The Latest
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What the Aflac Duck can teach marketers about taking creative risks
After 20 years, the mascot still holds lessons around experimentation, brand evolution and launching a company into the zeitgeist after struggling for recognition.
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Puma brings targeted hologram ads to car roofs for NBA All-Star game
Virtual Sky Dreamer sneakers and 3D basketballs floated atop vehicles near Chicago landmarks last weekend.
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Burger King promotes moldy Whopper as part of 'real food' push
A subversive video celebrating the removal of artificial preservatives from the Whopper shows a time-lapse of a burger rotting.
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Supreme heats up Twitter with red branded Oreos
The cult retailer has partnered with the snack food brand to promote its spring-summer collection.
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Chili's wants you to 'laugh so hard you pee a little' with new campaign
Focusing on its on-premise experience, the Brinker International chain dabbles in ASMR, experiential marketing and more.
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74% of marketers implement personalization in 6 or fewer channels, study says
Survey respondents are using a variety of methods to capture first-party data, including promotions, loyalty programs, opt-in methods and logins.
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Domino's taps Norm from 'Cheers' to promote new pickup feature
An ad integrates classic footage from the TV show to stoke consumers' nostalgia and highlight tech that knows customers' names.
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Two months into 2020, 6 retailers have named or laid off a CMO
Shuffling in the role comes after a record year of CEO departures, and includes the likes of Gap, Lululemon and Tailored Brands.
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How Unilever can change CPG marketing by shifting Wall's ice cream ads away from kids
Adopting more responsible advertising and marketing principles for foods and beverages designed for children could be a game-changer for the CPG giant and its competitors.
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Subaru accelerates storytelling for Outback with BuzzFeed, YouTube mini-series
Digital content integrations, including an interactive video quiz, extend a TV campaign focused on emotional storytelling.
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CMOs worry that recession will have negative effect on 2020, survey says
More than a third of businesses are expected to bring more marketing agency work in-house in 2020 to cut costs.
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Kraft Heinz to boost media spending by 30% while cutting agencies
A focus on bigger brands that have more momentum and better margins comes as sales fell for the fourth straight quarter.
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ColumnComic Dive: Breaking Up Is Hard To Do
As Google joins the list of companies that will no longer support third-party cookies, the marketing industry looks for a way forward that balances privacy and personalization.
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Starbucks names new CMO focused on bridging physical, digital experience
In his prior roles at the company, 18-year veteran Brady Brewer helped guide areas like delivery and mobile app offerings.
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What Brandless' downfall says about brand building in the digital era
One of the biggest casualties to recently impact the DTC category carries lessons for legacy marketers.
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Sweetgreen taps celeb chef David Chang to promote new sustainable salad
The Momofuku founder stars in a humorous video series alongside fish puppets to discuss the new environmentally friendly kelp offering.
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Kroger's self-serve ad platform addresses attribution challenge with sales data
By letting advertisers view online and in-store sales data on the platform, the retailer aims to bring more transparency into the ad buying process.
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Tech titans' growing vulnerabilities will help brands level the playing field, Forrester says
Special treatment on business and legal fronts have advantaged Amazon, Facebook, Google and Apple, but that's now changing due to proposed legislation and consumer backlash.
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Secret adds Serena Williams' star power to gender equality push
A partnership will include several campaigns starring Williams, who will also assist the brand in conducting research around gender bias in sports.
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KFC, Crocs strut fried chicken-themed clogs at New York Fashion Week
Collaborative footwear featuring scented drumstick charms will be available to consumers this spring.
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Sprite Ginger debuts with streetwear line, wide-ranging marketing push
The brand's first capsule collection was teased on social media and outdoor ads ahead of its release, similar to a sneaker drop.
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Cascade and Sarah Michelle Gellar tease environmental friendliness of dishwashers
Using innuendo, the ad uses celebrity sex appeal to push an environmentally friendly message.
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FTC targets big tech, demanding 10 years of acquisition data
The agency wants details on all non-reportable acquisitions by Alphabet, Apple, Amazon, Facebook and Microsoft from Jan. 1, 2010 through Dec. 31, 2019.
UPDATED: Feb. 12, 2020 at 9:09 a.m. -
Sleepwear brand Lunya redefines 'good in bed' in Valentine's Day campaign
The theme positions the brand as relatable to the average woman in a sharp departure from previous efforts.
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Burger King, Tim Hortons invest in personalized drive-thru tech
The brands' menu boards will offer locational, situational and customized offerings similar to McDonald's rollout of Dynamic Yield.
