Creative


  • Image attribution tooltip

    Photo Illustration: Shaun Lucas/Industry Dive; Getty Images

    Deep Dive

    How Miller Lite and Bud Light's epic clash shook the marketing world

    It’s a feud as old as light beer itself, filled with lawsuits and smear campaigns. However, waning interest in beer has heightened the stakes for both brands.

    By May 24, 2022
  • Image attribution tooltip
    Courtesy of Molson Coors

    Keystone Light decks out fans in camo to connect with rural customers

    The summer campaign includes fresh creative and a line of clothing to integrate the brand in the communities that make up a majority of its buyers.

    By May 20, 2022
  • Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to disruptions caused by the pandemic and new privacy mandates, they have an opportunity to strengthen their brands.

    By Marketing Dive staff
  • Image attribution tooltip
    Courtesy of Pizza Hut

    Pizza Hut, Jimmy John's tie first metaverse experiments to real-world rewards

    The sandwich chain teamed with agency Anomaly to create a restaurant in Decentraland where users can build a custom “Metasandwich.”

    By May 20, 2022
  • Image attribution tooltip
    Courtesy of Nutrabolt
    Column

    Campaign Trail: C4 Energy taps into Kevin Hart's versatility

    The multihyphenate star's ability to multitask is central to a campaign that fully aligns a celebrity ambassador, brand proposition and creative approach.

    By May 20, 2022
  • Image attribution tooltip
    Courtesy of PepsiCo Beverages North America

    Pepsi spins cola-infused pepperoni pizza in latest 'Better with Pepsi' push

    Building on a messaging platform from last year, the soda giant will dish out free slices of Pepsi-Roni Pizza on Friday and a fresh ad campaign this summer.

    By May 19, 2022
  • Image attribution tooltip
    Courtesy of Kellogg Company

    Cheez-It taps Pandora to produce 'sonically-aged' cheddar crackers

    Drawing on an obscure study that suggests sound can strengthen the taste and smell of cheese, the brand developed a product that embraces hip-hop culture.

    By May 17, 2022
  • Image attribution tooltip

    Photo Illustration: Shaun Lucas/Industry Dive; Getty Images 

    Deep Dive

    Burger wars: How Burger King's rivalry with McDonald's reverberates through adland

    Despite McDonald's boasting twice as many restaurants, five times the ad budget and 10 times the revenue, Burger King's marketing innovations have had lasting impact.

    By Chris Kelly • May 17, 2022
  • Image attribution tooltip
    Courtesy of Anheuser-Busch

    Budweiser provides Twitch streamers with free tunes

    The new Royalty Free Bot, which will be hosted on Discord, provides music from BudxRecord’s lineup that streamers can use in their videos.

    By May 16, 2022
  • Image attribution tooltip
    Retrieved from Domino's Pizza, Inc. on May 16, 2022

    Domino's grants 'Stranger Things' fans 'mind-ordering' powers through new app

    An immersive mobile experience tied to the Netflix show’s return uses facial recognition and eye-tracking technology to help users order pizza.

    By Updated May 17, 2022
  • Image attribution tooltip

    iStock/SamuelBrownNG

    Sponsored by Cvent

    Tips for ticketing and pricing your virtual, hybrid and in-person events

    Understand the benefits and limitations of virtual, hybrid and in-person events while learning how to structure tickets and prices to deliver the value that attendees and sponsors want.

    May 16, 2022
  • Image attribution tooltip
    Courtesy of Mondelez

    Oreo turns cookie packs into canvases for expressing LGBT support

    The brand’s first Pride-themed retail packs arrive as the anti-LGBT movement sees renewed energy through legislation like a Florida law dubbed the “Don’t Say Gay” bill.

    By May 12, 2022
  • Image attribution tooltip
    Courtesy of Doritos

    Doritos hosts virtual concert from the Upside Down for 'Stranger Things'

    Fans can secure tickets to the event featuring ‘80s acts like the The Go-Go’s, Soft Cell and Corey Hart through specially marked packaging and a website.

