Ad Tech


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    Courtesy of Together Labs
    Deep Dive

    Why the metaverse could be a breakthrough in privacy-compliant digital marketing

    Through cookie alternatives and lessons learned from past digital marketing efforts, brands can hit reset on privacy in the metaverse.

    By Nov. 30, 2021
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    Tasia Wells via Getty Images

    Espolòn Tequila toasts Mindshare's private marketplace supporting Latinx, Hispanic media

    It is the first brand partner on a new platform launching with 20 publishers, including La Opinión and El Diario owner Impremedia.

    By Nov. 29, 2021
  • Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to disruptions caused by the pandemic and new privacy mandates, they have an opportunity to strengthen their brands.

    By Marketing Dive staff
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    Courtesy of Snap

    Snap streamlines ad buying with new Multi-Format delivery tool

    Machine learning tech can now select and place creative in available ad space based on a brand campaign's format, goal, budget and target audience.

    By Nov. 18, 2021
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    Al Bello via Getty Images

    Walmart maintains growth in Q3 as inflation takes hold

    Walmart Connect ad revenue helped to offset cost pressures, with the business unit's ad sales rising nearly 240% over two years.

    By Maria Monteros • Nov. 16, 2021
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    Retrieved from Unsplash on July 22, 2021

    DoubleVerify acquires OpenSlate to strengthen CTV, social video targeting

    The contextual targeting provider works with platforms like Facebook, TikTok and YouTube and counts Coca-Cola and Unilever as clients.

    By Nov. 15, 2021
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    Sponsored by FatTail

    Scaling efficiency: 4 ways publishers can act now to drive client and employee retention

    How premium publishers should focus to engage employees and clients with high impact, value-added collaboration.

    By Laura Boodram, SVP Partner Success • Nov. 15, 2021
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    shutterstock.com/Prostock-studio

    Sponsored by Vestcom

    How CPG marketers are converting shoppers into buyers at the shelf-edge

    Learn how to leverage the power of shelf-edge media to engage consumers where it matters most.

    Nov. 15, 2021
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    Courtesy of Hyundai
    Deep Dive

    How Disney balances entertainment and ad sales in the streaming age

    The company is positioning itself to take advantage of changing consumer behavior as streaming and digital advertising expand.

    By Nov. 9, 2021
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    Courtesy of Kroger

    Kroger unveils collaborative cloud platform as CPGs race to meet retail's new mandates

    The offering aims to help clients make smarter decisions about everything from marketing spending to production levels amid supply chain disruptions.

    By Nov. 8, 2021
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    Kendall Davis / CIO Dive/Marketing Dive
    Opinion

    How blockchain can deliver a digital ad trifecta

    While the idea of blockchain isn't new, adoption has been slow due to entrenched interests that might be disrupted, authors from Kearney write.

    By Joshua Swartz, Oscar Capel, Hemal Nagarsheth and Dnyanesh Katakdaunde • Nov. 4, 2021
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    Amazon deepens measurement tools, brings display ads to Twitch livestreams

    The company's advertising business is focused on reach, relevance and results as brands contend with a fragmented media landscape and mounting omnichannel demands.

    By Nov. 1, 2021
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    Courtesy of Meta

    Facebook readies bigger VR future with Meta rebrand

    The decision to rebrand reflects the company's current weaknesses, including in its ad business, and signals broader changes across the tech world.

    By , Oct. 29, 2021
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    David Ramos via Getty Images

    Mobile addressability evolves in new paradigm of device IDs, privacy focus

    With cookies on their way out and Apple's tracking changes top of mind, panelists at Advertising Week discussed how traditional audience targeting must be reimagined for a privacy-first future.

    By Robert Williams • Oct. 28, 2021
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    Retrieved from Unsplash on July 22, 2021
    Deep Dive

    CTV is exploding, but can marketers capitalize on its promise?

    Executives at Advertising Week spoke about the opportunity connected TV presents despite persistent issues with fragmentation and measurement.

    By Oct. 27, 2021
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    David Paul Morris via Getty Images

    Google eyes 'long-term opportunity' in commerce as retail drives blowout ad revenue

    As rivals like Facebook contend with headwinds from Apple, Google has kept up momentum through strengths in its shopping business and YouTube.

    By Oct. 27, 2021
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    Opinion

    Snapchat's Q3 earnings may reveal the future of the internet

    While investors ran to drop the stock, it wasn't so much the company's results as it was the commentary outlining the "why," writes The Mars Agency's John Willkom.

    By John Willkom • Oct. 26, 2021
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    Scott Olson via Getty Images

    Kroger's new private programmatic marketplace courts CPGs with 'pre-optimized audiences'

    Cara Pratt, of Kroger Precision Marketing at 84.51°, tells Marketing Dive about why the platform enables brands to use their DSP of choice.

    By Oct. 21, 2021
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    John Hazard

    Acxiom integrates identity solution with Adobe to give marketers more control

    Customers using the Adobe Experience Platform can now draw on "consent-based data pools" as they navigate the deprecation of third-party cookies.

    By Oct. 18, 2021
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    Permission granted by Alexander Mann Solutions

    Kargo acquires StitcherAds for $64M to shore up e-commerce offering

    The ad-tech industry has seen more M&A activity this year as the pandemic accelerates the shift to digital and consumers embrace online shopping.

    By Oct. 18, 2021
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    Retrieved from Facebook on September 17, 2021
    Opinion

    Why Snapchat and TikTok still trail the duopoly for digital ads

    While Google and Facebook dominate as top personalized ad options for sound reasons, newer platforms may possess unique selling points, writes Constellation Agency's Matt Woodruff.

    By Matt Woodruff • Oct. 18, 2021
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    Sponsored by Cvent

    Raising the bar: Webinars reimagined

    As virtual event technology comes of age and functionality continues to push boundaries, audience expectations for what's considered an engaging webinar, have also changed.

    Oct. 18, 2021
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    Courtesy of Lowe's

    Lowe's enters retail media fray as home improvement continues to engage shoppers

    Publicis' CitrusAd and Criteo worked on the platform that delivered a 700% return on ad spend for one test partner in the kitchen and bath category.

    By Updated Oct. 13, 2021
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    Courtesy of DoorDash

    DoorDash beefs up ad capabilities for restaurants, CPG brands

    The delivery platform is working to generate additional revenue as its growth slows from the highs reached during the pandemic's peak.

    By Oct. 12, 2021
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    Leon Neal via Getty Images

    Twitter prioritizes owned media in $1.05B MoPub sale to AppLovin

    The deal accelerates consolidation in the mobile ad landscape while enabling Twitter to focus on driving advertising through its own website and apps.

    By Oct. 7, 2021
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    Morris MacMatzen / Stringer via Getty Images

    IPG's new identity solution works across open web, walled gardens

    Already live with clients across a range of verticals, Kinesso Intelligent Identity promises a privacy-first approach and up to a 20% increase in campaign reach.

    By Oct. 4, 2021