Marketing Tech

Hershey, Tyson, Meredith join new initiative to elevate ad measurement standards

Truth in Measurement aims to improve the lack of transparency when advertising with publishers that are afraid of compromising readers' privacy.

By Erica Sweeney • Jan. 16, 2019

NBC plans ad-supported streaming service for 2020

The streaming service will include 1,500 hours of NBC TV shows, hundreds of hours of Universal movies, on-demand programming and live news and sports.

By Erica Sweeney • Jan. 15, 2019

Why Gartner expects CMOs to cut marketing analytics units in half

"Failure to realize promised improvements" was listed as the main reason by the firm, but there are other factors for marketers to consider. 

By Erica Sweeney • Jan. 15, 2019

Olay's first Super Bowl spot promotes Skin Advisor tech

The brand wants to connect with the large percentage of NFL fans who are women and who research suggests are more focused on ads. 

By Erica Sweeney • Jan. 15, 2019

Nestle, Tesco drive sales with Dunnhumby's new multichannel media tool

Dunnhumby Media uses retailer data to engage customers with personalized messages across in-store, mobile, online and out-of-home.

By Erica Sweeney • Jan. 15, 2019

How Avocados from Mexico reaches 'Nuevas Latinas' with bilingual optimization

An interactive digital ad strategy was designed to let bilingual consumers engage with the content in the language of their choosing.

By Dianna Christe

Opinion

What brands can learn from Netflix's 'Bandersnatch'

Interactive storytelling gives viewers more control over content and lets marketers glean valuable insights into their preferences, writes Playbuzz's Shachar Orren.

By Shachar Orren

Google Chrome expands ad blocking initiative worldwide

Google adopted the Better Ads Standards in North America and Europe last year, and two-thirds of publishers who were once noncompliant are now in good standing.

By Erica Sweeney • Jan. 10, 2019

'A world with no ads': P&G, Unilever's top marketers envision different paths forward

Speaking at separate talks at CES, Marc Pritchard and Keith Weed echoed each others' comments on the roots of tech disruption, but their suggestions for fixing a broken digital ecosystem split off.

By Peter Adams • Jan. 10, 2019

Amazon taps customer data to send free samples, grow ad business

Maybelline and Folgers are among the brands testing the program as Amazon works to rival Facebook and Google.

By Daphne Howland • Jan. 09, 2019

Milk brands debut shoppable in-recipe ads, digital grocery aisle to boost sales

The Milk Processor Education Program is teaming up with grocery tech company Chicory on the initiative. 

By Erica Sweeney • Jan. 09, 2019

L'Oréal, Olay's tech gurus provide a peek into beauty's future at CES

Marketing Dive caught up with the head of L'Oréal's tech incubator and Olay's principal scientist at the show to demo new products driven by data, science and the demand for better personalization. 

By Peter Adams • Jan. 09, 2019

At CES, CMOs dish on the 'existential crisis' tech has created for marketing

"If you are not numbers savvy, you will not be able to do it," Mastercard CMO Raja Rajamannar said on the state of the industry during a panel Monday.

By Peter Adams • Jan. 08, 2019

Marketing M&A deal value jumped 144% in 2018, report finds

While tech companies spent the most, ad agency holding groups increased their M&A spending to $6.3 billion from $2.7 billion in the previous year.

By Erica Sweeney • Jan. 07, 2019

P&G combats 'mass disruption' with slew of digital-first products at CES

Presenting for the first time at the annual event on Sunday, the CPG giant detailed factors that lead it to think differently about brand innovation.

By Peter Adams • Jan. 07, 2019

Los Angeles sues IBM's Weather Company over alleged mishandling of app data

The company is accused of misleading users as to how their information would be applied once they turned on location tracking in the Weather Channel app.

By Peter Adams • Jan. 04, 2019

The choice of a robot generation: PepsiCo rolls out campus snackbots

The University of the Pacific is home to the technology, the first of its kind at a U.S. college from a major CPG company.

By Jessi Devenyns • Jan. 04, 2019

Cadbury challenges fans to find Creme Eggs hidden in other brands' ads

Viewers who spot an egg in an ad can take a photo of the sighting and upload it to a microsite for the chance to win a prize.

By Erica Sweeney • Jan. 04, 2019

Netflix's hit 'Bandersnatch' takes interactive marketing to new level

The first decision viewers make in the choose-your-own-adventure movie involves picking a cereal brand, with Kellogg's Frosted Flakes one option.  

By Peter Adams • Jan. 03, 2019

5 stories that shaped retail marketing in 2018

Some stories — and trendlines — stuck out more than others, both because of their impact at the time and for what they say about other moves in the space.

By Cara Salpini • Jan. 03, 2019

NBCUniversal tests Comcast's blockchain-powered data-sharing platform

Blockgraph promises a way for TV and media companies to activate their data at scale without needing to share it with third parties.

By Erica Sweeney • Jan. 02, 2019

Farmers Insurance launches episodic ads on Hulu

Two spots are broken into three sequential segments to tell a full story, a first for an insurance brand on Hulu. 

By Erica Sweeney • Jan. 02, 2019

Opinion

Move over SaaS — why containerization is headed for the marketing world

The container-as-a-solution model is the way forward for first-party consumer data, writes Affinio CEO Tim Burke.

By Tim Burke