The Latest
-
Courtesy of Grey Goose/Uninterrupted
Grey Goose serves up conversations with sports icons in new streaming series
"In the Moment" was developed with Uninterrupted, a production unit of LeBron James' media conglomerate, and will air across the Roku network.
-
4 trends impacting retail marketing strategies
Brands are looking beyond Facebook and Google — and sometimes resurfacing older channels — to advertise.
-
Retrieved from Chipotle/PR Newswire on March 09, 2021
Chipotle's digital sales rose 10.5% during Q2
The chain's digital presence will likely remain strong as it experiments with online-only product launches and grows its already robust loyalty program.
-
Ben & Jerry's
Ben & Jerry's butts heads with Unilever over brand's presence in Israel
The clash speaks to the potential limits of marketing consumer brands around divisive social causes, particularly at a time when such issues are in the international spotlight.
-
Retrieved from Carter’s, Inc. on July 21, 2021
OshKosh B'gosh reimagines Mariah Carey, Muhammad Ali as kids
"Today is Someday" is the brand's first creative work from Majority, the agency co-founded earlier this year by Shaquille O'Neal.
-
Courtesy of Domino's Pizza
NFTs remain technology in search of clear brand strategy. Can agencies bridge the gap?
Bespoke new services from shops like Vaynermedia represent big rolls of the dice on a space that's already seeing some of its initial media fervor cool.
-
Courtesy of Gen.G
Toyota deepens commitment to esports with Twitch stream doubling as virtual race
A collaboration with esports organization Gen.G, the 10-day competition arrives as Toyota changes its marketing plans around the Olympics.
-
Patrick Lux via Getty Images
Mediaocean to buy ad server Flashtalking in boost to its omnichannel push
A year after its 4C Insights buy, the advertising software firm looks to provide marketers with a neutral alternative to Big Tech ad platforms.
-
Permission granted by Infiniti
Infiniti taps celebrities on Cameo for online shopping Q&A
Consumers can submit a question about the brand's new QX60 model and receive a personal video response from a celebrity via Cameo.
-
Julia Himmel/Marketing Dive
Marketing in a recovery: H1 2021 by the numbers
With data, privacy and shifting consumer preferences top of mind during the first six months of the year, U.S. digital ad spending is on pace to grow at its fastest rate since 2018.
-
Courtesy of I Can't Believe It's Not Butter!
ColumnCampaign Trail: I Can't Believe It's Not Butter slathers on the satire in 'perfume' ad
A spot parodies luxury fragrance ads in a social-first effort that plays up the brand's unique spritz packaging and marks a return to its comedic roots.
-
Fotolia
Publicis goes all in on retail media with CitrusAd buy
The SaaS platform, whose clients include Macy's and Lowe's, will integrate with Epsilon as Publicis pushes harder on services centered around first-party data.
-
Courtesy of Vimeo
TikTok integrates Vimeo's video-creation tools to attract more small business marketers
Courting small- and medium-sized businesses by making it easier to produce high-quality videos is another sign of the app's maturity.
-
Retrieved from Triller on October 05, 2020
Triller pivots to long-form videos, shoppable livestreams with brand partners
Dr. Pepper and L'Oreal's NYX are among the brands looking to drive buzz or direct sales through the app that has refocused on longer-form content.
-
Permission granted by Taco Bell
Taco Bell releases anime-style ad, manga tie-in to hype Nacho Fries' return
Drawing on iconography from franchises like Gundam, the brand targets a more niche community compared to past campaigns that mimicked Hollywood blockbusters.
-
Courtesy of Arby's
Arby's serves up AI app to identify French fry variety
Following crinkle fries' recent addition as a permanent Arby's menu item, a new camera-powered feature arrives in honor of National French Fry Day.
-
Courtesy of Mtn Dew
Deep Dive9 campaigns that showed marketers staying nimble despite haze of H1 2021
As consumers navigate the stop-start nature of pandemic recovery, some brands have proved adept at addressing their anxieties and tech needs by offering a dose of optimism, in-person events or NFTs.
-
zefart/iStock/Getty via Getty Images
Data privacy evolved at a dizzying pace in H1, with more still to come
Google delayed the death of third-party cookies, but brands, agencies and other partners can't be complacent in finding long-term alternatives and working toward a privacy-friendly future.
-
Courtesy of Absolut
Absolut helps drinkers express social boundaries with cheeky merch
The #MixResponsibly campaign hinges on research that found 56% of U.S. adults have not expressed to friends their social distance expectations.
-
Adam Berry via Getty Images
Google begins supporting email authentication protocol to guard against phishing
The Brand Indicators for Message Identification framework verifies identity by presenting a company's logo alongside its official emails in Gmail inboxes.
-
Alexander Koerner via Getty Images
Facebook to invest $1B in creators in bid to bolster Reels, livestreaming offerings
Beefing up creator perks comes as the company faces increasingly stiff competition from TikTok and significant changes to user tracking.
-
Permission granted by PepsiCo
Lipton casts T-Pain as 'Cousin T' in sitcom-inspired digital ads around family unity
Developed with creative agency Ten35, the content play signals how brands are dipping their toes back into tactics that have been waylaid by COVID-19.
-
Marketing budgets slip in relation to revenue, shrinking to 6.4%, Gartner finds
The firm's latest CMO Spend Survey found that allocations to areas like external agencies continued to drop while investments in digital and commerce remained strong.
-
Courtesy of Sweetarts
Sweetarts spins online music mixer with candy-inspired sounds
Fans who create beats through the mixer can enter a contest to win a professional recording experience with Christina Aguilera.
-
Permission granted by 7-Eleven
7-Eleven to launch Slurpee into space in a nod to its delivery service
By ordering on the app, fans can vote for which flavor will be sent and enter to win commemorative cups returning from space.
