Marketing Tech

Pernod plans crowdsourcing app to axe hate speech from social media

The spirits maker's push to give consumers and brands a way to take action against hate speech comes as Facebook agrees to a MRC brand safety audit.  

By Robert Williams • July 02, 2020

Opinion

Why digital OOH advertising is especially effective right now

Brands have an opportune moment to reach consumers as they reemerge from lockdowns, writes Xaxis' Roey Franco.

By Roey Franco • July 02, 2020

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Trendline

What you need to know about data in marketing

The pandemic has accelerated digital transformation, pressuring marketers to master the types of data and analytics capabilites that can improve personalization and foster loyalty during a volatile period.

By Marketing Dive staff

Lululemon snaps up at-home workout platform Mirror for $500M

Analysts hailed the move as synergistic for both companies, especially considering the appeal of virtual workouts during the pandemic.

By Daphne Howland • June 30, 2020

Amazon's brand value tops $400B, while TikTok debuts on top 100

Companies investing in long-term marketing are managing to survive the pandemic and still add brand value, according to the latest BrandZ rankings.

By Dianna Christie • June 30, 2020

ANA: Marketers believe innovation drives brand growth, but many don't have time for it

While 84% of marketers expect brand growth to be connected to innovation and technology, 45% said they spend a quarter or less of their time on both.

By Dianna Christie • June 26, 2020

Brands blocking ads on Black Lives Matter-related keywords draws criticism

Content related to George Floyd and protests saw 57% lower monetization rates than other news content as advertisers avoid related keywords, according to Vice Media Group.

By Dianna Christie • June 25, 2020

TikTok unveils global platform for marketers, Brand Scan AR ads

Ahead of its first appearance at the NewFronts, the company made the important step of launching a streamlined hub for its marketing services.

By Robert Williams • June 25, 2020

Hulu unveils direct response ad format for second-screen experiences

GatewayGo lets advertisers including SmileDirectClub, The RealReal and Sweetgreen use QR codes and push notifications to let viewers access offers they see on TV.

By Robert Williams • June 23, 2020

Marketers invested in digital tools were quicker to pivot when pandemic hit, study says

Looking ahead, two-thirds of marketers anticipate a move away from agency to in-house content creation and management.

By Dianna Christie • June 22, 2020

Kimberly-Clark taps Zena Arnold to head marketing, digital push

Arnold previously was global head of growth for the Chrome OS business at Google, and worked at Kellogg and Procter & Gamble.

By Robert Williams • June 17, 2020

Google bans far-right site ZeroHedge from ad platform for policy violations

In a related move, The Federalist was given three days to remove violations of Google's policies, which it did.

By Robert Williams • June 17, 2020

Opinion

How brands can use hyperlocal marketing to bounce back and drive revenue

Marketers must balance a "monitor and adapt" strategy with consumers' desire for normalcy as they return to business, Chatmeter CEO Collin Holmes writes.

By Collin Holmes • June 17, 2020

Room & Board lifts conversion rate 80% with AI personalization

The home furnishings retailer revamped its site to adapt in near real time, identify known visitors and deliver content based on their browsing behaviors.

By Dianna Christie • June 16, 2020

The Macallan's e-commerce boutique fulfills orders from local retailers

Using Thirstie's API addresses the growing demand for online alcohol sales and same-day delivery that has become apparent during the pandemic.

By Dianna Christie • June 16, 2020

Walmart teams with Shopify to grow its marketplace

By bringing in new sellers, the retail giant seems to be taking a page from Amazon's playbook, but it's unclear how much its assortment will change.

By Daphne Howland • June 15, 2020

Deep Dive

3 months in, how COVID-19 has permanently changed marketing

CMOs are already applying some hard lessons learned in the pandemic's early days to other crises, such as the current protest movement — but some of their confidence might be misplaced.

By Peter Adams • June 15, 2020

2020's tumultuous first half spurs new brand safety opportunities, challenges: GroupM

A new guide is designed to help advertisers manage the complexities of brand safety amid the pandemic, tech and privacy developments.

By Dianna Christie • June 12, 2020

Big advertisers demand delay to TV upfronts, broader media buying changes

Uncertainties brought about the COVID-19 pandemic is driving new urgency around demands for changes to the legacy ad-buying process.

By Dianna Christie • June 11, 2020

Lonely Planet, Culture Trip pool ad resources around travel-hungry consumers

The Travel Reborn marketing partnership will give advertisers access to a combined audience of more than 100 million people.

By Robert Williams • June 11, 2020

Burger King gamifies quarantine with 'Lockdown Whopper' in Brazil

The burger chain's app is using geolocation tech to find and reward consumers who spend more time at home.

By Robert Williams • June 10, 2020

Nielsen brings gaming, extreme reality tech to shopper marketing program for CPGs

Several new tools are designed to help marketers quickly and cost-effectively understand changing shopper needs by simulating realistic in-store actions.

By Dianna Christie • June 10, 2020

Roku teams with Kroger to integrate shopper data and streaming TV ads

The pair aim to attract CPG advertisers by combining shopper data from 60 million households with 39.8 million streaming TV accounts.

By Dianna Christie • June 09, 2020

Disney expands Luminate ad sales offering to Hulu for 1st time

At its virtual upfronts roadshow, Disney also announced it's working with Samba TV on ad performance metrics and participating in Nielsen's test of an addressable TV platform.

By Robert Williams • June 08, 2020

Please don't touch: The future of experiential retail in the era of coronavirus

In the short term, brands have been moving online to engage consumers, but with stores reopening, retailers will have to shift away from or reimagine high-touch services.

By Cara Salpini • June 08, 2020

Coca-Cola eyes streaming, real-time content production in marketing restart

The beverage giant experimented with digital activations during pandemic lockdowns, pointing to a greater focus on agility in the months ahead.

By Dianna Christie • June 05, 2020