Ad Tech

Why the metaverse could be a breakthrough in privacy-compliant digital marketing

Through cookie alternatives and lessons learned from past digital marketing efforts, brands can hit reset on privacy in the metaverse.

By Asa Hiken • Nov. 30, 2021

Espolòn Tequila toasts Mindshare's private marketplace supporting Latinx, Hispanic media

It is the first brand partner on a new platform launching with 20 publishers, including La Opinión and El Diario owner Impremedia.

By Peter Adams • Nov. 29, 2021

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to disruptions caused by the pandemic and new privacy mandates, they have an opportunity to strengthen their brands.

By Marketing Dive staff

Snap streamlines ad buying with new Multi-Format delivery tool

Machine learning tech can now select and place creative in available ad space based on a brand campaign's format, goal, budget and target audience.

By Natalie Koltun • Nov. 18, 2021

Walmart maintains growth in Q3 as inflation takes hold

Walmart Connect ad revenue helped to offset cost pressures, with the business unit's ad sales rising nearly 240% over two years.

By Maria Monteros • Nov. 16, 2021

DoubleVerify acquires OpenSlate to strengthen CTV, social video targeting

The contextual targeting provider works with platforms like Facebook, TikTok and YouTube and counts Coca-Cola and Unilever as clients.

By Peter Adams • Nov. 15, 2021

Scaling efficiency: 4 ways publishers can act now to drive client and employee retention

How premium publishers should focus to engage employees and clients with high impact, value-added collaboration.

By Laura Boodram, SVP Partner Success • Nov. 15, 2021

How CPG marketers are converting shoppers into buyers at the shelf-edge

Learn how to leverage the power of shelf-edge media to engage consumers where it matters most.

Nov. 15, 2021

How Disney balances entertainment and ad sales in the streaming age

The company is positioning itself to take advantage of changing consumer behavior as streaming and digital advertising expand.

By Chris Kelly • Nov. 9, 2021

Kroger unveils collaborative cloud platform as CPGs race to meet retail's new mandates

The offering aims to help clients make smarter decisions about everything from marketing spending to production levels amid supply chain disruptions.

By Peter Adams • Nov. 8, 2021

How blockchain can deliver a digital ad trifecta

While the idea of blockchain isn't new, adoption has been slow due to entrenched interests that might be disrupted, authors from Kearney write.

By Joshua Swartz, Oscar Capel, Hemal Nagarsheth and Dnyanesh Katakdaunde • Nov. 4, 2021

Amazon deepens measurement tools, brings display ads to Twitch livestreams

The company's advertising business is focused on reach, relevance and results as brands contend with a fragmented media landscape and mounting omnichannel demands.

By Peter Adams • Nov. 1, 2021

Facebook readies bigger VR future with Meta rebrand

The decision to rebrand reflects the company's current weaknesses, including in its ad business, and signals broader changes across the tech world.

By Natalie Koltun , Asa Hiken • Oct. 29, 2021

Mobile addressability evolves in new paradigm of device IDs, privacy focus

With cookies on their way out and Apple's tracking changes top of mind, panelists at Advertising Week discussed how traditional audience targeting must be reimagined for a privacy-first future.

By Robert Williams • Oct. 28, 2021

CTV is exploding, but can marketers capitalize on its promise?

Executives at Advertising Week spoke about the opportunity connected TV presents despite persistent issues with fragmentation and measurement.

By Chris Kelly • Oct. 27, 2021

Google eyes 'long-term opportunity' in commerce as retail drives blowout ad revenue

As rivals like Facebook contend with headwinds from Apple, Google has kept up momentum through strengths in its shopping business and YouTube.

By Peter Adams • Oct. 27, 2021

Snapchat's Q3 earnings may reveal the future of the internet

While investors ran to drop the stock, it wasn't so much the company's results as it was the commentary outlining the "why," writes The Mars Agency's John Willkom.

By John Willkom • Oct. 26, 2021

Kroger's new private programmatic marketplace courts CPGs with 'pre-optimized audiences'

Cara Pratt, of Kroger Precision Marketing at 84.51°, tells Marketing Dive about why the platform enables brands to use their DSP of choice.

By Peter Adams • Oct. 21, 2021

Acxiom integrates identity solution with Adobe to give marketers more control

Customers using the Adobe Experience Platform can now draw on "consent-based data pools" as they navigate the deprecation of third-party cookies.

By Peter Adams • Oct. 18, 2021

Kargo acquires StitcherAds for $64M to shore up e-commerce offering

The ad-tech industry has seen more M&A activity this year as the pandemic accelerates the shift to digital and consumers embrace online shopping.

By Chris Kelly • Oct. 18, 2021

Why Snapchat and TikTok still trail the duopoly for digital ads

While Google and Facebook dominate as top personalized ad options for sound reasons, newer platforms may possess unique selling points, writes Constellation Agency's Matt Woodruff.

By Matt Woodruff • Oct. 18, 2021

Raising the bar: Webinars reimagined

As virtual event technology comes of age and functionality continues to push boundaries, audience expectations for what's considered an engaging webinar, have also changed.

Oct. 18, 2021

Lowe's enters retail media fray as home improvement continues to engage shoppers

Publicis' CitrusAd and Criteo worked on the platform that delivered a 700% return on ad spend for one test partner in the kitchen and bath category.

By Peter Adams • Updated Oct. 13, 2021

DoorDash beefs up ad capabilities for restaurants, CPG brands

The delivery platform is working to generate additional revenue as its growth slows from the highs reached during the pandemic's peak.

By Chris Kelly • Oct. 12, 2021

Twitter prioritizes owned media in $1.05B MoPub sale to AppLovin

The deal accelerates consolidation in the mobile ad landscape while enabling Twitter to focus on driving advertising through its own website and apps.

By Natalie Koltun • Oct. 7, 2021

IPG's new identity solution works across open web, walled gardens

Already live with clients across a range of verticals, Kinesso Intelligent Identity promises a privacy-first approach and up to a 20% increase in campaign reach.

By Chris Kelly • Oct. 4, 2021