Jessica Deyo
EditorJess Deyo is an editor with Marketing Dive. An Ohio native, she graduated from Ohio University’s E.W. Scripps School of Journalism in 2020. Before joining Marketing Dive, she was an associate editor at a regional business magazine. She enjoys staying active outdoors and expanding her collection of plants.
174 articles by Jessica Deyo
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Advertisers will ramp up spend on creators in 2024, IAB forecasts
Dec. 7, 2023 -
Bud Light teams with NFL legends on ad for Super Bowl LVIII giveaway
Dec. 4, 2023 -
Gillette encourages gamers to ‘hit reset’ for global campaign
Nov. 30, 2023 -
How the best marketing campaigns of 2023 mastered pop culture nostalgia
Nov. 29, 2023 -
Pop-Tarts unveils edible mascot for inaugural bowl game
Nov. 28, 2023 -
Pepsi brings back Shaq for fresh spin on Skee-Lo’s ‘90s hit ‘I Wish’
Nov. 20, 2023 -
Sleigh the season: Will caution stifle the holidays or can marketers win?
Nov. 16, 2023 -
Lego uses AR for transatlantic snowball throwing contest
Nov. 14, 2023 -
How Uber built its TikTok creator strategy — and why it looks beyond vanity metrics
Nov. 9, 2023 -
Amazon embraces the joy of friendship for global holiday campaign
Nov. 7, 2023 -
Maybelline, Farmacy Beauty among brands applying Snapchat’s Halloween AR lenses
Oct. 26, 2023 -
Inside J.C. Penney’s holiday marketing strategy
Oct. 25, 2023 -
Zulily pushes ‘Slay Button’ with Jonathan Van Ness for holidays
Oct. 23, 2023 -
Gap looks to its heritage for ‘Gifted’ holiday marketing campaign
Oct. 23, 2023 -
How Meta, TikTok ad-free tiers could impact advertiser budgets
Oct. 12, 2023 -
Snapchat courts brands with interactive Halloween series starring creators
Oct. 9, 2023 -
Why Olaplex created a faux product to address dupe culture on TikTok
Oct. 5, 2023 -
Threads still poses a threat to X despite slowed growth, analysis finds
Sept. 28, 2023 -
American Eagle bets on QR codes for OMJeans NYC takeover
Sept. 14, 2023 -
Dunkin’ taps Ben Affleck, Ice Spice to put a name to its new fall drink
Sept. 12, 2023 -
DirecTV extends Travis Kelce tie-up to ‘Sack the Sunday Scaries’
Sept. 11, 2023 -
World Surfing League promotes finals with Candy Crush tournament
Sept. 7, 2023 -
Could Peloton’s brand refresh mark the start of its comeback?
Sept. 6, 2023 -
Chipotle takes Gen Z behind the scenes to recruit new employees
Aug. 31, 2023 -
How Gap put a fresh spin on nostalgia for its fall campaign
Aug. 29, 2023