Chris is an associate editor of Marketing Dive. A native of South Florida, he moved to D.C. a decade ago to pursue a career as a political operative before ending up in the lucrative world of freelance arts journalism. Off the clock, he dabbles in cocktail making and voraciously consumes music, movies, TV and pro wrestling.
157 articles by Chris Kelly
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CMOs say companies are more prepared to pivot than before pandemic, study finds
Feb. 24, 2021 -
Bacardi extends 'Conga' remix push with first-of-its-kind Snapchat AR activation
Feb. 23, 2021 -
Zaxby's inspires random acts of kindness with TikTok challenge
Feb. 18, 2021 -
Jameson pays drinkers to take time off on St. Patrick's Day
Feb. 18, 2021 -
Will Clubhouse be the next social media platform for marketers?
Feb. 17, 2021 -
Burger King parent RBI chats with consumers on buzzy Clubhouse app
Feb. 12, 2021 -
Labatt turns cases of beer into NHL arenas with Snapchat lens
Feb. 11, 2021 -
Study: OOH takes on 'new potency' as consumers head outside, burn out on devices
Feb. 11, 2021 -
Fox launches multichannel campaign to turn Tubi into 'billion dollar business'
Feb. 10, 2021 -
Super Bowl LV ads highlight marketers' disconnect with reality
Feb. 8, 2021 -
Why brands skipped Super Bowl ads and counterprogrammed instead
Feb. 5, 2021 -
Taco Bell decries rivals' celeb menu stunts in 'Build Your Own Cravings' mobile push
Feb. 4, 2021 -
Lowe's invites couples to splash-painting date night for Valentine's Day
Feb. 4, 2021 -
Amazon ad revenue growth surges past other segments as Bezos exits CEO role
Feb. 3, 2021 -
How Google's third-party cookie alternative will affect marketers
Feb. 2, 2021 -
Apple reports record revenue with IDFA changes set for 'early spring'
Jan. 28, 2021 -
Lego teams with Universal Music Group for TikTok-like kids app
Jan. 28, 2021 -
Mars starts influencer-powered crowdsourcing campaign to amplify women's voices
Jan. 27, 2021 -
7-Eleven turns latest experiential store into 'gaming palace' Airbnb
Jan. 26, 2021 -
Budweiser skips Super Bowl, reallocates ad budget to COVID-19 support
Jan. 25, 2021 -
Barilla cooks up pasta timer playlists on Spotify
Jan. 21, 2021 -
'Post-truth' climate impacts Gen Z's conflicting brand perceptions, Forrester says
Jan. 20, 2021 -
Garnier tweaks social strategy to guide at-home hair colorists during pandemic
Jan. 14, 2021 -
O'Doul's and Match connect for sober-curious virtual dates
Jan. 14, 2021 -
How the NHL, WNBA and WWE changed digital strategy on the fly to meet COVID-19 demands
Jan. 13, 2021