Lexus aims to reach ‘new modern family’ with TX crossover rollout

The Toyota-owned luxury automaker enlisted a trio of agency partners to craft ads targeted at a diverse range of consumers. 

By Peter Adams • Sept. 28, 2023

Ritz-Carlton artfully depicts guests’ self-enrichment journeys in brand refresh

Developed with longtime agency partner Team One, “Leave Better” pushes against hotel ad tropes and follows the chain’s wide-ranging digital overhaul.

By Peter Adams • Sept. 27, 2023

Explore the Trendline➔

Connected TV

Surging consumer adoption of CTV and has made it a key channel for marketers seeking to engage viewers who continue to move away from linear TV and towards streaming platforms.

By Marketing Dive staff

Grubhub expands Snoop Dogg-starring effort on tail of international success

Extending to the U.S., “Did Somebody Say” generated 4 million views in the first three days of its U.K. premiere.

By Sara Karlovitch • Sept. 26, 2023

Paramount, CBS launch sports creator studio ahead of Super Bowl LVIII

The CBS Sports Creator Studio connects brands with sports influencers and creators for a range of content strategies.

By Aaron Baar • Sept. 25, 2023

Amazon will bring ‘limited’ ads to Prime Video starting in early 2024

The streamer is promising to deliver “meaningfully fewer ads” than rivals, while Prime members can pay extra to avoid them.

By Peter Adams • Sept. 22, 2023

Adidas puts fresh foot forward with global campaign honoring Trefoil icon

A new advertising effort and overhaul of the Trefoil’s visual scheme are meant to herald a “new era” for the embattled sportswear brand.

By Peter Adams • Sept. 21, 2023

Green Giant taps Corn Kid’s enthusiasm for first national campaign in 7 years

Developed with agency GYK Antler, the B&G Foods label’s latest effort doubles down on its work with the viral internet sensation.

By Peter Adams • Sept. 20, 2023

Comscore, iSpot, VideoAmp picked for JIC’s next measurement move

The group says there’s still work to be done but billed the step as a milestone in bringing transparency and more competition to cross-platform measurement.

By Chris Kelly • Sept. 20, 2023

Airbnb’s marketing touts short-term rental benefits amid tighter local restrictions

As New York City tightens the belt on short-term rentals, the disruptor company’s global ad campaign touts its benefits over conventional hotels.

By Aaron Baar • Sept. 18, 2023

Walmart Connect bows Sponsored Video ads to drive holiday inspiration

The format is aimed at driving awareness, consideration and conversions as customers ramp up gift searches for the season.

By Peter Adams • Sept. 15, 2023

Campaign Trail: Samsung unleashes interns on a tablet in metatextual ad

Instead of the usual spec-focused spot, BBH USA parodied the creative process to promote the ​​Galaxy Tab S9 Series.

By Chris Kelly • Sept. 15, 2023

Dunkin’ taps Ben Affleck, Ice Spice to put a name to its new fall drink

An ad promoting the limited-time Ice Spice Munchkins Drink is the first work since the chain formalized its partnership with Affleck’s Artists Equity.

By Jessica Deyo • Sept. 12, 2023

TikTok Shop launches in US

Brands, merchants and creators can sell products directly through shoppable videos and livestream features.

By Nate Delesline III • Sept. 12, 2023

Toyota unifies multicultural, mainstream messaging in multi-agency campaign

The integrated effort features spots from Conill Advertising, InterTrend Communications, Burrell Communications Group and Saatchi & Saatchi.

By Peter Adams • Sept. 12, 2023

Lunchables brings kids’ imaginations to life for Grilled Cheesies debut

Spots revolve around “kid-fueled daydreams” about what’s happening in the microwave when heating the Kraft Heinz brand’s new frozen product.

By Chris Kelly • Sept. 12, 2023

DirecTV extends Travis Kelce tie-up to ‘Sack the Sunday Scaries’

The Spotify-based campaign extension comes as DirecTV faces flak from the NFL over recent ads the league believes are deceptive.

By Jessica Deyo • Sept. 11, 2023

Smirnoff flips a coin for free cocktails as NFL season kicks off

The Diageo brand is running broadcast integrations, digital and social media content and has partnered with FanDuel and Drizly.

By Sara Karlovitch • Sept. 8, 2023

Burger King vies to extend viral Whopper jingle’s shelf life with remix

The meme-friendly earworm that has boosted sales is getting a dance mix by DJ Steve Aoki as part of the chain’s sponsorship of the MTV VMAs.

By Peter Adams • Sept. 8, 2023

Mattel strikes YouTube ad sales partnership as child safety concerns rise

A new deal gives family-friendly media studio Pocket.watch exclusive rights to sell ad inventory for the channels of brands including Barbie and Hot Wheels.

By Peter Adams • Sept. 7, 2023

World Surfing League promotes finals with Candy Crush tournament

The in-game Soda Surf Cup arrives ahead of the real-world Rip Curl Finals and includes giveaways and a tie-up with popular TikTok creator Kyle Gordon.

By Jessica Deyo • Sept. 7, 2023

Campaign Trail: Tractor escapes soda dystopia through hand-drawn animation

The organic beverage company tapped an agency created for progressive challenger brands and crafted a fully realized world to take on industry giants.

By Chris Kelly • Sept. 1, 2023

How JCPenney is pivoting its brand as part of $1B company turnaround plan

A new brand positioning was developed with agency Yard NYC while creative was handled by in-house teams.

By Peter Adams • Sept. 1, 2023

Nissan soups up ‘Heisman House’ with Zillow, creator partnerships

The 13th iteration of the automaker’s college football campaign is ramping up digital outreach, with influencer marketing and NFTs factoring in the blitz.

By Peter Adams • Aug. 31, 2023

PepsiCo unretires football greats with portfolio-wide NFL kickoff campaign

Dan Marino, Emmitt Smith, Jerry Rice and Randy Moss contemplate returning to the field in a spot that features Doritos, Lay’s, Starry, Mtn Dew and more.

By Chris Kelly • Aug. 30, 2023

How Gap put a fresh spin on nostalgia for its fall campaign

The retailer is pulling inspiration from its style archives and past ads to reach consumers through a new lens, according to head of marketing Erika Everett.

By Jessica Deyo • Aug. 29, 2023