Chris Kelly
Senior ReporterChris is a senior reporter for Marketing Dive. A native of South Florida, he moved to D.C. to pursue a career as a political operative before ending up in the lucrative world of freelance arts journalism. Off the clock, he dabbles in cocktail making and voraciously consumes movies and music.
962 articles by Chris Kelly
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Powerade celebrates next generation of soccer stars in global campaign
April 24, 2025 -
Zaxbys’ CMO on breaking through the chicken category with ‘sauce’
April 23, 2025 -
What’s next as Google keeps cookies amid challenges to its dominance
April 23, 2025 -
Welch’s Fruit Snacks lets parents use AI to write sweeter notes to kids
April 22, 2025 -
Campaign Trail: Clash of Clans enters war zone with WWE champion
April 18, 2025 -
Inside BodyArmor’s new visual identity and largest campaign to date
April 17, 2025 -
Why Mentos relaunched its iconic jingle and brought brand lore to Fortnite
April 16, 2025 -
How Dude Wipes cleans up with poop humor as its marketing evolves
April 15, 2025 -
Ally’s WNBA deal brings it closer to gender parity in sports media spend
April 14, 2025 -
How JCPenney’s new brand positioning is subverting consumer expectations
April 10, 2025 -
Why Minute Maid is teaming with WWE to punch up its new brand platform
April 9, 2025 -
Google Cloud touts new AI tools to simplify marketing, customer experience
April 9, 2025 -
Beyoncé’s Cécred tells real women’s stories in first brand campaign
April 7, 2025 -
Campaign Trail: ‘Brutalist’ director helms Bloomberg’s ‘Contextualist’ ads
April 4, 2025 -
How Kellanova’s clean room is improving targeting and lifting sales
April 3, 2025 -
Harry’s resets brand with push beyond product-focused marketing
April 2, 2025 -
Aquila shares progress report as it works to fix cross-media measurement
March 31, 2025 -
Danone’s CMO on adapting advertising as GLP-1 upends the food industry
March 31, 2025 -
How Jack in the Box is working its brand into ‘Hot Ones,’ ‘Call Her Daddy’
March 28, 2025 -
Why California Pizza Kitchen faked a midlife crisis with a rebrand stunt
March 27, 2025 -
Coke refreshes ‘Share a Coke’ to reach Gen Z with digital experiences
March 26, 2025 -
Inside H&M’s digital relaunch and approach to multichannel experiences
March 25, 2025 -
How CMOs can get out of ‘no man’s land’ and on the same page as CEOs
March 24, 2025 -
Campaign Trail: Billie takes the icks and anxieties out of bath time
March 21, 2025 -
Inside Puma’s new brand positioning and largest global campaign to date
March 20, 2025