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  • Invisalign's Roblox Livetopia storefront
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    Courtesy of Invisalign
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    Invisalign rejects the hassle of braces for creator-led social media push

    “Stay Clear of Drama” enlists popular TikTok creators to share the perks of Invisalign compared to braces, like the ability to eat gummy candy.

    By Aaron Baar • May 25, 2023
  • A muscular video game avatar with a red boxing glove and blue vest stands next to a red chili.
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    Courtesy of Chipotle
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    Chipotle gears up for a fight with Street Fighter 6 activation

    The chain is rewarding consumers who place orders on the web or via app with in-game currency and will trade free food for viewing time on Twitch.

    By May 25, 2023
  • McDonald's Little Mermaid Happy Meal
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    Courtesy of McDonald’s USA
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    McDonald’s spotlights Black Girls Surf to promote ‘Little Mermaid’ tie-up

    The fast food giant is doubling down on inclusivity around a film that has faced racist backlash, while the chain faces its own accusations of racial bias.

    By May 24, 2023
  • View of a Walmart storefront
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    Justin Sullivan via Getty Images
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    Walmart Connect enlists creative partners to help brands craft better ads

    Companies including VidMob and The Mars Agency are allying with the retailer’s ad division amid a run of growth, with sales up 30% last quarter.

    By May 24, 2023
  • A person watches TV.
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    gorodenkoff via Getty Images
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    Report: As CTV commands advertiser interest, fraud grows nearly 70%

    A focus at this year’s upfronts, the channel has also seen the variety of schemes triple since 2020, according to DoubleVerify.

    By May 22, 2023
  • Netflix streaming logo
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    Pascal Le Segretain via Getty Images
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    Netflix boosts ad-supported tier with new product, measurement options

    The streamer also shared that the tier has nearly 5 million active global users, with membership more than doubling since the beginning of the year.

    By May 19, 2023
  • NFL commissioner Roger Goodell takes center stage at YouTube's 2023 Brandcast presentation.
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    Permission granted by Getty Images for YouTube
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    At Brandcast, YouTube weds power of NFL to creators like MrBeast

    Convergence was a major theme at the 2023 presentation as the platform takes over NFL Sunday Ticket and contends with advertising headwinds.

    By May 18, 2023
  • Warner Bros. Discovery upfront 2023
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    Courtesy of Warner Bros. Discovery
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    WBD unveils robust advertising options for Max ahead of May 23 launch

    The combined HBO Max and Discovery+ service offers marketers a range of advertising options, with focuses on reach, reward and interaction.

    By May 18, 2023
  • An image of NYX's Roblox house.
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    Courtesy of NYX Professional Makeup
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    NYX celebrates LGBTQIA+ gaming communities in new Pride campaign

    The makeup company partnered with five different creators for “Game Out Loud” which spans several digital platforms, including Roblox and Twitch.

    By May 16, 2023
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    Retrieved from Unsplash on July 22, 2021
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    Deep Dive

    Mythbusting the JIC, weaponizing the MRC: What’s up with measurement?

    Execs from a new industry consortium focused on persistent measurement issues have been touting their rapid progress and Nielsen's potential role.

    By May 15, 2023
  • Linda Yaccarino speaks onstage during Seat At The Table on March 23, 2022 in New York City.
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    Cindy Ord/Getty Images for The Female Quotient via Getty Images
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    NBCUniversal’s Linda Yaccarino resigns, named Twitter CEO

    A star in the marketing world, the ad sales chief is leaving in the thick of upfronts season, with NBCUniversal’s presentation scheduled for May 15.

    By Updated May 12, 2023
  • The Jonas Brothers gathered around a phone playing Candy Crush Saga as part of a gaming partnership.
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    Courtesy of Candy Crush Saga
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    Candy Crush ‘candifies’ the Jonas Brothers for gaming tie-up

    Players will have access to two unreleased songs by the pop trio in addition to an in-game exclusive remix of new single “Waffle House.”

    By Aaron Baar • May 11, 2023
  • Using remote control to watch TV show
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    Rainer Puster via Getty Images
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    Digital media to claim over half of upfronts spending, forecast says

    Gains for digital during the media-buying bonanza could help offset declines in traditional TV as the industry continues to grapple with change.

