Creative
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Courtesy of Molson Coors
Coors Banquet supports firefighters with special packaging, capsule collection
In line with Molson Coors’ sustainability efforts, the program connects climate change with spreading wildfires and the strain on firefighters.
By Chris Kelly • Updated Aug. 5, 2022 -
Courtesy of Anheuser-Busch InBev
Busch Light turns 30-pack into DIY acoustic guitar
The beer brand has taken steps to integrate itself into the country music scene as a means to stay relevant against Midwestern favorites like Miller Lite.
By Sara Karlovitch • Aug. 4, 2022 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Retrieved from PRNewsfoto/PATRÓN Tequila on August 03, 2022
Patrón concocts cocktail-themed virtual quests in bigger bet on metaverse
Virtual pop-ups hosted on Decentraland task users with assembling seasonal drinks, with a grand prize of a real-world trip to Mexico.
By Peter Adams • Aug. 3, 2022 -
Courtesy of Pure Lea Iced Tea
Pure Leaf’s TikTok hotline helps women navigate pressure to be sweet
“Bel-Air” star Coco Jones, who has over 2.1 million followers, will dole out practical advice for uncomfortable scenarios around friends, family and work.
By Peter Adams • Aug. 2, 2022 -
Courtesy of French's
French’s slings mustard-flavored donuts in experiential push
The well-known mustard brand brings a tangy twist to a beloved breakfast treat in honor of National Mustard Day.
By Jessica Deyo • Aug. 2, 2022 -
Courtesy of Tito's Handmade Vodka
Tito’s vodka spoofs hard seltzer craze by selling empty can
Rather than enter a crowded market, the Tito’s in a Can novelty product lets consumers make canned cocktails with the brand’s “vodka-flavored vodka.”
By Chris Kelly • Aug. 2, 2022 -
Courtesy of Jack in the Box
Jack in the Box welcomes back most famous employee Mark Hamill
Created in collaboration with TBWA\Chiat\Day Los Angeles, the campaign revisits the playful antics that once got the Star Wars icon fired from the chain.
By Chris Kelly • Aug. 1, 2022 -
Retrieved from Frida Baby on July 28, 2022
ColumnCampaign Trail: Frida Baby animates user reviews of messy parenthood realities
For its first TV spots, the baby brand partnered with World Famous to create a campaign reflective of the same colorful, no-nonsense approach of its products.
By Chris Kelly • July 29, 2022 -
Courtesy of Molson Coors
Coors Light turns cans into ‘thirst traps’ for mosquitos
The brewer wants to make outside relaxation a little more comfortable with a 3D-printed bug trap.
By Sara Karlovitch • July 29, 2022 -
Courtesy of Applebee's
Applebee’s spices up date night with lip gloss, ‘dateable’ music video
To promote the collaboration with makeup brand Winky Lux, the restaurant chain released an original song and music video titled "Taste My Face."
By Chris Kelly • July 29, 2022 -
Courtesy of L.L.Bean
L.L. Bean flexes durability in consumer-led campaign
A 30-second national spot is inspired by a letter received in 2007 inquiring how to wear down the retailer’s treasured Book Pack bag.
By Jessica Deyo • July 28, 2022 -
Courtesy of Remy Martin
Rémy Martin, Usher mark Vegas residency with immersive experience
Accompanied by an NFT, a limited-edition bottle was created using technology meant to capture the smell of Rémy Martin 1738 Accord Royal.
By Sara Karlovitch • July 27, 2022 -
Courtesy of SoulCycle
SoulCycle exchanges used Peloton bikes for in-person classes
A new campaign says “F*** It, Let’s Ride Together,” as the brand attempts to lure consumers away from at-home workouts and into its studios.
By Jessica Deyo • July 27, 2022 -
Scott Olson via Getty Images
Coca-Cola increased marketing spend to create brand value amid price hikes
Despite pressures on consumer spending, the company saw net revenues grow in Q2 due in part to the recovery of away-from-home channels.
By Chris Kelly • July 27, 2022 -
Courtesy of Gap
Gap reaffirms inclusivity theme in back-to-school campaign
“Everyone Belongs” features kids enjoying hobbies they love and associates value with clothing in which people feel most themselves.
By Jessica Deyo • July 27, 2022 -
Delmaine Donson via Getty Images
Maybelline pairs with Time Out to encourage IRL dating
The L'Oréal brand’s campaign includes digital and in-person elements as consumers continue to return to pre-pandemic activities like dating.
By Chris Kelly • July 26, 2022 -
Retrieved from Hilton on July 25, 2022
Hilton ribs romantic streak in travel ads with focus on perks
A new global platform has Paris Hilton promote practical services like pet-friendly accommodations versus generic imagery of beaches.
By Peter Adams • July 25, 2022 -
Courtesy of Chipotle
Chipotle's Buy the Dip game will give away $200K in crypto
The stock market simulation game follows the chain accepting cryptocurrency payments and enables players to win digital currency or promo codes.
By Jessica Deyo • July 25, 2022 -
Courtesy of Grey Goose
Grey Goose, Uninterrupted get chatty in "The Shop" spinoff
The YouTube series was produced with the media company co-founded by LeBron James, and features influential people hanging out in a barbershop.
By Sara Karlovitch • July 21, 2022 -
Courtesy of Duolingo
HBO expands partnership with Duolingo for GOT spinoff
The language learning app is launching a number of initiatives to grow its user base with “House of the Dragon” themed content.
By Sara Karlovitch • July 19, 2022 -
Courtesy of Amazon
Amazon Business debuts first major campaign in grab at office supplies category
A debut spot focuses on a fictional pet-device company getting off the ground and applies humor to try and break with B2B advertising tropes.
By Jessica Deyo • July 19, 2022 -
MaximFesenko via Getty Images
Deep DiveOn ice: How whiskey brands are marketing to a new crowd
The commercialized whiskey industry is hundreds of years old. If it’s going to survive another 100, the marketing playbook needs to change.
By Sara Karlovitch • July 19, 2022 -
Courtesy of NBCUniversal
NBCU, Peacock bring ShoppableTV to 'Love Island USA'
Viewers can shop featured products in every episode using scannable QR codes as the media behemoth furthers its CTV ambitions.
By Jessica Deyo • July 18, 2022 -
Joe Raedle via Getty Images
Peloton's new ad stars nude Chris Meloni promoting its app
Beyond an eyebrow-raising hook, the creative could be an attempt to shift the discussion as the embattled company moves to outsource manufacturing.
By Peter Adams • July 15, 2022 -
Courtesy of Eos
ColumnCampaign Trail: Eos normalizes all types of shaving from 'treasure trails' to 'toe toupées'
Videos juxtapose soft-focus fantasies with authentic shaving experiences, while attention-grabbing OOH ads carry messages like "Your mom has a mustache."
By Chris Kelly • July 15, 2022
