Creative
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Courtesy of Visible
Verizon's Visible eyes 'Schitt's Creek' star Dan Levy for ad campaign
Keying in on Levy's prominent eyebrows, the "Unlimited Eyebrowsing" effort highlights the "brow-sing" capabilities of the carrier's unlimited data plans.
By Robert Williams • Nov. 30, 2020 -
Courtesy of Kinder Joy
Kinder Joy's holiday campaign highlights family moments
The Ferrero brand joins other marketers in reinforcing the idea that the holidays this year can still be a special time despite some traditions being put on hold.
By Aaron Baar • Nov. 30, 2020 -
Trendline
Influencer Marketing
Despite industry-wide budget cuts since the pandemic's onset, influencer marketing has been mostly resilient as brands turn to creators for fresh content that reaches homebound consumers.
By Marketing Dive staff -
Courtesy of Pinterest
Heineken crafts bottles and cans into holiday gifts
With Pinterest and Tastemade, the cross-portfolio campaign reimagines Heineken, Dos Equis and Tecate through "holiday hack" videos.
By Aaron Baar • Nov. 25, 2020 -
Courtesy of Triscuit
Triscuit takes on food deserts with first purpose-driven campaign
"The Missing Ingredients Project" will grant $1 million to groups improving access to food, and arrives as parent company Mondelez debuts its new human-centric marketing strategy.
By Robert Williams • Nov. 25, 2020 -
Courtesy of Walmart
Walmart illuminates holidays with drone light show
The retailer's latest experiential activation was crafted with the socially distanced, contactless needs of the pandemic era in mind.
By Aaron Baar • Nov. 24, 2020 -
Courtesy of Whole Foods
Brands serve up sides of helpfulness for a topsy-turvy Thanksgiving
Meal insurance, baking fails and cooking tips command the marketing spotlight this year as homebound consumers are forced to improvise and experiment.
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Retrieved from Crunch Bar on November 23, 2020
Ferrero mocks lofty ad claims in fresh campaign for Crunch bars
The candy maker, which bought Nestlé's U.S. confectionery business in 2018, touts the benefits of "Crunching," a fictitious lifestyle trend.
By Robert Williams • Nov. 23, 2020 -
Courtesy of Firefly
Hulu uses OOH holograms to bring 'Animaniacs' reboot to life
For the show's debut weekend, animated characters were projected atop taxis and rideshare vehicles at iconic locations in New York and Los Angeles.
By Aaron Baar • Nov. 23, 2020 -
Courtesy of Bacardi
Bacardi remixes 'Conga' with Meek Mill, Leslie Grace in UGC push
Its latest music-infused campaign will splice fan content into a music video for the Grammy Awards as the pandemic pauses traditional ad shoots.
By Tatiana Walk-Morris • Nov. 20, 2020 -
Courtesy of Molson Coors
Miller Lite celebrates the end of office holiday parties with art installation
Citing research about office employees' feelings toward awkward work parties, the Molson Coors brand pushes the idea that less time at a professional gathering means more time with friends.
By Aaron Baar • Nov. 20, 2020 -
Courtesy of Brooklinen
ColumnCampaign Trail: Brooklinen builds dollhouse scenes to cast holiday magic at home
The DTC bedding brand is approaching the uncertain season with a dreamy campaign that reflects its role in providing comfort.
By Natalie Koltun • Nov. 20, 2020 -
andresr via Getty Images
Holiday ads nod to COVID-19, but depicting gatherings also works, study finds
An Ace Metrix analysis found that showing safety measures like wearing masks doesn't register a significant difference in an ad's reception.
By Peter Adams • Nov. 19, 2020 -
Retrieved from Travelocity on November 19, 2020
Travelocity taps Sarah Michelle Gellar for Thanksgiving cooking tutorial
The celeb-focused Zoom cooking class comes as the pandemic changes many consumers' plans for the holiday.
By Tatiana Walk-Morris • Nov. 19, 2020 -
Courtesy of White Castle
How QSRs can pivot their marketing to join the holiday conversation
Less travel and in-person shopping could mean fewer moments for fast food, but savvy restaurant brands still have opportunities to join in on the season.
By Chris Kelly • Nov. 19, 2020 -
Courtesy of Frito-Lay
Frito-Lay unwraps online gift shop, brings back Anna Kendrick holiday ad
Its e-commerce push comes as the marketer's research shows 50% of U.S. residents plan to shop for holiday groceries online, up from 15% last year.
By Tatiana Walk-Morris • Nov. 18, 2020 -
Retrieved from Shop Beer Gear on November 18, 2020
Bud Light taps into gaming wars with 6-pack console
Referencing recent releases by Sony PlayStation and Microsoft Xbox, the device up for auction is dubbed "half koozie, half projector and half console."
By Aaron Baar • Nov. 18, 2020 -
Courtesy of Philadelphia Cream Cheese
Philadelphia Cream Cheese mocks gaming consoles ahead of holidays
As PlayStation and Xbox debut their first major console updates in years, the Kraft Heinz brand hypes a "stunning advancement in cheesecake technology."
By Robert Williams • Nov. 17, 2020 -
Courtesy of Carl's Jr. and Hardee's
Carl's Jr. and Hardee's tempt all 5 senses with immersive campaign
A meat-scented diffuser aligns with similarly outlandish merch from other brands, and is supported by Spotify playlists, a YouTube hypnotist, '90s-era "Magic Eye" and more.
By Aaron Baar • Nov. 17, 2020 -
Photo illustration by Danielle Ternes/Marketing Dive; photograph by fizkes, Nicola Katie and Urfinguss via Getty Images
Deep DiveIs the DTC brand aesthetic bad for business?
Sans serif font and bright colored backgrounds are hallmarks of digitally native brands, but it may not matter if they all look the same.
By Cara Salpini • Nov. 16, 2020 -
JetBlue mulls agency shakeup to recapture brand mojo as priorities shift
In documents reviewed by The Wall Street Journal, the company said it sacrificed some personality in pursuit of "one-off tactics" and is now searching for culturally relevant solutions.
By Peter Adams • UPDATED: Nov. 17, 2020 at 1:16 p.m. -
Courtesy of PepsiCo
PepsiCo unites beverage brands for sustainability campaign
KeVita, Lipton, Izze, PureLeaf, Naked Juice and bubly come together for the first time to promote PepsiCo Recycling, a 10-year-old recycling initiative.
By Tatiana Walk-Morris • Nov. 16, 2020 -
Retrieved from Coolhaus on March 26, 2020
OOH ads could sway shoppers on Black Friday and Cyber Monday, study says
Among people planning to spend at least half their holiday budget on the two key shopping days, 58% report interest in ads featuring QR codes, NFC tags or text messages.
By Natalie Koltun • Nov. 16, 2020 -
Courtesy of Dunkin'
Dunkin' upgrades holiday merchandise following last year's success
An expanded selection for 2020, including customizable items, was previewed in an ad that borrows the look of vertical videos on social media.
By Robert Williams • UPDATED: Nov. 18, 2020 at 4:48 p.m. -
Courtesy of Campbell Soup Company
Campbell insures Thanksgiving side dishes with Instacart team-up
As first-time Thanksgiving hosts worry about "epic fails," the food brand's local ghost kitchens will prep replacement dishes for sides gone awry in Manhattan.
By Aaron Baar • Nov. 16, 2020 -
Retrieved from Ikea on November 15, 2020
Ikea helps families reduce holiday pressures in new campaign
The retailer celebrates traditions old and new this unusual season, with festive influencer tips and an ad that shows relatable moments from a tough year.
By Natalie Koltun • Nov. 16, 2020
