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  • Pepsi campaign imagery for its “Grilling Deserves Pepsi: BBQ Crashers" summer 2025 campaign.
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    Courtesy of PepsiCo
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    Pepsi crashes barbecues to rid them of Coke in latest stunt

    A new campaign insisting the soft drink goes best with grilled foods is timed to National Barbecue Day and includes a 60-second spot and an Instacart tie-up.

    By May 15, 2025
  • Netflix president of ads Amy Reinhard on stage at the streamer's 2025 upfront presentation
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    Netflix hones pitch to brands with richer data, personalization tools

    Plans for a clean room strategy and generative AI-assisted ad formats were outlined at the streamer’s blockbuster upfront show.

    By May 15, 2025
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • YouTube executive onstage at Brandcast 2025 event
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    Courtesy of YouTube
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    YouTube spotlights how brands can own cultural moments at ad showcase

    A star-studded Brandcast unveiled a deeper NFL partnership, new sponsorship offerings and contextually relevant ads powered by Gemini AI.

    By May 15, 2025
  • Ryan Gould and Bobby Voltaggio on stage at WBD's 2025 upfront presentation
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    Courtesy of WBD
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    How Warner Bros. Discovery is letting brands tap ‘newstalgia’ for its IP

    Along with bringing back the name HBO Max, WBD laid out new ways for brands to buy ads across its portfolio and integrate with its library of content.

    By May 14, 2025
  • Amazon executive Tanner Elton on stage at Amazon's upfront presentation
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    Courtesy of Amazon
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    Amazon launches AI-powered contextual ads at 2nd blockbuster upfront

    Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of advertising on Prime Video.

    By May 13, 2025
  • Mark Marshall descends from the rafters at NBCUniversal's upfronts presentation on May 12, 2025.
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    Courtesy of NBCUniversal
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    Inside NBCUniversal’s all-singing, all-dancing pitch to advertisers

    The media conglomerate boasted a portfolio that drives $1.4 trillion of consumer spending every month — and took shots at its upfront competitors.

    By May 12, 2025
  • A man is holding a remote control of a smart TV in his hand. In the background you can see the television screen with streaming entertainment apps for video on demand
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    Giuliano Benzin via Getty Images
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    Linear ad spend grew in Q1 despite economic uncertainty: iSpot

    While linear ad impressions declined during the period, the increase in spend signals a sharper focus by marketers on quality placements and outcomes.

    By May 12, 2025
  • DEI, Fisher Phillips, Latham & Watkins
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    James Sullivan via Getty Images
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    Meta touts complementary powers of video, AI in overture to brands

    At the NewFronts, executives said that generative AI tools are “are going to help mark a new era of creativity” that marketers will aid in shaping.

    By May 9, 2025
  • Mountain Dew imagery for it's logo refresh and rollout
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    Courtesy of PepsiCo
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    Mountain Dew touts new logo with tattoo sweepstakes, TikTok Shop exclusive

    The PepsiCo brand is celebrating its refreshed logo hitting store shelves this week with a social media giveaway and collaboration with Dickies. 

    By May 8, 2025
  • Lysol shown as part of an in-show integration with "Abbott Elementary"
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    Permission granted by Disney
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    Inside Disney’s ad playbook as streaming becomes ‘core growth platform’

    Brands including Lysol, Amex and Poppi are taking advantage of advertising offerings from the media giant as it prepares for its upfront presentation.

    By May 8, 2025
  • Tubi across TV, laptop and mobile device
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    Courtesy of Tubi
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    Tubi pitches products, partnerships designed for specific ad verticals

    Fox’s AVOD service positioned itself as purpose-built for streaming advertising and announced an expanded partnership with Amazon around retail media.

    By May 7, 2025
  • Participants holding signs in support of TikTok outside the U.S. Capitol Building.
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    Anna Moneymaker / Staff via Getty Images
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    TikTok reassures brands on future as advertising ambitions broaden

    Inventing a new model for social search and capitalizing on “out of phone” activations in areas like sports and music were in focus at the NewFronts.

