Creative
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Courtesy of Sweetgreen
How Sweetgreen's in-house agency helps deliver healthy messages
Executive Creative Director Thomas Wilder details his move from the agency world to the fast-casual chain and why tennis star Naomi Osaka is a perfect ambassador for the brand, even when facing controversy.
By Chris Kelly • June 21, 2021 -
Courtesy of Axe
Axe parodies pandemic pressers in push targeting vaccine-hesitant Gen Zers
As part of the "Get Axeinated" campaign, tongue-in-cheek ads position getting vaccinated as the "hot" thing for young guys to do as the dating scene returns.
By Peter Adams • June 21, 2021 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to disruptions caused by the pandemic and new privacy mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of Pinterest
L'Oréal taps Pinterest creators in expanded push into content marketing
The personal care brand is teaming with over 20 influencers to create beauty tutorials and discuss trends for seven brands across its portfolio.
By Asa Hiken • June 21, 2021 -
Courtesy of e.l.f. cosmetics
E.l.f. jumps on NFT trend with crypto collectibles that try to offset carbon footprint
Gold-dipped "Ne.l.f.Ts" will be sold via the Bitski platform and in partnership with Aerial, which tracks emissions for the digital format.
By Peter Adams • June 18, 2021 -
Courtesy of Estée Lauder
ColumnCampaign Trail: Estée Lauder reimagines love with audio-first stories
"Dare to Love" is powered by creative storytelling through the voices of artists and influencers, touching on self-love, family love and love of purpose.
By Natalie Koltun • June 18, 2021 -
Courtesy of Ikea U.S.
Ikea centers on sustainability with conversational Pandora ad
Emulating a two-way conversation, the ad details Ikea's sustainability mission and asks listeners if they want to hear tips on living a more eco-conscious life.
By Natalie Koltun • June 17, 2021 -
Courtesy of L Brands
Victoria's Secret is (finally) trying to get women's attention
The brand's angels are being replaced with a group of influential women who will help shape its merchandising and messaging. Will the turnabout work?
By Daphne Howland • June 17, 2021 -
Courtesy of Hyundai Motor America
Hyundai deepens Marvel tie-in around Tucson with co-branded ads starring Disney+ heroes
Media agency Canvas Worldwide and AOR Innocean USA assisted with an effort that comes as streaming services are booming.
By Peter Adams • June 17, 2021 -
Courtesy of Degree
Degree reminds consumers to wear deodorant as pre-pandemic activities resume
The Unilever brand's multichannel campaign seeks to reconnect with consumers after 68% admitted to intentionally not using deodorant because they weren't seeing others.
By Chris Kelly • June 17, 2021 -
Courtesy of KFC Canada
How Yum Brands generates sales, cultural impact with a three-pronged marketing framework
Former CEO Greg Creed and CMO Ken Muench — who also heads up strategy at Yum's in-house Collider Labs consultancy — detailed a strategy that has turned brands like Taco Bell into category trendsetters.
By Peter Adams • June 17, 2021 -
Courtesy of Molson Coors Beverage Company
Coors Light encourages drinkers to 'chill' with offbeat koozies
Molson Coors sister brand Miller Lite launched a similar effort, giving away a baseball glove with a tallboy pint pocket specially designed to catch beers.
By Asa Hiken • UPDATED: June 16, 2021 at 2:17 p.m. -
Courtesy of Wendy's
Wendy's expands 'Rick and Morty' collab with pop-up diner, custom Coke flavors
The push includes free delivery via the chain's app, capturing first-party data that would otherwise be collected by third-party delivery services.
By Chris Kelly • June 15, 2021 -
Courtesy of Jack in the Box
Jack in the Box duets with Jason Derulo on virtual restaurant brand
CMO Ryan Ostrom explained how the fast food chain ensured its brand voice was heard in a collaboration with the TikTok-savvy singer.
By Chris Kelly • June 14, 2021 -
Retrieved from Chipotle Mexican Grill, Inc. on June 14, 2021
Chipotle airs first national TV ad starring athlete as hype around Olympics builds
A spot featuring soccer player Julie Ertz promotes the brand's largest celebrity-curated menu to date, which is only available on digital and mobile channels.
By Peter Adams • June 14, 2021 -
Permission granted by Hennessy
Hennessy debuts first NBA spots to support minority small business owners
"Make Moves That Start Movements" looks to build on the spirit brand's Unfinished Business initiative launched last year.
By Asa Hiken • June 14, 2021 -
Courtesy of Midol
Midol urges women to stop apologizing for their periods with awareness push
The campaign, made with new Lippe Taylor Group agency twelvenote, is informed by research that found 62% of menstruators under the age of 40 have apologized for their periods.
By Chris Kelly • June 10, 2021 -
Courtesy of Billie
Billie rewrites classic fairy tales for Pride on Instagram
The series aligns with the razor brand's continued mission to champion all women and dismantle traditional notions around body hair.
By Natalie Koltun • June 10, 2021 -
Permission granted by Sensient
OpinionSomewhere over the rainbow
Brands that continually represent the LGBTQ community — not just during Pride Month — will stand the test of time as consumers call out valueless and performative actions, writes New Moon's James Silverstone.
By James Silverstone • June 10, 2021 -
Courtesy of Anheuser-Busch
Anheuser-Busch unveils digital vaccine trackers, other media to support COVID-19 recovery
DOOH media, ads on social and a 60-second spot comprise the brewing company's latest push to get people vaccinated.
By Asa Hiken • June 09, 2021 -
Courtesy of Klarna
Klarna taps A$AP Rocky to guide people out of 'fashion hibernation'
To drive app downloads, Klarna is hosting a competition for fans to share their updated looks and win items from a vintage collection curated by the musician.
By Natalie Koltun • June 09, 2021 -
Courtesy of Burger King
Burger King trolls Chick-fil-A with LGBTQ donations during Pride
The latest escalation of the chicken sandwich wars is a not-so-subtle dig at a company with a history of donating to anti-LGBTQ charities.
By Chris Kelly • June 08, 2021 -
Permission granted by Peace Out
Deep DiveThe business of normalizing taboo topics
From periods and acne to sex toys and toilet plungers, DTC brands are out to disrupt every eyebrow-raising industry under the sun.
By Maria Monteros • June 08, 2021 -
Courtesy of Domino's Pizza
Domino's revived Noid hops on NFT trend
The pizza brand will auction "Noid's Failed Tools" that appeared in a TV spot that brought back the infamous brand icon for the first time since 1995.
By Chris Kelly • June 08, 2021 -
Courtesy of Mars Wrigley
Skittles launches 'QueeR codes' to spotlight LGBTQ creators during Pride
Mars Wrigley-owned Skittles worked with agency ICF Next to commission LGBTQ artists to paint murals that link consumers to content and resources.
By Chris Kelly • June 08, 2021 -
Courtesy of Procter & Gamble
Pantene teams with Allyson Felix in run-up to Olympics
The P&G brand highlights a decorated athlete who has spoken out against inequalities facing mothers, both in healthcare and by former sponsor Nike.
By Chris Kelly • June 07, 2021
