What Walmart’s Vibe.co deal means for CTV, retail media convergence

The acquisition of the platform designed for small- and mid-sized businesses, reportedly for $1.2 billion, speaks to the evolution of streaming TV advertising.

By Chris Kelly • June 29, 2026

From foot traffic to sales: streaming ads are more than a reach play

New performance benchmarks from Tubi demonstrate how streaming can drive lower-funnel results across industries – from Auto to CPG.

June 29, 2026

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What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

As agentic advertising floods Cannes, Amazon touts its Alexa advantage

Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by Papa Johns and other brands.

By Peter Adams • Updated June 25, 2026

Albertsons integrates branded product placement into AI-search tool

The grocery company’s retail media arm now lets ads appear in conversational search product carousels.

By Peyton Bigora • June 24, 2026

LiveRamp CEO dishes on OpenAI partnership, looming Publicis acquisition

Scott Howe sat down with Marketing Dive in Cannes to discuss new collaborations, including one with Adobe, and why he’s committed to neutrality.

By Peter Adams • June 23, 2026

Gap brings AI to owned marketing channels across brand portfolio

The retailer is leveraging partnerships with Google Cloud, Zeta Global and Publicis Sapient as part of a newly announced transformation effort.

By Chris Kelly • June 23, 2026

What defines ChatGPT ads? ‘Super intentional’ users, OpenAI tells Cannes

The startup is pitching the four-month-old offering as a contextually led middle-funnel disruptor where 20% of chat queries carry a direct commercial intent. 

By Peter Adams • June 23, 2026

Target, DirecTV team to track premium video advertising’s sales impact

Danone plans to test a new solution that uses Roundel data and DirecTV audience insights to measure whether ads led to purchases at Target.

By Peter Adams • June 22, 2026

Warner Bros. Discovery revamps ad-tech stack around agentic AI, AWS

Embracing agent-led automation aims to bring linear TV and digital under one roof while preserving flexibility for advertisers.

By Peter Adams • June 18, 2026

Agentic AI is rewriting the rules of value and monetization in commerce media

Koddi’s new data shows a market already in motion and provides clues about who stands to win.

By Nicholas Ward, President & Co-Founder, Koddi • June 16, 2026

Fox acquires Roku for $22B to accelerate streaming advertising business

The deal would give the broadcaster access to the top connected TV operating system in the U.S. and a wealth of first-party data.

By Chris Kelly • Updated June 15, 2026

How GSTV steps up audience targeting with Stagwell’s agentic system

Slim Jim maker Conagra Brands is the video network’s first advertiser to incorporate the Stagwell Agentic Targeting System into campaign planning.

By Chris Kelly • June 11, 2026

ChatGPT ads get measurement boost from new LiveRamp partnership

Working with LiveRamp could help shore up OpenAI’s ad business ahead of its expected IPO, where revenue generation will be watched closely.

By Peter Adams • June 10, 2026

DoorDash upgrades ad platform with LiveRamp pact, premium ad formats

A series of announcements position DoorDash Ads as a way for restaurants and CPG brands to reach new customers and access scaled offsite reach.

By Peter Adams • Updated June 5, 2026

Walmart Connect expands offsite advertising ambitions with Yahoo, Magnite

The move, which will eventually include additional partners, allows advertisers using Yahoo’s demand-side platform to access Vizio inventory through Magnite.

By Jessica Hammers • June 1, 2026

Trust is the new currency in commerce media

Trust, not attention, is becoming commerce media’s most valuable growth driver.

June 1, 2026

Google upgrades AI search ads: What marketers need to know

A range of new tools announced at Marketing Live follow the platform enacting a significant overhaul of the search experience to prioritize AI chats.

By Peter Adams • May 20, 2026

Amid upfronts sports overload, pitches around data, AI come into focus

Legacy firms NBCU and Disney, tech titans Netflix and Amazon and publishers shaped by M&A showed off evolving offerings during last week’s shows.

By Chris Kelly • May 18, 2026

9 national TV publishers join initiative to address industry fragmentation

Industry giants, including Paramount and NBCUniversal, have teamed with OpenAP to introduce a standardized way to activate and measure campaigns.

By Jessica Hammers • May 18, 2026

Publicis buys LiveRamp for $2.2B to improve AI agent sophistication

Publicis CEO Arthur Sadoun says LiveRamp’s co-created data sets will provide a leg up over rivals that rely on stagnant, generic signals. 

By Peter Adams • May 18, 2026

Netflix flexes new capabilities as ad biz doubles geographic reach

At its upfront presentation, the streamer unveiled new tools, capabilities and partnerships that span planning, buying and measuring ad campaigns.

By Chris Kelly • May 14, 2026

NBCUniversal leans into legacy media status, pushes performance at upfront

The media company will roll out live contextual ads, a tool that retargets viewers of live events and its insights hub in Q4.

By Chris Kelly • May 12, 2026

OpenAI solidifies ad platform ambitions with ChatGPT Ads Manager

The generative AI platform is expanding its ads pilot to new territories in addition to introducing a new self-serve portal and cost-per-click bidding.

By Jessica Hammers • May 11, 2026

Where Trade Desk sees advertising opportunity following bruising Q1

The ad-tech firm pointed to the budding market for ads in AI chatbots and with CMOs it believes will start to treat walled gardens as “leftovers.” 

By Peter Adams • May 8, 2026

Amazon, LinkedIn help advertisers reach professionals via CTV ads

As part of a new collaboration, marketers can run the networking platform’s CTV ad campaigns using Amazon DSP.

By Chris Kelly • May 7, 2026