How Lowe’s is building — and measuring — a full-funnel media network

The home improvement retailer is expanding its advertising business to new platforms and rolling out tools around incrementality and AI optimization.

By Chris Kelly • Oct. 13, 2026

How AI use in webinars builds a program that compounds

The top 10% of webinar programs get 27x more registrations. New Zoom data shows how. Read more now.

Oct. 12, 2026

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including streaming TV, social media and others.

By Marketing Dive staff

How Revlon used Amazon’s interactive video ads to drive outcomes

At Advertising Week, Revlon’s Chief Digital Marketing Officer Kelly Solomon detailed a campaign that used Amazon’s newest ad capabilities.

By Chris Kelly • Oct. 8, 2026

How Liquid Death is building an AI-native marketing organization

Benoit Vatere, chief media and digital commerce officer at the brand, explained at Advertising Week how it is using the tech to move faster than competitors.

By Chris Kelly • Oct. 7, 2026

Top marketing conferences to attend in 2027

A list of all the must-attend events for advertising executives looking to network and refine their strategies across culture, technology and more.

By Jessica Hammers • Oct. 6, 2026

NHL taps Adobe as creative, marketing and AI partner

The partnership follows a surge in cultural relevancy for the league in the wake of the Winter Olympics and popular shows such as “Heated Rivalry.”

By Sara Karlovitch • Sept. 29, 2026

How Amazon is streamlining ad buys across multiple formats with AI

Amazon Ads executive Kelly MacLean walks through advances announced today that promise to simplify how marketers work with the platform.

By Chris Kelly • Sept. 29, 2026

Meta streamlines creator, brand tie-ups with new marketing hub

Meta hopes to make it easier for advertisers to discover and work with creators with the addition of ad-readiness editing features, expanded APIs and more.

By Sara Karlovitch • Sept. 17, 2026

Google upgrades Meridian with agentic AI, upper-funnel capabilities

Tweaks to the open-source marketing mix model aim to help marketers better audit data quality and more easily resolve errors.

By Peter Adams • Sept. 14, 2026

Amazon pilots ad services in ChatGPT: What marketers need to know

The managed service offering, which is in a U.S. pilot and available via Amazon DSP, comes as ChatGPT Ads recently hit a revenue milestone.

By Peter Adams • Sept. 10, 2026

Snapchat promises advertisers faster conversions for the holidays

New ad products follow news that Chief Business Officer Ajit Mohan, who helped facilitate a revamp of Snap’s advertising business, has stepped down.

By Jessica Hammers • Sept. 10, 2026

How marketers can navigate machine bias as AI takes over media

As 80% of U.S. ad spending is expected to flow through AI-powered platforms by 2028, marketers must work harder to preserve their autonomy.

By Aaron Baar • Sept. 3, 2026

Amazon’s ad auction surcharges secretly bilked brands of billions, FTC alleges

Internal documents indicate Amazon knew its practices could damage advertiser trust, but Amazon says the FTC doesn’t understand the business.

By Peter Adams • Sept. 1, 2026

Sociable: Meta removes option to exclude ad placements

The company will use an automated system to target display options, and brands will no longer be able to decide which apps receive promotions.

By Andrew Hutchinson • Aug. 27, 2026

ANA cautions marketers against overreliance on retail media data

The trade body follows the IAB in trying to establish shared metrics and vocabulary for a high-growth channel that remains opaque and fragmented.  

By Peter Adams • Aug. 18, 2026

Nielsen acquires DoubleVerify to link ad verification, audience measurement

The $2.15 billion deal follows other platforms valued for their independence getting acquired, which has stoked advertiser concern.

By Peter Adams • Aug. 7, 2026

As AI reshapes brand visibility, IAB attempts to clean up measurement

The trade group wants to bring a shared vocabulary and standards to the industry as measurement tools with little consistency proliferate. 

By Peter Adams • Aug. 3, 2026

Amazon’s live sports land grab helps boost ad segment to $19.8B in Q2

Brands that activate around multiple sports achieve superior unduplicated reach while engaging a higher-spending audience than single-sport advertisers.

By Peter Adams • July 31, 2026

Snapchat shores up lead gen ads with new HubSpot integration

The app is focusing on partnerships to “meet our clients where they are,” said Vice President of Global Agency and Strategic Accounts Adrian Mulryan.

By Peter Adams • July 30, 2026

Sociable: Will Meta’s massive AI bet pay off?

The company has invested hundreds of billions of dollars into developing artificial intelligence models, but the market’s response hasn't matched owner Mark Zuckerberg’s enthusiasm for the tech.

By Andrew Hutchinson • July 24, 2026

Google’s ads biz gets boost from World Cup hype, Gemini improvements

Search and other revenues were up 17% in Q2, but investor skepticism over soaring AI costs cast a shadow over the earnings.

By Peter Adams • July 23, 2026

Netflix says live events bolster ads but affect viewer engagement

The format, a focus of its current upfront talks, can drive ad revenue and fandom but typically results in lower raw viewing hours.

By Peter Adams • July 17, 2026

Publicis addresses LiveRamp deal, lagging Sapient arm as it raises outlook

Clients are viewing the $2.2 billion acquisition, which has raised questions around LiveRamp’s neutrality, as a “non-event,” executives said.

By Peter Adams • July 16, 2026

Advertisers don’t trust CTV inventory despite climbing spend: IAB

Just 41% of buyers are confident in commerce and retail media networks for CTV buying amid a convergence between the channels.

By Peter Adams • July 14, 2026

Why Conair is moving fast to adopt AI-driven video ads

An A/B test of Amazon’s AI video tool reduced production time by months for a Cuisinart video, but humans were still needed to complete the project.

By Danielle McLean • July 6, 2026