Creative


  • An out-of-home ad featuring a Ben & Jerry's campaign
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    Courtesy of Ben & Jerry's
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    Ben & Jerry’s first ad campaign in years is a call for more activists

    Created with DCX Growth Accelerator, the effort calls out a variety of change-making causes even as other brands pull back on purpose-driven marketing.

    By June 13, 2024
  • Two people in Skyy Vodka campaign
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    Courtesy of Skyy Vodka
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    How Skyy vodka is reformulating disruption for a new generation

    A campaign running heavily on digital channels uses retro visuals and nostalgia to stand out while nodding to the brand’s marketing heritage.

    By Aaron Baar • June 13, 2024
  • A sign is posted at the Nvidia headquarters on May 25, 2022 in Santa Clara, California.
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    Justin Sullivan / Staff via Getty Images
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    Kantar: AI pivot helps fuel brand value growth following down year

    Chipmaker Nvidia grew brand value 178% this year while the enterprise tech and services category was the fastest gainer tracked by the firm. 

    By June 12, 2024
  • Vlad Guerrero Jr drinking Bodyarmor
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    Courtesy of Bodyarmor
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    Q&A

    How BodyArmor’s CMO is playing catch-up in the crowded hydration market

    Tom Gargiulo explains how the Coca-Cola brand is rolling out bottles with AR functionality that feature MLB and NFL athletes to engage with Gen Z.

    By June 12, 2024
  • Flavor Flav clock for Red Lobster
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    Courtesy of Red Lobster
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    Red Lobster says it’s ‘here to stay’ with Flavor Flav-led campaign

    The rapper-turned-reality-TV personality narrates new ad spots and an AR filter lets users virtually don his recognizable clock necklace.

    By June 11, 2024
  • man and women in front of camera at an online webinar
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    izusek via Getty Images
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    Omnicom consolidates global production under one banner

    Omnicom Production will be led by former Publicis Production Global CEO Sergio Lopez and is the holding company’s latest bid to streamline creativity. 

    By Aaron Baar • June 10, 2024
  • Ocean Spray Cranberries' new brand character, Johnny, appears in a still for the brand's latest creative under its new masterbrand "Just Add Cran."
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    Courtesy of Ocean Spray Cranberries, Inc.
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    Ocean Spray unveils ‘Just Add Cran’ campaign to fuel future creative

    The effort introduces a new brand character, Johnny, the “straight-shooter cousin” of the iconic farmer duo featured in the marketer’s past creative. 

    By June 10, 2024
  • A group of people in a Dr Pepper ad
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    Courtesy of Dr Pepper
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    How Dr Pepper passed Pepsi by marketing around football, flavor innovation

    The 140-year-old soda brand has relied on investment, patience and agile marketing to become the number two soft drink in the U.S.

    By June 10, 2024
  • Zendaya for sneaker brand On
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    Courtesy of On
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    On Running appoints Zendaya as brand partner in multiyear deal

    As legacy rivals like Nike face fresh pressures, On is looking to shore up its sport and fashion credibility with help from a major star. 

    By June 7, 2024
  • Two adults watch two children draw in an art-filled room
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    Courtesy of Crayola
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    Column

    Campaign Trail: Crayola reunites adults with childhood art to spur creativity

    In partnership with Dentsu Creative, the effort features a tear-jerking short film that shows the power of creative self-expression across generations.

    By June 7, 2024
  • Women as part of WACL's new campaign pushing for gender equality in advertising appear together.
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    Courtesy of WACL
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    Advocacy group taps creators to call for gender equality in ad industry

    Women in Advertising, Communications and Leadership’s new campaign asks women creators what representation in the industry means to them.

    By Aaron Baar • June 6, 2024
  • Givenchy Beauty's Roblox experience, the Givenchy Beauty House, overhauled in celebration of Pride Month.
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    Courtesy of Givenchy Beauty
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    Givenchy Beauty makes over Roblox space for Pride Month

    The luxury brand overhauled its space on the platform to feature rainbows, flags and a pop-up showcasing virtual wearables from LGBTQ+ designers.

    By June 6, 2024
  • J. Smith-Cameron and two actors in Jif's "The Merger" campaign
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    Courtesy of J.M. Smucker
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    Jif dips into ‘Succession’ to promote peanut butter, chocolate merger

    A short film starring J. Smith-Cameron documents a fictional deal between ​​The Peanut Butter Group and Chocolatey Corp. in the style of the HBO hit.

