Ad Tech


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    Omnicom unveils ArtBotAI to drive digital content at scale

    The next-generation intelligent content platform leverages large language models to assemble clients’ digital assets and create personalized experiences.

    By Aaron Baar • July 15, 2024
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    Justin Sullivan via Getty Images
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    Walmart builds wide lead among US retail media networks, report finds

    The chain saw 11 billion impressions in Q1, including strong performance offsite, while No.2 Target generated fewer than 7 billion impressions.

    By July 11, 2024
  • Trendline

    What you need to know about data in marketing

    The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

    By Marketing Dive staff
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    Shaun Lucas/Marketing Dive
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    Deep Dive

    Marketing in 2024: H1 by the numbers

    CMO budgets continue to fall as pressure to automate mounts and fears of signal loss reach a fever pitch.

    By July 10, 2024
  • Actor Michael Cera holds a tub of CeraVe lotion as part of campaign materials for the skincare brand's first-ever Super Bowl commercial.
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    Courtesy of CeraVe
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    Deep Dive

    6 campaigns that signaled a creative resurgence in H1 2024

    As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack.

    By , July 10, 2024
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    NicoElNino via Getty Images
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    Forrester: 91% of US ad agencies are currently using, exploring generative AI

    More than half of agency decision-makers expect the tech to have a significant or very significant impact on key aspects of their agency’s ecosystem.

    By Aaron Baar • June 24, 2024
  • A smiling woman with shoulder-length dark hair sits against an orange circle background. Connected to her are dotted lines leading to various social media and news platform icons, including Pinterest, Facebook, Instagram, Twitter, Washington Post, New York Post, Newsmax, and Fox News, indicating a network of diverse media connections.
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    unsplash.com/Jonathan Borba 

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    Sponsored by Semasio

    The future of addressability: “Uncertain” doesn’t have to mean “unprepared”

    Maintaining addressability in the face of uncertainty is possible—and very necessary. But it requires a commitment to three guiding principles that will define success in the addressability landscape of the future.   

    By Jeff Ragovin • June 24, 2024
  • A jet pilot crashes into a restaurant as part of a Carl's Jr campaign
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    Courtesy of Carl's Jr
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    How Carl’s Jr. is driving in-store visits with AI-fueled CTV advertising

    The QSR paired contextual targeting data with IRIS.TV’s private marketplace to engage young men with shared interests like anime and gaming.

    By Aaron Baar • June 21, 2024
  • Meta's setup at the Cannes International Festival of Creativity 2024.
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    Permission granted by Sean Ebsworth Barnes
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    Meta unveils AI-powered Messenger chatbot, Threads API at Cannes Lions

    Meta talked up a number of new messaging and advertising tools to marketers and agencies in France last week.

    By Aaron Baar • June 20, 2024
  • The Amazon Prime app is seen on a mobile phone.
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    Getty Images via Getty Images
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    Amazon unveils cookieless ad-targeting solution at Cannes Lions

    Ad Relevance uses artificial intelligence to analyze billions of browsing, shopping and streaming signals and improved addressability in testing.

    By June 18, 2024
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    Marco_Piunti via Getty Images
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    ANA bows new cross-media measurement unit, Aquila

    The entity will support a broad range of use cases and is expected to eliminate $50 billion in wasted spending over a three-year period.

    By Aaron Baar • June 17, 2024
  • A YouTube Shopping advertisement shows Clorox wipes set out on a wood table.
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    Permission granted by Instacart
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    Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth

    Clorox is among the first brands piloting the integration that is part of the growing push by retail media networks into offsite marketing channels.

    By June 17, 2024
  • A Topgolf ad appears on a living room TV screen as a viewer holds a remote up in the foreground
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    Permission granted by Disney Advertising
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    Disney deepens CTV strategy with new shoppable formats, ‘advergaming’

    New offerings developed with Kerv and BrightLine represent a bid at bringing more interactivity and commerce to the fast-growing video channel.

