Creative
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Courtesy of Walmart
Walmart cooks up healthy eating experience based on Netflix show
The interactive experience, a tie-up with "Waffles + Mochi," marks another effort by the retailer to sponsor original content to engage consumers.
By Robert Williams • May 11, 2021 -
Courtesy of Molson Coors
Miller sends up hard seltzer craze with livestreamed rocket launch
The brewer is asking fans to recommend a seltzer brand to shoot into space, playing up its positioning as a "real beer's beer."
By Peter Adams • May 10, 2021 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to disruptions caused by the pandemic and new privacy mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of Stellantis
Ram dials up musical branding with Foo Fighters partnership
The Stellantis-owned truck brand's latest musical tie-up pays tribute to the heroism of everyday "rock stars."
By Asa Hiken • May 10, 2021 -
Retrieved from Molson Coors on May 10, 2021
Molson Coors promotes 'organic but chill' competitor to Michelob Ultra
Comedian Ali Wong provides the voice for Coors Pure, humorously complimenting people on their meager achievements as they open a beer.
By Robert Williams • May 10, 2021 -
Permission granted by SoulCycle
ColumnCampaign Trail: SoulCycle ads spotlight mind-body wellness as studios start to reopen
New messaging designed to underpin the brand's marketing over the next year honors riders and how movement can connect them to the world outside.
By Natalie Koltun • May 07, 2021 -
Courtesy of Ritz
Ritz celebrates foster families with Instagram Stories sticker pack
As part of its inclusivity push, the Mondelez brand seeks to help foster parents who can't post pictures of their families on the app because of privacy rules.
By Robert Williams • May 07, 2021 -
Permission granted by Cheil Worldwide
Havaianas creates flip-flop shaped island in Fortnite to promote new footwear tie-up
Working with agency Cheil Brasil, the brand developed an in-game location where players can snap photos to share on social media as part of a promotional event.
By Peter Adams • May 06, 2021 -
Axe released a video as part of the campaign. The image was retrieved from its video on May 6, 2021.
Axe targets Gen Z with open-minded approach to attraction in new ads
The brand's latest messaging update was created with The Martin Agency and reflects how quickly ideas about attraction have evolved in the past five years.
By Robert Williams • May 06, 2021 -
Courtesy of Procter & Gamble
P&G honors Olympic parents with campaign for Tokyo games
Continuing the brand's "Lead With Love" theme, two new short films salute parents who encourage children to achieve athletic and personal greatness.
By Robert Williams • May 06, 2021 -
Courtesy of PepsiCo
Rockstar celebrates hustle mentality in first global marketing platform since PepsiCo acquisition
Three short films depict various people on the daily grind, while PepsiCo is promoting an overhaul to the energy drink's visual identity and packaging.
By Peter Adams • May 05, 2021 -
Courtesy of PepsiCo
Mtn Dew flies flag for Indy 500 with 'Project Green Means Go'
The PepsiCo brand is asking Indianapolis residents to share inspiring messages as racing fans come back to the stands.
By Robert Williams • May 05, 2021 -
Permission granted by Bombay Sapphire
Bombay Sapphire leans into science with Bill Nye explainer videos
The gin brand is using science to target facts-minded millennials as part of its partnership with the iconic '90s TV personality.
By Asa Hiken • May 04, 2021 -
Retrieved from Don Julio on May 03, 2021
Don Julio celebrates Cinco de Mayo with beverage vouchers and an NFT
The Diageo brand established the Tequila Don Julio Fund to support bar and restaurant workers as part of a far-reaching campaign that also includes an "Automated Tequila Machine."
By Robert Williams • May 03, 2021 -
FedEx Office
Sponsored by FedEx Office3 advantages of printed signage and advertising for driving traffic back to the store
As consumers feel comfortable shopping in-person again, printed signage and advertising can help bring them back in-store.
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Retrieved from General Mills on April 29, 2021
General Mills auctions NFTs to promote return of chocolate Dunkaroos
Buzz around one-of-a-kind digital images sold as nonfungible tokens is drawing interest from brands looking to drive publicity for their campaigns.
By Robert Williams • April 29, 2021 -
Courtesy of Taco Bell
Taco Bell turns the moon into a billboard for its first global campaign
In the debut iteration of its broader "I See A Taco" push, the brand will give away tacos on a night when the moon looks like one.
By Chris Kelly • April 28, 2021 -
Courtesy of Oscar Mayer
Oscar Mayer introduces extensive brand refresh with pop-art ads
The 138-year-old label's first major effort with agency Johannes Leonardo extends an experimental approach to media, including through five-second ads.
By Peter Adams • April 28, 2021 -
Courtesy of 7-Eleven
Q&A7-Eleven's CMO plans to meet evolving consumers by doubling marketing spend
Marissa Jarratt details a new campaign positioning the brand as an "ingenious accomplice" and how she's approaching digital and experiential channels.
By Chris Kelly • April 28, 2021 -
Courtesy of American Express
American Express touts card membership with 1st global campaign since 2018
The multichannel campaign includes QR codes to drive a direct response and automated content recognition tracking to personalize the experience.
By Robert Williams • April 27, 2021 -
Courtesy of Bud Light
Bud Light readies post-pandemic summer plans with $10M stimulus
VP of Marketing Andy Goeler details how the bestselling beer brand in the U.S. is helping people get back to bars, concerts and sporting events.
By Chris Kelly • April 27, 2021 -
Courtesy of Cadillac
Cadillac paves the way for its electric future at the Oscars
The brand's eighth appearance at the awards show kicked off a broader campaign that includes homepage takeovers, Twitter activations and more.
By Natalie Koltun • April 27, 2021 -
Courtesy of Grey Goose
Grey Goose plays on the senses to promote infused vodkas
The premium vodka brand debuted a one-minute film during the Oscars pre-show as part of its biggest product launch since its 1997 debut.
By Robert Williams • April 26, 2021 -
Courtesy of Domino's Pizza
Domino's resurrects '80s brand icon the Noid to spotlight autonomous delivery
Still dedicated to thwarting the chain's speedy operations, the infamous mascot returns with TV ads, a mobile game tie-in, limited merch and more.
By Peter Adams • April 26, 2021 -
Excedrin released a video as part of the campaign. The image was retrieved from its video on April 22, 2021.
ColumnCampaign Trail: Excedrin brings mindfulness to Twitch in gamer-tailored push
An animated video series and six-step routine were designed to help combat screen-related headache triggers.
By Natalie Koltun • April 23, 2021 -
Retrieved from Dove Canada on April 21, 2021
Dove urges parents to have the 'selfie talk' about harmful effects of social media
The Unilever brand enlisted singer Lizzo to help educate young girls about how image manipulation creates unrealistic beauty standards.
By Robert Williams • April 21, 2021
