Creative
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Courtesy of Molson Coors
Coors pulls from 'Inception' to insert brand into dreams before Super Bowl LV
Because it is frozen out of the big game by AB InBev, the marketer is using science to get people to dream about its products.
By Peter Adams • Jan. 27, 2021 -
Hellmann's first Super Bowl ad stars comedian Amy Schumer. The image was retrieved from the brand's YouTube video on Jan. 27, 2021.
Hellmann's Super Bowl debut enlists Amy Schumer to address food waste
The Unilever brand joins a growing group of big game newcomers that have seen higher sales during the pandemic and want to show a commitment to social responsibility.
By Robert Williams • Jan. 27, 2021 -
Trendline
Influencer Marketing
Despite industry-wide budget cuts since the pandemic's onset, influencer marketing has been mostly resilient as brands turn to creators for fresh content that reaches homebound consumers.
By Marketing Dive staff -
Courtesy of Chipotle
Deep DiveSuper Bowl's status as marketing bellwether diminished as brands play it safe
Some of the biggest announcements so far are advertisers like Budweiser sitting out, but newcomers — particularly brands boosted by the pandemic — are also jumping on the opportunity.
By Peter Adams • Jan. 26, 2021 -
Courtesy of Papa John's
Papa John's offers chance to win 'Epic Stuffed Chair' designed for binge-watching
Sports fans can share videos of their "epic moves" on social media for prizes that include an overstuffed, motorized chair valued at $32,500.
By Robert Williams • Jan. 26, 2021 -
Courtesy of DoorDash
DoorDash rides with Daveed Diggs, 'Sesame Street' for first Super Bowl ad
A reimagination of the "People in Your Neighborhood" song from the children's show highlights all the things that people can order via the app.
By Robert Williams • Jan. 25, 2021 -
Courtesy of Budweiser
Budweiser skips Super Bowl, reallocates ad budget to COVID-19 support
The AB InBev flagship will forgo a big game spot for the first time in 37 years, opting instead for vaccine awareness efforts that include a digital short film.
By Chris Kelly • Jan. 25, 2021 -
Courtesy of Chipotle
Chipotle's debut Super Bowl spot highlights support for local farmers
The ad's themes reflect how Chipotle believes the coronavirus has changed consumer behavior, with a greater importance on community.
By Robert Williams • Jan. 25, 2021 -
Permission granted by Gameloft
Sponsored by GameloftThe marketer's guide to level up in the gaming environment
With so many ways to get involved what is most important is to determine the alignment between your brand/offering and the audience you're trying to engage.
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Courtesy of Kraft Heinz Canada
Kraft Heinz Canada flips amateur artwork into ketchup labels
The campaign was inspired by a global experiment in which people were asked to "draw ketchup" and most drew the iconic bottle from memory.
By Robert Williams • Jan. 22, 2021 -
Courtesy of Publicis
Barilla cooks up pasta timer playlists on Spotify
The world's largest pasta company and agency Publicis released playlists with run times equal to cooking times for different pasta shapes.
By Chris Kelly • Jan. 21, 2021 -
Unilever's ambitious new plan for fighting social inequity includes more diverse advertising
Wide-ranging directives around inclusion and climate change come as the company reportedly preps a significant international media-buying review.
By Peter Adams • Jan. 21, 2021 -
Courtesy of Sun-Maid
Sun-Maid recruits kids for first 'Board of Imagination'
The packaged food marketer seeks to inspire creativity in kids with its "Imagine That" campaign.
By Robert Williams • Jan. 20, 2021 -
Courtesy of Truly Hard Seltzer
Truly Hard Seltzer targets millennials shunning Dry January
To promote new tea flavors, the brand offered free merchandise to the 62% of drinking-age millennials avoiding the alcohol-free movement.
By Robert Williams • Jan. 19, 2021 -
Volkswagen released "The Wheel" as part of the campaign showing the progression of mobility. This image was retrieved from its video on Jan. 14, 2021.
ColumnCampaign Trail: Volkswagen's ode to the wheel tracks mobility's evolution
A 90-second ad teases the brand's first all-electric car while illustrating the impact of the wheel's revolutionary design on transportation and beyond.
By Natalie Koltun • Jan. 15, 2021 -
Courtesy of Anheuser-Busch
Stella Artois ties with Blue Apron to serve at-home Super Bowl menu
NFL champs Eli Manning and Victor Cruz will demonstrate how to make game-day recipes in a special episode of the beer brand's online cooking series.
By Robert Williams • Jan. 15, 2021 -
Courtesy of Natural Light
Natural Light illustrates college debt crisis with art installation valued at $470M
A "Da Vinci of Debt" piece made of authentic diplomas accompanies a Snapchat experience that lets users virtually explore the exhibit.
By Peter Adams • Jan. 14, 2021 -
Courtesy of O'Doul's
O'Doul's and Match connect for sober-curious virtual dates
AB InBev's non-alcoholic beer brand is tapping research by the dating app that found 32% of singles feel social pressure to drink on a first date.
By Chris Kelly • Jan. 14, 2021 -
This screen grab was retrieved from Twitch streamer Fuslie's livestream on Jan. 13, 2021.
Lexus crowdsources gamer-ready car design on Twitch
The luxury carmaker will customize a full-size version of its 2021 IS sedan based on poll results from Wednesday's livestream.
By Natalie Koltun • Jan. 14, 2021 -
Courtesy of Cheetos
Cheetos teases mysterious Super Bowl ad starring Ashton Kutcher
The commercial for Cheetos Crunch Pop Mix will mark the second straight year the Frito-Lay brand has run an ad in the big game.
By Robert Williams • Jan. 14, 2021 -
Courtesy of Mattel
Mattel marks 50 years of Uno with new logo, tagline, global tournament
The toymaker is leveraging the card game's popularity to expand its reach via in-app games, livestreams and collaborations with celebrities.
By Robert Williams • Jan. 13, 2021 -
Courtesy of White Castle
White Castle revamps Valentine's Day event with drive-in, carhop service
Fans of the burger chain can book time for a socially distanced date through the OpenTable website or app.
By Robert Williams • Jan. 13, 2021 -
Courtesy of Frito-Lay
Frito-Lay to run trio of Super Bowl ads for first time
An expanded Super Bowl play from the snack marketer suggests parent PepsiCo is looking to dominate advertising around an unusual big game.
By Robert Williams • Jan. 12, 2021 -
Courtesy of Ford Motor Company
Ford declares new Bronco Sport the G.O.A.T. in ads detailing mythic origins
Creative riffing on the "greatest of all time" phrase launches as the automaker confirmed it is skipping the Super Bowl this year.
By Peter Adams • Jan. 11, 2021 -
Permission granted by General Motors
GM ushers in electric era with ambitious brand refresh, inclusive marketing campaign
An "Everybody In" platform features figures like Malcolm Gladwell and comes as the automaker plans to invest $27 billion in electric vehicles.
By Peter Adams • Jan. 11, 2021 -
Courtesy of Pepsi
Pepsi promotes Super Bowl halftime show instead of running in-game spot
As part of its multichannel campaign, the brand debuted a national TV ad, an Instagram activation and packaging with QR codes that activate digital content.
By Robert Williams • Jan. 08, 2021
