What We're Reading
Industry reads hand-picked by our editors
Mar 28, 2023
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The Wall Street Journal
Disney Eliminates Its Metaverse Division as Part of Company’s Layoffs Plan
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Digiday
Netflix’s CPM still under media buyers’ skin months into its disjointed push into advertising
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Variety
Snap Taps Former Microsoft Head of Advertising Rob Wilk as President of Americas
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CNBC
Alibaba to split into 6 units and explore IPOs; shares pop 9%
Mar 27, 2023
Mar 24, 2023
Mar 23, 2023
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Adweek
3 Inspire Brands CMOs Share Their Secret Sauce for Building Customer Loyalty and Engagement
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MediaPost
Sports Rights To Reach $67B By 2028, Helped By ‘Desperate’ Pay-TV Platforms
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Ad Age
Inside GM’s zero-party data strategy that defies cookies to sell EVs
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The Wall Street Journal
Tencent Returns to Revenue Growth With Digital-Ad Recovery
Mar 22, 2023
Mar 21, 2023
Mar 20, 2023
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Adweek
Pricing for the Creator Economy Is All Over the Map
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TechCrunch
Amazon confirms another round of layoffs, impacting 9,000 people in AWS, Twitch and other units
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The Guardian
ACT plans hefty restrictions or possible ban on ‘insidious’ sports gambling ads
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Search Engine Journal
Google Ads Announces Changes To Location Targeting Settings
