The Latest
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ColumnComic Dive: Dunkin' Goes Nuts
After dropping "Donuts" from its branding, the coffee chain is embracing craft beer, dry shampoo, tiny homes and more to forge a fresh identity.
Creative -
Welch's targets Gen X men with gritty 'Tough as Grapes' campaign
The brand adjusts for a different audience than kids and moms after research showed 59% of Gen X men said they were a primary grocery shopper.
Creative -
Google Shopping Actions wins over Best Buy, Sephora, Nike
The tech company adds products from three of the biggest names in retail to its streamlined search-and-buy capability.
Marketing Tech -
L'Oréal Paris tackles going gray with new web series starring Helen Mirren
"The Roots Family" premiered this week on the brand's YouTube channel and focuses on multiple ambassadors who span generations in the fictional family.
Creative -
Kellogg supports World Food Day push with digital drive on Amazon
As more brands focus on cause-led marketing initiatives, Amazon can leverage the partnership to show off how its platform bolsters those efforts.
Marketing Tech -
Deep Dive4 takeaways on video from Advertising Week
The challenges and opportunities spurred by a changing landscape were top of mind for executives that descended on New York earlier this month.
Marketing Tech -
Kantar: Spirit Halloween dominates paid search ahead of the holiday
The seasonal retailer was the most clicked-on advertiser for Halloween-centric keywords from Sept. 1 to Oct. 9, the analysis found.
Analytics -
Reese's #NotSorry ads drive conversation, purchase intent ahead of Halloween, analysis says
More people seeing the ads and talking about the brand are contributing to a rise in purchase consideration.
Creative -
ColumnCampaign Trail: M&M's Halloween haunt; Carl's Jr. stumps for 'condimeat'; a legendary beer campaign
Not-so-spooky TV spots, an odd online petition and a storytelling push that blends experiential and social make our editors' picks for the week.
Campaign Trail -
ANA: In-house agencies rapidly proliferate, and they're handling more important work
Internal shops are taking on more than "low-hanging fruit," as 79% of brands express high levels of satisfaction with their in-house output.
Creative -
How Nike curbs the challenges of Instagram's popular Stories feature
The brand's global head of business and media detailed how the shoemaker transforms the format's difficulties into strengths.
Creative -
Just For Men aims to redefine men's grooming with 'Be The Better Man'
The multichannel campaign and brand refresh are part of a growing trend where male-centered marketers are challenging traditional definitions of masculinity.
Creative -
Degree hosts pop-up dance classes in new wellness-focused campaign
The partnership with DanceOn includes in-person and virtual dance classes, social media content and an "ultimate" dance sweepstakes.
Creative -
86.5% of digital display dollars will be programmatic by 2020, eMarketer forecasts
In a sign that marketers are retaining some control over ad buying, direct buys account for 58% of programmatic spending.
Marketing Tech -
Report: Facebook Pixel adds first-party cookies option for advertisers
An opted-in first-party relationship must be established before any tracking or measurement occurs.
Marketing Tech -
CNBC: Some brands are shifting up to 60% of Google search budgets to Amazon
Most of the change is happening among consumer packaged goods companies, and not in categories like automotive or travel.
Marketing Tech -
Deep DiveWhat true brand bravery looks like, according to marketers who took the leap
A bolder voice for leadership, a willingness to do things off the cuff and an ear toward cultural conversations were among the strategies dispensed at Advertising Week this year.
Creative -
WPP shops lose AmEx, PepsiCo as clients, compounding on Ford blow
The financial services firm parts ways with Mindshare after 20 years, while Gatorade is dropping VML as it seeks a "differentiated model" in digital.
UPDATED: Oct. 12, 2018 at 10:19 a.m.
Creative -
Ford brings on more than 100 in-house marketers, BBDO in agency revamp
Under a new agency model, Ford says it will save $150 million annually and place a greater focus on emerging advertising tools and technology to better personalize marketing.
Marketing Tech -
Deep DiveA 2018 holiday marketing guide to data-driven campaigns
Digital ad experts offer ways to improve traditional retargeting with personalization based on AI and other technologies.
Marketing Tech -
MLB integrates Google Assistant into broadcast and social content for playoffs
During the championship games, which start today, announcers will ask Google Assistant a variety of questions.
Marketing Tech -
Walmart will develop interactive shows in new joint venture
The partnership with Eko includes plans for original content like cooking shows and toy catalogs, where viewers can participate in and shape the stories.
Marketing Tech -
90% of advanced TV cross-screen campaigns see online sales lift, analysis finds
The 4INFO analysis tries to make a case for why marketers should coordinate linear TV, advanced TV and digital campaigns.
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Chipotle debuts scratch-and-sniff stickers inspired by its popular Giphy designs
The release of the limited-edition items celebrates the stickers receiving 100 million views on Instagram and Snapchat.
Creative -
Coca-Cola Amatil invests in AI restaurant tech startup TabSquare
The investment is the second for the bottling giant's Amatil X corporate venture platform since it launched in April.
Marketing Tech