Creative
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Lean Cuisine lights up freezer aisle with Regina Hall for first campaign in 4 years
Made with VML New York, the effort marks a substantial increase in marketing investment for the Nestlé-owned brand.
By Peter Adams • March 18, 2024 -
Honda leverages AI for Dream Generator film experience with Amazon Ads
The experience, accessible on Amazon, allows consumers to conjure up fantastical scenarios featuring the new all-electric Prologue SUV.
By Sara Karlovitch • March 18, 2024 -
Trendline
The Marketing Dive Outlook on 2022
Despite continued uncertainty, the past two years have provided plenty of lessons for marketers looking for a way forward. Read on for the trends and topics that could shape the industry in 2022.
By Marketing Dive staff -
Hyundai celebrates sneaker culture to boost Sante Fe with Black audiences
Developed with the automaker’s dedicated African American agency Culture Brands, “The Drop” is part of its larger “Okay Hyundai” program.
By Peter Adams • Updated March 15, 2024 -
Column
Campaign Trail: Manscaped envisions ‘the boys’ as mini-mes in branding push
The male grooming brand known for raunchy innuendo leans on Pereira O’Dell and a striking visual metaphor as it reaches beyond performance marketing.
By Chris Kelly • March 15, 2024 -
How brands have activated on the Apple Vision Pro so far
Despite mixed reviews from consumers, the headset has attracted a number of brands, including Don Julio tequila and E.l.f. Cosmetics.
By Jessica Deyo • March 14, 2024 -
Garnier launches new line with biggest investment in over 10 years
Top TikToker Charli D’Amelio stars in a campaign that features a Sphere takeover and content series detailing the benefits of a new hair filler lineup.
By Peter Adams • March 14, 2024 -
‘Godzilla x Kong’ storms Roblox for platform’s first immersive movie trailer
Players who stop to watch a 2D teaser will be swept into a virtual game as studios continue to value metaverse marketing tactics.
By Peter Adams • March 13, 2024 -
Heinz serves up gravy ‘hot takes’ to boost condiment beyond the holidays
Part of the “It Has to be Heinz” platform, the campaign features creator content and a “Gravy Hot Takes” series on TikTok and Instagram.
By Chris Kelly • March 12, 2024 -
Lunchables Dunkables pits AI against kids’ imaginations
“A.I. versus K.I.” includes pop-up museum exhibits and touts the creativity of children over AI when crafting Dunkables-themed artwork.
By Aaron Baar • March 12, 2024 -
GNC fuels everyday workout routines for March Madness tie-up
Snackable social segments spanning TikTok, Instagram and Facebook Reels, Snapchat and YouTube Shorts help promote Team Whistle content.
By Jessica Deyo • March 12, 2024 -
Wayfair refreshes brand ahead of first large-format store opening
The brand's busy spring includes a refreshed logo, updated jingle, new celebrity partners and support for the first-ever Pinterest Creator Tour.
By Chris Kelly • March 11, 2024 -
Why Minute Maid Zero Sugar hired Jon Hamm to pitch juice that ‘Sells Itself’
Studio X, the execution arm of WPP’s bespoke Open X unit for Coca-Cola, spearheaded the brand’s first global campaign.
By Peter Adams • March 11, 2024 -
Michaels promotes online MakerPlace with ‘Respect the Handmade’
The multichannel campaign supporting the retailer’s handmade-focused online marketplace could help it stay competitive against competitors like Etsy.
By Jessica Deyo • March 8, 2024 -
Apple highlights iPhone 15 Pro in live-action manga film
The tech giant’s latest “Shot on iPhone” campaign film, directed by Takashi Miike, is a live-action adaptation of manga series “Midnight.”
By Jessica Deyo • March 7, 2024 -
Guinness celebrates Irish heritage with Jason Momoa
The Diageo brand tapped the action star to co-direct and produce a new campaign which will carry through the year.
By Sara Karlovitch • March 7, 2024 -
Corona anoints Pedro Pascal top brand ambassador to connect to culture
The first work with the star of “The Last of Us” and “The Mandalorian” is set to debut in May, with creative handled by MullenLowe Los Angeles.
By Peter Adams • Updated March 6, 2024 -
Q&A
How Zoa taps into The Rock’s ‘Big Dwayne Energy’ with new campaign
CMO Melanie Hellenga discusses breaking through in a cluttered market and how an investment from Molson Coors is paying off.
By Chris Kelly • March 6, 2024 -
Don Julio goes beyond the bottle for Apple Vision Pro experience
The experience will immerse consumers in four key steps of the Diageo brand’s creation process as part of its “Por Amor” global campaign.
By Jessica Deyo • March 5, 2024 -
Wolverine works to put ‘woman-made’ in the dictionary
The 140-year-old brand, which is highlighting women in the skilled trades, launched a Change.org petition and partnered with an HGTV star.
By Chris Kelly • March 4, 2024 -
Guinness launches monthlong St. Patrick’s Day marketing blitz
The brewer’s Lucky Sundays program nods to the Irish holiday falling on a Sunday this year and includes a tie-up with Ancestry.
By Sara Karlovitch • March 4, 2024 -
Home Depot tops inclusive brand rankings as DEI faces challenges
While DEI has recently come under fire, a new AIMM report found marketers have reduced stereotypes in ads and improved consumer trust.
By Peter Adams • March 1, 2024 -
Column
Campaign Trail: Kayak shows limits of DIY with absurd, AI-powered ads
Despite using AI at nearly every stage of the creative process, Supernatural’s Paul Caiozzo says, “AI is not magic — it's just people using different tools.”
By Chris Kelly • March 1, 2024 -
How Athleta’s ‘Find Your Movement’ campaign evolves the brand
The multiphase effort arriving amid sales struggles represents “the spark that will light the fire” for the brand, said chief creative officer Julia Leach.
By Jessica Deyo • March 1, 2024 -
Gap reworks Jungle’s TikTok hit to show off spring linen collection
New ads directed by Jungle members emulate the music video for “Back on 74,” which went viral on TikTok due to its elaborate dance choreography.
By Peter Adams • Feb. 29, 2024 -
Dick’s enlists Kathryn Hahn, Will Arnett to showcase e-commerce convenience
A new ad campaign features streaming buys on Amazon and Netflix and nods to trendy products like the Stanley tumbler.
By Peter Adams • Feb. 28, 2024