Creative


  • A person interacts with a registration desk at Advertising Week
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    Permission granted by Shutterstock
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    A marketer’s guide to Advertising Week New York 2024

    Navigating the sprawling Penn District and staying abreast of talks about AI, retail media and sports marketing will be key for the four-day gathering.

    By Oct. 7, 2024
  • Motorbike rider in Honda ad
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    Courtesy of Honda
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    Honda nods to F1 icon Ayrton Senna in emotional ‘Unstoppable Dreams’ ad

    The automaker’s latest spot, narrated by John Cena, leverages a reverse poem format to tell a tale of triumph as U.S. viewership for the motor sport grows.

    By Aaron Baar • Oct. 4, 2024
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
  • Jason Kelce on a bearskin run for a Campbell's Chunky Soup ad
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    Courtesy of Campbell Soup Company
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    Column

    Campaign Trail: Campbell’s Chunky celebrates beefy hunks like Jason Kelce

    Created with Leo Burnett, a new campaign finds humor by having football players enjoy “the soup that eats like a meal” at a gym and on a bearskin rug.

    By Oct. 4, 2024
  • Consumers dine at a McDonnell's experience at Chain
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    Courtesy of McDonald's
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    McDonald’s debuts Chicken Big Mac with dupe restaurant, livestream push

    The burger chain is flexing its marketing muscles — and those of more than a dozen agency partners — around the limited-time offering.

    By Oct. 3, 2024
  • Sam Richardson, Tim Robinson and three teens in a Totino's ad
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    Courtesy of Totino's
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    Totino’s touts pizza roll value with ‘I Think You Should Leave’ creators

    The creative minds behind the cult Netflix comedy developed spots where suburban dads confront an alien who devoured their snacks. 

    By Oct. 3, 2024
  • Martha Stewart holds a football in a baking dish in a JCPenney ad
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    Courtesy of JCPenney
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    JCPenney names Marisa Thalberg consulting CMO to bolster turnaround plan

    The veteran marketer, most recently CMO of SeaWorld, describes the 122-year-old retailer as “ripe for reinvigoration.”

    By Oct. 2, 2024
  • Sydney Sweeney is a "Body Wash Genie" for Dr. Squatch
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    Courtesy of Dr. Squatch
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    How Dr. Squatch turned Sydney Sweeney into the ‘Body Wash Genie’

    The digitally native men’s grooming brand enlisted one of Hollywood’s fastest-rising stars for a cheeky campaign that notes “guys only want one thing.”

    By Oct. 1, 2024
  • Shake Shack food with Worth It tagline
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    Retrieved from Shake Shack on October 01, 2024
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    Shake Shack touts premium ingredients in multichannel ‘Worth It’ ads

    Commercials that leverage slow-motion footage and a voice-over about how the chain lives up to the hype arrive as competitors focus on affordability. 

    By Oct. 1, 2024
  • Beyoncé appears in a Levi's campaign
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    Courtesy of Levi's
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    Levi’s gets nostalgic with Beyoncé in first chapter of new campaign

    Created with TBWA\Chiat\Day LA, “Reiimagine” will reinterpret several of the brand’s iconic advertisements, starting with the singer’s take on “Launderette.”

    By Sept. 30, 2024
  • A stack of snack food packages from Mondelez International, including Wheat Thins, Oreos, Ritz and Sour Patch kids.
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    Courtesy of Mondelē​​z International
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    Mondelēz expands generative AI marketing bets with new platform

    Publicis Groupe and Accenture support the offering focused on faster, more efficient production of personalized text, images and video.

    By Updated Sept. 27, 2024
  • Examples of Gopuff's new ad capabilities on three smartphone screens
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    Courtesy of Gopuff
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    Gatorade, Chips Ahoy among brands testing Gopuff’s new ad features

    The delivery service has beefed up its platform to help brands connect with Gen Z and millennial consumers whether in-app, in-bag or off-platform.

    By Sept. 26, 2024
  • Nespresso
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    Courtesy of Nespresso
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    Nespresso celebrates aluminum in environmental-forward campaign

    The campaign was created with Accompany Creative to highlight the brand’s positioning around sustainability while maintaining its upmarket appeal.

    By Sept. 26, 2024
  • A screen displaying corporate text against an orange background. A blue Sour Patch Kid gummy sits in an office chair to the right
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    Permission granted by Sour Patch Kids
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    Sour Patch Kids translates corporate lingo as Gen Z enters the workforce

    A Sour Translator app that simplifies job chatter into plain terms is supported by retail media, influencers and animated out-of-home ads.

