Chris Kelly
ReporterChris is a reporter for Marketing Dive. A native of South Florida, he moved to D.C. to pursue a career as a political operative before ending up in the lucrative world of freelance arts journalism. Off the clock, he dabbles in cocktail making and voraciously consumes movies and music.
722 articles by Chris Kelly
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How to tackle measurement as Google rolls out open-source marketing mix modeling
March 18, 2024 -
Campaign Trail: Manscaped envisions ‘the boys’ as mini-mes in branding push
March 15, 2024 -
Pacsun unites commerce channels with first-party data solution
March 14, 2024 -
Heinz serves up gravy ‘hot takes’ to boost condiment beyond the holidays
March 12, 2024 -
Wayfair refreshes brand ahead of first large-format store opening
March 11, 2024 -
DiGiorno’s Rescue Program uses AI to turn pizza mishaps into coupons
March 7, 2024 -
How Zoa taps into The Rock’s ‘Big Dwayne Energy’ with new campaign
March 6, 2024 -
Wolverine works to put ‘woman-made’ in the dictionary
March 4, 2024 -
Campaign Trail: Kayak shows limits of DIY with absurd, AI-powered ads
March 1, 2024 -
Tubi refreshes brand to build on momentum with young, diverse audiences
Feb. 29, 2024 -
How Estée Lauder balances brand and performance marketing as the pendulum swings
Feb. 28, 2024 -
Rockstar Energy pushes scientific claim with campaign, brand refresh
Feb. 26, 2024 -
Lay’s uses ‘Chip Cam’ to film ad during live match with soccer legends
Feb. 22, 2024 -
McDonald’s brings anime fandom to life for immersive global campaign
Feb. 21, 2024 -
Campaign Trail: CeraVe got weird with Michael Cera to win the Super Bowl
Feb. 16, 2024 -
State Farm extends ‘magic’ campaign to NBA, WNBA with Disney team-up
Feb. 16, 2024 -
Coach pairs virtual influencer with real celebs Lil Nas X, Camila Mendes
Feb. 15, 2024 -
‘Advertisers tried too hard’: Few Super Bowl LVIII ads win as celeb takeover continues
Feb. 12, 2024 -
Why DraftKings bet on other brands to build buzz beyond the big game
Feb. 12, 2024 -
Meta spotlights how AI investments are paying off for advertisers
Feb. 9, 2024 -
How Burger King’s AI-generated Whoppers reflect the brand’s heritage
Feb. 8, 2024 -
Expedia signs up as Netflix’s first global ad partner
Feb. 5, 2024 -
Dunkin’s latest campaign with Ben Affleck could be headed to Super Bowl
Feb. 5, 2024 -
Amazon’s Q4 ad sales total $14.6B as Prime Video ads begin
Feb. 2, 2024 -
Campaign Trail: Teleflora tells real stories to overcome love cynicism
Feb. 2, 2024