Marketing Tech
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CTV startup Innovid acquires display ad firm Herolens
Beyond giving Innovid more cross-channel flexibility, the deal aims to shore up strength against the ad-serving "duopoly" of Google and Amazon.
By Peter Adams • Sept. 20, 2019 -
E!, Vans boosted results with Facebook's new interactive ad formats
Bobbi Brown Cosmetics, Uber India and Warner Bros. also saw positive results with the mobile platform's new playable, AR and poll ads.
By Robert Williams • Sept. 20, 2019 -
How CPGs like MillerCoors, PepsiCo use Pinterest to energize product launches
Oracle Data Cloud research shows that 75% of Pinterest users are "very interested" in trying new products.
By Peter Adams • Sept. 19, 2019 -
ABC embeds full 'A Million Little Things' episode into YouTube ad
The campaign led to 80,000 video completions of the 43-minute episode and a 38% gain in organic watch time on YouTube.
By Robert Williams • Sept. 19, 2019 -
Study: Brand perceptions get bigger ding from social media than news
Almost 40% of survey respondents said they'd have a negative perception of a brand that advertises near offensive content, which is more likely to be user-generated social media posts than news.
By Chris Kelly • Sept. 19, 2019 -
Yum Brands taps Walmart CIO for global digital, tech strategy
Clay Johnson is the second major technology head credited with assisting Walmart's digital transformation to depart the retailer in 2019.
By Samantha Ann Schwartz • Sept. 18, 2019 -
ANA: One-third of advertisers revised media agency contracts in past year
Marketers are looking more broadly at the compensation of their media agencies amid concerns around a lack of transparency.
By Barry Levine • Sept. 17, 2019 -
OpinionFor retail brands, there's never been a better time to mine millennial FOMO
Taking full advantage of the experience economy requires more than the occasional loyalty perk, trunk show or Instagrammable moment, writes Aptos' Dave Bruno.
By Dave Bruno • Sept. 16, 2019 -
PepsiCo's new loyalty program offers cash back via PayPal, Venmo
PepCoin aims to foster loyalty among customers as mobile optimization has become key to customer engagement with loyalty programs.
By Robert Williams • Sept. 13, 2019 -
ColumnCampaign Trail: Bombay Sapphire brings new meaning to UGC with crowdsourced creative
Nearly 7,000 people contributed to a tech-powered installation the Bacardi gin brand hosted to awaken the artistic capacity within everyone.
By Natalie Koltun • Sept. 13, 2019 -
KFC cooks up dating simulator game for Colonel Sanders
The anime-style "I Love You, Colonel Sanders! A Finger Lickin' Good Dating Simulator" was revealed on Steam and will feature "cute miniature food."
By Dianna Christe • Sept. 11, 2019 -
Finding the next unicorn: An investor's look at the DTC landscape
There's no formula for making the right investment, but a large market size and a brand with competitive advantages help.
By Cara Salpini • Sept. 11, 2019 -
Google targeted by state authorities in antitrust probe
The probe will focus on Google's "overarching control of online advertising markets and search traffic."
By Robert Williams • Sept. 10, 2019 -
NFL drafts Reddit for original content, sponsorship revenue
Brands will have opportunities to sponsor an original NFL video series with pre-roll ads.
By Robert Williams • Sept. 09, 2019 -
Forrester: How Amazon's ad growth will threaten Google, Facebook, agencies and ad-tech
The e-commerce giant is still in early stages of building a highly disruptive ad business, Forrester Research said in a new report.
By Robert Williams • Sept. 05, 2019 -
Porsche test drives branded games on Amazon's Twitch
A choose-your-own-adventure-style game lets viewers vote on actions taken by two real people equipped with body cameras to reveal a new electric race car.
By Robert Williams • Sept. 03, 2019 -
Mitsubishi merges hyper-local targeting with experiential test drive pop-ups
Social listening, AI and geotargeting are used to identify gatherings of people who match the buyer profile before pop-ups are set up to offer them test drives.
By Barry Levine • Aug. 29, 2019 -
Report: Amazon tests data clean room to improve audience targeting
Currently in a closed beta, the data-sharing service underscores how the e-commerce giant increasingly looks like digital platforms Facebook and Google.
By Robert Williams • Aug. 28, 2019 -
OpinionFrom data lakes to data lanes
An obsession with technology has led marketers to lose sight of opportunities around identifying audience behavior and key moments in the purchase journey that can fuel a brand's growth, writes Wavemaker's Stephan Bruneau.
By Stephan Bruneau • Aug. 28, 2019 -
Whole Foods tops grocery ad spending in Q2
The grocer has spent much more under Amazon, promoting its price cuts and core departments in an effort to boost foot traffic.
By Lauren Manning • Aug. 27, 2019 -
Google proposes radical privacy framework to protect users and ad targeting
The initiative acknowledges that efforts by Google, Apple and others to diminish the role of cookies has spurred several undesired responses.
By Barry Levine • Aug. 23, 2019 -
Atom Tickets, The Trade Desk team to help movie studios track if digital ads translate to ticket sales
A solution launching during a dire summer season claims to be an industry first, including through its ability to gauge what device or media types led to a sale.
By Barry Levine • Aug. 23, 2019 -
Miller Lite drafts Vatom Labs for blockchain-powered mobile trivia game
Appearing in apps, social channels and geotargeted media, the game aims to reach users at 230,000 bars and restaurants nationwide.
By Robert Williams • Aug. 22, 2019 -
Mercedes-Benz revs up AR, voice tech with immersive game at US Open
A voice command activates a virtual tennis lesson from brand ambassador Sloane Stephens and aims to highlight Mercedes' in-car features.
By Natalie Koltun • Aug. 22, 2019 -
OOH ad revenues reach post-recession high after 7.7% rise in Q2
Digital offerings accounted for nearly one-third of channel revenue, and top spenders included Facebook, Amazon and Apple.
By Barry Levine • Aug. 22, 2019
