What We're Reading
Industry reads hand-picked by our editors
Aug 23, 2019
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The Drum
Ryan Reynolds tries out hilariously awful new slogans for Aviation Gin
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Digiday
'A growing ecosystem': With new partner directory, Amazon signals maturity of its ad business
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Mobile Marketer
Mattel races into mobile gaming for teens with 'Hot Wheels: Infinite Loop'
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Adweek
Research Says Brand Mascots Really Do Move the Needle
Aug 22, 2019
Aug 21, 2019
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Bloomberg
YouTube Plans to End Targeted Ads on Videos Aimed at Kids
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The Verge
Apple reportedly ups TV spending by $5 billion to compete with Amazon and Netflix
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The Drum
Estée Lauder now spends a huge portion of its marketing budget on influencers
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AdAge
Bill could sink controversial floating digital billboards in New York
Aug 20, 2019
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Campaign US
Mondelez consolidates global creative with WPP and Publicis
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AdAge
CMO turnover has stabilized but minority hiring still lags
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AdExchanger
Apple Clarifies Its Anti-Tracking Policy For Safari – And Possible Exception
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CNBC
The CEOs of nearly 200 companies just said shareholder value is no longer their main objective
Aug 19, 2019
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Bloomberg
Amazon Tests 'Top Brand' Label for Some Big-Name Fashion Sellers
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The Wall Street Journal
Nike to Change Pregnancy Policy in Athlete Contracts
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MediaPost Communications
Report: 'Problematic' Ads Fund $235 Million On Disinformation Sites
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TechCrunch
YouTube shuts down music companies' use of manual copyright claims to steal creator revenue
Aug 16, 2019
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The Verge
Amazon is selling gas for 30 cents to promote Marvelous Mrs. Maisel, and police had to intervene
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Supply Chain Dive
Kraft Heinz's comeback begins after months of procurement scandal
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AdAge
Activision Blizzard names first-ever global CMO
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Adweek
CVS Health Consolidates Majority of $159 Million US Media Account With UM
Aug 15, 2019
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MediaPost Communications
Stock Market Dives, Media Stocks Get Slammed
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Retail Dive
Walmart sets pace for competitors with strong Q2
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The Wall Street Journal
Viacom-CBS Merger Could Boost Advertising Ambitions
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Bloomberg
FTC Chief Says He's Willing to Break Up Big Tech Companies
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Restaurant Dive
Chick-fil-A tops all QSRs in brand intimacy, report says
