Creative
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A marketer’s guide to Advertising Week New York 2024
Navigating the sprawling Penn District and staying abreast of talks about AI, retail media and sports marketing will be key for the four-day gathering.
By Peter Adams • Oct. 7, 2024 -
Courtesy of Honda
Honda nods to F1 icon Ayrton Senna in emotional ‘Unstoppable Dreams’ ad
The automaker’s latest spot, narrated by John Cena, leverages a reverse poem format to tell a tale of triumph as U.S. viewership for the motor sport grows.
By Aaron Baar • Oct. 4, 2024 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of Campbell Soup Company
ColumnCampaign Trail: Campbell’s Chunky celebrates beefy hunks like Jason Kelce
Created with Leo Burnett, a new campaign finds humor by having football players enjoy “the soup that eats like a meal” at a gym and on a bearskin rug.
By Chris Kelly • Oct. 4, 2024 -
Courtesy of McDonald's
McDonald’s debuts Chicken Big Mac with dupe restaurant, livestream push
The burger chain is flexing its marketing muscles — and those of more than a dozen agency partners — around the limited-time offering.
By Chris Kelly • Oct. 3, 2024 -
Courtesy of Totino's
Totino’s touts pizza roll value with ‘I Think You Should Leave’ creators
The creative minds behind the cult Netflix comedy developed spots where suburban dads confront an alien who devoured their snacks.
By Peter Adams • Oct. 3, 2024 -
Courtesy of JCPenney
JCPenney names Marisa Thalberg consulting CMO to bolster turnaround plan
The veteran marketer, most recently CMO of SeaWorld, describes the 122-year-old retailer as “ripe for reinvigoration.”
By Peter Adams • Oct. 2, 2024 -
Courtesy of Dr. Squatch
How Dr. Squatch turned Sydney Sweeney into the ‘Body Wash Genie’
The digitally native men’s grooming brand enlisted one of Hollywood’s fastest-rising stars for a cheeky campaign that notes “guys only want one thing.”
By Chris Kelly • Oct. 1, 2024 -
Retrieved from Shake Shack on October 01, 2024
Shake Shack touts premium ingredients in multichannel ‘Worth It’ ads
Commercials that leverage slow-motion footage and a voice-over about how the chain lives up to the hype arrive as competitors focus on affordability.
By Jessica Deyo • Oct. 1, 2024 -
Courtesy of Levi's
Levi’s gets nostalgic with Beyoncé in first chapter of new campaign
Created with TBWA\Chiat\Day LA, “Reiimagine” will reinterpret several of the brand’s iconic advertisements, starting with the singer’s take on “Launderette.”
By Chris Kelly • Sept. 30, 2024 -
Courtesy of Mondelēz International
Mondelēz expands generative AI marketing bets with new platform
Publicis Groupe and Accenture support the offering focused on faster, more efficient production of personalized text, images and video.
By Peter Adams • Updated Sept. 27, 2024 -
Courtesy of Gopuff
Gatorade, Chips Ahoy among brands testing Gopuff’s new ad features
The delivery service has beefed up its platform to help brands connect with Gen Z and millennial consumers whether in-app, in-bag or off-platform.
By Chris Kelly • Sept. 26, 2024 -
Courtesy of Nespresso
Nespresso celebrates aluminum in environmental-forward campaign
The campaign was created with Accompany Creative to highlight the brand’s positioning around sustainability while maintaining its upmarket appeal.
By Sara Karlovitch • Sept. 26, 2024 -
Permission granted by Sour Patch Kids
Sour Patch Kids translates corporate lingo as Gen Z enters the workforce
A Sour Translator app that simplifies job chatter into plain terms is supported by retail media, influencers and animated out-of-home ads.
By Peter Adams • Sept. 25, 2024 -
Courtesy of Firehouse Subs
Firehouse Subs brings back fan-favorite Hot Sauce Bar with new campaign
The RBI-owned sandwich chain debuted its first major effort since adopting a multi-agency roster model to handle its marketing earlier this year.
By Aaron Baar • Sept. 25, 2024 -
Courtesy of Mazda
Q&AMazda’s CMO on how a new brand platform helps it punch above its weight
WPP agency VML crafted “Choose to Be Moved,” the first creative from a platform that seeks to connect the brand’s heritage with the cultural zeitgeist.
By Chris Kelly • Sept. 25, 2024 -
Courtesy of Kay Jewelers
Kay Jewelers refreshes brand to better reach Gen Z, millennials
“Every Kiss Begins with Kay” is sticking around but the brand is modernizing its store footprint and introducing more everyday jewelry products.
By Peter Adams • Sept. 24, 2024 -
Courtesy of Qdoba
Qdoba looks to own National Queso Day on its way to national expansion
New menu item Queso Apocalypto reflects the popularity of spicy foods and arrives as the chain ramps up marketing to Gen Z and adds locations.
By Aaron Baar • Updated Sept. 26, 2024 -
Courtesy of PepsiCo Beverages North America
ColumnCampaign Trail: Brisk Iced Tea brings back classic claymation with Doja Cat
A campaign that rebooted the brand’s iconic ads for Gen Z will run until Dec. 15 on streaming video and social channels like TikTok, Meta and Snapchat.
By Chris Kelly • Sept. 20, 2024 -
Permission granted by Frito-Lay North America
Doritos revives ‘Crash the Super Bowl’ contest focused on fan-created ads
Past fan-submitted winners have ranked highly on USA Today’s Ad Meter while Doritos’ own output in recent years has not performed as well.
By Peter Adams • Sept. 19, 2024 -
Courtesy of Bonobos
Bonobos goes back to basics in first campaign since bankruptcy buyout
“Fit is a Feeling” is the brand's first major multichannel campaign of the year and the first since the onetime DTC darling was bought out of bankruptcy.
By Chris Kelly • Sept. 18, 2024 -
Courtesy of Suntory
Suntory juices up US canned cocktail launch with Japanese-style ad
The digital campaign “Unusual Your Usual” leans on Japanese visuals and aesthetics to launch -196 in the U.S. amid a competitive RTD landscape.
By Sara Karlovitch • Sept. 18, 2024 -
Courtesy of Frito-Lay North America
Frito-Lay’s burner phones encourage fans to cheat on Flamin’ Hot Cheetos
A slang-heavy campaign targeted at Gen Zers entering cuffing season raises awareness for other brands carrying Flamin’ Hot offerings.
By Peter Adams • Sept. 17, 2024 -
Courtesy of Pizza Hut
Pizza Hut puts resumes on boxes to help job seekers get noticed
The “ResZAmes” promotion is the second in recent weeks that leverages the brand’s pizza box as a means for supporting consumers with a difficult task.
By Aaron Baar • Sept. 17, 2024 -
Courtesy of Diageo
Captain Morgan raises anchor with expanded NFL-themed scavenger hunt
“Follow the Captain” encourages consumers to look for QR codes at various locations, such as stadiums and liquor stores.
By Sara Karlovitch • Sept. 16, 2024 -
Courtesy of E.l.f. Skin
E.l.f. conjures ‘Sinfluencer’ to reach Gen Z with largest skincare push yet
“Hacks” star Megan Stalter encourages consumers to commit “skin sins” as part of a campaign that will hit social, out-of-home and major streamers.
By Chris Kelly • Sept. 16, 2024
