Marketing Tech
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Study: 77% of chief growth officers say apps are critical to revenue
As marketers use data to drive progress, CGO-led brands are 24% more likely to be investing in AI, machine learning and new marketing tech.
By Robert Williams • June 26, 2019 -
Connected TV spots make up 49% of all video ad impressions, study says
Growth in CTV's ad reach is encroaching on mobile devices, whose share of video ad impressions fell to a two-year low.
By Robert Williams • June 26, 2019 -
Trax acquires Shopkick to merge in-store shelf and shopper data
The deal follows Trax's purchase of computer vision startup LenzTech and comes amid a $100 million financing round.
By Robert Williams • June 25, 2019 -
Amazon's ad revenues to grow 470% by 2023, study finds
AI-based programmatic advertising will help marketers deliver highly targeted ads, driving annual growth by 15% over the next five years.
By Barry Levine • June 25, 2019 -
SponsoredSimplify to deliver more content with less work
How to win in the race to produce engaging, motivating multichannel content: Do less.
By Peter Deubler, Executive Director of Business Process Strategy, Quad • June 25, 2019 -
LiveRamp sets sights on data-targeted TV future with Data Plus Math acquisition
Agencies, telecoms and brands expressed support of the reportedly $150 million deal linking identity resolution with media planning and measurement capabilities.
By Peter Adams • June 24, 2019 -
J&J CMO Alison Lewis departs amid cost-cutting push
She was the first person to have the CMO role at the J&J's consumer division, which doesn't have any plans to replace her.
By Robert Williams • June 21, 2019 -
Amazon display ads drive non-Amazon sales, study finds
From 70% to 90% of the impact from Amazon display ads drives sales in other channels, underscoring the need for an omnichannel marketing approach.
By Barry Levine • June 20, 2019 -
Visa's sensory branding boosts positive perception by 14%
Animation, sound and vibration cues debuted two years ago and now reach 25 countries to inform customers when a payment is complete.
By Robert Williams • June 20, 2019 -
Quibi secures $100M in ad commitments from P&G, Walmart, Google and others
The deals are category-exclusive, so P&G, for example, will be the mobile streaming service's only packaged goods advertiser at launch.
By Peter Adams • June 19, 2019 -
Why personalized packaging works for CPG companies
Benefits include greater engagement and brand awareness, increased sales and consumer loyalty, a report from PreScouter found.
By Cathy Siegner • June 19, 2019 -
Forrester: CMOs face creative rut while overspending on technology
If brands were to shift $19 billion earmarked for digital technologies to more creative efforts, they could see $10 billion more in ROI over the next six years.
By Robert Williams • June 18, 2019 -
P&G cozies up to creators as it looks to 'reinvent advertising'
The company is building relationships with John Legend, Arianna Huffington's Thrive Global and others as it seeks to tell new stories around equality and inclusiveness.
By Chantal Tode , Barry Levine • June 18, 2019 -
Samsung, 3M test Spotify's podcast audience targeting
As podcast listenership surges 250%, the streaming service touts its ability to reach specific audiences.
By Robert Williams • June 17, 2019 -
Facebook unveils plans, mobile wallet for new cryptocurrency
Calibra will let users send and receive funds from a standalone app or within WhatsApp and Messenger integrations.
By Peter Adams • UPDATED: June 18, 2019 at 10:14 a.m. -
Study: Customer connections flounder amid centralization, localization efforts
Marketers are discovering that achieving a connection and proximity to the customer are far more difficult than they expected.
By Barry Levine • June 14, 2019 -
Pandora debuts in-house audio consultancy as marketers tune up sound strategies
Ashley HomeStore is among the first clients working with Studio Resonate, which focuses on the development of sonic logos, creative, media and more.
By Robert Williams • June 13, 2019 -
What marketers need to know from Mary Meeker's 2019 Internet Trends report
The closely watched annual presentation shows how growth is slowing or getting harder — and more costly — to attain in key digital areas, and why "Fortnite" could signal a new era of social networks.
By Peter Adams • June 12, 2019 -
Unilever helps bankroll influencer marketing platform CreatorIQ
The contribution to Series B funding for the firm comes one year after Unilever pledged to fight influencer fraud and amid a growing push to only work with trusted digital partners.
By Dianna Christe • June 12, 2019 -
Can Monster, a dot-com brand built on Super Bowl ads, find its footing again with targeted TV?
The job hunting board is working with Simulmedia on a data-driven playbook that looks to win back market share with the younger users it has lost.
By Peter Adams • June 10, 2019 -
Ycor drops bid for Sizmek assets, clearing way for Amazon deal
Court documents reveal that while Ycor offered to raise its offer by at least $15 million, Sizmek ignored Ycor's requests for information and had selected Amazon as its preferred bidder.
By Peter Adams • UPDATED: June 18, 2019 at 3:02 p.m. -
Study: Average CMO tenure drops a month while minority chiefs lose ground
The number of female CMOs rose to 34 from 28 in 2017, but only nine marketing chiefs were minorities, down from 11 the previous year.
By Barry Levine • June 07, 2019 -
Coca-Cola offers $10K for consumers to create best new drink concoction
The soda giant's "Make Your Mix" contest will reward the most creative flavor made from two or three beverages at a Freestyle machine.
By Cathy Siegner • June 05, 2019 -
EMarketer: Americans spend more time on mobile devices than TV
Growth in mobile usage has gained momentum amid shifts in how people use smartphones to supplement TV viewing.
By Robert Williams • June 05, 2019 -
Report: Justice Department weighs Apple antitrust probe
The federal government is preparing to scrutinize U.S. tech giants.
By Robert Williams • June 04, 2019
