• Warner Bros. Discovery sign at upfront presentation in 2022
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    Chris Kelly/Marketing Dive

    Warner Bros. Discovery to combine streamers next summer, considers ad-supported offering

    The home of HBO Max and Discovery+ shared more details of its plans for integrating a mixture of ad-supported options to its streaming services.

    By Aug. 5, 2022
  • A virtual stage within Roblox screens an episode of Spin Master's anime series "Bakugan Battle Planet."
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    Retrieved from Spin Master on August 04, 2022

    Roblox hosts cartoon reruns as metaverse content strategies evolve

    Spin Master plans to air all 100 episodes of its “Bakugan Battle Planet” series through a dedicated Roblox space in a convergence of streaming and gaming. 

    By Aug. 4, 2022
  • Trendline

    Connected TV

    The pandemic spurred a surge in consumer use of CTV and has made it a key channel for marketers wanting to engage viewers who are moving away from linear TV.

    By Marketing Dive staff
  • Blue infinity sign Meta logo on a billboard.
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    Justin Sullivan / Staff via Getty Images

    Facebook to shut down live shopping feature

    The social media company said the functionality will end on Oct. 1, and suggested experimenting with short-form Reels videos instead.

    By Dani James • Aug. 4, 2022
  • A visitor to an IHG hotel has a smattering of sweets and pastries while laying down in bed.
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    Permission granted by IHG Hotels & Resorts

    IHG books priciest campaign in a decade to promote loyalty revamp

    “Guest How You Guest” depicts hotel visitors enjoying a pampered lifestyle, a potential response to the shambolic travel season.

    By Aug. 4, 2022
  • The Fresh Market shoppable videos
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    Retrieved from The Fresh Market.

    The Fresh Market sees shoppable video, livestreaming zing

    The specialty food chain has had rapid growth in key engagement metrics as grocers explore social media, videos and shoppable content.

    By Catherine Douglas Moran • Aug. 2, 2022
  • A hand types on a laptop that is browsing Amazon's website
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    Quinn Rooney via Getty Images

    Amazon touts efficiency as Q2 advertising revenue grows 18%

    Contrasting with digital rivals, the company’s ad sales segment posted healthy gains in Q2 as brands took a more results-oriented approach.

    By July 29, 2022
  • David's Bridal opens a store in Naperville, Illinois.
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    Courtesy of David's Bridal

    David’s Bridal weds TikTok videos with commerce to drive click-throughs

    The bridal retailer has seen a click-through rate that’s twice the average benchmark while reaching more than 16 million viewers.

    By July 28, 2022
  • Facebook's Meta sign outside of their offices in California.
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    Justin Sullivan/Getty Images via Getty Images

    Meta revenue declines for first time amid complex bid to monetize Reels

    Though the TikTok lookalike passed a $1 billion revenue run rate, it represents a “headwind” in drawing attention away from more mature offerings.

    By July 28, 2022
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    Sean Gallup via Getty Images

    YouTube revenue grows just 5% as advertisers pull back

    Google executives expect “ongoing headwinds” in the third quarter but see commerce and connected TV as areas of promise.

    By July 27, 2022
  • A hand holds up a remote in front of a television screen.
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    RainStar via Getty Images

    Tremor acquires Amobee for $239M to scale video advertising ambitions

    The deal includes Amobee’s demand-side and advanced TV ad tech as Tremor remains focused on growing its global footprint.

    By July 26, 2022
  • A couple and their kid walk through a Hilton hotel lobby while pushing their child in a stroller.
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    Retrieved from Hilton on July 25, 2022

    Hilton ribs romantic streak in travel ads with focus on perks

    A new global platform has Paris Hilton promote practical services like pet-friendly accommodations versus generic imagery of beaches. 

    By July 25, 2022
  • The Snapchat logo is displayed on a cell phone screen.
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    Justin Sullivan/Staff via Getty Images

    Social apps struggle as sour economy affects advertiser demand

    Snap and Twitter both whiffed on revenue as cooling demand compounded on challenges related to Apple’s IDFA and imbroglios like the Musk acquisition.

