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  • Three people sitting on a couch watching a soccer game on TV.
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    EvgeniyShkolenko via Getty Images
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    Thanksgiving, Black Friday football broadcasts were a marketing win: Here’s what the numbers say

    Retail ads during Amazon’s first NFL Black Friday game were 35% more likely to drive engagement compared to category primetime averages, EDO found.

    By Dec. 8, 2023
  • Team Whistle and State Farm launch football focused episodes of "Home Team."
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    Courtesy of Team Whistle
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    State Farm takes inside look at NFL players and ‘at-home teammates’

    Made with sports media company Team Whistle and agency Optimum Sports, “Home Team” blends brand messaging with football fandom.

    By Dec. 6, 2023
  • Trendline

    Connected TV

    Surging consumer adoption of CTV and has made it a key channel for marketers seeking to engage viewers who continue to move away from linear TV and towards streaming platforms.

    By Marketing Dive staff
  • An illustration depicts a soda bottle in a football field surrounded by various size eyes.
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    Illustration: Derek Abella for Industry Dive

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    Tracker

    Super Bowl LVIII: Tracking every ad

    Pringles will appear in the big game for the seventh consecutive year with a spot that will showcase a “playful, new direction” for the Kellanova brand.

    By Marketing Dive staff • Dec. 6, 2023
  • Jar of Hellmann's on football field
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    Courtesy of Hellmann's
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    Hellmann’s quadruple dips on Super Bowl with ‘most impactful’ ad yet

    The Unilever marketer will run a 30-second spot developed with agency Wunderman Thompson that plans to combat food waste. 

    By Updated Dec. 5, 2023
  • A giant Bath & Body Works candle on the streets of New York City
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    Courtesy of Bath & Body Works
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    Bath & Body Works drops 10-foot candle to help holiday shoppers unwind

    The installation is part of a new creative platform centered on reconnecting with the senses amid daily stressors like rush hour traffic and work emails.

    By Dec. 1, 2023
  • Mars Wrigley Canada's "Study Beats" program featuring a person with headphones studying. The program includes ASMR content meant to relieve studying stress.
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    Courtesy of CNW Group/Mars, Incorporated
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    Mars brand Excel Gum uses ASMR to relieve studying stress

    Running in Canada, the “Excel Study Beats” program leverages creators to share soothing gum content across TikTok, YouTube and Spotify.

    By Aaron Baar • Nov. 30, 2023
  • Animated characters the Geico Gecko and Netflix's Leo hold coffee cups
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    Courtesy of Netflix
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    Geico Gecko serves as on-set consultant for Netflix’s ‘Leo’ in co-branded ads

    The first such partnership for the streamer’s ad-supported tier is a sign Netflix is striking more involved brand deals a year after launching the offering.

    By Nov. 30, 2023
  • A TV remote points up at a blurred-out screen.
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    simpson33 via Getty Images
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    Addressable TV stakeholders form trade organization as ad spend grows

    Forty percent of TV advertisers expect to spend more on addressable advertising in 2024 compared to 2023, according to new research.

    By Nov. 30, 2023
  • A couple carrying Walmart bags in the retailer's new shoppable holiday content series.
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    Permission granted by Walmart
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    How Walmart’s shoppable rom-com bridges holiday content, commerce

    Ads on TikTok, Roku and YouTube showcase an assortment meant to balance “inspiration and impulse” for the season, according to CMO William White.

    By Nov. 28, 2023
  • Macy's Thanksgiving Day Parade
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    Courtesy of NBCUniversal
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    Google, NBCU’s custom ads offer peek behind Macy’s Thanksgiving Day Parade

    A trio of spots following the Radio City Rockettes as they prepare to perform live show off AI-powered features on Google’s Pixel 8 smartphone.

    By Nov. 22, 2023
  • Jimmy Fallon and Jake from State Farm
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    Courtesy of State Farm
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    State Farm conjures celebrities for biggest creative launch in 3 years

    Jimmy Fallon and Ludacris are summoned, genie-like, as people react to situations that require insurance in ads from new agency Highdive.

    By Nov. 21, 2023
  • Shaquille O'Neal and Skee-Lo for Pepsi
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    Courtesy of Pepsi
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    Pepsi brings back Shaq for fresh spin on Skee-Lo’s ‘90s hit ‘I Wish’

    In a new commercial inspired by a 1994 collaboration, Shaquille O’Neal wishes he was “a little bit smaller” to promote Pepsi Mini Cans.

