Chris Kelly
Senior ReporterChris Kelly is a senior reporter at Marketing Dive. His coverage areas include, but aren't limited to, QSR marketing, connected TV and the evolving identity and measurement space. Based in D.C. but raised in South Florida, he is a father of two and tries to watch as many films as possible in the time they allow.
1236 articles by Chris Kelly
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How American Eagle is kicking off its deal with the new face of soccer
June 10, 2026 -
Nike and Adidas take their rivalry to the World Cup. Who will win?
June 9, 2026 -
Fox One pitches itself as home of World Cup viewing for obsessive fans
June 8, 2026 -
Why Tropicana is rejuvenating its creative but keeping the same strategy
June 8, 2026 -
Campaign Trail: Coca-Cola rides a roller coaster of World Cup emotions
June 5, 2026 -
How brands are celebrating 250 years of America amid political polarization
June 4, 2026 -
How McDonald’s is serving up culture as part of its new strategic plan
June 3, 2026 -
Why ClassPass invested $50M in marketing to supercharge partner growth
June 2, 2026 -
Café Bustelo turns Latin culture into temporary tattoos ahead of World Cup
June 1, 2026 -
Hyundai’s CMO on how to make the most of an official World Cup sponsorship
June 1, 2026 -
Pepsi extends food-focused push for summer of soccer with ads, activations
May 28, 2026 -
How Chipotle’s rewards relaunch extends reach of its marketing flywheel
May 28, 2026 -
Chili’s remakes iconic Baby Back Ribs jingle — again — with Lizzo
May 27, 2026 -
Campaign Trail: Skittles stays surreal for ‘uncomfortably soft’ gummies
May 22, 2026 -
Zevia’s CMO on how the ‘radically real’ soda is stepping up marketing
May 21, 2026 -
Centenario Tequila celebrates Mexican pride in campaign ahead of World Cup
May 20, 2026 -
Amid upfronts sports overload, pitches around data, AI come into focus
May 18, 2026 -
DoorDash taps ex-Amazon exec as CMO
May 18, 2026 -
How brands are taking the marketing pitch for the World Cup
May 18, 2026 -
Netflix flexes new capabilities as ad biz doubles geographic reach
May 14, 2026 -
CeraVe taps into basketball lore for latest social-first campaign
May 13, 2026 -
NBCUniversal leans into legacy media status, pushes performance at upfront
May 12, 2026 -
Foot Locker debuts year-round basketball brand platform under new CMO
May 12, 2026 -
How Home Depot is crafting content on the road to the World Cup
May 11, 2026 -
Campaign Trail: Tecate empowers repatriated Mexicans
May 8, 2026
