Marketing Tech
-
Courtesy of Charmin
NFTs pose real marketing value that may outlive current mania
Charmin, Taco Bell and Pringles are among the brands using the nascent tech to sell virtual collectibles, authenticate products via QR codes and offer digital passes to events.
By Robert Williams • May 06, 2021 -
Courtesy of Tubi
AVODs double down on original programming, content studios at NewFronts
Ad-supported video on demand platforms including Fox's Tubi and Amazon's IMDb TV rolled out new offerings for viewers and advertisers.
By Chris Kelly • May 04, 2021 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to disruptions caused by the pandemic and new privacy mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of IPG
IPG's efforts to pair data with media, e-commerce gain momentum
The agency holding company forecasts full-year organic growth of 5% to 6% as the ad industry and economy at large continue to recover from the pandemic.
By Chris Kelly • May 03, 2021 -
Spencer Platt via Getty Images
Verizon sells media business after struggle to dent digital advertising duopoly
Apollo acquiring the unit behind AOL and Yahoo is another signal that navigating digital media hasn't gotten easier even as the channel now dominates consumer habits.
By Peter Adams • May 03, 2021 -
Courtesy of Pepsi
Pepsi opens virtual restaurant Pep's Place for food and beverage delivery
Debuting today in select markets, the ghost kitchen offering suggests which food goes best with Pepsi beverages and will be supported with ads.
By Robert Williams • May 03, 2021 -
iStock / MikeLaptev
Sponsored by EX Squared SolutionsAdapting Maslow for digital transformation
Transformation is not simply cobbling together a group of products, it should begin with an in-depth look at your users after which you develop your functionality roadmap.
-
Courtesy of Amazon
Amazon's ad sales soar 77% as marketers target online shoppers
Researcher eMarketer predicts Amazon's U.S. ad business will grow 30% this year to exceed $20 billion for the first time, and surpass $30 billion by 2023.
By Robert Williams • April 30, 2021 -
Retrieved from General Mills on April 29, 2021
General Mills auctions NFTs to promote return of chocolate Dunkaroos
Buzz around one-of-a-kind digital images sold as nonfungible tokens is drawing interest from brands looking to drive publicity for their campaigns.
By Robert Williams • April 29, 2021 -
Amazon lets advertisers send targeted messages for first time
The e-commerce giant is testing a tool that lets marketers reach consumers in their inboxes with details about new products and promotions.
By Robert Williams • April 26, 2021 -
Hispanolistic via Getty Images
Sponsored by LeapPoint3 ways to know if your tech is costing you talent
Take a look at the top three "tech givens" employees want and expect from their employers.
-
Kantar deepens data pool with Numerator acquisition reportedly valued at $1.5B
The transaction squares with how Bain Capital has been looking to ramp up Kantar's data-driven transformation since becoming majority owner in 2019.
By Peter Adams • April 23, 2021 -
Courtesy of Procter & Gamble
P&G plans to quickly scale e-commerce capabilities as digital sales grow 50%
A windfall for the channel, where P&G's market share is close to on par with brick-and-mortar retail, is starting to affect factors like packaging design.
By Peter Adams • April 21, 2021 -
Courtesy of Roku
Extreme Reach expands ad platform with Adstream acquisition
Merging the companies will give brand marketers software tools to manage creative assets and distribute video ads on connected and linear TV.
By Robert Williams • April 21, 2021 -
Omnicom's Credera boosts digital marketing consulting with Areteans acquisition
Areteans brings expertise in real-time interaction management and CRM as well as clients like Unilever, Macquarie and QBE.
By Robert Williams • April 20, 2021 -
Permission granted by PepsiCo
How PepsiCo leverages startup expertise to keep pace with digital tech trends
Recent partnerships through the PepsiCo Labs venture focus on virtual experiences and new methods of product integration, speaking to a need to think beyond traditional ads.
By Peter Adams • April 16, 2021 -
Courtesy of Dollar Tree
Dollar Tree sets up retail media network amid boom for discount category
Chesapeake Media Group is supported by new technology partnerships with Swiftly Systems and Aki Technologies.
By Peter Adams • UPDATED: April 16, 2021 at 10:44 a.m. -
Courtesy of Verizon
Verizon Media debuts ad-targeting solution without identifiers
The company's Next-Gen Solutions relies on contextual and real-time info to serve ads, even in the absence of third-party cookies or device IDs.
By Robert Williams • April 15, 2021 -
Gartner: 63% of marketers struggle with personalization tech
Only 17% of marketers are using artificial intelligence and machine learning, even as 84% say the tech helps the ability to deliver personalized experiences.
By Robert Williams • April 15, 2021 -
Cardlytics to buy data startup Bridg in $350M deal
The planned deal comes several weeks after the bank-focused ad platform acquired cash-back offers platform Dosh for $275 million.
By Robert Williams • April 14, 2021 -
GumGum secures $75M funding round as interest in contextual targeting heats up
Investment from Goldman Sachs will go toward an "aggressive" M&A strategy as the ad-tech company capitalizes on demand for cookie alternatives.
By Peter Adams • April 13, 2021 -
Courtesy of Roku
Deep DiveWhat AVOD's growth means for marketers in search of evolving consumers
As viewer interest in ad-supported video on demand accelerates, marketers are trying to determine how to navigate the channel and avoid new walled gardens.
By Chris Kelly • April 13, 2021 -
Bed Bath & Beyond released a video as part of its "Home, Happier" campaign that features real families. The image was retrieved from its video on April 12, 2021.
Bed Bath & Beyond keys into homes' evolving role with new positioning
"Home, Happier" lays the groundwork for a three-year transformation that aims to solidify the retailer's authority in the $180 billion home goods category.
By Natalie Koltun • April 13, 2021 -
P&G reportedly testing Chinese workaround to Apple's privacy changes
The CPG giant is the biggest Western company to support the effort to use device fingerprinting to track online audiences in China.
By Robert Williams • April 09, 2021 -
Publicis partners with The Trade Desk as cookie deprecation threatens data ambitions
Epsilon, the ad holding group's data-marketing arm, will pair its identity solution with Unified ID, a cookie alternative that continues to gain traction.
By Peter Adams • April 08, 2021 -
Fotolia
IAB: Digital ad revenue rose 12% in 2020 amid rebound from pandemic
Digital video saw the highest growth at 21% to $26.2 billion, expanding its share of total internet ad revenue to almost 19%.
By Robert Williams • April 08, 2021
