Creative
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Walmart taps VR to showcase 'How to Train Your Dragon' products
Shoppers will be guided into a gift shop after participating in the immersive experience, which will be offered in several of the retailer's parking lots.
By Erica Sweeney • Feb. 15, 2019
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Nickelodeon signs star YouTube kid influencer for series targeting preschoolers
The entertainment brand is looking to capture some of the success of the Ryan ToysReview channel, which averages more than 1 billion views per month.
By Erica Sweeney • Feb. 15, 2019
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Secret asks women to share 'no sweat' stories on Instagram
The P&G brand will select stories of personal strength from as many as 10 women that will run in a multichannel campaign throughout the year.
By Robert Williams • Feb. 14, 2019
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Mountain Dew expands NBA All-Star activation with more celebs, capsule collection
The Courtside Studios pop-up will feature performances from Migos, whose latest track is featured in a new commercial, and a line of collaborative swag.
By Erica Sweeney • Feb. 14, 2019
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Bojangles' debuts 'flour-tossing' billboard for NBA All-Star weekend
For the sporting event taking place in its hometown of Charlotte, North Carolina, the chain is also holding a social media contest tied to the interactive billboard.
By Erica Sweeney • Feb. 14, 2019
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Amazon Lockers to debut at Coachella
The e-commerce giant's temporary lockers could be a game-changer for thousands of thirsty, under nourished, flower-hungry festival goers.
By Daphne Howland • Feb. 13, 2019
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Mr. Peanut, Dr. Ruth answer Twitter fans' burning Valentine's Day questions
The brand mascot and iconic sex therapist made a humorous social video that's racked up more than 620,000 views as of press time.
By Erica Sweeney • Feb. 13, 2019
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Wonderful Halos taps influencers for funny music video about 'snack duty'
The brand teamed up with the Holderness Family, known for their annual "Christmas Jammies" viral music videos, as part of a multimillion dollar integrated campaign.
By Erica Sweeney • Feb. 13, 2019
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Jolly Green Giant matches with dating site to help farmers find love
For Valentine's Day, a dating profile was created for the iconic mascot, who is seeking a mate who will "love him as much as much as he loves his greens."
By Erica Sweeney • Feb. 12, 2019
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ColumnComic Dive: This American Brand
More marketers, including Nike and Intersport, are rushing to grab a bigger part of a podcast market that is projected to reach $659 million in revenue by 2020.
By John Hazard and Lisa Burdige
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Chipotle offers behind-the-scenes look at its kitchens in new campaign
As part of "Behind the Foil," the chain broadcast its food prep live on Facebook from a restaurant location in California.
By Erica Sweeney • Feb. 12, 2019
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Pepsi, TurboTax, Avocados from Mexico score biggest returns from Super Bowl, analysis finds
YouGov's report provides a longer view on some ads, like TurboTax's, that initially appeared to stoke negative reactions from viewers.
By Erica Sweeney • Feb. 12, 2019
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How Cars.com intercepted Super Bowl conversations to increase traffic 42%
The digital auto marketplace convened a game day "war room," driving traffic and engagement by inserting itself into the big day's conversations — all without any TV time.
By Chris Kelly • Feb. 11, 2019
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P&G, Nat Geo link on docu-series raising awareness around extreme poverty
The partnership includes custom digital articles and social content for the CPG giant's brands, including Tide, Always, Charmin and Head & Shoulders.
By Erica Sweeney • Feb. 11, 2019
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Mastercard tunes in 'sonic brand identity' as audio marketing continues to rise
The "comprehensive sound architecture" touches across ads to in-store shopping actions and debuts with a multichannel Grammys campaign.
By Peter Adams • Feb. 08, 2019
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Mtn Dew, Dale Earnhardt Jr. support military nonprofit with camo campaign
Fans who donate can earn rewards and exclusive gear, as well as the chance to win a race-day experience with the NASCAR driver.
By Erica Sweeney • Feb. 08, 2019
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KFC readies Valentine's Day contest on Reddit with Colonel-inspired rug
Customers can post KFC-themed art on Reddit to win a date-night package including the rug, fried chicken pajamas, gift cards and a subscription to an online streaming service.
By Erica Sweeney • Feb. 08, 2019
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Hennessy celebrates Black History Month with 'We Are' video series
The four-part series showcases notable figures in art, fashion, music and technology.
By Erica Sweeney • Feb. 07, 2019
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Oreo teams with Wiz Khalifa and his son on 'Stay Playful' campaign
For the family-focused effort, the Mondelez brand is releasing a full version of Khalifa's original song through a cookie-powered mini record player.
By Erica Sweeney • Feb. 07, 2019
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Dove taps Kelly Rowland for 'power anthem' to inspire hair confidence
The campaign features the message "Wear it proud. #MyHairMyCrown" and an appearance by the brand during the Grammy Awards' red carpet show.
By Erica Sweeney • Feb. 07, 2019
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Jeep racks up 106M online views without running Super Bowl ad
The online video helped Fiat Chrysler Automobiles reach a larger audience than the game itself, without shelling out for a pricey in-game ad.
By Erica Sweeney • Feb. 06, 2019
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PepsiCo brand Bubly's Super Bowl spot is funniest, most ingenious, analysis finds
In-game commercials were rated on their emotional impact across five sentiments: funny, heartfelt, ingenious, eerie and WTF.
By Erica Sweeney • Feb. 06, 2019
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ColumnComic Dive: Gutterballs
Even celebrity-driven ads couldn't enliven a Super Bowl that saw ratings hit a 10-year low.
By John Hazard and Lisa Burdige
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Refinery29 pairs with Intuit on 'Money Diaries' podcast, video series
"Money Diaries" content racked up 7 million unique visitors and was some of the most-searched-for content on the publisher's site.
By Erica Sweeney • Feb. 05, 2019
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Olay beats other brands at Super Bowl digital marketing, Merkle report says
The P&G brand earned high marks in social media, paid search, SEO and digital media while Avocados From Mexico took second place.
By Erica Sweeney • Feb. 05, 2019