Chris Kelly
Senior ReporterChris Kelly is a senior reporter at Marketing Dive. His coverage areas include, but aren't limited to, QSR marketing, connected TV and the evolving identity and measurement space. Based in D.C. but raised in South Florida, he is a father of two and tries to watch as many films as possible in the time they allow.
1247 articles by Chris Kelly
-
What Walmart’s Vibe.co deal means for CTV, retail media convergence
June 29, 2026 -
Campaign Trail: The Honest Company delivers women’s bathroom truths
June 26, 2026 -
Sprite unites tastemakers and fans to debate hip-hop’s greatest hits
June 25, 2026 -
Gap brings AI to owned marketing channels across brand portfolio
June 23, 2026 -
Why Lowe’s wants content creators in its network to pitch product ideas
June 23, 2026 -
How NBA players will deal directly with brands through a new union arm
June 22, 2026 -
Hinge’s chief marketer on why community is more than a marketing channel
June 17, 2026 -
How the World Cup fuels US soccer leagues and their brand partners
June 17, 2026 -
Fox acquires Roku for $22B to accelerate streaming advertising business
June 15, 2026 -
KFC’s brand evolution looks to set the standard for fried chicken QSRs
June 15, 2026 -
How GSTV steps up audience targeting with Stagwell’s agentic system
June 11, 2026 -
How American Eagle is kicking off its deal with the new face of soccer
June 10, 2026 -
Nike and Adidas take their rivalry to the World Cup. Who will win?
June 9, 2026 -
Fox One pitches itself as home of World Cup viewing for obsessive fans
June 8, 2026 -
Why Tropicana is rejuvenating its creative but keeping the same strategy
June 8, 2026 -
Campaign Trail: Coca-Cola rides a roller coaster of World Cup emotions
June 5, 2026 -
How brands are celebrating 250 years of America amid political polarization
June 4, 2026 -
How McDonald’s is serving up culture as part of its new strategic plan
June 3, 2026 -
Why ClassPass invested $50M in marketing to supercharge partner growth
June 2, 2026 -
Café Bustelo turns Latin culture into temporary tattoos ahead of World Cup
June 1, 2026 -
Hyundai’s CMO on how to make the most of an official World Cup sponsorship
June 1, 2026 -
Pepsi extends food-focused push for summer of soccer with ads, activations
May 28, 2026 -
How Chipotle’s rewards relaunch extends reach of its marketing flywheel
May 28, 2026 -
Chili’s remakes iconic Baby Back Ribs jingle — again — with Lizzo
May 27, 2026 -
Campaign Trail: Skittles stays surreal for ‘uncomfortably soft’ gummies
May 22, 2026
