Creative
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Courtesy of e.l.f. cosmetics
E.l.f. Cosmetics, Chipotle embrace buzzy digital channels for makeup collab
Along with a shoppable video on the NTWRK app, the effort includes a "makeup mukbang" on YouTube, a TikTok remix and a chat on Clubhouse.
By Robert Williams • March 05, 2021 -
Retrieved from Diageo Beer Company USA on March 05, 2021
Guinness toasts to front-line heroes in St. Patrick's Day reboot
The Diageo brand is celebrating the occasion with a broad multichannel campaign that includes a TV spot and charity drive, similar to last year's effort.
By Robert Williams • March 05, 2021 -
Explore the Trendline➔
Courtesy of Spotify
TrendlineOut-of-Home Advertising
Out-of-home campaigns were unsurprisingly paused in 2020, but many reasons for the format's earlier renaissance are still in place, hinting at a post-pandemic rebound.
By Marketing Dive staff -
TED's new audio collective casts podcast ads as stories for Bonobos, Google
Rather than squeezing a hurried sales message into quick sound bites, new storytelling ads look to engage listeners via a narrative that blends with the surrounding audio.
By Robert Williams • March 04, 2021 -
IPG spotlights Black-owned media with first equity-focused upfront
Johnson & Johnson, CVS and BMW are among the clients IPG tapped as it looks to direct more media-buying investments to Black-owned businesses.
By Peter Adams • March 03, 2021 -
Courtesy of Mtn Dew
Mtn Dew adds influencers, auction to Bob Ross deepfake video premiere
The PepsiCo soda created limited-edition paint kits that influencers will give away on TikTok after the premiere of the "lost episode" on YouTube.
By Robert Williams • March 02, 2021 -
SOPA Images Limited / Alamy Stock Photo
Community marketing faces challenges as isolation amplifies consumer frustrations
Even as "boycott fatigue" settles in, brands still need to tread carefully while holding fast to a clear sense of purpose in their efforts to tap into community.
By Peter Adams • March 02, 2021 -
Retrieved from Lexus on March 01, 2021
Lexus leans into sneakerhead culture with car-inspired shoe, video series
In partnership with Complex, the "Rubber & Sole" series shows how designers created a one-of-a-kind shoe partly out of materials from the sedan's interior.
By Robert Williams • March 01, 2021 -
Courtesy of Smirnoff
Smirnoff pairs virtual barre workouts with influencer-hosted happy hours
To celebrate Women's History Month, the brand partnered with a Black women-owned small business and is pledging $50,000 to Black Girl Ventures.
By Robert Williams • March 01, 2021 -
Courtesy of Kraft Heinz
Heinz asks fans to wait 57 minutes for website to load in latest endurance play
A patience-testing stunt promoting the brand's burger kit suggests Heinz recognizes homebound consumers still don't have much to do.
By Peter Adams • Feb. 26, 2021 -
Courtesy of Frito-Lay
Ruffles celebrates individuality on social media and in return to TV ads
Along with two commercials starring Anthony Davis, the "Own Your Ridges" campaign features fellow NBA star Jayson Tatum.
By Robert Williams • Feb. 26, 2021 -
Courtesy of RXBAR
ColumnCampaign Trail: RXBAR embodies 'no BS' philosophy in return to fitness roots
Embracing a broader definition of fitness to include nutrition and mindfulness gives legs to its "Put It All Out There" campaign, especially as some consumers feel the slog of pandemic fatigue.
By Natalie Koltun • Feb. 26, 2021 -
Courtesy of Mars Wrigley
M&M's revives Messages packs with integrated Spotify playlists
Each pack has a printed message and a special code that opens a complementary playlist when scanned with a smartphone camera.
By Robert Williams • Feb. 26, 2021 -
Permission granted by Pepsi
Pepsi deploys customized voice-overs to balance personalization, reach in Zero Sugar push
"Zero Sugar, Zero Compromise" leverages contextual targeting to deliver a voice-over customized for moments when men feel like they're compromising.
By Peter Adams • Feb. 25, 2021 -
Courtesy of Avocados from Mexico
Avocados From Mexico brings back 'Taco Tip Off' for March Madness return
In a sign the sports calendar is swinging back toward normal after the pandemic spurred last year's tournament cancellation, the avocado brand is teaming up with tortilla maker Mission Foods.
By Robert Williams • Feb. 24, 2021 -
Retrieved from PepsiCo on February 23, 2021
Pepsi stimulates the senses in 'Fizz to Life' film with cadre of soccer stars
A larger campaign focused on the tactile aspects of cola drinking includes TikTok duets and QR code activations.
By Peter Adams • Feb. 23, 2021 -
Courtesy of Bacardi
Bacardi extends 'Conga' remix push with first-of-its-kind Snapchat AR activation
The company is the first alcoholic beverage brand to partner with Snapchat on a lens that uses full body-tracking AR technology.
By Chris Kelly • Feb. 23, 2021 -
Courtesy of Coca-Cola
Coke taps Tyler, the Creator, for dance-focused Zero Sugar campaign
To promote a new formula for the beverage, the multichannel effort includes an "ambitious" digital and social push showing people dancing to an original song.
By Robert Williams • Feb. 23, 2021 -
Courtesy of Chevrolet
Chevrolet debuts on TikTok with artist behind viral hit 'My Truck'
The General Motors brand features its Silverado full-size pickup in the video, while the lyrics mention the carmaker's truck lineup.
By Robert Williams • Feb. 22, 2021 -
Courtesy of Molson Coors
Miller Genuine Draft shows it has 'nothing-to-hide' with brand refresh
A new look for the beer popular in the 1990s comes as the brewing industry has grown more dependent on store sales while bars limit capacity.
By Robert Williams • Feb. 18, 2021 -
Courtesy of Jameson
Jameson pays drinkers to take time off on St. Patrick's Day
As the holiday lands near the anniversary of the pandemic's onset in the U.S., the effort ties into research around consumers not using their vacation days.
By Chris Kelly • Feb. 18, 2021 -
Courtesy of Old Spice
P&G's Old Spice to open first barbershop, doubling as content studio
The barbershop will serve as a test lab to develop new products and marks a return to experiential stunts that the COVID-19 pandemic paused.
By Robert Williams • Feb. 17, 2021 -
Courtesy of Darian Jovan/Budweiser
OpinionChief meme officer: Possibly marketing's best force multiplier right now
At a time when many consumers operate on some form of smart device, companies' formal induction of a chief meme officer is long overdue, writes Hansen Technologies' Adnan Bashir.
By Adnan Bashir • Feb. 17, 2021 -
Courtesy of McDonald's
McDonald's escalates chicken sandwich wars with merch drop
A capsule collection for the new Crispy Chicken Sandwich includes a hoodie and a vinyl record with a track that will be in the chain's advertising.
By Robert Williams • Feb. 17, 2021 -
Inspire Brands gets bespoke media strategy unit within Publicis Group
A shared approach focused on digital-first, data-driven strategies could enhance efficiency for the owner of Arby's, Dunkin' and Sonic Drive-In.
By Robert Williams • Feb. 12, 2021 -
Courtesy of Jimmy John's
ColumnCampaign Trail: Jimmy John's bets on 'strong DNA' in rebrand designed for digital
To keep up with its "freaky fast" positioning, the sandwich chain needed to grow up without feeling old compared to its competitors.
By Natalie Koltun • Feb. 12, 2021
