Marketing Tech
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Starbucks invests $100M in food, retail incubator
The coffee giant's backing of Valor Siren Ventures, a fund that supports food and tech startups, could drive innovation and give it a competitive edge.
By Julie Littman • March 21, 2019 -
CNBC: Amazon suspends more ads for products that don't make money
The e-commerce giant is reportedly pressuring brands to cut prices if they want to advertise products as it seeks to drive profitability for historically low-margin goods.
By Erica Sweeney • March 21, 2019 -
Burger King sets rivals' ads aflame with AR app
Customers in Brazil win a free Whopper for virtually burning print and billboard ads of competitors like McDonald's.
By Robert Williams • March 21, 2019 -
Pandora unveils first sonic logo in campaign refresh
A spring installment of the streaming platform's "Sound On" initiative aims to help users identify the brand whenever its three-second sound bite chimes.
By Robert Williams • March 20, 2019 -
Facebook nixes gender, age and ZIP code for some ad targeting in latest settlement
Housing, employment and credit ads will not be able to use these criteria for targeting, after five lawsuits said they discriminate against certain groups.
By Erica Sweeney • March 20, 2019 -
Instagram launches in-app checkout with 20 major brands
Adidas, Nike, H&M and Kylie Cosmetics are among the names leveraging the feature in closed beta as Instagram continues to elevate its social commerce ambitions.
By Peter Adams • March 19, 2019 -
Jordan Peele's 'Us' releases first-ever takeover of Spotify's movies hub
The nearly two-hour listening experience includes songs recommended by star Winston Duke and features discussions with writer-director Peele.
By Erica Sweeney • March 19, 2019 -
Jackbox Games pilots AdRoll's new AI-powered video solution
The AdRoll Video Ad tool leverages machine learning to determine the optimal bid price for each impression.
By Erica Sweeney • March 15, 2019 -
Kroger expands Pinterest tie-up with first-party data ad targeting
A Pinterest push for the Greek yogurt category used Kroger's data for targeting, producing a 53% traffic lift and 15% lower cost per engagement.
By Erica Sweeney • March 15, 2019 -
Coty pilots e-commerce analysis tool to drive digital ad buys
Media agency Zenith developed the tool to analyze e-commerce offerings and determine where to send traffic from Coty's ad campaigns.
By Erica Sweeney • March 14, 2019 -
Pandora offers more granular targeting, including smart speaker-specific ads
The change could help marketers solve the "invisible shelf" and discovery problems associated with voice marketing.
By Peter Adams • March 13, 2019 -
Consortium of media, technology companies tackles need for addressable TV ad standards
Boasting big names like Disney, Turner, Comcast's FreeWheel, NBCUniversal and more, Project OAR underscores the growing interest in advertising on connected TVs.
By Erica Sweeney • March 13, 2019 -
Coors Light's 'smart' tap dispenses free beer when Bud Light goes negative
The activation in bars around the country is a response to Bud Light's Super Bowl commercial, which called out Coors Light and Miller Lite for their use of corn syrup.
By Erica Sweeney • March 13, 2019 -
L'Oréal deepens personalized skincare focus with uBiome partnership
New test kits revealed at SXSW enable consumers to submit cheek-swab samples to determine their skin health and receive product recommendations.
By Natalie Koltun • March 12, 2019 -
IDC: Retail to lead global AI spending in 2019 as total market reaches $35.8B
Automated customer service agents, shopping advisers and product recommendation solutions are driving investments from the retail category.
By Erica Sweeney • March 12, 2019 -
How PepsiCo and Mars Wrigley are rethinking insights in the age of Uber
At SXSW, executives from the two CPG giants discussed adopting a consumer-centric approach and how it's leading them to overhaul their organizations.
By Chris Kelly • March 11, 2019 -
OOH advertising spend jumps 4.5% in 2018, reaching a record high
Digital OOH represented 29% of the total spend, but there were also increases in the four main formats: billboards, street furniture, transit and place-based.
By Erica Sweeney • March 08, 2019 -
Google shifts Ad Manager to a first price auction model
The change aims to make it easier for publishers and app developers to manage and get fair value for their inventory, as well as improve transparency in programmatic buying.
By Erica Sweeney • March 08, 2019 -
Cox pilots AI-powered audio ad unit from Spark Foundry, AI Music
Sympaphonic Ads automatically pair creative with user listening preferences, and reportedly can produce a complete ad in under 10 minutes.
By Peter Adams • March 07, 2019 -
Report: Amazon removes thousands of vendors
The move is the latest indication that Amazon seeks more control over how it works with brands.
By Erica Sweeney • UPDATED: March 12, 2019 at 2:57 p.m. -
McDonald's drives 8.4K in-app actions by tying geofenced billboards to Waze
A campaign with the Google-owned app and agency Outdoor Media Group used geofenced billboards to send people a message when their car stopped.
By Peter Adams • March 07, 2019 -
Gillette lets Twitch users earn virtual currency for purchases
As part of a new partnership, a team of 11 Twitch streamers will promote the men's grooming brand on the platform.
By Erica Sweeney • March 07, 2019 -
IAB: 78% of marketers will spend more on data in 2019
Stronger government data regulation is the main potential threat to "deriving value from data," while concern over other issues like proving ROI has dipped.
By Erica Sweeney • March 06, 2019 -
NBC reveals promising results for Prime Pod ads, plans expansion
The premium ad segment introduced last year to reduce overall ad time delivered strong engagement and recall numbers for brands.
By Erica Sweeney • March 06, 2019 -
Office Depot teams up with Alibaba
The U.S. retailer and the Chinese e-commerce firm are partnering to work with small and medium-sized businesses.
By Dan O'Shea • March 05, 2019
