Marketing Tech

Criteo's self-service platform places ads across retailer e-commerce sites

The portal arrives as a shift toward online shopping during the pandemic supports retail media that delivers personalization without third-party cookies.

By Robert Williams • May 28, 2020

Instacart starts self-serve ad platform to connect brands with shoppers

Procter & Gamble, Unilever and PepsiCo are among the brands that have tested the ad platform in the past two months, MediaPost reported.

By Robert Williams • May 27, 2020

Explore the Trendline➔

Trendline

E-commerce

Even after shelter-in-place orders relax, consumers will likely remain wary of physical shopping, making e-commerce a key tactic marketers may adjust toward for the long haul.

By Marketing Dive staff

Ben & Jerry's launches ice cream into stratosphere for Netflix tie-in

The stunt starring the new Boots on the Moooo'n flavor is a nod to "Space Force," a new comedy from the makers of "The Office."

By Dianna Christie • May 27, 2020

Coke bets on new music streamer BeApp as virtual concerts take center stage

With gamified and social media elements, BeApp looks to innovate in a crowded virtual performance space commanded by platforms like Twitch and Facebook.

By Peter Adams • May 22, 2020

Bank of America, Facebook defied April slump with higher programmatic spend

Amid pandemic lockdowns that kept people at home, the travel industry's programmatic ad spending plunged 79% last month.

By Robert Williams • May 21, 2020

Michelob Ultra puts Peyton Manning in 'Caddyshack' to tee up live golf match

As a sponsor of Capital One's The Match: Champions for Charity, the AB InBev brand is supporting the first televised golf event since the pandemic hit. 

By Dianna Christie • May 21, 2020

General Motors CMO says speedy pivots are new marketing norm in coronavirus era

Deborah Wahl spoke at the MMA's first virtual Impact conference about how changes made to address the pandemic could prove long-lasting, including a bigger focus on online shopping and localization.

By Peter Adams • May 21, 2020

Opinion

How to safeguard and grow OTT, CTV ad revenues during the pandemic

Coronavirus has catapulted connected TV into the spotlight, which comes with a unique set of opportunities and challenges, per TheViewPoint's Daniel Elad.

By Daniel Elad • May 20, 2020

Facebook debuts Shops e-commerce initiative to support small businesses

Featuring livestreaming and messaging integrations, new digital storefronts for Facebook and Instagram mark a big bet to capitalize on the e-commerce boom.

By Robert Williams • May 20, 2020

WSJ: Google could be hit with DOJ antitrust suit as early as this summer

While the tech giant's advertising tech is a point of emphasis, it isn't alone in the antitrust spotlight, as Facebook's acquisition of Giphy last week is already raising some alarm among lawmakers.

By Peter Adams • May 18, 2020

Chrome to block resource-depleting ads

Google will begin reducing ads that suck up battery life and data, a move that could boost the user experience without putting a big dent in revenue.

By Dianna Christie • May 18, 2020

Facebook acquires Giphy image-sharing platform for reported $400M

The popular service for sharing GIFs will join the Instagram team and further integrate with the app, which was already a significant driver of traffic.

By Peter Adams • May 15, 2020

M&M's crowdsources next TV spot via virtual coloring book

The commercial airing in June will weave user-generated creations together to share a message of unity.

By Dianna Christie • May 15, 2020

1-800-Flowers debuts social support group portal

Connection Communities is on-brand for the e-commerce retailer, as flowers are often exchanged at times of crisis to cheer people up.

By Dianna Christie • May 14, 2020

Opinion

Marketers must adapt to change, the only certainty for global business this decade

Entrepreneurs and strategists talk ad nauseam​ of disruption. But what if the velocity of change is so fierce that it calls the very definition of disruption into question?​ ICF Next's Bob Feldman weighs in.

By Bob Feldman • May 14, 2020

Why PepsiCo launched 2 new direct-to-consumer sites

Snacks.com and PantryShop.com are part of the company's efforts to meet consumers where they shop, as e-commerce becomes a bigger part of their buying habits. 

By Christopher Doering • May 12, 2020

Pedigree supports contactless pet adoption with Zoom tie-in

Starting tonight, the Mars-owned brand is jumping on the Zoom boom to help prospective pet owners virtually connect with dogs.

By Dianna Christie • May 11, 2020

15% of programmatic ad spend disappears in the supply chain, study says

About 51% of ad spend by brands goes to publishers after agencies, platforms and vendors collect their fees, while 15% disappears into the unknown.

By Robert Williams • May 07, 2020

Roku's ad platform launches with Drizly, Experian, Intuit TurboTax and Lexus

The new platform comes as Roku aims to drive more revenue from advertising. 

By Dianna Christie • May 06, 2020

Deep Dive

Are CMOs failing brands or are brands failing CMOs?

A pandemic has made the role of the chief marketing officer even more complex, but the position has been under attack for years.

By Cara Salpini • May 05, 2020

Clorox refreshes ad strategy with digital media shift, $50M budget increase

The company said it will be "very bullish" with its ad spend as it looks to hold onto new customers trialing its products during the pandemic.

By Dianna Christie • May 05, 2020

NFL expands streaming partnership with Amazon

The news comes as viewership trends suggest the coronavirus health crisis could accelerate the already growing shift from cable to streaming platforms.

By Dianna Christie • April 30, 2020

Opinion

How to withstand ad fraud in the CTV environment

With the rise of OTT and CTV advertising, it's crucial to build reliable partnerships, raise awareness of fraud and take steps to prevent it, writes Fiksu COO Anna Kuzmenko.

By Anna Kuzmenko • April 28, 2020

Shopify unveils consumer shopping app as e-commerce booms under coronavirus

Putting a spotlight on local merchants, Shop leverages Shop Pay for transactions and Arrive to track online orders. 

By Peter Adams • April 28, 2020

Hilton, Marriott ramp up cleaning measures as quarantine mandates relax

Hilton is tapping Lysol's parent company in a bid to woo guests with extra-clean rooms while building consumer trust.

By Dianna Christie • April 28, 2020