The Latest

  • An image of a Chili's sign with a red chili pepper.
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    Justin Sullivan via Getty Images
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    Chili’s CMO promoted to translate winning playbook to Brinker’s other brand

    George Felix will lead marketing for both Chili’s and Maggiano’s Little Italy, which has lagged behind its sister brand’s eye-popping run of sales growth.

  • Papa Johns
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    Courtesy of Papa Johns
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    Why Papa Johns is going back to basics in latest marketing shakeup

    The chain recently supported its pan pizza launch with a campaign that spanned social, influencer and other media channels.

  • Heineken
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    Getty Images
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    Heineken looks to preserve Irish pub culture with documentary

    “The Pub That Refused To Die” comes as more brands invest in entertainment to gain an edge in the fight for consumer attention.

  • A woman in a Merrell ad
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    Courtesy of Merrell
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    Merrell’s first global brand platform looks to redefine the outdoors

    Created with Uncommon Creative Studio, the “It Starts Outside” campaign will roll out globally across social, digital and connected TV.

  • Dirk Nowitzki in a Mercedes Benz car on Amazon Prime Video
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    Courtesy of Amazon
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    Inside Mercedes-Benz’s custom Amazon Prime Video ads push around the NBA

    CMO Melody Lee explains how short-form content helped the automaker integrate customer benefits without interrupting their viewing experience.

  • A TV remote points up at a blurred-out screen.
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    Getty Images
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    Trade Desk ups bid to improve CTV advertising value with Ventura Ecosystem

    The new industry collaboration is meant to deliver a more transparent marketplace and includes initial partners Nexxen and TV operating system V.

  • Boardroom Meeting
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    Getty Images
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    Kantar Media enters new era as Fifty5Blue following $1B sale

    Along with aesthetic changes, including a new visual identity, the rebranded measurement firm is stepping up investment in artificial intelligence. 

  • Bosch robot
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    Courtesy of Bosch
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    Column

    Campaign Trail: Bosch builds cute robots to push windshield wiper innovation

    Created with agency Bailey Lauerman, “Impressive Innovation” demonstrates how the company brings precision and performance to wipers and beyond.

  • WPP CEO Cindy Rose
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    Courtesy of WPP
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    How WPP aims to cut down agency complexity with its Elevate28 strategy

    A cost-savings plan will impact jobs, but the agency network plans to reinvest in talent in areas like commerce, analytics and influencers, executives indicated.

  • An AI-generated Lama wearing a Progressive apron with a Flo nametag.
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    Retrieved from Progressive on February 27, 2026
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    How Progressive balances AI use with authenticity as scrutiny persists

    The insurance provider’s “Drive Like an Animal” campaign leveraged AI to reduce production time while still considering consumer sentiment.

  • A tiered office building with large glass windows, brightly lit from within at night; the top of the building reads "WPP" in blue lights.
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    Alamy
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    WPP abandons holding company model in major strategic overhaul

    The Elevate28 plan creates a single company with four units and introduces a talent framework meant to foster a “high-performance culture.”

  • Elle Fanning in a Coach campaign
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    Courtesy of Coach
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    How Coach cocreated a campaign with Gen Z communities around the world

    CMO Joon Silverstein explained how “Explore Your Story” demonstrates the luxury brand’s embrace of social-first marketing during a Marketing Dive event.

  • kids at a skatepark for Children's Place
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    Courtesy of Children's Place
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    How The Children’s Place embraces modern parenting with new brand platform

    The retailer’s “It’s a Yes Day” platform began rolling out this month across digital, social and e-commerce channels and includes creator partnerships.

  • TikTok MLB partnership
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    Courtesy of MLB
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    TikTok, MLB tap into growing baseball fandom with expanded content tie-up

    The duo is deepening an existing global partnership to offer exclusive content, greater creator access and a player engagement initiative.

  • People and a dog going into a clothing store.
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    Daphne Howland/Marketing Dive
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    Will Gap’s new loyalty program meet the moment?

    Special perks are not enough anymore, especially for a brand attempting to regain a place in the cultural conversation.

  • Kayak's Momfluencer key visual
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    Courtesy of Kayak
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    Kayak pokes fun at millennial travel anxiety in new brand platform

    The travel search engine is shifting the focus from the destination to the anxiety of planning a trip.

  • Philadelphia Cream Cheese's Phillyboy belt buckle
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    Courtesy of Kraft Heinz
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    Philadelphia’s new brand platform positions cream cheese as kitchen staple

    Developed by Johannes Leonardo, the Kraft Heinz brand’s “Really Philly Good” includes 19 spots featuring new brand character Phillyboy.

  • Jalen Brunson drinks BodyArmor on court
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    Courtesy of BodyArmor
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    What BodyArmor’s NCAA deal means for Coca-Cola’s hydration portfolio

    CMO Tom Gargiulo explains how the sport drink’s refreshed “Choose Better” campaign will be activated around the March Madness tournament.

  • IHOP pancakes
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    Courtesy of IHOP
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    IHOP promotes pancakes with low-tech aesthetics, experiential play

    In a tie-up with musician Mr. Fantasy, the chain is plastering high-traffic areas with old-school flyers reminiscent of the early internet aesthetic. 

  • Chloe Fineman for Olaplex
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    Courtesy of Olaplex
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    Olaplex links with ‘SNL’ star to blend science, style and humor in new ads

    Chloe Fineman serves as Chief Hair Officer for “Science Never Looked So Good,” a campaign created with agency Mother.

  • Historian in Axe campaign
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    Courtesy of Axe
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    Axe addresses fragrance overuse with new campaign, spray tech

    “The History of Overdoing It” uses humor — and a stuffy academic narrator — to implore young men to take a subtler approach to fragrance. 

  • People walking down the street.
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    Daphne Howland/Marketing Dive
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    The fractured, fragile US consumer

    There are various reasons why spending in the U.S. remains strong despite low consumer confidence, and it’s not just about having higher incomes.

  • People reach for a trio of Waterloo Sparkling Water cans sitting on a countertop
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    Permission granted by Waterloo Sparkling Water
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    Waterloo Sparkling Water names Dentsu Creative social AOR as brand expands

    The nearly 10-year-old beverage marketer is looking to social as a national awareness driver and prioritizing quality interaction over content volume.

  • Shot of a young businesswoman looking stressed while using a laptop during a late night at work.
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    Getty Images
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    Gartner: CMOs want AI transformation, but few are upgrading their skills

    By 2027, lack of AI literacy could be a top-three reason CMOs are replaced, yet a fifth of marketers don’t feel a need to meaningfully update their skills.

  • a storefront bearing Walmart signage in blue and yellow
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    Brandon Bell via Getty Images
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    Walmart raked in $6.4B from ads last year. Execs see plenty runway ahead.

    Marketplace offerings and Vizio provide additional U.S. growth opportunities while recent structural changes are meant to support global expansion.