Is Starbucks’ Pumpkin Spice Latte ‘basic’? Martha Stewart answers in new ads

Stewart and “Off Campus” actor Belmont Cameli feature in tongue-in-cheek social content that heralds the return of the beloved menu item.

By Peter Adams • Updated 17 hours ago

Why United helped broadcast ESPN’s fantasy football show live from the sky

Social media serves as an entry point into ESPN for fans, especially Gen Z ones. The company had a record 1 billion social engagements in February.

By Chris Kelly • Aug. 26, 2026

Why Nuuly is betting on a microdrama for its social-first fall campaign

The Urban Outfitters-owned, high-growth clothing rental service wants to break through ad fatigue with a series that examines modern dating.

By Peter Adams • Aug. 20, 2026

Estée Lauder’s Jo Malone turns to ‘Fortnite’ for first gaming activation

The in-game activation is accompanied by a campaign featuring gaming creators, livestreams and a social content series.

By Sara Karlovitch • Aug. 20, 2026

Liquid Death and Garage Beer take on AI data centers — with pee

The challenger brands teamed up with Jason Kelce to make a peculiar ask of consumers who are united in their opposition to data center construction.

By Chris Kelly • Aug. 18, 2026

JCPenney parodies off-price retailers with wellness-themed campaign

Marisa Thalberg, chief customer and marketing officer at Catalyst Brands, details a Retail Rejuvenation Retreat that looks to change shopping habits.

By Chris Kelly • Aug. 17, 2026

Urban Outfitters embraces campus life in first CTV commercial

The high-energy spot is part of the “Back-To-Campus” brand platform and comes as the retailer continues to set its sights on Gen Z.

By Sara Karlovitch • Aug. 12, 2026

Gap’s fall campaign enlists ‘Obsession’ star to promote denim

Ads show Hollywood breakout Inde Navarrette dancing alongside Malcolm Todd, who performs a new version of Robyn’s “Dancing on My Own.”

By Peter Adams • Updated Aug. 21, 2026

Lilly’s women’s sports push gets assist from WNBA on Prime campaign

The pharmaceutical company partnered with Amazon Ads for a spot starring basketball legend and WNBA on Prime analyst Candace Parker.

By Chris Kelly • Aug. 6, 2026

Disney, TikTok partner on content sharing as creators fuel fandom

The deal gives creators access to IP from franchises, including Marvel and Star Wars, and Disney a pipeline for vertical video content.

By Peter Adams • Aug. 5, 2026

Coke asks busy Gen Z, millennials to log off for quality meal time

A global integrated campaign developed by WPP Open X and led by Grey spans a pair of brand films, out-of-home ads and digital activations.

By Peter Adams • Aug. 4, 2026

Amazon’s live sports land grab helps boost ad segment to $19.8B in Q2

Brands that activate around multiple sports achieve superior unduplicated reach while engaging a higher-spending audience than single-sport advertisers.

By Peter Adams • July 31, 2026

IRL streamers are brands’ biggest marketing opportunity

Streamers like iShowSpeed can help brands find consumers at their most engaged, says Streamlabs’ Ashray Urs.

By Ashray Urs • July 30, 2026

Consumers warm up to streaming ads: Here’s what the numbers say

Two-thirds of viewers say they don’t mind watching ads as much as they used to, according to data from Hub Entertainment Research.

By Sara Karlovitch • July 24, 2026

Google’s ads biz gets boost from World Cup hype, Gemini improvements

Search and other revenues were up 17% in Q2, but investor skepticism over soaring AI costs cast a shadow over the earnings.

By Peter Adams • July 23, 2026

Hanes embraces risqué marketing in creative shakeup for basics brand

Getting caught with one’s pants down becomes cool in a series of bold new ads from the over 125-year-old marketer.

By Peter Adams • July 22, 2026

Netflix says live events bolster ads but affect viewer engagement

The format, a focus of its current upfront talks, can drive ad revenue and fandom but typically results in lower raw viewing hours.

By Peter Adams • July 17, 2026

Liquid I.V., Samsung swing into ‘Spider-Man’ to spotlight new products

The Unilever hydration brand’s largest entertainment partnership yet includes ads, a pair of co-branded flavors and experiential marketing.

By Peter Adams • July 15, 2026

Advertisers don’t trust CTV inventory despite climbing spend: IAB

Just 41% of buyers are confident in commerce and retail media networks for CTV buying amid a convergence between the channels.

By Peter Adams • July 14, 2026

Mike’s Hard, Genesis take creative swings with custom Netflix campaigns

A pair of efforts for the upcoming Will Ferrell vehicle “The Hawk” show how the streamer is focusing on more bespoke brand partnerships.

By Peter Adams • July 9, 2026

How Aéropostale entertains Gen Alpha with a creator-led mini-series

Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, opens up about the “Intern Diaries” and a loyalty tie-up with JCPenney.

By Chris Kelly • July 9, 2026

The best brand campaigns of H1 2026 sold honesty. Are consumers buying?

As fake news, fake feeds and fake AI proliferate, Coca-Cola, Dove, Anthropic and other brands tried to leave a real mark in the first half.

By Chris Kelly • July 7, 2026

Brands see content gold in microdramas. Will they muck up the moment?

Opinions are split on whether brands are serious about the saucy short-form genre, but experts shared ways to dip a toe in the water.

By Peter Adams • July 7, 2026

State Farm enlists IShowSpeed to keep season five of gaming series fresh

Reality-competition series “Gamerhood” will integrate Flowcode technology that uses QR codes to connect the brand with consumers.

By Chris Kelly • July 7, 2026

What Walmart’s Vibe.co deal means for CTV, retail media convergence

The acquisition of the platform designed for small- and mid-sized businesses closed on Tuesday and speaks to the evolution of streaming TV advertising.

By Chris Kelly • Updated Aug. 4, 2026