The Latest
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Tracker
Super Bowl LVIII: Tracking every ad
Pringles will appear in the big game for the seventh consecutive year with a spot that will showcase a “playful, new direction” for the Kellanova brand.
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State Farm takes inside look at NFL players and ‘at-home teammates’
Made with sports media company Team Whistle and agency Optimum Sports, “Home Team” blends brand messaging with football fandom.
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What Coca-Cola’s generative AI experiments mean for the brand’s future
Selman Careaga, president of the global Coca‑Cola category, detailed how the brand balances artificial and human intelligence.
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Hinge dating app launches $1M initiative combatting Gen Z loneliness
“One More Hour” will support Gen Z-focused social groups and organizations in New York City, Los Angeles and Atlanta with grants up to $25,000.
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Retrieved from Alibaba on December 06, 2023Column
Sociable: The age of virtual influencers is coming, bringing new considerations for brands
The next stage of virtual influencers could make it increasingly difficult to differentiate real from fake.
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ANA: Just 36% of programmatic spend reaches consumers due to ‘cost waterfall’
Marketers could realize $22 billion in efficiency gains with better practices, a figure representing one-quarter of the open web market.
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Q&A
Why Domino’s is awarding half a million dollars in snow plowing grants
Chief Brand Officer Kate Trumbull explained how the chain’s latest effort shows off an “experienced by few, seen by many” ethos.
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Hellmann’s quadruple dips on Super Bowl with ‘most impactful’ ad yet
The Unilever marketer will run a 30-second spot developed with agency Wunderman Thompson that plans to combat food waste.
Updated Dec. 5, 2023 -
Smirnoff celebrates connection in new global campaign
Inspired by data that found a decrease in emotional connection, the Diageo vodka brand wants to spark feelings of togetherness.
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Bud Light teams with NFL legends on ad for Super Bowl LVIII giveaway
A new ad starring Peyton Manning and Emmitt Smith timed to the NFL playoffs kicks off the brand’s biggest Super Bowl ticket giveaway to date.
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Globant’s deal for Gut points to challenges facing independent agencies
While Gut has been a breakout creative success, its acquisition by the technology consultancy underscores how crucial deep digital know-how is.
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Bath & Body Works drops 10-foot candle to help holiday shoppers unwind
The installation is part of a new creative platform centered on reconnecting with the senses amid daily stressors like rush hour traffic and work emails.
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Deep Dive
How the best marketing campaigns of 2023 mastered pop culture nostalgia
Brands faced a preponderance of global challenges this year and opted for a familiar playbook as the industry arrives at a crossroads.
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Deep Dive
Brand backlash: Are 2023’s epic marketing fails part of a bigger problem?
High-profile controversies have sent a chilling effect across an industry facing down another contentious election year and crusades against “wokeness.”
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Ad-spending market continues to recover, though 2024 presents mixed picture
GroupM expects that brands may invest more in shared experiences as day-to-day life becomes increasingly atomized and algorithmically dictated.
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Column
Campaign Trail: How Steak-umm deepfaked real vegans into meat eaters
Created with agency Tombras, “DeepSteaks” arrives as generative AI makes it even easier for bad actors to manipulate peoples’ likenesses.
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McDonald’s reinvents McNugget Buddies for streetwear-minded adults
The chain teamed with Kerwin Frost to reinvent the iconic Happy Meal collectibles, which will land on Instagram and be part of a Snapchat AR lens.
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Q&A
Hilton CMO on why its ‘For the Stay’ campaign is the hotel’s ‘Just Do It’
Mark Weinstein shared the inspiration behind the marketing platform, the story of the company’s 10-minute TikTok and strategy tips for marketers.
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Gillette encourages gamers to ‘hit reset’ for global campaign
The marketer’s long-running Gillette Gaming Alliance will be active on Twitch, YouTube and social media to share gaming content and grooming tips.
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Geico Gecko serves as on-set consultant for Netflix’s ‘Leo’ in co-branded ads
The first such partnership for the streamer’s ad-supported tier is a sign Netflix is striking more involved brand deals a year after launching the offering.
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Mars brand Excel Gum uses ASMR to relieve studying stress
Running in Canada, the “Excel Study Beats” program leverages creators to share soothing gum content across TikTok, YouTube and Spotify.
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Retrieved from X on September 19, 2023Column
Sociable: Musk tells advertisers to ‘go f--- yourself,’ calls X boycott ‘blackmail’
X’s owner apologized for antisemitic posts but bristled over advertisers' response during an interview at the New York Times DealBook Summit.
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Addressable TV stakeholders form trade organization as ad spend grows
Forty percent of TV advertisers expect to spend more on addressable advertising in 2024 compared to 2023, according to new research.
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Cheez-It amps up Citrus Bowl sponsorship with in-stadium barbershop, spa
A TikTok challenge for showing off brand-inspired game day looks rounds out the college football play from the Kellanova brand.
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How Walmart’s shoppable rom-com bridges holiday content, commerce
Ads on TikTok, Roku and YouTube showcase an assortment meant to balance “inspiration and impulse” for the season, according to CMO William White.