Creative
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CTV startup Innovid acquires display ad firm Herolens
Beyond giving Innovid more cross-channel flexibility, the deal aims to shore up strength against the ad-serving "duopoly" of Google and Amazon.
By Peter Adams • Sept. 20, 2019 -
Ketel One refreshes Emmy-linked campaign with animated ads
"Drink Marvelously" updates the Diageo vodka brand's cocktail-based campaign from last year's Emmy Awards.
By Barry Levine • Sept. 20, 2019 -
E!, Vans boosted results with Facebook's new interactive ad formats
Bobbi Brown Cosmetics, Uber India and Warner Bros. also saw positive results with the mobile platform's new playable, AR and poll ads.
By Robert Williams • Sept. 20, 2019 -
McDonald's promotes Uber Eats delivery with loungewear giveaway
The burger chain celebrated "McDelivery Night In" on Thursday with branded swag for mobile orders in the U.S.
By Robert Williams • Sept. 20, 2019 -
How CPGs like MillerCoors, PepsiCo use Pinterest to energize product launches
Oracle Data Cloud research shows that 75% of Pinterest users are "very interested" in trying new products.
By Peter Adams • Sept. 19, 2019 -
Lay's goes 'Insta-worthy' in packaging refresh to attract younger consumers
The PepsiCo brand will support its first new package design in a dozen years with TV, digital and OOH ads.
By Barry Levine • Sept. 19, 2019 -
53% of consumers say brands are more political, down from 64%, survey finds
About one-third of Gen Z and 27% of millennials think brands should try to impact political and cultural issues, but only 16% of Gen X and 13% of Boomers agree.
By Barry Levine • Sept. 19, 2019 -
ANA debuts measurement for cultural impact of advertising
A metric developed with NBCUniversal and member companies aims to pinpoint how cultural insights in ads affect brand, purchase intent and loyalty.
By Robert Williams • Sept. 18, 2019 -
LG taps Vanilla Ice, Ice-T for experiential cocktail competition
To promote a refrigerator that makes cocktail-ready ice, the electronics company is hosting a pop-up bar in New York City this week.
By Dianna Christe • Sept. 18, 2019 -
Pepsi heralds return of 'Sunday Night Football' to Cleveland with limited-edition soda
Orange-hued "Believeland" Pepsi will be doled out at a free tailgate for Browns fans ahead of the broadcast on Sept. 22.
By Peter Adams • Sept. 17, 2019 -
Philadelphia Cream Cheese's new tool turns anything into a 'bagel'
The Kraft Heinz brand is selling the novelty "Bagel That" device on Amazon.
By Barry Levine • Sept. 17, 2019 -
Bud Light debuts alien cans despite 'Storm Area 51' event cancellation
While the viral Facebook event was called off, AB InBev's flagship brew is doubling down with limited-edition merch and experiential efforts.
By Dianna Christe • Sept. 16, 2019 -
OpinionFor retail brands, there's never been a better time to mine millennial FOMO
Taking full advantage of the experience economy requires more than the occasional loyalty perk, trunk show or Instagrammable moment, writes Aptos' Dave Bruno.
By Dave Bruno • Sept. 16, 2019 -
Godiva taps digital for global branding campaign focused on founder
In an attempt to grow its business five times over six years, the brand is focused on "creating wonder and delight."
By Dianna Christe • Sept. 16, 2019 -
Budweiser's 'Serve Our Heroes' tops ranking of purpose-driven ads
Ace Metrix measured the cultural impact of ads by scoring them on "most empowering" messaging with the least chance of negative reaction.
By Barry Levine • Sept. 13, 2019 -
Bacardi turns the sounds of bartending into ASMR-inspired video
Soundtracked by musician Swizz Beatz, "Sound of Rum" features top bartenders from around the world and builds on the brand's music marketing.
By Barry Levine • Sept. 13, 2019 -
ColumnCampaign Trail: Bombay Sapphire brings new meaning to UGC with crowdsourced creative
Nearly 7,000 people contributed to a tech-powered installation the Bacardi gin brand hosted to awaken the artistic capacity within everyone.
By Natalie Koltun • Sept. 13, 2019 -
NFL kicks off weekly show exclusively on YouTube
Following partnerships with TikTok and Reddit, the league continues its efforts to appeal to younger, digitally native sports fans.
By Barry Levine • Sept. 12, 2019 -
Popeyes asks customers to BYO bun after chicken sandwich sellout
The humorous campaign follows a shortage of the chain's new chicken sandwich after just two weeks.
By Barry Levine • Sept. 12, 2019 -
Coke's e-commerce site offers Overwatch League team bottles
The Overwatch League in February named Coca-Cola as its official beverage sponsor going into its 2019 season.
By Robert Williams • Sept. 12, 2019 -
Hasbro wades into gender pay discussion with female-focused Ms. Monopoly
The toymaker has reworked its classic board game to pay women more, but the rollout has drawn criticism.
By Peter Adams • Sept. 11, 2019 -
Mtn Dew, Doritos to host esports tournament for 'Call of Duty'
The competition will team gamers with two NBA stars and an actress. Fans who can't attend in person can view a livestream on Twitch, Facebook and Twitter.
By Robert Williams • Sept. 11, 2019 -
KFC cooks up dating simulator game for Colonel Sanders
The anime-style "I Love You, Colonel Sanders! A Finger Lickin' Good Dating Simulator" was revealed on Steam and will feature "cute miniature food."
By Dianna Christe • Sept. 11, 2019 -
Natural Light lands helicopter at wine event as seltzer sales fizz over
With hard seltzer sales booming and White Claw, in particular, surging, Anheuser-Busch recently entered the battle of the bubbles.
By Barry Levine • Sept. 10, 2019 -
Diet Coke adorns fresh campaign with popular phrases like 'it's lit'
Snapchat users in the U.K. can choose a lens showing an expression from the campaign such as "can't even" or "yaasss."
By Barry Levine • Sept. 10, 2019
