Creative
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ColumnComic Dive: Beer Wars
A Super Bowl campaign has metastasized into dueling ads by MillerCoors and Anheuser-Busch InBev, and even a lawsuit. But are consumers drinking it up?
By John Hazard • March 22, 2019 -
Dunkin' and Saucony bring back doughnut-themed running shoe
Last year's Boston Marathon collaboration between the two local brands quickly sold out, prompting them to create a new limited-edition offering.
By Erica Sweeney • March 22, 2019 -
Hilton rings in 100 years with content series inspired by John Lennon and Yoko Ono's Bed-In
"Room 702" features stories of real employees and how they embody the peaceful message of the couple's famous protest against the Vietnam War.
By Peter Adams , Erica Sweeney • March 22, 2019 -
P&G's SK-II pairs James Corden with Chloë Grace Moretz for bathroom skincare chat
Humorous YouTube clips of the duo tap dancing and creating an ASMR video aim to change how people view skincare.
By Erica Sweeney • March 21, 2019 -
BodyArmor pits fans against sports stars with March Madness 'bracket challenge'
The Coca-Cola-backed sports drink's campaign lets basketball fans see how their picks measure up to those selected by a roster of athletes.
By Erica Sweeney • March 21, 2019 -
Burger King sets rivals' ads aflame with AR app
Customers in Brazil win a free Whopper for virtually burning print and billboard ads of competitors like McDonald's.
By Robert Williams • March 21, 2019 -
ANA's new consortium works to rebuild trust between brands and agencies
Transparency concerns and in-housing are two factors contributing to a loss of trust over the past couple of years, ANA research found.
By Erica Sweeney • March 21, 2019 -
Miller Lite reimagines controversial Bud Light ad, provoking a response
As March Madness begins, the beer rivalry gets ugly with the AB InBev brand going on the defensive after Miller Lite launched an expensive series of "competitive" ads.
By Peter Adams • March 20, 2019 -
Pinterest, Airbnb find brand synergy with co-produced travel guide
The guide includes travel hacks and trends for different types of vacations, and offers insights into what people are searching for on the platforms.
By Erica Sweeney • March 20, 2019 -
Pandora unveils first sonic logo in campaign refresh
A spring installment of the streaming platform's "Sound On" initiative aims to help users identify the brand whenever its three-second sound bite chimes.
By Robert Williams • March 20, 2019 -
McDonald's and La-Z-Boy partner on 'McDelivery Couch' sweepstakes
The promotion for McDelivery with Uber Eats includes a chance to win a decked-out couch for binge-watching.
By Erica Sweeney • March 20, 2019 -
Smirnoff contest solicits pitches to bring Fourth of July parties to life
Videos of fans explaining how they'll serve Smirnoff Red, White & Berry vodka will be shared on the Diageo brand's YouTube channel.
By Erica Sweeney • March 19, 2019 -
Campbell unveils new campaigns, ramps up media spend for 4 core snack brands
The CPG's snack division will increase its media spend by 25% for the second half of 2019 with a focus on TV, according to Ad Age.
By Erica Sweeney • March 19, 2019 -
Jordan Peele's 'Us' releases first-ever takeover of Spotify's movies hub
The nearly two-hour listening experience includes songs recommended by star Winston Duke and features discussions with writer-director Peele.
By Erica Sweeney • March 19, 2019 -
Microinfluencers outshine celebrities by capturing 40% of brands' spend, study finds
While many consumers have been inspired to purchase by an influencer, most expect brands to be transparent about their partner relationships.
By Erica Sweeney • March 18, 2019 -
Surprising don'ts for cause-related marketing
A new study suggests that seemingly intuitive approaches, such as emotionally intense messages, actually make consumers more skeptical of a company's goals.
By Peter Adams • March 18, 2019 -
Snickers and Skittles expand partnership with WWE
Snickers will once again be a presenting sponsor of WrestleMania and is releasing a limited-edition, WWE-themed line of Hunger Bars.
By Erica Sweeney • March 18, 2019 -
Buffalo Wild Wings debuts 'Jewel Stool' supporting vasectomy patients for March Madness
Part of a larger campaign, the customized barstool recognizes the uptick in surgeries that occur around the college basketball tournament.
By Erica Sweeney • March 18, 2019 -
Burger King takes on Starbucks with app-based coffee subscription service
BK Café Coffee lets users pay $5 per month — or, "the price of a large cappuccino from Starbucks"— for a daily brew.
By Peter Adams • March 15, 2019 -
ColumnCampaign Trail: NFL celebrates 100 years; Del Taco's fry soap; Dua Lipa does 'shoppertainment'
The football league attempts to attract generations of fans, while a taco chain taps the quirky product trend and an Asian e-commerce platform melds online shopping and livestreamed concerts.
By Peter Adams , Natalie Koltun , Chris Kelly • March 15, 2019 -
Olay turns its musical videos into a Broadway show
Fans can share a video clip of themselves performing one of the tunes on Instagram to win a free trip to NYC to see "Olay Live: The Road to Glow."
By Erica Sweeney • March 14, 2019 -
Mars, Sheraton unveil new logos and brand identities
The brand refreshes underscore how legacy marketers are revamping their strategies from the ground up to engage a new generation of consumers.
By Erica Sweeney • March 13, 2019 -
Coors Light's 'smart' tap dispenses free beer when Bud Light goes negative
The activation in bars around the country is a response to Bud Light's Super Bowl commercial, which called out Coors Light and Miller Lite for their use of corn syrup.
By Erica Sweeney • March 13, 2019 -
SponsoredGo ahead, obsess over efficiency – these brands did, and look what happened
Here's how three marketers improved efficiency to boost campaign results in the "do more with less" era.
By Paul Nowak, Director of Strategy & Development, Quad • March 12, 2019 -
Hanes debuts limited-edition trading cards to celebrate 30th anniversary of Michael Jordan campaign
Cards are available in select packs of men's underwear, and 10 fans will find a rare card autographed by Jordan.
By Erica Sweeney • March 12, 2019
