What We're Reading: Page 2
Industry reads hand-picked by our editors
Aug 09, 2019
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The Drum
WPP sees second-quarter improvement as client wins bear fruit
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The Wall Street Journal
Tiny Roku Fends Off Amazon and Thrives by Selling Ads
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Retail Dive
How Barneys New York lost its cool
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CNBC
Facebook confirms news tab will launch this fall
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Deadline
Universal Pauses Marketing On ‘The Hunt’ After Mass Shootings
Aug 08, 2019
Aug 07, 2019
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Digiday
‘Reclaim a seat at the table’: Microsoft is diversifying its advertising business
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AdAge
Comscore is 'exploring all strategic options' after missing on revenue
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Glossy
‘We have nothing to lose’: Modcloth is gearing up for a Walmart-free future
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Adweek
Gin Lane, Agency Behind Harry’s and Hims, Closes to Become DTC Holding Company
Aug 06, 2019
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The Wall Street Journal
Edward Razek, Victoria's Secret Parent's Longtime Marketing Chief, to Resign
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The Drum
Unilever's Cathryn Sleight named president of business development at Mars Wrigley
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Adweek
AMC Networks Ad Sales Chief Scott Collins Exiting Company
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Ad Age
Barton F. Graf to close doors at end of year
Aug 05, 2019
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Digiday
1 year in, IPG attributes growth and new business wins to Acxiom acquisition
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The Drum
Nike renews marketing team with a raft of new roles, faces and promotions
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Business Insider
Fortnite’s inaugural World Cup cements its cultural force — here’s how brands can take advantage of the phenomenon
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AdAge
David Droga explains why he sold to Accenture, his desire not to 'cash out'
Aug 02, 2019
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Bloomberg
TV Networks Stuff in More Commercials Despite Vows to Cut Back
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CIO Dive
Salesforce must convince industries it can be a unifying tool
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The Wall Street Journal
Pitbull and Horizon Media Open a Multicultural Agency
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Variety
Ninja Is Ditching Amazon’s Twitch for Microsoft’s Mixer
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Campaign
Innocean Worldwide acquires Wellcom Group
Aug 01, 2019
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Retail Dive
Gap launches 'It's our denim now' campaign
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Variety
Facebook May Release TV Streaming Device This Fall
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The Drum
WPP marketing chief Laurent Ezekiel on building the brand and what the network needs to do for US growth
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Bloomberg
IBM Fired as Many as 100,000 in Recent Years, Lawsuit Shows
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Adweek
For EA, In-Housing Was a 'Fluid, Cyclical Journey' Driven by Data Security
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