Ad Tech


  • The Snapchat logo is displayed on a cell phone screen.
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    Justin Sullivan/Staff via Getty Images
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    Snapchat bows new ad solutions with Disney, McDonald’s and Taco Bell

    Sponsored Snaps allows advertisers to send videos directly to the app’s users, while Promoted Places highlights businesses on the Snap Map.

    By Aaron Baar • Oct. 10, 2024
  • Mike Petrella at Advertising Week New York
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    Courtesy of Advertising Week New York
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    Q&A

    How United Airlines brought Kinective Media to market — and what’s next

    Mike Petrella, the managing director of strategic partnerships for the airline industry’s first media network, shared lessons learned during its quick ramp up.

    By Oct. 10, 2024
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.  

    By Marketing Dive staff
  • A panel at Advertising Week New York 2024
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    Courtesy of Advertising Week New York
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    How AI gives Hershey an edge for high-stakes Halloween season

    The marketer built a layer above Meta, YouTube and The Trade Desk to ensure better media budget allocation, executives detailed at Advertising Week.

    By Oct. 10, 2024
  • Four executives speak during an Advertising Week panel
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    Courtesy of Advertising Week New York
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    Why Home Depot is turning to DIY as its retail media network scales up

    Executives at Advertising Week detailed how the home improvement retailer and its ad-tech partners have beefed up Orange Apron Media.

    By Oct. 8, 2024
  • DoorDash Ads Manager images
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    Courtesy of DoorDash
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    Chipotle, Sweetgreen leverage DoorDash’s new ad platform for restaurants

    The delivery platform also added offsite capabilities and sponsored brand placements for CPG brands as delivery platforms race to improve ad offerings.

    By Oct. 3, 2024
  • Three people during a virtual panel.
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    Catherine Douglas Moran/Marketing Dive
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    ‘Not a banana’: Ahold Delhaize USA, Giant Eagle talk retail media strategies

    Running an advertising arm is very different from selling groceries, executives said during a virtual event hosted by Grocery Dive and Marketing Dive.

    By Catherine Douglas Moran • Oct. 3, 2024
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    sanjeri via Getty Images
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    Top marketing conferences to attend in 2025

    From trade organization symposiums to gatherings around innovation and technology, here are some must-attend events for advertising professionals. 

    By Oct. 1, 2024
  • Examples of Gopuff's new ad capabilities on three smartphone screens
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    Courtesy of Gopuff
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    Gatorade, Chips Ahoy among brands testing Gopuff’s new ad features

    The delivery service has beefed up its platform to help brands connect with Gen Z and millennial consumers whether in-app, in-bag or off-platform.

    By Sept. 26, 2024
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    Permission granted by FCB
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    Deep Dive

    What FCB’s stealthy data unit says about the future of agency creativity

    FCB/Six is seeing double-digit growth at an otherwise sluggish time for the industry, speaking to rising client demand in areas like CRM and loyalty.

    By Sept. 23, 2024
  • Actress Michelle Buteau stars in Amazon's 2024 back-to-school campaign.
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    Courtesy of Amazon
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    Amazon launches AI-powered video ad generator ahead of holidays

    Gellé Frères, a French skincare marketer, has already been testing the tool that can convert a single product image into multiple videos. 

    By Sept. 23, 2024
  • Three individuals on stage sitting on chairs talking to each other. Background is a white screen that reads "IAB Connected Commerce Summit."
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    Peyton Bigora/Marketing Dive
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    How Kroger is using standardized metrics to boost its retail media network

    The grocer shared how IAB’s guidelines have improved accountability as the chain looks to release its own updated measurement model.

    By Peyton Bigora • Sept. 23, 2024
  • Man on stage with gray grocery basket giving a keynote speak at IAB's Connected Commerce Summit, which is written on a projector screen above
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    Peyton Bigora/Marketing Dive
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    Key takeaways from the industry’s first in-store retail media standardizations

    IAB’s newly published set of definitions and measurement standards aims to improve transparency and consistency.

    By Peyton Bigora • Sept. 18, 2024
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    Joe Raedle via Getty Images
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    Customers don’t trust AI, and the rift might be hurting business

    Researchers find that not only are customers wary of AI, but the inclusion of AI terminology actually decreases customers’ purchasing intention.

