Netflix flexes new capabilities as ad biz doubles geographic reach

At its upfront presentation, the streamer unveiled new tools, capabilities and partnerships that span planning, buying and measuring ad campaigns.

By Chris Kelly • May 14, 2026

NBCUniversal leans into legacy media status, pushes performance at upfront

The media company will roll out live contextual ads, a tool that retargets viewers of live events and its insights hub in Q4.

By Chris Kelly • May 12, 2026

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What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

OpenAI solidifies ad platform ambitions with ChatGPT Ads Manager

The generative AI platform is expanding its ads pilot to new territories in addition to introducing a new self-serve portal and cost-per-click bidding.

By Jessica Hammers • May 11, 2026

Where Trade Desk sees advertising opportunity following bruising Q1

The ad-tech firm pointed to the budding market for ads in AI chatbots and with CMOs it believes will start to treat walled gardens as “leftovers.” 

By Peter Adams • May 8, 2026

Amazon, LinkedIn help advertisers reach professionals via CTV ads

As part of a new collaboration, marketers can run the networking platform’s CTV ad campaigns using Amazon DSP.

By Chris Kelly • May 7, 2026

Dollar General bridges onsite, offsite retail media with new solution

Brands will be able to activate and optimize offsite and onsite inventory within The Trade Desk for the first time through an integration supported by Kevel.

By Peter Adams • May 4, 2026

Inside Opal’s attempt to reduce AI’s ‘alignment tax’ for marketers

The planning platform's new AI copilot, Gem, is designed to align campaign data with overall strategy and help teams understand results faster.

By Aaron Baar • May 4, 2026

Meta and Google ad revenues soar thanks to AI, but big picture is blurry

Google and Meta both posted impressive advertising growth in Q1, but their paths are diverging on the critical technology front.

By Peter Adams • April 30, 2026

Fossil sees 57% brand recall lift with InMobi’s full-funnel ad solution

Using the Ad Experiences solution, the watchmaker achieved 20.5 million total impressions and a unique reach of 7.1 million for its spring campaign.

By Sara Karlovitch • April 29, 2026

Snowflake helps unlock data collaborations with consent signals from OneTrust

AI exacerbates challenges around data privacy because the only remedy for having unconsented data in AI models is rolling them back. 

By Chris Kelly • April 28, 2026

Albertsons injects fresh retail media data into YouTube advertising

Display & Video 360 struck a similar pact with Kroger, an Albertsons rival, in March as more brands chase high-intent CTV audiences over raw scale.

By Peter Adams • April 27, 2026

IAS touts ‘linear-like’ transparency with CTV ad measurement solutions

Total TV offers advertisers show, genre, rating, language and program-level data across platforms including Disney, Paramount and Amazon Prime Video.

By Jessica Hammers • April 27, 2026

The pros and cons of adding AI to first-party experiences

Major brands are introducing AI into their experiences, but are consumers interested in using these options over more traditional channels?

By Bryan Wassel • April 27, 2026

TikTok boosts measurement partnerships in play for advertiser confidence

Media quality and brand safety tools from IAS and Zefr are coming to additional ad formats while DoubleVerify is now accredited for reporting video viewability.

By Sara Karlovitch • April 23, 2026

Home Depot helps advertisers reach DIY audiences on Reddit and Pinterest

Advertisers will be able to launch Reddit campaigns directly through Orange Apron Media’s self-service portal as part of an industry-first integration.  

By Peter Adams • April 23, 2026

How AI is making ad creative faster — and more fair

The shift toward AI is not just about producing ads faster, it’s about giving creative capability to everyone, writes Amazon’s Nikhil Nanivadekar.

By Nikhil Nanivadekar • April 22, 2026

Viant acquires TVision to realize CTV advertising trifecta

The $40 million deal builds on the platform’s previous acquisition of IRIS.TV to provide clients with identity, context and verified attention.

By Peter Adams • April 20, 2026

Adobe expands agency partnerships as part of agentic AI platform debut

Omnicom, Publicis and WPP are among the agencies that are standardizing on the new CX Enterprise platform to co-develop solutions for joint clients.

By Jessica Hammers • April 20, 2026

No Warner Bros., no Hastings, no problem: Netflix has ‘room for growth’

The streamer is still on track to double ad revenue to $3 billion this year, and its advertiser base grew over 70% year over year in 2025 to more than 4,000.

By Chris Kelly • April 17, 2026

Google brings AI Max for Search out of beta, will deprecate legacy tools

Dynamic Search Ads, automatically created assets and the campaign-level broad match setting will automatically upgrade to AI Max in September. 

By Peter Adams • April 16, 2026

Publicis addresses Trade Desk spat, calls Sora shutdown ‘symbolic’

The group delivered its 20th consecutive quarter of growth in Q1 despite the Middle East conflict, which executives said hasn’t rattled client spending. 

By Peter Adams • April 14, 2026

How brands and agencies are operationalizing AI as the tech matures

Yum Brands and WPP officials discussed what is and isn’t working with artificial intelligence during IAB’s annual Public Policy & Legal Summit.

By Chris Kelly • March 31, 2026

Albertsons on its ChatGPT ads test and push for retail media transparency

Liz Roche, VP of media and measurement at Albertsons Media Collective, discussed the strategic thinking behind its AI experiment at the NewFronts.

By Peter Adams • March 31, 2026

PubMatic offers agentic platform access to indie agencies in new deal

A partnership with the Untapped Growth media collective could offer a welcome boost for independents amid ongoing holdco consolidation.

By Jessica Hammers • March 30, 2026

How CTV advertising prepped for next-gen reinvention at NewFronts

Samsung, Comcast and Tubi rolled out measurement and AI innovations, plus deals with Amazon, at the IAB’s annual showcase for brands and agencies.

By Chris Kelly • March 25, 2026