Creative
-
Burger King promotes moldy Whopper as part of 'real food' push
A subversive video celebrating the removal of artificial preservatives from the Whopper shows a time-lapse of a burger rotting.
By Peter Adams • Feb. 19, 2020 -
Chili's wants you to 'laugh so hard you pee a little' with new campaign
Focusing on its on-premise experience, the Brinker International chain dabbles in ASMR, experiential marketing and more.
By Dianna Christie • Feb. 19, 2020 -
Subaru accelerates storytelling for Outback with BuzzFeed, YouTube mini-series
Digital content integrations, including an interactive video quiz, extend a TV campaign focused on emotional storytelling.
By Dianna Christie • Feb. 18, 2020 -
How Unilever can change CPG marketing by shifting Wall's ice cream ads away from kids
Adopting more responsible advertising and marketing principles for foods and beverages designed for children could be a game-changer for the CPG giant and its competitors.
By Cathy Siegner • Feb. 18, 2020 -
Domino's taps Norm from 'Cheers' to promote new pickup feature
An ad integrates classic footage from the TV show to stoke consumers' nostalgia and highlight tech that knows customers' names.
By Dianna Christie • Feb. 18, 2020 -
Kraft Heinz to boost media spending by 30% while cutting agencies
A focus on bigger brands that have more momentum and better margins comes as sales fell for the fourth straight quarter.
By Robert Williams • Feb. 14, 2020 -
Starbucks names new CMO focused on bridging physical, digital experience
In his prior roles at the company, 18-year veteran Brady Brewer helped guide areas like delivery and mobile app offerings.
By Peter Adams • Feb. 14, 2020 -
Sweetgreen taps celeb chef David Chang to promote new sustainable salad
The Momofuku founder stars in a humorous video series alongside fish puppets to discuss the new environmentally friendly kelp offering.
By Dianna Christie • Feb. 14, 2020 -
Secret adds Serena Williams' star power to gender equality push
A partnership will include several campaigns starring Williams, who will also assist the brand in conducting research around gender bias in sports.
By Dianna Christie • Feb. 13, 2020 -
Sprite Ginger debuts with streetwear line, wide-ranging marketing push
The brand's first capsule collection was teased on social media and outdoor ads ahead of its release, similar to a sneaker drop.
By Dianna Christie • Feb. 13, 2020 -
What Brandless' downfall says about brand building in the digital era
One of the biggest casualties to recently impact the DTC category carries lessons for legacy marketers.
By Peter Adams • Feb. 13, 2020 -
KFC, Crocs strut fried chicken-themed clogs at New York Fashion Week
Collaborative footwear featuring scented drumstick charms will be available to consumers this spring.
By Peter Adams • Feb. 12, 2020 -
Sleepwear brand Lunya redefines 'good in bed' in Valentine's Day campaign
The theme positions the brand as relatable to the average woman in a sharp departure from previous efforts.
By Dianna Christie • Feb. 12, 2020 -
Cascade and Sarah Michelle Gellar tease environmental friendliness of dishwashers
Using innuendo, the ad uses celebrity sex appeal to push an environmentally friendly message.
By Dianna Christie • Feb. 12, 2020 -
Stella Artois pushes romance and experiences in Valentine's Day spot
Alongside two video ads and an OOH activation, the campaign includes partnerships with dating app Bumble and food delivery service Postmates.
By Dianna Christie • Feb. 11, 2020 -
In-house agencies struggle to reach full potential, report says
Despite having advantages such as institutional knowledge, in-house agencies face challenges like a lack of autonomy and hierarchical issues.
By Dianna Christie • Feb. 11, 2020 -
OpinionThe world spins faster. Does your brand?
In today's hyperkinetic media environment, fearlessness and the willingness to be uncomfortable may be the key to staying relevant, writes CBX's Satoru Wakeshima.
By Satoru Wakeshima • Feb. 11, 2020 -
Quibi commands advertising spotlight at sold-out Oscars show
ABC reportedly charged up to $2.8 million per 30-second spot, up from last year's average of $1.98 million.
By Peter Adams • Feb. 10, 2020 -
Seventh Generation brings climate change stance to new campaign
Paying tribute to the past, the effort urges people to join the Unilever brand in working to ensure the Earth is habitable for future generations.
By Robert Williams • Feb. 10, 2020 -
Mars Wrigley teams with Bumble on Valentine's Day experience in NYC
Aimed at connecting with women who wish to spend the holiday bonding with friends, the pop-up will offer free manicures and dating profile advice.
By Dianna Christie • Feb. 10, 2020 -
Pizza Hut names new marketing leadership, looking to inject some KFC brand magic
KFC marketers George Felix and David Graves will become CMO and chief brand officer, respectively, as their sister brand seeks a turnaround.
By Peter Adams • Feb. 07, 2020 -
56% of marketers think AI will negatively impact branding in 2020, study says
While automation has benefited several marketing functions, maintaining creative excellence is a concern of many marketers.
By Dianna Christie • Feb. 07, 2020 -
Did Peloton spin its widely mocked 'Wife' ad into a win?
The spot accused of sexism didn't appear to directly hurt revenue or subscriber growth, but the stationary bike maker has other problems to contend with.
By Peter Adams • Feb. 07, 2020 -
ColumnCampaign Trail: How Kimpton uses traveling art pop-ups to 'stay human'
In its first photography-focused effort, the brand leans into experiential exhibits that immerse guests' senses and emphasize connection and self-reflection.
By Natalie Koltun • Feb. 07, 2020 -
Amstel Light taps Phil Mickelson as friendship matchmaker in new ad
The brand is targeting male Gen Xers and older consumer groups who haven't traditionally been the focus of beer campaigns.
By Dianna Christie • Feb. 06, 2020
