Ad Tech

Walmart signals metaverse plans with trademark applications around virtual goods, NFTs

While plenty of companies are eyeing the tech, a potentially large push from the retailer could go a long way in spurring mainstream consumer adoption.

By Peter Adams • Jan. 18, 2022

Can restaurant marketers get digital right while facing panoply of pressures?

Amid labor, supply chain and inflationary issues, 2022 will be a year of increased pressure to deliver on fronts that span media, ordering and loyalty.

By Chris Kelly • Jan. 18, 2022

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to disruptions caused by the pandemic and new privacy mandates, they have an opportunity to strengthen their brands.

By Marketing Dive staff

Mobile ad spend leapt 23% in 2021, on track to hit $350B this year

Spurred by a continuation of pandemic-induced changes to consumers' habits, mobile usage continues to soar, App Annie found.

By Natalie Koltun • Jan. 13, 2022

NBCUniversal crowns iSpot.tv a preferred measurement partner amid strategy shakeup

In a move to break with legacy metrics, the network will put iSpot.tv's tools to the test in a "massive pilot" around the Winter Olympics and Super Bowl.

By Peter Adams • Jan. 13, 2022

Looking ahead: 9 trends that will steer marketing in 2022

Marketers face a steep road this year juggling emergent tech and changes to online tracking while trying to meet the shifting moods of pandemic-weary consumers.

By Peter Adams , Chris Kelly , Natalie Koltun • Jan. 11, 2022

Discovery invests in OpenAP to accelerate growth of advanced TV

OpenAP works with more than 100 advertisers and expects 140% year-over-year growth in publisher-driven ad sales in 2022.

By Chris Kelly • Jan. 10, 2022

T-Mobile acquires ride-share ad network amid digital OOH rebound

With the deal for Octopus Interactive, T-Mobile wants to help advertisers reach urban cord-cutters and convert its data capabilities into a larger revenue driver.

By Peter Adams • Jan. 10, 2022

Yahoo builds out shoppable ad tech with MikMak deal

Along with providing access to first-party data, the deal lets CPG advertisers offer a multi-retailer checkout experience directly from ads on Yahoo sites.

By Natalie Koltun • Jan. 6, 2022

NBCUniversal's new advertising platform streamlines first-party data across portfolio

NBCUnified wields 150 million unique person-level identifiers drawn from company offerings spanning theme parks to the Peacock streamer.

By Peter Adams • Jan. 5, 2022

Best Buy launches in-house media company

The electronics retailer seeks to turn 3 billion annual interactions into insights and opportunities for brands looking to reach consumers.

By Chris Kelly • Jan. 4, 2022

The language of innovation: How AI is improving the translation experience for marketers

Having a translation partner leverage AI to improve quality can make a real difference.

By Maria Dal Pan • Jan. 3, 2022

McDonald's sells AI tech firm Dynamic Yield to Mastercard

Franchisees complained Dynamic Yield hadn't delivered the sales boosts they expected at the drive-thru. The deal reflects McDonald's pivot toward outsourcing its technology.

By Emma Liem Beckett • Dec. 21, 2021

AT&T sells Xandr to Microsoft, ending ill-fated bid to dethrone digital duopoly

The news positions Microsoft as a potentially formidable digital player at a time when marketers are grappling with the impending death of cookies.

By Peter Adams • Dec. 21, 2021

Nike acquires studio known for digital sneaker drops in latest metaverse bet

A collection RTFKT produced earlier this year appeared to take inspiration from the Air Force One and sold out within seven minutes.

By Peter Adams • Dec. 14, 2021

Criteo's $380M deal for Iponweb adds powerful partner in cookie replacement race

Founded in 2001, Iponweb operates a trading marketplace, DSP and SSP that could firm up Criteo's budding commerce media strategy.

By Peter Adams • Dec. 13, 2021

How FuboTV is working to solve advertiser identity issues

The CTV platform has shored up its offering through a partnership with Dentsu and by acquiring an AI company.

By Chris Kelly • Dec. 13, 2021

WPP beefs up e-commerce push with acquisition, sustainability practice

In addition to merging with UK-based tech company Cloud Commerce Group, Wunderman Thompson Commerce has partnered with a clean tech company.

By Chris Kelly • Dec. 6, 2021

Why the metaverse could be a breakthrough in privacy-compliant digital marketing

Through cookie alternatives and lessons learned from past digital marketing efforts, brands can hit reset on privacy in the metaverse.

By Asa Hiken • Nov. 30, 2021

Espolòn Tequila toasts Mindshare's private marketplace supporting Latinx, Hispanic media

It is the first brand partner on a new platform launching with 20 publishers, including La Opinión and El Diario owner Impremedia.

By Peter Adams • Nov. 29, 2021

Snap streamlines ad buying with new Multi-Format delivery tool

Machine learning tech can now select and place creative in available ad space based on a brand campaign's format, goal, budget and target audience.

By Natalie Koltun • Nov. 18, 2021

Walmart maintains growth in Q3 as inflation takes hold

Walmart Connect ad revenue helped to offset cost pressures, with the business unit's ad sales rising nearly 240% over two years.

By Maria Monteros • Nov. 16, 2021

DoubleVerify acquires OpenSlate to strengthen CTV, social video targeting

The contextual targeting provider works with platforms like Facebook, TikTok and YouTube and counts Coca-Cola and Unilever as clients.

By Peter Adams • Nov. 15, 2021

Scaling efficiency: 4 ways publishers can act now to drive client and employee retention

How premium publishers should focus to engage employees and clients with high impact, value-added collaboration.

By Laura Boodram, SVP Partner Success • Nov. 15, 2021

How CPG marketers are converting shoppers into buyers at the shelf-edge

Learn how to leverage the power of shelf-edge media to engage consumers where it matters most.

Nov. 15, 2021

How Disney balances entertainment and ad sales in the streaming age

The company is positioning itself to take advantage of changing consumer behavior as streaming and digital advertising expand.

By Chris Kelly • Nov. 9, 2021