Creative

  • Coors Light's Case of the Mondays
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    Courtesy of Coors Light
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    Coors Light preps case of the Mondays for day after the Super Bowl

    The Molson Coors flagship continues to build buzz for its big game spot after misspelling “refreshment” as “refershment” in an ad stunt.

    By • Jan. 15, 2025
  • Actor Keegan-Michael Key pours a cocktail at a Cambria Hotels bar in a marketing campaign image for Choice Hotels International.
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    Courtesy of Choice Hotels International
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    Choice Hotels CMO talks travel ‘maximizing’ in new global ad campaign

    Actor Keegan-Michael Key returns for this year’s marketing push, which aims to build brand loyalty, Noha Abdalla shares.

    By Jenna Walters • Jan. 14, 2025
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
  • Rocket rebrand billboard
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    Courtesy of Rocket
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    How Rocket Companies’ rebrand sets the stage for a new Super Bowl approach

    A new visual identity looks to position the company as the “most culturally significant and inclusive brand in America,” said CMO Jonathan Mildenhall.

    By • Jan. 14, 2025
  • Nikki Rodriguez poses for American Eagle's Fall 2024 campaign.
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    Courtesy of American Eagle
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    How American Eagle’s CMO avoids AI’s ‘generic creative’ trap

    At NRF’s Big Show, Craig Brommers addressed mounting production demands but said delegating more work to AI is a “scary” prospect.  

    By • Jan. 14, 2025
  • A diptych shows a trio of people sporting Walmart gear next to a photo of an individual wearing a Walmart bucket hat and T-shirt
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    Permission granted by Walmart
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    How Walmart’s latest brand refresh reinforces bigger digital ambitions

    The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a stronger standalone brand asset.

    By • Updated Jan. 13, 2025
  • Four men in various states of undress pose in a Dollar Shave Club ad
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    Courtesy of Dollar Shave Club
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    Column

    Campaign Trail: Dollar Shave Club gets back to its disruptive roots

    The direct-to-consumer trailblazer is updating its irreverent streak after a period at Unilever that “neutered” the brand’s edginess, per CEO Larry Bodner.

    By • Jan. 10, 2025
  • Hyundai Amazon app
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    Courtesy of Hyundai Motor America
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    Hyundai shows how easy it is to ‘Add to Cart’ via Amazon Autos

    A campaign spot takes place in a fulfillment center, showcasing what is typically ordered through Amazon before landing on a 2025 Hyundai Santa Fe.

    By Aaron Baar • Jan. 9, 2025
  • A Starbucks store stands in Manhattan on January 30, 2024 in New York City.
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    Spencer Platt via Getty Images
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    Starbucks hands Anomaly US creative duties in blow to WPP: report

    WPP, which only won the account in October, established a bespoke Team Starbucks unit to support the coffee chain’s turnaround plan.

    By • Jan. 9, 2025
  • A still image from "Bus Stop" a video spot under TIde and Marvel Studio's "Collateral Stains" campaign.
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    Courtesy of Procter & Gamble
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    Tide, Marvel Studios tackle ‘collateral stains’ with 5D film experience

    Consumers who enter an Instagram sweepstakes will have the chance to attend a stain-filled early screening of “Captain America: Brave New World.”

    By • Jan. 8, 2025
  • Mug Root Beer Dawg DNA kit
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    Courtesy of Mug Root Beer
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    Mug Root Beer tests fans’ DNA to see who’s ‘got that dawg’ in them

    Available via TikTok Shop, the kits align with the PepsiCo brand’s rising status as an internet meme fixture and respond to fresh sales momentum.

    By • Jan. 8, 2025
  • A man sits on an airline with a blocked middle seat.
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    Courtesy of Spirit Airlines
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    Spirit Airlines lands new campaign boosting affordable luxury

    The first effort under the “More Fly” platform promotes features like more elbow room and larger seats and comes as the brand navigates bankruptcy.

    By • Jan. 8, 2025
  • John Cena in a McDonald's ad
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    Courtesy of McDonald's
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    McDonald’s value menu launch gets inspirational boost from John Cena

    The actor-wrestler appears in new ads that turn into a oddball spiel about the transformational power of the McValue platform. 

    By • Jan. 7, 2025
  • Businessman Carrying Heavy Burden of Blocks and Shapes
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    CreativaImages via Getty Images
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    Deep Dive

    10 marketing predictions for 2025 as new era of productivity dawns

    With global ad spending set to surpass $1 trillion, marketers must navigate myriad challenges, including an uncertain regulatory landscape, with finesse.

