Ad Tech


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    Jirapong Manustrong via Getty Images
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    Publicis Groupe is confident in the face of expected industry tumult

    The industry landscape could change dramatically if the Omnicom-IPG merger goes through, said Publicis CEO Arthur Sadoun on a call with analysts. 

    By Aaron Baar • Feb. 10, 2025
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    Courtesy of Roku
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    Hellmann’s brings Super Bowl ad sandwich to Roku via shoppable ads

    Continuing its nods to “When Harry Met Sally,” the brand will utilize the first shoppable custom recipes on the platform in partnership with Walmart.

    By Aaron Baar • Feb. 10, 2025
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    Trendline

    AI and Marketing Data

    Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

    By Marketing Dive staff
  • Amazon CEO Andy Jassy
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    Noah Berger/Getty Images for Amazon Web Services via Getty Images
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    Amazon’s bet on Prime Video ads pays off as advertiser pool widens

    While its ad segment’s rate of growth cooled in Q4 compared to the year-ago period, Amazon has successfully won over more non-endemic brands.

    By Feb. 7, 2025
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    Courtesy of Dentsu
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    Dentsu brings Adobe’s generative AI acumen to data, identity offering

    The new partnership combines Adobe’s GenStudio content supply chain solutions with Dentsu’s data and identity platform, Merkury.

    By Aaron Baar • Feb. 3, 2025
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    NanoStockk via Getty Images
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    Inside the marketing industry trends to follow in 2025

    During what could be a banner year, a focus on generative AI and the connected TV-retail media convergence key into where the industry is headed.

    By Marketing Dive staff • Jan. 31, 2025
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    Courtesy of Grocery TV
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    Deep Dive

    What marketers can expect as CTV and retail media converge in 2025

    Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven digital marketing.

    By Jan. 31, 2025
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    Laurence Dutton via Getty Images
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    Deep Dive

    How generative AI’s role will evolve in 2025 as marketers probe its utility

    The fast emergence of disruptors like DeepSeek could cater to marketers’ desire for tech that produces concrete outcomes at lower costs. 

    By Jan. 29, 2025
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    Mario Tama via Getty Images
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    Netflix’s next phase of advertising growth hinges on in-house ad tech

    The streamer’s in-house offerings will hit the U.S. in April, coinciding with an upfronts market where publishers lock in large ad-spending commitments. 

    By Jan. 22, 2025
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    Permission granted by Evercopy Team
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    Sponsored by Evercopy Inc.

    Small creators deliver 10x ROI, but they remain hard to scale—can AI change that?

    Can AI turn 5b creators into advertisers for your brand?

    Jan. 21, 2025
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    Nuthawut Somsuk via Getty Images
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    Trade Desk buys ad data firm Sincera as brands seek objective insights

    Sincera positions itself as a data company versus a data provider, a distinction that could appeal to marketers seeking transparency.

    By Jan. 17, 2025
  • Participants holding signs in support of TikTok outside the U.S. Capitol Building.
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    Anna Moneymaker / Staff via Getty Images
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    Deep Dive

    How marketers can stay reactive as a TikTok ban looms

    Contingency plans are coming into focus as the Supreme Court weighs a decision that could ban the ByteDance-owned app in the U.S. on Sunday.

    By Jan. 16, 2025
  • Attendees walk through an expo hall at AWS re:Invent 2023, a conference hosted by Amazon Web Services, at The Venetian Las Vegas on November 28, 2023 in Las Vegas, Nevada.
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    Noah Berger / Stringer via Getty Images
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    Amazon offers ad tech to retailers in retail media land grab

    The cloud-based Amazon Retail Ad Service allows retailers to manage contextually relevant campaigns on their own e-commerce sites.

    By Jan. 10, 2025
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    Courtesy of Disney
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    Disney ramps up advertiser offerings as streaming wars enter next phase

    The media giant’s Tech & Data Showcase spotlighted an integration with Publicis Groupe’s CoreAI that allows for AI-powered audience creation.

    By Jan. 9, 2025
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    Courtesy of DoorDash
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    Albertsons, DoorDash boost advertiser offerings around data, measurement

    The companies seek to help advertisers better measure retail media performance with separate partnerships announced at CES.

    By Jan. 7, 2025
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    CreativaImages via Getty Images
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    Deep Dive

    10 marketing predictions for 2025 as new era of productivity dawns

    With global ad spending set to surpass $1 trillion, marketers must navigate myriad challenges, including an uncertain regulatory landscape, with finesse.

    By , , , Jan. 7, 2025
  • Bob Lord on stage at Advertising Week
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    John Lamparski via Getty Images
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    Horizon Media Holdings appoints former IBM exec as first president

    Bob Lord previously served as IBM’s first chief digital officer and is now tasked with overseeing the alignment of Horizon’s growing portfolio.

    By Aaron Baar • Jan. 6, 2025
  • Advertising executive Kristi Argyilan, wearing a black leather jacket, sits with her arms crossed at a dark wood table
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    Permission granted by Uber
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    Uber hires Target, Albertsons retail media maven to lead ads business

    Kristi Argyilan spent the past three years building Albertsons’ ad unit, which is at a point of uncertainty following the collapse of the proposed Kroger merger.

    By Dec. 19, 2024
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    Cecilie_Arcurs via Getty Images
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    Programmatic ad spend grows alongside efficiency gains: ANA

    As a result of the shifts toward more spending in CTV and private marketplaces, the ad industry is seeing positive movement in programmatic.

    By Aaron Baar • Dec. 16, 2024
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    Permission granted by Joe Hall
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    Sponsored by Spaceback

    Spaceback and Roku unlock CTV advertising for more brands

    Spaceback and Roku are providing advertisers with free 4k, dynamic ad creative for CTV directly from brands’ social media profiles.

    Dec. 16, 2024
  • Digital screens inside a store.
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    Courtesy of Grocery TV
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    Hy-Vee links with Grocery TV to bolster in-store retail media network

    The grocery chain added more than 10,000 in-store screens to make it easier for brands to reach its customers through digital advertising.

    By Catherine Douglas Moran • Dec. 12, 2024
  • Meta logo sign outside California headquarters
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    Kelly Sullivan via Getty Images
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    Facebook global ad revenue to surpass $100B in 2024: WARC

    Supported by its AI and commerce bets, the platform is expected to become the second media brand after Google to reach the ad revenue milestone.

    By Dec. 12, 2024
  • A person watches a Roku TV
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    Courtesy of Roku
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    Roku will cover the cost to turn branded social content into CTV ads

    The platform, which is teaming with Spaceback to help brands make ads, predicts 20,000 new marketers will enter the streaming TV ad market in 2025.

    By Dec. 11, 2024
  • IPG CEO Philippe Krakowsky
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    Olivier Anrigo via Getty Images
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    IPG acquires commerce marketing company Intelligence Node

    The holding company will leverage Intelligence Node’s artificial intelligence know-how to provide clients with real-time product and market insights.

    By Aaron Baar • Dec. 9, 2024
  • John Wren, Chairman & CEO of Omnicom, and Philippe Krakowsky, Interpublic’s CEO
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    Courtesy of Omnicom
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    Omnicom acquires IPG to create advertising agency behemoth

    The deal, with an estimated value over $13 billion, has industry-rattling implications — but may not address client demands for simplicity.

    By Dec. 9, 2024
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    SeventyFour/Shutterstock.com

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    Mediaocean deepens ties to IPG, Omnicom and WPP as ad-tech ambitions grow

    A new partner program that allows agencies to integrate Mediaocean’s solutions follows the firm’s acquisition of Innovid last month.

    By Dec. 5, 2024