Priceline brings back its Negotiator to combat soaring travel costs

New ads show William Shatner, who held the role in the 2000s, passing the baton as the brand appeals to consumers rethinking vacation plans.

By Peter Adams • May 13, 2026

Kraft Heinz’s biggest portfolio campaign to date celebrates America250

The CPG giant is uniting several of its top brands to capitalize on cookout season as it ramps up marketing spend to support its turnaround.

By Peter Adams • May 12, 2026

NBCUniversal leans into legacy media status, pushes performance at upfront

The media company will roll out live contextual ads, a tool that retargets viewers of live events and its insights hub in Q4.

By Chris Kelly • May 12, 2026

How Home Depot is crafting content on the road to the World Cup

The retailer and soccer-focused media network Men in Blazers are teaming up on a traveling studio that will tap into the game’s culture across the U.S.

By Chris Kelly • May 11, 2026

Amazon, LinkedIn help advertisers reach professionals via CTV ads

As part of a new collaboration, marketers can run the networking platform’s CTV ad campaigns using Amazon DSP.

By Chris Kelly • May 7, 2026

Fox’s refreshed pitch to advertisers connects fandoms to outcomes

CMO Puja Vohra details how the slim portfolio of sports, news and entertainment supports a new “Turn Passion into Performance” tagline.

By Chris Kelly • May 5, 2026

Why American Family Insurance made a reality competition series for Hulu

CMO Sherina Smith explains how “Designed To Last” taps into streaming TV behaviors and allows the brand to engage more deeply with consumers.

By Chris Kelly • May 5, 2026

DoorDash delivers memes, reality TV moms for Mother’s Day campaign

A hero spot and social content spotlight the mom group chat as part of an effort that includes deals with Ulta, Old Navy and more.

By Chris Kelly • May 4, 2026

Meta and Google ad revenues soar thanks to AI, but big picture is blurry

Google and Meta both posted impressive advertising growth in Q1, but their paths are diverging on the critical technology front.

By Peter Adams • April 30, 2026

Fossil sees 57% brand recall lift with InMobi’s full-funnel ad solution

Using the Ad Experiences solution, the watchmaker achieved 20.5 million total impressions and a unique reach of 7.1 million for its spring campaign.

By Sara Karlovitch • April 29, 2026

Buchanan’s celebrates Latino community, culture ahead of World Cup

The campaign includes a collaboration with musician Rauw Alejandro, on-site activations and a limited-edition bottle collection.

By Sara Karlovitch • April 27, 2026

Albertsons injects fresh retail media data into YouTube advertising

Display & Video 360 struck a similar pact with Kroger, an Albertsons rival, in March as more brands chase high-intent CTV audiences over raw scale.

By Peter Adams • April 27, 2026

IAS touts ‘linear-like’ transparency with CTV ad measurement solutions

Total TV offers advertisers show, genre, rating, language and program-level data across platforms including Disney, Paramount and Amazon Prime Video.

By Jessica Hammers • April 27, 2026

Marc Jacobs puts luxury spin on microdrama content with ‘The Scene’

The social-first effort, written by and starring actor Rachel Sennott, is part of a larger evolution in the brand’s approach to visual storytelling. 

By Peter Adams • April 24, 2026

What marketers need to know as branded films return to screens

E.l.f., Garage Beer and Texas Pete executives dig into the concerns and opportunities around a resurgent trend in long-form content.

By Chris Kelly • April 23, 2026

Smoothie King tackles nutritional advice overload in new ads

The campaign developed with BarkleyOKRP is part of a larger expansion plan that includes more food options and revamped store designs.

By Peter Adams • April 22, 2026

Viant acquires TVision to realize CTV advertising trifecta

The $40 million deal builds on the platform’s previous acquisition of IRIS.TV to provide clients with identity, context and verified attention.

By Peter Adams • April 20, 2026

No Warner Bros., no Hastings, no problem: Netflix has ‘room for growth’

The streamer is still on track to double ad revenue to $3 billion this year, and its advertiser base grew over 70% year over year in 2025 to more than 4,000.

By Chris Kelly • April 17, 2026

Inside American Eagle’s latest bet on Sydney Sweeney for its summer campaign

CMO Craig Brommers details the next chapter of a tie-up that proved highly successful — and controversial — for the Gen Z denim retailer.

By Jessica Hammers • April 15, 2026

How Jake from State Farm made his TV debut in Netflix’s ‘Running Point’

Head of Marketing Alyson Griffin explains how the integration furthers the brand’s efforts around the intersection of sports, entertainment and culture.

By Chris Kelly • April 13, 2026

KFC’s Colonel dances in the name of affordable fried chicken in new ads

A campaign by Highdive and accompanying song, “Finger Lickin’ Machine,” see the mascot defy greedy boardroom executives to keep prices low. 

By Peter Adams • April 7, 2026

E.l.f. promotes affordable beauty with true crime-inspired mockumentary

“Vanity Vandals” attributes cluttered bathroom counters to a surplus of its affordable beauty products and includes a giveaway and Roblox experience.

By Jessica Hammers • April 2, 2026

How brands and agencies are strategizing CTV investments in 2026

Nearly 70% of CTV advertisers plan to increase their spending this year, according to a new report from Advertiser Perceptions and Premion.

By Aaron Baar • March 30, 2026

The battle for attention on CTV: premium video platforms vs. YouTube

CTV investment is growing, here's how marketers can ensure every dollar counts.

March 30, 2026

How Aerie is pushing back against AI content with Pamela Anderson

CMO Stacey McCormick explains how the brand is spreading the word around its October pledge against using AI-generated bodies in its marketing.

By Jessica Hammers • March 26, 2026