Marketing Tech
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Saucony buys digital Super Bowl spot focused on sustainability
During a previous connected TV media buy, the brand saw a 29% uptick in search volume and high number of visits to its website.
By Dianna Christie • Jan. 17, 2020 -
ColumnComic Dive: CMO Circus
As consumer expectations rise, chief marketers are forced to juggle a growing number of tasks in 2020 like pitching leadership on winning more resources.
By John Hazard • Jan. 17, 2020 -
OpinionRetail resolution: Watch everything Toys R Us does in 2020
The team resurrecting the legacy retailer has taken a highly unusual approach and lessons abound for marketers, writes CM Group's Jason Grunberg.
By Jason Grunberg • Jan. 17, 2020 -
Google plans to drop support of ad-tracking technology
The search giant aims to protect consumer privacy, and will prevent marketers from connecting browser cookies to websites they don't operate.
By Robert Williams • Jan. 15, 2020 -
Retailers' 2020 customer data management strategies are in flux, survey finds
As consumer expectations grow, retailers are taking a closer look at how data can support cross-channel experiences.
By Chantal Tode • Jan. 15, 2020 -
Can revenue-hungry retailers rise to meet digital advertising's opportunity?
From grocery to big box stores, retailers have ramped up their ad offerings, but executives at NRF's Big Show harped on how smartly leveraging data will be critical for success.
By Peter Adams • Jan. 15, 2020 -
Nielsen buys Precima to expand retail, CPG analytics
The deal expands the media and ratings company's division that focuses on retail and CPG.
By Robert Williams • Jan. 13, 2020 -
OpinionCCPA and the continued 'privacy paradox'
Without consumer trust, the promise of personalization and digital marketing crumbles, writes Localytics CEO Jude McClogan.
By Jude McClogan • Jan. 13, 2020 -
Microsoft introduces new ad tools for retailers at NRF
Home Depot saw customer engagement and promoted product growth increase on its e-commerce site thanks to Microsoft's PromoteIQ platform.
By Dianna Christie • Jan. 13, 2020 -
P&G sponsors launch of Seneca Women's female-focused podcast network
As the number of podcasts multiplies, the network wants to ensure that women's voices are being represented.
By Dianna Christie • Jan. 10, 2020 -
Ad-supported streaming could benefit as consumers balk at subscription costs, study says
As cord cutters look to limit subscription fees, an opportunity grows for advertisers delivering relevant content.
By Dianna Christie • Jan. 08, 2020 -
News Corp sells Unruly video ad platform to Tremor
Tremor will have the right to sell outstream video for three years on more than 50 News Corp titles in the U.K., U.S. and Australia.
By Robert Williams • Jan. 07, 2020 -
Cadillac, Amazon showcase cloud-based car shopping concept at CES
ZeroLight's technology and Amazon's platform deliver personalized and 3D interactive experiences throughout the car buying journey.
By Dianna Christie • Jan. 07, 2020 -
VR porta-potties and smart baby tech: What's on tap at P&G's 2nd CES showcase
Charmin, Pampers and Oral-B are on the ground in Las Vegas with flashy mobile tech as part of the CPG giant's second year as an exhibitor.
By Peter Adams • Jan. 06, 2020 -
Walmart debuts self-serve ad platform, enhanced targeting tools
The retailer is teaming with Kenshoo, Flywheel Digital and others as it looks to better compete with Amazon and Target for ad spend.
By Dianna Christie • Jan. 06, 2020 -
Deep Dive7 trends that show 2020 will be a make-or-break year for marketers
Expectations are rising around everything from sustainability to data privacy, and some areas, like media buying and CMO strategies, will reach an inflection point, experts said.
By Peter Adams , Chris Kelly , Natalie Koltun • Jan. 06, 2020 -
Cadent acquires 4Info to beef up cross-screen targeting
Ad-tech consolidation continues as the CTV and OTT space heats up.
By Dianna Christie • Jan. 03, 2020 -
Marketing M&A deal value falls 15% amid pullback in ad tech, study says
Publicis was the top dealmaker of 2019 with its $4.2 billion takeover of data giant Epsilon.
By Robert Williams • Jan. 03, 2020 -
How QSRs are leading the way on personalized, omnichannel experiences
Lessons learned by McDonald's, Starbucks and others could help marketers across the industry in 2020 and beyond.
By Chris Kelly • Jan. 02, 2020 -
NFL's audience on Twitch livestream rises 45% from last year
Co-streaming and reactions from viewers made up 50% of total watched content related to "Thursday Night Football" on the Amazon-owned platform.
By Robert Williams • Dec. 23, 2019 -
House privacy proposal would limit how Facebook, Google handle data
If passed, the measure could dismantle some of the vast ad-tech systems tech giants have built.
By Dianna Christie • Dec. 23, 2019 -
Facebook quietly bought a startup to bring live video shopping to Marketplace
Packagd is developing tools that will let users directly purchase from live broadcasts, Bloomberg reported.
By Peter Adams • Dec. 20, 2019 -
Rubicon Project, Telaria merge to seize on booming CTV space
The deal creates the industry's largest independent sell-side platform, which intends to better compete with Google and Facebook.
By Peter Adams • Dec. 19, 2019 -
Can Coca-Cola escape the shadow of past deceptive marketing campaigns?
A research paper revealed the soda giant targeted teens and moms earlier in the decade before committing to diversify its portfolio and reduce sugar intake.
By Lillianna Byington • Dec. 19, 2019 -
Neiman Marcus unwraps 3-minute shoppable video starring Taraji P. Henson
The entertaining video turns a playful branding message into a direct marketing push to "Shop Now."
By Dianna Christie • Dec. 19, 2019
