Video


  • Spanx's "We Live in Spanx" campaign featuring track athlete Allyson Felix.
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    Courtesy of Spanx
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    Spanx pushes into apparel with first-ever global campaign

    Timed to Women’s History Month, “We Live in Spanx” spans digital and out-of-home and nods to the many roles women are often juggling at once.

    By March 4, 2024
  • Athleta's 'Find Your Movement' campaign imagery.
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    Permission granted by Athleta
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    How Athleta’s ‘Find Your Movement’ campaign evolves the brand

    The multiphase effort arriving amid sales struggles represents “the spark that will light the fire” for the brand, said chief creative officer Julia Leach.

    By March 1, 2024
  • Trendline

    Connected TV

    Surging consumer adoption of CTV and has made it a key channel for marketers seeking to engage viewers who continue to move away from linear TV and towards streaming platforms.

    By Marketing Dive staff
  • Tubi logo
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    Courtesy of Tubi
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    Tubi refreshes brand to build on momentum with young, diverse audiences

    The most-watched free ad-supported streaming service in the U.S. rolled out sonic branding and a more vibrant visual style from design agency Dixon Baxi.

    By Feb. 29, 2024
  • Artist Tyla stars in news ads from Gap that are backed by "Back on 74" by Jungle
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    Permission granted by Gap
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    Gap reworks Jungle’s TikTok hit to show off spring linen collection

    New ads directed by Jungle members emulate the music video for “Back on 74,” which went viral on TikTok due to its elaborate dance choreography.

    By Feb. 29, 2024
  • Actors Kathryn Hahn and Will Arnett star in a new ad campaign from Dick's Sporting Goods
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    Permission granted by Dick's Sporting Goods
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    Dick’s enlists Kathryn Hahn, Will Arnett to showcase e-commerce convenience

    A new ad campaign features streaming buys on Amazon and Netflix and nods to trendy products like the Stanley tumbler.

    By Feb. 28, 2024
  • A women drinks from a Gatorade Water bottle while standing on a sidewalk.
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    Courtesy of Gatorade
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    Gatorade expands presence in hydration market with Gatorade Water

    The leading sports drink brand’s first unflavored water launches with a digital-heavy marketing campaign positioned around wellness. 

    By Aaron Baar • Feb. 28, 2024
  • 2 Pepsi cans with the retro logo
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    Permission granted by PepsiCo
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    What’s old is new: Food and beverage brands put a modern spin on retro packaging

    Consumer-facing companies are tapping into buyers’ emotions as they redesign logos and packaging.

    By Shefali Kapadia • Feb. 27, 2024
  • A 1950s poster of Smokey Bear as part of the wildfire prevention campaign's 80th anniversary celebration.
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    Courtesy of The Ad Council
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    Smokey Bear travels through the decades for 80th anniversary ad

    The bear best known for the iconic “Only you can prevent wildfires” line stars in an emotional retelling of years of wildfire prevention tips.

    By Feb. 26, 2024
  • Walmart storefront.
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    Kaarin Vembar/Marketing Dive
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    Walmart-Vizio deal raises fresh concerns about retail media walled gardens

    While the acquisition gives Walmart a leg up in retail media’s growing CTV race, it could shrink options for brands reliant on Vizio’s data sets.

    By Feb. 23, 2024
  • Colin Jost and Micheal Che wear green suits in front of a green background with gold balloons which spells out SPE. Both comedians hold up a cocktail with a bottle of Jameson between them.
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    Courtesy of Pernod Ricard
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    Jameson to drop Times Square Ball for St. Patrick’s Eve

    With St. Patrick’s Day falling on a Sunday this year, the Irish whiskey is encouraging celebration the night before with a new holiday and campaign. 

    By Feb. 21, 2024
  • A father and son bond over oatmeal in the first global ad campaign from PepsiCo's Quaker brand.
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    Permission granted by PRNewsfoto/PepsiCo
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    Quaker celebrates everyday moments of affirmation in creative reset

    Uncommon Creative Studio handled the campaign while Quaker enlisted “Aftersun” director Charlotte Wells to add an emotional punch to the creative.

    By Feb. 21, 2024
  • McDonald's WcDonald's anime characters
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    Courtesy of McDonald's USA
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    McDonald’s brings anime fandom to life for immersive global campaign

    The chain is paying tribute to how it is often depicted in anime and manga — as “WcDonald's” — with a new sauce, packaging, episodic content and more.

