Creative
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E.l.f. Cosmetics highlights diversity with brand messaging revamp
A video manifesto centered around "e.l.f.isms," influencer collaborations and an upcoming packaging refresh round out the campaign.
By Tatiana Walk-Morris • June 26, 2019 -
AB InBev's Ritas brand calls out sexist language in new campaign
#NeverApologize is the latest effort from an Anheuser-Busch brand to target millennial women.
By Tatiana Walk-Morris • June 26, 2019 -
Sabra warns 'The Vegans are Coming' with hotline for summer barbecue hosts
Active through the Fourth of July holiday, the channel offers vegan-friendly "Rescue Kits" and messages of encouragement from celebrities.
By Peter Adams • June 25, 2019 -
Bon & Viv looks to 'ban basic' vodka sodas this summer
The AB InBev spiked seltzer brand teamed with Betches Media for a humorous look at what it means to be "basic."
By Chris Kelly , Barry Levine • June 25, 2019 -
SponsoredSimplify to deliver more content with less work
How to win in the race to produce engaging, motivating multichannel content: Do less.
By Peter Deubler, Executive Director of Business Process Strategy, Quad • June 25, 2019 -
Uniqlo launches TikTok's 1st multimarket brand campaign
People that post videos of themselves wearing Uniqlo clothing could appear on store screens and on social media.
By Robert Williams • June 24, 2019 -
REI sunsets catalog, introduces print magazine
As part of the effort, the retailer plans to invest $100,000 in 10 local news organizations this year.
By Dianna Christe • June 24, 2019 -
Moxy Hotels teams with celebrity tattoo artist Megan Massacre in bid to capture millennials
As interest in custom tattoo designs grows, Marriott's Moxy is hoping to build its reputation as an artistic brand.
By Dianna Christe • June 24, 2019 -
Keith Weed, who retired from Unilever in May, again ranked most influential CMO
Forbes' latest Most Influential CMOs list reinforces how the executive's departure is a loss for marketing thought leadership.
By Peter Adams • June 21, 2019 -
Sprite highlights hip-hop culture with 'Thirst for Yours' campaign
The Coca-Cola brand evolves its long-running "Obey Your Thirst" campaign for a fresh cohort of young fans.
By Barry Levine • June 21, 2019 -
Positive portrayal of women in ads sparks sales lift, study finds
Amid consumer calls for gender equality, some companies are examining depiction of women in their ads.
By Kira Barrett • June 21, 2019 -
ColumnCampaign Trail: Why Uber built a virtual city to promote a product that doesn't exist yet
Set in a computer-generated San Francisco, an integrated campaign aims to seed viewers' minds for Uber Elevate's transit vision four years before launch.
By Natalie Koltun • June 21, 2019 -
Dunkin' debuts 'human charger' pop-up for summer solstice
On the longest day of the year, coffee fans can visit the activation to snag a free drink, a reusable straw and a tongue-in-cheek user guide.
By Natalie Koltun , Barry Levine • June 21, 2019 -
Havas acquires majority stake in streaming, gaming specialist shop Battery
With clients including Netflix and Activision Blizzard, the Los Angeles-based agency will be integrated into Havas' global Annex network.
By Peter Adams • June 20, 2019 -
Doritos, Audi stick with tie-ins for upcoming 'Spider-Man' movie
Ahead of the "Spider-Man: Far From Home" debut, the PepsiCo brand slings exclusive merchandise, while Audi flaunts product placement in a new video.
By Chris Kelly , Barry Levine • June 20, 2019 -
Pantene updates 'Don't Hate Me Because I'm Beautiful' to feature LGBTQ+ community
The revamp of an iconic 1986 ad defines a modern meaning of beautiful as P&G continues to ramp up more inclusive messaging.
By Dianna Christe • June 19, 2019 -
Why personalized packaging works for CPG companies
Benefits include greater engagement and brand awareness, increased sales and consumer loyalty, a report from PreScouter found.
By Cathy Siegner • June 19, 2019 -
Unilever CEO: 'Woke-washing' is infecting the ad industry
The comments from Cannes Lions arrive as an Edelman study finds that 53% of consumers think brands "trustwash" their social responsibility claims.
By Dianna Christe • June 19, 2019 -
Forrester: CMOs face creative rut while overspending on technology
If brands were to shift $19 billion earmarked for digital technologies to more creative efforts, they could see $10 billion more in ROI over the next six years.
By Robert Williams • June 18, 2019 -
P&G cozies up to creators as it looks to 'reinvent advertising'
The company is building relationships with John Legend, Arianna Huffington's Thrive Global and others as it seeks to tell new stories around equality and inclusiveness.
By Chantal Tode , Barry Levine • June 18, 2019 -
Bud Light revives '90s ad series and brews music-infused beer on Twitch
The AB InBev brand mines nostalgia on two fronts while tapping into a historic Stanley Cup win.
By Barry Levine • June 18, 2019 -
JetBlue celebrates Pride Month with 'RuPaul's Drag Race' makeover
To promote a plane inspired by RuPaul's "shantay you stay" catchphrase, the New York-based airline tapped Bob the Drag Queen and Trixie Mattel to parody inflight announcements.
By Dianna Christe • June 17, 2019 -
Samsung, 3M test Spotify's podcast audience targeting
As podcast listenership surges 250%, the streaming service touts its ability to reach specific audiences.
By Robert Williams • June 17, 2019 -
How Unilever used DNA analysis to reduce stereotypical thinking among marketers
In a continuation of a three-year-old Unstereotype initiative, the CPG giant worked with academics on a 23andMe-like experiment that also bolstered creative thinking.
By Peter Adams • June 17, 2019 -
Welcome to Good Burger: Nickelodeon pops up restaurant to promote 'All That' return
To promote the revival of the millennial favorite, the kids' network teamed with the makers of the popular "Saved by the Bell" pop-up.
By Chris Kelly , Barry Levine • June 14, 2019
