What We're Reading
Industry reads hand-picked by our editors
Sep 18, 2018
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Instagram expands shopping features to boost brands' direct sales
Mobile Marketer
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Advertising accountability: is outcome-driven media the future?
The Drum
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Amazon investigating employees for data bribery
Retail Dive
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More specialists, more control: Inside Deutsche Telekom’s ad tech strategy
Digiday
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DAVE LUHR STEPS DOWN AS W&K PRESIDENT; COLLEEN DECOURCY AND TOM BLESSINGTON TAKE REINS
AdAge
Sep 17, 2018
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Marc and Lynne Benioff will buy Time magazine from Meredith for $190M
TechCrunch
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How Rothy’s uses its retail store to inform the DTC company’s social efforts
Digiday
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Advertising is 'pretty incestuous' says McCann London CCO Laurence Thomson
The Drum
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ALEX BOGUSKY ON HIS CP&B RETURN: 'I DON'T HAVE ANY INTEREST IN A REUNION TOUR'
AdAge
Sep 14, 2018
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Coca-Cola reviews media planning and buying
Campaign
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How Five Guys, a Brand Built on Customer Experience, Finally Warmed Up to Advertising
Adweek
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Tennis Star Naomi Osaka Signs Nissan Endorsement Deal
Bloomberg
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Auf Wiedersehn, Beetle: a history of the VW icon in advertising
The Drum
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MARTIN SORRELL ON THE PLAN FOR S4 CAPITAL AND THE STATE OF WPP
AdAge
Sep 13, 2018
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WPP Taps New Chief for Wunderman Agency
The Wall Street Journal
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90% of Live Music Fans Say Brands Can Actually Enhance the Experience
Adweek
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Consumers Still Favor Free, Ad-Supported TV
MediaPost
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AGENCIES AND BRANDS FROM LOWE'S TO MILLERCOORS PREP FOR HURRICANE FLORENCE
AdAge
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New York & Co. rebrands amid growth ambitions
Retail Dive
Sep 12, 2018
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Study: Mobile commerce to overtake e-commerce by 2019
Mobile Marketer
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Google, Facebook Dealt Blow by EU Lawmakers on Copyright
Bloomberg
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'There's just so little trust': Marketers have growing suspicions of kickbacks in ad tech
Digiday
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Wayfair names new brand chief
Retail Dive
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AT&T CEO Isn't Worried About DOJ Appeal, Details Big Advertising Plans for Turner
Adweek
Sep 11, 2018
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Uber Hires Rebecca Messina as Its First Chief Marketing Officer
Adweek
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Kraft Heinz CEO: We want to get behind brands that can get bigger than themselves
Food Dive
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Why NASA's next rockets might say Budweiser on the side
The Washington Post
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Sports publishers look to cash in on legal sports betting, starting with new video shows
Digiday
Sep 10, 2018
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CBS Chief Leslie Moonves Steps Down Amid Sexual Misconduct Allegations
The Wall Street Journal
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Can Mark Zuckerberg fix Facebook before it breaks democracy?
The New Yorker
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How Brian Whipple Turned Accenture Into the World's Largest Digital Agency
Adweek
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Can Katzenberg's NewTV crack the code for mobile video where others have failed?
Mobile Marketer
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PepsiCo forms accelerator program in the US
Food Dive