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Thanksgiving, Black Friday football broadcasts were a marketing win: Here’s what the numbers say
Retail ads during Amazon’s first NFL Black Friday game were 35% more likely to drive engagement compared to category primetime averages, EDO found.
By Sara Karlovitch • Dec. 8, 2023 -
State Farm takes inside look at NFL players and ‘at-home teammates’
Made with sports media company Team Whistle and agency Optimum Sports, “Home Team” blends brand messaging with football fandom.
By Chris Kelly • Dec. 6, 2023 -
Trendline
Connected TV
Surging consumer adoption of CTV and has made it a key channel for marketers seeking to engage viewers who continue to move away from linear TV and towards streaming platforms.
By Marketing Dive staff -
Tracker
Super Bowl LVIII: Tracking every ad
Pringles will appear in the big game for the seventh consecutive year with a spot that will showcase a “playful, new direction” for the Kellanova brand.
By Marketing Dive staff • Dec. 6, 2023 -
Hellmann’s quadruple dips on Super Bowl with ‘most impactful’ ad yet
The Unilever marketer will run a 30-second spot developed with agency Wunderman Thompson that plans to combat food waste.
By Peter Adams • Updated Dec. 5, 2023 -
Bath & Body Works drops 10-foot candle to help holiday shoppers unwind
The installation is part of a new creative platform centered on reconnecting with the senses amid daily stressors like rush hour traffic and work emails.
By Peter Adams • Dec. 1, 2023 -
Mars brand Excel Gum uses ASMR to relieve studying stress
Running in Canada, the “Excel Study Beats” program leverages creators to share soothing gum content across TikTok, YouTube and Spotify.
By Aaron Baar • Nov. 30, 2023 -
Geico Gecko serves as on-set consultant for Netflix’s ‘Leo’ in co-branded ads
The first such partnership for the streamer’s ad-supported tier is a sign Netflix is striking more involved brand deals a year after launching the offering.
By Peter Adams • Nov. 30, 2023 -
Addressable TV stakeholders form trade organization as ad spend grows
Forty percent of TV advertisers expect to spend more on addressable advertising in 2024 compared to 2023, according to new research.
By Sara Karlovitch • Nov. 30, 2023 -
How Walmart’s shoppable rom-com bridges holiday content, commerce
Ads on TikTok, Roku and YouTube showcase an assortment meant to balance “inspiration and impulse” for the season, according to CMO William White.
By Peter Adams • Nov. 28, 2023 -
Google, NBCU’s custom ads offer peek behind Macy’s Thanksgiving Day Parade
A trio of spots following the Radio City Rockettes as they prepare to perform live show off AI-powered features on Google’s Pixel 8 smartphone.
By Peter Adams • Nov. 22, 2023 -
State Farm conjures celebrities for biggest creative launch in 3 years
Jimmy Fallon and Ludacris are summoned, genie-like, as people react to situations that require insurance in ads from new agency Highdive.
By Peter Adams • Nov. 21, 2023 -
Pepsi brings back Shaq for fresh spin on Skee-Lo’s ‘90s hit ‘I Wish’
In a new commercial inspired by a 1994 collaboration, Shaquille O’Neal wishes he was “a little bit smaller” to promote Pepsi Mini Cans.
By Jessica Deyo • Nov. 20, 2023 -
Michelob Ultra celebrates Formula 1 legends with Williams Racing
As the AB InBev brand leans further into sports, “Laps of Legends” will see current drivers compete against former stars in a real-versus-virtual race.
By Sara Karlovitch • Nov. 20, 2023 -
Deep Dive
Sleigh the season: Will caution stifle the holidays or can marketers win?
Consumer spending is expected to surpass pre-pandemic figures, but brands are proceeding carefully as uncertainty looms.
By Jessica Deyo • Nov. 16, 2023 -
Chili’s remixes Baby Back Ribs jingle with Boyz II Men
The effort leans into ‘90s nostalgia while trying to usher a signature piece of branding into the TikTok era.
By Peter Adams • Nov. 14, 2023 -
Trade Desk reports strong Q3 earnings as UID2 continues to gain steam
Shares still dropped around 30% due to lower Q4 guidance based on advertiser caution resulting from now-resolved strikes.
By Aaron Baar • Nov. 13, 2023 -
Unilever spins TikTok soap opera as part of #CleanTok sponsorship
A new content series features animated versions of home care products as the CPG giant seeks to woo Gen Z viewers who have driven cleaning trends.
By Peter Adams • Nov. 9, 2023 -
Amazon embraces the joy of friendship for global holiday campaign
“Joy is shared” will span over a dozen countries and is anchored by a 60-second hero spot soundtracked by a rendition of The Beatles’ “In My Life.”
By Jessica Deyo • Nov. 7, 2023 -
Home Depot, Vizio create shoppable content for the holidays
“Merry & Bright” stars Jordin Sparks and features QR codes that take consumers to a Shop the Look page on the retailer’s website.
By Aaron Baar • Nov. 2, 2023 -
How Coca-Cola celebrated the 25-year legacy of its NASCAR racing family
Legends Kyle Petty, Dale Jarrett, Jeff Burton and Bobby Labonte convened for a social content series about their careers and the brand's heritage.
By Chris Kelly • Nov. 2, 2023 -
Doritos devises AI-powered ‘crunch-cancellation’ tech for gamers
Built on an analysis of thousands of crunches, the Doritos Silent tool claims to be able to filter out snacking sounds that can disrupt online play.
By Peter Adams • Nov. 2, 2023 -
Retrieved from Walmart on November 01, 2023
Walmart reunites ‘Mean Girls’ to boost Black Friday push
Lindsay Lohan and company recreate scenes from the iconic teen comedy in the first of a series of ads created by a collective of Publicis agencies.
By Chris Kelly • Nov. 1, 2023 -
AI will boost Google but cause a Super Bowl ad fumble in 2024: Forrester
TikTok and in-game ads will also surge, but deepfake political ads could cause headaches, per the researcher’s latest media and advertising predictions.
By Chris Kelly • Nov. 1, 2023 -
Target lights up digital in holiday push that balances sentiment, value
The return of experiential activations after several years and a 20% increase in digital investments aim to drive home a message around affordability.
By Peter Adams • Nov. 1, 2023 -
Kim Kardashian’s Skims teams with NBA, WNBA after launching men’s line
Skims will handle creative for any marketing around the partnership, but the brand is also holding discussions with third-party agencies.
By Chris Kelly • Oct. 31, 2023