Chris is an associate editor of Marketing Dive. A native of South Florida, he moved to D.C. a decade ago to pursue a career as a political operative before ending up in the lucrative world of freelance arts journalism. Off the clock, he dabbles in cocktail making and voraciously consumes music, movies, TV and pro wrestling.
83 articles by Chris Kelly
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CBS nearly sold out of Super Bowl ad inventory, per media report
Dec. 3, 2020 -
How QSRs can pivot their marketing to join the holiday conversation
Nov. 19, 2020 -
Mondelez ties marketing to internal diversity efforts with 'humaning' approach
Nov. 13, 2020 -
Amazon ads have 20% higher ROI than average brand marketing, study finds
Nov. 10, 2020 -
Bed Bath & Beyond's chief brand officer on how data-driven marketing helps it thrive
Nov. 3, 2020 -
P&G sales surge amid pivot to digital, $100M investment in advertising
Oct. 21, 2020 -
CMOs must decipher pandemic-related consumer behavior changes, Dentsu survey finds
Oct. 15, 2020 -
Is the ad world's push for racial justice a moment or a movement?
Oct. 13, 2020 -
How Honda and Nestlé make authentic connections through esports
Oct. 8, 2020 -
How Kraft Heinz, MolsonCoors and L'Oréal make the most of CTV's pandemic-related growth
Oct. 7, 2020 -
Top Ramen gets in on fake C-suite job trend with Chief Noodle Officer search
Oct. 7, 2020 -
Secret provides direct assistance to support women affected by COVID-19
Oct. 6, 2020 -
How Ryder's first ads about its supply chain business lifted lead volume 21%
Sept. 23, 2020 -
Pepsi creates team-specific videos, contests and packaging for homebound NFL fans
Sept. 11, 2020 -
Coors Light turns favorite video chat backgrounds into real vacations
Sept. 1, 2020 -
How El Pollo Loco tripled digital sales in 2020 by modernizing its marketing
Aug. 27, 2020 -
How Del Monte's Elana Gold handled being named CMO during the pandemic
July 30, 2020 -
NBC spoofs its own ad pitch with '30 Rock' primetime special
July 17, 2020 -
9 pivotal campaigns that show how marketing transformed in H1
July 13, 2020 -
Krispy Kreme's CMO on why the brand rolled out a Walmart exclusive during the pandemic
July 6, 2020 -
How Clorox built a DTC brand with the resources of a CPG giant
June 1, 2020 -
Why QSRs must move past competitive sparring in the COVID-19 era
May 18, 2020 -
After stumbling out of the gate, can Quibi deliver on its promise for marketers?
April 22, 2020 -
Chipotle's CMO on how the brand quickly pivoted in response to coronavirus
April 13, 2020 -
Why brands are doubling down on hip-hop talent
March 23, 2020