    By May 10, 2023
  • Coca-Cola's Minute Maid brand rebrand packaging
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    Retrieved from Coca-Cola on May 08, 2023
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    Minute Maid’s first global campaign supports new unified visual identity

    The Coca-Cola juice line’s “Filled with Life” campaign looks to combat consumers’ “autopilot moments” while showcasing its first global brand design.

    By May 9, 2023
  • A phone with the App Store download page for TikTok open.
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    Drew Angerer via Getty Images
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    TikTok expands overture to publishers with contextual ad program

    Pulse Premiere partners include embattled organizations like Buzzfeed and Vox, which will receive a cut of ad revenue. 

    By May 5, 2023
  • An image depicting Snapchat's new First Story ad placement for advertisers.
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    Permission granted by Snap Inc.
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    Snap tests My AI sponsored links amid expansion of ad formats

    The company also said Warner Bros. is an early partner for the new First Story takeover format that reserves the first video ad between Friend Stories.

    By Aaron Baar • May 4, 2023
  • BERLIN, GERMANY - OCTOBER 05: A Billboard advertisements for YouTube hang on a wall on October 5, 2018 in Berlin, Germany.
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    Sean Gallup / Staff via Getty Images
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    YouTube embellishes Shorts ads as monetization struggles endure

    New tools will allow advertisers to optimize reach through artificial intelligence and position ads to appear first in users’ Shorts feeds.

    By May 2, 2023
  • A panel of five "Thursday Night Football" presenters host a show on the field in the snow.
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    Retrieved from Amazon Ads on May 02, 2023
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    Amazon brings greater precision, interactivity to football streaming ads

    “Thursday Night Football” stood as the crown jewel of the company’s NewFronts presentation, which also featured announcements around measurement partners and Freevee.

    By May 2, 2023
  • An illustration of a group of football players holding up a tv with a QR code ad on the screen.
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    Illustration: Madeline McMahon for Industry Dive

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    Nielsen miscounted Super Bowl LVII viewership

    On the heels of regaining MRC accreditation, the platform acknowledged measurement issues around the most-watched Super Bowl in history.

    By May 2, 2023
  • Images from Tubi's "The Call to Action: A Film Series for Marketers" campaign
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    Courtesy of Tubi
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    Tubi targets upfronts attendees with satirical short films

    Timed to media-buying season, Tubi prepped a campaign for and about marketers as the platform becomes a central part of Fox's digital efforts.

    By May 1, 2023
  • Meta Platforms CEO Mark Zuckerberg, wearing a gray sweater, puts his hands up during a presentation.
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    Drew Angerer via Getty Images
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    Meta says AI is improving ad efficiency as revenue growth returns

    AI helped better monetize Reels in Q1, though the company may not be out of the woods yet with continued challenges from TikTok, Apple and Amazon.

    By April 27, 2023
  • Hangout
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    David Paul Morris / Stringer via Getty Images
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    Google ad revenue slides again as platform’s dominance is challenged

    Ongoing macro headwinds and Microsoft’s early lead with generative AI have put new pressure on the search category leader to keep up.

    By April 26, 2023
  • deceptive ads
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    Stadtratte via Getty Images
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    FTC talks tough in false-ad notice but faces hard enforcement road

    Although the agency has put hundreds of companies on notice about marketing claims, its ability to penalize violators will be tested by resource constraints.

    By Robert Freedman • April 24, 2023
  • A Kraft Real Mayo presentation shows two dating profiles for a red-haired man and the stat graphic stating that dating profiles showing mayonnaise can increase first messages by 16%
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    Permission granted by Kraft Real Mayo
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    Kraft Real Mayo claims mayo love can lead to more dating app matches

    The brand conducted an experiment that found expressing mayo enthusiasm resulted in a 74% increase in matches and smoother pick-up lines.

    By April 21, 2023
  • Cans of Smirnoff Ice sit in a red cooler next to blue water.
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    Courtesy of Diageo
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    Smirnoff Ice marks 23 years with branding overhaul, summer relaunch tour

    Revamped packaging represents a modern take on popular looks of the past, while Y2K-inspired merchandise also factors into the effort. 

    By April 21, 2023