    By Sept. 25, 2024
  • Firehouse Subs hot sauce bar
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    Courtesy of Firehouse Subs
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    Firehouse Subs brings back fan-favorite Hot Sauce Bar with new campaign

    The RBI-owned sandwich chain debuted its first major effort since adopting a multi-agency roster model to handle its marketing earlier this year.

    By Aaron Baar • Sept. 25, 2024
  • Mazda campaign art
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    Courtesy of Mazda
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    Q&A

    Mazda’s CMO on how a new brand platform helps it punch above its weight

    WPP agency VML crafted “Choose to Be Moved,” the first creative from a platform that seeks to connect the brand’s heritage with the cultural zeitgeist.

    By Sept. 25, 2024
  • Two people embrace wearing jewelry for a Kay Jewelers campaign
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    Courtesy of Kay Jewelers
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    Kay Jewelers refreshes brand to better reach Gen Z, millennials

    “Every Kiss Begins with Kay” is sticking around but the brand is modernizing its store footprint and introducing more everyday jewelry products.

    By Sept. 24, 2024
  • Person in suit holds Qdoba queso
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    Courtesy of Qdoba
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    Qdoba looks to own National Queso Day on its way to national expansion

    New menu item Queso Apocalypto reflects the popularity of spicy foods and arrives as the chain ramps up marketing to Gen Z and adds locations.

    By Aaron Baar • Updated Sept. 26, 2024
  • Doja Cat appears in a claymated Brisk Iced Tea ad
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    Courtesy of PepsiCo Beverages North America
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    Column

    Campaign Trail: Brisk Iced Tea brings back classic claymation with Doja Cat

    A campaign that rebooted the brand’s iconic ads for Gen Z will run until Dec. 15 on streaming video and social channels like TikTok, Meta and Snapchat.

    By Sept. 20, 2024
  • A goat responds to social media criticism of a Doritos ad
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    Permission granted by Frito-Lay North America
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    Doritos revives ‘Crash the Super Bowl’ contest focused on fan-created ads

    Past fan-submitted winners have ranked highly on USA Today’s Ad Meter while Doritos’ own output in recent years has not performed as well. 

    By Sept. 19, 2024
  • A man in a suit poses for a Bonobos campaign
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    Courtesy of Bonobos
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    Bonobos goes back to basics in first campaign since bankruptcy buyout

    “Fit is a Feeling” is the brand's first major multichannel campaign of the year and the first since the onetime DTC darling was bought out of bankruptcy.

    By Sept. 18, 2024
  • A mock-up of a factory in an ad for Suntory's -196 beverage
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    Courtesy of Suntory
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    Suntory juices up US canned cocktail launch with Japanese-style ad

    The digital campaign “Unusual Your Usual” leans on Japanese visuals and aesthetics to launch -196 in the U.S. amid a competitive RTD landscape.

    By Sept. 18, 2024
  • Gabby Windey appears in Flamin' Hot's “Cheat on Flamin’ Hot Cheetos" campaign
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    Courtesy of Frito-Lay North America
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    Frito-Lay’s burner phones encourage fans to cheat on Flamin’ Hot Cheetos

    A slang-heavy campaign targeted at Gen Zers entering cuffing season raises awareness for other brands carrying Flamin’ Hot offerings.

    By Sept. 17, 2024
  • A Pizza Hut box next to stacks of resumes
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    Courtesy of Pizza Hut
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    Pizza Hut puts resumes on boxes to help job seekers get noticed

    The “ResZAmes” promotion is the second in recent weeks that leverages the brand’s pizza box as a means for supporting consumers with a difficult task.

    By Aaron Baar • Sept. 17, 2024
  • A red Captain Morgan Boat pulls a glass behind it.
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    Courtesy of Diageo
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    Captain Morgan raises anchor with expanded NFL-themed scavenger hunt

    “Follow the Captain” encourages consumers to look for QR codes at various locations, such as stadiums and liquor stores.

    By Sept. 16, 2024
  • Megan Stalter is the 'Sinfluencer' for E.l.f. Skin's latest campaign
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    Courtesy of E.l.f. Skin
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    E.l.f. conjures ‘Sinfluencer’ to reach Gen Z with largest skincare push yet

    “Hacks” star Megan Stalter encourages consumers to commit “skin sins” as part of a campaign that will hit social, out-of-home and major streamers.

    By Sept. 16, 2024