Video
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DraftKings, Dr Pepper stay live with new sports-focused CTV ad format
Perion’s Stay Live uses AI to place ads by analyzing broadcast streams for moments of high engagement but low interruption.
By Chris Kelly • Nov. 7, 2024 -
Amazon’s holiday campaign spotlights classic song, acts of kindness
“What the World Needs Now Is Love” features heavily in the effort that extends Amazon's focus on music around the holidays.
By Peter Adams • Nov. 5, 2024 -
Trendline
Retail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Nielsen gets shot in the arm from MRC’s livestream accreditation
Advertisers increasingly rely on multiple sources for insight into viewing habits, but Nielsen remains the leading TV currency despite recent setbacks.
By Aaron Baar • Nov. 4, 2024 -
SharkNinja and David Beckham help consumers ‘Ninja the Holidays’
The global holiday campaign positions Ninja’s kitchen appliances as the means to help consumers complete their seasonal meals in record time.
By Jessica Deyo • Nov. 4, 2024 -
Etsy focuses on gifts with a personal touch in sprawling holiday campaign
Waldo, of “Where’s Waldo?” fame, travels the world but only feels seen upon returning home and receiving a thoughtful gift in the platform’s campaign.
By Sara Karlovitch • Nov. 1, 2024 -
Amazon trumpets new AI-powered tools for marketers as costs soar
Image, audio and video generators for making ads are part of an AI strategy that drove capital expenditures up 81% year over year in Q3.
By Peter Adams • Nov. 1, 2024 -
Inside Disney’s increasingly global approach to selling holiday ads
The media giant is helping brands take advantage of an audience that consumed more than 10 billion hours of content during the 2023 holidays.
By Chris Kelly • Oct. 31, 2024 -
Google ads performance robust despite existential threats
The company’s search segment saw healthy revenue growth during a Q3 period where the business was also ruled to be part of an illegal monopoly.
By Peter Adams • Oct. 30, 2024 -
Netflix taps new VP of advertising as ad biz prepares for crucial 2025
Nicolle Pangis, formerly CEO of Ampersand, will bring a data-driven approach to the streamer as it continues to scale its advertising business.
By Chris Kelly • Oct. 29, 2024 -
Walmart parodies TV hits in Black Friday ‘advertainment’ series
“Deals of Desire” will run on TV, TikTok, YouTube and out-of-home and follows similar efforts from the retailer that bridge content and commerce.
By Chris Kelly • Oct. 28, 2024 -
Chick-fil-A targets families with entertainment-focused mobile app
The free app will launch Nov. 18 and include podcasts, games, interactive stories and original animated shows like “Legends of Evergreen Hills.”
By Aaron Baar • Oct. 24, 2024 -
Urban Outfitters says ‘Happy LOLidays’ with social-focused holiday campaign
The retailer’s latest effort centers on affordable, easy gifting and includes its first-ever holiday jingle made with TikTok personality Lubalin.
By Jessica Deyo • Oct. 24, 2024 -
Q&A
How — and why — this brand created an ad campaign entirely with AI
IT management platform Atera used generative AI tools including Sora and Midjourney to save up to $1 million on video ad production.
By Chris Kelly • Oct. 24, 2024 -
Milk-Bone revels in rom-com tropes with movie trailer parody campaign
Ads for faux film “Howl You Know” will run before actual trailers in cinemas while the brand is sharing additional Hollywood-like content on social.
By Peter Adams • Oct. 23, 2024 -
Rare Beauty celebrates ‘Every Side of You’ for first global campaign
The Selena Gomez-founded cosmetics brand is putting individuality at the center of its marketing as it continues to hold favor among Gen Z.
By Jessica Deyo • Oct. 21, 2024 -
Inside Walmart’s pop culture-heavy 2024 holiday campaign
Nods to iconic film and TV like “Gilmore Girls” and “Christmas Vacation” aim to cut through the crowded retail marketing ecosystem this season.
By Peter Adams • Oct. 21, 2024 -
Top takeaways from Advertising Week 2024 marketers need to know
Leading marketers like PepsiCo Foods, Home Depot and Diageo tackled topics ranging from artificial intelligence to media networks at the annual confab.
By Chris Kelly • Oct. 18, 2024 -
Amazon unboxes advertiser capabilities spanning AI, DSP and insights
The retail media giant refreshed its demand-side platform and rolled out new generative artificial intelligence tools to help marketers utilize its ad services.
By Chris Kelly • Oct. 15, 2024 -
Kraft Heinz’s Delimex amplifies loud chewing in quesadilla campaign
The brand is leaning into “sound-driven” marketing for the first time with Snapchat AR filters, TikTok content and a Unity mobile game.
By Peter Adams • Oct. 15, 2024 -
KFC is battle-ready in satirical campaign for chicken tenders debut
Highdive’s first work for the fried-chicken chain playfully nods to competitors like Popeyes in a campaign depicting a chicken tenders war.
By Jessica Deyo • Oct. 15, 2024 -
Q&A
Disney, Hershey execs share how holiday marketing campaigns are evolving
Executives spoke during Advertising Week about how the companies are working to engage audiences around cultural moments beyond just ads.
By Chris Kelly • Oct. 14, 2024 -
Why Jefferson’s Bourbon became partners in crime with HBO’s ‘The Penguin’
At Advertising Week, the Pernod Ricard brand explained how it teamed with Warner Bros. Discovery to break through the “sea of sameness” in its category.
By Chris Kelly • Oct. 11, 2024 -
Snapchat bows new ad solutions with Disney, McDonald’s and Taco Bell
Sponsored Snaps allows advertisers to send videos directly to the app’s users, while Promoted Places highlights businesses on the Snap Map.
By Aaron Baar • Oct. 10, 2024 -
Honda nods to F1 icon Ayrton Senna in emotional ‘Unstoppable Dreams’ ad
The automaker’s latest spot, narrated by John Cena, leverages a reverse poem format to tell a tale of triumph as U.S. viewership for the motor sport grows.
By Aaron Baar • Oct. 4, 2024 -
McDonald’s debuts Chicken Big Mac with dupe restaurant, livestream push
The burger chain has revealed two spots featuring the limited-time offering starring “Fresh Off The Boat” castmates Randall Park and Hudson Yang.
By Chris Kelly • Updated Oct. 15, 2024