Ad Tech


  • Amazon executive Tanner Elton on stage at Amazon's upfront presentation
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    Courtesy of Amazon
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    Amazon launches AI-powered contextual ads at 2nd blockbuster upfront

    Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of advertising on Prime Video.

    By May 13, 2025
  • PubMatic's buying platform on a laptop
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    Retrieved from PubMatic on May 08, 2025
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    PubMatic brings generative AI to media buying platform

    The platform combines proprietary supply-side intelligence with artificial intelligence-powered buying tools to streamline the media buying process.

    By Aaron Baar • May 12, 2025
  • A data center server room. Explore the Trendline
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    sefa ozel via Getty Images
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    Trendline

    AI and Marketing Data

    Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

    By Marketing Dive staff
  • Two people shopping and looking inside a store
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    Getty Images

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    Sponsored by Zeta Global

    Rewiring marketing mindsets for the generative AI revolution

    It may surprise you to learn that the biggest obstacle to AI-powered marketing success isn't technology — it's mindset.

    May 12, 2025
  • Snap NewFronts imagery
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    Courtesy of Snap
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    Snap unveils AI-powered advertiser solutions, Sponsored Snap updates

    At the NewFronts, CBO Aji Mohan touted how Snap has been able to grow its advertiser base through performance and reach-oriented products.

    By Aaron Baar • May 8, 2025
  • Tubi across TV, laptop and mobile device
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    Courtesy of Tubi
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    Tubi pitches products, partnerships designed for specific ad verticals

    Fox’s AVOD service positioned itself as purpose-built for streaming advertising and announced an expanded partnership with Amazon around retail media.

    By May 7, 2025
  • BERLIN, GERMANY - OCTOBER 05: A Billboard advertisements for YouTube hang on a wall on October 5, 2018 in Berlin, Germany.
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    Sean Gallup / Staff via Getty Images
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    Google adds retail media data to YouTube ads, beefing up pitch to brands

    Costco, Intuit, Regal Cinemas and United Airline’s Kinective Media support a Display & Video 360 program that aims to wed shopper and brand campaigns.

    By May 6, 2025
  • Universal Ads logo with initial publisher partners
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    Courtesy of Universal Ads
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    Inside Universal Ads’ plan to reach the next 100K buyers of TV ads

    Launched in January, Comcast’s self-service platform powered by FreeWheel has grown its list of publisher and tech partners ahead of the upfronts.

    By May 5, 2025
  • The outside of an Amazon facility.
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    hapabapa via Getty Images
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    Amazon’s booming ad business faces dynamic challenge from tariffs

    While marketers tend to invest in performance marketing in a downturn, sellers on the company’s e-commerce marketplace may need to cut budgets.

    By May 2, 2025
  • Meta's logo outside of the company's headquarters
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    Justin Sullivan via Getty Images
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    Meta’s ad biz stays strong but economic, regulatory uncertainty looms

    Neither changes to ad spend caused by the trade war nor a pullback on fact-checking seriously affected earnings, but the future is less clear.

    By May 1, 2025
  • FTC regulation cable television internet
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    Nanci Santos via Getty Images
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    EDO extends data interoperability for TV outcomes measurement

    Advertisers can optimize media outreach with third-party audience planning tools by analyzing ad-driven consumer behavior.

    By Aaron Baar • April 28, 2025
  • WPP CEO Mark Read
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    Courtesy of WPP
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    WPP CEO says tariffs will ‘undoubtedly’ impact ad-spending plans

    Mark Read dismisses the notion that there was a “pull forward” in investments in Q1 but acknowledges tariffs could hit some clients hard.

    By April 28, 2025
  • Google, Chrome, Mehta, DOJ, antitrust
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    Justin Sullivan via Getty Images
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    Google’s ad business remains robust despite macro, regulatory threats

    The platform is seeing slight headwinds from tariffs in regions that were, until recently, heavy spenders, but said it’s too early to tell the full impact. 

    By April 25, 2025
  • Gopuff
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    Retrieved from Gopuff press release.
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    Gopuff enhances in-house ads platform with new incrementality solutions

    The measurement tools, launched with Koddi, were tested in a pilot program that saw incremental purchases per user increase over 40% on average.

    By Aaron Baar • April 24, 2025
  • The Google logo is seen at company headquarters in Mountain View, California.
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    Justin Sullivan via Getty Images
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    Deep Dive

    What’s next as Google keeps cookies amid challenges to its dominance

    The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official.

    By April 23, 2025
  • A person watches TV.
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    gorodenkoff via Getty Images
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    OpenAP’s TV network owners push ahead on interoperable streaming ads

    The firm’s new identity solution undertakes data privacy considerations for premium video ads in a multiscreen environment.

    By Aaron Baar • April 21, 2025
  • Mockup of Lyft in-app ads
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    Courtesy of Lyft
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    Lyft Media teams with StackAdapt for programmatic in-app advertising

    The move allows StackAdapt clients access to Lyft’s in-app ad inventory to serve hyper-localized ads and also leverages Kevel’s retail media technology.

    By Aaron Baar • April 17, 2025
  • Google
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    Michael M. Santiago via Getty Images
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    Google holds monopoly over key areas of ad tech, US judge rules

    The landmark decision argues Google wields an illegal monopoly over publisher tools and ad exchanges but not display ad networks.

    By Updated April 17, 2025
  • Uber Instacart partnership
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    Courtesy of Uber
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    Uber and Instacart deepen tie-up with advertising integration

    The goal is to provide CPG advertisers of all sizes with a range of capabilities across the Uber Eats grocery and retail marketplace.

    By Aaron Baar • April 14, 2025
  • Google Cloud logo
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    Alexander Koerner / Stringer via Getty Images
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    Google Cloud touts new AI tools to simplify marketing, customer experience

    At Google Cloud’s Next ‘25 conference, the tech giant will lay out innovations that speak to how brands and agencies can use artificial intelligence.

    By April 9, 2025
  • WPP GroupM InfoSum logos
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    Courtesy of WPP
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    WPP inches away from legacy ID solutions with InfoSum acquisition

    The deal ramps up the holding group’s AI-powered data and identity capabilities at a time of widespread signal loss for marketers. 

    By Aaron Baar • April 7, 2025
  • Snap and Wendy's 2025 Sponsored Ads case study images
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    Courtesy of Snap
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    Wendy’s nets nearly 52M impressions in single day with Snap ad product

    Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

    By April 3, 2025
  • Special K boxes
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    Permission granted by Kellanova
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    How Kellanova’s clean room is improving targeting and lifting sales

    The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach for brands like Pringles.

    By April 3, 2025
  • Roblox Rewarded Video ads on mobile
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    Courtesy of Roblox
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    Roblox scales rewarded video ad offering via Google partnership

    Available programmatically, full-screen 30-second ads reward users with in-game benefits and have an average completion rate of over 80%.

    By April 1, 2025
  • Person using multiple devices.
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    AntonioGuillem/Getty Images Plus via Getty Images
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    Aquila shares progress report as it works to fix cross-media measurement

    Executives from the ANA-owned entity and Unilever discussed what’s next for the platform and named Comscore a new TV partner at an ARF event. 

    By March 31, 2025
  • A smartphone shows a secret message from Heineken during a DJ performance at ADE
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    Courtesy of Heineken
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    Heineken taps WPP’s AI muscle to strengthen below-the-line marketing

    A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial intelligence-powered operating system WPP Open.

    By March 31, 2025