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  • Two AI-generated people in a Zevia ad
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    Retrieved from Zevia on December 04, 2024
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    Zevia ribs Coke’s AI holiday ads in bigger push for brand awareness

    The better-for-you brand’s new commercial, part of a more aggressive ad-spending strategy, shows uncanny AI images nodding to Coke iconography.

    By Dec. 4, 2024
  • A car sits underneath Taco Bell's new drive-thru camera stations, which are decorated in neon signage
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    Permission granted by Taco Bell Corp.
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    Taco Bell’s drive-thru cameras give diners a shot at Super Bowl cameos

    Rewards members who stop by the touring camera stations to snap a pic have a chance to be featured in the brand’s big game ad.

    By Dec. 3, 2024
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
  • Tyla and dancers appear in a Gap ad
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    Courtesy of Gap
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    Deep Dive

    7 top campaigns from 2024 and the tactics that drove success

    These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less.

    By , , , Dec. 3, 2024
  • Young woman relaxing with smartphone on sofa
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    Marco_Piunti via Getty Images
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    Walmart, NBCU beef up shoppable ads, measurement ahead of retail spree

    Walmart Connect is bringing its retail media offering to linear TV for the first time to reach shoppers gearing up for the post-Thanksgiving rush.

    By Nov. 26, 2024
  • An illustration of a group of people in football gear watching multiple floating tv ads.
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    Illustration: Madeline McMahon for Industry Dive

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    Tracker

    Super Bowl LIX: Tracking every ad

    Mondelēz International brand Ritz will make its big game debut with a 30-second spot handled by The Martin Agency.

    By Marketing Dive staff • Nov. 26, 2024
  • Martha Stewart holds a football in a baking dish in a JCPenney ad
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    Courtesy of JCPenney
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    How JCPenney’s ‘Really Big Deal Reveals’ campaign is faring so far

    The retailer has been averaging 13% to 15% new customers each week during the campaign appearing during Amazon’s “Thursday Night Football.”

    By Nov. 26, 2024
  • mockup of Sierra Nevada ad on CTV
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    Courtesy of Kargo
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    How Sierra Nevada’s AI-powered CTV campaign captured consumer attention

    The brand is an early adopter of Kargo’s Narrative format that uses artificial intelligence to generate connected TV ads from images and scripts.

    By Nov. 25, 2024
  • Google Shopping Can You Gift It?
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    Retrieved from Google on November 22, 2024
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    Why Google Shopping turned holiday gift-giving into a game show

    A campaign around the friendly competition of gifting also includes ads with Dwyane Wade and Gabrielle Union and Charli XCX and Troye Sivan.

    By Nov. 25, 2024
  • Shot of three business persons filling in paperwork in an office.
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    Violeta Stoimenova via Getty Images
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    Mediaocean acquires Innovid to sharpen focus on creative, CTV

    Innovid will be merged with Flashtalking to create a new omnichannel platform that can act as an independent alternative to Google, executives said.

    By Nov. 21, 2024
  • A man is holding a remote control of a smart TV in his hand. In the background you can see the television screen with streaming entertainment apps for video on demand
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    Giuliano Benzin via Getty Images
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    Trade Desk tries to shake up streaming TV with content-agnostic strategy

    The new operating system aims to address advertising supply chain issues and conflicts of interest around content in the streaming TV arena.

    By Nov. 20, 2024
  • Campaign imagery supporting two new spots as part of Lexus' "December to Remember" campaign
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    Courtesy of Lexus
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    Lexus marks 25 years of ‘December to Remember’ with nostalgic ads

    Two new commercials under the brand’s long-running holiday campaign see it continuing to focus on striking a balance between product and emotion. 

    By Nov. 19, 2024
  • Viant x IRIS.TV
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    Courtesy of Viant
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    Viant seeks CTV edge with IRIS.TV acquisition

    IRIS.TV uses an artificial intelligence-enhanced proprietary video content identifier that provides contextual and brand-suitability data to advertisers.

