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    Disney, Netflix push into streaming ads could raise all AVOD ships

    Magna forecasts channel growth of 33% next year, a bright spot as the forecaster otherwise downgraded its broad-based advertising projections. 

    By Sept. 30, 2022
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    David Paul Morris via Getty Images

    Google search expansion could be wake-up call for marketers

    A heavier push beyond traditional text-based search into visual and multi-media areas comes amid the rise of apps like TikTok and Reddit. 

    By Sept. 29, 2022
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    Ore Huiying via Getty Images

    Survey: Netflix’s ad-supported tier draws viewer interest, but could struggle with Gen Z

    Baby boomers and Gen Xers were more amenable to the idea, as were lower-income consumers who may be struggling with inflation.

    By Sept. 28, 2022
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    Opinion

    The realities of a unified CTV measurement tool may shock advertisers

    As advertisers increasingly pursue a unified, cross-platform measurement tool, questions remain around whether or not the concept is truly achievable.

    By Michele Madaris • Sept. 28, 2022
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    Christian Petersen via Getty Images

    Apple Music to sponsor Super Bowl Halftime Show as services take spotlight

    The deal speaks to how business areas beyond the iPhone are becoming more important, with Apple reportedly also seeking an NFL streaming package.

    By Sept. 23, 2022
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    Drew Angerer/Getty Images via Getty Images

    Duracell calls on tech geeks to energize new TikTok page

    A paid program will see self-proclaimed nerds collaborate in a workshop space on battery-powered products and life hack content. 

    By Sept. 22, 2022
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    Sean Gallup via Getty Images

    YouTube brings revenue sharing to Shorts as battle for creator talent intensifies

    Short-form video is also becoming a pathway to YouTube’s partner program as it tries to keep creators within its ecosystem and away from rivals like TikTok.

    By Sept. 20, 2022
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    LeoPatrizi via Getty Images

    Walmart weds data to popular apps like TikTok in latest ad play

    A new Innovation Partners program that also features Snapchat and Roku seeks to help brands better understand what engages Gen Z.

    By Sept. 20, 2022
  • Lionel Messi, Neymar Jr. and Raheem Sterling stand together with a crowd of people behind them in the players tunnel.
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    Courtesy of Anheuser-Busch InBev

    Budweiser focuses on positive change in global World Cup campaign

    Soccer stars Lionel Messi, Neymar Jr. and Raheem Sterling run with fans of different ages, nationalities, ethnicities and abilities in a hero ad.

    By Sept. 15, 2022
  • Singer Chloë Bailey blows a gum bubble as part of a Trident campaign
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    Courtesy of Mondelēz International, Inc.

    Why brands are creating original songs for TikTok

    McDonald's, Pizza Hut and Trident are among the marketers updating a cultural tactic for the top social platform.

    By Sept. 15, 2022
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    FotografieLink via Getty Images

    DraftKings, Little Caesars join as sponsors for Amazon’s ‘Thursday Night Football’

    The brands will offer fans exclusive content, perks and prizes during pre-game and in-game activations when programming debuts on Sept. 15.

    By Sept. 14, 2022
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    Anna Webber/Getty Images for Vulture Festival via Getty Images

    Jameson serves comradery on the rocks in new global campaign

    In its largest U.S. campaign in over a decade, the distiller focuses on spontaneity and personal relationships as Irish whiskey sales grow. 

    By Sept. 13, 2022
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    Courtesy of NBCUniversal

    GM is first brand to integrate with NBCU’s data platform

    Forged through GM’s media agency Carat, the partnership weds consumer automotive profiles with NBCUnified's data on media consumption preferences.

    By Sept. 13, 2022
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    simpson33 via Getty Images

    Fox taps Comscore as local TV currency

    Comscore is also running currency trials with Discovery, Warner Media and NBCU as media companies look to evolve their measurement systems.

    By Sept. 12, 2022
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    Courtesy of Kroger

    Kroger expands retail media arm into video, CTV

    The grocer adds new programmatic features to its Kroger Precision Marketing business in order to better compete in an increasingly saturated market.

    By Sept. 12, 2022
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    Courtesy of DirecTV
    Column

    Campaign Trail: DirecTV tackles football, ‘Real Housewives’ fandoms

    Created with TBWA\Chiat\Day LA, the latest iteration of the brand’s "Get Your TV Together" campaign unites live sports and reality TV.

    By Sept. 9, 2022
  • Morgan Freeman and Tom Brady sit together as part of an Under Armour campaign
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    Courtesy of Under Armour

    Tom Brady asks Gen Z athletes to ditch toxic comparisons in Under Armour ads

    A star-studded campaign subverts “Be Like Mike” sports marketing tropes to instead encourage up-and-comers to focus squarely on themselves.

    By Sept. 8, 2022
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    Courtesy of Apple

    Apple promotes bigger iPhone screen to accommodate streaming, gaming

    While the marketer was mum about any advertising plans at its “Far Out” showcase, the spotlight on screen real estate could still appeal to brands.

    By Sept. 8, 2022
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    Quinn Rooney via Getty Images

    Amazon ads top engagement ranking, but TikTok holds innovation crown

    Consumers surveyed by Kantar favored “real-world” advertising for the third year running, but brand investment plans remain focused on digital.

    By Sept. 7, 2022
  • A black tiny home parked in a driveway displays a can of Pepsi Zero Sugar, accompanied by copy reading, "Introducing the Pepsi 18 Week Pack. A Pepsi pack you can live in all football season long."
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    Permission granted by Pepsi

    Pepsi’s branded tiny home delivers tricked-out NFL fan cave

    The Pepsi 18 Week Pack is part of a sweepstakes run through Instacart, an increasingly important e-commerce partner for the longtime league sponsor.

    By Sept. 7, 2022
  • A green co-branded Wendy's and 'Rick and Morty' logo and Uber Eats bag flank cartoon versions of new sandwiches and drinks from the restaurant chain.
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    Permission granted by Wendy's

    Wendy’s latest ‘Rick and Morty’ crossover opens portal to Uber Eats

    Delivery continues to be a focus of the partnership as the reference-heavy Adult Swim series enshrines its place in the pop culture conversation.

    By Sept. 6, 2022
  • A man walks a pony through a Four Seasons Hotel as part of a new ad campaign
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    Courtesy of Four Seasons Hotels and Resorts

    Four Seasons brushes off old luxury tropes as part of brand relaunch

    A new campaign represents the marketer’s largest paid media effort to date and was inspired by real guest stories showcasing personalized stays.

    By Sept. 2, 2022
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    Justin Sullivan via Getty Images

    Snap outlines 3 strategic priorities amid plans to cut 20% of staff

    Mini-games, original shows and some hardware areas are getting axed as the Snapchat owner doubles down on proven products like AR.

    By Sept. 1, 2022
  • Several Nissan cars in front of the 2022 Heisman House
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    Courtesy of Nissan

    Nissan’s long-running Heisman program features college athlete for first time

    Bryce Young, the most recent Heisman Trophy winner, stars as a fish out of water in a campaign that also includes metaverse tactics.

    By Sept. 1, 2022
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    Pascal Le Segretain via Getty Images

    Netflix secures 2 Snap execs to spearhead advertising push

    Jeremi Gorman and Peter Naylor bring experience, with the former previously leading global ad sales at Amazon and the latter a key architect at Hulu.

    By Aug. 31, 2022