Ad Tech

Omnicom banks on Walmart, Instacart in latest commerce expansion

The agency holding company continues to invest in commerce, with a focus on a growing retail media network and its clean room solution.

By Chris Kelly • June 27, 2022

Why NBCUniversal is adding emotion to its measurement framework

Executive Kelly Abcarian detailed the media company's latest attempt to modernize measurement, just days after revealing the results of a massive currency pilot.

By Chris Kelly • June 23, 2022

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What you need to know about data in marketing

The pandemic accelerated digital transformation, pressuring marketers to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

Wendy's streamlines national-to-local social advertising with Tiger Pistol

The QSR chain has teamed with the largest third-party publisher of collaborative social ads to transform its local ad strategy.

By Chris Kelly • June 21, 2022

Walmart, Roku partner to evolve shoppable streaming ads 'beyond the QR code'

The retailer is the exclusive partner on a new feature that allows people to purchase products with a few taps of their remote.

By Peter Adams • June 17, 2022

Spotify teams with IAS to improve podcast brand safety

The initiative comes the same week that the audio streaming platform created a Safety Advisory Council to make recommendations on content policies.

By Robert Williams • June 16, 2022

Toyota cuts carbon footprint of digital ads via tech tie-up

Media agency GroupM is helping scale a solution from SeenThis that requires less data transferred to effectively run campaigns. 

By Peter Adams • June 13, 2022

Overcoming uncertainty in your event marketing channel

How to strategically maximize your event channel and take advantage of events in your marketing mix.

June 13, 2022

Apple's iOS 16 offers mixed blessings for marketers

Changes to the iPhone’s lock screen, new services for Apple Pay, more privacy restrictions and tweaks to ad breaks in SharePlay are scheduled for the fall. 

By Robert Williams • June 9, 2022

How Netflix's potential acquisition of Roku would affect CTV advertising

While an acquisition is reportedly not in the works, Netflix has met with Roku and Comcast about outsourcing its ad operations, per The Information.

By Chris Kelly • Updated June 14, 2022

Catalina, Volta energize DOOH partnership around EV charging stations

Leveraging Catalina’s measurement capabilities, a campaign with Dole Fresh Foods delivered an 8% sales lift and an 8.5% increase in category share.

By Sara Karlovitch • June 8, 2022

Dollar General upgrades retail media network, emphasizing rural customers

The discount chain, which has benefited from inflationary trends, is adding new tech partners such as The Trade Desk in the race to secure more brand dollars.

By Peter Adams • June 8, 2022

SMI acquired by PE firm as advertisers demand data-driven insights

SMI tracks more than $250 billion in annual media globally, helping marketers build media mix models, analyze competitive share and more.

By Peter Adams • June 6, 2022

TikTok helps brands manage cross-platform campaigns with new partners

Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr and Sprout Social are TikTok's first approved content marketing partners.

By Robert Williams • June 2, 2022

Google aims for more immersive ads and better AI optimization

The expansion of visual search for mobile shopping comes as smartphones drive e-commerce growth and TikTok influences the space. 

By Robert Williams • June 2, 2022

Why the media network craze is just getting started

Marriott’s push to sell more digital advertising marked a first for the hospitality industry, but marketers shouldn’t be surprised if verticals from airlines to financial services follow suit. 

By Peter Adams • Updated May 31, 2022

Google reimagines search beyond '10 blue links'

At its Marketing Live event, the tech giant expressed a desire to steer digital advertising toward more interactive features, including AR shopping ads in search results.

By Peter Adams • May 25, 2022

Albertsons' head of retail media on the company's 'late mover' advantage and what's next in digital advertising

Kristi Argyilan, who previously headed Target Roundel, says the company is able to build digital ad services and tech aimed at the current market. But it needs to move fast.

By Jeff Wells • May 25, 2022

Omnicom's new supply chain tool adjusts media spend based on inventory

The offering helps marketers adjust media investment to better reflect product inventories that have been affected by an enduring supply chain crisis.

By Chris Kelly • May 23, 2022

Ulta unveils media network powered by data from 37M rewards members

The beauty brand is leaning into its scale as rivals like Sephora appear to be expanding their own ad monetization efforts.

By Peter Adams • May 19, 2022

Walmart's ad business grows 30% despite broader slowdown

Walmart Luminate, a customer data-sharing platform the company set up with Dunnhumby in October, saw over 75% growth compared to the prior period.

By Peter Adams • May 18, 2022

Marriott launches hospitality industry's first media network

Leveraging Yahoo's ad-tech capabilities, the offering follows other brands selling digital media as advertisers look to better target consumers.

By Chris Kelly • May 16, 2022

Tips for ticketing and pricing your virtual, hybrid and in-person events

Understand the benefits and limitations of virtual, hybrid and in-person events while learning how to structure tickets and prices to deliver the value that attendees and sponsors want.

May 16, 2022

How streaming TV platforms upped their games at the NewFronts

Roku, Tubi and FuboTV pitched advertisers around measurement and targeting at a time when both the streaming and digital ad landscapes are in flux.

By Chris Kelly • May 9, 2022

WPP partners with Epic Games to boost metaverse offering

A training program seeks to upskill agency talent on how to better create brand experiences in Fortnite and with Unreal Engine.

By Chris Kelly • May 5, 2022

Amazon looks to lure brands with new streaming tech integrations

At its second NewFronts presentation, the company showed off a tool that lets advertisers insert their products into programming even after filming ends.

By Peter Adams • Updated May 4, 2022