Estée Lauder continues generative AI push with Adobe integration

The marketer will bring Adobe Firefly Services into its existing Adobe Creative Cloud workflows to increase efficiency and accelerate campaign execution.

By Chris Kelly • March 12, 2025

Amazon shores up stronger CTV position with Complete TV solution

The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and streaming channels.

By Aaron Baar • March 10, 2025

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

What Coca-Cola has learned on its generative AI journey so far

Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech throughout its organization.

By Chris Kelly • March 10, 2025

Publicis acquires Lotame to fortify data-driven marketing position

The deal, which will see Lotame positioned within Epsilon, gives Publicis a view into nearly 4 billion consumers, or 91% of internet-connected adults.

By Peter Adams • March 6, 2025

Target’s digital ad unit delivers $2B in value for embattled retailer

Advertisers have flocked to Roundel due to offerings like sponsored product ads placed on Target’s app and website, which saw 35% growth last year.

By Peter Adams • March 5, 2025

How Walmart Connect is growing the ‘connective tissue’ of retail media

The launch of its Display Advertising API gives brands more opportunities to bridge the gap between offsite and paid search ads to drive performance.

By Chris Kelly • March 5, 2025

Retail media’s impact on holiday advertising rises: Sensor Tower

The category delivered record ad impressions last year, with specialty retailers like Chewy and non-retailers like Uber seeing the largest gains. 

By Peter Adams • Feb. 25, 2025

Sling TV to provide a home for Sabio’s Creator TV

The tie-up with the free ad-supported television channel Creator TV points to ongoing growth in streaming and interest in user-generated content.

By Aaron Baar • Feb. 24, 2025

Walmart’s global ad biz grew 27% in 2024 ahead of Vizio integration

Advertising offerings continue to be a growth driver for the big box retailer, which saw revenue increase 4.1% in Q4.

By Chris Kelly • Feb. 21, 2025

Adobe secures data collaborations between brands, publishers with new tool

Warner Bros. Discovery is the latest publisher to integrate with an offering that has been piloted by Coca-Cola and GroupM’s Wavemaker.

By Chris Kelly • Feb. 20, 2025

Why Dollar Shave Club picked a CRM purpose-built for consumer brands

A new offering from Klaviyo is billed as the only customer relationship management platform built for consumer brands, not B2B firms.

By Chris Kelly • Feb. 20, 2025

Trade Desk’s big bet on AI in advertising hits rollout snags

Discussing the firm’s first revenue miss in eight years as a public company, CEO Jeff Green acknowledged a number of “people mistakes.” 

By Peter Adams • Feb. 18, 2025

Publicis Groupe is confident in the face of expected industry tumult

The industry landscape could change dramatically if the Omnicom-IPG merger goes through, said Publicis CEO Arthur Sadoun on a call with analysts. 

By Aaron Baar • Feb. 10, 2025

Hellmann’s brings Super Bowl ad sandwich to Roku via shoppable ads

Continuing its nods to “When Harry Met Sally,” the brand will utilize the first shoppable custom recipes on the platform in partnership with Walmart.

By Aaron Baar • Feb. 10, 2025

Amazon’s bet on Prime Video ads pays off as advertiser pool widens

While its ad segment’s rate of growth cooled in Q4 compared to the year-ago period, Amazon has successfully won over more non-endemic brands.

By Peter Adams • Feb. 7, 2025

Dentsu brings Adobe’s generative AI acumen to data, identity offering

The new partnership combines Adobe’s GenStudio content supply chain solutions with Dentsu’s data and identity platform, Merkury.

By Aaron Baar • Feb. 3, 2025

Inside the marketing industry trends to follow in 2025

During what could be a banner year, a focus on generative AI and the connected TV-retail media convergence key into where the industry is headed.

By Marketing Dive staff • Jan. 31, 2025

What marketers can expect as CTV and retail media converge in 2025

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven digital marketing.

By Chris Kelly • Jan. 31, 2025

How generative AI’s role will evolve in 2025 as marketers probe its utility

The fast emergence of disruptors like DeepSeek could cater to marketers’ desire for tech that produces concrete outcomes at lower costs. 

By Peter Adams • Jan. 29, 2025

Netflix’s next phase of advertising growth hinges on in-house ad tech

The streamer’s in-house offerings will hit the U.S. in April, coinciding with an upfronts market where publishers lock in large ad-spending commitments. 

By Peter Adams • Jan. 22, 2025

Small creators deliver 10x ROI, but they remain hard to scale—can AI change that?

Can AI turn 5b creators into advertisers for your brand?

Jan. 21, 2025

Trade Desk buys ad data firm Sincera as brands seek objective insights

Sincera positions itself as a data company versus a data provider, a distinction that could appeal to marketers seeking transparency.

By Peter Adams • Jan. 17, 2025

How marketers can stay reactive as a TikTok ban looms

Contingency plans are coming into focus as the Supreme Court weighs a decision that could ban the ByteDance-owned app in the U.S. on Sunday.

By Jessica Deyo • Jan. 16, 2025

Amazon offers ad tech to retailers in retail media land grab

The cloud-based Amazon Retail Ad Service allows retailers to manage contextually relevant campaigns on their own e-commerce sites.

By Peter Adams • Jan. 10, 2025

Disney ramps up advertiser offerings as streaming wars enter next phase

The media giant’s Tech & Data Showcase spotlighted an integration with Publicis Groupe’s CoreAI that allows for AI-powered audience creation.

By Chris Kelly • Jan. 9, 2025