The Latest
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CBS nearly sold out of Super Bowl ad inventory, per media report
The relatively well-selling spots suggest marketers aren't especially concerned about the pandemic forcing an outright cancellation of the big game.
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Courtesy of Ben & Jerry's
6 months later: Activist marketing takeaways from Nike, Ben & Jerry's calls for racial justice
Analyzing brand messages supporting Black Lives Matter, Gartner found terms like White supremacy alienated consumers — but an ad's reception doesn't tell the full story.
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Walgreens debuts retail media network, with revamped loyalty program front and center
The pharmacy chain follows chief rival CVS in pushing an ad engine that looks to seize on growing marketer demand for first-party data to support digital ads.
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Courtesy of PepsiCo
Pepsi releases spa kits to ease consumer stress at home
Other brands have tried to calm consumers during the COVID-19 pandemic and 2020 presidential election cycle.
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Digital ads account for majority of media spending for first time, GroupM says
Google, Facebook and Amazon will be the biggest beneficiaries of digital ad growth, per GroupM's revised estimates for U.S. ad expenditures.
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Retrieved from Kellogg Company on December 02, 2020
Mr. Pringle gets 'glow up' for snack brand's first packaging refresh in 20 years
Streamlined design and iconography for the crisp label come as parent company Kellogg looks to sustain pandemic-driven sales momentum.
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Courtesy of Coca-Cola
Coca-Cola salutes 'holiday heroes' with personalized soda bottles
With the pandemic upending traditions, a brand that's intertwined with the holidays is offering fans a way to acknowledge people who deserve thanks.
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Verizon Media rolls out ConnectID to replace third-party cookies
ConnectID has first-party data for more than 900 million consumers worldwide who use Verizon's various online properties such as Yahoo and AOL.
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Courtesy of The Clorox Company
Pine-Sol launches online store to support women entrepreneurs of color
With the Pine-Store, the Clorox brand becomes the latest company to launch an e-commerce platform to gain greater insight into its customer base.
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"Woman in Yellow Tshirt and Beige jacket Holding a Fruit Stand" by Anna Shvets is licensed under CC BY 1.0
OpinionThe rise of retail media networks calls for standardization
For retailers that aren't Amazon and Walmart, it may be wise to align on measurement and attribution standards that unify silos, writes Inmar Intelligence's Aaron Kechley.
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Ad spend retraction due to COVID-19 worse than expected: WARC
The "most hostile" year in four decades for advertising has hit traditional media particularly hard while online video advertising's growth is stronger than previously forecast.
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Retrieved from GENYOUth on December 01, 2020
Campbell, Target team on Madden NFL tournament fighting food insecurity
Timed around Giving Tuesday donation drives, the event shows how marketers continue to shift toward virtual activations.
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Courtesy of PepsiCo
PepsiCo's in-house technology informs radical shift to digital
An internal measurement system called ROI Engine has guided the marketer's recent decisions to place bigger bets on streaming and e-commerce, while saving the organization millions.
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Winners and losers of Black Friday 2020
Online sales, curbside and store pickup all surged as a sales event defined by the pandemic took shape.
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Courtesy of Lowe's
Lowe's helps NFL players bring Christmas spirit to their hometowns
Donations of pre-lit Christmas trees to those impacted by the pandemic as well as a social media tree lighting push reflect how the retailer continues to focus on local communities.
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Courtesy of Visible
Verizon's Visible eyes 'Schitt's Creek' star Dan Levy for ad campaign
Keying in on Levy's prominent eyebrows, the "Unlimited Eyebrowsing" effort highlights the "brow-sing" capabilities of the carrier's unlimited data plans.
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Courtesy of Kinder Joy
Kinder Joy's holiday campaign highlights family moments
The Ferrero brand joins other marketers in reinforcing the idea that the holidays this year can still be a special time despite some traditions being put on hold.
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Opinion
3 mistakes CMOs are making with COVID-era budgets
Becoming good at strategic cost optimization isn't just about making hard decisions and cutting costs. It ensures marketing is sustainable in the face of upheaval, writes Ewan McIntyre of Gartner for Marketers.
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Courtesy of Pinterest
Heineken crafts bottles and cans into holiday gifts
With Pinterest and Tastemade, the cross-portfolio campaign reimagines Heineken, Dos Equis and Tecate through "holiday hack" videos.
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Courtesy of Whole Foods
Brands serve up sides of helpfulness for a topsy-turvy Thanksgiving
Meal insurance, baking fails and cooking tips command the marketing spotlight this year as homebound consumers are forced to improvise and experiment.
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Courtesy of Triscuit
Triscuit takes on food deserts with first purpose-driven campaign
"The Missing Ingredients Project" will grant $1 million to groups improving access to food, and arrives as parent company Mondelez debuts its new human-centric marketing strategy.
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Courtesy of Walmart
Walmart illuminates holidays with drone light show
The retailer's latest experiential activation was crafted with the socially distanced, contactless needs of the pandemic era in mind.
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Retrieved from E.l.f. Cosmetics on November 24, 2020
E.l.f. Cosmetics taps into overlooked gamer market with Twitch star Loserfruit
Aiming to replicate a strategy that has paid off on TikTok, the cosmetics brand is targeting Gen Z gamers who are also interested in beauty products.
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Molson Coors taps LiveRamp, Amobe for cookieless audience tracking
A new marketing analytics solution aims to help replace cookies that are gradually phasing out amid growing consumer concerns around data privacy.
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eldinhoid via Getty Images
Deep DiveCPG marketers roll the dice on new experiments amid data upheaval
In a quest to get closer to customers through data, brands are asserting their independence from walled gardens by recentering on owned experiences.