    By June 14, 2024
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    Albertsons aims to remove silos as retail media, connected TV converge

    The grocer’s new Collective TV unit wants to help advertisers launch and measure the impact of ad campaigns across streaming and digital video.

    By Peyton Bigora • Updated June 13, 2024
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    Leon Neal via Getty Images
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    Uber expands Journey Ads to programmatic buyers across Rides app

    The expansion allows programmatic clients to purchase display and video ads on the app and target consumers across three distinct phases of their trip.

    By Aaron Baar • June 13, 2024
  • Oracle co-founder and Chairman Larry Ellison delivers a keynote address during the Oracle OpenWorld on October 22, 2018 in San Francisco, California.
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    Justin Sullivan / Staff via Getty Images
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    Oracle exits advertising business following revenue falloff

    The segment, subject to a series of privacy challenges, drew in $300 million in fiscal 2024, a precipitous decline from just two years ago.

    By June 13, 2024
  • Voters cast ballots at a polling place on November 6, 2018 in Kirkwood, Missouri. Voters across the country are casting ballots in a midterm election that could change the balance of both the U.S. House and Senate.
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    Scott Olson/Getty Images via Getty Images
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    IAS launches deepfake measurement offering ahead of 2024 election

    The tool, currently in beta testing, helps marketers avoid placing ads next to deepfakes, which have grown more sophisticated with the rise of AI.

    By June 10, 2024
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    Courtesy of United Airlines
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    United Airlines takes flight with airline industry’s first media network

    Macy’s and Dentsu are among the launch partners of Kinective Media, which uses consumer insights to drive ads across its app and seatback screens.

    By June 10, 2024
  • Two people walk down a store aisle past a sign that reads, "Everyday Low Price."
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    Joe Raedle via Getty Images
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    WARC: Retail media’s meteoric growth to cool down in ‘25

    As trade marketing budgets become “exhausted,” dominant players like Amazon are tightening their grip on the category.

    By June 6, 2024
  • Walmart on mobile and desktop
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    Courtesy of Walmart
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    Walmart opens access to off-site customer journey insights for suppliers

    With Digital Landscapes, Walmart is looking to help suppliers answer questions about customer journeys beyond the retailer’s website and app.

    By June 4, 2024
  • Dollar General storefront logo
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    Justin Sullivan via Getty Images
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    Dollar General picks Criteo to boost retail media offering

    The retailer can onboard first-party and in-store sales data to Criteo’s DSP, helping brands and agencies better reach its base of rural shoppers.

    By May 31, 2024
  • A brand image of Klarna's shopping app
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    Courtesy of Klarna
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    Klarna uses AI to save $10M on marketing annually while upping output

    More than a third of the Stockholm-based fintech company’s marketing savings in Q1 are attributable to AI.

    By May 29, 2024
  • Shot of PayPal headquarters
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    Justin Sullivan via Getty Images
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    PayPal readies advertising platform rooted in reams of transaction data

    The new offering in the expanding media network market will be led by Mark Grether, who helped grow Uber Advertising into a $1 billion business.

    By May 28, 2024
  • AWS CEO Adam Selipsky speaks with Anthropic CEO and co-founder Dario Amodei during AWS re:Invent 2023 at The Venetian on November 28, 2023 in Las Vegas, Nevada
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    Noah Berger via Getty Images
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    WPP integrates Anthropic’s tech to further generative AI transformation

    The startup’s latest Claude AI models will be added to WPP Open, an operating system used by clients including Coca-Cola, L’Oréal and Nestlé.

    By May 28, 2024
  • A person stands on stage and makes a presentation about Google's AI products
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    Courtesy of Google
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    Google to bring ads to new AI Overview as part of search transformation

    At Marketing Live, the company also outlined how it’s enhancing shopping ads and supporting complex purchase decisions with generative AI.

    By May 22, 2024
  • View of a Walmart storefront
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    Justin Sullivan via Getty Images
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    Walmart ad sales pop as more brands buy into retail media

    The big-box store could further extend its hot streak on the tails of its Vizio acquisition and a new streaming deal with Disney.

    By May 20, 2024