    By Feb. 21, 2024
  • Walmart has agreed to acquire smart TV maker Vizio in a $2.3 billion cash deal.
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    Scott Olson via Getty Images
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    Walmart buys Vizio for $2.3B as retail media race turns to streaming

    The deal helps Walmart catch up with Amazon and comes as its U.S. advertising unit grew revenue by 30% in fiscal 2024. 

    By Feb. 20, 2024
  • Duke Blue Devil mascot flexes on a Marriott hotel bed
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    Courtesy of Marriott
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    Marriott Bonvoy joins March Madness craze to celebrate game-day rituals

    The hotel chain is pushing its loyalty platform through digital and linear spots in hopes of winning consumers as they map out their travel plans. 

    By Aaron Baar • Feb. 20, 2024
  • Comedian Ziwe Fumudoh teamed with Android for a "Finding Love with Ziwe" video and is seen sitting in a green dress.
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    Courtesy of David Miami
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    Android says green text bubbles are costing iPhone users love

    Comedian Ziwe Fumudoh stars in a video that highlights the stigma of green text bubbles in dating.

    By Feb. 15, 2024
  • Google, National Women's Soccer League partnership logo displaying the entities' names.
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    Courtesy of Google
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    Google touts Pixel’s AI capabilities for National Women’s Soccer League tie-up

    The Pixel will serve as the official mobile phone of the league, and the phone’s AI-powered camera will be used to capture exclusive social content.

    By Aaron Baar • Feb. 15, 2024
  • Ikea's new ad campaign shows a young girl putting on a guitar concert for her friends.
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    Permission granted by McCann Worldgroup
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    Ikea defies ‘don’t try this at home’ in debut creative from McCann

    An older gamer and adult and child practicing martial arts in the living room animate the Swedish retailer’s first global marketing campaign.

    By Feb. 14, 2024
  • A Coke Zero billboard
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    Courtesy of Coca-Cola
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    Coke lends Zero Sugar a voice in ads, TikTok filter referencing 2000s pop hit

    Custom typography made from images of condensation, bubbles and fizz is also allowing the product to “speak for itself” for the first time.

    By Updated Feb. 15, 2024
  • Back view of male player touching invisible screen while experiencing cyberspace, in VR glasses on dark background in studio with pink and blue neon lights
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    max-kegfire via Getty Images
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    IAB, MRC draft preliminary AR measurement guidelines for advertisers

    The augmented reality advertising market is projected to generate $1.2 billion in revenue in the U.S. in 2024.

    By Aaron Baar • Feb. 12, 2024
  • Patrick Mahomes in an Adidas ad
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    Courtesy of Adidas
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    Adidas tells athletes of all types: ‘You got this’

    A content series features athletes like Patrick Mahomes and Trinity Rodman talking about how they overcome pressure to perform at their highest levels.

    By Aaron Baar • Feb. 12, 2024
  • A photo of the Geico Gecko in a scrapbook
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    Courtesy of Geico
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    Geico drops mockumentary on rise of Gecko mascot ahead of Super Bowl

    The “Legend of the Lizard” video is the culmination of a campaign created by The Martin Agency that brought back the brand’s Caveman mascot.

    By Feb. 9, 2024
  • A close-up of two people holding cans of Coca-Cola Spiced
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    Courtesy of Coca-Cola
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    Coke keeps innovation rolling with new permanent flavor, TikTok Shop exclusive

    Coca-Cola Spiced, the marketer’s first permanent portfolio launch in three years, aligns with renewed consumer interest in flavored colas.

    By Feb. 7, 2024
  • Three women in an Expedia ad that is airing on Netflix
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    Courtesy of Netflix
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    Expedia signs up as Netflix’s first global ad partner

    The travel platform will run ads localized for language and culture in various countries and be an alpha measurement partner in the U.K. and Brazil.

    By Feb. 5, 2024
  • The Amazon Prime app is seen on a mobile phone.
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    Getty Images via Getty Images
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    Amazon’s Q4 ad sales total $14.6B as Prime Video ads begin

    The company also rolled out a conversational shopping experience, part of generative AI initiatives that could drive "tens of billions of dollars" in revenue.

    By Feb. 2, 2024
  • legal
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    Justin Sullivan / Staff via Getty Images
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    Column

    Sociable: Meta posts solid increases in revenue and usage for Q4 2023

    With its ad business apparently back on track, the narrative around Meta is more positive than a year ago.

    By Andrew Hutchinson • Feb. 2, 2024