Creative
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Courtesy of The Body Shop
ColumnCampaign Trail: The Body Shop weaponizes graphics to take on anti-LGBTQ bills
The beauty brand spelled out support for a wide range of sexual orientations and gender identities as part of efforts to combat bills like Florida's so-called "Don't Say Gay" law, which goes into effect today.
By Chris Kelly • July 1, 2022 -
Nike attributes digital revenue growth to demand across mobile apps
The sportswear giant saw the highest traffic for its commerce app yet with a campaign celebrating the brand’s 50th anniversary.
By Robert Williams • June 30, 2022 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Permission granted by McDonald's USA
McDonald's stakes out virtual summer camp in mobile app
Featuring merchandise, menu hacks and music performances, the 27-day effort offers another sign the chain views its app as a linchpin to winning Gen Z.
By Peter Adams • June 30, 2022 -
Courtesy of The Coca-Cola Company
Coke teams up with Marshmello for limited-edition flavor
The brand’s first flavor co-created with an artist is the latest effort to come out of the Coca-Cola Creations platform that launched earlier this year.
By Sara Karlovitch • June 30, 2022 -
Courtesy of Reddit
Reddit ramps up advertising with first US TV campaign
“Find your people” pushes the platform’s community-centered message by meeting consumers where they are — on the couch.
By Jessica Deyo • June 29, 2022 -
Courtesy of Old Spice
Old Spice teams with Arby's to tackle 'meat sweats'
Along with a new spot, the collaboration includes a limited-edition kit featuring a roast beef-patterned sweat suit and two cans of antiperspirant.
By Chris Kelly • Updated June 29, 2022 -
Retrieved from YouTube on June 29, 2022
Save A Lot puts private brands front and center in new ad campaign
The video spots, which show store brands muscling out their mainstream equivalents, underscore the growing importance of private label in connecting with shoppers amid ongoing high inflation.
By Catherine Douglas Moran • June 29, 2022 -
Courtesy of Sweetgreen
Sweetgreen launches digital feature to reward customers for meeting goals
The chain partnered with TikTok creator Emmanuel Duverneau to create content on the platform as part of a campaign designed by its in-house agency.
By Julie Littman • June 28, 2022 -
Eamonn M. McCormack via Getty Images
Cannes Lions returns energized but in tension with real-world problems
Economic concerns and environmental protests rubbed up against the “we’re back” attitude of advertising’s glitziest confab.
By Peter Adams • June 27, 2022 -
Courtesy of Bacardi
Bacardi unveils line of wearable QR codes to promote up-and-coming artists
The rum brand partnered with a streetwear label and a Grammy Award-winning record producer to create a clothing line that links to a new album.
By Sara Karlovitch • June 24, 2022 -
Anthony Kwan via Getty Images
Metaverse madness: What brands are doing to cut through the noise
As marketers rush to plant a flag on the still-nascent space, lessons about what is and isn't working have begun to emerge.
June 24, 2022 -
Courtesy of The Kraft Heinz Company
Kraft rebrands macaroni and cheese to promote comfort food positioning
Changes are subtle, including adopting the commonly used “Mac & Cheese” name, but could resonate with consumers who value positivity and self-care.
By Peter Adams • June 23, 2022 -
Courtesy of Miller Lite
Miller Lite honors female brewer Mary Lisle with limited-edition cans
The Fourth of July packaging play seeks to reach female consumers while educating the public on an overlooked aspect of the history of U.S. brewing.
By Sara Karlovitch • June 23, 2022 -
Robin Marchant/Getty Images for NYCWFF via Getty Images
Q&AWhy Heineken is ramping up investment in consumer experiences
CMO Jonnie Cahill explained how the beer brand is partnering with Formula 1 and professional soccer as the value of in-person engagement grows.
By Sara Karlovitch • June 21, 2022 -
Courtesy of Wendy's
Wendy's streamlines national-to-local social advertising with Tiger Pistol
The QSR chain has teamed with the largest third-party publisher of collaborative social ads to transform its local ad strategy.
By Chris Kelly • June 21, 2022 -
Courtesy of Liquid Death
ColumnCampaign Trail: Liquid Death pranks taste testers with pricey — but disgusting — beverages
The edgy brand blindfolded real people and had them compare flavored water to high-priced liquids like squid ink and lobster Béarnaise sauce.
By Chris Kelly • June 17, 2022 -
Courtesy of Stella Artois
Stella Artois sets sights on dinnertime as work-life divide remains blurred
Acknowledging how working from home has altered the dining experience, the Anheuser-Busch beer linked with Instacart to help consumers prepare meals.
By Chris Kelly • June 16, 2022 -
Jacob Lund/Getty via Getty Images
Consumers are looking for humor but brands aren't delivering, survey says
Nearly half of consumers haven’t felt true happiness in two years, and many are looking to brands to deliver joy through ads and experiences, Oracle found.
By Sara Karlovitch • June 15, 2022 -
Courtesy of Chobani
Chobani launches intergalactic oat milk race on Roblox
The brand is promoting its line of oat milk products with a metaverse race benefiting Hunger Free America.
By Sara Karlovitch • June 14, 2022 -
Courtesy of Garnier
L'Oréal's Garnier doubles down on esports with Team Vitality
The partnership demonstrates how brands from verticals not usually associated with esports are getting in on the action to engage younger consumers.
By Chris Kelly • June 14, 2022 -
Anheuser-Busch
Bud Light, Wieden + Kennedy part ways as beer marketer puts creative under review
The shop behind iconic campaigns like the viral “Dilly Dilly” effort declined to participate in the process, teeing up a fresh chapter for Bud Light’s marketing.
By Peter Adams • June 13, 2022 -
Courtesy of Diageo
Diageo's Bulleit plants environmental change at Tribeca Festival
Hand-painted bourbon barrel planters, along with a limited-run vinyl of music performances, will be available for sale after the festival.
By Sara Karlovitch • June 10, 2022 -
Courtesy of Timberland
Timberland brings boot innovation to the metaverse with Fortnite island
The custom space features a virtual iteration of its real-world design lab and varied biomes for visitors to explore wearing experimental “Metaboots.”
By Peter Adams • June 10, 2022 -
Courtesy of Anheuser-Busch InBev
Budweiser, Zed Run race into new partnership with Clydesdale NFTs
The tie-up also makes the brand the official beer of the digital horse racing platform, another sign of parent AB InBev’s growing metaverse investments.
By Sara Karlovitch • June 9, 2022 -
Courtesy of Forever 21
Forever 21, Barbie launch summer collection available in the metaverse
The limited-edition Barbie Summer 2022 Collection will be available online, in stores and at the Forever 21 Shop City on Roblox.
By Tatiana Walk-Morris • June 9, 2022
