Creative

Truly Hard Seltzer celebrates Pride with OOH, social campaign

The Boston Beer Company brand looks for ways to celebrate the 50th anniversary of the NYC Pride March, which has been canceled this year.

By Dianna Christie • May 29, 2020

Dunkin' declares support for The Donut Party in nod to election year

A campaign running in stores, on TV and across digital encourages consumers to vote for their favorite "canDOUGHdate" and create party slogans.

By Dianna Christie • May 29, 2020

LGBTQ-inclusive marketing opens door to acceptance, P&G and GLAAD find

A study published ahead of Pride month positions the coronavirus pandemic as an opportunity to make a bigger impact on the community.

By Peter Adams • May 28, 2020

Burger King celebrates employees with customer thank yous

More than 5,000 customers left messages of gratitude to the fast food chain's workers while placing orders in the mobile app.

By Dianna Christie • May 28, 2020

Busch Beer unveils corn cans, NASCAR tie-in for farmer relief

Limited-edition packaging is available in 33 states to help the brand support a nonprofit partner's expansion into Kansas.

By Dianna Christie • May 27, 2020

Ben & Jerry's launches ice cream into stratosphere for Netflix tie-in

The stunt starring the new Boots on the Moooo'n flavor is a nod to "Space Force," a new comedy from the makers of "The Office."

By Dianna Christie • May 27, 2020

Where ad spending is thriving during COVID-19, including a few surprises

Marketers in categories like toys and prescription eyeglasses have leaned in with big budget lifts, but what does the future hold as the economy reopens?

By Shane Schick • May 27, 2020

United Airlines debuts cleaning protocols with Clorox to lure back flyers

Teaming with the cleaning brand and the Cleveland Clinic is designed to reshape the airline's image after photos of packed planes circulated on social media.

By Dianna Christie • May 26, 2020

Budweiser honors healthcare workers and military heroes in new campaign

The brand, which has shown its skill in the past at delivering heart-tugging ads, debuts its latest effort as the pandemic continues to impact consumer behavior.

By Dianna Christie • May 26, 2020

Q&A

PepsiCo Foodservice CMO on linking restaurant relief to culture amid a pandemic

Scott Finlow spoke to Marketing Dive about how the food and beverage giant's purposeful efforts have tapped into what's popular now, including John Krasinski's "Some Good News."

By Peter Adams • May 26, 2020

Walmart flips associate's hopeful poem into new video ad

The retailer continues to spotlight employees during the pandemic as people place a higher value on how brands treat workers.

By Dianna Christie • May 22, 2020

Mazda brings playable concept car to PlayStation, esports series

By bringing the high-tech model to "Gran Turismo Sport," Mazda is looking to get homebound folks to virtually test drive its vehicles and connect online.

By Dianna Christie • May 22, 2020

Column

Campaign Trail: Muscle Milk flexes mental resilience under PepsiCo banner

"Own Your Strength" is the protein beverage's first effort since being acquired in 2019 and aims to connect with fitness buffs stuck at home during the pandemic.

By Natalie Koltun • May 22, 2020

Skittles returns to controversial colorless packaging in honor of LGBTQ Pride

The rainbow-free design drew criticism for its past pure white iteration, but a more muted gray bag could read as appropriate this year given the pandemic.

By Peter Adams • May 21, 2020

Michelob Ultra puts Peyton Manning in 'Caddyshack' to tee up live golf match

As a sponsor of Capital One's The Match: Champions for Charity, the AB InBev brand is supporting the first televised golf event since the pandemic hit. 

By Dianna Christie • May 21, 2020

Bodyarmor's new campaign may signal a return to OOH post-pandemic

This is the largest campaign by the fitness beverage, which is partially owned by Coca-Cola, and may appeal to sports-starved fans looking for empowering messages.

By Dianna Christie • May 21, 2020

General Motors CMO says speedy pivots are new marketing norm in coronavirus era

Deborah Wahl spoke at the MMA's first virtual Impact conference about how changes made to address the pandemic could prove long-lasting, including a bigger focus on online shopping and localization.

By Peter Adams • May 21, 2020

75% of ANA members have diversity plans, but only 40% apply them to marketing

COVID-19 could hurt suppliers hired as part of diversity programs, as companies cut ad spend due to the crisis.

By Dianna Christie • May 20, 2020

Mastercard brings Priceless experiences lineup online

A library of content features everything from cooking shows to live concerts with brand ambassador Camila Cabello.

By Dianna Christie • May 20, 2020

Deep Dive

Coronavirus brings thorny issue of worker treatment to the marketing fore

Consumers are putting more value on brands that treat their employees well during the pandemic, but the crisis has sharply amplified labor tensions.

By Peter Adams • May 20, 2020

Sameness, exploitation sets in for COVID-19 ads, study says

Pandemic-related ads can still be effective, but brands must be creative in order to connect with consumers who are tiring of this messaging.

By Dianna Christie • May 19, 2020

Chex Mix reboots branded video game from the '90s

Leaning into nostalgia and a recent uptick in gaming, the General Mills brand lets players unlock game content through codes on packaging and Instagram.

By Dianna Christie , Natalie Koltun • May 19, 2020

Deep Dive

Why QSRs must move past competitive sparring in the COVID-19 era

After years of hijacking each other's campaigns and snarky social media posts, marketers in the category will need to find new tones and tactics as coronavirus upends their business model.

By Chris Kelly • May 18, 2020

Lowe's helps 'American Idol' singers build home stages for season finale

A TV integration and social media campaign lets the brand organically connect with home owners while extending its messaging to fans of the show.

By Dianna Christie • May 18, 2020

M&M's crowdsources next TV spot via virtual coloring book

The commercial airing in June will weave user-generated creations together to share a message of unity.

By Dianna Christie • May 15, 2020