    By June 4, 2024
  • Two Toyota Camry cars in front of a music venue in a new ad
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    Courtesy of Toyota
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    Toyota turns review into music video for ‘vibe’-heavy Camry campaign

    The automaker’s campaign is the latest effort from T2, the multiagency model that brings together mainstream and multicultural marketing.

    By June 3, 2024
  • Four people sit at a table in a U.S. Bank location
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    Courtesy of U.S. Bank
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    U.S. Bank taps AI to create audience models for national campaign

    “The Power of Us” used Supernatural AI’s tech to create avatars of the bank’s core target groups and test the baseline idea and initial creative.

    By Aaron Baar • June 3, 2024
  • The Department of Research and Deliciousment in Sonic Drive-In's new campaign
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    Retrieved from Sonic Drive-In on May 31, 2024
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    Inside Sonic Drive-In’s new brand platform and ‘crazy fun’ campaign

    CMO Ryan Dickerson explained how the Inspire Brands QSR is personifying the chain with a new duo years after replacing its fan-favorite "Two Guys."

    By June 3, 2024
  • Purely Elizabeth billboard
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    Courtesy of Purely Elizabeth
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    Purely Elizabeth rides explosive growth with first large-scale ad campaign

    The granola and breakfast foods marketer is encouraging consumers to “Savor the Start” on the heels of 56% year-over-year sales growth in the first quarter.

    By Aaron Baar • May 30, 2024
  • LG Electronics' global campaign "Optimism Your Feed" is showcased on digital billboards against a red background.
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    Courtesy of LG Electronics
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    LG fuels positivity on social media with ‘Optimism your feed’ playlist

    The global playlist is a compilation of influencer-backed content that, when viewed, is meant to spur the delivery of more positive content by algorithms.

    By May 30, 2024
  • Two soccer players drink tea
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    Courtesy of Adidas
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    Adidas prepares for summer soccer around the globe with new campaign

    Ahead of Euro 2024 and Copa America, the brand continues working to disarm negative pressure in sport, a theme also utilized by Gatorade and Sprite.

    By May 30, 2024
  • A group of dancers in matching outfits perform on a stage.
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    Courtesy of Honda
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    Honda leaps into dance with Steezy partnership

    The automaker and dance app produced a video series of dance classes and performances for Honda’s first step into the competitive dance community.

    By May 29, 2024
  • A brand image of Klarna's shopping app
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    Courtesy of Klarna
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    Klarna uses AI to save $10M on marketing annually while upping output

    More than a third of the Stockholm-based fintech company’s marketing savings in Q1 are attributable to AI.

    By May 29, 2024
  • A digital rendering of Walmart Realm.
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    Courtesy of Emperia
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    Walmart launches immersive digital shopping experience

    Walmart Realm is composed of influencer-led virtual shops that are meant to shorten the distance between inspiration and commerce. 

    By Tatiana Walk-Morris • May 29, 2024
  • A black and white portrait of Michael Jordan, seen dripping in Gatorade-colored sweat, as part of the return of the PepsiCo marketer's "Is It In You?" tagline.
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    Courtesy of Gatorade
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    Gatorade revives iconic ‘Is It In You?’ tagline for largest-ever campaign

    The return of the nostalgic tagline is supported by a spot narrated by Michael Jordan and custom filters on Instagram and Snapchat. 

    By May 29, 2024
  • An outdoor billboard shows a closeup of a hamburger and reads "You just got a taste, didn't you?"
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    Courtesy of Kraft Heinz
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    Heinz Pickle Ketchup gets digital-heavy campaign for US rollout

    The effort from agency Rethink includes street interviews with consumers to show what they expect it to taste like before trying the new condiment.

    By Aaron Baar • May 28, 2024
  • E.l.f. Beauty "So Many Dicks" campaign out-of-home element
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    Courtesy of E.l.f. Beauty
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    E.l.f.’s heavier marketing investment helps cosmetics brand keep its edge

    A collaboration with edgy water brand Liquid Death and Roblox gaming plays are helping the cosmetics marketer grow sales and win over Gen Z. 

    By May 24, 2024