Roku says it’s growing video advertising faster than broader OTT market

The platform’s Ads Manager expects to see a boost from AI tools while a major partnership with Amazon Ads is still only in the “early innings.”

By Peter Adams • Feb. 13, 2026

Why brands need to optimize their mobile apps and websites for AI

Brands have built their digital experiences on Google’s search algorithm, but that needs to change as consumer behavior evolves, experts say.

By Michael Brady • Feb. 13, 2026

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Target to test contextual ads in ChatGPT, including through Roundel

Bringing Roundel brands to ChatGPT suggests retail media networks could be a bridge for larger AI chatbot advertising adoption. 

By Peter Adams • Feb. 11, 2026

Amazon enables communication between ads platform and AI agents

The Amazon Ads MCP Server acts as a translation layer between AI agents and the Amazon Ads API to turn simple prompts into structured campaigns. 

By Aaron Baar • Feb. 9, 2026

Amazon’s annual ad revenue passes $68B, boosted by full-funnel strategy

The company realized about $12 billion in incremental revenue last year as services like Prime Video contributed meaningfully to growth.

By Peter Adams • Feb. 6, 2026

YouTube annual revenue tops $60B as Google’s focus expands beyond ads

Traction for subscriptions like YouTube Premium is growing in a way that could hurt ad revenue but boost the overall business, executives said.

By Peter Adams • Feb. 5, 2026

Publicis wants to be an AI marketing MVP. Now comes the hard part.

Despite AI’s promise in media and creative, executives acknowledged the tech is difficult to scale and fails to deliver measurable value in most cases.

By Peter Adams • Feb. 3, 2026

IAB seeks to standardize interoperable media measurement

Artificial intelligence risks reinforcing the black-box decisions that marketers are forced to make with current measurement systems, per a new IAB report.

By Aaron Baar • Feb. 2, 2026

New consumer TV viewing habits create opportunities for CPG brands

For decades, “watching TV” meant sitting on the couch and catching a favorite weekly show, or viewing.

Feb. 2, 2026

3 advertising stats from Meta’s record holiday ‘25 period

AI-driven improvements to ads ranking and learning models boosted clicks and conversions during the key Q4 window, which drew record demand. 

By Peter Adams • Jan. 29, 2026

Unpacking the marketing industry trends forecast for 2026

Marketers must remain resilient as they navigate ongoing challenges, including an uncertain economic backdrop and the advancement of AI.

By Marketing Dive staff • Jan. 29, 2026

WPP rolls production capabilities into new WPP Production unit

Creative producers companywide will operate under a single global platform to foster collaboration and better tap into generative AI’s potential.

By Aaron Baar • Jan. 26, 2026

The new reality of ecommerce data: How signal quality will define performance

Ecommerce leaders now compete on data quality as automation reshapes performance.

By Brittany Schoenborn • Jan. 26, 2026

TikTok ups bid to entertainment marketers with latest ad solutions

Streaming Ads and New Title Launch are meant to deliver personalized, entertainment-specific content and drive subscriptions and ticket sales.

By Aaron Baar • Jan. 22, 2026

Netflix targets $3B in ad revenue while Warner Bros. deal looms

Discussing the planned $83 billion acquisition, executives pointed to the rising threat of YouTube for advertising and subscription dollars.

By Peter Adams • Jan. 21, 2026

ChatGPT to begin testing ads as generative AI competition heats up

OpenAI said that advertising will not influence the answers ChatGPT provides and that ads and sponsored content would be clearly labeled.

By Aaron Baar • Jan. 20, 2026

How brands can assert control as AI rewrites advertising’s playbook

As promises of one-stop, AI-powered solutions proliferate, marketers will need to navigate the changed ecosystem and separate reality from hype.

By Chris Kelly • Jan. 20, 2026

Apple taps Google Gemini to power AI features in multiyear deal

The pact around Gemini technology provides a potential advantage for Google in its race against OpenAI, which also works with Apple.

By Jessica Hammers • Jan. 15, 2026

How Macy’s Media Network navigates complex ‘coopetition’ with Amazon

The platform, among the first major retail media networks to pilot Amazon’s Retail Ad Service, has drawn in 175 new brands since August. 

By Peter Adams • Jan. 14, 2026

9 marketing predictions for 2026 as AI fuels polarity

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.

By Peter Adams , Chris Kelly , Jessica Hammers , Sara Karlovitch • Jan. 13, 2026

Disney unveils TikTok-like vertical video, AI video generation tool

The new tools demonstrate how streaming platforms are working to improve measurement as marketers push for more performative media.

By Aaron Baar • Jan. 12, 2026

Instacart unveils clean room solution in latest bid to CPG advertisers

Data Hub provides deeper insights into first-party grocery shopping data and customer behaviors, including lifetime value and repurchase frequency.

By Aaron Baar • Jan. 8, 2026

Mondelēz lifts sales as Albertsons tackles in-store retail media measurement

A new framework looks to show true incremental impact, rather than attributing sales that would have happened regardless of ad exposure.

By Chris Kelly • Jan. 6, 2026

PubMatic debuts agentic platform to address programmatic’s AI headaches

AgenticOS is intended to cut down time spent on campaign setup and troubleshooting while freeing up focus for more high-level strategy. 

By Peter Adams • Jan. 5, 2026

Nielsen, Roku deepen data-sharing pact to enhance streaming measurement

As part of the agreement, Nielsen will continue to receive support for offerings like Big Data + Panel while Roku gains access to streaming TV ratings.

By Peter Adams • Dec. 23, 2025