What We're Reading
Industry reads hand-picked by our editors
Mar 28, 2023
-
The Wall Street Journal
Disney Eliminates Its Metaverse Division as Part of Company’s Layoffs Plan
-
Digiday
Netflix’s CPM still under media buyers’ skin months into its disjointed push into advertising
-
Variety
Snap Taps Former Microsoft Head of Advertising Rob Wilk as President of Americas
-
CNBC
Alibaba to split into 6 units and explore IPOs; shares pop 9%
Mar 27, 2023
Mar 24, 2023
Mar 23, 2023
-
Adweek
3 Inspire Brands CMOs Share Their Secret Sauce for Building Customer Loyalty and Engagement
-
MediaPost
Sports Rights To Reach $67B By 2028, Helped By ‘Desperate’ Pay-TV Platforms
-
Ad Age
Inside GM’s zero-party data strategy that defies cookies to sell EVs
-
The Wall Street Journal
Tencent Returns to Revenue Growth With Digital-Ad Recovery
Mar 22, 2023
Mar 21, 2023
Mar 20, 2023
-
Adweek
Pricing for the Creator Economy Is All Over the Map
-
TechCrunch
Amazon confirms another round of layoffs, impacting 9,000 people in AWS, Twitch and other units
-
The Guardian
ACT plans hefty restrictions or possible ban on ‘insidious’ sports gambling ads
-
Search Engine Journal
Google Ads Announces Changes To Location Targeting Settings