The Latest
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Why Target would welcome tougher US data regulations
At Cannes Lions, the VP of marketing for the retailer's media network predicted marketers who haven't invested in data protection will lose ground going forward.
Marketing Tech -
ColumnComic Dive: Lost in Translation
As U.S. businesses still struggle to adapt to GDPR a month later, some sites have been locked or display differently for EU visitors.
Trends -
HBO calls on Alexa for 'Westworld' voice game
Players can explore three "choose-your-own-adventure" stories based on the hit sci-fi drama.
Marketing Tech -
Kellogg, Unilever and more support IBM and Mediaocean's blockchain consortium
A new solution intends to help advertisers track the life cycle of their media spend and record all media transactions in a secure way.
Marketing Tech -
Google touts new creative suite for YouTube, ARCore at Cannes Lions
The company is focusing its YouTube pitch to marketers on testing, targeting and measurement, as well as the ability to customize campaigns at scale.
Marketing Tech -
Pepsi's Uncle Drew pens advice letter to 'youngbloods' for The Players' Tribune
The marketer is working with Derek Jeter's media brand to drum up hype for the upcoming "Uncle Drew" film, including through animated video content.
Trends -
Snapchat's new docu-series lets viewers insert themselves into scenes via AR
The 12-part "Endless Summer," which debuts in September, has several interactive features and stars the YouTube creator Summer Mckeen.
Marketing Tech -
Burger King's 5-step plan for hacking pop culture
At Cannes Lions, the brand's CMO and agency discussed their successful deployment of "hackvertising," which borrows from hacker culture.
Marketing Tech -
ColumnComic Dive: Staying Afloat
Traditional ad agencies like WPP are feeling the squeeze as Facebook, Google and other media giants are rapidly changing the industry.
Trends -
Unilever ramps up focus on quality, inclusion in marketing with 2 initiatives
The CPG giant is calling on content creators and distributors to remove outdated stereotypes, while also cracking down on influencer fraud.
Social Media -
US brands remain 'mediocre' when it comes to CX, Forrester finds
The top 5% of brands remained static and no brand has risen to the top and continued to improve, according to the researcher.
Trends -
Facebook takes greater aim at HQ Trivia, YouTube with new tools for video creators
The social network this week introduced features that make it easier to add interactive polls, quizzes, challenges and more to video content.
Social Media -
Mountain Dew hosts experiential event to welcome NBA prospect to Rising Stars roster
A partnership with Marvin Bagley III kicks off with food trucks, DJ performances and the chance to win NBA Draft tickets.
Trends -
OpinionWhy quality trumps quantity for video publishers
Opting for a "more and cheaper is better" approach actually wastes money on unnecessary tech, unimportant data and superfluous manpower, writes Connatix's David Kashak.
Marketing Tech -
AB InBev debuts first blockchain-based mobile ad campaign
Bud Light, Budweiser and other brands are leveraging Kiip's Single Ledger solution to get a clearer reconciliation of campaign performance data.
Marketing Tech -
Kellogg fights extinction with exclusive 'Jurassic World: Fallen Kingdom' content
The company hopes to reinvigorate sales with exclusive footage on special-edition boxes and in-store promotions.
Trends -
P&G pushes for gender equality with slew of new partnerships
The marketer has also pledged to increase the number of female directors for its commercials from one in 10 to at least 50%.
Trends -
Magna upgrades global ad growth forecasts, with Facebook and Google as drivers
A string of controversies appears to have had little impact on both companies' momentum, as they reported collective revenue growth of 31% in Q1.
Trends -
Oscar Mayer deploys jetpack-powered 'Super Hotdogger' to deliver fresh dogs
The brand's orange jumpsuit-wearing spin on the super hero made his first flight in New York City on June 18.
Social Media -
BarkBox shifts ad spend from Facebook to traditional channels
The direct-to-consumer brand, which previously put roughly 75% of its ad budget toward the social network, slashed that figure to 25% in April.
Social Media -
McDonald's teams with Viacom on co-branded campaign to leave people 'Speechless'
The effort includes integrations with MTV's "Wild 'N Out," Comedy Central's "The Daily Show" and custom content in the lead-up to the BET Awards.
Social Media -
OpinionMaybelline's marketing gets consumers' lips to do the talking
Engagement Labs' Brad Fay lays out three lessons marketers can learn from the beauty brand that's increased its share of conversations both online and off.
Social Media -
Study: Only 8% of consumers are 'very satisfied' with promotional emails
Research shows that nearly 70% of marketers use email marketing, but often miss the mark in message delivery.
Trends -
Marketers largely shun single women without children, study finds
Nearly half of surveyed women said that the group is "non-existent" in advertising despite having an estimated purchasing power between $5 trillion and $15 trillion.
Social Media -
ColumnCampaign Trail: Schwinn's 'Stranger Things' success; KFC's Bucket Björn; Tic Tac gamifies gum
Two marketers go retro — one with an infomercial, another with 8-bit games — while another offers an odd interpretation of a baby carrier for Father's Day.
Campaign Trail