Ad Tech

The realities of a unified CTV measurement tool may shock advertisers

As advertisers increasingly pursue a unified, cross-platform measurement tool, questions remain around whether or not the concept is truly achievable.

By Michele Madaris • Sept. 28, 2022

Omnicom launches online retail practice as clients seek full-funnel view

Transact offers a variety of services, including retail media and analytics tools, and leverages partnerships with Amazon, Instacart, Kroger and Walmart.

By Aaron Baar • Sept. 26, 2022

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What you need to know about data in marketing

The pandemic accelerated digital transformation, pressuring marketers to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

Drizly offers another round of ad solutions for brands

With the launch of Drizly Ads, the alcohol delivery service looks to expand an ad business that counts Diageo and Molson Coors among its clients.

By Sara Karlovitch • Sept. 23, 2022

Retail media makes up 11% of global ad spend, GroupM says

Global advertising revenue for retail-based companies will grow from $88 billion in 2021 to $101 billion this year and to $160 billion in 2027.

By Chris Kelly • Sept. 21, 2022

Walmart weds data to popular apps like TikTok in latest ad play

A new Innovation Partners program that also features Snapchat and Roku seeks to help brands better understand what engages Gen Z.

By Peter Adams • Sept. 20, 2022

Roku enlists agencies to help small businesses with streaming ads

Camelot Strategic Marketing & Media is the first agency to join Roku’s new OneView certified partner program.

By Aaron Baar • Sept. 19, 2022

Brands are driving cultural change — here’s how agencies can too

If agencies want to keep up with cultural shifts, they need to immerse themselves in what’s happening around them.

By Erin Moran • Sept. 19, 2022

Apple tees up bigger search ads push ahead of holidays

New media placements in the App Store follow a report indicating the iPhone maker’s privacy changes have boosted adoption of its search ad products.

By Peter Adams • Sept. 15, 2022

Walmart vies for bigger holiday ad budgets with self-service expansion

A format that boosts products to the top of search results is becoming widely available, while Walmart is trying to “reduce the guesswork” for brands.

By Peter Adams • Sept. 14, 2022

GM is first brand to integrate with NBCU’s data platform

Forged through GM’s media agency Carat, the partnership weds consumer automotive profiles with NBCUnified's data on media consumption preferences.

By Chris Kelly • Sept. 13, 2022

Dentsu adds Web3 features to advertising tool kit

Web3 club will help the holding company’s clients navigate the next stage of the internet. 

By Aaron Baar • Sept. 12, 2022

Kroger expands retail media arm into video, CTV

The grocer adds new programmatic features to its Kroger Precision Marketing business in order to better compete in an increasingly saturated market.

By Sara Karlovitch • Sept. 12, 2022

Amazon ads top engagement ranking, but TikTok holds innovation crown

Consumers surveyed by Kantar favored “real-world” advertising for the third year running, but brand investment plans remain focused on digital.

By Peter Adams • Sept. 7, 2022

Procter & Gamble throws support behind Trade Desk’s Unified ID

The CPG giant is the latest major ad world player to throw its weight behind the ad tech firm’s replacement for third-party cookies.

By Chris Kelly • Sept. 2, 2022

What Starbucks’ bet on NFTs says about the future of loyalty

The chain's renowned rewards program adds a buzzy new value-grab, potentially laying a course for other marketers to follow.

By Aaron Baar • Sept. 1, 2022

Kraft Heinz, Danone enrich first-party data through IRI, LiveRamp partnership

Retail data provider IRI has also teamed with Publicis Groupe's Epsilon to allow CPG marketers to leverage clean room technology.

By Chris Kelly • Aug. 29, 2022

Uber e-commerce partnership supports budding ads business

Rokt uses machine-learning technology to serve relevant messages with additional products and offers to consumers as they complete transactions.  

By Aaron Baar • Aug. 25, 2022

Walmart unveils rewards program for Walmart+ members

The program integrates with the Walmart Connect advertising business by allowing suppliers to promote product savings within sponsored ads.

By Catherine Douglas Moran • Aug. 24, 2022

Walmart ad sales growth stays steady as broader business recovers

The segment grew 30% in the most recent quarter, while the number of active advertisers skyrocketed compared to the same period last year.

By Peter Adams • Aug. 17, 2022

Amazon picks Nielsen to measure ‘Thursday Night Football’ streams

The partnership represents the first time a streaming service will have a live program measured as part of Nielsen’s national TV ratings.

By Chris Kelly • Aug. 16, 2022

Comscore makes progress toward alternative currencies

Earnings show stronger revenues and a smaller loss as the company continues to bolster its TV measurement tools in preparation for a post-Nielsen era.

By Aaron Baar • Aug. 15, 2022

Heineken, Nike, Mondelēz run ads on cause-driven social platform

WeAre8, which pays users to watch ads, is looking to attract more brands into its fold with a new self-service ads manager called SAM-i. 

By Peter Adams • Aug. 11, 2022

Kargo expands video capabilities with Ziggeo acquisition

The company will focus on building a next-generation, ad-supported video player.

By Aaron Baar • Aug. 11, 2022

Trade Desk revenue grows 35% amid surge in CTV, open internet advertising

The ad-tech company sees the growth of CTV as a challenge to the "draconian tactics" of walled gardens like Google.

By Chris Kelly • Aug. 10, 2022

Lyft rides into media network race as ride-hailing rebounds

Lyft Media streamlines offerings across the company’s vehicles, bikeshare network, mobile app and in-car tablets.

By Peter Adams • Aug. 9, 2022