Marketing Tech

Urban Outfitters launches third-party marketplace, tests self-checkout

The retailer detailed how it is raising its bet on digital, including by adding new payment options and updating its sites and apps, during a call with analysts.

By Erica Sweeney • May 25, 2018

Opinion

4 signs bots may be stealing your ad dollars

As bots evolve, it's only more getting more difficult for marketers to tell them apart from humans. White Ops' President and Co-founder Michael Tiffany outlines the biggest red flags. 

By Michael Tiffany

Absolut displays traveler selfies at 2 airports to promote 'World' vodka

People flying from Frankfurt to Singapore, and vice versa, can upload a photo online that is then posted on screens throughout certain terminals.

By Erica Sweeney • May 24, 2018

Accenture launches programmatic services arm in swipe at agency space

The consultancy is working with brands like HP, Radisson Hotel Group and Melia Hotels on an initiative aimed at improving transparency and business outcomes. 

By Erica Sweeney • May 24, 2018

Caesars Entertainment sees 24% engagement lift for email using AI

The casino operator is betting on technology to create personalized emails with "emotionally targeted" language to drive conversions.

By Erica Sweeney • May 23, 2018

Chobani on the power of in-house creative and not obsessing over efficiency

The yogurt marketer goes against the industry grain on several fronts when crafting campaigns like a current one around its Flip line of snacks.

By Peter Adams • May 23, 2018

IAB: 65% of marketers move all or parts of programmatic buying in-house

Improved ad performance, greater transparency and better targeting are just some of the reasons for an uptick in the trend.  

By Erica Sweeney • May 23, 2018

Study: Amazon's Q1 smart speaker market share plummets

While the e-commerce giant's Q1 market share dropped to 43.6% from 81.8% year-over-year, Google's jumped to 26.5% from 12.4%.

By Erica Sweeney • May 18, 2018

Starbucks caffeinates China strategy with more social gifting, AR

The chain is ramping up digital services in a country it says offers the most innovative mobile ecosystem in its global portfolio.

By Erica Sweeney • May 17, 2018

Report: Amazon tests retargeting ads in strike at Google, Criteo

Sellers will be able to bid on ads that would appear on other websites and apps and only pay when the ads are clicked on. 

By Erica Sweeney • May 15, 2018

Report: Facebook is developing its own cryptocurrency

The technology could support virtual payments for more secure transactions.

By Erica Sweeney • May 14, 2018

Audi shifts gears, joining BMW, Mercedes-Benz in skipping Detroit Auto Show

The luxury brand carmaker isn't alone in turning away from expensive, crowded shows in favor of more personal digital efforts. 

By Erica Sweeney • May 14, 2018

Dentsu, IPG and other agencies eye GDPR consultancy services

Helping clients comply with the EU's looming and labyrinthian set of rules could be one way for traditional shops to preserve relevance. 

By Erica Sweeney • May 14, 2018

71% of consumers worry about brands' handling of personal data, study finds

Amazon tops tech companies for consumer trust when it comes to data privacy at 30%, while Uber comes in lowest at 5%.  

By Erica Sweeney • May 14, 2018

Opinion

Will Google or Amazon win the race for online retail domination?

Both companies' quests to own purchase intent and other lock-stop product measures put them on a collision course to be one and the same, writes Crealytics CEO Andreas Reiffen.   

By Andreas Reiffen

Column

Campaign Trail: SpikedSeltzer, JetBlue nurture niche audiences with food and drink

Flying NYC pizza to Los Angeles and serving alcoholic sparkling water to brides on the day of the British royal wedding could create loyal fans for the brands.

By Chantal Tode , Natalie Koltun • May 11, 2018

Report: Heineken prepares to bring ad verification in-house

The move means the company will be able to set its own benchmarks for brand safety, fraud and viewability. 

By Erica Sweeney • May 11, 2018

IAB: Mobile drives digital ad spend to all-time high of $88B

Marketers are for the first time investing more in phone screens than TV screens, the trade group found. 

By Erica Sweeney • May 11, 2018

Study: 83% of marketers question effectiveness of retargeting ads

Poor digital measurement and lack of insights into proper attribution are causing some marketers to pull back on their digital ad spend.

By Erica Sweeney • May 08, 2018

'Deadpool' swings into 7-Eleven with AR game

By scanning special "zapcodes" with their smartphone, customers can unlock virtual messages, doodles and bonus loyalty points in stores.

By Robert Williams • May 08, 2018

Report: Amazon exits Google Shopping campaigns

The e-commerce giant's disappearance from the increasingly important visual search format could open an opportunity for retailers to strengthen their position.

By Chantal Tode , Erica Sweeney • May 08, 2018

Forrester: Marketing automation spend will reach $25B by 2023

Supporting technology like AI is projected to grow at 14% CAGR over the next five years as companies seek to streamline and personalize their campaigns.

By Erica Sweeney • May 07, 2018

Kellogg's went from zero to 60 on digital thanks to 2 campaigns

Efforts for Pringles and Rice Krispies largely centered on YouTube — a platform where the marketer spent essentially nothing just three years ago — marked a paradigm shift in its strategy.

By Peter Adams • May 04, 2018