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Industry reads hand-picked by our editors

Mar 04, 2026

The Wall Street Journal
Verizon Recently Weighed Pulling Back On NFL Sponsorship Deal
Retail Dive
Target’s earnings lag in the holiday quarter
Adweek
McDonald’s Viral Big Arch Launch Evokes Memories of Its Ill-Fated 1996 Arch Deluxe

Mar 03, 2026

404 Media
CBP Tapped Into the Online Advertising Ecosystem To Track Peoples’ Movements
Ad Age
How McDonald’s CEO’s Big Arch video escaped the brand’s control
Digiday
Agencies grapple with economics of a new marketing currency: the AI token

Mar 02, 2026

Digiday
Why more brands are rethinking influencer marketing with gamified micro-creator programs
Ad Age
The Unilever CEO Has a New Marketing Doctrine, and It Is Completely Wrong
The Wall Street Journal
Sam Altman’s ‘Human Verification’ Startup Leans on Consumer Brands

Feb 27, 2026

The Wall Street Journal
Paramount Wins Bidding War for Warner Discovery After Netflix Drops Out
Restaurant Dive
Buns, bots and ad-buys: Burger King talks strategy at RBI investor day
Ad Age
What are media rebates—and why agency transparency is back in the hot seat

Feb 26, 2026

Ad Age
How Meta’s Manus AI assistant is already reshaping ad buying
MediaPost
Google Opens ‘Text Guidelines’ To More Advertisers
Food Dive
Food makers warn GLP-1s will have ‘lasting influence’ on sector

Feb 25, 2026

The New York Times
Mr. Clean, the Bald, Broad-Shouldered Cleaning Mascot, Retires
Adweek
CMOs Are More Focused On Growing Revenue Than Brand Awareness
The Wall Street Journal
Paramount’s Newest Bid Could Open Door to Beating Netflix Deal, Warner Says

Feb 24, 2026

Digiday
In fighting a whistleblower suit, WPP put its own account of media agency trading on the public record
The Wall Street Journal
Roku’s New Ad Deals and Cost Cuts Help It End a Three-Year Profit Slide
Ad Age
What WPP’s client data reveals about media spending and principal buying

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