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Trump’s topsy-turvy tariffs have marketers uncertain and on edge

Omnicom-IPG deal gets FTC second request for information

Netflix Chases Its MrBeast Moment

March Madness ‘Virtually Sold Out’

Pokémon GO maker Niantic is selling its games division to Scopely for $3.5B

OpenAI Asks White House for Relief From State AI Rules

FanDuel and Wieden+Kennedy part ways after four years

McAfee Picks Stephanie Fried as CMO to Show It’s More Than An Antivirus Tool

‘Just don’t say DEI’: Brands sit out advertising around Black History Month, other heritage months this year

On plots first co-created footwear, apparel collection with Zendaya

When Corporate Rebranding Goes Wrong

X Suffers Major DDoS Attack as Backlash Against Elon Musk Grows

Kantar owners eye break-up of group, $6.5 billion Worldpanel sale, reports say

New DOJ proposal still calls for Google to divest Chrome, but allows for AI investments

Applebee’s owner Dine Brands to lean on value, marketing to reverse sales declines

Brands hire Gen X and boomer influencers as the ‘power of the silver influencer’ rises

The White Lotus and escapism’s enduring allure

Google Will Explore Ads in AI Mode, Taking Cues From Ads in AI Overviews

AI Will Soon Dominate Ad Buying, Whether Marketers Like It or Not

Ryan Reynolds and George Dewey are regaining full control of Maximum Effort

Can Digg’s return fix what ails social media today? Reddit’s cofounder is betting on it

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