Creative
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'Rick and Morty' warps to Super Bowl with Pringles spot, product tie-in
A 30-second ad for the Kellogg brand is being developed with the series' creators, and an integrated campaign will run through 2020.
By Peter Adams • Dec. 11, 2019 -
SodaStream parodies ASMR videos with Jonathan Van Ness
Timed for the holidays, the video promises to help viewers relax during a stressful time of year.
By Dianna Christie • Dec. 11, 2019 -
Pepsi CMO leaves amid beverage giant's marketing resurgence
Roberto Rios departs for Schwan's Company at a time when larger investments in media and advertising are bolstering Pepsi's bottom line.
By Peter Adams • Dec. 10, 2019 -
Smirnoff dreams up fake home goods partnership for gag gift
Riffing on the "Icing" drinking game, the brand is spicing up holiday gift swaps by disguising what appears to be a boring gift but is actually a bottle of malt beverage.
By Dianna Christie • Dec. 10, 2019 -
Ryan Reynolds' Aviation Gin pokes fun at Peloton ad fail in new spot
The marketer moved quickly to capitalize on the exercise bike brand's misfire with its own ad starring the same actress gaining millions of views on social.
By Dianna Christie • Dec. 09, 2019 -
Torrid targets curvy consumers with confidence-centered video series
Actress Barbie Ferreira keeps her cool despite getting locked out in her underwear in Torrid's first of four spots.
By Dianna Christie • Dec. 09, 2019 -
Dive Awards
Marketer of the Year: PepsiCo
The food and beverage conglomerate increased advertising and marketing spending 12% this year, bolstering business and appeal with key audiences like Gen Z.
By Chris Kelly • Dec. 09, 2019 -
Dive Awards
Campaign of the Year: Taco Bell's 'The Bell'
Reservations at the refurbished resort sold out in two minutes, solidifying the chain's cult-like status among ardent fans and its expertise in catering experiences to devotees.
By Peter Adams • Dec. 09, 2019 -
Dive Awards
Deal of the Year: Accenture buys Droga5
Equipping Accenture with a desirable talent pool and client roster, the deal shows how easily the consultancy is using its economic muscle to close the creativity gap with traditional agency rivals.
By Peter Adams • Dec. 09, 2019 -
Dive Awards
The Marketing Dive Awards for 2019
From KFC to Accenture, these are the companies and executives that shaped the marketing industry this year.
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ColumnCampaign Trail: Lagunitas keeps it weird with TV shopping network parody
The beer brand's CMO explains how it tapped into the branded merchandise trend while highlighting employees in a cheeky video series that promotes its IPAs moving to cans.
By Natalie Koltun • Dec. 06, 2019 -
Pantene supports LGBTQ+ folks with 'Going Home for the Holidays' series
This purpose-driven holiday campaign speaks to the 44% of LGBTQ+ people who feel they can't come home as their true selves.
By Barry Levine • Dec. 06, 2019 -
Spotify extends annual Wrapped campaign to entire decade, podcast content
The feature is for the first time accessible through the platform's mobile app, and outdoor ads spotlight newer bets like the acquisition of Gimlet Media.
By Robert Williams • Dec. 06, 2019 -
Rent the Runway partners with W Hotels
The clothing rental company will supply a travel wardrobe to guests upon their arrival at the luxury hotels.
By Kaarin Vembar • Dec. 05, 2019 -
Pantone enlivens 2020 Color of the Year pick with slew of multisensory experiences
Partners like Adobe and FedEx will help consumers experience the "solid and dependable" Classic Blue in ways beyond the visual.
By Peter Adams • Dec. 05, 2019 -
Coty is revamping its internal ad-tech and digital media unit
Digital media services previously handled by Beamly, which Coty acquired in 2015, will move to Publicis' Zenith agency.
By Barry Levine • Dec. 05, 2019 -
KFC brings back its fried chicken-scented Firelogs
The logs, made from recycled materials via a partnership with Enviro-Log, will be available exclusively on Walmart's website.
By Barry Levine • Dec. 05, 2019 -
McDonald's caters to devotees with 1st permanent e-commerce shop
Debuting with a holiday collection that includes tree ornaments and an ugly sweater, Golden Arches Unlimited sells gear that isn't available elsewhere.
By Peter Adams • Dec. 04, 2019 -
Unilever personal care brand's New York Times ad doubles as wrapping paper
Love Beauty and Planet is running a centerspread ad that can be reused as holiday wrapping paper.
By Dianna Christe • Dec. 04, 2019 -
Pandora's multichannel campaign highlights new features as streaming wars heat up
The service is also showcasing ad-supported services that connect brands with audiences, with Heineken as an early partner.
By Robert Williams • Dec. 04, 2019 -
J.M. Smucker brews marketing refresh for Folgers and 1850 Coffee
The double shot of entertaining content comes from PSOne, the CPG's dedicated agency within Publicis Groupe.
By Dianna Christe • Dec. 04, 2019 -
Unilever revamps CMO role to prioritize digital and become 'future-fit'
Company vet Conny Braams, EVP of Unilever Middle Europe, is stepping up as the CPG giant's first chief digital and marketing officer.
By Peter Adams • Dec. 03, 2019 -
Mercedes-Benz rides with singer The Weeknd for electric SUV ad
Teaming with the R&B superstar could help the luxury car brand resonate with younger buyers.
By Barry Levine • Dec. 03, 2019 -
Susan G. Komen brings fundraising efforts to 'Fortnite'
During a livestream on Twitch and YouTube, gaming influencers will use a custom map and challenge viewers to donate and beat their speedrun time.
By Barry Levine • Dec. 03, 2019 -
Secret opens Instagram directory, shoppable videos bolstering women-run businesses
The P&G brand wants to help women business leaders score a fair share of the $730 billion forecast to be spent around the holidays.
By Peter Adams • Dec. 02, 2019
