The Latest
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Retrieved from Stop & Shop on August 13, 2020
Stop & Shop unveils new e-commerce platform
An updated online experience and loyalty program includes the phasing out of Peapod as a consumer-facing service.
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Planters
Planters debuts Peanut Jr. with Twitter challenge celebrating quarantine birthdays
Baby Nut, the reincarnation of Mr. Peanut, has rapidly aged into a 21-year-old Gen Zer who is looking to make followers' birthday wishes come true.
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Retrieved from Blockbuster/Airbnb on August 12, 2020
Last Blockbuster location will host '90s-themed sleepover through Airbnb
The return of branded rentals signals that experiential marketing could see a resurgence as the world reopens from the pandemic.
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Courtesy of Mondelez International
Sour Patch Kids picks NYC for first retail store
The strategy is reminiscent of pre-pandemic days, when in-person experiential retail was a focus for big brands looking to engage consumers across channels.
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Buffalo Wild Wings names Target brand manager as new marketing chief
Rita Patel steps into the role as the largest sports bar brand in the U.S. faces uncertainty around restaurant reopenings and the fall sports season.
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Courtesy of Dunkin'
Dunkin' offers up branded RV in social media sweepstakes
The brand is capitalizing on the popularity of recreational vehicle travel during the pandemic to promote a new line of cold teas.
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Courtesy of Kroger
Kroger goes for endless aisles with new marketplace strategy
The grocer will introduce 50,000 products from third-party sellers this fall, effectively doubling the size of its current Ship marketplace.
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Courtesy of Adobe
Adobe spotlights, supports diverse creative voices across digital and film
Along with a dedicated website section, the tech company will sponsor a special digital issue of The New York Times' T Magazine and team with the Sundance Institute for a fellowship.
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unsplash/freestocks
WSJ: Twitter discusses merger with TikTok's US operations
A potential Twitter deal would add an interesting fold to the narrative considering the company's history with Vine, a pioneering video app it shuttered in 2017.
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Courtesy of Subaru
Subaru shows real California wildfire footage in new cause marketing ad
By pledging to replant 500,000 trees, the car brand's latest effort follows its ongoing work supporting National Parks and the outdoors.
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Courtesy of Bagel Bites
Bagel Bites' first ad campaign in decades stirs pop cultural debates
Humorous videos debate things like pony versus unicorn, wrapping with the tagline "Pizza on a Bagel — We Can All Agree With That."
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Courtesy of Hot Docs
LG showcases new Velvet 5G phone in documentary film series
Shot using the new smartphone, interviews of the directors for each film will run on Instagram Live and IGTV starting this week.
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Peloton restructures marketing around 2 new leadership roles
Karina Kogan will oversee global marketing for products while Dara Treseder will set strategy around brand building, company growth and international expansion.
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Peter Adams for Marketing Dive
TikTok makes first push into streaming with Fire TV app
The move into video streaming comes at an ignominious time for the popular app, which faces a crackdown in the U.S.
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Courtesy of The Kraft Heinz Company
Kraft pushes Mac & Cheese as pandemic breakfast to reach busy parents
A new ad, limited-edition packaging and sweepstakes come after Kraft found that parents have served the meal in mornings more often in recent months.
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Michaels adds new perks to its rewards program
The arts and crafts retailer aims to strengthen relationships with its customers digitally.
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Courtesy of Jose Cuervo
Jose Cuervo taps Lil Dicky to host first episode of live YouTube series
The five-week series, "Who's Making Margs?," will bring viewers inside a new celebrity host's home each week to mix drinks and compete for prizes.
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Courtesy of Microsoft Teams
71% of marketers expect virtual events to continue beyond 2020, survey finds
While many business functions work well virtually, lead generation remains a key challenge for media and marketing executives.
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Cara Salpini/Marketing Dive
Athleta names interim CMO
Gap Inc. has shuffled its marketing leadership recently, with Banana Republic's marketing head taking over at its namesake brand in February.
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Cara Salpini for Retail Dive
How the coronavirus altered DTC's relationship with brick and mortar
As e-commerce became increasingly competitive, digitally native brands opened stores. But the pandemic forced brands to pause plans and seek alternatives.
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Rohit Tandon via Unsplash
Ad stakeholders race to form new digital media standards as old ones face 'Tower of Babel' moment
As bedrock tools like cookies enter their final days, major advertisers, agencies and publishers have created a group focused on safeguarding both personalization and user privacy.
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Courtesy of Procter & Gamble
Gillette Venus, Cottonelle help players customize Nintendo's 'Animal Crossing'
Both brands debuted digital content that gives players more ways to design their avatars and virtual homes in a game that surged in popularity during pandemic lockdowns.
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Apple marketing chief Phil Schiller steps back
After more than 30 years at the company, an integral player in key product launches is scaling back his responsibilities as Greg Joswiak steps up.
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Courtesy of Chipotle
Chipotle debuts branded apparel dyed with recycled avocados
Available at a microsite, the line supports sustainability at a time when fast fashion is often associated with negatively impacting the environment.
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Courtesy of Anheuser-Busch
Anheuser-Busch hosts virtual music festival for International Beer Day
Featuring its portfolio of brands, the marketer will run promotions on Drizly and other delivery services to urge people to enjoy the festival from home.
