Ad Tech
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Omnicom banks on Walmart, Instacart in latest commerce expansion
The agency holding company continues to invest in commerce, with a focus on a growing retail media network and its clean room solution.
By Chris Kelly • June 27, 2022 -
Why NBCUniversal is adding emotion to its measurement framework
Executive Kelly Abcarian detailed the media company's latest attempt to modernize measurement, just days after revealing the results of a massive currency pilot.
By Chris Kelly • June 23, 2022 -
Trendline
What you need to know about data in marketing
The pandemic accelerated digital transformation, pressuring marketers to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Wendy's streamlines national-to-local social advertising with Tiger Pistol
The QSR chain has teamed with the largest third-party publisher of collaborative social ads to transform its local ad strategy.
By Chris Kelly • June 21, 2022 -
Walmart, Roku partner to evolve shoppable streaming ads 'beyond the QR code'
The retailer is the exclusive partner on a new feature that allows people to purchase products with a few taps of their remote.
By Peter Adams • June 17, 2022 -
Spotify teams with IAS to improve podcast brand safety
The initiative comes the same week that the audio streaming platform created a Safety Advisory Council to make recommendations on content policies.
By Robert Williams • June 16, 2022 -
Toyota cuts carbon footprint of digital ads via tech tie-up
Media agency GroupM is helping scale a solution from SeenThis that requires less data transferred to effectively run campaigns.
By Peter Adams • June 13, 2022 -
Sponsored by Cvent
Overcoming uncertainty in your event marketing channel
How to strategically maximize your event channel and take advantage of events in your marketing mix.
June 13, 2022 -
Apple's iOS 16 offers mixed blessings for marketers
Changes to the iPhone’s lock screen, new services for Apple Pay, more privacy restrictions and tweaks to ad breaks in SharePlay are scheduled for the fall.
By Robert Williams • June 9, 2022 -
How Netflix's potential acquisition of Roku would affect CTV advertising
While an acquisition is reportedly not in the works, Netflix has met with Roku and Comcast about outsourcing its ad operations, per The Information.
By Chris Kelly • Updated June 14, 2022 -
Catalina, Volta energize DOOH partnership around EV charging stations
Leveraging Catalina’s measurement capabilities, a campaign with Dole Fresh Foods delivered an 8% sales lift and an 8.5% increase in category share.
By Sara Karlovitch • June 8, 2022 -
Dollar General upgrades retail media network, emphasizing rural customers
The discount chain, which has benefited from inflationary trends, is adding new tech partners such as The Trade Desk in the race to secure more brand dollars.
By Peter Adams • June 8, 2022 -
SMI acquired by PE firm as advertisers demand data-driven insights
SMI tracks more than $250 billion in annual media globally, helping marketers build media mix models, analyze competitive share and more.
By Peter Adams • June 6, 2022 -
TikTok helps brands manage cross-platform campaigns with new partners
Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr and Sprout Social are TikTok's first approved content marketing partners.
By Robert Williams • June 2, 2022 -
Google aims for more immersive ads and better AI optimization
The expansion of visual search for mobile shopping comes as smartphones drive e-commerce growth and TikTok influences the space.
By Robert Williams • June 2, 2022 -
Deep Dive
Why the media network craze is just getting started
Marriott’s push to sell more digital advertising marked a first for the hospitality industry, but marketers shouldn’t be surprised if verticals from airlines to financial services follow suit.
By Peter Adams • Updated May 31, 2022 -
Google reimagines search beyond '10 blue links'
At its Marketing Live event, the tech giant expressed a desire to steer digital advertising toward more interactive features, including AR shopping ads in search results.
By Peter Adams • May 25, 2022 -
Q&A
Albertsons' head of retail media on the company's 'late mover' advantage and what's next in digital advertising
Kristi Argyilan, who previously headed Target Roundel, says the company is able to build digital ad services and tech aimed at the current market. But it needs to move fast.
By Jeff Wells • May 25, 2022 -
Omnicom's new supply chain tool adjusts media spend based on inventory
The offering helps marketers adjust media investment to better reflect product inventories that have been affected by an enduring supply chain crisis.
By Chris Kelly • May 23, 2022 -
Ulta unveils media network powered by data from 37M rewards members
The beauty brand is leaning into its scale as rivals like Sephora appear to be expanding their own ad monetization efforts.
By Peter Adams • May 19, 2022 -
Walmart's ad business grows 30% despite broader slowdown
Walmart Luminate, a customer data-sharing platform the company set up with Dunnhumby in October, saw over 75% growth compared to the prior period.
By Peter Adams • May 18, 2022 -
Marriott launches hospitality industry's first media network
Leveraging Yahoo's ad-tech capabilities, the offering follows other brands selling digital media as advertisers look to better target consumers.
By Chris Kelly • May 16, 2022 -
Sponsored by Cvent
Tips for ticketing and pricing your virtual, hybrid and in-person events
Understand the benefits and limitations of virtual, hybrid and in-person events while learning how to structure tickets and prices to deliver the value that attendees and sponsors want.
May 16, 2022 -
How streaming TV platforms upped their games at the NewFronts
Roku, Tubi and FuboTV pitched advertisers around measurement and targeting at a time when both the streaming and digital ad landscapes are in flux.
By Chris Kelly • May 9, 2022 -
WPP partners with Epic Games to boost metaverse offering
A training program seeks to upskill agency talent on how to better create brand experiences in Fortnite and with Unreal Engine.
By Chris Kelly • May 5, 2022 -
Retrieved from Amazon on May 03, 2022
Amazon looks to lure brands with new streaming tech integrations
At its second NewFronts presentation, the company showed off a tool that lets advertisers insert their products into programming even after filming ends.
By Peter Adams • Updated May 4, 2022