Marketing Tech
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Courtesy of Kroger
Kroger goes for endless aisles with new marketplace strategy
The grocer will introduce 50,000 products from third-party sellers this fall, effectively doubling the size of its current Ship marketplace.
By Jeff Wells • Aug. 11, 2020 -
Michaels adds new perks to its rewards program
The arts and crafts retailer aims to strengthen relationships with its customers digitally.
By Tatiana Walk-Morris • Aug. 07, 2020 -
Trendline
What you need to know about data in marketing
The pandemic has accelerated digital transformation, pressuring marketers to master the types of data and analytics capabilites that can improve personalization and foster loyalty during a volatile period.
By Marketing Dive staff -
Peloton restructures marketing around 2 new leadership roles
Karina Kogan will oversee global marketing for products while Dara Treseder will set strategy around brand building, company growth and international expansion.
By Dianna Christie • Aug. 07, 2020 -
Rohit Tandon via Unsplash
Ad stakeholders race to form new digital media standards as old ones face 'Tower of Babel' moment
As bedrock tools like cookies enter their final days, major advertisers, agencies and publishers have created a group focused on safeguarding both personalization and user privacy.
By Peter Adams • Aug. 05, 2020 -
Cara Salpini for Retail Dive
How the coronavirus altered DTC's relationship with brick and mortar
As e-commerce became increasingly competitive, digitally native brands opened stores. But the pandemic forced brands to pause plans and seek alternatives.
By Caroline Jansen • Aug. 05, 2020 -
Brands continue to lean heavily on programmatic advertising, IAB says
Almost one-fifth of brands moved programmatic buying completely in-house in 2019, while more than half transitioned to doing so partially.
By Dianna Christie • Aug. 04, 2020 -
Courtesy of Chipotle
Chipotle debuts branded apparel dyed with recycled avocados
Available at a microsite, the line supports sustainability at a time when fast fashion is often associated with negatively impacting the environment.
By Dianna Christie • Aug. 04, 2020 -
Courtesy of BuzzFeed
BuzzFeed goes DTC with content-driven commerce deal
Through Bonsai, the publisher moves away from affiliate partnerships and looks to create its own e-commerce offering designed to turn passive readers into active shoppers.
By Dianna Christie • Aug. 03, 2020 -
Getty Images
Amazon cut marketing by a third due to pandemic-driven-demand — but the pullback won't last
The news came as part of blockbuster results that saw the company's "other" category, which mostly consists of advertising sales, grow 41% to $4.22 billion.
By Peter Adams • July 31, 2020 -
Wikimedia Commons
Google's ad revenue falls 8% for 1st decline in 26-year history
YouTube eked out a 5.8% gain in ad revenue, while Alphabet's growing cloud computing business helped to offset bigger declines in ad sales.
By Robert Williams • July 31, 2020 -
Courtesy of https://corporate.walmart.com/photos/walmart-store-exterior-at-night
Walmart fortifies fledgling ad platform with omnichannel analytics offering
Procter & Gamble, Mondelēz and Clorox beta tested Performance Dashboards, which could better position the retailer against rivals like Amazon and Google.
By Peter Adams • July 30, 2020 -
62% of agencies will ramp up video production after readjusting to WFH demands
A report reviews how four large creative agencies pivoted to a remote workflow during the pandemic and what changes might persist.
By Dianna Christie • July 28, 2020 -
1st certified brand safety officers quickly put to the test
Graduating from the Brand Safety Institute's new certification program during a pandemic and just before racial justice protests erupted, these experts help advertisers navigate difficult waters.
By Graham Vyse • July 28, 2020 -
Courtesy of Michelob Ultra
Michelob Ultra gives NBA fans a way to virtually attend live games
A digital experience with Microsoft Teams is part of a sponsorship agreement that makes the AB InBev brand the NBA's official beer.
By Robert Williams • July 27, 2020 -
Dunkin' creates new chief digital officer role as it doubles down on tech, mobile offerings
The position oversees digital marketing and media, consumer insights and IT transformation — areas seeing growing demand during the pandemic.
By Peter Adams • July 24, 2020 -
Retrieved from Syfy on July 24, 2020
NBCU's Syfy channel to host shoppable TV special
The interactive program focused on geeky items like graphic novels could help the network increase revenue while helping retail partners reach their target audience.
By Dianna Christie • July 24, 2020 -
Courtesy of Walmart
Order from your inbox? Walmart and Yahoo team up on grocery
Yahoo Mail users will now be able to browse items, add them to their carts and check out from their email using the iOS app or desktop site.
By Jessica Dumont • July 21, 2020 -
Retrieved from NBC on July 16, 2020
NBC spoofs its own ad pitch with '30 Rock' primetime special
Instead of a virtual presentation, NBCUniversal called in its roster of talent on Thursday night to reboot the sitcom and flaunt new ad offerings.
By Chris Kelly • July 17, 2020 -
Hulu tests self-service ad tool for small businesses
Hulu Ad Manager will let a company activate, manage and track a campaign for as little as $500.
By Robert Williams • July 16, 2020 -
The image by Ted Eytan is licensed under CC BY-SA 2.0
Consumer habits rapidly evolved in H1 2020. Here's what could stick
Several trends accelerated by the pandemic, including e-commerce, are becoming integral to marketing strategies, but there may be deeper psychological shifts to consider.
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Retrieved from The Coca-Cola Company on July 13, 2020
Coke adds contactless tech to Freestyle machines to meet COVID-19 challenges
Digital soda fountain screens will now display a QR code that lets smartphone users make and pour their selections without having to download an app.
By Peter Adams • July 13, 2020 -
John Hazard and Lisa Burdige
Facebook considers political ad ban through November
The decision has not been finalized but comes after 397 brands pledged to boycott the social network for its role in spreading misinformation and hate speech.
By Dianna Christie • July 13, 2020 -
Esports revenue outlook gets another downgrade as pandemic halts live tournaments
Even as its audience grows, the category is hitting bumps in the road as it shifts to virtual events, which sponsors are potentially less interested in.
By Peter Adams • July 10, 2020 -
Kroger
Kroger to launch targeted audio ads in store
The new program will allow CPG companies to better target shoppers while they're on the path to purchase.
By Jessica Dumont • July 09, 2020 -
Cara Salpini/Marketing Dive
How COVID-19 boosted QVC, HSN and livestreaming
As the veteran telecommerce networks adapt to the pandemic's challenges, other brands are catching up to the future of livestreaming.
By Tatiana Walk-Morris • July 09, 2020
