Chris Kelly
ReporterChris is a reporter for Marketing Dive. A native of South Florida, he moved to D.C. to pursue a career as a political operative before ending up in the lucrative world of freelance arts journalism. Off the clock, he dabbles in cocktail making and voraciously consumes movies and music.
488 articles by Chris Kelly
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Campaign Trail: Kraft wants mayo lovers to let their freak flags fly
Sept. 23, 2022 -
Carl’s Jr., Hardee’s refresh brand identity with flavor as inspiration
Sept. 22, 2022 -
Retail media makes up 11% of global ad spend, GroupM says
Sept. 21, 2022 -
Samsung, NBCUniversal bring Rockefeller Center to the metaverse
Sept. 20, 2022 -
ESPN launches creator network to attract Gen Z
Sept. 19, 2022 -
Why brands are creating original songs for TikTok
Sept. 15, 2022 -
GM is first brand to integrate with NBCU’s data platform
Sept. 13, 2022 -
Fox taps Comscore as local TV currency
Sept. 12, 2022 -
Mailchimp swings into NYFW with pop-up, capsule collection
Sept. 9, 2022 -
Campaign Trail: DirecTV tackles football, ‘Real Housewives’ fandoms
Sept. 9, 2022 -
Puma’s first metaverse experience ties NFTs to NYFW
Sept. 8, 2022 -
Starburst beams TikToks into space to engage Gen Z
Sept. 6, 2022 -
Procter & Gamble throws support behind Trade Desk’s Unified ID
Sept. 2, 2022 -
Coca-Cola kicks off digitally driven World Cup campaign
Sept. 1, 2022 -
Heinz drops ketchup-stained vintage collection to celebrate sustainability
Aug. 30, 2022 -
Hyundai targets millennials, Gen Z with retro Netflix tie-up
Aug. 30, 2022 -
Kraft Heinz, Danone enrich first-party data through IRI, LiveRamp partnership
Aug. 29, 2022 -
Little Caesars deepens new NFL deal with TV spot, promotion
Aug. 29, 2022 -
Campaign Trail: NerdWallet solves financial problems for feet draggers and fence sitters
Aug. 26, 2022 -
Dentsu designs virtual brand characters for metaverse and beyond
Aug. 22, 2022 -
What PepsiCo’s $550M Celsius deal means for the energy drink brand
Aug. 22, 2022 -
Amazon picks Nielsen to measure ‘Thursday Night Football’ streams
Aug. 16, 2022 -
Tony the Tiger transforms into gr-r-eat Twitch streamer
Aug. 15, 2022 -
Omnicom launches gaming solution for brands
Aug. 15, 2022 -
Campaign Trail: Liquid I.V. fuels play to prove hydration isn’t just for athletes
Aug. 12, 2022