Marketing Tech
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EMarketer: Amazon search ads will cut into Google's market share
Google's slice of the U.S. search ad space will slide to 70.5% by 2021, from 73% this year, the researcher forecast.
By Robert Williams • Oct. 15, 2019 -
Sony drops personalized T-shirts designed around Spotify music habits
Fans of U.K. rock band Bring Me The Horizon can visit the Amo in Colour microsite to customize items based on their song preferences.
By Robert Williams • Oct. 15, 2019 -
Nike's TraceMe acquisition signals bigger digital media ambitions
The startup offers a predication-based platform called Tally, but a source told TechCrunch Nike was more drawn to its tech and talent.
By Barry Levine • Oct. 15, 2019 -
A 'painful situation': Publicis' dire Q3 results accentuate sluggish transformation
Releasing earnings early, the company forecast full-year organic revenue growth will drop 2.5%. Investors appear to be growing flustered.
By Peter Adams • Oct. 11, 2019 -
Subway names new CMO as chain looks for turnaround
Carrie Walsh is the first permanent marketing chief in several months and joins the company after it shuttered 1,100 stores last year.
By Peter Adams • Oct. 10, 2019 -
Amazon assures marketers it can help them build brands at first-ever AdCon event
The invite-only event, first reported on by CNBC, focused on more holistic Amazon strategies achieved through products like video in search.
By Peter Adams • Oct. 09, 2019 -
Sorrell's S4 acquires Silicon Valley's largest indie agency
Firewood, which is merging with MediaMonks, focuses on an embedded approach to marketing services and has clients including Facebook, Google and LinkedIn.
By Peter Adams • Oct. 08, 2019 -
IPG launches martech platform Kinesso to marry Acxiom data with ad campaigns
The move could help IPG agencies better integrate technology and data-driven insights with media and creative.
By Robert Williams • Oct. 08, 2019 -
Amazon, Disney spat over CTV ad revenue signals shifting power dynamics in media buying
Marketers may actually benefit from the increasingly fragmented channel, which last year surpassed $8 billion in ad spending.
By Peter Adams • Oct. 04, 2019 -
Deep DiveDo people 'f---ing hate' ads? Marketers look to embed brands in culture as aversion grows
Pointed comments kicked off Advertising Week and lingered over a conference that touted promising new sponsorship models on channels like esports and TikTok.
By Peter Adams • Oct. 02, 2019 -
MediaMath corrals agencies, publishers and ad tech for 'transparent' media supply chain
Rubicon Project, Havas Media, IBM Watson and others have partnered to create a fully accountable alternative to Google and Facebook.
By Dianna Christe and Chantal Tode • Oct. 02, 2019 -
Marketers expect budget increases in 2020 despite warning signs, Gartner says
A new survey indicates the confidence could be misplaced, as budgets this year dropped below 11% of company revenue for the first time since 2014.
By Peter Adams • Oct. 01, 2019 -
Coca-Cola partners with Diesel on recycled clothing collection
Scanning any recycling logo worldwide opens a hidden shopping page on Diesel.com where the merchandise is available.
By Dianna Christe • Oct. 01, 2019 -
Deep DiveVirtual ambassadors cloud already murky legal picture for influencer marketing
Whether or not CGI avatars have staying power, they're raising questions around the increasingly blurred lines between content and ads in digital media.
By Natalie Koltun • Oct. 01, 2019 -
Foot Locker invests in e-commerce and content platform NTWRK
The relationship will allow the athletics retailer to access another channel through which to reach young consumers.
By Tatiana Walk-Morris • Sept. 30, 2019 -
General Mills CMO predicts 'amorphous' agencies in the future
Ivan Pollard, who received flak in May for General Mills' RFP process, offered predictions around the gig economy and automation.
By Peter Adams • Sept. 27, 2019 -
Kabbage founders aim to connect small businesses, influencers
The new startup looks to fill a need for small businesses that may be seeking a more surefire model than a digital marketing campaign in which they pay for clicks but have no guarantee of sales conversions.
By Dan Ennis • Sept. 24, 2019 -
How mobile helps Hershey manage impulse purchases
Ahead of peak candy-buying season, executives shared how mobile can bring together media, distribution and customer insights.
By Natalie Koltun • Sept. 24, 2019 -
Forrester: Agencies' data platforms capture significant ad spend but face challenges
To meet CMOs' need for data-driven performance, agency holding groups have invested more than $12 billion in technology and databases since 2014.
By Robert Williams • Sept. 24, 2019 -
Roku's new tool measures incremental reach across OTT, TV ads
Verizon is in the alpha program for a tool that could help brands avoid over-frequency as consumers increasingly watch TV on multiple platforms.
By Dianna Christe • Sept. 23, 2019 -
CTV startup Innovid acquires display ad firm Herolens
Beyond giving Innovid more cross-channel flexibility, the deal aims to shore up strength against the ad-serving "duopoly" of Google and Amazon.
By Peter Adams • Sept. 20, 2019 -
E!, Vans boosted results with Facebook's new interactive ad formats
Bobbi Brown Cosmetics, Uber India and Warner Bros. also saw positive results with the mobile platform's new playable, AR and poll ads.
By Robert Williams • Sept. 20, 2019 -
How CPGs like MillerCoors, PepsiCo use Pinterest to energize product launches
Oracle Data Cloud research shows that 75% of Pinterest users are "very interested" in trying new products.
By Peter Adams • Sept. 19, 2019 -
ABC embeds full 'A Million Little Things' episode into YouTube ad
The campaign led to 80,000 video completions of the 43-minute episode and a 38% gain in organic watch time on YouTube.
By Robert Williams • Sept. 19, 2019 -
Study: Brand perceptions get bigger ding from social media than news
Almost 40% of survey respondents said they'd have a negative perception of a brand that advertises near offensive content, which is more likely to be user-generated social media posts than news.
By Chris Kelly • Sept. 19, 2019
