The Latest
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Deep DiveSonic boom: Why more brands are composing musical branding strategies
Once the exclusive domain of major corporations, sonic brand identities today are seeing growing interest as digital media's reach continues to expand.
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Dietz & Watson sells Dietz Nuts boxers, merch at Philly pop-up
The Delishop will sell branded gear and feature an appearance by Flyers mascot Gritty this summer.
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H&M is ready for Gen Z
The fast-fashion retailer's latest moves seem tailor-made for a cohort that wants companies to align with its values.
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Netflix content chief to oversee marketing, lead new CMO search
The switch announced around Q1 earnings comes as the company preps for a more competitive streaming market that will include Apple and Disney.
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The North Face campaign petitions to turn Earth Day into national holiday
Taking a page out of REI's playbook, the retailer is giving employees time off to explore and will host a series of events to get customers outside.
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Having to share personal data turns consumers away from loyalty programs, study says
Conversely, 76% of surveyed Americans said they would be more likely to join a program that required just their name and phone number.
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Variety: 'Cobra Kai,' Enterprise partner in first brand deal for a YouTube scripted original
A co-marketing partnership inked for the show's second season features ads with the series' stars, digital media buys and in-show integrations.
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Smart speakers to top tablet use by 2021, forecast says
Category stalwarts like Google Home, Amazon's Echo and Apple's HomePod will lead the charge, according to Canalys.
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Publicis to purchase Epsilon for $4.4B as data marketing race heats up
The deal, one of the largest in agency history, closely mirrors rival IPG's $2.3 billion acquisition of Acxiom's data marketing division last year.
UPDATED: April 15, 2019 at 8:47 a.m. -
Silk rallies support to make sustainability-focused 'plogging' an Olympic sport
The Danone brand is pushing the combination of jogging and picking up litter to burnish its B Corp credentials.
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Patagonia sues AB InBev over new brew bearing 'Patagonia' name
The outdoor apparel maker alleges the beer's branding is "strikingly similar" to its own, and that the marketing behind it was meant to mislead consumers.
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Study: 3 key audience segments to inform 'Game of Thrones' marketers' strategies
As the ad-free show enters its final season, MiQ identified different fan groups — dubbed the Lannisters, Targaryens and Starks — and their biggest consumption habits.
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ColumnCampaign Trail: How Mike's Hard Lemonade squeezes out 'brighter times' for millennial men
The creative challenge behind the brand's latest campaign centers on acknowledging a negative message — our polarizing society — while combating it through smile-inducing content and tech.
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YSL journeys to Coachella with 'beauty station' pop-up
Along a highway near the festival, the activation includes virtual product sampling, lipstick customization, makeup tutorials and influencer content.
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Disruptor brands and influencers dominate haircare search, study finds
Watermans beat out Head & Shoulders, Pantene and Garnier with an 8.6% share of searches in the haircare category.
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Gen Z prefers Instagram when hearing from brands, Piper Jaffray says
Just 6% of teens reported using Facebook, down from more than 22% six months ago.
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Verizon reveals the challenges and opportunities of in-house agencies
As brands continue to bring more marketing work in house, internal teams promise agility, speed and deeper knowledge of brand values.
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KFC parodies influencers with CGI hipster Colonel Sanders
The chain handed its Instagram account over to the "Virtual Influencer Colonel" and partnered with Dr. Pepper, TurboTax and Old Spice for the campaign.
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Deep DiveHow brands can score with esports marketing
Marketing opportunities are significant for a range of brands — but the window to enter the space and gain a strategic advantage is quickly closing.
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Life Cereal contest auditions kids for reboot of '70s 'Mikey Likes It' ad
Parents can bring their kids to a casting call at select Walmart locations or upload a video to help the brand find a new face for the ad refresh.
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P&G's Pritchard calls for digital media's reinvention as 'dark side' worsens
Announced at the ANA Media Conference, the plan for a wholly new supply chain centers on five principles, including elevating quality, simplifying privacy and taking back control.
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Walmart acquires ad-tech startup Polymorph to capture more brand dollars
The retailer hopes to help brands connect with consumers in more cutting-edge ways as it tries to keep up with Amazon's quickly growing ad business.
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What's the Story with Macy's?
The department store has moved to collaborate with brands to create powerful experiences for consumers.
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Adidas, Oreo, Mtn Dew overlook female fans in 'Game of Thrones'-themed ads, study says
While most brands primarily target men in campaigns tied to the hit HBO show, 52% of all social media mentions around the show were from women.
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Netflix leans into radio, theaters as streaming wars intensify
Amid other deals, a partnership with SiriusXM signals that the video streaming giant is ramping up to become a broader entertainment company.
