Chris is an associate editor of Marketing Dive. A native of South Florida, he moved to D.C. a decade ago to pursue a career as a political operative before ending up in the lucrative world of freelance arts journalism. Off the clock, he dabbles in cocktail making and voraciously consumes music, movies, TV and pro wrestling.
55 articles by Chris Kelly
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Marketer of the Year: PepsiCo
Dec. 9, 2019 -
Executive of the Year: Andrea Zahumensky, KFC
Dec. 9, 2019 -
How marketers can connect with Gen Z around social causes
Oct. 31, 2019 -
Tribune taps Lotame's Cartographer for 'one-and-done' data compliance
Oct. 30, 2019 -
Chili's new CMO dishes on brand DNA and marketing's role within the organization
Oct. 21, 2019 -
Study: Brand perceptions get bigger ding from social media than news
Sept. 19, 2019 -
Gold Peak Tea celebrates comforts of home with 'tea shed,' multichannel push
July 12, 2019 -
9 buzzworthy campaigns that set brands apart in 2019's first half
July 8, 2019 -
Bon & Viv looks to 'ban basic' vodka sodas this summer
June 25, 2019 -
Doritos, Audi stick with tie-ins for upcoming 'Spider-Man' movie
June 20, 2019 -
Welcome to Good Burger: Nickelodeon pops up restaurant to promote 'All That' return
June 14, 2019 -
Got to be real: the dos and don'ts of musical branding campaigns
June 5, 2019 -
IAB: Digital ad revenues pass $100B on mobile, video growth
May 7, 2019 -
CVS pledges not to use agencies that work with tobacco, e-cig companies
May 1, 2019 -
Hardee's celebrates meat-only sandwich by planting 10M vegetables
April 30, 2019 -
Ad-blocking browser Brave trades ad views for rewards
April 25, 2019 -
Disruptor brands and influencers dominate haircare search, study finds
April 15, 2019 -
Bloomberg: YouTube forms unit to develop choose-your-own-adventure programming
April 10, 2019 -
Campaign Trail: NFL celebrates 100 years; Del Taco's fry soap; Dua Lipa does 'shoppertainment'
March 15, 2019 -
How PepsiCo and Mars Wrigley are rethinking insights in the age of Uber
March 11, 2019 -
Campaign Trail: Farmers' Dr. Seuss tie-in; Natural Light preps for summer; 'Sesame Street' gets designer digs
March 1, 2019 -
Amazon bows to political pressure, scraps NYC HQ2 plans
Feb. 14, 2019 -
How Cars.com intercepted Super Bowl conversations to increase traffic 42%
Feb. 11, 2019 -
Risk-averse advertisers fumble in historically boring Super Bowl
Feb. 4, 2019 -
7 trends set to shape marketing in 2019
Jan. 7, 2019