Marketing Tech

Walmart taps VR to showcase 'How to Train Your Dragon' products

Shoppers will be guided into a gift shop after participating in the immersive experience, which will be offered in several of the retailer's parking lots.

By Erica Sweeney • Feb. 15, 2019

Kellogg sees 18% sales bump through pilot for VR merchandising tool

Through the test, the marketer determined that placing its new Pop Tart Bites on lower shelves was optimal — an insight that goes against conventional shopper marketing wisdom. 

By Erica Sweeney • Feb. 15, 2019

Amazon seeks a better way to do loyalty rewards with new Moments program

The cross-platform feature, which is self-service and runs on a CPA model, had test partners including teen favorite TikTok and Sony’s Crackle streaming platform.

By Peter Adams • Feb. 14, 2019

Grocers aim to capture more advertising dollars from CPGs

As low-margin supermarkets continue to invest in store technology and e-commerce, ad sales leveraging the data they collect can be a vital source of revenue.

By Krishna Thakker • Feb. 14, 2019

Bojangles' debuts 'flour-tossing' billboard for NBA All-Star weekend

For the sporting event taking place in its hometown of Charlotte, North Carolina, the chain is also holding a social media contest tied to the interactive billboard. 

By Erica Sweeney • Feb. 14, 2019

IPG continues impressive growth streak in Q4, signals strength in Acxiom deal

Executives told analysts that they are so far pleased with the data marketing division acquired last year, though its performance is not yet factored into IPG's broader organic revenue growth.  

By Erica Sweeney • Feb. 14, 2019

Brand safety improves, but marketers view some solutions as limiting, study finds

Compared to similar research from two years ago, twice as many industry professionals said that blacklists and whitelists have hindered their ability to reach audiences.

By Erica Sweeney • Feb. 13, 2019

Lucidity, IAB Tech Lab uncover alarming fraud, wasted spend through blockchain pilot

A new report claiming to have the most complete results to date for a blockchain-powered digital ad solution found large discrepancies in campaigns from over a dozen advertisers. 

By Erica Sweeney • Feb. 12, 2019

Report: Amazon ramps up livestreaming for brands

The bigger commitment is evident in a new dedicated section for viewing livestreams and in Amazon Live Creator, a newly launched app that lets brands stream directly on the site.

By Erica Sweeney • Feb. 11, 2019

NBC offers sales guarantees for STX Films campaign around 'The Upside'

The media company will introduce a new attribution product and plans to measure consumer outcomes for the campaign via Fandango. 

By Erica Sweeney • Feb. 11, 2019

Amazon reportedly rethinks NYC HQ2 after backlash

The Washington Post suggests that the company may be threatening to pull out of the Queens campus in order to put pressure on city and state officials to seal the deal.

By Natalie Koltun • Feb. 08, 2019

Mastercard tunes in 'sonic brand identity' as audio marketing continues to rise

The "comprehensive sound architecture" touches across ads to in-store shopping actions and debuts with a multichannel Grammys campaign.

By Peter Adams • Feb. 08, 2019

Yum Brands hunts for global leader to build digital, tech strategy

Technology stands as one of the four "growth drivers" for the parent company of Pizza Hut and KFC, said CEO Greg Creed.

By Samantha Ann Schwartz • Feb. 08, 2019

Mondelez names Scrum50 as e-commerce agency of record

The packaged goods marketer previously worked with Scrum50 on an Amazon-specific launch for Trident Vibes and seasonal programs for several brands. 

By Erica Sweeney • Feb. 08, 2019

Bad actors exploited ads.txt in scheme targeting high-profile publishers

DoubleVerify, which sussed out the operation late last year, said the fraudsters could've siphoned up to $80 million in ad spending if they hadn't been caught.

By Peter Adams • UPDATED: Feb. 8, 2019 at 8:47 a.m.

Facebook will soon show users how advertisers target them

Starting Feb. 28, users will be able to see when a marketer shared their information and when the social giant served them an ad.

By Robert Williams • Feb. 07, 2019

Expectations around brand trust jump 250% year-over-year, study finds

Trust in brands is more important than ever for loyalty as consumer concern over privacy, security and brand transparency remains high. 

By Erica Sweeney • Feb. 07, 2019

How DTC brands see the purpose of stores

For three digitally native brands, the point of stores isn't just sales. Brick-and-mortar locations are also used for consumer education and more.

By Corinne Ruff • Feb. 06, 2019

NBA names AT&T as official sponsor to create tech-focused fan experiences

Kicking off ahead of NBA All-Star 2019 events, the partnership will focus on next-gen content experiences like 4K, virtual and mixed reality and other immersive technology.

By Erica Sweeney • Feb. 06, 2019

Google's Q4 ad revenue rises 20% as its pricing power erodes

The Alphabet-owned platform's growth rate was outpaced in Q4 by both Facebook at 30% and Amazon at 95%.

By Robert Williams • Feb. 05, 2019

Refinery29 pairs with Intuit on 'Money Diaries' podcast, video series

"Money Diaries" content racked up 7 million unique visitors and was some of the most-searched-for content on the publisher's site.

By Erica Sweeney • Feb. 05, 2019

Top ad trade bodies push for clarity around California consumer privacy law

In a letter to the state's AG, the 4A's, ANA, IAB and others signal support of the CCPA, but take issue with specific parameters like an "all-or-nothing" approach to data selling opt-outs.

By Peter Adams • Feb. 01, 2019

Amazon's ad sales jump to $3.4B in Q4 2018

The e-commerce giant's ad sales topped $10 billion for 2018, handily beating forecasts, but overall revenue growth may be slowing.

By Robert Williams • Feb. 01, 2019

Coke, P&G's Charmin will pilot Hulu's new 'pause ads' in Q2

The experimental static format, which activates five seconds after viewers hit the pause button, will be tested for 90 to 120 days.

By Peter Adams • Jan. 31, 2019

Magna: How machine learning boosts KPIs for video ad retargeting

Analyzing attitudinal and behavioral data to determine which ad to serve next resulted in consumers being more likely to visit a brand's website.

By Erica Sweeney • Jan. 31, 2019