    By , , , • Jan. 7, 2025
  • A plane flys over a J.C. Penney storefront.
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    Justin Sullivan via Getty Images
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    JCPenney hires agency Mischief, seeking bigger creative swings

    Disruptor shop Mischief is tasked with developing a new creative platform and delivering bold marketing for the department store chain. 

    By • Jan. 6, 2025
  • Heineken 0.0 ad
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    Courtesy of Heineken
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    Heineken 0.0 looks to destigmatize abstaining from alcohol

    “0.0 Reasons Needed” is built around company research indicating Gen Z consumers face the most stigma for choosing a nonalcoholic beverage.

    By • Jan. 6, 2025
  • Five cans of Athletic Brewing's flagship beers
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    Courtesy of Athletic Brewing
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    Inside Athletic Brewing’s marketing as reach expands for nonalcoholic beer

    CMO Andrew Katz explains how a new multimillion-dollar campaign addresses the entrance of more "big guys" into the nonalcoholic category.

    By • Jan. 6, 2025
  • Dove Real Beauty Talks materials
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    Retrieved from Dove on January 03, 2025
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    Dove shreds toxic New Year’s resolutions in latest body confidence push

    The Unilever brand is launching its first body confidence program for women and asking them to rip up sticky notes on TikTok.

    By • Jan. 3, 2025
  • RXBAR
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    Courtesy of Kellanova
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    RXBar combats ‘New Year, New You’ ads with B.S. Blocker Truck

    The truck will tour New York City on Jan. 3 and literally block “toxic” ads reported to the brand by consumers who text a designated phone number.

    By Aaron Baar • Jan. 2, 2025
  • Sabrina Carpenter shakes espresso in a Dunkin ad
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    Retrieved from Dunkin on January 02, 2025
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    Dunkin’ gets racy with Sabrina Carpenter in ‘Shake That Ess’ campaign

    The celebrity-led effort promoting a new limited-time iced espresso beverage is part of the chain’s strategy of building a “cinematic universe” with Artists Equity.

    By • Jan. 2, 2025
  • Intuit TurboTax app in an ad
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    Courtesy of Intuit TurboTax
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    TurboTax showcases how AI streamlines tax preparation in new campaign

    With the rise of AI and the computing power of smartphones, the Intuit brand claims that doing taxes in person with a tax professional is outdated.

    By Aaron Baar • Jan. 2, 2025
  • Stefon Diggs for Domino's Emergency Pizza campaign
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    Courtesy of Domino's Pizza
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    Q&A

    Domino’s CMO on how Emergency Pizzas meet consumers where they are

    Kate Trumbull and Matt Talbot, co-founder of the brand’s AOR WorkInProgress, explain how last year’s marketing efforts set up the chain for 2025.

    By • Jan. 2, 2025
  • The Nike "swoosh" on the side of a building, with another building seen behind it.
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    Daphne Howland/Marketing Dive
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    Nike shifts more performance dollars to brand building as part of reset

    The company will also reduce its reliance on promotional activity and paid traffic as it seeks to reclaim a premium positioning with sports as its North Star.

    By • Dec. 20, 2024
  • Olipop holiday ad campaign
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    Courtesy of Olipop
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    Column

    Campaign Trail: Olipop gets in on holiday cheer with stop-motion yetis

    CMO Matt Bruhn explained how the better-for-you brand disrupted Big Soda holiday advertising alongside indie agency Callen.

    By • Dec. 20, 2024
  • A collection of helmets for all 32 National Football League teams is on display against a wall which has the NFL shield logo at its center.
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    Duane Prokop via Getty Images
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    NFL teams with Betches Media to grow viewership among women

    The women-focused entertainment platform will have access to tentpole events like the Super Bowl to fuel content including social and digital campaigns.

    By Aaron Baar • Dec. 19, 2024
  • Lucid Motors' 'Compromise Nothing' campaign imagery featuring Muhammad Ali.
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    Courtesy of Lucid Motors
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    EV maker Lucid asks drivers to ‘Compromise Nothing’ in first ad campaign

    Founded in 2016, the auto brand combats “a legacy of unfortunate trade-offs” among EVs in ads spanning digital, social, print, CTV and OOH.

    By • Dec. 19, 2024