Creative
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Courtesy of Hormel Foods Corporation
Mr. Peanut doles out 'nutstalgia' for holidays with music video, gift boxes
The '80s-inspired "A Nutty Holiday" features "Die Hard" actor Reginald VelJohnson and nods to debate over whether the film is a Christmas movie.
By Chris Kelly • Dec. 1, 2021 -
Courtesy of Corona
Corona uncaps branded island experience that puts nature first
Opening in 2022 and located in the Caribbean Sea, the getaway is themed around sustainability while mirroring the brew's beach-going ads.
By Peter Adams • Nov. 30, 2021 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to disruptions caused by the pandemic and new privacy mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Noam Galai/Getty Images Entertainment via Getty Images
Grey Goose ties with Grammys as official spirit partner in multiyear pact
The deal follows a slew of recent efforts by the vodka brand to tie itself more closely to themes of style, music and culture.
By Asa Hiken • Nov. 29, 2021 -
Courtesy of White Castle
White Castle signs up for OnlyFans to share spicy Thanksgiving content
A safe-for-work video riffs on the subscription-based platform's association with explicit material, but the burger chain may have miscalculated user interest.
By Peter Adams • Nov. 24, 2021 -
Courtesy of Cheetos
Cheetos turns iconic orange dust into art exhibit with latest musical tie-up
For an Art Basel experience, the Frito-Lay snack partnered with hip-hop lifestyle brand Rock The Bells to create art from "Cheetle."
By Chris Kelly • Nov. 23, 2021 -
Retrieved from Target on November 23, 2021
Deep DiveHow brands are turning inclusive holiday campaigns into more than 'inspiration porn'
Target and Starbucks lead the way for marketers trying to authentically embrace diversity and inclusion during a busy yet reflective season.
By Chris Kelly • Nov. 23, 2021 -
Courtesy of Hyundai Motor America
Spider-Man is stranded in Hyundai's new ad showcasing all-electric Ioniq 5
Spots tied to sequel "No Way Home" depict the on-the-lam hero cut off from web-swinging as the automaker ramps up its EV marketing.
By Peter Adams • Nov. 22, 2021 -
Courtesy of Expedia Group
ColumnCampaign Trail: Expedia Group advocates for getaways over gadgets this Black Friday
In the first effort uniting Expedia, Vrbo and Hotels.com, contextual ads "hijack" searches online as holiday shoppers browse big ticket toys.
By Natalie Koltun • Nov. 19, 2021 -
Courtesy of Niantic
Niantic pushes vision for 'real-world metaverse' in first brand campaign
In "Meet You Out There," the firm behind Pokemon Go challenges big tech's outlook on the metaverse by encouraging people to use AR outdoors.
By Asa Hiken • Nov. 18, 2021 -
Retrieved from Bacardi on November 18, 2021
Bacardi heralds first holiday campaign in years with Times Square takeover
"Winter Summerland" looks to provide warmth in the wintry months through a DJ/bartender character who breaks up snowy scenes with island music.
By Peter Adams • Nov. 18, 2021 -
Courtesy of Kraft Macaroni and Cheese
Kraft Macaroni and Cheese shifts focus to brand and destigmatizing 'comfort'
In its first campaign messaging around emotion, the CPG marketer leverages TikTok so fans can illustrate how they feel about mac and cheese.
By Asa Hiken • Nov. 16, 2021 -
Courtesy of Frito-Lay
Frito-Lay's SunChips gives artists chance to craft ads
In partnership with a star of Netflix's "Queer Eye," a virtual art contest allows the brand to collect both user-generated content and first-party data.
By Chris Kelly • Nov. 15, 2021 -
Courtesy of Instacart
Instacart cooks up mealtime family bonding in first brand campaign
All dishes shown in the "How Homemade is Made" ad are available through QR codes that link to shoppable recipes on the app.
By Natalie Koltun • Nov. 15, 2021 -
Courtesy of WarnerMedia
Wendy's revs up 'Rick and Morty' vehicle focused on speedy fry delivery
Iterating on a past car concept, the restaurant is promoting new Hot & Crispy Fries around this weekend's Adult Swim Festival and via its mobile app.
By Peter Adams • Nov. 12, 2021 -
Courtesy of Inspire Brands
Arby's cracks into spirits with vodka flavors inspired by its fries
To hype the rollout, the chain teamed with chef Justin Sutherland on Bloody Mary recipes that pair the drinks with other menu offerings.
By Peter Adams • Nov. 10, 2021 -
Courtesy of Tim Hortons
Tim Hortons jumps on celeb-menu trend with Justin Bieber
Inspired by the singer's "fanatical" love of the brand, the QSR chain partnered on menu innovations and co-branded merchandise.
By Chris Kelly • Nov. 10, 2021 -
Courtesy of The Coca-Cola Company
Coke partners with Cameo to gift personalized videos from Santa
The first holiday ad under the brand's new "Real Magic" platform was developed by agency dentsuMB UK.
By Peter Adams • Nov. 9, 2021 -
Courtesy of Hyundai
Deep DiveHow Disney balances entertainment and ad sales in the streaming age
The company is positioning itself to take advantage of changing consumer behavior as streaming and digital advertising expand.
By Chris Kelly • Nov. 9, 2021 -
Permission granted by Ikea
ColumnCampaign Trail: Ikea's buff teddy bears safeguard holiday celebrations
Extending the retailer's message around home as a sanctuary, a new ad shows a set of colorful bears helping a family bond without outside stressors.
By Natalie Koltun • Nov. 5, 2021 -
Courtesy of PepsiCo
Lifewtr transports Doja Cat fans to 'Planet Her' with mobile, experiential tactics
Access to VIP concert tickets and autographed items are among the potential prizes in the effort that includes an AR-activated mural hidden in LA.
By Peter Adams • Updated Nov. 3, 2021 -
Courtesy of Target
Target unwraps its holiday marketing campaign
In partnership with Mother, the retailer's in-house shop tapped women-owned production companies to create its largest campaign of the year.
By Tatiana Walk-Morris • Nov. 2, 2021 -
Courtesy of Bombay Sapphire
Deep DiveSpirit brands concoct multisensory shindigs for next-gen experiential marketing
Bombay Sapphire, Johnnie Walker and Grey Goose are some of the marketers using the tactic to explore innovation in ways that are specific to their products.
By Asa Hiken • Nov. 2, 2021 -
Why agencies remain primed for growth despite Q4's steep challenges
Supply chain chaos has yet to meaningfully impact bottom lines as brands place longer-term bets on areas like e-commerce and data.
By Peter Adams • Nov. 1, 2021 -
Courtesy of Lexus
Lexus takes personalization to new level with 'emotionally intelligent' ad
Using facial recognition, the ad adjusts to the viewer in a reflection of how the ES Self-Charging Hybrid recognizes cues and responds to the driver.
By Natalie Koltun • Oct. 28, 2021 -
Courtesy of Reebok
Reebok builds on new brand direction in latest campaign
With a deal in hand to be acquired by Authentic Brands Group, the company is trying to reinvent its brand image after years of challenges.
By Cara Salpini • Oct. 26, 2021
