What We're Reading
Industry reads hand-picked by our editors
Jan 16, 2019
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After GDPR, The New York Times cut off ad exchanges in Europe — and kept growing ad revenue
Digiday
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Fiserv to Acquire First Data in $22 Billion All-Stock Deal
The Wall Street Journal
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WPP M&A halves in 2018 compared to 4% global increase
The Drum
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Most Facebook Users Are Clueless About the Interest Lists in Their Ad Preferences Tools
Adweek
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Roku Removes Infowars Channel Following Backlash
Variety
Jan 15, 2019
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Retailers' murky data collection practices tarnish personalization efforts
CIO Dive
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JC Penney cycles through another CMO
Ad Age
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IPG May Lay Off More Than 200 Detroit-Area Employees After Losing Fiat Chrysler Media Business
Adweek
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Bebe revamps e-commerce and loyalty
Retail Dive
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Fender doubles down on in-house CRM as latest product launches target female players
The Drum
Jan 14, 2019
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Kevin Hart, fresh from Oscars controversy, stars in Chase ads
AdAge
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WPP joins McCann in contesting DDB’s $4bn US Army account win
The Drum
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Fox Takes Its Marketing Campaign for New Drama The Passage to an Unlikely Source: Amazon
Adweek
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‘Wholesale is an important part’: Why athletic brand Alala is bucking the DTC trend
Digiday
Jan 11, 2019
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Study: Mobile garners 50% of holiday search budgets as campaign costs rise
Mobile Marketer
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Havas Creative appoints new global CEO
Campaign
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You & Mr Jones Acquires Majority Stake in Company Behind Unilever's In-House Content Studio
Adweek
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Ford's shuttle startup Chariot to end operations
Smart Cities Dive
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By centralizing influencer marketing, Moët & Chandon is making blogger dollars work harder
The Drum
Jan 10, 2019
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Cambridge Analytica Owner Pleads Guilty to Violating U.K. Data Laws
Adweek
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Subway hunts new CMO as Joe Tripodi retires after three years
The Drum
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PayPal Quietly Took Over the Checkout Button
Bloomberg
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Report: GDPR regulators digging into data brokers
CIO Dive
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NPR's CMO on the broadcaster's front row seat at the voice revolution
Ad Age
Digiday