Nielsen acquires DoubleVerify to link ad verification, audience measurement

The $2.15 billion deal follows other platforms valued for their independence getting acquired, which has stoked advertiser concern.

By Peter Adams • Aug. 7, 2026

As AI reshapes brand visibility, IAB attempts to clean up measurement

The trade group wants to bring a shared vocabulary and standards to the industry as measurement tools with little consistency proliferate. 

By Peter Adams • Aug. 3, 2026

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Amazon’s live sports land grab helps boost ad segment to $19.8B in Q2

Brands that activate around multiple sports achieve superior unduplicated reach while engaging a higher-spending audience than single-sport advertisers.

By Peter Adams • July 31, 2026

Snapchat shores up lead gen ads with new HubSpot integration

The app is focusing on partnerships to “meet our clients where they are,” said Vice President of Global Agency and Strategic Accounts Adrian Mulryan.

By Peter Adams • July 30, 2026

Sociable: Will Meta’s massive AI bet pay off?

The company has invested hundreds of billions of dollars into developing artificial intelligence models, but the market’s response hasn't matched owner Mark Zuckerberg’s enthusiasm for the tech.

By Andrew Hutchinson • July 24, 2026

Google’s ads biz gets boost from World Cup hype, Gemini improvements

Search and other revenues were up 17% in Q2, but investor skepticism over soaring AI costs cast a shadow over the earnings.

By Peter Adams • July 23, 2026

Netflix says live events bolster ads but affect viewer engagement

The format, a focus of its current upfront talks, can drive ad revenue and fandom but typically results in lower raw viewing hours.

By Peter Adams • July 17, 2026

Publicis addresses LiveRamp deal, lagging Sapient arm as it raises outlook

Clients are viewing the $2.2 billion acquisition, which has raised questions around LiveRamp’s neutrality, as a “non-event,” executives said.

By Peter Adams • July 16, 2026

Advertisers don’t trust CTV inventory despite climbing spend: IAB

Just 41% of buyers are confident in commerce and retail media networks for CTV buying amid a convergence between the channels.

By Peter Adams • July 14, 2026

Why Conair is moving fast to adopt AI-driven video ads

An A/B test of Amazon’s AI video tool reduced production time by months for a Cuisinart video, but humans were still needed to complete the project.

By Danielle McLean • July 6, 2026

A cure for Cannes Lions FOMO: What marketers might have missed

From OpenAI laying out its ads plan to Expedia’s creator-driven strategy, Marketing Dive has packaged together noteworthy coverage from the festival. 

By Peter Adams • June 30, 2026

What Walmart’s Vibe.co deal means for CTV, retail media convergence

The acquisition of the platform designed for small- and mid-sized businesses closed on Tuesday and speaks to the evolution of streaming TV advertising.

By Chris Kelly • Updated Aug. 4, 2026

From foot traffic to sales: streaming ads are more than a reach play

New performance benchmarks from Tubi demonstrate how streaming can drive lower-funnel results across industries – from Auto to CPG.

June 29, 2026

As agentic advertising floods Cannes, Amazon touts its Alexa advantage

Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by Papa Johns and other brands.

By Peter Adams • Updated June 25, 2026

Albertsons integrates branded product placement into AI-search tool

The grocery company’s retail media arm now lets ads appear in conversational search product carousels.

By Peyton Bigora • June 24, 2026

LiveRamp CEO dishes on OpenAI partnership, looming Publicis acquisition

Scott Howe sat down with Marketing Dive in Cannes to discuss new collaborations, including one with Adobe, and why he’s committed to neutrality.

By Peter Adams • June 23, 2026

Gap brings AI to owned marketing channels across brand portfolio

The retailer is leveraging partnerships with Google Cloud, Zeta Global and Publicis Sapient as part of a newly announced transformation effort.

By Chris Kelly • June 23, 2026

What defines ChatGPT ads? ‘Super intentional’ users, OpenAI tells Cannes

The startup is pitching the four-month-old offering as a contextually led middle-funnel disruptor where 20% of chat queries carry a direct commercial intent. 

By Peter Adams • June 23, 2026

Target, DirecTV team to track premium video advertising’s sales impact

Danone plans to test a new solution that uses Roundel data and DirecTV audience insights to measure whether ads led to purchases at Target.

By Peter Adams • June 22, 2026

Warner Bros. Discovery revamps ad-tech stack around agentic AI, AWS

Embracing agent-led automation aims to bring linear TV and digital under one roof while preserving flexibility for advertisers.

By Peter Adams • June 18, 2026

Agentic AI is rewriting the rules of value and monetization in commerce media

Koddi’s new data shows a market already in motion and provides clues about who stands to win.

By Nicholas Ward, President & Co-Founder, Koddi • June 16, 2026

Fox acquires Roku for $22B to accelerate streaming advertising business

The deal would give the broadcaster access to the top connected TV operating system in the U.S. and a wealth of first-party data.

By Chris Kelly • Updated June 15, 2026

How GSTV steps up audience targeting with Stagwell’s agentic system

Slim Jim maker Conagra Brands is the video network’s first advertiser to incorporate the Stagwell Agentic Targeting System into campaign planning.

By Chris Kelly • June 11, 2026

ChatGPT ads get measurement boost from new LiveRamp partnership

Working with LiveRamp could help shore up OpenAI’s ad business ahead of its expected IPO, where revenue generation will be watched closely.

By Peter Adams • June 10, 2026

DoorDash upgrades ad platform with LiveRamp pact, premium ad formats

A series of announcements position DoorDash Ads as a way for restaurants and CPG brands to reach new customers and access scaled offsite reach.

By Peter Adams • Updated June 5, 2026