    By Nov. 20, 2023
  • A race car serves as a backdrop in a "Laps of Legends" promotion photo.
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    Courtesy of Anheuser-Busch InBev
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    Michelob Ultra celebrates Formula 1 legends with Williams Racing

    As the AB InBev brand leans further into sports, “Laps of Legends” will see current drivers compete against former stars in a real-versus-virtual race.

    By Nov. 20, 2023
  • Sam's Club holiday campaign
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    Courtesy of Sam's Club
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    Deep Dive

    Sleigh the season: Will caution stifle the holidays or can marketers win?

    Consumer spending is expected to surpass pre-pandemic figures, but brands are proceeding carefully as uncertainty looms.

    By Nov. 16, 2023
  • Boyz II Men for a Chili's ad campaign
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    Courtesy of Chili's Grill & Bar
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    Chili’s remixes Baby Back Ribs jingle with Boyz II Men

    The effort leans into ‘90s nostalgia while trying to usher a signature piece of branding into the TikTok era.

    By Nov. 14, 2023
  • Close up of businessman using a laptop with graphs and charts on a laptop computer.
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    courtneyk via Getty Images
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    Trade Desk reports strong Q3 earnings as UID2 continues to gain steam

    Shares still dropped around 30% due to lower Q4 guidance based on advertiser caution resulting from now-resolved strikes.

    By Aaron Baar • Nov. 13, 2023
  • Animated versions of Unilever's cleaning products
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    Courtesy of Unilever
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    Unilever spins TikTok soap opera as part of #CleanTok sponsorship

    A new content series features animated versions of home care products as the CPG giant seeks to woo Gen Z viewers who have driven cleaning trends.

    By Nov. 9, 2023
  • Three women are seen sitting outside on a snowy park bench as part of Amazon's "Joy Ride" 2023 holiday ad.
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    Permission granted by Amazon
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    Amazon embraces the joy of friendship for global holiday campaign

    “Joy is shared” will span over a dozen countries and is anchored by a 60-second hero spot soundtracked by a rendition of The Beatles’ “In My Life.”

    By Nov. 7, 2023
  • Vizio Home Depot campaign on TV
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    Courtesy of Vizio
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    Home Depot, Vizio create shoppable content for the holidays

    “Merry & Bright” stars Jordin Sparks and features QR codes that take consumers to a Shop the Look page on the retailer’s website.

    By Aaron Baar • Nov. 2, 2023
  • Coca-Cola Racing Family Legends
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    Courtesy of Coca-Cola
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    How Coca-Cola celebrated the 25-year legacy of its NASCAR racing family

    Legends Kyle Petty, Dale Jarrett, Jeff Burton and Bobby Labonte convened for a social content series about their careers and the brand's heritage.

    By Nov. 2, 2023
  • A gamer holds up a Doritos chip in an ad promoting the brand's crunch-cancellation software
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    Permission granted by PRNewsfoto/Frito-Lay North America, PepsiCo
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    Doritos devises AI-powered ‘crunch-cancellation’ tech for gamers

    Built on an analysis of thousands of crunches, the Doritos Silent tool claims to be able to filter out snacking sounds that can disrupt online play.

    By Nov. 2, 2023
  • Walmart reunites Mean Girls stars
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    Retrieved from Walmart on November 01, 2023
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    Walmart reunites ‘Mean Girls’ to boost Black Friday push

    Lindsay Lohan and company recreate scenes from the iconic teen comedy in the first of a series of ads created by a collective of Publicis agencies.

    By Nov. 1, 2023
  • In this photo illustration, an image of the Google logo is reflected on the eye of a young man on August 09, 2017 in London, England.
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    Leon Neal / Staff via Getty Images
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    AI will boost Google but cause a Super Bowl ad fumble in 2024: Forrester

    TikTok and in-game ads will also surge, but deepfake political ads could cause headaches, per the researcher’s latest media and advertising predictions.

    By Nov. 1, 2023
  • A child sleeps with a dog in a holiday setting for Target's 2023 holiday campaign
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    Permission granted by Target
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    Target lights up digital in holiday push that balances sentiment, value

    The return of experiential activations after several years and a 20% increase in digital investments aim to drive home a message around affordability.

    By Nov. 1, 2023
  • Kim Kardashian announces partnership between NBA and her Skims brand
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    Courtesy of Skims
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    Kim Kardashian’s Skims teams with NBA, WNBA after launching men’s line

    Skims will handle creative for any marketing around the partnership, but the brand is also holding discussions with third-party agencies.

    By Oct. 31, 2023