The Latest
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Papa John's might win back consumer sentiment, but can it save its business?
Sales and share of the social media conversation were slipping even before a highly publicized fallout with its founder. A new campaign focused on solidarity among franchisees is resonating, but that might not be enough.
Creative -
ColumnCampaign Trail: Diesel embraces 'Hate Couture'; Ashley Madison parodies Nike's Kaepernick ad
Two marketers make bold plays this week: one by spinning online hate speech into fashion, another by poking fun at an already-contentious topic.
Campaign Trail -
Oreo spotlights cookie-shaped eyebrows, slo-mo milk dive in new influencer content
The campaign focuses on the idea that "Some People'll Do Anything for an Oreo."
Creative -
KFC lets fans 'adopt' new bear-shaped Colonel in promotion of Hot Honey flavor
The latest iteration of the brand mascot takes the form of a nostalgia-inspired honey bottle, and consumers can enter for a chance to win one of their own.
Creative -
Volvo drives 35% sales lift with interactive connected TV ads
Viewers on Roku and Samsung devices could explore the inside of a car and receive location-based personalized messages.
Marketing Tech -
Amazon leaps ahead to become No. 3 digital ad platform, eMarketer says
The e-commerce giant is now forecast to generate $4.61 billion in U.S. ad revenue this year, up from March's projection of $2.89 billion and surpassing Microsoft and Oath for the first time.
Analytics -
Facebook ad spending rebounds but ROI drops significantly, analysis finds
Due to the Cambridge Analytica scandal and ensuing campaign addressing the controversy, consumers may be growing more suspicious of Facebook advertisers.
Marketing Tech -
McDonald's will feature students behind diversity prank in its marketing
Two Filipino Americans who hung a poster in a Texas location after noticing a lack of diversity in the restaurant's images each received $25,000 and offers to be in an upcoming campaign.
Creative -
Adobe snaps up cloud-based marketing services platform Marketo for $4.75B
The deal could help Adobe translate the focus on personalization and cross-channel experiences popular in consumer-facing marketing into a B2B specialty.
Marketing Tech -
US ad spend jumped 5.8% in Q2 and is on pace for a record year, forecast says
The U.S. ad market is projected to exceed $200 billion for the first time in 2018 and expand 6.9% from 2017.
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Ketel One Botanical pairs with influencers, Drizly for girls' night in events
The Diageo-owned vodka brand encourages women to unwind from everyday stresses and savor time with friends over cocktails at home on Sept. 22.
Creative -
Technology in action at TGI Fridays: No 'better use case than selling alcohol with AI'
By integrating AI into mobile and email efforts, the restaurant chain could differentiate customers and personalize experiences at the bar.
Marketing Tech -
Gap cut paid search keyword ads by 95%, analysis finds
As the retailer falters, it is focusing most of its search investment on brand terms and neglecting keywords that could lure in new customers.
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Macy's highlights in-store tech, e-commerce brands ahead of the holidays
The department store retailer is rolling out VR experiences in the furniture department and AR ones in beauty, CEO Jeff Gennette said.
Marketing Tech -
Kia, Red Bull build drift car and racer Collette Davis jumps over it
Several 30-second spots, a long-form video and a YouTube series show how the 2019 Kia Forte completed the stunt.
Creative -
40% of millennials prefer watching their favorite TV shows live, study finds
These consumers also experience a range of emotions from TV content, and their favorite shows can influence their purchasing decisions.
Social Media -
Acura urges social media users to #LookUp in new influencer campaign
The campaign offers audiences tutorials on picture-taking and was inspired by an existing hashtag that has about 4 million views.
Creative -
Absolut doesn't sugarcoat it in videos promoting new grapefruit flavor
Actor Jesse Tyler Ferguson crashes everyday awkward situations with "truth bombs" in videos on Instagram, Snapchat, YouTube and connected TV.
Creative -
Bonobos founder hands off CEO role to CMO
Micky Onvural joined Bonobos two years ago as chief marketing officer and after 10 months added the co-president title.
Executive News -
Doritos sponsors gaming tournament at annual Twitch convention
Top Twitch streamers will compete in the Doritos Bowl as they play Call of Duty: Black Ops 4's new Blackout mode.
Marketing Tech -
Pinterest opens influencer API to third-party platforms
Marketers will be able to better measure campaigns and find creators to work with that are best-suited for a brand.
Marketing Tech -
The North Face expands definition of 'exploration' in short films
The videos are part of a new global campaign with the tagline "never stop exploring" that will feature musicians, athletes and activists.
Creative -
ColumnComic Dive: Amazon Attacks
The e-commerce giant has already helped topple big name retailers. With its aggressive moves into advertising, video and voice, who's next?
Marketing Tech -
Uber looks ahead with its biggest ad campaign
The ride-hailing pioneer seeks to bounce back from a year of bad publicity with a more optimistic approach to its "Doors Are Always Opening" spot.
Creative -
Arby's offers free brand-inspired tattoos in 'sandwiches for life' promo
While there's no free food involved, the brand is offering a "higher level of sandwich commitment" to those interested in getting a permanent tattoo.
Creative