Chris Kelly
Senior ReporterChris is a senior reporter for Marketing Dive. A native of South Florida, he moved to D.C. to pursue a career as a political operative before ending up in the lucrative world of freelance arts journalism. Off the clock, he dabbles in cocktail making and voraciously consumes movies and music.
820 articles by Chris Kelly
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Walmart leverages Fubo’s takeover ad format to connect content, commerce
Sept. 9, 2024 -
Campaign Trail: Hellmann’s turns NFL star’s mayo love into fragrance
Sept. 6, 2024 -
Pepsi kicks off epic, star-studded NFL campaign inspired by ‘Gladiator II’
Sept. 5, 2024 -
Why Sephora sponsored Remezcla’s beauty vertical to reach Latin consumers
Sept. 5, 2024 -
Why Nationwide tapped Peyton Manning to sell more than insurance in new ads
Sept. 5, 2024 -
Applebee’s CMO on how brand’s NFL sponsorship feeds its new campaign
Sept. 3, 2024 -
How Taco Bell is exporting its musical bona fides to grow internationally
Aug. 27, 2024 -
Celsius centers campaign on college football to further Gen Z marketing
Aug. 26, 2024 -
Campaign Trail: UScellular calls out smartphone ironies with Alanis Morissette
Aug. 23, 2024 -
Why Hinge turned real love stories into a zine written by literary stars
Aug. 21, 2024 -
US Bank celebrates Black achievement with zines in The New York Times
Aug. 15, 2024 -
Popeyes appoints PepsiCo marketer as new CMO
Aug. 12, 2024 -
Campaign Trail: Café Bustelo gives its animated world an icy makeover
Aug. 9, 2024 -
‘Beetlejuice’ sequel sells tickets in first-of-its-kind Roblox activation
Aug. 7, 2024 -
Why Autodesk’s 2028 Olympic deal is not ‘your mom’s brand partnership’
Aug. 6, 2024 -
How Liquid Death cuts through marketing noise without big media buys
Aug. 5, 2024 -
Hyundai splits CMO role into creative, performance positions
Aug. 1, 2024 -
How Carter’s is pitching kids’ clothes to new Gen Z parents
Aug. 1, 2024 -
Chipotle drops ‘burrito-proof’ makeup with TikTok-viral cosmetics brand
July 29, 2024 -
Campaign Trail: Palo Alto Networks equips Keanu Reeves with AI-powered weapons
July 26, 2024 -
How Coca-Cola, Delta are ‘Olympicizing’ campaigns with NBCUniversal
July 24, 2024 -
And just like that, Google won’t be deprecating cookies. What now?
July 23, 2024 -
Kellanova expands partnership with IPG to accelerate brand growth
July 22, 2024 -
Martin Sorrell explains why Monks dropped ‘Media’ from its moniker
July 22, 2024 -
How Heinz, Heineken and other brands got their claws into ‘Deadpool & Wolverine’
July 22, 2024