The Latest
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ColumnComic Dive: Dunkin' Goes Nuts
After dropping "Donuts" from its branding, the coffee chain is embracing craft beer, dry shampoo, tiny homes and more to forge a fresh identity.
Creative -
SponsoredFinally, an enterprise-worthy analytics solution for solving the challenge of advertising on Amazon
An intuitive platform that enables smart Amazon advertising investment decisions at scale.
Analytics -
IPG outperforms peers, posting strong organic growth for Q3
The acquisition completion of Acxiom Marketing Solutions on Oct. 1 could further strengthen the ad holding giant's business prospects.
Marketing Tech -
Report: P&G asks for retailer data to target programmatic ads
While retailers have long been reticent to share customer data, the CPG giant and world’s largest advertiser is positioning the data exchange as a way to better drive sales for stores.
Marketing Tech -
Lufthansa's AI-powered ad campaign personalizes travel experiences
Created with IBM Watson, the ad answers general airline questions and provides travel content for 15 European destinations.
Marketing Tech -
Kellogg mixes cereal brands 'All Together' for GLAAD partnership
The boxes nod to inclusivity and will be available at the brand's New York City Café, with proceeds going to GLAAD.
Marketing Tech -
Study: 52% of Gen Z males prefer nontraditional sports
The cohort reports being frustrated that traditional sports are overloaded with marketing messages.
Social Media -
Facebook takes aim at clickbait, exaggerated and 'spammy' ads
Ads with low-quality characteristics will have reduced distribution in the Facebook ad auction or won't be approved.
Social Media -
YouTube advertisers can now target audiences watching on TV screens
Ads for YouTube videos viewed on TV drove an average lift of 47% in ad recall and 35% in purchase intent, according to Ipsos Lab Experiments data.
Marketing Tech -
Facebook denies fresh claims that it sat on faulty video metrics info
The social network knew about viewability errors for more than a year before publicly copping to them in the fall of 2016, according to new allegations in an ongoing California lawsuit.
Social Media -
Retailers' ad spend will exceed $23B over Black Friday, Cyber Monday, survey says
During the shopping holidays, retailers plan to direct 35% of their spend to Google search and display, 18% to Facebook and 15% to Amazon.
Marketing Tech -
Toyota sees 21% performance lift with blockchain optimization for programmatic ads
Leveraging Lucidity's tech, the brand blacklisted sites and apps with high levels of impression and click discrepancy and shifted its budget to better performers.
Marketing Tech -
Capri Sun unveils 'The Together Table' to drive awareness of bullying
The Kraft Heinz brand is partnering with No Bully to encourage students to take the pledge to #SitTogether.
Creative -
Sears grabbed just 0.7% of retail click share over the past year, analysis finds
As the retailer files for bankruptcy, Adthena revealed how Amazon, Overstock and Zappos beat the company on its own search terms.
Analytics -
Google Shopping Actions wins over Best Buy, Sephora, Nike
The tech company adds products from three of the biggest names in retail to its streamlined search-and-buy capability.
Marketing Tech -
L'Oréal Paris tackles going gray with new web series starring Helen Mirren
"The Roots Family" premiered this week on the brand's YouTube channel and focuses on multiple ambassadors who span generations in the fictional family.
Creative -
Kellogg supports World Food Day push with digital drive on Amazon
As more brands focus on cause-led marketing initiatives, Amazon can leverage the partnership to show off how its platform bolsters those efforts.
Marketing Tech -
Deep Dive4 takeaways on video from Advertising Week
The challenges and opportunities spurred by a changing landscape were top of mind for executives that descended on New York earlier this month.
Marketing Tech -
Kantar: Spirit Halloween dominates paid search ahead of the holiday
The seasonal retailer was the most clicked-on advertiser for Halloween-centric keywords from Sept. 1 to Oct. 9, the analysis found.
Analytics -
ColumnCampaign Trail: M&M's Halloween haunt; Carl's Jr. stumps for 'condimeat'; a legendary beer campaign
Not-so-spooky TV spots, an odd online petition and a storytelling push that blends experiential and social make our editors' picks for the week.
Campaign Trail -
ANA: In-house agencies rapidly proliferate, and they're handling more important work
Internal shops are taking on more than "low-hanging fruit," as 79% of brands express high levels of satisfaction with their in-house output.
Creative -
How Nike curbs the challenges of Instagram's popular Stories feature
The brand's global head of business and media detailed how the shoemaker transforms the format's difficulties into strengths.
Creative -
Just For Men aims to redefine men's grooming with 'Be The Better Man'
The multichannel campaign and brand refresh are part of a growing trend where male-centered marketers are challenging traditional definitions of masculinity.
Creative -
Degree hosts pop-up dance classes in new wellness-focused campaign
The partnership with DanceOn includes in-person and virtual dance classes, social media content and an "ultimate" dance sweepstakes.
Creative -
86.5% of digital display dollars will be programmatic by 2020, eMarketer forecasts
In a sign that marketers are retaining some control over ad buying, direct buys account for 58% of programmatic spending.
Marketing Tech