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Deep Dive5 must-have considerations when working with influencers, according to P&G's legal counsel
Potential legal pitfalls can stem from a lack of control over content, disclosure, murky product ownership and balancing marketers' needs against influencer independence.
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Ford puts part of ad business up for review in potentially grave blow to WPP
The news comes on the tails of CEO Martin Sorrell's departure from the ad holding giant, and will likely only fuel speculation of a breakup.
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Coty peers into retail's future with blended-reality mirror
While most virtual makeup samples take place on mobile, the beauty brand's in-store tool is activated when a customer takes a lipstick off the shelf.
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Autotrader lets shoppers 'Test Drive' refreshed site in digital-heavy campaign
The creative puts viewers on a simulated racetrack illustrating improvements made to the platform and how it uses Kelley Blue Book on each listing.
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Microsoft's MSN sees 201% revenue boost from selling video ads
Microsoft is ramping up video ad sales as marketers demand brand-safe, transparent inventory at scale.
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ColumnCampaign Trail: 'Handmaid's Tale'-inspired lingerie; Baskin-Robbins twerks; a powerful message on LBGT rights
Quality truly runs the gamut this week with epically tone-deaf sleepwear, a meme-heavy ice cream campaign and a powerful push raising awareness about discrimination.
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Adidas will create 30K videos at the Boston Marathon — 1 for each runner
The personalized videos will be created using radio-frequency identification chips attached to bibs and be available just hours following the race.
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CVS depicts 'Beauty in Real Life' in first campaign featuring unaltered photos
A policy announced in January is going into action, with a special watermark denoting brand imagery hasn't been materially brushed up.
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Study: Brands with a purpose grow 2x faster than others
Nearly two-thirds of millennials and Gen Zers express a preference for brands that have a point of view and stand for something.
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Starburst brings back all-pink packs with meme-ready merchandise
The brand collaborated with designer Erin Robertson, a "Project Runway" winner, on items including T-shirts, pink denim jackets and neon signs.
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Google brings AI-powered ad suggestions to AdWords campaigns
Changes going into effect on April 29 could put Google a step closer to monetizing voice as a marketing channel.
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Mike's Harder recreates 'Deadpool' bar with pop-up experiences
Visitors can place bets in the "Dead Pool" and meet mercenaries from the upcoming superhero blockbuster at events in New York and Los Angeles.
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Under Armour and The Rock share stories of athletic perseverance
A series of YouTube short films showcases how eight athletes — and Dwayne Johnson himself — willed themselves to greatness by overcoming obstacles.
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Martin Sorrell steps down as WPP's CEO after 33 years
Speculation is rampant that the ad holding group could be broken up in the wake of Sorrell's departure.
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Deep DiveTime is ripe for Congress to act on data protection legislation, say privacy advocates
The onus now likely falls on federal legislators to spearhead consumer protection laws following Facebook's Cambridge Analytica mishap, experts said during a panel discussion in Washington, D.C.
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Facebook will require users to give permission for targeted ads as part of GDPR compliance
Critics are flustered with the new permissions screens, however, saying they require an unnecessary amount of navigation to opt out.
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Kellogg's spins playable record made of Chocolate Frosted Flakes
The record features the new release "Hello" from boy band PrettyMuch, which is also unveiling a music video starring Tony the Tiger.
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OpinionHow brands can resonate with consumers via 'friendertainment'
The word "influencer" is everywhere and has subsequently lost much of its meaning. What matters more is tailored, compelling content, writes Maureen Polo, SVP at Fullscreen's Brand Studio.
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Dunkin' names BBDO as creative AOR amid brand revamp
Can the big account win help BBDO's parent company Omnicom capitalize on the momentum of recent growth?
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Brand USA, Spotify showcase US destinations through local playlists
The effort includes five interpretations of Bobby Freeman's "Do You Wanna Dance?" by emerging artists, with each featured in a video highlighting his or her home city.
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Deep DiveCampaign Trail: Deadpool sells out; Nike holds sneaker therapy; Del Monte reaches millennials
A flimsy movie tie-up, Boston Marathon marketing and smart use of Oracle data define this week's most notable efforts.
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Nearly half of advertisers suspicious of publishers not using ads.txt, study finds
More than 50% reported the solution for combating online ad fraud makes them more comfortable with programmatic buys.
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IBM, Salon Media pilot blockchain-based ad transparency product
Salon Media is participating to wrangle more control over publisher inventory, while IBM wants to learn more about balancing the role of advertiser and technology provider.
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Deep DiveBreaking down the marketing winners and losers from Q1 2018
From Cambridge Analytica to Crystal Ball Frappuccinos, scandals and successes from the first leg of the year carry important lessons for marketers.
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Foot Locker taps creative community for real-world and digital activations
A new campaign features an art gallery pop-up and a music video inspired by two new Nike Air Max Plus sneakers.
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Pizza Hut and JuJu Smith-Schuster ask NFL fans to share their best 'Doorbell Dance'
The wide receiver, known for his on-field dancing, is serving as social media correspondent for the brand's debut campaign as official pizza sponsor of the league. Read more ➔