Ad Tech
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Amazon launches AI-powered contextual ads at 2nd blockbuster upfront
Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of advertising on Prime Video.
By Chris Kelly • May 13, 2025 -
Retrieved from PubMatic on May 08, 2025
PubMatic brings generative AI to media buying platform
The platform combines proprietary supply-side intelligence with artificial intelligence-powered buying tools to streamline the media buying process.
By Aaron Baar • May 12, 2025 -
Explore the Trendline➔
sefa ozel via Getty ImagesTrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Sponsored by Zeta Global
Rewiring marketing mindsets for the generative AI revolution
It may surprise you to learn that the biggest obstacle to AI-powered marketing success isn't technology — it's mindset.
May 12, 2025 -
Snap unveils AI-powered advertiser solutions, Sponsored Snap updates
At the NewFronts, CBO Aji Mohan touted how Snap has been able to grow its advertiser base through performance and reach-oriented products.
By Aaron Baar • May 8, 2025 -
Tubi pitches products, partnerships designed for specific ad verticals
Fox’s AVOD service positioned itself as purpose-built for streaming advertising and announced an expanded partnership with Amazon around retail media.
By Chris Kelly • May 7, 2025 -
Google adds retail media data to YouTube ads, beefing up pitch to brands
Costco, Intuit, Regal Cinemas and United Airline’s Kinective Media support a Display & Video 360 program that aims to wed shopper and brand campaigns.
By Peter Adams • May 6, 2025 -
Inside Universal Ads’ plan to reach the next 100K buyers of TV ads
Launched in January, Comcast’s self-service platform powered by FreeWheel has grown its list of publisher and tech partners ahead of the upfronts.
By Chris Kelly • May 5, 2025 -
Amazon’s booming ad business faces dynamic challenge from tariffs
While marketers tend to invest in performance marketing in a downturn, sellers on the company’s e-commerce marketplace may need to cut budgets.
By Peter Adams • May 2, 2025 -
Meta’s ad biz stays strong but economic, regulatory uncertainty looms
Neither changes to ad spend caused by the trade war nor a pullback on fact-checking seriously affected earnings, but the future is less clear.
By Chris Kelly • May 1, 2025 -
EDO extends data interoperability for TV outcomes measurement
Advertisers can optimize media outreach with third-party audience planning tools by analyzing ad-driven consumer behavior.
By Aaron Baar • April 28, 2025 -
WPP CEO says tariffs will ‘undoubtedly’ impact ad-spending plans
Mark Read dismisses the notion that there was a “pull forward” in investments in Q1 but acknowledges tariffs could hit some clients hard.
By Peter Adams • April 28, 2025 -
Google’s ad business remains robust despite macro, regulatory threats
The platform is seeing slight headwinds from tariffs in regions that were, until recently, heavy spenders, but said it’s too early to tell the full impact.
By Peter Adams • April 25, 2025 -
Retrieved from Gopuff press release.
Gopuff enhances in-house ads platform with new incrementality solutions
The measurement tools, launched with Koddi, were tested in a pilot program that saw incremental purchases per user increase over 40% on average.
By Aaron Baar • April 24, 2025 -
Deep Dive
What’s next as Google keeps cookies amid challenges to its dominance
The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official.
By Chris Kelly • April 23, 2025 -
OpenAP’s TV network owners push ahead on interoperable streaming ads
The firm’s new identity solution undertakes data privacy considerations for premium video ads in a multiscreen environment.
By Aaron Baar • April 21, 2025 -
Lyft Media teams with StackAdapt for programmatic in-app advertising
The move allows StackAdapt clients access to Lyft’s in-app ad inventory to serve hyper-localized ads and also leverages Kevel’s retail media technology.
By Aaron Baar • April 17, 2025 -
Google holds monopoly over key areas of ad tech, US judge rules
The landmark decision argues Google wields an illegal monopoly over publisher tools and ad exchanges but not display ad networks.
By Peter Adams • Updated April 17, 2025 -
Uber and Instacart deepen tie-up with advertising integration
The goal is to provide CPG advertisers of all sizes with a range of capabilities across the Uber Eats grocery and retail marketplace.
By Aaron Baar • April 14, 2025 -
Google Cloud touts new AI tools to simplify marketing, customer experience
At Google Cloud’s Next ‘25 conference, the tech giant will lay out innovations that speak to how brands and agencies can use artificial intelligence.
By Chris Kelly • April 9, 2025 -
WPP inches away from legacy ID solutions with InfoSum acquisition
The deal ramps up the holding group’s AI-powered data and identity capabilities at a time of widespread signal loss for marketers.
By Aaron Baar • April 7, 2025 -
Wendy’s nets nearly 52M impressions in single day with Snap ad product
Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.
By Jessica Deyo • April 3, 2025 -
How Kellanova’s clean room is improving targeting and lifting sales
The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach for brands like Pringles.
By Chris Kelly • April 3, 2025 -
Roblox scales rewarded video ad offering via Google partnership
Available programmatically, full-screen 30-second ads reward users with in-game benefits and have an average completion rate of over 80%.
By Sara Karlovitch • April 1, 2025 -
Aquila shares progress report as it works to fix cross-media measurement
Executives from the ANA-owned entity and Unilever discussed what’s next for the platform and named Comscore a new TV partner at an ARF event.
By Chris Kelly • March 31, 2025 -
Heineken taps WPP’s AI muscle to strengthen below-the-line marketing
A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial intelligence-powered operating system WPP Open.
By Peter Adams • March 31, 2025