Heinz says it’s time to ditch Roman numerals for Super Bowl 57

“LVII Meanz 57” is meant to play off the brand’s ketchup packaging, which has for over 100 years boasted a trademarked number 57 on its label.

By Sara Karlovitch • Jan. 27, 2023

KFC Canada unveils winterized outdoor basketball court

As part of the “KFC Buckets Are Life” campaign, the court features pre-warmed basketballs and nets made to look like the chain’s chicken buckets.

By Sara Karlovitch • Jan. 26, 2023

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Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

A&W addresses mascot’s ‘polarizing’ lack of pants in riff on M&M’s uproar

The brand shared a statement phrased similarly to one from the confectionary marketer earlier this week announcing a hiatus for its spokescandies.

By Peter Adams • Jan. 25, 2023

Dogfish Head’s budget big game ad showcases electric football

The craft brewer spent only $7,000 on a hyper-local ad to promote its role as the official beer of the Electric Football World Championship.

By Sara Karlovitch • Jan. 25, 2023

Martha Stewart makes metaverse debut with Oreo

The celebrity chef and DIY homemaker will document her journey through the Oreoverse with a livestream on Facebook and Instagram.

By Jessica Deyo • Jan. 24, 2023

Avocados from Mexico gives Super Bowl parties a glow up with Pantone

A custom yellow-green color features in a new big game decor collection, while the marketer is also investing in its sonic branding. 

By Peter Adams • Jan. 19, 2023

How technology changes the way beauty brands interact with consumers

During an NRF Big Show panel, execs from Estée Lauder and Macy’s discussed how data, artificial intelligence and TikTok are influencing customer behavior. 

By Sara Karlovitch • Jan. 19, 2023

Lay’s and Brazilian superstar Anitta power campaign with potato electricity

A TV spot features elements of Latino culture, including reggaetón and voceteo, a Puerto Rican and Dominican trend around car sound systems.

By Chris Kelly • Jan. 18, 2023

Miller Lite, Coors Light make cases for Super Bowl spotlight

Molson Coors is playing up an internal rivalry as fans anticipate which brand will return after more than three decades locked out of the big game.

By Peter Adams • Jan. 17, 2023

Pepsi to tout zero-sugar reformulation in first Super Bowl ad in 3 years

The brand’s big-game plans have been closely watched since it stepped down as halftime show sponsor.

By Peter Adams • Jan. 13, 2023

Heineken helps Ant-Man shrink alcohol consumption in new ads

In the run up to Marvel’s “Ant-Man and The Wasp: Quantumania,” the brewer is hoping to spread the word about its alcohol-free option.

By Sara Karlovitch • Jan. 12, 2023

McDonald’s ‘tech-forward’ Lunar New Year push features AI-powered ad

In collaboration with creator Karen X Cheng, the fast food giant is returning to the metaverse and releasing an AR filter on Instagram.

By Chris Kelly • Jan. 12, 2023

Ryan Reynolds reads from AI-generated script in new Mint Mobile ad

The brand claims this is a first-of-its-kind application of ChatGPT, an early sign that AI-powered creative could be a major 2023 trend.

By Peter Adams • Jan. 11, 2023

Rémy Martin blends generations, traditions in Lunar New Year campaign

Working with several “cultural tastemakers,” the effort celebrates Asian culture across ads, in-person events and a limited-edition bottle.

By Sara Karlovitch • Jan. 10, 2023

Chex Mix remixes ‘Baby Got Back’ for bagel chips revival

The General Mills brand taps into 90s nostalgia, enlisting Sir Mix-A-Lot to rework his iconic track for the first time in the song's 30-year history.

By Chris Kelly • Jan. 10, 2023

Dunkin’ reportedly picks new creative agency, clouding future with Anomaly

Stagwell’s Anomaly recently announced plans to lay off 8% of U.S. staff, citing a “significant reduction” in Dunkin’ work as a leading factor.

By Peter Adams • Updated Jan. 9, 2023

FanDuel bets big on Gronk in first Super Bowl spot

If Rob Gronkowski is able to make a 25-yard field goal during a live Super Bowl ad, FanDuel users will share a $10 million prize.

By Sara Karlovitch • Jan. 9, 2023

M&M’s unites female spokescandies to celebrate women bucking convention

Special packaging is meant to better familiarize consumers with Purple, a new mascot that will also appear in the brand’s Super Bowl commercial.

By Peter Adams • Jan. 5, 2023

H&M centers on sustainability for Roblox activation

The Loooptopia experience allows users to create and recycle custom digital garments and unlock special rewards.

By Jessica Deyo • Jan. 5, 2023

Martha Stewart uses Tito’s vodka around the house for ‘DIY January’

In a nod to Dry January, the home chef icon showcases the breadth of possibilities for vodka beyond drinking it, like cleaning shoes or watering plants.

By Sara Karlovitch • Jan. 4, 2023

Kenan Thompson interns for Old Navy in video series invoking ‘Kindergarten Cop’

The long-tenured “SNL” veteran is out of place among pint-sized peers in a six-part effort that focuses on entertainment value over branding.

By Peter Adams • Jan. 3, 2023

8 times celebrities showed they still have marketing star power in 2022

Amid the rise of nano influencers, a number of brands still opted for A-listers — especially if they happened to be Lil Nas X or Pete Davidson.

By Jessica Deyo • Dec. 20, 2022

Budweiser helps Argentina celebrate win with World Cup packs

The brewer promises limited-edition fan packs, merchandise giveaways, music concerts and more as it wraps up its largest campaign to date.

By Sara Karlovitch • Dec. 20, 2022

NYX launches new makeup collection on Roblox

The beauty brand set up shop in iHeartLand, allowing consumers to interact virtually with its latest shades and products. 

By Sara Karlovitch • Dec. 19, 2022

Ad blitz: Tracking every marketing play for Super Bowl LVII

Frito-Lay's PopCorners teased out more details of its "Breaking Bad" revival, while Avocados from Mexico will utilize ChatGPT as part of its spot.

By Marketing Dive staff • Dec. 19, 2022