Marketing Tech
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Dunkin' launches 1st online pop-up shop for holidays
The Dunkin' Shop, which sells limited-edition products like an electric guitar and one-piece pajamas, quickly sold out of a few items.
By Barry Levine • Nov. 15, 2019 -
Amazon tops list of most valuable US brands at record $335B, new ranking says
The e-commerce giant overtook Apple and Google to gain the top spot while Instagram saw the biggest jump, WPP and Kantar found.
By Robert Williams • Nov. 15, 2019 -
Q&AWill DTC Friday be the 'front page of cool retail' for independent brands?
Agency partner Ben Hordell breaks down how the Nov. 15 shopping event could create a hub for digital brands and serve as a marketing runway into Cyber Monday.
By Natalie Koltun • Nov. 15, 2019 -
Walmart's self-serve ad platform arriving early next year, Business Insider reports
The launch, a shot across the bow of Amazon's growing ad business, could appeal to advertisers looking for digital advertising alternatives.
By Barry Levine • Nov. 15, 2019 -
Nestlé's new ad-tech team aims for 'third way' as agency vs. in-house debate continues
The Global Digital Media Center of Competencies brings together digital talent from four ad holding companies, but is led by Nestlé marketers.
By Peter Adams • Nov. 14, 2019 -
Nike to stop selling on Amazon
A company spokesperson said the brand was focused on "elevating consumer experiences through more direct, personal relationships."
By Cara Salpini • Nov. 13, 2019 -
Saks, Sephora pilot Google's local ads to drive store traffic
Google's local ads now have a more seamless integration with Maps, including branded pins that appear near travel routes.
By Robert Williams • Nov. 13, 2019 -
Zenith: Beauty's ad spend resurgence driven by e-commerce, premium digital options
While beauty ad spending is on the rise after years of declines in the U.S., standing out in a fragmented market is forecast to become harder for brands.
By Barry Levine • Nov. 12, 2019 -
Kimberly-Clark taps Accenture Interactive as lead creative agency for baby products
The agency division won the account because of its technology and Droga5's creative capabilities, a brand executive told The Wall Street Journal.
By Barry Levine • Nov. 12, 2019 -
Q&A7 questions with SunTrust CMO Susan Somersille Johnson
The executive talks about fintech partnerships, the challenges that come with a major rebrand and how tech is transforming the bank's marketing efforts.
By Anna Hrushka • Nov. 07, 2019 -
Pepsi shakes up holiday gift-giving with mobile spin on paying it forward
The effort includes QR codes for sharing cash rewards via channels like Facebook Messenger and a reinterpretation of the Jumbotron kiss cam.
By Peter Adams • Nov. 06, 2019 -
Shopping ads land on YouTube, reflecting video's role for consumers
As competition heats up with Amazon, Google continues to make its popular Shopping ads more visual and interactive.
By Dianna Christe • Nov. 06, 2019 -
EMarketer: CTV media spending will soar 38% to $7B this year
Ad measurement will be a significant hurdle to supporting future ad growth, especially as a slew of new services debut.
By Robert Williams • Nov. 05, 2019 -
Alaska Airlines rides ocean-powered wave data for 'Swell Deals'
Data from sites that monitor wave conditions around the Hawaiian Islands by the minute will be used to determine the size of flight discounts.
By Dianna Christe • Nov. 04, 2019 -
Report: Walmart considers Vudu sale as it tries to focus on core business
Until recently, the on-demand video service seemed to be a central part of the retailer's bid to build a larger media network.
By Peter Adams • Oct. 31, 2019 -
OpinionBrands should avoid death by a thousand data points
Over-collecting or overusing customer data can risk trust, urging marketers to respect the data exchange and commit to ethical practices, writes Airship's Mike Herrick.
By Mike Herrick • Oct. 31, 2019 -
Airbnb teams with The Dodo on animal-related travel experiences
In one example, people visiting Arizona can hike with Penni the dog, a popular animal from The Dodo media brand.
By Dianna Christe • Oct. 30, 2019 -
Tribune taps Lotame's Cartographer for 'one-and-done' data compliance
The product launch comes as Google announces plans to end support for third-party tracking pixels on YouTube next year.
By Chris Kelly • Oct. 30, 2019 -
Google ad sales climb 17% to record $33.9B on automated bidding muscle
One million advertisers use the responsive search ad format that uses machine learning to create a customized ad for searches.
By Robert Williams • Oct. 29, 2019 -
CMOs are in a 'desperate fight for survival,' Forrester says
Ultimately, one designated executive will be responsible for everything related to the customer, though there is no guarantee that this will be a CMO.
By Barry Levine • Oct. 29, 2019 -
Deep DiveSolving OOH's attribution problem takes on new urgency amid a renaissance
OOH spending is again on the rise, hitting pre-recession levels, but figuring out measurement is now table stakes versus a nice-to-have feature.
By Dianna Christe • Oct. 28, 2019 -
Amazon's ad sales growth a highlight of Q3 earnings miss
The quarter's growth rate of more than 45% for advertising sales outpaces the first two quarters of the year, at 34% and 37%, respectively.
By Daphne Howland • Oct. 25, 2019 -
42% of ad spend through Amazon goes to brand awareness, study says
Ad spend through Amazon's DSP was up 30% in Q3 as brands increasingly targeted ads on Amazon web properties as well as on sites it doesn't own.
By Dianna Christe • Oct. 24, 2019 -
Mastercard snaps up loyalty platform SessionM
Customer engagement is at the center of the deal, as Mastercard looks to help client partners improve their loyalty programs in a digital world.
By Dianna Christe • Oct. 23, 2019 -
Deep Dive9 recent CMO departures that point to the radical transformation of marketing
Dunkin's Tony Weisman announcing plans to step down last week capped off a remarkable few months that also saw leadership changes at McDonald's, Taco Bell and Johnson & Johnson.
By Peter Adams • Oct. 23, 2019
