Ad Tech
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Retrieved from Unsplash on July 22, 2021
Comscore, iSpot, VideoAmp picked for JIC’s next measurement move
The group says there’s still work to be done but billed the step as a milestone in bringing transparency and more competition to cross-platform measurement.
By Chris Kelly • Sept. 20, 2023 -
TikTok looks past last-click as part of measurement suite expansion
A new first-party solution was informed by survey data that show 79% of conversions attributed to TikTok aren’t picked up by current models.
By Peter Adams • Sept. 19, 2023 -
Trendline
Connected TV
Surging consumer adoption of CTV and has made it a key channel for marketers seeking to engage viewers who continue to move away from linear TV and towards streaming platforms.
By Marketing Dive staff -
Walmart Connect bows Sponsored Video ads to drive holiday inspiration
The format is aimed at driving awareness, consideration and conversions as customers ramp up gift searches for the season.
By Peter Adams • Sept. 15, 2023 -
‘Consolidation or evaporation’: Marketers get decisive about retail media spending
At the IAB’s first Connected Commerce Summit, speakers expressed concerns that the current way of doing business is “untenable.”
By Peter Adams • Sept. 14, 2023 -
Gen Z is more likely to be OK with targeted ads — here’s what the numbers say
As privacy remains top of mind for consumers and brands, new research offers some key takeaways about the Gen Z shopping journey.
By Sara Karlovitch • Aug. 25, 2023 -
TikTok enables new search ad functionality for marketers
The new Search Ads Toggle allows brands to display ads within organic search and has already seen success among early testers like Clinique UK.
By Aaron Baar • Aug. 24, 2023 -
Comscore, ANA’s SeeHer develop gender equality insights tool
GEM Audiences analyzes consumer behaviors, attitudes and interests to help brands better understand the significance of gender equality in ads.
By Aaron Baar • Aug. 21, 2023 -
Walmart’s US ad biz has nearly doubled in 2 years amid retail media boom
The unit grew ad sales 36% and its number of advertisers by 60% in Q2 amid new bets on channels like in-store.
By Peter Adams • Aug. 18, 2023 -
Retrieved from Amazon on August 16, 2023
Amazon brings sponsored product ads to third-party apps, sites
Pinterest and BuzzFeed are among the new placement partners for advertisers as the e-commerce giant enhances its decade-old ads product.
By Jessica Deyo • Aug. 17, 2023 -
Deep Dive
Retail media’s standardization race is heating up — what’s at stake?
Calls for industry unity are growing as marketers stamp their feet about its fragmentary state, but the push for shared best practices faces an uphill battle.
By Peter Adams • Aug. 17, 2023 -
ISpot inks multi-year measurement deal with agency Camelot
The partnership will allow Camelot’s brand partners to better optimize investments using iSpot’s numerous TV ad measurement products and tools.
By Aaron Baar • Aug. 14, 2023 -
Lyft debuts in-app ads to help brands reach riders in transit
Universal Pictures and Audible are among the early partners using the feature that can serve contextually relevant messages based on trip details.
By Peter Adams • Aug. 10, 2023 -
Sociable: Google renames ‘in-stream’ video ads amid YouTube controversy
A recent report claimed that Google has misled advertisers with incorrect metrics on in-stream ads.
By Andrew Hutchinson • Aug. 10, 2023 -
WPP posts H1 growth amid US weakness
North America, particularly the U.S., has weighed on growth this year as spend in the technology sector continues to face challenges.
By Aaron Baar • Aug. 7, 2023 -
Most marketers are experimenting with AI but feelings are mixed, survey says
Marketers expect AI to negatively impact jobs and team culture and have concerns about the tech’s issues with misinformation and inaccuracy.
By Chris Kelly • Aug. 7, 2023 -
Amazon ad sales jump 22% as tech upgrades improve brand performance
Investments in new machine-learning models are helping advertisers reach audiences they couldn’t previously, an appealing pitch amid cookie deprecation.
By Peter Adams • Aug. 4, 2023 -
Sponsored by Meta
Using AI to unlock creativity in marketing
With new AI-powered digital tools emerging, an indispensable opportunity exists to create cutting-edge campaigns that target the most relevant audiences.
By Goksu Nebol-Perlman, VP, Product Marketing, Monetization • Aug. 2, 2023 -
Amazon’s AWS helps marketers tackle data fragmentation with machine learning
Best Western Hotels, an early partner, reports being able to easily match and link disparate records for a more robust customer view.
By Aaron Baar • July 31, 2023 -
What Apple’s iOS 17 privacy shift means for marketers
The addition of Link Tracking Protection could make it more difficult for advertisers to track campaign success.
By Jessica Deyo • July 27, 2023 -
YouTube ad revenue bounces back as parent Google again lands in hot seat
Strengths in Shorts and CTV helped improve YouTube monetization in Q2, though the fallout from a damning Adalytics report has dogged Google.
By Peter Adams • July 26, 2023 -
Lidl operator taps The Trade Desk to expand retail media
The partnership aims to more accurately measure the impact of advertising campaigns and better target consumers.
By Peyton Bigora • July 21, 2023 -
Netflix’s ad revenue not yet ‘material’ but password-sharing crackdown boosts earnings
The streamer saw revenue grow 3% to $8.2 billion in Q2 2023 on the strength of its paid sharing rollout, not its nascent ad-supported tier.
By Chris Kelly • July 20, 2023 -
TikTok comes to Redbox kiosks as part of OOH push
Brands can advertise alongside TikTok content through the partnership with Chicken Soup for the Soul Entertainment ad platform Crackle Connex.
By Chris Kelly • July 13, 2023 -
Albertsons reinventing digital circulars with Meta pilot
For the trial, the grocer’s retail media arm is replacing traditional digital circular ads with dynamic ad campaigns across Facebook and Instagram.
By Catherine Douglas Moran • July 12, 2023 -
Deep Dive
6 campaigns that broke through the creative rut of H1 2023
Though tightened advertiser budgets have spurred a sense of dullness, bets on buzzy tech, experiential displays and major refreshes seized the moment.
By Peter Adams , Jessica Deyo • July 11, 2023