The Latest
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Permission granted by The Kraft Heinz Company
Heinz honors ‘irrational’ fan love in first unified global brand platform
Representing Kraft Heinz’s biggest media investment to date, the effort celebrates tales of brand passion, such as ketchup bottle tattoos.
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Diego Thomazini via Getty Images
IPG turns on quantum computing to supercharge campaign optimization
A partnership with D-Wave aims to build high-value audiences and deliver more relevant ads as signal loss intensifies.
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Courtesy of Visible Wireless
Verizon-owned Visible launches Pride Month game show ‘No Straight Answers’
The ‘70s-inspired game show will stream on TikTok, Instagram and YouTube and challenges two teams to games like “LGBTQ&A” and “Slang Slam.”
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Courtesy of State Farm
How State Farm meets the challenge of Gen Z marketing with esports
The insurance firm’s “Gamerhood Challenge” is returning for a second year with bigger challenges and adding YouTube as a streaming partner.
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Retrieved from Instacart on March 02, 2021
Instacart begins nationwide rollout of ChatGPT search tool
The tool allows customers to find products as well as recipes, food prep tips and more using “natural language” instead of keyword-based searches.
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Courtesy of Frito-Lay North America
Frito-Lay makes largest-ever investment in women’s sports for World Cup
As women’s sports continue to gain viewers, the snack marketer’s activations will span popular brands and include its Cracker Jill campaign.
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Retrieved from Unilever on November 17, 2020
Unilever’s chief digital and commercial officer Conny Braams departs
The executive spent more than 30 years at the CPG giant and has served as its top marketer since the start of 2020.
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Permission granted by TaKorean
How restaurants can get a slice of Gen Z’s $360B spending power
This generation's prioritization of time, social media and altruism — combined with a comparative mistrust of tech — sets it apart from millennials and Gen X.
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Courtesy of WPP
WPP shakes up creative process with AI-powered content engine
Supported by Nvidia, the new platform promises to generate large volumes of assets like images and videos while staying true to client goals.
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Permission granted by Don Julio
ColumnCampaign Trail: Don Julio’s fantastical disco day party introduces a new innovation
The Diageo distiller created a vibrant, pink-hued world to position its new Rosado expression as the daytime counterpart to its popular 1942 product.
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Retrieved from LinkedIn on May 27, 2023
LinkedIn emphasizes the power of networking in global push
Created with Droga5, “Find Your In” includes a minute-long spot and creator-led activation and arrives following a major round of layoffs at the company.
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Permission granted by Cashmere
How Cashmere’s blend of culture and data is winning clients
Recent AOR appointments from Marriott Bonvoy and Dave & Buster’s demonstrate how the agency’s approach is resonating at a fraught time for brand messaging.
Updated May 26, 2023 -
Courtesy of MilkPEP
Milk checkoff’s ‘Wood Milk’ campaign featuring Aubrey Plaza violates federal laws, health group says
The Physicians Committee for Responsible Medicine filed a complaint with the USDA’s inspector general, claiming the website and videos with the “White Lotus” star disparages another product and was intended to influence policy.
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Courtesy of Smoothie King
Smoothie King pens paperback romance novel with aid of ChatGPT
The 250-page “A Summer Fling to the X-Treme” is laced with secret codes readers can crack for the chance to win a free smoothie via the brand’s app.
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Courtesy of Invisalign
Invisalign rejects the hassle of braces for creator-led social media push
“Stay Clear of Drama” enlists popular TikTok creators to share the perks of Invisalign compared to braces, like the ability to eat gummy candy.
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Courtesy of McDonald’s USA
McDonald’s spotlights Black Girls Surf to promote ‘Little Mermaid’ tie-up
The fast food giant is doubling down on inclusivity around a film that has faced racist backlash, while the chain faces its own accusations of racial bias.
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Courtesy of Bacardi Rum
Bacardi extends brand platform with custom Snap AR lens, sneaker NFTs
A speakeasy pop-up event in New York and music festival experiences are also part of the brand’s latest iteration of its “Do What Moves You” platform.
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Courtesy of Chipotle
Chipotle gears up for a fight with Street Fighter 6 activation
The chain is rewarding consumers who place orders on the web or via app with in-game currency and will trade free food for viewing time on Twitch.
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Justin Sullivan/Getty Images via Getty Images
Inside Google’s plans for improving paid search with generative AI
More efficient ways to produce and edit assets and ensure responses are relevant to consumers were a focus of this year’s Google Marketing Live.
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Courtesy of Nike
In massive executive shuffle, Nike names new Jordan president
Heidi O’Neill's promotion to president of consumer, product and brand will “fully integrate [Nike’s] brand marketing storytelling to build deep relationships and engagement with the brand.”
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Courtesy of Cooler Screens
Kroger brings digital smart screens to 500 locations
The grocer is adding units from Cooler Screens on the heels of a three-year pilot, with the goal of strengthening its retail media offerings.
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Courtesy of Peloton
Peloton’s latest brand revamp arrives as revenue drops 22%
The refresh brings a free membership tier and a new in-app content feature, Peloton Gym, as the brand strives to be more accessible.
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Justin Sullivan via Getty Images
Walmart Connect enlists creative partners to help brands craft better ads
Companies including VidMob and The Mars Agency are allying with the retailer’s ad division amid a run of growth, with sales up 30% last quarter.
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Courtesy of Kraft Heinz
Kraft Singles refreshes brand with bold colors, easier-to-open packaging
The first overhaul in five years arrives as the brand looks to maintain its momentum during a period of high inflation.
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fizkes via Getty Images
71% of CMOs lack the budget needed to execute marketing strategy in 2023
Martech is the recipient of the biggest boost in spending while labor faces the largest pullback, a dynamic that could present challenges down the line.
