• Bottles of Corona beer are displayed on the a shelf at a supermarket.
    Image attribution tooltip
    Justin Sullivan/Getty Images via Getty Images

    Constellation Brands teams with Tastemade for content studio

    The multimillion dollar partnership will yield original streaming and social media content, including a travel series that promotes unique wine pairings.

    By March 31, 2023
  • Women's Sports Network and Michelob ULTRA partner
    Image attribution tooltip
    Courtesy of Women's Sports Network

    Michelob Ultra is first sponsor of network dedicated to women’s sports

    The yearlong pact gives the brand access to Women’s Sports Network’s studio and will place it front-and-center on a daily “Game On” program.

    By March 29, 2023
  • Image attribution tooltip
    Courtesy of Tubi

    Fox’s Tubi boosts AVOD offering with planning, measurement deals

    Deals with VideoAmp, LiveRamp and Comscore give advertisers new ways to leverage the most-watched free ad-supported TV service in the U.S.

    By March 27, 2023
  • Simply Spiked Peach Juicy Calls Ron Funches
    Image attribution tooltip
    Courtesy of Molson Coors Beverage Company

    Simply Spiked’s peach lineup arrives with innuendo-laced SMS promotion

    A “Juicy Calls” campaign with Ron Funches asks consumers to text a peach emoji for the chance to win a delivery of the new beverage flavors.

    By Aaron Baar • March 23, 2023
  • Customers enter a Walmart store in San Leandro, California.
    Image attribution tooltip
    Justin Sullivan via Getty Images

    Walmart ramps up CTV ambitions with Innovid

    Innvoid solutions, including a creative optimization tool, are integrating with Walmart DSP as premium video becomes a retail media battleground.

    By March 21, 2023
  • Netflix streaming logo
    Image attribution tooltip
    Pascal Le Segretain via Getty Images

    Netflix fortifies advertising guarantees with help from DoubleVerify, IAS

    The streamer’s ad-supported tier continues to build out its infrastructure even amid reports it’s exploring future changes to its ad-tech stack.

    By March 20, 2023
  • TikTok MLS
    Image attribution tooltip
    Retrieved from TikTok on March 18, 2023

    MLS strikes TikTok partnership as threat of US ban looms

    A multi-year agreement follows growing traction for soccer in the U.S. but also arrives as lawmakers pressure ByteDance to divest the video app.

    By March 20, 2023
  • Image attribution tooltip
    Mario Tama via Getty Images

    Tide inserts Kumail Nanjiani into messy viral videos for bigger pods push

    The actor pops up in viral posts, like one where a baby is covered in peanut butter, to promote overhauled Tide Power Pods with more detergent.

    By March 17, 2023
  • Smartwater campaign
    Image attribution tooltip
    Courtesy of Smartwater

    Campaign Trail: Smartwater elevates hydration with athletes — and Pete Davidson

    The Coca-Cola brand teamed with VMLY&R to show how its latest innovation helps consumers elevate their lives in a variety of ways.

    By March 17, 2023
  • A sign is posted in front of a Pinterest office on February 06, 2023 in San Francisco, California.
    Image attribution tooltip
    Justin Sullivan / Staff via Getty Images

    Northwestern Mutual, Pinterest team to give free financial advice to Gen Z

    “From Pinning to Planning” includes an online quiz that users can take to reveal their Pinterest Persona and receive custom financial advice. 

    By Aaron Baar • March 16, 2023
  • A still image from Amazon Prime's ad, "Tache," that shows a young girl with facial hair as part of the company's global campaign, "It's on Prime."
    Image attribution tooltip
    Courtesy of Amazon

    Amazon Prime embraces mustaches in global campaign with Olivia Wilde

    The “Don’t Worry Darling” director helmed a spot that stars a young woman learning to love her facial hair with the help of icons like Freddie Mercury.

    By March 14, 2023
  • Three people sitting on a couch watching a soccer game on TV.
    Image attribution tooltip
    EvgeniyShkolenko via Getty Images

    Brands scrutinize video ad budgets as upfronts approach

    Advertisers are more cautious about committing spend far in advance but are interested in CTV and alternative currencies, new research finds.

