Marketing Tech

Opinion

The rise of retail media networks calls for standardization

For retailers that aren't Amazon and Walmart, it may be wise to align on measurement and attribution standards that unify silos, writes Inmar Intelligence's Aaron Kechley.

By Aaron Kechley • Dec. 01, 2020

PepsiCo's in-house technology informs radical shift to digital

An internal measurement system called ROI Engine has guided the marketer's recent decisions to place bigger bets on streaming and e-commerce, while saving the organization millions.

By Peter Adams • Nov. 30, 2020

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Trendline

What you need to know about data in marketing

The pandemic has accelerated digital transformation, pressuring marketers to master the types of data and analytics capabilites that can improve personalization and foster loyalty during a volatile period.

By Marketing Dive staff

Molson Coors taps LiveRamp, Amobe for cookieless audience tracking

A new marketing analytics solution aims to help replace cookies that are gradually phasing out amid growing consumer concerns around data privacy.

By Robert Williams • Nov. 24, 2020

Hulu uses OOH holograms to bring 'Animaniacs' reboot to life

For the show's debut weekend, animated characters were projected atop taxis and rideshare vehicles at iconic locations in New York and Los Angeles.

By Aaron Baar • Nov. 23, 2020

Google revamps Google Pay, adds 3 new partner banks

Google continues its push into the payments space with a redesigned app and expanded network of banks offering co-branded accounts.

By Anna Hrushka • Nov. 19, 2020

57% of US consumers would forego marketing personalization to protect their data

Findings from The Conference Board show marketers walk a fine privacy line, as 20% of global consumers have ditched a brand over its data practices.

By Peter Adams • Nov. 17, 2020

McDonald's new loyalty program will optimize digital, drive-thru opportunity

The chain will pilot the program, which offers personalized orders and deals across all digital touchpoints, at select Phoenix locations before a nationwide launch next year.

By Emma Liem Beckett • Nov. 11, 2020

40% of marketers now use shoppable video ads, underpinning 'storeless' economy

The IAB found "shoppable media" will be the fastest-growing advertising category as people buy more from livestreams and other interactive ad formats.

By Robert Williams • Nov. 10, 2020

NBCUniversal ramps up shoppable content with new platform, PayPal deal

One Platform Commerce unifies the broadcaster's e-commerce efforts as consumers are shopping online and brands seek alternatives to pricey TV ads.

By Aaron Baar • Nov. 10, 2020

Opinion

What advertisers and publishers need to know to survive the shifting digital landscape

Planning now can help the ad industry grapple with privacy regulations, pending elimination of third-party cookies and a massive shift to remote work, writes Dun & Bradstreet's Gino Palozzi.

By Gino Palozzi • Nov. 10, 2020

The Trade Desk revenue jumps 32% to record $216M amid digital ad boom

Spending on connected TV more than doubled in the third quarter, while marketers also expanded budgets for digital audio and mobile video.

By Robert Williams • Nov. 09, 2020

Walmart, Verizon Media cater shoppable holiday content to an unusual season

Custom videos, articles and other offerings will provide consumers with tips for navigating the pandemic, including around recipes and hosting duties.

By Tatiana Walk-Morris • Nov. 09, 2020

How Kellogg prepared for the e-commerce surge by boosting tech and talent

The 114-year-old company's online sales have nearly doubled as it's spent the past two years hiring specialized digital experts and building out its platform.

By Lillianna Byington • Nov. 05, 2020

Cookieless tracking gains steam as solutions from Trade Desk, Lotame ramp up

As identification solutions proliferate for replacing third-party cookies and device identifiers, it remains to be seen if one will gain critical mass among stakeholders. 

By Robert Williams • Nov. 03, 2020

Domino's drops longtime agency, citing need for 'flexibility and nimbleness'

Over 13 years, CPB proved instrumental to the pizza chain's turnaround — but times are changing quickly for agency holding groups.

By Peter Adams • Nov. 02, 2020

Hershey bets on product mashups by weaving licensing into marketing

As it expands into categories in which it doesn't have experience or distribution, the confections juggernaut sees unexpected partnerships as key to its success.

By Aaron Baar • Nov. 02, 2020

Amazon ad revenue jumps 51% to $5.4B as marketers eye online shoppers

With holiday shoppers expected to crowd Amazon's site, ad spending and other promotional activities in its ecosystem are likely to remain strong.

By Robert Williams • Oct. 30, 2020

Forrester: AI, automation will shrink ad agencies in 2021

Agencies could look different in the future, boasting more entrepreneurialism and creative support not just for CMOs but the broader c-suite as well.

By Robert Williams • Oct. 28, 2020

Chipotle lets diners track environmental impact of burritos as restaurants prioritize sustainability

The Real Foodprint tracker, which mirrors a recent move by Panera to label eco-conscious menu items, is explained by Bill Nye in TikTok videos.

By Peter Adams • Oct. 26, 2020

Bloomingdale's hosts virtual holiday benefit featuring Misty Copeland

Brick-and-mortar retailers like Bloomingdale's, which is known for extravagant in-store holiday programs, are being forced to pivot this year.

By Tatiana Walk-Morris • Oct. 23, 2020

Unilever plans spending jump on 'manpower-intensive' digital marketing

CEO Alan Jope highlighted the effectiveness of digital campaigns in Q3, including steps to ensure its ads were seen in brand-safe environments.

By Robert Williams • Oct. 23, 2020

Sarah Michelle Gellar guides Apothic wine's choose-your-own-adventure event

Marketers are flocking to interactive virtual experiences, some of which are tailored for Halloween, as research suggests they can drive sales.

By Tatiana Walk-Morris • Oct. 22, 2020

P&G sales surge amid pivot to digital, $100M investment in advertising

The CPG giant's latest quarterly earnings underscore a successful strategy to address changing consumer behaviors, an advantage that could endure once the pandemic fades.

By Chris Kelly • Oct. 21, 2020

Nielsen adds ratings for YouTube CTV ads as digital viewing surges

The move can help Nielsen bring together viewer data that may be siloed across platforms, so advertisers can better measure campaign effectiveness.

By Aaron Baar • Oct. 16, 2020

Rite Aid joins ranks of retailers with digital media platforms for ads

The retailer joins competitors such as Walmart, Target and CVS in helping brands reach its consumers.

By Aaron Baar • Oct. 15, 2020