Marketing Tech
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Courtesy of Laughing Cow
Laughing Cow crowdsources laughter worldwide to lighten mood
People can record and share their laugh as part of the brand's 100th anniversary effort that also includes scannable packaging and digital content.
By Robert Williams • Feb. 24, 2021 -
Daphne Howland/Marketing Dive
Macy's touts new media network in bid to sell $35M-plus in ads to brands
Launched in August to little fanfare, the Macy's Media Network aligns with how other retailers are trying to combine existing capabilities in areas like loyalty with advertising sales.
By Peter Adams • Feb. 24, 2021 -
Explore the Trendline➔
Courtesy of Spotify
TrendlineOut-of-Home Advertising
Out-of-home campaigns were unsurprisingly paused in 2020, but many reasons for the format's earlier renaissance are still in place, hinting at a post-pandemic rebound.
By Marketing Dive staff -
Nielsen introduces cookieless system to track online actions
A pilot of Identify Sync, which leverages de-identified person-based identifiers, attributed 96% of conversions to marketing touch points with consumers.
By Robert Williams • Feb. 22, 2021 -
ActionIQ
Sponsored by ActionIQHow technology accelerates — or impedes — your ability to become customer-centric
This is a crucial time for business leaders as they weigh the benefits and costs of different approaches to building a customer-centric organization.
By James Meyers • Feb. 22, 2021 -
The Trade Desk sees record spending as marketers leap to CTV
CEO Jeff Green highlighted how companies like Procter & Gamble are retooling strategy toward a more data-driven, programmatic future.
By Peter Adams • Feb. 19, 2021 -
IHeartMedia buys Triton Digital for $230M to support podcast ad sales
The deal comes as media and tech companies including Spotify, Sirius XM, Amazon and the New York Times ramp up their investments in podcasting.
By Robert Williams • Feb. 19, 2021 -
John Hazard
Trade Desk hands off Unified ID in key step toward replacing cookies
Nonprofit Prebid becoming the solution's operator means it's moving at a faster pace than Google's Privacy Sandbox, Prebid's chairman told AdExchanger.
By Peter Adams • Feb. 18, 2021 -
Retrieved from LinkedIn on February 11, 2021
Will Clubhouse be the next social media platform for marketers?
The parent company of Burger King and Popeyes jumped on the buzzy app last week, opening the possibility of another digital channel for brands.
By Chris Kelly • Feb. 17, 2021 -
Retrieved from Clubhouse on February 09, 2021
Burger King parent RBI chats with consumers on buzzy Clubhouse app
The invite-only app combines elements of chatrooms, conference calls, podcasts and more, and has quickly seen its valuation grow to $1 billion.
By Chris Kelly • Feb. 12, 2021 -
Busch
Study: OOH takes on 'new potency' as consumers head outside, burn out on devices
After suffering setbacks during the pandemic's early stages, out-of-home advertising is regaining some steam as consumer behaviors evolve.
By Chris Kelly • Feb. 11, 2021 -
Courtesy of Tubi
Fox launches multichannel campaign to turn Tubi into 'billion dollar business'
As consumers face subscription service fatigue, Fox looks to win over viewers and advertisers with the AVOD service it acquired in 2020.
By Chris Kelly • Feb. 10, 2021 -
Courtesy of Lowe's
Deep DiveBrands get back together with experiential marketing in time for Valentine's Day
Dunkin', White Castle and Lowe's are among the brands offering in-person experiences designed to be memorable and safe. But are consumers ready?
By Aaron Baar • Feb. 10, 2021 -
Courtesy of Pinterest
Pinterest plots first advertiser summit, touting service as brand-safe shopping destination
Pinterest Presents arrives as the platform saw adoption of shopping ads jump sixfold around the holidays.
By Peter Adams • Feb. 09, 2021 -
Courtesy of LG Electronics USA
Magnite agrees to buy SpotX for $1.17B to expand CTV ad sales
The planned acquisition will create the biggest independent connected TV and video advertising platform in the programmatic marketplace.
By Robert Williams • Feb. 08, 2021 -
Courtesy of GroupM
WPP's GroupM works with Unilever to measure ethical risks of data-driven campaigns
Amid a tightening of the privacy landscape, the Data Ethics Compass can evaluate the ethical risks of data-driven decisions across the campaign planning life cycle.
By Robert Williams • Feb. 08, 2021 -
Retrieved from Unilever on November 17, 2020
Unilever plans $2.4B investment in high-growth products, e-commerce
After conserving its budget during lockdowns in the first half of the year, the CPG giant expanded its marketing spend by $192 million in 2020.
By Robert Williams • Feb. 05, 2021 -
Courtesy of Walmart
Walmart acquires Thunder ad tech as it preps self-serve display portal
The platform could make advertising on Walmart properties more accessible to small brands, an important step in the retailer's race to catch up with Amazon.
By Peter Adams • Feb. 04, 2021 -
Getty Images
Amazon ad revenue growth surges past other segments as Bezos exits CEO role
Advertising revenue surpassed subscription services for the first time and grew at a higher rate than any other segment amid a record quarter for the company.
By Chris Kelly • Feb. 03, 2021 -
Google's revenue rises to record on recovery in ad spending
YouTube now reaches more 18- to 49-year-olds than all linear TV networks combined, while 70% of viewers bought a brand after seeing it on the platform, the company asserts.
By Robert Williams • Feb. 03, 2021 -
Courtesy of Uber Eats
Uber Eats delivers support to restaurants, comedy to Super Bowl in 'Wayne's World' tie-up
As competition heats up with DoorDash, Uber Eats readies its Super Bowl ad debut and urges people to support local restaurants by waiving fees Feb. 3-7.
By Robert Williams • Feb. 03, 2021 -
Courtesy of Event Farm
OpinionA future for virtual? Adapting to a fatigued event audience in 2021
In a remote world, brands must find unique ways to break barriers and maximize audience engagement and participation to stay ahead this year, Accenture Interactive's Mark Curtis writes.
By Mark Curtis • Feb. 03, 2021 -
Courtesy of Verizon
Verizon bets big on Super Bowl with virtual Fortnite stadium, livestream concert
A campaign showcases Verizon's 5G network via an in-game ad and digital content, including livestreams, gaming and multi-angle viewing of live events.
By Robert Williams • Feb. 02, 2021 -
John Hazard
How Google's third-party cookie alternative will affect marketers
The tech giant says its FLoC technology is at least 95% as effective as cookie-based advertising — but ad-tech players still have concerns.
By Chris Kelly • Feb. 02, 2021 -
Facebook focuses on enhanced brand safety with topic exclusion tools
As questions endure about social media's role in disseminating objectionable content, the company is working with advertisers on ad placement controls.
By Robert Williams • Feb. 01, 2021 -
Courtesy of Apple
Apple reports record revenue with IDFA changes set for 'early spring'
The company saw revenue hit $111.4 billion in its first quarter, a 21% year-over-year lift fueled by double-digit growth in each product category.
By Chris Kelly • Jan. 28, 2021
