Creative
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Courtesy of Bonobos
Bonobos goes back to basics in first campaign since bankruptcy buyout
“Fit is a Feeling” is the brand's first major multichannel campaign of the year and the first since the onetime DTC darling was bought out of bankruptcy.
By Chris Kelly • Sept. 18, 2024 -
Courtesy of Suntory
Suntory juices up US canned cocktail launch with Japanese-style ad
The digital campaign “Unusual Your Usual” leans on Japanese visuals and aesthetics to launch -196 in the U.S. amid a competitive RTD landscape.
By Sara Karlovitch • Sept. 18, 2024 -
Courtesy of Frito-Lay North America
Frito-Lay’s burner phones encourage fans to cheat on Flamin’ Hot Cheetos
A slang-heavy campaign targeted at Gen Zers entering cuffing season raises awareness for other brands carrying Flamin’ Hot offerings.
By Peter Adams • Sept. 17, 2024 -
Courtesy of Pizza Hut
Pizza Hut puts resumes on boxes to help job seekers get noticed
The “ResZAmes” promotion is the second in recent weeks that leverages the brand’s pizza box as a means for supporting consumers with a difficult task.
By Aaron Baar • Sept. 17, 2024 -
Courtesy of Diageo
Captain Morgan raises anchor with expanded NFL-themed scavenger hunt
The “Follow the Captain” scavenger hunt is part of a larger activation centered around the NFL that runs throughout the season.
By Sara Karlovitch • Sept. 16, 2024 -
Courtesy of E.l.f. Skin
E.l.f. conjures ‘Sinfluencer’ to reach Gen Z with largest skincare push yet
“Hacks” star Megan Stalter encourages consumers to commit “skin sins” as part of a campaign that will hit social, out-of-home and major streamers.
By Chris Kelly • Sept. 16, 2024 -
Courtesy of Life Cereal
Life cereal brings back Mikey to ride wave of nostalgic marketing
The picky eater kid spokesperson returns in musical ads that will appear on streaming and retail media and also include a new tagline.
By Peter Adams • Sept. 13, 2024 -
Courtesy of Heineken
Heineken 0.0 brings mobile safe-driving game competition to US
The non-alcoholic beer has enlisted F1 champion Max Verstappen to promote a mobile game competition and larger safe-driving campaign.
By Aaron Baar • Sept. 12, 2024 -
Courtesy of Shopify
Roblox blurs lines between gaming, commerce with Shopify integration
The e-commerce company will begin piloting its Checkout solution within Roblox to allow for the sale of physical items directly within games.
By Jessica Deyo • Sept. 12, 2024 -
Permission granted by PepsiCo Beverages North America
Pepsi chases pizza deliveries in a sports car to push pairing power
A stunt campaign boosts the brand's partnership with DoorDash that will dole out free pizza from Little Caesars, Papa Johns, Pizza Hut and Marco’s Pizza.
By Sara Karlovitch • Sept. 12, 2024 -
Courtesy of Wrangler
How Wrangler is riding its Western heritage to build brand momentum
After a positive second quarter, the apparel marketer will return to national broadcast TV and kick off its first global advertising campaign since 2021.
By Chris Kelly • Sept. 12, 2024 -
Courtesy of JCPenney
JCPenney’s Prime Video football blitz ties celebrities to weekly deals
A campaign running throughout the NFL season sees partners like Shaquille O’Neal and Martha Stewart promoting limited-time offers.
By Peter Adams • Updated Sept. 11, 2024 -
Courtesy of TD Bank
How TD Bank makes banking accessible to younger, diverse consumers
Global CMO Tyrrell Schmidt explains how a campaign crafted by Ogilvy Canada reaches Gen Z and millennial consumers who are new to investing.
By Chris Kelly • Sept. 11, 2024 -
Courtesy of PayPal
PayPal takes Will Ferrell ‘Everywhere’ for largest-ever US ad campaign
The comedic play is set to a reimagined version of the Fleetwood Mac tune and highlights the ability to use PayPal for both in-store and online transactions.
By Jessica Deyo • Sept. 10, 2024 -
Courtesy of Old Navy
Q&AWhy Old Navy is throwing back to the ‘90s to burnish its iconic brand
CMO Behnaz Ghahramani opened a new playbook for a collection and campaign that celebrate the 30th anniversary of the Gap-owned retailer.
By Chris Kelly • Sept. 10, 2024 -
Courtesy of WPP
Q&AVML Global CEO Jon Cook on agency merger, AI bets and optimism
Nearing a year since the merger’s announcement, the executive dished on what’s working for VML, including surprising client demand for CRM.
By Peter Adams • Sept. 9, 2024 -
Permission granted by Target
How Target is courting pet owners with a collection designed by ‘fur-fluencers’
A collection of goods tailored to furry friends is complemented by the retailer’s first reality TV-styled social content and national ads starring mascot Bullseye.
By Peter Adams • Updated Sept. 9, 2024 -
Courtesy of Nike
Nike depicts drudgery of running in latest leg of comeback campaign
Timed to marathon season, “Winning isn’t Comfortable” extends a hard-edged approach, showing runners battered by the elements.
By Peter Adams • Sept. 6, 2024 -
Courtesy of PepsiCo
‘Are you not entertained?’ How brands are kicking off the NFL season
Nationwide, Applebee’s and a handful of PepsiCo brands have doubled down on famous faces and pop culture to engage with key audiences.
By Sara Karlovitch • Sept. 6, 2024 -
Courtesy of Hellmann's
ColumnCampaign Trail: Hellmann’s turns NFL star’s mayo love into fragrance
Will Levis, who went viral for putting the condiment into coffee, is the name and face of the world’s first “parfum de mayonnaise” in an effort by Edelman.
By Chris Kelly • Sept. 6, 2024 -
Courtesy of Apple
Deep Dive‘The year of implementation’: How marketers are leveraging AI on mobile
While AI has its place in the realms of social media, mobile commerce, apps and more, a sea of questions remains around regulation and brand safety.
By Jessica Deyo • Sept. 5, 2024 -
Courtesy of PepsiCo
Pepsi kicks off epic, star-studded NFL campaign inspired by ‘Gladiator II’
Along with a colosseum-set ad featuring Travis Kelce and Megan Thee Stallion, the effort includes a selfie generator, AR-powered cans and more.
By Chris Kelly • Sept. 5, 2024 -
Permission granted by Tostitos
Inside Tostitos’ biggest NFL campaign to date, starring Patriots royalty
A more ambitious standalone campaign aims to shore up the brand’s position as Official Chip and Dip of the NFL with help from a famous trio.
By Peter Adams • Sept. 5, 2024 -
Courtesy of Nationwide
Q&AWhy Nationwide tapped Peyton Manning to sell more than insurance in new ads
Ogilvy, which created the iconic “Nationwide is on your side” slogan and jingle in the ‘60s, is behind new work that leverages Nationwide’s NFL partnership.
By Chris Kelly • Sept. 5, 2024 -
Courtesy of E.l.f. Cosmetics
E.l.f. Cosmetics bows entertainment brand with original album release
The album is the first product to come from the cosmetic marketer’s new entertainment arm and was developed with agency Madwell.
By Peter Adams • Sept. 4, 2024
