Creative

Q&A

Dinosaurs and delis: How Tool of North America crafts epic experiences for Amazon

Two executives at the agency detail how it created innovative activations around "Jurassic World" and "The Marvelous Mrs. Maisel" for the tech giant turned cross-channel marketing platform.

By Chris Kelly • Dec. 19, 2018

Wonderful Halos mandarins partners with 8-year-old YouTube star

Parents can enter their kids to win a play date with the star of ToysReview and receive Wonderful Halos delivered while they're in season.

By Erica Sweeney • Dec. 18, 2018

Kool-Aid Man, rapper Lil Jon debut holiday music video

"All I Really Want for Christmas" is the Kraft Heinz beverage brand's latest move to wow younger consumers.

By Erica Sweeney • Dec. 18, 2018

KFC, Tide, Nike among brands that 'won' Twitter in 2018

U.S. Head of Brand Strategy Ryan Oliver highlights brands that have mastered the social media platform.

By Robert Williams • Dec. 17, 2018

Wendy's shares a syrupy holiday tale on Twitter

Illustrated "'Twas the Night Before Maple Syrup Day" tweets encourage fans to sample the chain's new Maple Bacon Chicken Sandwich.

By Robert Williams • Dec. 17, 2018

Sour Patch Kids wreck gingerbread house in 24-minute Amazon Prime video

The twist on online Yule Log videos is the latest example of brands working with Amazon to create more memorable experiences.

By Erica Sweeney • Dec. 17, 2018

Columbia Pictures promotes film premiere with 360-degree escape rooms

Surviving virtual rooms with themes from the upcoming "Escape Room" enters fans into a contest to win a trip to Los Angeles — and $1 million.

By Erica Sweeney • Dec. 17, 2018

Chevy's global CMO retires amid broader cuts at parent GM

No replacement has been named for Tim Mahoney, who took on the role in 2013 and led initiatives like the brand's "Find New Roads" marketing platform.

By Peter Adams • Dec. 14, 2018

Esurance unrolls 'Surprisingly Painless Gifting' with Dennis Quaid wrapping paper

A limited-edition line of gift wrap, cards, boxes and tags featuring snarky messages and the actor's mug aims to ease stress around the holidays.

By Erica Sweeney • Dec. 14, 2018

Philadelphia's holiday smart bowl snitches on double dippers

The Kraft Heinz brand's novelty "Double Diptector" pairs with a mobile app to warn hosts about the ultimate party foul.

By Robert Williams • Dec. 13, 2018

KFC's scented firelog, Busch's sound button continue quirky holiday merchandise trend

Busch is hosting a contest to give away a button that emits a sound like a can of beer being opened, while KFC's fried chicken-scented firelog is for sale online.

By Erica Sweeney • Dec. 13, 2018

Vitaminwater urges consumers to quit their smartphones in new sweepstakes

Interestingly, the method for entering the contest is built around smartphone participation with a focus on two mobile-first social platforms: Instagram and Twitter.

By Erica Sweeney • Dec. 13, 2018

Jaguar, HGTV star unveil a mobile holiday window in NYC

The carmaker also partnered with Pinterest to let users digitally unwrap special Pins and explore 360-degree views of the decorated truck.

By Erica Sweeney • Dec. 12, 2018

P&G buys Walker & Company, a disruptor marketer catering to consumers of color

The startup, which owns grooming brands Bevel and Form, looks to tap into the CPG giant's resources, talent and global scale, while P&G can expand its multicultural offerings.

By Peter Adams • Dec. 12, 2018

60% of marketers plan to expand creative teams in H1 2019, hiring survey finds

Recruiting will center on web and mobile development and web production, which the research shows are the hardest roles to fill. 

By Erica Sweeney • Dec. 12, 2018

WPP plots return to growth through 'simpler offer,' refreshes brand identity

Copping to becoming unwieldy, the holding group plans to focus squarely on four business areas going forward — and CEO Read said more agency mergers aren't in the cards for now.

By Peter Adams • Dec. 11, 2018

Papa John's debuts 'crusto-currency' reward program

The embattled pizza chain riffs on the cryptocurrency craze with its improved Papa Rewards program.

By Erica Sweeney • Dec. 11, 2018

Calvin Klein adopts digital-first approach, leaving print ads behind

The brand plans to post more frequently on its social media platforms, work with more micro-influencers and host local activations.

By Erica Sweeney • Dec. 11, 2018

Column

Comic Dive: Stroke of Midnight at the Influencers Ball

Payless fooled influencers with the fake luxury of its Palessi stunt, but not all the buzz was positive.​

By John Hazard and Lisa Burdige

Report: Citibank expands content marketing strategy with related offers

For the first time, the company is running digital display ads for related offers alongside sponsored content as part of its partnerships with publishers.

By Erica Sweeney • Dec. 11, 2018

Dove Men+Care urges dads to spend time with their kids at #HolidayShear events

The brand partnered with Bishops Cuts/Color to offer free washes and haircuts, along with activities and games to encourage bonding.

By Erica Sweeney • Dec. 10, 2018

Kimpton's Room 301 influencer campaign boosts Instagram engagement 4x

A room in Los Angeles was transformed into an "Instagrammable space" that fueled influencer content, per a case study by Gartner L2.

By Natalie Koltun , Robert Williams • Dec. 10, 2018

Opinion

Move over brands, consumer experiences are the story

Brands must master empathy, strategy and creativity — and understand the technology required to get them there, writes DEG's Tony Toubia.

By Tony Toubia

Spotify, 'Ellen' ink long-term, cross-promotional content partnership

Spotify is creating a content hub curated by DeGeneres — a first for the company — while its brand will get regular on-air TV integrations. 

By Erica Sweeney • Dec. 10, 2018

Gillette Venus links with YouTube influencer on razor exclusive to new subscription service

Venus x Remi will be sold through Venus Direct, a DTC offering that lets users choose from products personalized to skin type and shaving routines.

By Erica Sweeney • Dec. 10, 2018