What We're Reading
Industry reads hand-picked by our editors
Jul 15, 2019
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Business Insider
The FTC's $5 billion fine for Facebook is so meaningless, it will likely leave Zuckerberg wondering what he can't get away with
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CNBC
Amazon asked some advertisers to increase spend on Prime Day by at least 100%
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Ad Exchanger
The Rise And Fall And Rise Of The Global CMO
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Food Dive
Budweiser launches limited edition lager to connect with farmers
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Adweek
IBM Watson’s Newly Sold Marketing Tech Division Rebrands as Acoustic
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The Wall Street Journal
Hilton Plays Catch-Up in Luxury-Travel Market
Jul 12, 2019
Jul 11, 2019
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Digiday
‘2019 is the year of enforcement’: GDPR fines have begun
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The Wall Street Journal
AT&T Cuts Ad Sales Staff at WarnerMedia Unit
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Adweek
Ogilvy Leadership Confronts Staff Concerns Over Customs and Border Protection Contract
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ModernRetail
Rent the Runway acquires 94% of its customers through organic marketing
Jul 10, 2019
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Mother Jones
New Coke Didn’t Fail. It Was Murdered.
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Bloomberg
PepsiCo Finds Elusive Soda Success With Mountain Dew for Gamers
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The Wall Street Journal
‘Friends’ to Move to HBO Max, WarnerMedia’s New Streaming Service
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CIO Dive
GDPR strikes again: Marriott International faces $124M fine
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The Drum
FTC mulls disabling YouTube ads to protect against child privacy
Jul 09, 2019
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CIO Dive
British Airways slammed with record, 'unexpectedly stiff' GDPR fine
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The Wall Street Journal
Regulators Eye the Auctions That Decide Which Web Ads You See
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CNBC
YouTube launches on Fire TV, ending dispute between Amazon and Google
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Adweek
Burger King’s Student Loan Initiative Came Across as Inconsiderate Toward a Growing National Crisis
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Digiday
‘No tangible outcome’: Marketers are ghosting agencies
Jul 08, 2019
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CNBC
Netflix could lose almost a quarter of its subscribers if it started running ads, study shows
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Digiday
Guide to European regulators’ war with the tech platforms
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AdAge
Facebook has become the storefront for direct-to-consumer brands
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Restaurant Dive
Welcome to the drive-thru, the AI will take your order
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The New York Times
Your Data Could Be at the Center of the Fight Against Big Tech
Jul 03, 2019
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Campaign
Reebok's new marketing head talks challenges, data and his drive for retail to be a genderless world
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AgencySpy
Brown-Forman Launches Global Creative Review for Most Brands, Including Jack Daniel’s
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The Drum
Arsenal x Adidas - the latest social stunt felled by a Twitter personalisation mechanic
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Digiday
The war for streaming video has officially begun
