Marketing Tech
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67% of marketers think digital advertising hurts creative quality, study finds
Over the coming year, 91% of marketers will prioritize making digital ads more engaging to meet their brand goals.
By Erica Sweeney • Nov. 15, 2018
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Holiday marketers focus on ads for Stories and Amazon, study says
Seventy-three percent of brands think mobile will be "more important" or "much more important" than desktop sales this year.
By Erica Sweeney • Nov. 15, 2018
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How Amazon's NYC HQ might hurt the city's already-struggling ad industry
The tech giant is establishing a sizable new hub near the heart of the marketing and advertising industries at a time when its own ad business is blowing up. History shows it can be both a powerful partner and a considerable disruptor.
By Peter Adams • Nov. 14, 2018
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L'Oréal, General Assembly create new assessment for digital marketers
With the Certified Marketer Level 1, marketers can compare their skills against an industry-wide benchmark, and employers can easily identify potential job candidates.
By Erica Sweeney • Nov. 13, 2018
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ColumnComic Dive: NFL Blitzed
Will an NFL ratings recovery survive change driven by sports betting, politics, cord-cutting and liquor ads?
By John Hazard and Lisa Burdige
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Pepsi targets taste testers through digital OOH campaign
The brand tracked Dutch participants in a Coke versus Pepsi challenge, using mobile beacons to trigger Pepsi Max ads on displays in shopping malls with supermarkets.
By Erica Sweeney • Nov. 13, 2018
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As FBI agency probe heats up, marketers express concern over cooperating
In a new white paper, the ANA said some members are worried about retaliation if marketers are outed for cooperating with investigators.
By Peter Adams , Erica Sweeney • Nov. 12, 2018
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Yelp's ad business takes a hit after switching to non-term contracts
Following a strong Q2 for ad sales, Yelp was dinged in Q3 when the new contracts led to cancellations and not enough new advertisers signed on.
By Erica Sweeney • Nov. 12, 2018
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Amazon, Apple partner on e-commerce in a blow to third-party resellers
Under the new deal, Amazon will get products directly from Apple and list only Apple-authorized resellers.
By Erica Sweeney • Nov. 12, 2018
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Top 5 out-of-home advertising trends
While printed signs still dominate, growth in digital out-of-home inventory lets advertisers be more timely, creative and targeted, Geopath's CEO Kym Frank says.
By Dianna Christe
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Deep DiveHow restaurant CMOs are adapting to emerging tech, media channels
To stay competitive in an age of hyper-convenience, savvy customers and social media dominance, these executives marry marketing with IT.
By Alicia Kelso • Nov. 12, 2018
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Gartner: CMOs spend more on innovation, but use only 61% of martech capabilities
Investments in marketing technology accounted for 29% of budgets this year, up from 22% in 2017.
By Erica Sweeney • Nov. 09, 2018
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Ad holding companies ramp up support for blockchain
Dentsu is working on applying the tech to programmatic ad fraud, while IPG, Publicis Groupe, Omnicom and GroupM are partnering to launch a blockchain working group.
By Erica Sweeney • Nov. 08, 2018
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Toyota powers hydrogen fuel-cell car with high reach, data-driven approach
Partnerships with Amazon, Hearst and others promise to support efforts to target audiences across a wide range of channels with a high level of precision.
By Erica Sweeney • Nov. 08, 2018
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Amazon's DSP jumps ahead of Google's as most-used by advertisers, study says
The two programmatic buying platforms tied for usage in January, but a new report shows the Amazon Advertising Platform at 41% usage and DoubleClick Bid Manager at 35% usage in July.
By Erica Sweeney • Nov. 06, 2018
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Macy's creates personalized Instagram gift guides for holiday shoppers
The shoppable carousel ads are part of a social- and mobile-heavy seasonal push that also includes a snow globe on Pinterest filled with hidden gifts.
By Erica Sweeney • Nov. 06, 2018
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Forrester: CMOs will use societal controversy to spark consumer energy in 2019
Marketing heads will also be more proactive in championing customer data privacy and using it to differentiate their brands, according to a list of predictions from the research firm.
By Erica Sweeney • Nov. 06, 2018
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Half of search marketers bid on competitors' brand terms, study says
Industry sectors most susceptible to competitive brand bidding are those with the highest customer lifetime value, like education, technology and finance.
By Erica Sweeney • Nov. 05, 2018
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How WeWork's Conductor buy modernizes content marketing
Seven months post-merger, the two companies are pooling their resources to help brands rethink their approach in the digital and physical worlds.
By Jacqueline Renfrow • Nov. 02, 2018
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Butterball updates Turkey Talk-Line with Amazon Alexa
The poultry brand aims to help cooks "host like a boss" this Thanksgiving by offering planning and cooking tips via a new skill.
By Erica Sweeney • Nov. 01, 2018
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NBA's Dallas Mavericks unveils AR mural with 'larger than life' slam dunk
The large-scale mural can be found in downtown Dallas through December, and fans are encouraged to engage with it via the Facebook app.
By Erica Sweeney • Oct. 31, 2018
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Facebook doubles down on Stories as revenue growth hits 6-year low
New ad products are in the works for Stories, a feature the company said is growing but that it has yet to fully monetize.
By Erica Sweeney • Oct. 31, 2018
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Fanta hosts 'Flavors That Thrill' Halloween-themed escape room experience
Fanta also unveiled Halloween-themed, limited-edition cans that can be scanned with a smartphone to unlock free FandangoNOW movie streams.
By Erica Sweeney • Oct. 31, 2018
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ColumnComic Dive: Night of the Living Brand
It's scary for brands as consumer preferences and technology evolve. Some may make it out alive but others will live on only in memory.
By John Hazard and Lisa Burdige
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AdExchanger: Amazon tests retargeting ads based on search data
The new marketing service marks the first time Amazon search data would be used off of the platform.
By Erica Sweeney • Oct. 30, 2018