
Jessica Deyo
EditorJess Deyo is an editor with Marketing Dive. An Ohio native, she graduated from Ohio University’s E.W. Scripps School of Journalism in 2020. Before joining Marketing Dive, she was an associate editor at a regional business magazine. She enjoys staying active outdoors and expanding her collection of plants.
333 articles by Jessica Deyo
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Sephora doles out Lyft credits to transport shoppers to its stores
July 2, 2025 -
IAB standardizes gaming campaign measurement with new framework
June 30, 2025 -
Vital Farms cooks up sponsorship, custom ad for Hulu hit ‘The Bear’
June 26, 2025 -
Heinz and hip-hop producer Mustard drop new sauce at Buffalo Wild Wings
June 25, 2025 -
Olipop turns fans into influencers for pennies with PR boxes on Amazon
June 24, 2025 -
E.l.f. brings AI-powered color-matching for makeup to Pinterest
June 17, 2025 -
E.l.f. gets ‘Sunhinged’ about SPF denial for YouTube comedy special
June 12, 2025 -
Apple takes measured approach to AI updates at developers conference
June 10, 2025 -
Walmart challenges consumer perceptions with ‘Who Knew?’ campaign
June 9, 2025 -
Venmo taps ‘White Lotus’ stars for push beyond peer-to-peer payments
June 5, 2025 -
Marketing to Gen Alpha: How brands can win over the next generation
May 29, 2025 -
Why McCain Foods made an AR mobile game to teach regenerative farming
May 22, 2025 -
Pepsi crashes barbecues to rid them of Coke in latest stunt
May 15, 2025 -
Mountain Dew touts new logo with tattoo sweepstakes, TikTok Shop exclusive
May 8, 2025 -
Why QVC is targeting Gen X with a TikTok livestream shopping event
May 6, 2025 -
Pantene turns Alix Earle’s viral TikTok post into collection, campaign
May 1, 2025 -
Sephora stakes its claim in skin care with multichannel campaign
April 29, 2025 -
NFL, Adobe team up for AI-powered league and fan-generated content
April 24, 2025 -
Gatorade taps Kendrick Lamar for latest extension of ‘Is It In You?’
April 18, 2025 -
Kids entertainment brand CoComelon lends a hand in first brand campaign
April 17, 2025 -
BeReal launches US advertising platform led by former TikTok exec
April 10, 2025 -
Scotch-Brite jams to ‘So Fresh, So Clean’ to showcase joys of cleaning
April 8, 2025 -
Wendy’s nets nearly 52M impressions in single day with Snap ad product
April 3, 2025 -
Why Olaplex is leading with emotion for its latest refresh, campaign
April 2, 2025 -
Hellmann’s turns ketchup into currency to push mayo, fries combo
March 31, 2025