The Latest
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Courtesy of Frito-Lay
Frito-Lay enrolls Megan Thee Stallion at Flamin’ Hot University
A campaign around a fictitious university — “FU” for short — includes online courses, merch and scholarship funds.
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Courtesy of Panera Bread
Panera loyalty members can pre-program meals on app, order with swipe
To promote the new feature, the chain is tying the launch to a different kind of swiping: the motion done on dating apps during “cuffing season.”
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Courtesy of Allegra
Allegra incorporates air-quality data into new mobile mapping app
The Allegra Airways app charts the intersection of air pollution and pollen with real-time data to find clean-air routes that can be integrated into Google Maps.
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Courtesy of Green Giant
Green Giant taps Corn Kid’s enthusiasm for first national campaign in 7 years
The B&G Foods brand is doubling down on work with the viral internet sensation as it looks to differentiate from plant-based trend chasers.
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Drew Angerer via Getty Images
TikTok looks past last-click as part of measurement suite expansion
A new first-party solution was informed by survey data that show 79% of conversions attributed to TikTok aren’t picked up by current models.
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Courtesy of NYX Professional Makeup
NYX turns Gen Z stars into Universal Monsters for Halloween campaign
The “Mon-Star Bash” brings together influencers, an original song and Roblox as the makeup brand looks to engage with digitally native consumers.
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Retrieved from YouTube on September 13, 2023
Airbnb’s marketing touts short-term rental benefits amid tighter local restrictions
As New York City tightens the belt on short-term rentals, the disruptor company’s global ad campaign touts its benefits over conventional hotels.
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Retrieved from Unsplash on July 22, 2021
Comscore, iSpot, VideoAmp picked for JIC’s next measurement move
The group says there’s still work to be done but billed the step as a milestone in bringing transparency and more competition to cross-platform measurement.
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Courtesy of Peet's Coffee
Peet’s Coffee brews large integrated campaign with Mischief
By teaming up with the agency, the brand has an opportunity to carve out a niche among coffee drinkers amid marketing efforts from its competitors.
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Retrieved from Captain Morgan on September 19, 2023
Captain Morgan leads NFL fans on season-long scavenger hunt
The star-studded “Follow the Captain” effort has fans searching for QR codes in its advertisements over the course of the football season.
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Andreas Rentz via Getty Images
Ikea streamlines global brand marketing under IPG’s McCann
The Swedish retailer wants to develop a more consistent voice, with new creative expected in spring 2024.
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Courtesy of Chamberlain Coffee
How Chamberlain Coffee aims for broad appeal while catering to Gen Z
Already a big deal on social media, the beverage brand wants wider name recognition with consumers outside of its staple Gen Z fanbase.
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Stock via Getty Images
Why creator influence is primed to grow on heels of Hollywood strikes
As creators potentially gain more influence amid a content void, marketers may need to adjust their media strategies accordingly.
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NicoElNino via Getty Images
Magna: Digital continues to lead ad spend growth
The latest ad spend forecast reinforces how digital media and traditional media are headed in two different directions.
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Courtesy of Samsung
ColumnCampaign Trail: Samsung unleashes interns on a tablet in metatextual ad
Instead of the usual spec-focused spot, BBH USA parodied the creative process to promote the Galaxy Tab S9 Series.
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Courtesy of American Eagle
American Eagle bets on QR codes for OMJeans NYC takeover
A two-day pop-up event builds on the retailer’s back-to-school campaign aimed at connecting more authentically with Gen Z.
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Daphne Howland/Marketing Dive
Walmart Connect bows Sponsored Video ads to drive holiday inspiration
The format is aimed at driving awareness, consideration and conversions as customers ramp up gift searches for the season.
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Getty Images via Getty Images
‘Consolidation or evaporation’: Marketers get decisive about retail media spending
At the IAB’s first Connected Commerce Summit, speakers expressed concerns that the current way of doing business is “untenable.”
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Courtesy of Dunkin'
Dunkin’ taps Ben Affleck, Ice Spice to put a name to its new fall drink
An ad promoting the limited-time Ice Spice Munchkins Drink is the first work since the chain formalized its partnership with Affleck’s Artists Equity.
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Courtesy of Coca Cola
Vitaminwater sets up shop on Fortnite to promote zero-sugar products
The Coca-Cola brand’s Fortnite island raises awareness of its zero-sugar products through a virtual fashion contest.
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Courtesy of Ford Motor Co.
Ford hires Toyota veteran as global CMO
Lisa Materazzo was formerly Toyota's top marketing executive in North America and joins as the automaker navigates the industry's electric “sea change.”
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Courtesy of Lysol
Lysol debuts Air-aoke pop-up to showcase new sanitizer’s power
Music Midtown attendees can sign up for the pop-up via QR code, with artistic depictions of viruses and bacteria appearing on LED screens as they sing.
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Mario Tama / Staff via Getty Images
TikTok Shop launches in US
Brands, merchants and creators can sell products directly through shoppable videos and livestream features.
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Courtesy of Champion Athleticwear
Q&AHow Champion shifted its brand name from a noun to a verb with new campaign
The brand’s President of Global Activewear Vanessa LeFebvre explained the approach behind the purpose-driven “Champion What Moves You.”
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Courtesy of Molson Coors
Molson Coors boosts its investment in Zoa Energy
The increased funds will help the brand more than double its investment in marketing in 2024.
