Coke asks consumers to generate art with new AI platform

The first fruit of the marketer's collaboration with Bain & Company and OpenAI combines the buzzy GPT-4 and DALL-E solutions.

By Chris Kelly • March 21, 2023

Stella Artois crashes into dining trends, shifts brand positioning

The AB InBev brand is putting a bigger focus on casual dining in an attempt to court consumers as dinner habits evolve. 

By Sara Karlovitch • March 20, 2023

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Tide inserts Kumail Nanjiani into messy viral videos for bigger pods push

The actor pops up in viral posts, like one where a baby is covered in peanut butter, to promote overhauled Tide Power Pods with more detergent.

By Peter Adams • March 17, 2023

Bushmills unleashes sheep on NY bar for St. Patrick’s Day campaign

In a humorous new ad, the Irish whiskey brand urges bar goers to avoid herd mentality and ditch its competitors.

By Sara Karlovitch • March 17, 2023

Campaign Trail: Smartwater elevates hydration with athletes — and Pete Davidson

The Coca-Cola brand teamed with VMLY&R to show how its latest innovation helps consumers elevate their lives in a variety of ways.

By Chris Kelly • March 17, 2023

Northwestern Mutual, Pinterest team to give free financial advice to Gen Z

“From Pinning to Planning” includes an online quiz that users can take to reveal their Pinterest Persona and receive custom financial advice. 

By Aaron Baar • March 16, 2023

Heinz highlights soil degradation with Fortnite island

The ketchup maker is looking to raise awareness about sustainable farming, tasking Fortnite players with keeping a shrinking farm up and running.

By Sara Karlovitch • March 16, 2023

Twisted Tea drops vasectomy underwear for March Madness

The hard iced tea brand's novelty merch is timed to an increase in vasectomies that occur during the NCAA basketball tournament.

By Chris Kelly • March 16, 2023

Coors Light helps calm anxious basketball fans with beer-flavored ice pops

The brewer is taking its “Made to Chill” tagline a step further with limited-edition frozen treats timed to March Madness.

By Sara Karlovitch • March 15, 2023

Amazon Prime embraces mustaches in global campaign with Olivia Wilde

The “Don’t Worry Darling” director helmed a spot that stars a young woman learning to love her facial hair with the help of icons like Freddie Mercury.

By Jessica Deyo • March 14, 2023

Star CMO Machado jumps from Activision Blizzard to food tech startup

The well-decorated exec is joining AI-focused NotCo as the firm deepens relationships with major CPG marketers including Kraft Heinz.

By Peter Adams • March 13, 2023

Aéropostale’s expansive metaverse strategy kicks off with Tesla giveaway

An upcoming drop of 30,000 NFTs that unlock exclusive perks and entry to digital realm AeroWorld is the first step of a four-phase metaverse activation.

By Jessica Deyo • March 13, 2023

Coke brings world-renowned art to life in ‘Masterpiece’ push

The global campaign also spotlights the work of diverse emerging artists and includes a short film, 3D billboards, digital collectibles and an online gallery.

By Jessica Deyo • March 9, 2023

Bud Light Seltzer clears up misconception about its formula

As 54% of consumers believe there is beer in the hard seltzer, the brewer developed a card game called Misconceptions as part of a new campaign.

By Sara Karlovitch • March 8, 2023

QuickBooks caters to film tourists by highlighting small business cameos

An interactive map tracks the locations of establishments that have appeared in movies as part of a TikTok push ahead of the Oscars. 

By Jessica Deyo • March 7, 2023

Nissan brings TikTok’s BeReal lookalike to March Madness

The carmarker is encouraging fans to use TikTok Now to post their live tournament experience for the chance to win tickets to the men’s Final Four.

By Sara Karlovitch • March 6, 2023

Campaign Trail: Levi’s tells ‘The Greatest Story Ever Worn’ in cinematic fashion

To celebrate the 150th anniversary of the iconic 501 Jean, Droga5 enlisted filmmakers Melina Matsoukas and Martin de Thurah to bring true tales to life.

By Chris Kelly • March 3, 2023

Toyota, Yahoo partner for AR-powered car shopping experience

The tie-up, part of Toyota’s “Says So Much” campaign, allows users to virtually tour and test drive the 2023 Toyota Crown. 

By Aaron Baar • March 2, 2023

Guinness rewards epic toasts this St. Patrick’s Day

The beer brand will reward 100 of the best video toasts with $10,000 each and kick off in-person activations in several major cities

By Sara Karlovitch • March 2, 2023

Bose works to boost gender parity in music production

With only 2.8% of popular songs from the last decade produced by women, “Turn The Dial” seeks to raise awareness and increase opportunities.

By Chris Kelly • March 2, 2023

Hard Mtn Dew hosts ‘Definitely Over 21’ bash at retirement community

Timed to the release of a new flavor, the mostly over-55 spring break bonanza in Florida will welcome one fan who offers the most imaginative pitch.

By Peter Adams • March 1, 2023

AB InBev seltzer brand’s first national campaign focuses on simplicity

Nütrl Vodka Seltzer establishes itself as “The One with the Umlaut” through an effort featuring “SNL” star Chloe Fineman as a vodka seltzer sommelier.

By Sara Karlovitch • Feb. 28, 2023

Maybelline enlists its first-ever digital avatar for mascara launch

The virtual ambassador, named May, will help launch the Falsies Surreal Extensions Mascara and support future metaverse activations.

By Jessica Deyo • Feb. 28, 2023

Agency in-housing debate resurfaces, with fresh shades of nuance

Top marketers touting savings from the strategy could inspire fast followers, but third-party agencies are also doing a better job at pitching their differentiation.

By Peter Adams • Feb. 27, 2023

Cutwater refreshes brand to accentuate accessibility of canned cocktails

“Open the Bar” is meant to make premium cocktail culture feel more approachable through three new ad spots and a revamped brand design.

By Sara Karlovitch • Feb. 24, 2023