Creative


  • A collage of headshots of executives from the Cashmere ad agency
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    Permission granted by Cashmere
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    How Cashmere’s blend of culture and data is winning clients

    Recent AOR appointments from Marriott Bonvoy and Dave & Buster’s demonstrate how the agency’s approach is resonating at a fraught time for brand messaging.

    By Updated May 26, 2023
  • Don Julio Rosado
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    Permission granted by Don Julio
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    Column

    Campaign Trail: Don Julio’s fantastical disco day party introduces a new innovation

    The Diageo distiller created a vibrant, pink-hued world to position its new Rosado expression as the daytime counterpart to its popular 1942 product.

    By May 26, 2023
  • Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • A campaign image promoting a tie-up between Bacardi Rum and Stadium Goods
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    Courtesy of Bacardi Rum
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    Bacardi extends brand platform with custom Snap AR lens, sneaker NFTs

    A speakeasy pop-up event in New York and music festival experiences are also part of the brand’s latest iteration of its “Do What Moves You” platform.

    By May 25, 2023
  • Smoothe King romance novel created by ChatGPT
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    Courtesy of Smoothie King
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    Smoothie King pens paperback romance novel with aid of ChatGPT

    The 250-page “A Summer Fling to the X-Treme” is laced with secret codes readers can crack for the chance to win a free smoothie via the brand’s app.

    By May 25, 2023
  • McDonald's Little Mermaid Happy Meal
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    Courtesy of McDonald’s USA
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    McDonald’s spotlights Black Girls Surf to promote ‘Little Mermaid’ tie-up

    The fast food giant is doubling down on inclusivity around a film that has faced racist backlash, while the chain faces its own accusations of racial bias.

    By May 24, 2023
  • View of a Walmart storefront
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    Justin Sullivan via Getty Images
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    Walmart Connect enlists creative partners to help brands craft better ads

    Companies including VidMob and The Mars Agency are allying with the retailer’s ad division amid a run of growth, with sales up 30% last quarter.

    By May 24, 2023
  • Three phone screens showcasing Peloton Gym.
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    Courtesy of Peloton
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    Peloton’s latest brand revamp arrives as revenue drops 22%

    The refresh brings a free membership tier and a new in-app content feature, Peloton Gym, as the brand strives to be more accessible.

    By May 24, 2023
  • The Google logo is displayed at Google headquarters
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    Justin Sullivan/Getty Images via Getty Images
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    Inside Google’s plans for improving paid search with generative AI

    More efficient ways to produce and edit assets and ensure responses are relevant to consumers were a focus of this year’s Google Marketing Live.

    By May 23, 2023
  • A group of executives meet
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    fizkes via Getty Images
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    71% of CMOs lack the budget needed to execute marketing strategy in 2023

    Martech is the recipient of the biggest boost in spending while labor faces the largest pullback, a dynamic that could present challenges down the line.

    By May 23, 2023
  • CMO Melody Lee wearing a gray shirt standing outside
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    Permission granted by Mercedes-Benz USA
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    Mercedes-Benz names new CMO as auto transformation race heats up

    Melody Lee previously worked at rival Cadillac, where she overhauled the brand’s identity and helped launch a luxury vehicle subscription service.

    By May 19, 2023
  • A side profile shot of Oscar Mayer's Frankmobile, a rebranded version of the Wienermobile, sitting in a parking lot
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    Permission granted by The Kraft Heinz Company
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    Oscar Mayer rebrands Wienermobile for first time since 1936

    A name change to the Frankmobile promotes the brand’s reformulated all-beef franks ahead of summer cookout season.

    By May 17, 2023
  • A bottle of Coors Banquet with its new packaging.
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    Courtesy of Molson Coors
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    Coors Banquet celebrates legacy by helping entrepreneurs start their own

    The brewer’s new campaign includes an ad featuring the voice of “Yellowstone” actor Cole Hauser and a party in its hometown of Golden, Colorado.

    By May 15, 2023
  • An octopus marionette appears in a Squarespace ad
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    Courtesy of Squarespace
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    Column

    Campaign Trail: Squarespace showcases how it makes anything possible

    In the follow-up to its Super Bowl spot, the website-making company explores the outer limits of its “Everything to Sell Anything” slogan.

