The Latest
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Kena Betancur / Stringer via Getty Images
Winners and losers of Black Friday 2022
With inflation looming, consumers waited until the shopping event to get deals on categories like electronics and sought out financing options such as buy now, pay later.
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iStock.com/LaylaBird
Sponsored by VericastLeverage the power and reach of TikTok for your brand
The power of TikTok for growing brands is elusive to some. How can you use it to extend your reach?
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Retrieved from Corona Extra USA on November 29, 2022
Corona turns iconic holiday ad into virtual Tannenpalm Tree Lot
Taking inspiration from its 32-year-old “O’Tannenpalm” holiday ad, Corona has created a promotion that is both nostalgic and looks towards the future.
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gorodenkoff via Getty Images
As seen on: 6 ways marketers evolved product placement strategy this year
Brands from Coors Banquet to Kraft Mac & Cheese have seen tremendous value from product placement as viewer fragmentation increases.
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Courtesy of AMG
Advertisers flock to new awards show honoring African-American talent
Procter & Gamble, PepsiCo and Ford were among the major sponsors of TheGrio Awards, a brainchild of media mogul Byron Allen.
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Liliboas via Getty Images
Duracell’s holiday ad draws on nostalgic power of home movies
A retro theme extends to Twitter, where the brand is pitting old-school toys like Furby and Bop-It against each other in a bracket tournament.
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Photo by Scott Heins/Getty Images via Getty Images
Live shopping comes to select NYC holiday window displays
Social buying platform TalkShopLive is embedding QR codes into retail displays, which will allow consumers to purchase featured products.
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Courtesy of Macy's
Macy’s bets on the metaverse for Thanksgiving Day Parade
The department store is giving fans the opportunity to vote on an NFT balloon that will be made into a real-life balloon for next year’s event.
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The holiday clues in October retail sales
Consumers will be relying on credit cards, their savings and heavy discounts in what is shaping up to be an uncertain season for retailers.
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Octavio Jones / Stringer via Getty Images
Disney and Snapchat partner for AR lens ahead of latest ‘Avatar’ release
The tie-up represents an expansion of an existing partnership that includes in-park experiences and CameraKit activations.
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Courtesy of PepsiCo
PepsiCo bridges snacks and beverages for shared holiday ad
The tie-up is the first time Frito-Lay and PepsiCo’s beverages division have collaborated on a national holiday commercial.
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Anastasiia Makarevich via Getty Images
Ad spending decline begins to slow, report finds
While October's numbers declined from the year-ago period, they were still the strongest so far in 2022.
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Courtesy of Oreo
Hitting rewind: 7 pieces of nostalgic marketing that helped consumers unplug
Deepfakes of ‘80s action stars, Blockbuster activations and retro video games made donning rose-colored glasses easier in a challenging year.
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Retrieved from State Farm on November 21, 2022
State Farm riffs off new brand character with jazz CD, hotline
“Jazz Bath: The Bath Bomb Sessions,” plays off of an existing commercial starring saxophone-playing character Jeff and quarterback Patrick Mahomes.
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Courtesy of Maximum Effort
Back from the dead: 5 brands join forces to celebrate ‘The Walking Dead’ finale
Maximum Effort helped coordinate the effort, which saw zombie-filled commercials from Autodesk, Deloitte, DoorDash, MNTN and Ring.
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Courtesy of Honda
Honda targets Asian Americans with CR-V ads in multiple languages
With Mandarin, Vietnamese and Korean versions of its ad spot, the brand hopes to engage a quickly growing market of many different cultures.
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Courtesy of Diageo
Smirnoff promotes safe holiday drinking with animated ‘Drops of Advice’
The vodka brand shares advice across entertaining animated shorts in an effort that ties into parent company Diageo’s social progress framework.
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Courtesy of Twitch
Twitch bets on livestream shopping with expanded holiday programming
While long-form live shopping contracts elsewhere, Twitch has added more Pog Picks shopping events and nearly tripled sponsorship revenue.
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Courtesy of Lexus
Campaign Trail: Why Lexus said no to the yellow brick road
The luxury carmaker’s “Never Lose Your Edge” campaign pulls inspiration from “The Wizard of Oz” while urging consumers to challenge the status quo.
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Sakorn Sukkasemsakorn via Getty Images
IPG Mediabrands boosts data around carbon footprint of digital ads
A new partnership with Scope3 reflects the need for supply chain emissions data as the advertising industry looks to reduce its carbon footprint.
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Courtesy of Anheuser-Busch InBev
World Cup organizers reverse alcohol policy, throwing wrench in AB InBev’s plans
FIFA said all sales on stadium perimeters are now banned, meaning some planned Budweiser activations “cannot move forward” just two days before kick-off.
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Courtesy of JCPenny
JCPenney reimagines holiday variety shows for Facebook Live
The “JCP Live Holiday Spectacular” feels a bit like a throwback to the holiday variety shows of the past.
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Courtesy of Frito-Lay
Cheetos partners with Amazon for novelty kitchen gadget
Touted as the brand’s kitchenware entrance, the Cheetos Duster helps users grind up the snack in pursuit of its dust that can be used in recipes.
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Courtesy of Anheuser-Busch InBev
Budweiser rallies over 100 influencers for World Cup effort
As part of the global campaign, influencers will appear in Lil Baby’s “The World is Yours to Take” music video while also generating individual content.
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Courtesy of Kraft-Heinz
Claussen pickles sponsors star-studded pickleball match
The Kraft-Heinz brand was an exclusive sponsor of “Pickled” on CBS as the marketing momentum behind pickleball continues.
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Courtesy of American Express
American Express partners with TikTok for small business accelerator
The tie-up arrives ahead of Small Business Saturday and includes an offer for a $100 TikTok advertising credit.