    By May 7, 2025
  • BERLIN, GERMANY - OCTOBER 05: A Billboard advertisements for YouTube hang on a wall on October 5, 2018 in Berlin, Germany.
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    Sean Gallup / Staff via Getty Images
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    Google adds retail media data to YouTube ads, beefing up pitch to brands

    Costco, Intuit, Regal Cinemas and United Airline’s Kinective Media support a Display & Video 360 program that aims to wed shopper and brand campaigns.

    By May 6, 2025
  • A group of presenters appear on stage for Amazon's first upfront presentation in 2024.
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    Slaven Vlasic via Getty Images
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    Deep Dive

    5 years of media evolution provide few answers to brands’ chaotic 2025

    Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy investment decisions. 

    By , May 6, 2025
  • Universal Ads logo with initial publisher partners
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    Courtesy of Universal Ads
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    Inside Universal Ads’ plan to reach the next 100K buyers of TV ads

    Launched in January, Comcast’s self-service platform powered by FreeWheel has grown its list of publisher and tech partners ahead of the upfronts.

    By May 5, 2025
  • The outside of an Amazon facility.
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    hapabapa via Getty Images
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    Amazon’s booming ad business faces dynamic challenge from tariffs

    While marketers tend to invest in performance marketing in a downturn, sellers on the company’s e-commerce marketplace may need to cut budgets.

    By May 2, 2025
  • Sephora "Skin Obsessed" campaign imagery
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    Retrieved from YouTube on April 28, 2025
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    Sephora stakes its claim in skin care with multichannel campaign

    Made with TBWA\Chiat\Day LA, “Skin Obsessed” riffs on the realities of complex self-care routines and spans CTV, online video and more.

    By April 29, 2025
  • Google, Chrome, Mehta, DOJ, antitrust
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    Justin Sullivan via Getty Images
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    Google’s ad business remains robust despite macro, regulatory threats

    The platform is seeing slight headwinds from tariffs in regions that were, until recently, heavy spenders, but said it’s too early to tell the full impact. 

    By April 25, 2025
  • A man is holding a remote control of a smart TV in his hand. In the background you can see the television screen with streaming entertainment apps for video on demand
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    Giuliano Benzin via Getty Images
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    Opinion

    Do the upfronts still matter?

    The annual ad-buying bonanza can’t survive on nostalgia and sports alone and needs to modernize, says Juice Media CEO Mark Zamuner.

    By Mark Zamuner • April 23, 2025
  • A person watches TV.
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    gorodenkoff via Getty Images
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    OpenAP’s TV network owners push ahead on interoperable streaming ads

    The firm’s new identity solution undertakes data privacy considerations for premium video ads in a multiscreen environment.

    By Aaron Baar • April 21, 2025
  • Kendrick Lamar for Gatorade
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    Courtesy of Gatorade
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    Gatorade taps Kendrick Lamar for latest extension of ‘Is It In You?’

    “Lose More. Win More.” was created with TBWA/Chiat/Day LA and pays tribute to the hard work it takes to reach icon status.

    By April 18, 2025
  • CoComelon imagery for its "CoComelon Can Help" campaign.
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    Courtesy of CoComelon
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    Kids entertainment brand CoComelon lends a hand in first brand campaign

    “CoComelon Can Help” also includes creator partnerships and playlists curated for Pinterest and YouTube.

    By April 17, 2025
  • Silhouette of a person facing a glowing orange  spherical shape, with bold graphic elements on the sides.
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    Permission granted by Filmsupply
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    Sponsored by Filmsupply

    Shifting perspectives: 3 trends redefining creative video marketing today

    A guide to how creators and marketers should think about commercial video right now.

    April 16, 2025
  • Brian Cox wears a pink suit and roller skates along a boardwalk.
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    Courtesy of Pernod Ricard
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    Malibu encourages work-life balance in new ad starring Brian Cox

    Known for serious roles such as Logan Roy in “Succession,” the actor ditches the boardroom to enjoy the beach and tells consumers to “Clock off!”

    By April 14, 2025
  • music artist
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    Permission granted by Musicbed
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    Sponsored by Musicbed

    How 3 music trends are boosting video marketing campaigns right now

    Which music concepts are hitting the right notes for video creators and marketers today?

    April 14, 2025