The Latest
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Miller Lite drafts Vatom Labs for blockchain-powered mobile trivia game
Appearing in apps, social channels and geotargeted media, the game aims to reach users at 230,000 bars and restaurants nationwide.
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Band-Aid, Dawn and Hershey's ranked highest of healthiest US brands
Restaurants, airlines and retailers, including Amazon, were absent from the top 10 list that looks at factors like brand reputation and value.
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OOH ad revenues reach post-recession high after 7.7% rise in Q2
Digital offerings accounted for nearly one-third of channel revenue, and top spenders included Facebook, Amazon and Apple.
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Planters celebrates '90s snack's return with cheesy Twitter giveaway
People can tweet at Mr. Peanut with foods they would cover in Cheez Balls' signature powder to win a shaker full of the stuff.
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Facebook's new off-site activity tool likely to impact marketers
Users can see information that apps and websites gather about them and prevent the data from being linked to their Facebook accounts.
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Subaru, Frito-Lay top ranking of 6-second ads on YouTube
Dove is the first brand to make the top 10 list with a cause-driven message around the underrepresentation of women in media.
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Lowe's taps YouTube DIYer for video series on NFL-themed home makeovers
A campaign debuting ahead of the league's 100th season promotes the more than 10,000 licensed products available in Lowe's stores and online.
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Dr Pepper renews mock TV series 'Fansville' as college football gears up
This year's episodic marketing campaign, an extension from last year, depicts a community where everyone is a die-hard football fan.
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Walmart's CMO to depart after a year on the job
The company also announced the creation of a new retail marketing team focused on store initiatives, merchandising and e-commerce.
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OpinionThe boardroom's obsession with NPS is shortsighted
Companies blinded by the single metric are doing their customers a disservice and sacrificing relevant insights that could turn profits and heads, writes Clarabridge's Sid Banerjee.
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McDonald's hypes spoof streetwear line 'Schnuggs' with AR lens, GIFs
A U.K. campaign for the limited release of Spicy Chicken McNuggets includes integrations with Snapchat, bringing posters to life through AR.
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Publicis acquires full-service indie agency Rauxa
The largest woman-owned agency in the industry reported $70 million in net revenue last year and has clients including Verizon and Samsung.
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Jaguar petitions to redefine the word 'car' for the electric age
The Oxford English Dictionary definition references an "internal combustion engine," which models like the I-Pace don't rely on.
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Target launches Good & Gather grocery brand
Replacing the retailer's existing Simply Balanced and Archer Farms lines, the new store brand will hit stores and online next month.
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Direct Auto taps Tonya Harding, Johnny Manziel for rebrand focused on second chances
Rapper Fat Joe also makes an appearance in the campaign created with agency of record Pereira O'Dell.
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ColumnCampaign Trail: Why Brita used Photoshop to trash idyllic locations
Part of what powered the #NoFilterNoFuture campaign on Instagram were compelling influencer narratives and a dash of deception.
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Campbell Soup, Rolex top ranking of brand personality
Trustpilot revealed the "big five" basic traits are openness, conscientiousness, extraversion, agreeableness and emotional range.
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Adobe: Just 35% of marketers think their content pipeline is efficient
Lack of access to information is a hurdle for creatives, with 40% citing a desire to see more reporting data.
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Hinge kills new mascot in push for users to find love and delete its app
The dating app's first international campaign includes ads in New York City subway stations and on Hulu.
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Levi's tailors sports marketing strategy as athletes become influencers
Social content and experiential events around sports fit into the denim pioneer's broader strategy to find "center of culture" moments, experts said on a panel.
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Deep DiveCan brands avoid backlash as sustainability scrutiny piles up?
Big businesses are some of the world's largest producers of waste, and they're under mounting pressure to craft strategies to address the issue. Experts advise that actions speak louder than words.
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Rice Krispies designs Love Notes packaging to comfort kids with autism
Other snack brands have turned to packaging innovation and cause-led initiatives to stand out in the crowded back-to-school season.
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Foot Locker salutes Nike with ads honoring the swoosh, exclusive gear
The duo's latest collaboration taps sports and music stars to capture sneakerhead sales and highlight the history of Nike's iconic logo.
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Study: Consumer brands waste $50B of digital, trade marketing spend
Of the $60 billion put toward digital last year, more than half showed either negative ROI or the returns weren't measured at all.
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Ad Age: Walmart's digital ad in-housing hits technical snags
Amid the retailer's transition from working with WPP's Triad, some executives are airing frustrations around inventory and a tiered advertiser system.
