Creative
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Retrieved from Avocados from Mexico on December 09, 2022
Avocados from Mexico returns to Super Bowl with ‘good times and good taste’
A 30-second ad will tie into a larger campaign and new shopper marketing program featuring real-life couple Deion Sanders and Tracey Edmonds.
By Peter Adams • Dec. 9, 2022 -
Permission granted by Duracell
ColumnCampaign Trail: Duracell swaps product focus for emotionally led holiday ads
Along with changing up its messaging strategy, the battery marketer is taking a different approach to social with a spotlight on its new TikTok creator program.
By Peter Adams • Dec. 9, 2022 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Permission granted by The Coca-Cola Company
Coke’s holiday strategy leans into streaming with Prime Video anthology
A series of shorts come from a new “Real Magic Presents” banner and highlight diverse storytellers from around the globe.
By Peter Adams • Dec. 8, 2022 -
Courtesy of Snap Inc.
Adidas, Snapchat partner for exclusive Bitmoji Fashion Drop
Users within the app can purchase a virtual yellow track jacket branded with the retailer’s signature three stripes for 250 Snap Tokens.
By Jessica Deyo • Dec. 7, 2022 -
Courtesy of GE
GE is sole sponsor of NY Times print edition for a day
The conglomerate also leveraged desktop, mobile and audio activations across the newspaper’s properties to showcase three new companies.
By Sara Karlovitch • Dec. 7, 2022 -
Courtesy of Molson Coors
Miller High Life unveils leg lamp beer tower inspired by ‘A Christmas Story’
The nostalgic novelty product retails for $120 and, unlike in the movie, features a vessel that doubles as a beer dispenser.
By Sara Karlovitch • Dec. 6, 2022 -
Courtesy of NFL
NFL expands Fortnite presence with sponsor Visa
The NFL Zone will be a persistent presence featuring mini-games, virtual tailgating experiences and content from creators.
By Aaron Baar • Dec. 1, 2022 -
Kar Tr via Getty Images
An industry in motion: the greatest forces shaping marketing in 2022
After another tumultuous year, Marketing Dive has gathered the stories that key into the biggest industry developments, whether related to emerging channels or striking the right tone.
By Sara Karlovitch • Dec. 1, 2022 -
Courtesy of Diageo
Crown Royal’s digital collectible sends care packages to troops
Consumers can nominate someone they think is deserving of a digital crown through the end of the year.
By Sara Karlovitch • Nov. 30, 2022 -
Retrieved from HelloFresh via Business Wire on November 29, 2022
HelloFresh caters to ‘Elf’ fans with meal kits serving Buddy’s signature dish
A limited-run holiday product includes step-by-step instructions for recreating a meal consisting of spaghetti topped with syrup and sweets.
By Peter Adams • Nov. 29, 2022 -
Retrieved from Corona Extra USA on November 29, 2022
Corona turns iconic holiday ad into virtual Tannenpalm Tree Lot
Taking inspiration from its 32-year-old “O’Tannenpalm” holiday ad, Corona has created a promotion that is both nostalgic and looks towards the future.
By Aaron Baar • Nov. 29, 2022 -
Courtesy of Taco Bell
Taco Bell embraces soccer, Latin culture in new ad
The chain looks to capitalize on the World Cup in a new soccer-themed campaign featuring a diverse array of talent.
By Sara Karlovitch • Nov. 29, 2022 -
Liliboas via Getty Images
Duracell’s holiday ad draws on nostalgic power of home movies
A retro theme extends to Twitter, where the brand is pitting old-school toys like Furby and Bop-It against each other in a bracket tournament.
By Peter Adams • Nov. 28, 2022 -
gorodenkoff via Getty Images
As seen on: 6 ways marketers evolved product placement strategy this year
Brands from Coors Banquet to Kraft Mac & Cheese have seen tremendous value from product placement as viewer fragmentation increases.
By Sara Karlovitch • Nov. 28, 2022 -
Photo by Scott Heins/Getty Images via Getty Images
Live shopping comes to select NYC holiday window displays
Social buying platform TalkShopLive is embedding QR codes into retail displays, which will allow consumers to purchase featured products.
By Aaron Baar • Nov. 28, 2022 -
Courtesy of Macy's
Macy’s bets on the metaverse for Thanksgiving Day Parade
The department store is giving fans the opportunity to vote on an NFT balloon that will be made into a real-life balloon for next year’s event.
By Sara Karlovitch • Nov. 23, 2022 -
Courtesy of Maximum Effort
Back from the dead: 5 brands join forces to celebrate ‘The Walking Dead’ finale
Maximum Effort helped coordinate the effort, which saw zombie-filled commercials from Autodesk, Deloitte, DoorDash, MNTN and Ring.
By Sara Karlovitch • Nov. 22, 2022 -
Courtesy of PepsiCo
PepsiCo bridges snacks and beverages for shared holiday ad
The tie-up is the first time Frito-Lay and PepsiCo’s beverages division have collaborated on a national holiday commercial.
By Jessica Deyo • Nov. 22, 2022 -
Courtesy of Honda
Honda targets Asian Americans with CR-V ads in multiple languages
With Mandarin, Vietnamese and Korean versions of its ad spot, the brand hopes to engage a quickly growing market of many different cultures.
By Aaron Baar • Nov. 22, 2022 -
Courtesy of Diageo
Smirnoff promotes safe holiday drinking with animated ‘Drops of Advice’
The vodka brand shares advice across entertaining animated shorts in an effort that ties into parent company Diageo’s social progress framework.
By Sara Karlovitch • Nov. 21, 2022 -
Retrieved from State Farm on November 21, 2022
State Farm riffs off new brand character with jazz CD, hotline
“Jazz Bath: The Bath Bomb Sessions,” plays off of an existing commercial starring saxophone-playing character Jeff and quarterback Patrick Mahomes.
By Aaron Baar • Nov. 21, 2022 -
Courtesy of Oreo
Hitting rewind: 7 pieces of nostalgic marketing that helped consumers unplug
Deepfakes of ‘80s action stars, Blockbuster activations and retro video games made donning rose-colored glasses easier in a challenging year.
By Peter Adams • Nov. 21, 2022 -
Courtesy of Kraft-Heinz
Claussen pickles sponsors star-studded pickleball match
The Kraft-Heinz brand was an exclusive sponsor of “Pickled” on CBS as the marketing momentum behind pickleball continues.
By Sara Karlovitch • Nov. 18, 2022 -
Courtesy of JCPenny
JCPenney reimagines holiday variety shows for Facebook Live
The “JCP Live Holiday Spectacular” feels a bit like a throwback to the holiday variety shows of the past.
By Aaron Baar • Nov. 18, 2022 -
Courtesy of Anheuser-Busch InBev
Budweiser rallies over 100 influencers for World Cup effort
As part of the global campaign, influencers will appear in Lil Baby’s “The World is Yours to Take” music video while also generating individual content.
By Sara Karlovitch • Nov. 17, 2022
