The Latest
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John Hazard/Marketing Dive
Deep DiveBrands recalibrate to community-building during quarantine
Social distancing mandates upended in-person activations, leading brands like Chipotle to get creative with cultivating connections online. But can they sustain momentum once the pandemic subsides?
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Cara Salpini for Retail Dive
What the coronavirus means for DTC brands
Digital natives like ThirdLove and StitchFix may not face the massive store closures brick-and-mortar retailers are grappling with, but they're experiencing their own obstacles.
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Getty
Accenture buys B2B marketing agency Yesler
The deal will add account-based marketing, customer advocacy, sales enablement and marketing automation services to Accenture's offerings.
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Courtesy of Quantasy + Associates
Essence hosts virtual wellness event to reach people in lockdown
The media company's event included presentations from leaders across fields and used a live Q&A platform to let viewers at home participate.
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Chantal Tode for Marketing Dive
Cannes Lions canceled over coronavirus challenges
A full cancellation comes as major advertising firms like WPP freeze travel plans, awards submissions and other discretionary spending.
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Report: Walmart suspends affiliate program with MagicLinks, Rakuten
The suspension could hurt influencers and other creators that rely on affiliate incomes as advertising retreats and programs are cut.
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Sam's Club
CVS, Olive Garden and Sam's Club coronavirus ads rank high in likeability
Recent ads by the brands scored by directly addressing the pandemic and communicating relevant and supportive messaging.
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FilmMagic for YouTube
Amazon drops out of NewFronts, joining Twitter, Digitas and Walmart's Vudu
Other publishers like YouTube told Adweek they still plan to participate in the rescheduled event, but are working through what presentations will look like.
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Courtesy of Stella Artois
Stella Artois taps 'Love Is Blind' stars to talk romance on Instagram Live
Couples who get engaged while social distancing can post with the hashtag #WeddingContest to enter for a chance to have the brand fund their wedding.
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Lowe's supplies inspiration for DIY signs to thank healthcare workers
The campaign calls on consumers to share their gratitude through crafts and post photos online with the hashtag #BuildThanks.
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Retrieved from Honda on April 02, 2020
Honda shifts gears with campaigns to highlight COVID-19 relief
Efforts by the carmaker include a #LessDriveMorePark social media campaign from its Acura luxury brand.
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Adwanted buys SRDS from Kantar to support print ad sales with data
The sale of is a sign of how Bain Capital is restructuring Kantar after buying a 60% interest in the company from WPP for $3.1 billion last year.
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Retrieved from DoSomething.org on April 02, 2020
HSBC, DoSomething.org launch personal finance campaign starring 'Black-ish' actor
The push aims to encourage personal savings during Financial Literacy Month by enlisting social influencers and a contest.
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Gartner: 65% of CMOs are preparing for budget cuts
Executives must be agile and ready to operate on smaller budgets with a skeleton team, the research firm recommends.
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"No Toilet Paper in Walgreens" by Raed Mansour is licensed under CC BY 2.0
Consumers believe brands can lead coronavirus response, but demand practical solutions
Businesses that prioritize profits over the health and security of people during the pandemic risk damaging trust permanently, Edelman found.
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Deep Dive
How will coronavirus pressures shape the agency in-housing debate?
The in-house model's focus on cost and efficiency may be appealing in a tough economy, but existing problems with the approach may be amplified.
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Flickr
T-Mobile urges gratitude for 'helpers' on April Fools' Day
Brands are adjusting their approach to the annual occasion, with T-Mobile's #GiveThanksNotPranks campaign raising money for COVID-19 relief.
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Rubicon Project, Telaria complete merger to seize on booming CTV space
The deal creates the industry's largest independent sell-side platform, which intends to better compete with Google and Facebook.
UPDATED: April 1, 2020 at 9:28 a.m. -
Courtesy of Trade Coffee Co.
DTC coffee brand Trade brews virtual meetup in new video ad
Promoting its subscription delivery service, the spot was directed and edited remotely via video conference.
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Opinion
Mitigating the damage of mega-event cancellations due to coronavirus
Despite lost time and nonrecoverable costs, marketers can alleviate major damage of cancellations through ample contingency planning and swift responses, writes Gartner's Jessica Ekholm.
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Hasbro supports families staying indoors with new online resources
Bring Home the Fun website supplies useful ideas and relatable stories for parents seeking ways to keep kids occupied during coronavirus lockdowns.
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Report: Airbnb pauses marketing to save $800M during pandemic downturn
With the travel and hospitality industry harshly impacted, the company is enacting a hiring freeze and cutting executive pay.
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Courtesy of Chipotle
Chipotle turns Challenger Series into virtual gaming tournament
Half of the earnings for winners of the virtual gaming competition will be donated to COVID-19 relief efforts.
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"Jackson Avenue at Federal Plaza, Stay Home City of Chicago Ad" by Raed Mansour is licensed under CC BY 2.0
IAB: Mission-based marketing jumps 42% amid coronavirus
Despite the current dire mood, there are signs that advertising and marketing activity can rebound during the second half of 2020.
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Most brands aren't ready to win in e-commerce, report says
Just 17% of brand say they are ahead of the curve or leading in that space, while 71% reported they have a strong focus in e-commerce, but are catching up to or keeping pace with competitors.
