Blockchain, metaverse continue to command CMO interest despite snags

Just 10% of surveyed marketers think the metaverse isn’t relevant to their industry while 41% plan to use blockchain in 2023, per Deloitte.

By Peter Adams • Jan. 26, 2023

Unilever first to test Disney’s identity integration with Trade Desk

Disney continues to enhance its ad business, partnering with EDO around outcome measurement and improving ad targeting on Disney+.

By Chris Kelly • Jan. 26, 2023

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

DOJ slams Google to end ‘monopolistic grip’ on digital advertising

Following a previous antitrust suit focused on search, the DOJ now has its sights set on the firm’s alleged “stranglehold” on the ad-tech ecosystem. 

By Chris Kelly • Updated Jan. 25, 2023

Data clean room craze raises new questions about access, interoperability

Steep costs related to tech and talent put small- and mid-sized players at “a tremendous market disadvantage,” according to new IAB research. 

By Peter Adams • Jan. 24, 2023

P&G touts big savings from fabric care in-housing strategy

Wresting more control over media buying and selling and developing proprietary tech to better place TV ads created $65 million in annual savings.

By Peter Adams • Jan. 23, 2023

Apple launches Business Connect, names partners as advertising ambitions intensify

The new feature allows businesses to customize and more quickly update information across Apple platforms including Maps, Messages, Wallet and Siri. 

By Aaron Baar • Jan. 19, 2023

9 marketing trends to watch as 2023 tests transformation bets

Pivots to ad-supported streaming, alternative measurement currencies and new social platforms all face challenges as consumers simplify their choices. 

By Peter Adams , Jessica Deyo , Sara Karlovitch • Jan. 18, 2023

C-store chains are betting on retail media in 2023. But at what cost?

On the heels of 7-Eleven announcing its first venture into the space, retail media promises to bring new growth and opportunities — as well as challenges — for c-stores.

By Brett Dworski • Jan. 13, 2023

Meta adds additional ad targeting restrictions for teen users

Gender can no longer be used for targeting, though age and location are still fair game, while teens have more power to control which types of ads they see.

By Aaron Baar • Jan. 12, 2023

Lowe’s in-houses retail media operations in efficiency play

The move serves as a potentially worrying sign to agencies that have invested heavily in marketing services related to the red-hot category.

By Peter Adams • Jan. 12, 2023

NBCU, Fox, Paramount, WBD unite to develop future of streaming measurement

At launch, Amazon, Netflix and Disney have not signed on to the Joint Industry Committee, absences that could possibly limit the group’s effectiveness.

By Chris Kelly • Jan. 9, 2023

Predictions: How leaders will adapt to change to drive marketing performance in 2023

Explore how organizations are leveraging technology and AI to bear the challenges of the moment.

By Dorian Stone • Jan. 9, 2023

Albertsons pilots Pinterest’s LiveRamp-supported clean room

Adoption by the grocery chain’s retail media network demonstrates the importance of data privacy and its effect on other marketer priorities.

By Sara Karlovitch • Jan. 6, 2023

Consumer support for ads in streaming services remains solid, study finds

Fifty-seven percent of viewers would prefer ads shown during their programming if it meant saving a few extra dollars each month.

By Jessica Deyo • Dec. 20, 2022

Tone is business-critical in 2023: Why static brand guidelines won’t work

AI-powered communication assistance is one way brands can meet evolving customer expectations with authentic communication and scalable solutions.

Dec. 12, 2022

Heineken tests attention-based metrics to track sponsorship success

Using a new APM measure, the beer marketer saw better-than-expected results and achieved the highest level of brand recall among Rock in Rio sponsors.

By Peter Adams • Updated Dec. 8, 2022

Hotel brands boost revenue after harnessing first-party data, report finds

With their widely used loyalty programs, hotel brands are sitting on a wealth of first-party data that can be used to better cater to target consumers.

By Aaron Baar • Dec. 5, 2022

Disney Advertising enhances clean room capabilities with VideoAmp partnership

Ahead of the launch of a Disney+ ad-supported tier, the media giant boosts a privacy-minded method for creating audience-based matches across platforms. 

By Aaron Baar • Dec. 5, 2022

Live shopping comes to select NYC holiday window displays

Social buying platform TalkShopLive is embedding QR codes into retail displays, which will allow consumers to purchase featured products.

By Aaron Baar • Nov. 28, 2022

Walmart CEO: E-commerce plus ads biz creates ‘mutually reinforcing’ ecosystem

Q3 brought the highest spending on sponsored search placements all year, helping the Walmart Connect division grow 40%.

By Peter Adams • Nov. 16, 2022

Apple’s Major League Soccer streams may come with ads

The move follows a 10-year deal with the league and aligns with the tech company’s advertising aspirations.

By Aaron Baar • Nov. 10, 2022

As retailers sell more ads, marketers’ frustrations and fears grow

Old tensions with CPGs resurface amid whispers that retail media is unprofitable and increasingly a cost of doing business with merchants.

By Peter Adams • Nov. 8, 2022

Real estate marketer Rent. creates TikTok solutions platform

The company coins itself as the only broad-based listing service in the multifamily industry to offer marketing solutions for the social media app.

By Aaron Baar • Nov. 3, 2022

High stakes: Netflix’s ad-supported tier arrives as marketers face uncertainty

With ad spending expected to take a hit in the fourth quarter, the streamer has a lot to prove, though it’s already attracted major names like AB InBev.

By Peter Adams • Nov. 3, 2022

Agencies to accelerate Web3 investments as clients pursue latest ‘shiny object’

Along with bigger bets on the metaverse, Forrester foresees a further “changing of the guard” at the top level for agencies next year. 

By Peter Adams • Oct. 31, 2022