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ColumnCampaign Trail: 'Handmaid's Tale'-inspired lingerie; Baskin-Robbins twerks; a powerful message on LBGT rights
Quality truly runs the gamut this week with epically tone-deaf sleepwear, a meme-heavy ice cream campaign and a powerful push raising awareness about discrimination.
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Under Armour and The Rock share stories of athletic perseverance
A series of YouTube short films showcases how eight athletes — and Dwayne Johnson himself — willed themselves to greatness by overcoming obstacles.
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Martin Sorrell steps down as WPP's CEO after 33 years
Speculation is rampant that the ad holding group could be broken up in the wake of Sorrell's departure.
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Deep DiveTime is ripe for Congress to act on data protection legislation, say privacy advocates
The onus now likely falls on federal legislators to spearhead consumer protection laws following Facebook's Cambridge Analytica mishap, experts said during a panel discussion in Washington, D.C.
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Facebook will require users to give permission for targeted ads as part of GDPR compliance
Critics are flustered with the new permissions screens, however, saying they require an unnecessary amount of navigation to opt out.
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Kellogg's spins playable record made of Chocolate Frosted Flakes
The record features the new release "Hello" from boy band PrettyMuch, which is also unveiling a music video starring Tony the Tiger.
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OpinionHow brands can resonate with consumers via 'friendertainment'
The word "influencer" is everywhere and has subsequently lost much of its meaning. What matters more is tailored, compelling content, writes Maureen Polo, SVP at Fullscreen's Brand Studio.
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Dunkin' names BBDO as creative AOR amid brand revamp
Can the big account win help BBDO's parent company Omnicom capitalize on the momentum of recent growth?
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Brand USA, Spotify showcase US destinations through local playlists
The effort includes five interpretations of Bobby Freeman's "Do You Wanna Dance?" by emerging artists, with each featured in a video highlighting his or her home city.
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Deep DiveCampaign Trail: Deadpool sells out; Nike holds sneaker therapy; Del Monte reaches millennials
A flimsy movie tie-up, Boston Marathon marketing and smart use of Oracle data define this week's most notable efforts.
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Nearly half of advertisers suspicious of publishers not using ads.txt, study finds
More than 50% reported the solution for combating online ad fraud makes them more comfortable with programmatic buys.
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IBM, Salon Media pilot blockchain-based ad transparency product
Salon Media is participating to wrangle more control over publisher inventory, while IBM wants to learn more about balancing the role of advertiser and technology provider.
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Deep DiveBreaking down the marketing winners and losers from Q1 2018
From Cambridge Analytica to Crystal Ball Frappuccinos, scandals and successes from the first leg of the year carry important lessons for marketers.
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Foot Locker taps creative community for real-world and digital activations
A new campaign features an art gallery pop-up and a music video inspired by two new Nike Air Max Plus sneakers.
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Cars.com revs up machine learning to predict how fast vehicles will sell
Initial testing of the "Hot Car" tool led to double-digit increases in conversion and showed strength on mobile, in particular.
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Stella Artois urges people to pocket their phones and celebrate 'Joie de Biere'
A new campaign centers on an idyllic fictional village where everyone has elaborate pockets to store mobile devices.
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Colgate tackles water conservation with help from Michael Phelps, voice assistants
Smart speaker owners can learn facts, conservation tips or hear the sound of running water by talking to Google Assistant or Amazon Alexa.
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White Castle showcases Puerto Rican musician to support her college dreams
Downloads of Gilmarie's song, co-commissioned by the chain and featured in its new campaign, will support her travel and living expenses for Berklee College of Music.
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OpinionHow GDPR will affect US brands
Quibit's General Counsel Jack Carvel lays out simple ways to get educated and meet compliance with the looming EU rules — and also the costs of getting them wrong.
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Amazon Studios drops the curtain on open-script submission program
Ending the open call for amateur scripts is a fundamental shift that puts the focus on creating blockbuster shows with major production companies and their typically large budgets.
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Sweetarts asks fans to share their passions using gummy candies
Consumers can answer questions about their interests using gummy shape pieces, including game consoles, guitars, cameras, rocket ships and more, using hashtag #ShareYourPassionSweepstakes.
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NBA's Stephen Curry promotes mental resilience in new TV spot
The 30-second clip is part of Kaiser Permanente's broader "Find Your Words" campaign emphasizing mental health and wellness.
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P&G pilots 3 new agency models in search for more creativity
In one example, a standalone agency will combine talent from rival shops at Publicis Groupe, WPP and Omnicom.
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Study: Pillsbury, Puma top brands for most 'talkworthy' marketing
Surprisingly, some brands with active marketing efforts like Aveeno came up short for online buzz due to a lack of shareable content.
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Ford deploys digital billboards showcasing fan-created Mustang logos
A Pony Personalizer lets gearheads customize their logos and order prints, clothing and limited-edition grille badges for late-model vehicles.
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5 must-have considerations when working with influencers, according to P&G's legal counsel
Potential legal pitfalls can stem from a lack of control over content, disclosure, murky product ownership and balancing marketers' needs against influencer independence. Read more ➔