Jessica Deyo
EditorJess Deyo is an editor with Marketing Dive. An Ohio native, she graduated from Ohio University’s E.W. Scripps School of Journalism in 2020. Before joining Marketing Dive, she was an associate editor at a regional business magazine. She enjoys staying active outdoors and expanding her collection of plants.
23 articles by Jessica Deyo
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Pepsi prepares for NFL season with fridge-TV combo, new commercials
Aug. 18, 2022 -
Hot Pockets leans into gaming community with creator contest
Aug. 17, 2022 -
Wish rebrands in attempt to stay afloat against competition
Aug. 12, 2022 -
Pacsun hits 2M TikTok followers in brand identity push
Aug. 11, 2022 -
Back-to-school challenges marketers as shoppers focus on savings
Aug. 10, 2022 -
Bumble celebrates Black dating experiences in YouTube series
Aug. 8, 2022 -
Nature Valley brings rewards to TikTok for sustainable back-to-school push
Aug. 3, 2022 -
French’s slings mustard-flavored donuts in experiential push
Aug. 2, 2022 -
L.L. Bean flexes durability in consumer-led campaign
July 28, 2022 -
SoulCycle exchanges used Peloton bikes for in-person classes
July 27, 2022 -
Gap reaffirms inclusivity theme in back-to-school campaign
July 27, 2022 -
Chipotle's Buy the Dip game will give away $200K in crypto
July 25, 2022 -
Ad spend recedes in June for first decline in 15 months, study says
July 21, 2022 -
Amazon Business debuts first major campaign in grab at office supplies category
July 19, 2022 -
NBCU, Peacock bring ShoppableTV to 'Love Island USA'
July 18, 2022 -
Amazon destigmatizes spending less on kids in back-to-school ads
July 13, 2022 -
7 campaigns that transcended the turmoil of H1 2022
July 12, 2022 -
Kroger expands programmatic capabilities for advertisers with Pacvue partnership
July 12, 2022 -
Care Bears showcases brand's caring heritage in metaverse
July 8, 2022 -
Unilever's Magnum explores sustainable fashion, digital realm with cocoa dress
July 7, 2022 -
Amazon's new analytics tool gives brands a front-row seat to in-store shopping
July 6, 2022 -
Economic woes impact travel outlook for Gen Z and millennials, study finds
July 5, 2022 -
Reddit ramps up advertising with first US TV campaign
June 29, 2022