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Courtesy of Warner Bros. Discovery
Why Jefferson’s Bourbon became partners in crime with HBO’s ‘The Penguin’
At Advertising Week, the Pernod Ricard brand explained how it teamed with Warner Bros. Discovery to break through the “sea of sameness” in its category.
By Chris Kelly • Oct. 11, 2024 -
Justin Sullivan/Staff via Getty Images
Snapchat bows new ad solutions with Disney, McDonald’s and Taco Bell
Sponsored Snaps allows advertisers to send videos directly to the app’s users, while Promoted Places highlights businesses on the Snap Map.
By Aaron Baar • Oct. 10, 2024 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of Honda
Honda nods to F1 icon Ayrton Senna in emotional ‘Unstoppable Dreams’ ad
The automaker’s latest spot, narrated by John Cena, leverages a reverse poem format to tell a tale of triumph as U.S. viewership for the motor sport grows.
By Aaron Baar • Oct. 4, 2024 -
Courtesy of McDonald's
McDonald’s debuts Chicken Big Mac with dupe restaurant, livestream push
The burger chain is flexing its marketing muscles — and those of more than a dozen agency partners — around the limited-time offering.
By Chris Kelly • Oct. 3, 2024 -
Courtesy of Totino's
Totino’s touts pizza roll value with ‘I Think You Should Leave’ creators
The creative minds behind the cult Netflix comedy developed spots where suburban dads confront an alien who devoured their snacks.
By Peter Adams • Oct. 3, 2024 -
Courtesy of Snapchat
Snapchat brings back Phantom House series with Maybelline, State Farm
The Halloween content series, now in its second year, will also be leveraged by Hulu to support its Huluween campaign and new original film, “Carved.”
By Aaron Baar • Oct. 3, 2024 -
Courtesy of Diageo North America
Johnnie Walker plays ‘Squid Game’ with custom bottles, co-branded campaign
The Diageo marketer is supporting a Times Square takeover and will appear on Netflix’s ad-supported tier for season two of the hit series.
By Peter Adams • Oct. 1, 2024 -
Courtesy of Levi's
Levi’s gets nostalgic with Beyoncé in first chapter of new campaign
Created with TBWA\Chiat\Day LA, “Reiimagine” will reinterpret several of the brand’s iconic advertisements, starting with the singer’s take on “Launderette.”
By Chris Kelly • Sept. 30, 2024 -
Courtesy of Kay Jewelers
Kay Jewelers refreshes brand to better reach Gen Z, millennials
“Every Kiss Begins with Kay” is sticking around but the brand is modernizing its store footprint and introducing more everyday jewelry products.
By Peter Adams • Sept. 24, 2024 -
Courtesy of Amazon
Amazon launches AI-powered video ad generator ahead of holidays
Gellé Frères, a French skincare marketer, has already been testing the tool that can convert a single product image into multiple videos.
By Peter Adams • Sept. 23, 2024 -
Permission granted by Amazon Ads
Domino’s, Peloton land on Twitch’s new custom-branded Fortnite worlds
Game spaces that are part of The Glitch are tailored to each sponsor’s brand identity and promoted with the help of top Twitch streamers.
By Peter Adams • Sept. 20, 2024 -
Permission granted by Frito-Lay North America
Doritos revives ‘Crash the Super Bowl’ contest focused on fan-created ads
Past fan-submitted winners have ranked highly on USA Today’s Ad Meter while Doritos’ own output in recent years has not performed as well.
By Peter Adams • Sept. 19, 2024 -
Courtesy of Suntory
Suntory juices up US canned cocktail launch with Japanese-style ad
The digital campaign “Unusual Your Usual” leans on Japanese visuals and aesthetics to launch -196 in the U.S. amid a competitive RTD landscape.
By Sara Karlovitch • Sept. 18, 2024 -
Courtesy of E.l.f. Skin
E.l.f. conjures ‘Sinfluencer’ to reach Gen Z with largest skincare push yet
“Hacks” star Megan Stalter encourages consumers to commit “skin sins” as part of a campaign that will hit social, out-of-home and major streamers.
By Chris Kelly • Sept. 16, 2024 -
Courtesy of Life Cereal
Life cereal brings back Mikey to ride wave of nostalgic marketing
The picky eater kid spokesperson returns in musical ads that will appear on streaming and retail media and also include a new tagline.
By Peter Adams • Sept. 13, 2024 -
Permission granted by PepsiCo Beverages North America
Pepsi chases pizza deliveries in a sports car to push pairing power
A stunt campaign boosts the brand's partnership with DoorDash that will dole out free pizza from Little Caesars, Papa Johns, Pizza Hut and Marco’s Pizza.
By Sara Karlovitch • Sept. 12, 2024 -
Courtesy of JCPenney
JCPenney’s Prime Video football blitz ties celebrities to weekly deals
A campaign running throughout the NFL season sees partners like Shaquille O’Neal and Martha Stewart promoting limited-time offers.
By Peter Adams • Updated Sept. 11, 2024 -
Retrieved from Fubo on September 06, 2024
Walmart leverages Fubo’s takeover ad format to connect content, commerce
The Triple Play lets advertisers feature branded video content alongside curated programming, creative assets and QR codes in a CTV environment.
By Chris Kelly • Sept. 9, 2024 -
Courtesy of Nike
Nike depicts drudgery of running in latest leg of comeback campaign
Timed to marathon season, “Winning isn’t Comfortable” extends a hard-edged approach, showing runners battered by the elements.
By Peter Adams • Sept. 6, 2024 -
Courtesy of PepsiCo
Pepsi kicks off epic, star-studded NFL campaign inspired by ‘Gladiator II’
Along with a colosseum-set ad featuring Travis Kelce and Megan Thee Stallion, the effort includes a selfie generator, AR-powered cans and more.
By Chris Kelly • Sept. 5, 2024 -
Courtesy of Olipop
Olipop takes aim at Mountain Dew with new flavor, ‘A Can of Do’ ads
The better-for-you soda’s campaign includes spots that position the new Ridge Rush flavor as the perfect beverage to beat an afternoon slump.
By Aaron Baar • Sept. 4, 2024 -
Courtesy of Mattel
How Barbie is giving fresh energy to its tagline and catching WNBA fever
The Mattel brand’s Senior Vice President Krista Berger explained how a new “Give Limitless Possibilities” campaign is helping Barbie connect to its purpose.
By Jessica Deyo • Aug. 30, 2024 -
Courtesy of Fireball Cinnamon Whisky
Fireball fuels football rivalries with first-ever paid TikTok campaign
New ads from the Sazerac whisky brand star comedians Andrew Santino and Stavros Halkias and poke fun at outrageous bets placed around games.
By Jessica Deyo • Aug. 29, 2024 -
Courtesy of State Farm
State Farm bundles football and fútbol for latest NFL-timed campaign
The insurer is promoting its services with a series of ads that feature talent like “Ted Lasso” star Cristo Fernández and Kansas City Chiefs’ Patrick Mahomes.
By Aaron Baar • Aug. 28, 2024 -
Retrieved from Buffalo Wild Wings on August 27, 2024
Buffalo Wild Wings brings Jason Kelce back to football in new ads
The former Eagles center pals around with the brand’s CGI buffalo mascot in an effort that leans into Kelce’s recent retirement and famous brother.
By Peter Adams • Aug. 27, 2024
