Chris is an associate editor of Marketing Dive. A native of South Florida, he moved to D.C. a decade ago to pursue a career as a political operative before ending up in the lucrative world of freelance arts journalism. Off the clock, he dabbles in cocktail making and voraciously consumes music, movies, TV and pro wrestling.
251 articles by Chris Kelly
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Coca-Cola spurs 42% revenue growth after returning to pre-pandemic marketing spend
July 22, 2021 -
OshKosh B'gosh reimagines Mariah Carey, Muhammad Ali as kids
July 21, 2021 -
Mediaocean to buy ad server Flashtalking in boost to its omnichannel push
July 19, 2021 -
Data privacy evolved at a dizzying pace in H1, with more still to come
July 13, 2021 -
50% of agencies outsource data amid persistent uniqueness, validity concerns
July 12, 2021 -
Why a creative veteran is bullish on next-generation customer experiences
July 12, 2021 -
Estrella Jalisco celebrates micheladas with first-to-market Tastemade partnership
July 12, 2021 -
Match Group's BLK taps rapper Juvenile to 'Vax That Thang Up'
July 8, 2021 -
Kraft Heinz partners with 'Top Chef' alum to launch food-focused platform
July 7, 2021 -
Heinz calls on hot dog and bun companies to sell equal packs
July 6, 2021 -
Degree is quick to partner with college athletes that can now monetize
July 1, 2021 -
Budweiser recreates 'Independence Day' speech as vaccination push continues
June 30, 2021 -
Attitudes toward brands evolve again, 1 year after a racial reckoning began
June 30, 2021 -
Doritos gives platform to Black creators with $5M commitment
June 29, 2021 -
Horizon Media embeds behavioral science with brand strategy via new team
June 28, 2021 -
Sprite turns scannable bottles into tickets for virtual hip-hop concerts
June 28, 2021 -
What's next for the ad industry as Google gives third-party cookies a stay of execution
June 25, 2021 -
Google delays third-party cookie phaseout to 2023
June 24, 2021 -
Dr Pepper takes zero-gravity flight with Triller to promote Zero Sugar soda
June 24, 2021 -
As CMOs seek to fortify pandemic gains, confusion grows around brand purpose
June 24, 2021 -
Ad-Lib.io expands automation's role in delivering relevant digital creative at scale
June 21, 2021 -
How Sweetgreen's in-house agency helps deliver healthy messages
June 21, 2021 -
Degree reminds consumers to wear deodorant as pre-pandemic activities resume
June 17, 2021 -
Wendy's expands 'Rick and Morty' collab with pop-up diner, custom Coke flavors
June 15, 2021 -
Jack in the Box duets with Jason Derulo on virtual restaurant brand
June 14, 2021