Marketing Tech

Column

Comic Dive: Amazon Attacks

The e-commerce giant has already helped topple big name retailers. With its aggressive moves into advertising, video and voice, who's next?

By John Hazard and Lisa Burdige

Publicis Groupe's BBH cuts ties with actors' union, WSJ reports

Using union actors in commercials can more than double the production budget, and more marketers are asking agencies during the pitch phase if they are affiliated with the union.

By Erica Sweeney • Sept. 18, 2018

Volvo drives 35% sales lift with interactive connected TV ads

Viewers on Roku and Samsung devices could explore the inside of a car and receive location-based personalized messages. 

By Erica Sweeney • Sept. 18, 2018

Range Rover, SunTrust are tightly integrated into Hulu's 'The First'

The efforts highlight a few ways brands can partner with streaming services for less-intrusive engagements.

By Erica Sweeney • Sept. 17, 2018

Google rolls out video for Showcase ads, shoppable images ahead of holidays

The new features aim to help marketers expand their reach during the holiday shopping season, when 61% of consumers say they're open to buying from new retailers.

By Erica Sweeney • Sept. 13, 2018

97% of consumers expect brands to use technology responsibly, but focus on innovation, study says

The halo effect that's shielded digital tech from some negative blowback as its influence has grown may be weakening, putting pressure on brands to think more ethically.

By Erica Sweeney • Sept. 13, 2018

Gartner L2: As Amazon ad budgets grow, leading brands use more nuanced strategies

The analysis of efforts by Levi's and others reveals several best practices while new data from Marin Software says 62% of marketers aren't advertising on the platform.

By Erica Sweeney • Sept. 13, 2018

Hennessy taps Ridley Scott for 'epic visual journey' promoting new luxury cognac

The iconic director's first commercial in 15 years will be supported by a series of immersive 3D ads that convey each of the spirit's flavor notes.

By Erica Sweeney • Sept. 11, 2018

Lamps Plus cuts bounce rates by 22% with personalized landing pages

Working with vendor Certona, the brand was able to improve performance with popular channels like Google's product listing advertisements. 

By Erica Sweeney • Sept. 10, 2018

As consumers go digital, Hershey makes e-commerce a priority

Executives at the candy and snack company said online sales are riddled with challenges, including spurring impulse buys and shipping chocolate during the hot summer.

By Lillianna Byington • Sept. 07, 2018

Michelob Ultra hosts interactive workout experience to promote new fitness festival

Participants had the collective goal of filling virtual glasses of beer to unlock the flow of Michelob Ultra. 

By Erica Sweeney • Sept. 06, 2018

Pizza Hut kicks off first national campaign as NFL sponsor

A new digital rewards program, local activations and an AR game are a few of the ways the chain will reach out to fans now that it has replaced Papa John's.

By Erica Sweeney • Sept. 05, 2018

Marketers prepped for GDPR see improved consumer trust and engagement, study finds

"Laggards," or those without a plan, view the rules as other teams' problems, and are potentially being hindered by their lack of understanding of GDPR.

Hispanic consumers over-index on cause-related purchases, Nielsen finds

The demo also spends more time on social media and is more likely to search for products online and use online reviews compared to non-Hispanic whites. 

By Erica Sweeney • Sept. 04, 2018

Amazon unveils attribution tool while Kellogg's tests new video ad placement

With the crucial holiday season approaching, Amazon is expanding its ad inventory and adding a tool that competes with what Google already offers.

By Erica Sweeney • Sept. 04, 2018

Pernod Ricard ups Amazon ad spend in UK as platform delivers results

The marketer said sales on Amazon grew more than 100% over the past year and that it now grabs a 10% market share for spirits makers on the site.

By Erica Sweeney • Sept. 04, 2018

WPP names Mark Read CEO, while ad giant's performance takes a hit

Shares in the company tumbled the day after the executive's official appointment amid continued struggles in key markets like North America. 

By Erica Sweeney • Sept. 04, 2018

Amazon to expand Boulder, Colorado hub as advertising business accelerates

The company began building its ad team in the city last summer and has created more than 1,500 full-time jobs in Colorado at corporate offices and fulfillment centers. 

By Erica Sweeney • Aug. 31, 2018

Dunkin' Donuts adds voice-enabled orders with Alexa skill

Members of the marketer's DD Perks Rewards program can ask for drinks and food, including from their saved "favorites" on the Dunkin' Mobile App.

By Robert Williams • Aug. 30, 2018

Ariana Grande sweetens album release with mixed-reality experience

The U.K. promotion for the pop star's new record lets fans win prizes like concert tickets and combines virtual and real-world billboards. 

By Erica Sweeney • Aug. 30, 2018

Kohl's cuts 60 corporate tech jobs

While cutting tech workers, the department store retailer continues to invest in new initiatives including cloud technologies.

By Dan Alaimo • Aug. 29, 2018

McDonald's sees daily app usage jump 20%-40%

The gains follow comments made just a few months ago by CEO Steve Easterbrook indicating customer adoption of the app was "pretty low."

By Robert Williams • Aug. 29, 2018