Chris Kelly
Senior ReporterChris is a senior reporter for Marketing Dive. A native of South Florida, he moved to D.C. to pursue a career as a political operative before ending up in the lucrative world of freelance arts journalism. Off the clock, he dabbles in cocktail making and voraciously consumes movies and music.
1004 articles by Chris Kelly
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Campaign Trail: Neutrogena’s ‘90s nostalgia pulls the rug on aging consumers
June 27, 2025 -
How Liquid I.V.’s marketing supports its growth surge
June 23, 2025 -
How Coca-Cola’s marketing transformation led to new Smartwater campaign
June 17, 2025 -
Why Disney’s Compass seeks true north in data collaboration
June 17, 2025 -
Why Cinnamon Toast Crunch is giving 2000s nostalgia a moody, deadly spin
June 16, 2025 -
Can Acxiom and Snowflake break the data black box where others failed?
June 15, 2025 -
Campaign Trail: Oura asks consumers to give them the finger
June 13, 2025 -
Sharpie, Rubbermaid marketer partners with Adobe around generative AI
June 12, 2025 -
Lowe’s launches creator network to build bonds with millennials, Gen Z
June 10, 2025 -
Hyundai pitches hybrids as ‘Best of Both Worlds’ in Paris, Texas
June 9, 2025 -
McDonald’s goes behind the scenes to hype fan-favorite Snack Wrap return
June 5, 2025 -
Chipotle’s brand chief on turning up the heat where brand meets culture
June 5, 2025 -
How Dove’s first creator-led campaign paves way forward for Unilever
June 4, 2025 -
Celsius targets active lifestyles in brand’s largest campaign to date
June 2, 2025 -
Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot
May 30, 2025 -
Kinder Chocolate lets kids’ imaginations run wild in new campaign
May 30, 2025 -
Campaign Trail: Sanpellegrino taps ‘Sopranos’ stars to say ‘ciao’
May 30, 2025 -
How Stitch Fix’s brand platform is helping drive transformation
May 29, 2025 -
How restaurant chains are updating their marketing menus in tough economy
May 28, 2025 -
Why El Pollo Loco’s rebrand invites diners to ‘Get Loco’
May 22, 2025 -
How Lenovo’s CMO balances B2C and B2B marketing in the age of AI
May 21, 2025 -
Chili’s CMO on how ‘culture pops’ supercharge the chain’s sales
May 20, 2025 -
Inside Poppi’s push into gaming as prebiotic soda marketing bubbles up
May 19, 2025 -
How Sprite tapped into a viral TikTok trend for Sprite + Tea launch
May 19, 2025 -
How the WNBA is building on a breakthrough season with fans, brands
May 16, 2025