Walmart leverages Fubo’s takeover ad format to connect content, commerce

The Triple Play lets advertisers feature branded video content alongside curated programming and creative assets in a CTV environment.

By Chris Kelly • Sept. 9, 2024

‘The year of implementation’: How marketers are leveraging AI on mobile

While AI has its place in the realms of social media, mobile commerce, apps and more, a sea of questions remain around regulation and brand safety.

By Jessica Deyo • Sept. 5, 2024

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What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

How brands can maximize consumer searches in the age of generative AI

Marketers must refine their search strategy as consumers, particularly younger cohorts, shift away from traditional search engines, said Captify’s Mike Welch.

By Mike Welch • Sept. 5, 2024

What marketers must do to get retail media measurement right

The rise of first-party IDs offers the promise of closed loop measurement, but carries with it both highs and lows, said CvE’s Paul Frampton.

By Paul Frampton • Aug. 29, 2024

Chili’s CMO on brand’s winning value message and evolving data strategy

Swipes at fast food competitors over rising prices, including through a retro video game, helped boost Chili’s same-stores sales by 14%. 

By Peter Adams • Aug. 29, 2024

Netflix, Google team to bring shoppable integration to ‘Emily in Paris’

Custom features within Netflix’s ad-supported plan round out the effort, which leverages Google’s Lens technology to allow viewers to shop the show.

By Aaron Baar • Aug. 19, 2024

Walmart’s ad unit extends blockbuster growth streak, boosting profits

Ad sales derived from marketplace sellers climbed nearly 50% in fiscal Q2 while Walmart has been focused on growing in-store and offsite offerings.

By Peter Adams • Aug. 16, 2024

Lowe’s rebrands media network as it expands channel offerings

The home improvement retailer is adding in-store audio, email, paid search and direct mail for install services to the platform.

By Tatiana Walk-Morris • Aug. 13, 2024

Back-to-school 2024: How brands can win younger consumers as uncertainty endures

The power of Gen Z and Gen Alpha to influence their parents to consider a brand could be the key to success amid another turbulent season.

By Jessica Deyo • Aug. 8, 2024

How Google’s move to retain cookies will impact digital advertisers

The recent twist in the Privacy Sandbox saga is a wake-up call for the entire digital advertising ecosystem, according to Upwave’s George London.

By George London • Aug. 8, 2024

Google loses search antitrust case in blow to digital ad juggernaut

“Google is a monopolist, and it has acted as one to maintain its monopoly,” wrote U.S. District Judge Amit Mehta in a potential landmark decision for tech.

By Peter Adams • Aug. 6, 2024

Outbrain acquires Teads for $1B to form new open-web advertising heavyweight

The transaction, expected to close in Q1 next year, combines Outbrain’s performance marketing focus with Teads’ video and CTV capabilities.

By Peter Adams • Aug. 5, 2024

Roku adopts Trade Desk’s UID2 to enhance audience targeting

The move is an indication of the demand marketers and advertisers are putting on advanced audience targeting, no matter Google’s cookie plans.

By Aaron Baar • Aug. 5, 2024

Amazon misses on ad sales while Prime Video push ramps up

The company’s advertising growth rate decelerated in Q2 but Prime Video was in focus following the streamer’s debut upfronts pitch.

By Peter Adams • Aug. 2, 2024

How Shapermint’s proprietary AI ad tool is fueling profits

CMO Massimiliano Tirocchi explained how the shapewear retailer’s Altair ad tool has helped it streamline content production and gain new customers.

By Christine Blank • July 31, 2024

As retail media networks widen their scope, is a reckoning inbound?

Expanding into offsite media like open-web programmatic could alleviate supply pressures but opens a whole new can of worms for the category.

By Peter Adams • July 30, 2024

Experian launches retail media solution for networks seeking richer data

The offering leans on the credit reporting company’s ID graph and a partner network that includes ad-tech firms like The Trade Desk and Magnite.

By Peter Adams • July 29, 2024

Spotify revamps self-serve ad platform on heels of record Q2

Brands including World Rugby, Ionos and Contiki have already leveraged the new Spotify Ads Manager, which boasts improved targeting functionality.

By Jessica Deyo • July 25, 2024

Yelp boosts ad offerings for national and multi-location businesses

Expanded ad formats and new cookieless measurement tools are part of the platform’s plan to help brands generate high-intent leads.

By Aaron Baar • July 25, 2024

Google ad revenue resilient as company contends with cookie, AI transitions

A chaotic rollout for AI Overviews in search didn’t hurt advertiser demand in Q2, though YouTube missed analysts’ growth expectations.

By Peter Adams • July 24, 2024

And just like that, Google won’t be deprecating cookies. What now?

The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world.

By Chris Kelly • July 23, 2024

How Albertsons’ retail media business is incorporating AI, in-store tech and more

Kristi Argyilan, the retailer’s senior vice president of retail media, talks about the grocer’s priorities and where the industry stands today.

By Peyton Bigora • July 22, 2024

Netflix’s ad-supported tier grows 34%, with critical scale in sight

Peter Naylor, VP of ad sales, is leaving the offering he helped launch as it gears up an in-house ad-tech platform and bigger programmatic push.

By Peter Adams • July 19, 2024

Omnicom unveils ArtBotAI to drive digital content at scale

The next-generation intelligent content platform leverages large language models to assemble clients’ digital assets and create personalized experiences.

By Aaron Baar • July 15, 2024

Walmart builds wide lead among US retail media networks, report finds

The chain saw 11 billion impressions in Q1, including strong performance offsite, while No.2 Target generated fewer than 7 billion impressions.

By Peter Adams • July 11, 2024