    By May 12, 2023
  • The Jonas Brothers gathered around a phone playing Candy Crush Saga as part of a gaming partnership.
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    Courtesy of Candy Crush Saga
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    Candy Crush ‘candifies’ the Jonas Brothers for gaming tie-up

    Players will have access to two unreleased songs by the pop trio in addition to an in-game exclusive remix of new single “Waffle House.”

    By Aaron Baar • May 11, 2023
  • Michael B. Jordan in an ad for Propel
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    Courtesy of PepsiCo
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    Inside Propel’s first brand campaign with Michael B. Jordan

    PepsiCo’s Emily Boido details how the Gatorade water brand is building on growth with its ambassador-focused efforts and a new product innovation.

    By Updated May 11, 2023
  • Coca-Cola's Minute Maid brand rebrand packaging
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    Retrieved from Coca-Cola on May 08, 2023
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    Minute Maid’s first global campaign supports new unified visual identity

    The Coca-Cola juice line’s “Filled with Life” campaign looks to combat consumers’ “autopilot moments” while showcasing its first global brand design.

    By May 9, 2023
  • A billboard in Times Square for Oatly's new sustainability campaign challenging Big Dairy to reveal its carbon footprint.
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    Permission granted by Oatly
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    Oatly challenges Big Dairy over climate impact with free advertising offer

    Two-page ads in several major newspapers touted the brand’s carbon footprint on one page with the other left “reserved” for willing participants.

    By May 8, 2023
  • An image depicting Snapchat's new First Story ad placement for advertisers.
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    Permission granted by Snap Inc.
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    Snap tests My AI sponsored links amid expansion of ad formats

    The company also said Warner Bros. is an early partner for the new First Story takeover format that reserves the first video ad between Friend Stories.

    By Aaron Baar • May 4, 2023
  • A photograph of a standalone Chipotle around dusk.
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    Courtesy of Chipotle
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    Inside Chipotle’s record-breaking Twitter promotion

    A National Burrito Day giveaway earned the brand its second highest digital sales day of all time and its highest one-day volume on social media.

    By May 4, 2023
  • A person eats Taco Bell in a garbage band's practice space
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    Courtesy of Taco Bell
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    How Taco Bell feeds hungry musicians and helps them ‘Live Más’

    In partnership with entertainment marketing agency The Syndicate, Feed The Beat connects the culture-focused brand with diverse artists and their fans.

    By May 4, 2023
  • WPP logo
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    Courtesy of WPP
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    WPP CEO praises AI, GroupM success in positive Q1 results

    The holding company saw year-over-year organic revenue growth of 2.9% and reaffirmed its guidance of 3-5% growth for the year.

    By Aaron Baar • May 1, 2023
  • A women dances in front of a jazz band in the street.
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    Courtesy of Popeye's
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    Popeyes celebrates New Orleans in first campaign by new AOR McKinney

    Creative highlights how the fast-food brand is in line with a “big city built below sea level [that] throws logic out the window and beads to strangers.”

    By May 1, 2023
  • Light blue design on black background
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    Adobe Stock/©gonin

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    Sponsored by Ziflow

    Unleashing creativity with generative AI: The people-focused approach to revolutionize the design industry

    Discover how ZiflowAI’s ethical application of generative AI can transform the design industry, enhancing collaboration and innovation for a brighter future.  

    By Erik Mansur • May 1, 2023
  • An OOH ad for a DoorDash x McDonald's campaign
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    Courtesy of DoorDash
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    Column

    Campaign Trail: DoorDash proves McDonald’s food is iconic — even in motion

    No Fixed Address reduced the Big Mac and McMuffin to their essential elements for a print and out-of-home effort that ran in Canada.

    By April 28, 2023
  • A teaser image for Metaverse Beauty Week's main plaza in Decentraland
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    Permission granted by Cult
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    Inaugural Metaverse Beauty Week coming to Decentraland, Roblox and Spatial

    Carrying the tagline “Reality Gets a Makeover,” the event was developed by creative agency Cult and includes in-person activities in New York and London.

    By April 25, 2023