Wendy’s signs on as first sponsor for in-app Bravo fan experience

The hub features a personalized feed of content curated from popular franchises and an artificial intelligence-generated avatar of Andy Cohen.

By Jessica Hammers • Oct. 15, 2026

Vizio ramps up creator-led programming in bid for CTV ad dollars

The Walmart-owned connected TV platform is also expanding premium programming partnerships and releasing an original film sponsored by Geico.

By Jessica Hammers • Oct. 12, 2026

Southwest turns notifications into rewards in mobile-forward campaign

Spots narrated by Adam Scott ask travelers if they’ve reached their “booking point” in a tongue-in-cheek effort to address burnout.

By Sara Karlovitch • Oct. 8, 2026

How Revlon used Amazon’s interactive video ads to drive outcomes

At Advertising Week, Revlon’s Chief Digital Marketing Officer Kelly Solomon detailed a campaign that used Amazon’s newest ad capabilities.

By Chris Kelly • Oct. 8, 2026

TikTok broadens agentic AI play, brings global ad network to US

New products timed to Advertising Week see the video-sharing app boasting of its economic might ahead of the busy holiday season.

By Peter Adams • Oct. 5, 2026

The 2026 webinar audience behavior report

What attendees say they want, what Zoom data shows and the new rules for better webinar performance.

Oct. 5, 2026

Discord steps up play for mobile advertisers with rewarded video product

A new format and the chat platform’s first Ads Manager for running campaigns arrive as gaming becomes an increasingly important channel for marketers.

By Sara Karlovitch • Oct. 1, 2026

Campaign Trail: Brooklinen goes in-house for first celebrity-led effort

Laura Jacobs, CMO at the DTC bedding brand, details a “Best. Sheets. Ever” campaign that taps cultural figures spanning comedy, music and sports.

By Chris Kelly • Sept. 25, 2026

M&M’s candy mascots hop genres in ads tapping into film, TV tropes

BBDO Chicago is behind “Screentime,” a campaign that gives crime thrillers, telenovelas and “Survivor” a humorous spin.

By Peter Adams • Sept. 24, 2026

How Tecovas uses music for its Western-focused marketing

The clothing brand hopes to communicate an authentic message by linking with rising artists including country band Chaparelle for its fall denim campaign.

By Danielle McLean • Sept. 24, 2026

Coach channels music into fall campaign with Spotify integration, bus tour

A roving Tabby Tour will host live performances and other experiences while Spotify is building out a custom hub for sharing music tastes.

By Peter Adams • Sept. 16, 2026

Sonos’ brand repositioning trades specs for vibes in hunt for comeback

 A refreshed strategy centers on emotions and experiences over appeals to audiophiles as the brand recovers from a prior misstep.

By Peter Adams • Sept. 16, 2026

Google upgrades Meridian with agentic AI, upper-funnel capabilities

Tweaks to the open-source marketing mix model aim to help marketers better audit data quality and more easily resolve errors.

By Peter Adams • Sept. 14, 2026

5 lessons for brands who want to win the 2026 holiday season, from the advertisers already doing it

Holiday TV budgets are rising and campaigns are starting earlier. See what advertisers are doing for BFCM 2026, plus lessons you can pull for your own strategy.

By Paul Hutchison • Sept. 8, 2026

How Graza hopes to lap the competition with some help from NASCAR

The tie-up follows the olive oil brand’s extension into mayonnaise and is key to efforts to grow its footprint, explains Vice President of Marketing Alex Edelstein.

By Danielle McLean • Sept. 3, 2026

The UPS Store enlists first brand character to support franchisees

Blu, a friendly woman wearing a blue UPS polo, is one piece of a multiyear campaign that spans digital, TV, social and print channels.

By Sara Karlovitch • Updated Sept. 2, 2026

Chipotle deploys 100 creators for latest ads spotlighting fresh food

This is the first national advertising push from Chief Brand Officer Fernando Machado and Chipotle’s first major work with new agency partner Kids.

By Peter Adams • Aug. 31, 2026

Is Starbucks’ Pumpkin Spice Latte ‘basic’? Martha Stewart answers in new ads

Stewart and “Off Campus” actor Belmont Cameli feature in tongue-in-cheek social content that heralds the return of the beloved menu item.

By Peter Adams • Updated Aug. 27, 2026

Why United helped broadcast ESPN’s fantasy football show live from the sky

Social media serves as an entry point into ESPN for fans, especially Gen Z ones. The company had a record 1 billion social engagements in February.

By Chris Kelly • Aug. 26, 2026

Why Nuuly is betting on a microdrama for its social-first fall campaign

The Urban Outfitters-owned, high-growth clothing rental service wants to break through ad fatigue with a series that examines modern dating.

By Peter Adams • Aug. 20, 2026

Estée Lauder’s Jo Malone turns to ‘Fortnite’ for first gaming activation

The in-game activation is accompanied by a campaign featuring gaming creators, livestreams and a social content series.

By Sara Karlovitch • Aug. 20, 2026

Liquid Death and Garage Beer take on AI data centers — with pee

The challenger brands teamed up with Jason Kelce to make a peculiar ask of consumers who are united in their opposition to data center construction.

By Chris Kelly • Aug. 18, 2026

JCPenney parodies off-price retailers with wellness-themed campaign

Marisa Thalberg, chief customer and marketing officer at Catalyst Brands, details a Retail Rejuvenation Retreat that looks to change shopping habits.

By Chris Kelly • Aug. 17, 2026

Urban Outfitters embraces campus life in first CTV commercial

The high-energy spot is part of the “Back-To-Campus” brand platform and comes as the retailer continues to set its sights on Gen Z.

By Sara Karlovitch • Aug. 12, 2026

Gap’s fall campaign enlists ‘Obsession’ star to promote denim

Ads show Hollywood breakout Inde Navarrette dancing alongside Malcolm Todd, who performs a new version of Robyn’s “Dancing on My Own.”

By Peter Adams • Updated Aug. 21, 2026