Marketing Tech
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Ad Age: Walmart's digital ad in-housing hits technical snags
Amid the retailer's transition from working with WPP's Triad, some executives are airing frustrations around inventory and a tiered advertiser system.
By Barry Levine • Aug. 15, 2019 -
Report: Google to end longtime ban on fantasy sports ads
Beginning in some states this month, the change lets brands like DraftKings and FanDuel buy media placements through Google Ads and DV360.
By Robert Williams • Aug. 14, 2019 -
OpinionNevada's new privacy law is just the beginning
Not many marketers could easily define the difference between something like the GDPR, the CCPA or other proposed state-level privacy laws. That needs to change, writes Adara's Angela Sultana.
By Angela Sultana • Aug. 14, 2019 -
Promise of personalization has little impact on consumer willingness to share data, study reveals
Consumers are less likely to provide information this year than they were in 2018, including details as general as email addresses.
By Dianna Christe • Aug. 14, 2019 -
Accenture Interactive buys design shop Insitum to firm up Latin American presence
The consultancy will leverage the Mexico-based agency, which brings more than 200 employees, to support its existing Fjord unit.
By Peter Adams • Aug. 13, 2019 -
Puma puts geotargeted ads on taxis for situationally aware OOH push
A data-rich execution promoting Puma's flagship store comes as marketers seek better ways to measure OOH's impact.
By Barry Levine • Aug. 08, 2019 -
Study: Consumer brands waste $50B of digital, trade marketing spend
Of the $60 billion put toward digital last year, more than half showed either negative ROI or the returns weren't measured at all.
By Peter Adams • Aug. 07, 2019 -
Nike buys data analytics startup Celect to boost DTC sales
Retailers use data from the cloud-based platform to optimize their inventories with hyper-local demand predictions.
By Robert Williams • Aug. 07, 2019 -
Macy's back-to-school push debuts with Snapchat shopping, TikTok challenge
In its first ad campaign on the social apps, Macy's aims to appeal to mobile-savvy consumers and drum up user-generated content.
By Robert Williams • Aug. 06, 2019 -
Walmart may tap unbanked market with cryptocurrency plan
Facebook, which has drawn fire over its Libra cryptocurrency plans, may act as a warning sign for potential hurdles.
By Dan Ennis • Aug. 06, 2019 -
Microsoft buys PromoteIQ to help retailers build on-site ad programs
The deal opens up a potentially significant new arena for Microsoft with brand marketers — advertising to shoppers on e-commerce sites.
By Barry Levine • Aug. 06, 2019 -
YouGov: Some ad blocker users still view 'acceptable' ads
A growing segment of consumers wants to filter, rather than block, ads and understands the importance of ads for supporting quality content.
By Dianna Christe • Aug. 05, 2019 -
Pinterest posts 62% revenue jump in 'blowout' Q2
After a rocky initial run on the public markets, the platform was bolstered by the internationalization of its ad business and shoppable products.
By Peter Adams , Barry Levine • Aug. 02, 2019 -
Kantar looks to speed up, scale data-driven transformation under Bain
CEO Eric Salama cited a return to the types of acquisitions and hires that cooled amid WPP's belt-tightening on a conference call.
By Peter Adams • Aug. 02, 2019 -
OpinionWhy Amazon should be at the center of every brand's e-commerce strategy
To thrive in today's customer-driven landscape, brands must build agile e-commerce strategies with Amazon at the center, writes Feedvisor's Dani Nadel.
By Dani Nadel • July 31, 2019 -
P&G's sales jump as ad spending shrinks, data-driven marketing ramps up
The CPG giant said its performance marketing is growing more accomplished, helping it reach very targeted audiences to test new ideas and products.
By Dianna Christe • July 31, 2019 -
JPMorgan Chase inks 5-year deal to generate marketing copy via AI
During a pilot program, ads rendered by Persado's software received far higher click-through rates than those that were not.
By Peter Adams • July 30, 2019 -
Pinterest rolls out browseable catalogs alongside Pins
Fresh efforts to streamline shopping on the platform come as a new report finds it's the most efficient digital channel for retail brands.
By Barry Levine • July 30, 2019 -
Amazon's opening of Fire TV ad inventory to Dataxu, The Trade Desk has restrictions
At the time of the deal's announcement, Dataxu's CEO said it "changes everything" for CTV, but a new report outlines limits.
By Peter Adams • UPDATED: Aug. 7, 2019 at 10:07 a.m. -
Why consumers named Patagonia a leading innovative tech brand
YouTube, HBO and Airbnb are among eight brands that fell off Brand Keys' 2019 "Most Innovative Tech Brands" survey as expectations around innovation evolve.
By Dianna Christe • July 29, 2019 -
Catalina ties digital ads to real-world purchases across 700 audience segments
As the shopper intelligence firm continues its digital transformation, it has partnered with LiveRamp to target and measure CPG ads.
By Barry Levine • July 26, 2019 -
Unilever builds stable of digital hubs as data-driven marketing accelerates
Discussing Q2 results, execs pointed to e-commerce as the "most important" growth channel and highlighted Axe's collaboration with DJ Martin Garrix.
By Barry Levine • July 26, 2019 -
Ad Age: Amazon courts Colgate, L'Oréal and Lululemon for 'audio ads' test
Attached to Amazon's new music streaming service, the format could also be a bid to shore up Alexa's strength as the audio space heats up.
By Peter Adams • July 25, 2019 -
CMOs grapple with smaller budgets, 'short-termism' in proving results, survey finds
Forty-one percent of marketing leaders reported their budgets are flat or shrinking, in some cases despite expectations of growing revenue.
By Peter Adams • July 24, 2019 -
Merkle: Amazon top-of-search ads drive 3% of impressions but 45% of spend
Total spending on U.S. paid search ads grew 14% in Q2 from a year earlier, a slight deceleration from Q1 as growth on Google dipped slightly.
By Robert Williams • July 24, 2019
