Creative
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Courtesy of Hotels.com
KFC lets guests 'chick-in' to themed London hotel
In a tie-up with Hotels.com, the House of Harland provides a staycation option for U.K. consumers unable to travel abroad due to the pandemic.
By Chris Kelly • Aug. 05, 2021 -
Courtesy of Mercedes-Benz USA
Mercedes, Amazon promote new 'Cinderella' with ads emphasizing female empowerment
As part of the collaboration, the automaker will put on a livestreaming fashion show hosted by Billy Porter, who plays the Fabulous Godmother in the film.
By Peter Adams • Aug. 04, 2021 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to disruptions caused by the pandemic and new privacy mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of Blue Moon LightSky
Why Molson Coors is betting on special occasions as drinking habits evolve
After cutting 11 brands from its economy portfolio, the beverage giant is focusing its marketing on relevant moments to drive its more premium products.
By Asa Hiken • Aug. 04, 2021 -
Courtesy of Reebok
Reebok's new AR tool helps basketball players set up their own courts
An effort aimed at empowering city youth includes a short film and playable basketball art installations in markets like New York.
By Peter Adams • Aug. 02, 2021 -
Spencer Platt via Getty Images
Deep DiveAmid back-to-school uncertainty, marketers pin hopes on digital precision and renewed demand
Where people are buying is changing dramatically, extending well beyond the usual suspects such as Amazon to social media platforms that are expanding their commerce capabilities.
By Peter Adams • Aug. 02, 2021 -
Permission granted by Gap Inc.
ColumnCampaign Trail: GapKids meets anticipated back-to-school season with ad on individualism
Spotlighting a Tennessee class and its teacher who went viral for his personalized handshakes, the spot builds on the company's philosophy of "modern American optimism."
By Natalie Koltun • July 30, 2021 -
Courtesy of Corona
Corona teams with Duolingo to teach Spanish pronunciation of 'limonada'
Made in collaboration with MullenLowe, the tie-up also featured a voice-activated vending machine that asked fans to order a hard seltzer in Spanish.
By Asa Hiken • July 29, 2021 -
Courtesy of Campbell Soup Company
Campbell's commemorates updated soup can labels with NFT collection
Proceeds will benefit Feeding America, and the brand will work with Ntwrk and Aerial to offset the carbon footprint of the NFT.
By Chris Kelly • July 28, 2021 -
Courtesy of Pizza Hut
Pizza Hut spins brand elements into 'Tastewear' capsule collection
In its latest "Newstalgia" activation, the restaurant chain is making clothes that appeared in TV spots available for fans.
By Chris Kelly • July 27, 2021 -
Courtesy of Popeyes
Popeyes calls truce to chicken sandwich wars with nugget launch campaign
After instigating a frenzy with its chicken sandwich launch, the chain will donate 1 million nuggets — including those from rivals — to promote its new offering.
By Chris Kelly • July 27, 2021 -
Retrieved from Carter’s, Inc. on July 21, 2021
OshKosh B'gosh reimagines Mariah Carey, Muhammad Ali as kids
"Today is Someday" is the brand's first creative work from Majority, the agency co-founded earlier this year by Shaquille O'Neal.
By Chris Kelly • July 21, 2021 -
Courtesy of Axe
Axe taps into crypto craze with 'dogecan' giveaways
The limited-edition, dogecoin-inspired cans sold out in minutes and afforded the Unilever brand viral moments on social media.
By Asa Hiken • July 21, 2021 -
Permission granted by Infiniti
Infiniti taps celebrities on Cameo for online shopping Q&A
Consumers can submit a question about the brand's new QX60 model and receive a personal video response from a celebrity via Cameo.
By Asa Hiken • July 19, 2021 -
Permission granted by Taco Bell
Taco Bell releases anime-style ad, manga tie-in to hype Nacho Fries' return
Drawing on iconography from franchises like Gundam, the brand targets a more niche community compared to past campaigns that mimicked Hollywood blockbusters.
By Peter Adams • July 16, 2021 -
Courtesy of I Can't Believe It's Not Butter!
ColumnCampaign Trail: I Can't Believe It's Not Butter slathers on the satire in 'perfume' ad
A spot parodies luxury fragrance ads in a social-first effort that plays up the brand's unique spritz packaging and marks a return to its comedic roots.
By Natalie Koltun • July 16, 2021 -
Courtesy of Absolut
Absolut helps drinkers express social boundaries with cheeky merch
The #MixResponsibly campaign hinges on research that found 56% of U.S. adults have not expressed to friends their social distance expectations.
By Asa Hiken • July 16, 2021 -
Permission granted by PepsiCo
Lipton casts T-Pain as 'Cousin T' in sitcom-inspired digital ads around family unity
Developed with creative agency Ten35, the content play signals how brands are dipping their toes back into tactics that have been waylaid by COVID-19.
By Peter Adams • July 14, 2021 -
Courtesy of Mtn Dew
Deep Dive9 campaigns that showed marketers staying nimble despite haze of H1 2021
As consumers navigate the stop-start nature of pandemic recovery, some brands have proved adept at addressing their anxieties and tech needs by offering a dose of optimism, in-person events or NFTs.
By Peter Adams , Asa Hiken • July 13, 2021 -
Retrieved from Asics on July 12, 2021
Asics invests proceeds from NFT shoe drop back into digital arts community
The activewear company is encouraging creators in its Digital Goods Artist-In-Residence Program to make new work inspired by the brand's philosophy.
By Peter Adams • July 13, 2021 -
Courtesy of Panera Bread
Panera tailors swimwear collection to those who eat soup in hot weather
An e-commerce gambit featuring a bread bowl pool float and other merchandise arrives as record heat rocks parts of North America.
By Peter Adams • July 12, 2021 -
FangXiaNuo via Getty Images
Sponsored by FedEx Office3 ways combining print and digital could improve your marketing campaigns
While digital advertising is surging, marketers shouldn't overlook print advertising. A recent survey found 40% of consumers were more likely to shop at a retailer that sends them printed advertising.
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Brookfield Properties opens AR ad inventory across 100-plus shopping malls
The deal with Aria will implement AR advertising experiences across the mall operator's roughly 150 million square feet of untapped virtual air space.
By Asa Hiken • July 09, 2021 -
Courtesy of BLK
Match Group's BLK taps rapper Juvenile to 'Vax That Thang Up'
To encourage singles to get vaccinated, the Black-focused dating app remade the 1998 hit "Back That Thang Up."
By Chris Kelly • July 08, 2021 -
Permission granted by Chipotle Mexican Grill
Chipotle hides giveaway codes in NBA Finals ads for a 'game within the game'
The TV spots show the brand drawing a clearer link to its mobile business and building on a popular "Freeting" promotion from 2019.
By Peter Adams • July 07, 2021 -
Courtesy of Cutwater Spirits
Deep DiveAs canned cocktails boom, marketers eyeing longevity face new challenges
The explosive category is nearing an inflection point that will force marketers to focus on deepening brand identity and targeting millennial drinkers.
By Asa Hiken • July 07, 2021