    By May 10, 2022
  • Image attribution tooltip

    Photo Illustration: Shaun Lucas/Industry Dive; Getty Images

    Deep Dive

    Sneaker supremacy: Nike and Adidas battle for brand love

    Duking it out over six decades, the athletic wear companies influenced sports marketing and culture like few others. Who dominates in the stretch ahead may hinge on innovation and acting on pledges.

    By May 10, 2022
  • Image attribution tooltip
    Courtesy of Peloton

    Peloton races to revitalize brand with help from star instructors

    A refresh campaign places the fitness company’s talent in cinematic scenarios, while Wall Street remains unimpressed by larger turnaround efforts.

    By May 9, 2022
  • Image attribution tooltip
    Courtesy of The Absolut Company
    Column

    Campaign Trail: Malibu drinkers can 'do whatever tastes good' in a hyperreal world

    The Pernod Ricard brand teamed with Wieden+Kennedy for a neon-drenched spot that looks to make the summer mindset permanent.

    By May 6, 2022
  • Image attribution tooltip
    Courtesy of Heineken

    Heineken raises a glass to female soccer fans in new campaign

    To help correct gender bias evident in inaccurate stats online, the brand will buy AdWords around popular football questions and provide accurate info. 

    By May 5, 2022
  • Image attribution tooltip
    Courtesy of Adidas Originals

    WPP partners with Epic Games to boost metaverse offering

    A training program seeks to upskill agency talent on how to better create brand experiences in Fortnite and with Unreal Engine.

    By May 5, 2022
  • Image attribution tooltip

    Photo Illustration: Shaun Lucas/Industry Dive; Getty Images 

    Deep Dive

    How Coke and Pepsi's rivalry shaped marketing — and where it goes next

    As the most enduring consumer brand rivalry enters a new phase in the metaverse, tall orders around sustainability may demand cooperation over competition.

    By May 3, 2022
  • Image attribution tooltip
    Courtesy of H&M

    H&M hands mic to Pete Davidson in ads courting male shoppers

    The comedian known for his "scumbro" style stars in an effort that isn't tied to a specific collection, but aims to grow H&M's overall market share with men.

    By May 2, 2022
  • Image attribution tooltip
    Courtesy of Sweetgreen

    Sweetgreen's ambassador team adds NBA's Devin Booker with TikTok-inspired spot

    A celebrity-backed "Create Your Own" campaign looks to boost the chain's digital orders, which made up 65% of sales last quarter.

    By May 2, 2022
  • Image attribution tooltip
    Courtesy of Molson Coors

    Topo Chico Hard Seltzer wants consumers to ditch Cinco De Mayo frills

    A fresh video ad and pop-up shop promote the brand’s new margarita-flavored seltzer ahead of the holiday.

    By April 29, 2022
  • Image attribution tooltip
    Thai Phi Le/Marketing Dive

    Budweiser seeks millennial attention with new creator-focused campaign

    As the brewer seeks to gain younger drinkers, it enlists the help of Grammy award-winning rapper Anderson.Paak.

    By April 28, 2022
  • Image attribution tooltip
    Courtesy of Kentucky Fried Chicken

    KFC preps chicken bouquets alongside new 'Finger Lickin' Good' creative

    Eyeing younger audiences, the Mother's Day promotion follows its first campaign under new AOR MullenLowe.

    By April 27, 2022
  • Image attribution tooltip
    Courtesy of Taco Bell

    Taco Bell takes drag brunch on tour at Cantina locations

    The experiential concept came from Live Más Pride, an LGBT employee resource group, and caters to the brand's most loyal rewards members.

    By April 25, 2022
  • Image attribution tooltip

    iStock.com/BartekSzewczyk

    Sponsored by LeadsRx

    What is your better in the "people + data = better" marketing equation?

    These marketers combine human experience with impartial data to define their "better" marketing performance.

    April 25, 2022