Ad Tech
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Publicis Groupe is confident in the face of expected industry tumult
The industry landscape could change dramatically if the Omnicom-IPG merger goes through, said Publicis CEO Arthur Sadoun on a call with analysts.
By Aaron Baar • Feb. 10, 2025 -
Hellmann’s brings Super Bowl ad sandwich to Roku via shoppable ads
Continuing its nods to “When Harry Met Sally,” the brand will utilize the first shoppable custom recipes on the platform in partnership with Walmart.
By Aaron Baar • Feb. 10, 2025 -
Explore the Trendline➔
sefa ozel via Getty ImagesTrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Amazon’s bet on Prime Video ads pays off as advertiser pool widens
While its ad segment’s rate of growth cooled in Q4 compared to the year-ago period, Amazon has successfully won over more non-endemic brands.
By Peter Adams • Feb. 7, 2025 -
Dentsu brings Adobe’s generative AI acumen to data, identity offering
The new partnership combines Adobe’s GenStudio content supply chain solutions with Dentsu’s data and identity platform, Merkury.
By Aaron Baar • Feb. 3, 2025 -
Inside the marketing industry trends to follow in 2025
During what could be a banner year, a focus on generative AI and the connected TV-retail media convergence key into where the industry is headed.
By Marketing Dive staff • Jan. 31, 2025 -
Deep Dive
What marketers can expect as CTV and retail media converge in 2025
Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven digital marketing.
By Chris Kelly • Jan. 31, 2025 -
Deep Dive
How generative AI’s role will evolve in 2025 as marketers probe its utility
The fast emergence of disruptors like DeepSeek could cater to marketers’ desire for tech that produces concrete outcomes at lower costs.
By Peter Adams • Jan. 29, 2025 -
Netflix’s next phase of advertising growth hinges on in-house ad tech
The streamer’s in-house offerings will hit the U.S. in April, coinciding with an upfronts market where publishers lock in large ad-spending commitments.
By Peter Adams • Jan. 22, 2025 -
Sponsored by Evercopy Inc.
Small creators deliver 10x ROI, but they remain hard to scale—can AI change that?
Can AI turn 5b creators into advertisers for your brand?
Jan. 21, 2025 -
Trade Desk buys ad data firm Sincera as brands seek objective insights
Sincera positions itself as a data company versus a data provider, a distinction that could appeal to marketers seeking transparency.
By Peter Adams • Jan. 17, 2025 -
Deep Dive
How marketers can stay reactive as a TikTok ban looms
Contingency plans are coming into focus as the Supreme Court weighs a decision that could ban the ByteDance-owned app in the U.S. on Sunday.
By Jessica Deyo • Jan. 16, 2025 -
Amazon offers ad tech to retailers in retail media land grab
The cloud-based Amazon Retail Ad Service allows retailers to manage contextually relevant campaigns on their own e-commerce sites.
By Peter Adams • Jan. 10, 2025 -
Disney ramps up advertiser offerings as streaming wars enter next phase
The media giant’s Tech & Data Showcase spotlighted an integration with Publicis Groupe’s CoreAI that allows for AI-powered audience creation.
By Chris Kelly • Jan. 9, 2025 -
Albertsons, DoorDash boost advertiser offerings around data, measurement
The companies seek to help advertisers better measure retail media performance with separate partnerships announced at CES.
By Chris Kelly • Jan. 7, 2025 -
Deep Dive
10 marketing predictions for 2025 as new era of productivity dawns
With global ad spending set to surpass $1 trillion, marketers must navigate myriad challenges, including an uncertain regulatory landscape, with finesse.
By Peter Adams , Chris Kelly , Jessica Deyo , Sara Karlovitch • Jan. 7, 2025 -
Horizon Media Holdings appoints former IBM exec as first president
Bob Lord previously served as IBM’s first chief digital officer and is now tasked with overseeing the alignment of Horizon’s growing portfolio.
By Aaron Baar • Jan. 6, 2025 -
Uber hires Target, Albertsons retail media maven to lead ads business
Kristi Argyilan spent the past three years building Albertsons’ ad unit, which is at a point of uncertainty following the collapse of the proposed Kroger merger.
By Peter Adams • Dec. 19, 2024 -
Programmatic ad spend grows alongside efficiency gains: ANA
As a result of the shifts toward more spending in CTV and private marketplaces, the ad industry is seeing positive movement in programmatic.
By Aaron Baar • Dec. 16, 2024 -
Sponsored by Spaceback
Spaceback and Roku unlock CTV advertising for more brands
Spaceback and Roku are providing advertisers with free 4k, dynamic ad creative for CTV directly from brands’ social media profiles.
Dec. 16, 2024 -
Hy-Vee links with Grocery TV to bolster in-store retail media network
The grocery chain added more than 10,000 in-store screens to make it easier for brands to reach its customers through digital advertising.
By Catherine Douglas Moran • Dec. 12, 2024 -
Facebook global ad revenue to surpass $100B in 2024: WARC
Supported by its AI and commerce bets, the platform is expected to become the second media brand after Google to reach the ad revenue milestone.
By Jessica Deyo • Dec. 12, 2024 -
Roku will cover the cost to turn branded social content into CTV ads
The platform, which is teaming with Spaceback to help brands make ads, predicts 20,000 new marketers will enter the streaming TV ad market in 2025.
By Chris Kelly • Dec. 11, 2024 -
IPG acquires commerce marketing company Intelligence Node
The holding company will leverage Intelligence Node’s artificial intelligence know-how to provide clients with real-time product and market insights.
By Aaron Baar • Dec. 9, 2024 -
Omnicom acquires IPG to create advertising agency behemoth
The deal, with an estimated value over $13 billion, has industry-rattling implications — but may not address client demands for simplicity.
By Peter Adams • Dec. 9, 2024 -
SeventyFour/Shutterstock.com
Mediaocean deepens ties to IPG, Omnicom and WPP as ad-tech ambitions grow
A new partner program that allows agencies to integrate Mediaocean’s solutions follows the firm’s acquisition of Innovid last month.
By Sara Karlovitch • Dec. 5, 2024