Chris Kelly
Senior ReporterChris Kelly is a senior reporter at Marketing Dive. His coverage areas include, but aren't limited to, QSR marketing, connected TV and the evolving identity and measurement space. Based in D.C. but raised in South Florida, he is a father of two and tries to watch as many films as possible in the time they allow.
1310 articles by Chris Kelly
-
Twisted Tea dons camo for collab campaign as brand faces headwinds
Sept. 28, 2026 -
Subway’s CMO on finding room to grow between competitors in QSR
Sept. 28, 2026 -
How Jeep is charting a new course for its marketing
Sept. 25, 2026 -
Campaign Trail: Brooklinen goes in-house for first celebrity-led effort
Sept. 25, 2026 -
Inside McDonald’s new marketing model as it enters media network fray
Sept. 23, 2026 -
Target’s new campaign puts design legacy at center of marketing
Sept. 23, 2026 -
How Chili’s marketing works — and why Mexican QSRs are its next target
Sept. 22, 2026 -
Beats taps multiple Kendall Jenners to promote customizable headphones
Sept. 22, 2026 -
Why Campari updated a classic ad with Alan Cumming to serve Negronis
Sept. 21, 2026 -
Why Lowe’s CMO Jen Wilson added digital commerce to her portfolio
Sept. 15, 2026 -
Target hires ex-Hilton CMO as chief marketing and guest experience officer
Sept. 14, 2026 -
IHOP bites into little treat trend with Katseye-soundtracked campaign
Sept. 14, 2026 -
Campaign Trail: Cheez-It convenes Couch Committee for college football
Sept. 11, 2026 -
Why Bonobos’ fall campaign centers on episodic content with Jack Quaid
Sept. 10, 2026 -
Caesars gives NFL legend a ‘looksmaxxing’ makeover in sportsbook ads
Sept. 9, 2026 -
How 7 Brew’s first CMO is marketing the fastest-growing brand in the US
Sept. 8, 2026 -
How Hershey’s Katseye campaign takes on Gen Z’s desire for indulgence
Sept. 1, 2026 -
Why Dr. Squatch is investing in experiences — not ads — with IShowSpeed
Aug. 31, 2026 -
How Domino’s is taking on the Big Mac, Whopper and other fast-food icons
Aug. 31, 2026 -
Campaign Trail: Beefeater revisits Jamiroquai video for zero-proof gin
Aug. 28, 2026 -
How Dr Pepper’s ‘Fansville’ campaign stays relevant and drives outcomes
Aug. 27, 2026 -
Why United helped broadcast ESPN’s fantasy football show live from the sky
Aug. 26, 2026 -
Wendy’s hires ex-McDonald’s CMO as chief marketing, customer growth officer
Aug. 24, 2026 -
How Fanta’s new Haunted Universe helps turn Halloween into a platform
Aug. 24, 2026 -
Liquid Death and Garage Beer take on AI data centers — with pee
Aug. 18, 2026
