The Latest
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Peter Adams/Marketing Dive
Top brands, digital media rally around Blackout Tuesday, but it could backfire
Blacking out channels in support of protests risks drowning out #BlackLivesMatter online, The Verge reported, while skepticism toward corporate track records is growing.
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Product ads are top performers among non-COVID-19 spots, study finds
Consumers are feeling more emotionally connected to ads for products that can improve domestic life while spending more time at home.
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Courtesy of Tiger Pistol
AB InBev supports global bar partners with localized social ads
A new social media tool by Tiger Pistol aims to help bars and restaurants turn the beverage giant's creative into local ads that drive in-store traffic.
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Retrieved from Objective on May 29, 2020
How Clorox built a DTC brand with the resources of a CPG giant
The ramping up of Clorox's direct-to-consumer capabilities reached new heights with the launch of the Objective Wellness brand in October 2019.
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Cara Salpini for Retail Dive
Nike calls on America to confront racism in new video
The ad inverts the brand's classic slogan, "Just Do It," by calling on people to "For Once, Don't Do It," when it comes to pretending there isn't a problem.
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Courtesy of Popeyes
Popeyes refreshes brand identity, pilots store redesign
Parent Restaurant Brands International is doubling down on the chain's growth over the past year and is expanding around the globe with a new look.
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"Starbucks is closing temporarily because of COVID-19 Concerns" by GoToVan is licensed under CC BY-SA 2.0
CMOs face pay cuts as economy slows during pandemic
Despite the challenging outlook, last year female CMOs out-earned their male counterparts as big advertisers expanded their diversity efforts.
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Getty Images
Record digital ad revenue preceded slowest quarter in a decade, IAB finds
With the coronavirus crisis forcing many brands to trim advertising budgets, 2020 may see the first dip in U.S. digital ad revenue in years.
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Courtesy of Dunkin'
Dunkin' declares support for The Donut Party in nod to election year
A campaign running in stores, on TV and across digital encourages consumers to vote for their favorite "canDOUGHdate" and create party slogans.
UPDATED: June 3, 2020 at 3:36 p.m. -
"White House Press Briefing". Retrieved from The White House.
OpinionWhat marketers can learn from media coverage of COVID-19
By convincing an entire nation to take desired actions, the media's actions provide a roadmap for marketers that shows how to lead prospects to the purchase of products and services, writes Interrupt Media's Ben Lack.
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CMOs became a more diverse group in 2019, study says
Gains made by women and minorities last year are noteworthy given the continued focus on the marketing industry's lack of diversity.
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Comcast splits ownership of targeted ad platform with Charter, ViacomCBS as TV pressures grow
Each company now owns one-third of Blockgraph, which bolsters brands' ability to use data for TV ad-targeting in a privacy-minded way.
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Spotify
Where ad spending is thriving during COVID-19, including a few surprises
Marketers in categories like toys and prescription eyeglasses have leaned in with big budget lifts, but what does the future hold as the economy reopens?
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Arctic Summer/White Claw/Truly
Truly Hard Seltzer celebrates Pride with OOH, social campaign
The Boston Beer Company brand looks for ways to celebrate the 50th anniversary of the NYC Pride March, which has been canceled this year.
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LGBTQ-inclusive marketing opens door to acceptance, P&G and GLAAD find
A study published ahead of Pride month positions the coronavirus pandemic as an opportunity to make a bigger impact on the community.
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Courtesy of Burger King
Burger King celebrates employees with customer thank yous
More than 5,000 customers left messages of gratitude to the fast food chain's workers while placing orders in the mobile app.
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Getty Images
Criteo's self-service platform places ads across retailer e-commerce sites
The portal arrives as a shift toward online shopping during the pandemic supports retail media that delivers personalization without third-party cookies.
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Permission granted by PepsiCo
Q&APepsiCo Foodservice CMO on linking restaurant relief to culture amid a pandemic
Scott Finlow spoke to Marketing Dive about how the food and beverage giant's purposeful efforts have tapped into what's popular now, including John Krasinski's "Some Good News."
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Courtesy of Ben & Jerry's
Ben & Jerry's launches ice cream into stratosphere for Netflix tie-in
The stunt starring the new Boots on the Moooo'n flavor is a nod to "Space Force," a new comedy from the makers of "The Office."
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Courtesy of Busch
Busch Beer unveils corn cans, NASCAR tie-in for farmer relief
Limited-edition packaging is available in 33 states to help the brand support a nonprofit partner's expansion into Kansas.
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Kroger
Instacart starts self-serve ad platform to connect brands with shoppers
Procter & Gamble, Unilever and PepsiCo are among the brands that have tested the ad platform in the past two months, MediaPost reported.
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59% of ad agency employees working longer during pandemic, study says
The pandemic has led many advertisers to pull back on their spending, but many also have had to revamp strategies and ad creative.
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Retrieved from Budweiser on May 26, 2020
Budweiser honors healthcare workers and military heroes in new campaign
The brand, which has shown its skill in the past at delivering heart-tugging ads, debuts its latest effort as the pandemic continues to impact consumer behavior.
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Courtesy of Muscle Milk
ColumnCampaign Trail: Muscle Milk flexes mental resilience under PepsiCo banner
"Own Your Strength" is the protein beverage's first effort since being acquired in 2019 and aims to connect with fitness buffs stuck at home during the pandemic.
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United Airlines debuts cleaning protocols with Clorox to lure back flyers
Teaming with the cleaning brand and the Cleveland Clinic is designed to reshape the airline's image after photos of packed planes circulated on social media.
