courtesy of PepsiCo
Rockstar celebrates hustle mentality in first global marketing platform since PepsiCo acquisition
Three short films depict various people on the daily grind, while PepsiCo is promoting an overhaul to the energy drink's visual identity and packaging.
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Permission granted by Cheil Worldwide
Havaianas creates flip-flop shaped island in Fortnite to promote new footwear tie-up
Working with agency Cheil Brasil, the brand developed an in-game location where players can snap photos to share on social media as part of a promotional event.
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Retrieved from Charmin on May 04, 2021
Charmin tests 'BRB Bot' for bathroom breaks on video calls
While P&G doesn't plan to release the AI-powered tool, it's likely to resonate with consumers who have spent hours on video calls due to the pandemic.
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Courtesy of Busch Beer
Busch, Keystone Light restore familiar themes to launch rival summer campaigns
Signaling a potential return to normalcy, each beer brand is running an online sweepstakes to give five winners $10,000 to spend on summer activities.
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FilmMagic for YouTube
YouTube builds on CTV momentum with new commerce, content curation offerings
At its 10th NewFronts presentation, the video giant emphasized the larger role living room screens play in its strategy, including through direct response ads.
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Permission granted by Alexander Mann Solutions
Mobile marketers intensify focus on contextual signals amid privacy changes
Paid social will remain key, while advertisers plan to ramp up spending on podcasts, e-commerce and video, per a survey by Advertiser Perceptions.
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FilmMagic for YouTube
Deep DiveDigital media's big show loses some glitz just as streaming explodes. Maybe that's not a bad thing
The NewFronts presentations are all-virtual for the second year, but some media buyers don't miss the often hectic in-person event and are excited about innovations in areas like e-commerce.
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Courtesy of PepsiCo
Mtn Dew flies flag for Indy 500 with 'Project Green Means Go'
The PepsiCo brand is asking Indianapolis residents to share inspiring messages as racing fans come back to the stands.
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Permission granted by Bombay Sapphire
Bombay Sapphire leans into science with Bill Nye explainer videos
The gin brand is using science to target facts-minded millennials as part of its partnership with the iconic '90s TV personality.
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Courtesy of Tubi
AVODs double down on original programming, content studios at NewFronts
Ad-supported video on demand platforms including Fox's Tubi and Amazon's IMDb TV rolled out new offerings for viewers and advertisers.
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Courtesy of Pepsi
Pepsi opens virtual restaurant Pep's Place for food and beverage delivery
Debuting today in select markets, the ghost kitchen offering suggests which food goes best with Pepsi beverages and will be supported with ads.
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Courtesy of Roku
CTV ad spending leads growth in digital video, IAB finds
Marketers increased their spending on connected TV last year by 22%, more than any other category of digital video.
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Depositphotos_40325215_originalamazon
Amazon courts brand dollars as ad-supported OTT offerings hit 120M monthly viewers
As part of its NewFronts debut, the company talked up a streaming slate that includes IMDb TV, Twitch and live sports and has grown viewership nearly sixfold over the past year.
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Courtesy of Roku
OpinionLet's be upfront: We can't go back to traditional TV buying
The upfronts need to adapt to help marketers stay relevant as consumers' idea of TV remains fluid, writes TVSquared President Jo Kinsella.
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Spencer Platt via Getty Images
Verizon sells media business after struggle to dent digital advertising duopoly
Apollo acquiring the unit behind AOL and Yahoo is another signal that navigating digital media hasn't gotten easier even as the channel now dominates consumer habits.
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Retrieved from Don Julio on May 03, 2021
Don Julio celebrates Cinco de Mayo with beverage vouchers and an NFT
The Diageo brand established the Tequila Don Julio Fund to support bar and restaurant workers as part of a far-reaching campaign that also includes an "Automated Tequila Machine."
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Courtesy of Warner Bros.
How 'Godzilla vs. Kong' is racking up monster views on TikTok
Warner Bros. again tapped agency Movers+Shakers to develop a viral campaign that blends the right mix of creative elements with an understanding of the app's user base.
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Courtesy of Frito-Lay North America
Cheetos, Doritos face off in 'Flamin' Hot' social media contest
Along with an influencer partnership, the Frito-Lay brands are asking people to vote on their favorite snack for a chance to win branded merch.
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Almost half of CMOs are women, but role slips on other diversity fronts, study finds
Last year's incoming class of CMOs saw a "steep dropoff" in racial and ethnic diversity despite a deluge of brands pledging to improve hiring practices.
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Courtesy of Amazon
Amazon's ad sales soar 77% as marketers target online shoppers
Researcher eMarketer predicts Amazon's U.S. ad business will grow 30% this year to exceed $20 billion for the first time, and surpass $30 billion by 2023.
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Retrieved from General Mills on April 29, 2021
General Mills auctions NFTs to promote return of chocolate Dunkaroos
Buzz around one-of-a-kind digital images sold as nonfungible tokens is drawing interest from brands looking to drive publicity for their campaigns.
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Permission granted by Ally
Ally reemploys AR for new instant win mobile game
The latest gamified activation from the digital financial services firm demonstrates the power of a dollar while supporting healthcare workers.