    By Aaron Baar • March 13, 2023
  • Image attribution tooltip
    Scott Olson via Getty Images

    Roku, Best Buy promise greater CTV precision through retail media pact

    A new partnership will allow Roku advertisers to target, measure and optimize campaigns based on first-party shopper insights from the retailer.

    By March 10, 2023
  • A person watches TV.
    Image attribution tooltip
    gorodenkoff via Getty Images

    Audi tests personalized QR codes in streaming ads

    The carmaker is the first to test Kerv’s Dynamic Destination ad product, which uses triggers like location and time of day to generate unique landing pages.

    By Aaron Baar • March 9, 2023
  • An image captured from Coca-Cola's short film for its campaign "Masterpiece," depicting Coke in the painting "The Scream."
    Image attribution tooltip
    Retrieved from Coca-Cola on March 08, 2023

    Coke brings world-renowned art to life in ‘Masterpiece’ push

    The global campaign also spotlights the work of diverse emerging artists and includes a short film, 3D billboards, digital collectibles and an online gallery.

    By March 9, 2023
  • a family watches TV
    Image attribution tooltip
    PeopleImages via Getty Images

    GroupM, Warner Bros. Discovery boost brand opportunities around diverse content

    The partnership is the latest ad industry initiative that seeks to create opportunities for diverse media companies and content creators.

    By March 8, 2023
  • Miller Lite turning sexist ads into fertilizer
    Image attribution tooltip
    Courtesy of Miller Lite

    Miller Lite converts sexist beer ads into fertilizer with help from Ilana Glazer

    Timed to Women’s History Month, “Bad $#!T to Good $#!T” is the latest attempt by the category to reckon with past misogynist behavior.

    By March 7, 2023
  • Close up of businessman using a laptop with graphs and charts on a laptop computer.
    Image attribution tooltip
    courtneyk via Getty Images

    Media agencies sign on as JIC sets cross-platform baseline

    Buyers and sellers now have equal voice in creating new measurement standards ahead of the 2024 upfronts.

    By March 6, 2023
  • Image attribution tooltip
    Scott Olson via Getty Images

    Hershey’s trans-inclusive IWD push sparks familiar backlash

    A trending #BoycottHersheys hashtag recalls past controversies that have generated chatter but had little impact on brand performance.

    By March 3, 2023
  • Dimensional concept and interior design of Mercedes-Benz E-Class
    Image attribution tooltip
    Courtesy of Mercedes-Benz

    Mercedes soups up in-car experience with TikTok, Google partnerships

    Both drivers and passengers can browse their TikTok feeds as part of an E-Class upgrade supporting more intuitive third-party app integrations.

    By Feb. 24, 2023
  • A phone screen depicts questions from DraftKing's High Stakes Beer Ad contest.
    Image attribution tooltip
    Courtesy of Molson Coors

    How Molson Coors tackles the cost and clutter of football marketing

    Heavy activity around DraftKings and podcasts like Barstool Sports’ “Pardon My Take” have helped the beer marketer connect with young fans of the sport.

    By Feb. 21, 2023
  • Image attribution tooltip
    Retrieved from Instagram on May 18, 2021

    Instagram sunsets live shopping as commerce retreat continues

    The move, which goes into effect March 16, follows the removal of the Shop tab this month and arrives amid a period of revenue declines. 

    By Feb. 15, 2023
  • A TV remote points up at a blurred-out screen.
    Image attribution tooltip
    simpson33 via Getty Images

    Trade Desk revenue up 24% as advertisers continue shift to CTV, retail media

    The company claims UID2 is set to solve the open internet’s identity challenge “on a scale well beyond anything cookies have ever accomplished.”

    By Feb. 15, 2023
  • An illustration of a group of football players holding up a tv with a QR code ad on the screen.
    Image attribution tooltip

    Illustration: Madeline McMahon for Industry Dive

    By the numbers: Super Bowl LVII

    Takeaways from the big game’s ads, including breakdowns by social engagement, popularity and more.

    By Feb. 13, 2023
  • A presentation at NBCU's One23 conference
    Image attribution tooltip
    Courtesy of NBCUniversal

    What does NBCUniversal’s ‘nerd Coachella’ mean for advertisers?

    The overall theme of its annual developer conference was making a mindset change, switching from "or" to "and" on the marketing frontlines.

    By Feb. 13, 2023