The Latest
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How brands and agencies are operationalizing AI as the tech matures
Yum Brands and WPP officials discussed what is and isn’t working with artificial intelligence during IAB’s annual Public Policy & Legal Summit.
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Unsplash/Mike Kononov
Sponsored by StravitoHow to turn the insights you already have into better commercial outcomes
Your best decisions depend on insight you already have — if you can use it in time.
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Permission granted by Mike's Hard Lemonade
Mike’s Hard Lemonade looks to win over Gen Z with animated lemons
A trio of tough-talking citrus mascots anchor a new creative platform around authenticity that is rolling out with digital, social and streaming support.
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Courtesy of Fanta
Fanta reaches out to gamers with Xbox anniversary collaboration
The brand’s first global campaign focused on gaming includes limited-edition packaging with a QR code that unlocks special challenges and rewards.
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Q&AAlbertsons on its ChatGPT ads test and push for retail media transparency
Liz Roche, VP of media and measurement at Albertsons Media Collective, discussed the strategic thinking behind its AI experiment at the NewFronts.
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Courtesy of Mars
Mars gum brands mix memes, ‘borrowed nostalgia’ in global campaign
The “Total Overthink of The Head” campaign includes a TikTok-first live experience called “Channel Your Inner Goat.”
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Justin Sullivan via Getty Images
Jack in the Box names CMO to strengthen product innovation, loyalty
Katelyn Zborowski previously spent over a decade at Yum Brands, where she helped develop more than 40 limited-time offerings for Taco Bell.
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More CMOs struggle with workloads as confidence in teams slips: report
While more CMOs are satisfied with their budgets compared to June, just 42% feel they are well-equipped by their marketing teams in 2026.
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PubMatic offers agentic platform access to indie agencies in new deal
A partnership with the Untapped Growth media collective could offer a welcome boost for independents amid ongoing holdco consolidation.
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Retrieved from Old Spice on March 27, 2026
P&G’s Pritchard on how brands must navigate a new epoch in marketing
The brand chief at one of the world’s largest advertisers credited the speed of recent campaigns to the use of AI tools and its in-housing strategy.
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How brands and agencies are strategizing CTV investments in 2026
Nearly 70% of CTV advertisers plan to increase their spending this year, according to a new report from Advertiser Perceptions and Premion.
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Courtesy of Billie
ColumnCampaign Trail: Billie designed a surreal world with women in mind
The Edgewell personal care brand’s in-house team created a fantastical, Willy Wonka-esque lab that swaps candy for clouds of shaving foam.
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Courtesy of Aerie
How Aerie is pushing back against AI content with Pamela Anderson
CMO Stacey McCormick explains how the brand is spreading the word around its October pledge against using AI-generated bodies in its marketing.
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Courtesy of Hollister
Why Hollister made a music video instead of a traditional ad campaign
The Abercrombie & Fitch brand teamed with singer-songwriter Gigi Perez to cover a Green Day classic as part of its largest summer campaign to date.
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Courtesy of Ferrero
Ferrero plans largest marketing commitment to date for World Cup push
The confectionery giant’s “Go All In” promotion includes a QR code-based giveaway, influencer tie-ups and a partnership with football legend Tom Brady.
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Justin Sullivan via Getty Images
Nearly $100B in global ad growth at risk if energy crisis persists: WARC
Assuming a worst-case scenario, 4.2 percentage points of expected growth could be erased in 2026 as marketers struggle to preserve thin margins.
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Peter Adams/Marketing Dive
TikTok pitches advertisers on bold new chapter under US joint venture
The U.S. ownership transition has had its hiccups, but the app used the NewFronts to argue it is more secure, creative and independent than ever.
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Sean Gallup via Getty Images
Apple rolls out ads for Maps as advertising revenue grows
As ad revenue’s importance grows for the tech giant, it will enable brands to target consumers using Maps’ search function and via Suggested Places.
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Courtesy of Unilever
Unilever taps influencer agency for food biz as potential spinoff looms
Samy is tasked with developing a global influencer strategy for the CPG giant’s food business, which Unilever is in talks to sell to McCormick & Co.
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Courtesy of Samsung Ads
How CTV advertising prepped for next-gen reinvention at NewFronts
Samsung, Comcast and Tubi rolled out measurement and AI innovations, plus deals with Amazon, at the IAB’s annual showcase for brands and agencies.
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Peter Adams/Marketing Dive
Walmart, Vizio outline strategy for tying CTV ads to retail outcomes
At their first unified NewFronts presentation, the companies underscored their ability to engage audiences not reached by linear TV buys.
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Courtesy of Ford
Ford strengthens MLB ties through exclusive, multiyear partnership
The brand will serve as the official automaker of the league, a move that arrives on the heels of MLB achieving record sponsorship revenue.
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Courtesy of S4 Capital
Martin Sorrell’s outlook on AI, media transparency and agency upheaval
The S4 Capital founder and executive chairman sounds off on the Publicis-Trade Desk spat, the “brutality” of Omnicom’s IPG takeover and more.
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Courtesy of Ally
5 ways advertisers can optimize women’s sports investments
New research from WPP Media highlights the unique qualities of women’s sports viewers and how athlete-led creative can improve brand outcomes.
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Courtesy of Sprite
Sprite reasserts cultural bona fides with global platform, brand refresh
To engage Gen Z, “It’s That Fresh” utilizes creator-first social amplification and retail programming.
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Courtesy of Mr. Pibb
How Coca-Cola embraces a challenger mindset to market Mr. Pibb
The brand enlisted NBA legend Scottie Pippen in a campaign created by WPP Open X, led by Majority and amplified by Havas, Publicis and Zeno.
