What Google Chrome’s potential sale means for the future of advertising

The pressure is on for marketers to establish data-driven, adaptable strategies, according to Keen Decision Systems’ Bradley Keefer.

By Bradley Keefer • Dec. 2, 2024

Bridging the divide between personalization and restriction

Consumers want the personalization that comes from the collection and smart use of data but worry about how companies leverage the information.

Dec. 2, 2024

Explore the Trendline➔

Top 5 stories from Marketing Dive

From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.  

By Marketing Dive staff

Walmart, NBCU beef up shoppable ads, measurement ahead of retail spree

Walmart Connect is bringing its retail media offering to linear TV for the first time to reach shoppers gearing up for the post-Thanksgiving rush.

By Chris Kelly • Nov. 26, 2024

Publicis Sapient teams with Google Cloud to boost AI marketing efforts

The agency will enhance its AI usage in marketing areas including retail media networks, customer data platforms and content supply chains.

By Aaron Baar • Nov. 25, 2024

Creating products that win: 3 ways AI is changing the game

AI is reshaping product creation by ensuring consumers guide every decision, from concept to launch.

Nov. 25, 2024

Why Google’s potential Chrome sell-off could sow fresh marketing disruption

A transition would not be smooth or quick, experts cautioned, since so much ad activity and so many ad products are closely tied to the browser.

By Peter Adams • Nov. 22, 2024

Apple begins selling News ads directly as its advertising ambitions grow

Axios reported that the tech giant is no longer relying on third-party vendors and is pitching marketers on ad units within the News feed and stories.

By Jessica Deyo • Nov. 21, 2024

Sociable: Snapchat teams with ‘Wicked’ for first Sponsored Snaps

Following the reveal of the ad solution in September, Snapchat users in the U.S. will receive a direct video message promoting the new movie. 

By Andrew Hutchinson • Nov. 21, 2024

Mediaocean acquires Innovid to sharpen focus on creative, CTV

Innovid will be merged with Flashtalking to create a new omnichannel platform that can act as an independent alternative to Google, executives said.

By Peter Adams • Nov. 21, 2024

Trade Desk tries to shake up streaming TV with content-agnostic strategy

The new operating system aims to address advertising supply chain issues and conflicts of interest around content in the streaming TV arena.

By Peter Adams • Nov. 20, 2024

Google Lens can now tailor search results to the store you’re in

Users can take a picture of an item to receive insights tailored to the store they’re in, such as similar items that are in stock.

By Bryan Wassel • Nov. 19, 2024

Viant seeks CTV edge with IRIS.TV acquisition

IRIS.TV uses an artificial intelligence-enhanced proprietary video content identifier that provides contextual and brand-suitability data to advertisers.

By Aaron Baar • Nov. 18, 2024

Netflix helps brands deepen NFL integrations with new ad partnerships

The streaming platform, which now boasts 70 million global ad-tier users, also collaborated with Kia in Korea around the upcoming season of “Squid Game.”

By Chris Kelly • Nov. 12, 2024

Trade Desk’s strong Q3 underscores key strengths as digital marketing evolves

The advertising platform has posted a 20% revenue gain for 11 straight quarters.

By Aaron Baar • Nov. 11, 2024

AppLovin’s breakthroughs in AI-powered advertising propel growth

The ad-tech firm, which has become a darling tech stock this year, has its sights set on e-commerce as the next big opportunity.

By Peter Adams • Nov. 8, 2024

SoundCloud powers programmatic display, video ads with PubMatic

The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app. 

By Aaron Baar • Nov. 7, 2024

DraftKings, Dr Pepper stay live with new sports-focused CTV ad format

Perion’s Stay Live uses AI to place ads by analyzing broadcast streams for moments of high engagement but low interruption.

By Chris Kelly • Nov. 7, 2024

How Oreo’s new DTC platform fits into Mondelēz’s evolving data strategy

The cookie brand’s work with digital commerce agency Goodness is at the core of its marketing transformation agenda.

By Chris Kelly • Nov. 5, 2024

Amazon trumpets new AI-powered tools for marketers as costs soar

Image, audio and video generators for making ads are part of an AI strategy that drove capital expenditures up 81% year over year in Q3. 

By Peter Adams • Nov. 1, 2024

Google ads performance robust despite existential threats

The company’s search segment saw healthy revenue growth during a Q3 period where the business was also ruled to be part of an illegal monopoly.

By Peter Adams • Oct. 30, 2024

Netflix taps new VP of advertising as ad biz prepares for crucial 2025

Nicolle Pangis, formerly CEO of Ampersand, will bring a data-driven approach to the streamer as it continues to scale its advertising business.

By Chris Kelly • Oct. 29, 2024

How Georgia-Pacific creates value by investing in retail media networks

Paras Shah, the senior director of digital media at the CPG giant, reminds retail media networks “that is your full funnel — not my full funnel.”

By Chris Kelly • Oct. 22, 2024

Top takeaways from Advertising Week 2024 marketers need to know

Leading marketers like PepsiCo Foods, Home Depot and Diageo tackled topics ranging from artificial intelligence to media networks at the annual confab.

By Chris Kelly • Oct. 18, 2024

Google overhauls Shopping platform with AI for more personalization

New features arrive ahead of the crucial Q4 shopping period and include an artificial intelligence-supported brief with key product considerations.

By Aaron Baar • Oct. 17, 2024

Amazon unboxes advertiser capabilities spanning AI, DSP and insights

The retail media giant refreshed its demand-side platform and rolled out new generative artificial intelligence tools to help marketers utilize its ad services.

By Chris Kelly • Oct. 15, 2024