    By Aaron Baar • Nov. 18, 2024
  • Imagery for Kroger's 2024 holiday campaign.
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    Retrieved from Kroger on November 13, 2024
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    Kroger plans Shop the Scene experience on Hulu for holiday campaign

    Central to the effort is a 60-second spot, “The Case of the Disappearing Food,” that details how the act of sharing food can ignite the holiday spirit.

    By Nov. 14, 2024
  • Kris from Target in a holiday campaign
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    Courtesy of Target
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    Target debuts ‘weirdly hot’ Santa for second holiday advertising push

    The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too transactional.

    By Nov. 14, 2024
  • Megan Thee Stallion for True Religion
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    Courtesy of True Religion
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    Deep Dive

    ‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers

    Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence.

    By Nov. 13, 2024
  • Netflix upfront
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    Courtesy of Netflix
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    Netflix helps brands deepen NFL integrations with new ad partnerships

    The streaming platform, which now boasts 70 million global ad-tier users, also collaborated with Kia in Korea around the upcoming season of “Squid Game.”

    By Nov. 12, 2024
  • DoorDash campaign imagery for "Hay Comida En La Casa."
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    Courtesy of DoorDash
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    DoorDash puts fresh spin on family meals for Hispanic Gen Zers

    The delivery platform’s first work from Gut Miami puts a refreshing spin on the common childhood occurrence of being told there’s food at home.

    By Nov. 11, 2024
  • Draft King using Perion's Stay Live CTV ad format
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    Courtesy of Perion
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    DraftKings, Dr Pepper stay live with new sports-focused CTV ad format

    Perion’s Stay Live uses AI to place ads by analyzing broadcast streams for moments of high engagement but low interruption.

    By Nov. 7, 2024
  • A janitor wearing a blue jumpsuit stands in the spotlight on a theater stage in Amazon's 2024 holiday marketing campaign
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    Permission granted by Amazon
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    Amazon’s holiday campaign spotlights classic song, acts of kindness

    “What the World Needs Now Is Love” features heavily in the effort that extends Amazon's focus on music around the holidays.

    By Nov. 5, 2024
  • A man is holding a remote control of a smart TV in his hand. In the background you can see the television screen with streaming entertainment apps for video on demand
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    Giuliano Benzin via Getty Images
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    Nielsen gets shot in the arm from MRC’s livestream accreditation

    Advertisers increasingly rely on multiple sources for insight into viewing habits, but Nielsen remains the leading TV currency despite recent setbacks.

    By Aaron Baar • Nov. 4, 2024
  • David Beckham stars in SharkNinja's 2024 holiday campaign.
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    Courtesy of SharkNinja
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    SharkNinja and David Beckham help consumers ‘Ninja the Holidays’

    The global holiday campaign positions Ninja’s kitchen appliances as the means to help consumers complete their seasonal meals in record time.

    By Nov. 4, 2024
  • Waldo, wearing a striped shirt, hugs a gift-giverin Etsy's holiday marketing campaign.
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    Permission granted by Etsy
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    Etsy focuses on gifts with a personal touch in sprawling holiday campaign

    Waldo, of “Where’s Waldo?” fame, travels the world but only feels seen upon returning home and receiving a thoughtful gift in the platform’s campaign.

    By Nov. 1, 2024
  • Amazon AI Product Guides on its digital app
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    Courtesy of Amazon
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    Amazon trumpets new AI-powered tools for marketers as costs soar

    Image, audio and video generators for making ads are part of an AI strategy that drove capital expenditures up 81% year over year in Q3. 

    By Nov. 1, 2024
  • Rita Ferro on stage at Disney Tech & Data Showcase
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    Courtesy of Disney Advertising
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    Inside Disney’s increasingly global approach to selling holiday ads

    The media giant is helping brands take advantage of an audience that consumed more than 10 billion hours of content during the 2023 holidays.

    By Oct. 31, 2024
  • A man in a navy blazer and gray tie walking out of a gray brick building
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    Drew Angerer via Getty Images
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    Google ads performance robust despite existential threats

    The company’s search segment saw healthy revenue growth during a Q3 period where the business was also ruled to be part of an illegal monopoly.

    By Oct. 30, 2024