Video


  • Image attribution tooltip
    Courtesy of Acura

    Acura's racing anime series aims to draw young premium drivers

    "Chiaki's Journey" spans four episodes that appear on YouTube and partner platforms such as Crunchyroll, a dedicated anime streamer.  

    By Jan. 21, 2022
  • Image attribution tooltip
    Courtesy of PepsiCo

    Pepsi gathers Super Bowl Halftime Show all-stars in cinematic trailer

    A multiweek media push shows the brand throwing a spotlight on an impressive range of talent, including through tie-ins to its new mobile app.

    By Jan. 20, 2022
  • Image attribution tooltip
    Courtesy of Vizio

    TV tops in video for reaching advertisers' goals, survey finds

    Advertisers' opinions on the effectiveness of digital video ads have declined in the past year while TV, including CTV, has gained ground.

    By Nina Lentini • Jan. 19, 2022
  • Image attribution tooltip
    Courtesy of Marriott International, Inc.

    Marriott seeks TikTok creators to drive content around loyalty program

    Marriott Bonvoy TikTok Correspondents will creatively document everything they encounter on social media, reinforcing how essential travel can be.

    By Nina Lentini • Jan. 18, 2022
  • Image attribution tooltip
    Courtesy of Immortals

    Progressive inks esports naming rights deal in latest sign of category's maturation

    Regular sponsored Twitch streams and a shared space with Immortals in Minecraft demonstrate how media tactics differ from traditional sports tie-ups.

    By Jan. 14, 2022
  • Image attribution tooltip
    Courtesy of SmileDirectClub

    SmileDirectClub's strategy for TikTok blends tweaking TV ads and fresh content

    The DTC brand of teeth aligners found that TikTok delivers the best results with a mix of programmatic ads and organic engagement.

    By Robert Williams • Jan. 13, 2022
  • Image attribution tooltip
    LeoPatrizi via Getty Images

    Mobile ad spend leapt 23% in 2021, on track to hit $350B this year

    Spurred by a continuation of pandemic-induced changes to consumers' habits, mobile usage continues to soar, App Annie found.

    By Jan. 13, 2022
  • Image attribution tooltip
    Courtesy of iSpot.tv

    NBCUniversal crowns iSpot.tv a preferred measurement partner amid strategy shakeup

    In a move to break with legacy metrics, the network will put iSpot.tv's tools to the test in a "massive pilot" around the Winter Olympics and Super Bowl.

    By Jan. 13, 2022
  • Image attribution tooltip
    Pascal Le Segretain via Getty Images

    Expect jagged growth of media consumption as saturation point nears

    Time spent with media grew 3.1% in 2020, 1.6% in 2021 and is set to lift 2.5% in 2022 — an up-and-down trend PQ Media expects will persist.

    By Nina Lentini • Jan. 13, 2022
  • Image attribution tooltip
    Retrieved from Piqsels.
    Opinion

    The long and short of it: understanding video options in a fragmented world

    While short-form video boosts discoverability, longer formats are critical for brand-building and storytelling, writes Meta's Patrick Harris.

    By Patrick Harris • Jan. 13, 2022
  • Image attribution tooltip
    Courtesy of LinkedIn

    Cameo poised for bigger role in brands' 2022 social strategy

    Gaining momentum last year among brands like Coca-Cola and Infiniti, the platform may help to create a "halo effect" around online content.

    By Robert Williams • Jan. 6, 2022
  • Image attribution tooltip
    Courtesy of Atmosphere

    TikTok brings viral videos to TVs in gyms, restaurants through OOH deal

    Partnering with the startup Atmosphere, the app is tapping into a streaming network that now reaches 20 million unique monthly visitors.

    By Jan. 6, 2022
  • Image attribution tooltip

    Photo by cottonbro from Pexels

    User-created content — especially video — gains on traditional media consumption

    The creator economy's role in the media landscape is growing as teens report spending 56% of their viewing time streaming user-generated videos and other content.

    By Nina Lentini • Jan. 6, 2022
  • Image attribution tooltip
    Courtesy of NBCUniversal

    NBCUniversal's new advertising platform streamlines first-party data across portfolio

    NBCUnified wields 150 million unique person-level identifiers drawn from company offerings spanning theme parks to the Peacock streamer.

    By Jan. 5, 2022
  • Image attribution tooltip
    Courtesy of Lexus

    Lexus offers spin on hustle culture with digital-heavy campaign

    Promoting its NX line, the automaker is emphasizing channels like esports and streaming that cater to a busy, more diverse audience. 

    By Jan. 4, 2022
  • Image attribution tooltip
    Courtesy of Walmart

    Can livestream shopping in the US catch up to China's soaring growth?

    As people spend more time online or limit their shopping trips during the pandemic, many are seeking digital experiences that bridge the gap with the real world.

    By Robert Williams • Dec. 23, 2021
  • Image attribution tooltip
    Courtesy of Triller

    Triller merges with SeaChange to extend reach into OTT media

    Set to close in Q1, the deal takes the social media platform public and positions it to build a TikTok competitor.

    By Nina Lentini • Dec. 23, 2021
  • Image attribution tooltip
    Courtesy of Saucony

    Saucony drives results for CTV campaign by looping in YouTube

    Marketers continue to experiment with a quickly growing channel that offers the data benefits of digital marketing and the creative opportunities of linear TV.

    By Nina Lentini • Dec. 17, 2021
  • Image attribution tooltip
    Courtesy of LinkedIn

    LinkedIn spices up out-of-office messages with Cameo carolers

    The activation is informed by LinkedIn research that found some workers feel anxious about turning on their out-of-office message over the holidays.

    By Dec. 16, 2021
  • Image attribution tooltip
    Courtesy of Old Spice

    Old Spice, Netflix immerse 'The Witcher' fans in stink of show's dark fantasy universe

    A partnership for season two features deliberately bad-smelling deodorants and the CPG category's first custom promoted Reddit chatbot.

    By Dec. 16, 2021
  • Image attribution tooltip
    Courtesy of Target

    Target co-creates pitch competition for Black-owned startups with Revolt

    "Bet on Black" showcases 12 Black entrepreneurs and will premiere on the multimedia platform founded by Sean "Diddy" Combs.

    By Aaron Baar • Dec. 16, 2021
  • Image attribution tooltip
    Courtesy of E.l.f. Cosmetics

    E.l.f. goes long-form for meme-heavy holiday 'movie' native to TikTok

    Breaking with the app's snackable focus, "Big Mood, Big e.l.f.ing City" nods to 2021 trends like the Couch Guy and a viral salmon bowl recipe.

    By Dec. 15, 2021
  • Image attribution tooltip
    Courtesy of TalkShopLive

    Walmart teams with TalkShopLive as social commerce ramp up continues

    Following efforts on Twitter and TikTok, the partnership is the retailer's latest move to bridge content with commerce.

    By Dec. 14, 2021
  • Image attribution tooltip
    Retrieved from FuboTV on December 10, 2021

    How FuboTV is working to solve advertiser identity issues

    The CTV platform has shored up its offering through a partnership with Dentsu and by acquiring an AI company.

    By Dec. 13, 2021
  • Image attribution tooltip
    Courtesy of Meta

    Facebook debuts suite of fresh tools to woo creators

    A new professional mode and upgraded livestreaming features arrive as the Meta-owned social network places a greater emphasis on creators.

    By Dec. 9, 2021