    By Kristen Doerer • Sept. 17, 2024
  • Walmart uses Fubo's Triple Play ad unit
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    Retrieved from Fubo on September 06, 2024
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    Walmart leverages Fubo’s takeover ad format to connect content, commerce

    The Triple Play lets advertisers feature branded video content alongside curated programming, creative assets and QR codes in a CTV environment.

    By Sept. 9, 2024
  • Apple WWDC 2024 attendees sit in chairs in front of a dias and two screens showing the words "Apple Intelligence."
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    Courtesy of Apple
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    Deep Dive

    ‘The year of implementation’: How marketers are leveraging AI on mobile

    While AI has its place in the realms of social media, mobile commerce, apps and more, a sea of questions remains around regulation and brand safety.

    By Sept. 5, 2024
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    gorodenkoff via Getty Images
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    Opinion

    How brands can maximize consumer searches in the age of generative AI

    Marketers must refine their search strategy as consumers, particularly younger cohorts, shift away from traditional search engines, said Captify’s Mike Welch.

    By Mike Welch • Sept. 5, 2024
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    GaudiLab via Getty Images
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    Opinion

    What marketers must do to get retail media measurement right

    The rise of first-party IDs offers the promise of closed loop measurement, but carries with it both highs and lows, said CvE’s Paul Frampton.

    By Paul Frampton • Aug. 29, 2024
  • Chili's Big Smasher cheeseburger accompanied by sides of chips, fries and cola on a wooden dining table
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    Permission granted by Chili's Grill & Bar
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    Q&A

    Chili’s CMO on brand’s winning value message and evolving data strategy

    Swipes at fast food competitors over rising prices, including through a retro video game, helped boost Chili’s same-stores sales by 14%. 

    By Aug. 29, 2024
  • Imagery promoting Netflix and Google's shoppable integration around "Emily in Paris" season four.
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    Courtesy of Netflix
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    Netflix, Google team to bring shoppable integration to ‘Emily in Paris’

    Custom features within Netflix’s ad-supported plan round out the effort, which leverages Google’s Lens technology to allow viewers to shop the show.

    By Aaron Baar • Aug. 19, 2024
  • A sign hangs near a Walmart store.
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    Joe Raedle / Staff via Getty Images
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    Walmart’s ad unit extends blockbuster growth streak, boosting profits

    Ad sales derived from marketplace sellers climbed nearly 50% in fiscal Q2 while Walmart has been focused on growing in-store and offsite offerings.

    By Aug. 16, 2024
  • A Lowe's storefront with the company's blue and white signage
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    Nate Delesline III/Marketing Dive
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    Lowe’s rebrands media network as it expands channel offerings

    The home improvement retailer is adding in-store audio, email, paid search and direct mail for install services to the platform.

    By Tatiana Walk-Morris • Aug. 13, 2024
  • A man stands in a room reminiscent of a college dorm wearing jeans and a red NYC t-shirt.
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    Courtesy of Urban Outfitters
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    Deep Dive

    Back-to-school 2024: How brands can win younger consumers as uncertainty endures

    The power of Gen Z and Gen Alpha to influence their parents to consider a brand could be the key to success amid another turbulent season.

    By Aug. 8, 2024
  • Google's headquarters
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    Justin Sullivan via Getty Images
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    Opinion

    How Google’s move to retain cookies will impact digital advertisers

    The recent twist in the Privacy Sandbox saga is a wake-up call for the entire digital advertising ecosystem, according to Upwave’s George London.

    By George London • Aug. 8, 2024
  • Google search
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    Justin Sullivan via Getty Images
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    Google loses search antitrust case in blow to digital ad juggernaut

    “Google is a monopolist, and it has acted as one to maintain its monopoly,” wrote U.S. District Judge Amit Mehta in a potential landmark decision for tech.

    By Aug. 6, 2024
  • A white logo for Outbrain on a black background
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    Noam Galai via Getty Images
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    Outbrain acquires Teads for $1B to form new open-web advertising heavyweight

    The transaction, expected to close in Q1 next year, combines Outbrain’s performance marketing focus with Teads’ video and CTV capabilities.

    By Aug. 5, 2024