Creative

Column

Comic Dive: Dunkin' Goes Nuts

After dropping "Donuts" from its branding, the coffee chain is embracing craft beer, dry shampoo, tiny homes and more to forge a fresh identity.

By John Hazard and Lisa Burdige

Welch's targets Gen X men with gritty 'Tough as Grapes' campaign

The brand adjusts for a different audience than kids and moms after research showed 59% of Gen X men said they were a primary grocery shopper.

By Erica Sweeney • Oct. 16, 2018

L'Oréal Paris tackles going gray with new web series starring Helen Mirren

"The Roots Family" premiered this week on the brand's YouTube channel and focuses on multiple ambassadors who span generations in the fictional family.

By Erica Sweeney • Oct. 16, 2018

ANA: In-house agencies rapidly proliferate, and they're handling more important work

Internal shops are taking on more than "low-hanging fruit," as 79% of brands express high levels of satisfaction with their in-house output.  

By Peter Adams • Oct. 15, 2018

Just For Men aims to redefine men's grooming with 'Be The Better Man'

The multichannel campaign and brand refresh are part of a growing trend where male-centered marketers are challenging traditional definitions of masculinity.

By Erica Sweeney • Oct. 15, 2018

Degree hosts pop-up dance classes in new wellness-focused campaign

The partnership with DanceOn includes in-person and virtual dance classes, social media content and an "ultimate" dance sweepstakes. 

By Erica Sweeney • Oct. 15, 2018

Reese's #NotSorry ads drive conversation, purchase intent ahead of Halloween, analysis says

More people seeing the ads and talking about the brand are contributing to a rise in purchase consideration.

By Erica Sweeney • Oct. 15, 2018

Walmart will develop interactive shows in new joint venture

The partnership with Eko includes plans for original content like cooking shows and toy catalogs, where viewers can participate in and shape the stories. 

By Erica Sweeney • Oct. 12, 2018

MLB integrates Google Assistant into broadcast and social content for playoffs

During the championship games, which start today, announcers will ask Google Assistant a variety of questions.

By Erica Sweeney • Oct. 12, 2018

Column

Campaign Trail: M&M's Halloween haunt; Carl's Jr. stumps for 'condimeat'; a legendary beer campaign

Not-so-spooky TV spots, an odd online petition and a storytelling push that blends experiential and social make our editors' picks for the week. 

By Peter Adams , Chantal Tode , Natalie Koltun • Oct. 12, 2018

WPP shops lose AmEx, PepsiCo as clients, compounding on Ford blow

The financial services firm parts ways with Mindshare after 20 years, while Gatorade is dropping VML as it seeks a "differentiated model" in digital.

By Erica Sweeney • UPDATED: Oct. 12, 2018 at 10:19 a.m.

Less than half of advertisers are confident in data-driven insights, study says

While marketers agree that blending short- and long-term measures is best for determining ROI, 40% still focus mainly on short-term sales. 

By Erica Sweeney • Oct. 11, 2018

Facebook's Marketing Partner program integrates smaller agencies, consultants

The goal is to boost creative development by giving smaller agencies faster support and letting marketers assess the performance of creative before releasing it.

By Erica Sweeney • Oct. 11, 2018

Chipotle debuts scratch-and-sniff stickers inspired by its popular Giphy designs

The release of the limited-edition items celebrates the stickers receiving 100 million views on Instagram and Snapchat.

By Erica Sweeney • Oct. 11, 2018

Smirnoff promotes non-GMO push with celebrity lineup

The continuation of the "Welcome to the Fun%" campaign features Ted Danson, Jenna Fischer, Jonathan Van Ness and a pop-up corn maze.

By Erica Sweeney • Oct. 10, 2018

Honey Bunches of Oats brings back retired spokesperson in cross-channel rhyming campaign

"Rhymes with Delicious" includes several TV spots, along with content tailored for social media and internet radio.

By Erica Sweeney • Oct. 10, 2018

Pom Wonderful's 'Worry Monsters' break 4th wall to taunt YouTube viewers

The skippable pre-roll video is part of the brand's new multimillion-dollar, multi-year campaign, which was developed in-house and urges consumers to worry less. 

By Erica Sweeney • Oct. 09, 2018

Ford brings on more than 100 in-house marketers, BBDO in agency revamp

Under a new agency model, Ford says it will save $150 million annually and place a greater focus on emerging advertising tools and technology to better personalize marketing.

By Erica Sweeney • Oct. 09, 2018

Column

Comic Dive: Vacation, All I Ever Wanted

Marketers from brands like Airbnb and Hilton look for new ways to motivate travelers to hit the book button, from last-minute deals to special experiential offers. 

By John Hazard and Lisa Burdige

Nike store foot traffic spiked 17% following Kaepernick campaign rollout, Foursquare finds

Breaking the figures down, foot traffic increased 27.3% in blue-voting counties versus 8.5% in red-voting counties in the week after launch. 

By Erica Sweeney • Oct. 08, 2018

Smirnoff's Spotify API earned 630M impressions

At Advertising Week, a Diageo executive detailed the recent campaign's success in raising awareness about gender bias in the music industry.

By Chris Kelly • Oct. 05, 2018

Wendy's CMO on striking the right amount of social media sass

The executive talked about the brand's reputation for dishing out direct, cheeky jabs at competitors and how this drives results.

By Natalie Koltun • Oct. 05, 2018