Creative
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Tic Tac becomes 1st sponsor for Spotify's new live music event series
Two nights of activations and performances at The Mint, a historic L.A. venue, will emphasize different aspects of the Tic Tac brand.
By Barry Levine • Nov. 22, 2019 -
Stella Artois' holiday social experiment seeks to unite neighbors over beer
The effort touching across 27 cities includes a docufilm featuring six pairs of New York neighbors meeting each other for the first time.
By Barry Levine , Peter Adams • Nov. 22, 2019 -
Victoria's Secret cancels runway show amid effort to 'evolve' its marketing
The brand is looking for a new way to make an emotional connection with consumers at a time when more inclusive lingerie lines are resonating.
By Robert Williams • Nov. 22, 2019 -
ColumnCampaign Trail: Philadelphia mockumentary reveals Thanksgiving cheesecake cover-up
A 90-second spot stars a fictional conspiracy theorist group as they hunt down clues in old documents and real historical paintings to prove that pilgrims ate cheesecake at the first Thanksgiving.
By Natalie Koltun • Nov. 22, 2019 -
Oscar Mayer 'BAEcon' blanket, Busch cooler stocking add to branded gag gift pile
New holiday novelty items from two marketers layer in social media promotions to spread awareness.
By Barry Levine • Nov. 21, 2019 -
Oreo emphasizes forging connections in largest holiday campaign to date
Created with The Martin Agency, the brand's first seasonal campaign since 2016 includes digital recipes, e-commerce and OOH elements.
By Peter Adams • Nov. 21, 2019 -
Frito-Lay and Anna Kendrick celebrate snacking in brand's 1st holiday campaign
The marketer is putting a spin on "Favorite Things" with a celebrity ambassador who's prior brand work has resonated with millennials.
By Barry Levine • Nov. 21, 2019 -
Sam's Club spotlights speedy mobile checkout with ads starring world's fastest runners
A holiday campaign with Usain Bolt and Allyson Felix challenges consumers to download the Scan & Go app and make their own shopping trips.
By Dianna Christe • Nov. 20, 2019 -
Deep DiveAd-free engagement: Is organic virality a quest or a happy accident?
Many brands want to replicate the recent buzz around Popeyes and White Claws, but the formula for organic reach remains elusive.
By Shane Schick • Nov. 20, 2019 -
Beef industry brings 2-hour sizzling meat video to the big screen
Now available on YouTube, the ASMR-like "Drool Log" — a pun on Yule Log — will play in movie theaters in 10 states between Nov. 22 and Dec. 5.
By Barry Levine • Nov. 19, 2019 -
Dick's Sporting Goods brings gear to life in CGI holiday spot
Videos of animation and live-action filming help tell the story of what happens in a Dick's store at night when the merchandise comes alive.
By Barry Levine • Nov. 19, 2019 -
Coty acquires majority stake in Kylie Jenner's beauty business for $600M
The acquisition, which includes Kylie Jenner's Kylie Cosmetics and Kylie Skin, is expected to close in Q3 2020.
By Cara Salpini • Nov. 18, 2019 -
Car-sharing service Turo rents out 'Mortymobile' for 'Rick and Morty' tie-up
The vehicle, which promotes the series' return for a fourth season, is a 2010 Mica Mazda 3 with a giant fiberglass Morty attached on top.
By Dianna Christe • Nov. 18, 2019 -
Saks creates multichannel experience for 'Frozen 2' holiday windows
The annual window unveiling will include a live event featuring a musical performance by Idina Menzel, who voices Elsa in the film.
By Dianna Christe • Nov. 18, 2019 -
Dunkin' launches 1st online pop-up shop for holidays
The Dunkin' Shop, which sells limited-edition products like an electric guitar and one-piece pajamas, quickly sold out of a few items.
By Barry Levine • Nov. 15, 2019 -
ColumnComic Dive: Chicken Sandwich Kerfuffle
Recent missteps by Chick-fil-A, which is closed on Sundays, have given Popeyes easy marketing fodder around the return of its chicken sandwich.
By John Hazard • Nov. 15, 2019 -
Pepsi debuts limited-edition non-alcoholic sparkling rosé cola
The soda giant is teaming up with the TV network Bravo to launch the trendy beverage this weekend at its inaugural convention in New York City.
By Cathy Siegner • Nov. 15, 2019 -
Jennie-O Turkey puts social influencers on annual Thanksgiving hotline
Now in its 12th year, the promotion will for the first time enlist chefs, influencers and bloggers to dole out advice to holiday hosts.
By Dianna Christe • Nov. 13, 2019 -
Meow Mix remixes iconic jingle for music streaming era
Heavy metal, country, R&B and Latin versions of the earworm are available via Spotify and YouTube, and will appear in the brand's ads.
By Chantal Tode • Nov. 13, 2019 -
Deep DiveThe ins and outs of simpler brand identities
Dunkin', Mastercard and Doritos have streamlined their logos, but delivering a short and simple brand identity isn't without risks.
By Dianna Christe • Nov. 13, 2019 -
Kimberly-Clark taps Accenture Interactive as lead creative agency for baby products
The agency division won the account because of its technology and Droga5's creative capabilities, a brand executive told The Wall Street Journal.
By Barry Levine • Nov. 12, 2019 -
Deep Dive5 marketing misfires from 2019 that show brand vulnerability is growing
Higher consumer expectations and a news cycle mentality mean brands must reconsider how they think about the term "backlash" in the months ahead.
By Peter Adams • Nov. 12, 2019 -
Leveraging nostalgia: How retailers can build on the warmth of holiday shopping
Tapping into a strong sense of community can build a bond with shoppers — and set retailers apart from the competition.
By Kaarin Vembar • Nov. 11, 2019 -
Mobility brand Lime spotlights LA culture with influencer-led events, print zine
"See You There" is the scooter rental company's first U.S. campaign and is supported by OOH and digital ads.
By Robert Williams • Nov. 11, 2019 -
P&G, Walmart, Google top list of multicultural ads driving purchase intent
The first analysis to apply a new ad metric that looks at the impact of cultural insights in marketing reveals the highest ranking ads generated a 50% higher purchase intent.
By Dianna Christe • Nov. 11, 2019
