Marketing Tech
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Q&ADinosaurs and delis: How Tool of North America crafts epic experiences for Amazon
Two executives at the agency detail how it created innovative activations around "Jurassic World" and "The Marvelous Mrs. Maisel" for the tech giant turned cross-channel marketing platform.
By Chris Kelly • Dec. 19, 2018
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Dentsu buys DEG to strengthen data, commerce offerings
The digital agency, which has clients including Purina and LVMH, specializes in cloud services on platforms like Adobe's Magento Commerce and Salesforce.
By Peter Adams • Dec. 18, 2018
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Google puts $1B toward sprawling new NYC campus
The 1.7 million square-foot expansion builds on the company's recent moves, such as buying Chelsea Market, and comes as Amazon establishes a greater foothold in the city.
By Peter Adams • Dec. 17, 2018
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Report: Amazon targets TV advertisers for Fire TV, builds dedicated sales team
Amazon, which has recently been positioning Fire TV as a standalone buy, is asking advertisers how they want to be pitched on the inventory.
By Erica Sweeney • Dec. 17, 2018
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Fiat Chrysler moves media business to Publicis Groupe's Starcom
The automaker is also reportedly preparing to review its global media budget and could make some changes to its practices.
By Erica Sweeney • Dec. 14, 2018
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Connected TV ad requests jump 1,640% in 2018, analysis finds
Roku accounted for more than 87% of ad requests on CTV, with Amazon's Fire TV ranking No. 2 for requests, up from fourth place.
By Erica Sweeney • Dec. 14, 2018
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Accenture buys ad tech shop Adaptly to fortify nascent programmatic unit
The firm focuses on digital media buying for platforms like Amazon, Facebook and Google and has clients including Mazda, Prudential and Sprint.
By Peter Adams • Dec. 12, 2018
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Clorox shifts marketing team, names new CMO
Former marketing chief Eric Reynolds, who has been candid about Clorox's marketing failures and bullish on areas like e-commerce, has been promoted.
By Erica Sweeney • Dec. 12, 2018
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WPP plots return to growth through 'simpler offer,' refreshes brand identity
Copping to becoming unwieldy, the holding group plans to focus squarely on four business areas going forward — and CEO Read said more agency mergers aren't in the cards for now.
By Peter Adams • Dec. 11, 2018
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Just 9% of marketers have an AI-based hyper-personalization strategy, study finds
Complexities in the field are leading 80% of those surveyed to outsource their program or combine outsourcing with in-house functions.
By Erica Sweeney • Dec. 11, 2018
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Progressive Shopper sorts brands' political contributions so consumers can 'shop their values'
A web extension displays a flag indicating which political party a brand donates to and offers alternatives that better align with the user's values.
By Erica Sweeney • Dec. 10, 2018
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OpinionMove over brands, consumer experiences are the story
Brands must master empathy, strategy and creativity — and understand the technology required to get them there, writes DEG's Tony Toubia.
By Tony Toubia
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Variety: Hulu, AT&T will run ads when streaming viewers pause
"Pause ads" next year aim to provide a "natural break in the storytelling experience" and help streaming services monetize beyond subscription fees.
By Erica Sweeney • Dec. 06, 2018
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IAB: Companies will spend $19.2B on third-party data and solutions in 2018
A 17.5% uptick in spend over last year comes despite growing scrutiny into how consumer data is leveraged by businesses and laws like GDPR.
By Erica Sweeney • Dec. 06, 2018
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Sony lets fans create personalized music using biometrics at new pop-up
Visitors to the "Lost in Music" installation can record a unique, downloadable track using their own movements, heartbeat, vocals and other elements.
By Erica Sweeney • Dec. 05, 2018
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Burger King trolls McDonald's with geolocation stunt
Customers near a McDonald's location can order a Whopper for a penny by downloading Burger King's revamped app.
By Robert Williams • Dec. 05, 2018
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Amazon orders generated by ads jumped 54% over Thanksgiving weekend, study finds
The analysis of more than 1 million orders suggests that brands increasingly must "pay to play" to stand out, or risk losing sales to those who do.
By Erica Sweeney • Dec. 05, 2018
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Facebook updates collections to let users create shareable holiday wish lists
Users can create wish lists to share with friends and family, or collaborate on holiday party planning.
By Erica Sweeney • Dec. 04, 2018
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Ad Age: Intel strips in-house creative agency to focus on B2B
Agency Inside was created in 2014 under then-CMO Steve Fund, and was charged with revamping Intel's 50-year-old brand image to be more innovative.
By Erica Sweeney • Dec. 03, 2018
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Dive AwardsExecutive of the Year: Keith Weed, Unilever
No CMO has taken as clear-eyed a perspective on the marketing world's issues in 2018 as Weed, who's been tough on industry darlings like influencers while holding an optimistic view of the future.
By Peter Adams • Dec. 03, 2018
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Dive AwardsTechnology of the Year: Adidas' 'Here to Create Legend'
In an impressive sprint for the Boston Marathon, Adidas used innovative technology to deliver personalized videos to 30,000 runners — all within hours of their crossing the finish line.
By Peter Adams • Dec. 03, 2018
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Dive AwardsChampion of the Year: Syl Saller, Diageo
Diageo's CMO has frequently championed an inclusive approach to marketing and creativity by spearheading diversity initiatives and leading stronger pushes for gender representation throughout the industry.
By Peter Adams • Dec. 03, 2018
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Dive AwardsDeal of the Year: IPG buys Acxiom Marketing Solutions
The $2.3 billion purchase marks a win-win, sharpening IPG's specialization in the crucial field of data while letting the Acxiom unit more deeply collaborate with the ad giant's client roster.
By Peter Adams • Dec. 03, 2018
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Dive AwardsMarketer of the Year: Nike
The brand made a number of touchdowns in 2018, from a risky ad to groundbreaking digital work, helping to drive the company's sales and stock value and earning it the title of marketing MVP.
By Chantal Tode • Dec. 03, 2018
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Dive AwardsDisruptor of the Year: Burger King
After scoring one of 2017's top campaigns, Burger King continues its "hackvertist" approach to rack up earned media — and sales growth.
By Chris Kelly • Dec. 03, 2018