Creative
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Permission granted by The Kraft Heinz Company
Kraft Heinz’s biggest portfolio campaign to date celebrates America250
The CPG giant is uniting several of its top brands to capitalize on cookout season as it ramps up marketing spend to support its turnaround.
By Peter Adams • May 12, 2026 -
Courtesy of Nike
Deep DiveWhere Nike’s marketing comeback is stumbling — and where it can still win
A recent whiff around the Boston Marathon is indicative of the brand’s struggles to pull off aspirational messaging it once executed with rare finesse.
By Peter Adams • May 12, 2026 -
Explore the Trendline➔
Getty Images
TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Courtesy of Foot Locker
Foot Locker debuts year-round basketball brand platform under new CMO
Brett O’Brien, previously chief sports officer at PepsiCo, was appointed by the retailer after it was acquired by Dick’s Sporting Goods in September.
By Chris Kelly • May 12, 2026 -
Spencer Platt via Getty Images
Heineken focuses agency roster on fewer future-fit partners
Dentsu retains global media duties, extending a decade-long relationship, while creative is being consolidated with Publicis, WPP and Stagwell.
By Peter Adams • May 11, 2026 -
Permission granted by Adobe
Sponsored by AdobeAdobe Acrobat as a marketing tool? New AI features help you reach every stakeholder, every time
Marketers know better than anyone that how you present information is just as important as the information itself.
By By Michi Alexander, VP Product Marketing, Adobe Acrobat • May 11, 2026 -
Courtesy of Tecate
ColumnCampaign Trail: Tecate empowers repatriated Mexicans
Created with LePub Mexico City, “Welcome Back, Paisano” uses a sharp sense of humor to help the brand move from purpose to action.
By Chris Kelly • May 8, 2026 -
Courtesy of Luna Bar
Luna Bar strategizes new era with social ads starring Jessica Alba
The Mondelēz-owned snack bar brand’s “Easy to Love” campaign represents its first major creative push in nearly a decade.
By Jessica Hammers • May 7, 2026 -
Courtesy of Papa Johns
Q&APapa Johns’ CMO on driving cultural relevance with a ‘Toy Story’ tie-up
Jenna Bromberg digs into recent moves around marketing co-ops and agency partners and how the chain is working with Google Cloud on AI.
By Chris Kelly • May 7, 2026 -
Courtesy of Lay's
Lay’s World Cup marketing strategy focuses on ‘scaled intimacy’ with fans
Along with star-studded ads anchored on a real watch party, the brand is hosting a 4 million followers-strong WhatsApp group to drive connection.
By Peter Adams • May 5, 2026 -
Courtesy of Toyota
Toyota merges 4 distinct campaigns in EV push
With EV sales on the rise, the automaker worked with four separate agencies to create a diverse set of creatives that target key demographics.
By Sara Karlovitch • May 5, 2026 -
Courtesy of DoorDash
DoorDash delivers memes, reality TV moms for Mother’s Day campaign
A hero spot and social content spotlight the mom group chat as part of an effort that includes deals with Ulta, Old Navy and more.
By Chris Kelly • May 4, 2026 -
Courtesy of Snapdragon
How Qualcomm is building an iconic consumer brand for the AI era
CMO Don McGuire details the tech giant’s work to develop consumer brand Snapdragon, which culminates in a new campaign by 72andSunny.
By Chris Kelly • May 4, 2026 -
Courtesy of Ford
Ford CMO on bringing American values to life for nation’s 250th birthday
Global CMO Lisa Materazzo explains how the automaker is looking to shift the tone of the marketing world from big and loud to action oriented.
By Chris Kelly • May 1, 2026 -
Courtesy of Carter's
Q&ACarter’s CMO on evolving marketing by pairing heritage with progress
The first creative under Global CMO Sarah Crockett captures a universal truth of youth sports: Parents around the world will eventually shout “Wrong goal!”
By Chris Kelly • April 30, 2026 -
Courtesy of Coors Light
Coors Light elongates name to celebrate World Cup goals
The campaign, which includes a national ad spot by Droga5, is also timed to the brand’s release of its first nonalcoholic beer next month.
By Chris Kelly • April 29, 2026 -
Courtesy of Diageo
Buchanan’s celebrates Latino community, culture ahead of World Cup
The campaign includes a collaboration with musician Rauw Alejandro, on-site activations and a limited-edition bottle collection.
By Sara Karlovitch • April 27, 2026 -
Courtesy of Celsius
Celsius unites sports, music and culture ahead of soccer-centric summer
Soccer stars, DJ Diplo and creator Marlon Garcia feature in a new ad that reimagines the brand’s “Live. Fit. Go.” slogan as “Live. Fit. Goal.”
By Chris Kelly • April 27, 2026 -
Courtesy of Coca-Cola
Deep DiveHow ‘Devil Wears Prada 2’ designed a ‘fashion collection’ of brand partners
Diet Coke, L’Oréal, Grey Goose, Starbucks and others use a variety of marketing tactics to deepen partnerships with the highly anticipated sequel.
By Chris Kelly • April 27, 2026 -
Courtesy of Marc Jacobs
Marc Jacobs puts luxury spin on microdrama content with ‘The Scene’
The social-first effort, written by and starring actor Rachel Sennott, is part of a larger evolution in the brand’s approach to visual storytelling.
By Peter Adams • April 24, 2026 -
Courtesy of 1664
ColumnCampaign Trail: 1664 taps multiple Robert Pattinsons to examine good taste
The beer brand formerly known as Kronenbourg 1664 worked with agency Fold7 and director Brady Corbet to answer “A Question of Good Taste.”
By Chris Kelly • April 24, 2026 -
Courtesy of Garage Beer
Deep DiveWhat marketers need to know as branded films return to screens
E.l.f., Garage Beer and Texas Pete executives dig into the concerns and opportunities around a resurgent trend in long-form content.
By Chris Kelly • April 23, 2026 -
Courtesy of Powerade
How Powerade’s World Cup campaign attempts to break through a crowded field
Forthcoming social content features everyday athletes and up-and-coming international stars in Spain’s Lamine Yamal and Brazil’s Rodrygo Goes.
By Chris Kelly • April 23, 2026 -
Courtesy of Smoothie King
Smoothie King tackles nutritional advice overload in new ads
The campaign developed with BarkleyOKRP is part of a larger expansion plan that includes more food options and revamped store designs.
By Peter Adams • April 22, 2026 -
Courtesy of Snickers
Snickers extends ‘Hungry’ platform around peanut butter products
The Mars brand is also marketing its Peanut Butter Ice Cream products with an effort around the NFL draft that encourages fans to “Chill.”
By Chris Kelly • April 21, 2026 -
Courtesy of Kraft Heinz
Heinz kicks off NFL deal by inducting 57th draft pick into new club
The league’s first global condiment partner will plaster its hometown of Pittsburgh — the location of the 2026 draft — with OOH ads.
By Sara Karlovitch • April 21, 2026