    By July 22, 2022
  • Members of up and coming pop group The Future X pose together
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    Courtesy of Honda

    Honda Civic Tour expands beyond live shows with TikTok videos from Future X

    The carmaker’s yearly summer music tour for the first time features a heavier presence on TikTok with exclusive videos from pop group The Future X.

    By July 21, 2022
  • A group of people converse in barber chairs.
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    Courtesy of Grey Goose

    Grey Goose, Uninterrupted get chatty in "The Shop" spinoff

    The YouTube series was produced with the media company co-founded by LeBron James, and features influential people hanging out in a barbershop.

    By July 21, 2022
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    Pascal Le Segretain via Getty Images

    What to expect from Netflix's ad-supported tier

    Discussing Q2 earnings, executives said they’re targeting an early 2023 rollout and that subscribers to the cheaper option won’t get the full catalog. 

    By July 20, 2022
  • A group of businesspeople sit in a conference room gathered around an ostrich wearing an imaginary device that translates animal speech.
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    Courtesy of Amazon

    Amazon Business debuts first major campaign in grab at office supplies category

    A debut spot focuses on a fictional pet-device company getting off the ground and applies humor to try and break with B2B advertising tropes. 

    By July 19, 2022
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    Mario Tama via Getty Images

    Toyota drives chatter for TikTok debut with creator-led dance challenge

    Aubrey Fisher, who also appears in TV ads for the brand, helped judge a contest that drew over 1.4 million user-generated videos.

    By July 18, 2022
  • Smiling businessman during corporate interview with female journalist and cameraman shooting video for broadcast
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    diego_cervo via Getty Images
    Sponsored by BlueJeans by Verizon

    The lifestyle of a successful virtual event

    Similar to hosting an in-person event, hosting a successful virtual event is a major undertaking that requires ample planning and follow through.

    July 18, 2022
  • A person walks by a Peloton store while wheeling a stroller.
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    Joe Raedle via Getty Images

    Peloton's new ad stars nude Chris Meloni promoting its app

    Beyond an eyebrow-raising hook, the creative could be an attempt to shift the discussion as the embattled company moves to outsource manufacturing.

    By July 15, 2022
  • a person holds a remote in front of a TV showing a blurred out streaming service interface.
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    IAM-photography via Getty Images

    Netflix picks Microsoft as partner to build ad-supported streaming business

    It’s a major coup for Microsoft, a stealthy digital advertising player that won out thanks to offering flexibility and strong privacy safeguards.

    By July 13, 2022
  • A person holding a shopping cart stands in front of a row of refrigerators stocked with food at a grocery store.
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    Michael M. Santiago via Getty Images

    CTV, digital video fall victim to inflation's toll on marketing budgets

    Trends identified by Advertiser Perceptions point to an opportunity as previously competitive and advertiser-dense channels see activity dry up.

    By July 13, 2022
  • Actress Kathryn Hahn sits in a cafeteria with a student
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    Courtesy of Amazon

    Amazon destigmatizes spending less on kids in back-to-school ads

    Starring actress Kathryn Hahn, the national campaign urges parents to “go ahead and spend less” on back-to-school shopping in a nod to inflation.

    By July 13, 2022
  • Two characters from Stranger Things as part of a Domino's partnership
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    Courtesy of Domino's
    Deep Dive

    7 campaigns that transcended the turmoil of H1 2022

    Amid global conflict, domestic crises and the continued effects of the pandemic, many marketers struggled to connect with distracted consumers.

    By , , July 12, 2022
  • Disney+ investor event
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    Retrieved from Disney+ on June 15, 2020

    Disney boosts post-cookie offering with major Trade Desk integration

    The move with Unified ID 2.0 is a major one in Disney’s plans to boost programmatic, addressability and interoperability in its advertising ecosystem. 

    By July 12, 2022
  • Members of epsorts brand Dignitas' Fortnite collective appear in a promotional image around a sponsorship with Mike and Ike.
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    Retrieved from Dignitas on July 12, 2022

    Mike and Ike sweetens esports brand's bid at winning over Fortnite fans

    The candy sponsorship is the first for Dignitas’ dedicated Fortnite collective and will feature a TikTok series, competitive event and more.

    By July 12, 2022