Jessica Deyo
EditorJess Deyo is an editor with Marketing Dive. An Ohio native, she graduated from Ohio University’s E.W. Scripps School of Journalism in 2020. Before joining Marketing Dive, she was an associate editor at a regional business magazine. She enjoys staying active outdoors and expanding her collection of plants.
265 articles by Jessica Deyo
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How a focus on performance marketing has cost brands trillions: report
Oct. 10, 2024 -
Domino’s brings back Emergency Pizza promo with Twitch’s The Glitch
Oct. 8, 2024 -
5 ways marketers can master RCS for mobile messaging
Oct. 3, 2024 -
Top marketing conferences to attend in 2025
Oct. 1, 2024 -
Shake Shack touts premium ingredients in multichannel ‘Worth It’ ads
Oct. 1, 2024 -
Chipotle plans digital scavenger hunt to dole out $1M in free quesadillas
Sept. 19, 2024 -
Dentsu supports next-gen creatives with House of Creators on Roblox
Sept. 16, 2024 -
Roblox blurs lines between gaming, commerce with Shopify integration
Sept. 12, 2024 -
PayPal takes Will Ferrell ‘Everywhere’ for largest-ever US ad campaign
Sept. 10, 2024 -
‘The year of implementation’: How marketers are leveraging AI on mobile
Sept. 5, 2024 -
How Barbie is giving fresh energy to its tagline and catching WNBA fever
Aug. 30, 2024 -
Fireball fuels football rivalries with first-ever paid TikTok campaign
Aug. 29, 2024 -
General Mills teams with Kelce brothers for Cereal Training Camp
Aug. 26, 2024 -
CarMax depicts car-buying nightmare in new ‘Beetlejuice’ ads
Aug. 26, 2024 -
Totino’s enters breakfast category with retro ads targeting Gen Z
Aug. 22, 2024 -
Sriracha maker Lee Kum Kee reaches out to Gen Z with musical campaign
Aug. 15, 2024 -
LG boosts home appliances with competition show on Prime Video
Aug. 13, 2024 -
Fanta debuts QR code-powered ‘Beetlejuice’ flavor for Warner Bros. tie-in
Aug. 12, 2024 -
Serta links with Olympic gold medalist to promote iComfort Pro mattress
Aug. 8, 2024 -
Back-to-school 2024: How brands can win younger consumers as uncertainty endures
Aug. 8, 2024 -
Pacsun teams with Pinterest for ‘Better in Baggy’ fall campaign
Aug. 1, 2024 -
Spotify revamps self-serve ad platform on heels of record Q2
July 25, 2024 -
Inside American Eagle’s ‘Live Your Life’ brand platform and fall campaign
July 25, 2024 -
Best Buy refreshes brand with new tagline and ‘spokeshologram’
July 23, 2024 -
Amazon pushes savings with back-to-school ad, ‘Dorm Roomz’ series
July 18, 2024