Chris is an associate editor of Marketing Dive. A native of South Florida, he moved to D.C. a decade ago to pursue a career as a political operative before ending up in the lucrative world of freelance arts journalism. Off the clock, he dabbles in cocktail making and voraciously consumes music, movies, TV and pro wrestling.
70 articles by Chris Kelly
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Pepsi creates team-specific videos, contests and packaging for homebound NFL fans
Sept. 11, 2020 -
Coors Light turns favorite video chat backgrounds into real vacations
Sept. 1, 2020 -
How El Pollo Loco tripled digital sales in 2020 by modernizing its marketing
Aug. 27, 2020 -
How Del Monte's Elana Gold handled being named CMO during the pandemic
July 30, 2020 -
NBC spoofs its own ad pitch with '30 Rock' primetime special
July 17, 2020 -
9 pivotal campaigns that show how marketing transformed in H1
July 13, 2020 -
Krispy Kreme's CMO on why the brand rolled out a Walmart exclusive during the pandemic
July 6, 2020 -
How Clorox built a DTC brand with the resources of a CPG giant
June 1, 2020 -
Why QSRs must move past competitive sparring in the COVID-19 era
May 18, 2020 -
After stumbling out of the gate, can Quibi deliver on its promise for marketers?
April 22, 2020 -
Chipotle's CMO on how the brand quickly pivoted in response to coronavirus
April 13, 2020 -
Why brands are doubling down on hip-hop talent
March 23, 2020 -
What the Aflac Duck can teach marketers about taking creative risks
Feb. 20, 2020 -
7 trends that show 2020 will be a make-or-break year for marketers
Jan. 6, 2020 -
How QSRs are leading the way on personalized, omnichannel experiences
Jan. 2, 2020 -
Marketer of the Year: PepsiCo
Dec. 9, 2019 -
Executive of the Year: Andrea Zahumensky, KFC
Dec. 9, 2019 -
How marketers can connect with Gen Z around social causes
Oct. 31, 2019 -
Tribune taps Lotame's Cartographer for 'one-and-done' data compliance
Oct. 30, 2019 -
Chili's new CMO dishes on brand DNA and marketing's role within the organization
Oct. 21, 2019 -
Study: Brand perceptions get bigger ding from social media than news
Sept. 19, 2019 -
Gold Peak Tea celebrates comforts of home with 'tea shed,' multichannel push
July 12, 2019 -
9 buzzworthy campaigns that set brands apart in 2019's first half
July 8, 2019 -
Bon & Viv looks to 'ban basic' vodka sodas this summer
June 25, 2019 -
Doritos, Audi stick with tie-ins for upcoming 'Spider-Man' movie
June 20, 2019