Chris Kelly
ReporterChris is a reporter for Marketing Dive. A native of South Florida, he moved to D.C. to pursue a career as a political operative before ending up in the lucrative world of freelance arts journalism. Off the clock, he dabbles in cocktail making and voraciously consumes movies and music.
505 articles by Chris Kelly
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Yves Saint Laurent Beauty ties Web3 to online shopping experience
Jan. 27, 2023 -
Unilever first to test Disney’s identity integration with Trade Desk
Jan. 26, 2023 -
DOJ slams Google to end ‘monopolistic grip’ on digital advertising
Jan. 24, 2023 -
M&M’s spokescandies take ‘indefinite pause’ amid polarizing rebrand
Jan. 23, 2023 -
Campaign Trail: Kraft Mac & Cheese animates the transformative power of noodles
Jan. 20, 2023 -
Porsche rides with esports giant FaZe Clan to reach next generation of luxury buyers
Jan. 19, 2023 -
Lay’s and Brazilian superstar Anitta power campaign with potato electricity
Jan. 18, 2023 -
McDonald’s ‘tech-forward’ Lunar New Year push features AI-powered ad
Jan. 12, 2023 -
Burger King taps longtime PepsiCo veteran as CMO
Jan. 10, 2023 -
Chex Mix remixes ‘Baby Got Back’ for bagel chips revival
Jan. 10, 2023 -
NBCU, Fox, Paramount, WBD unite to develop future of streaming measurement
Jan. 9, 2023 -
Chipotle rolls out ‘Freepotle’ rewards with TikTok, Instagram prize wheel
Jan. 9, 2023 -
Timex enters Web3 with Bored Ape NFT collaboration
Jan. 5, 2023 -
Campaign Trail: Jersey Mike’s Subs serves up authenticity with Danny DeVito
Oct. 7, 2022 -
Gen Z and CTV: Is a creative renaissance for TV ads in view?
Oct. 4, 2022 -
M&M’s introduces Purple candy mascot to celebrate acceptance, inclusivity
Sept. 28, 2022 -
Why Sonic drove away from in-car commercials for its latest campaign
Sept. 26, 2022 -
Campaign Trail: Kraft wants mayo lovers to let their freak flags fly
Sept. 23, 2022 -
Carl’s Jr., Hardee’s refresh brand identity with flavor as inspiration
Sept. 22, 2022 -
Retail media makes up 11% of global ad spend, GroupM says
Sept. 21, 2022 -
Samsung, NBCUniversal bring Rockefeller Center to the metaverse
Sept. 20, 2022 -
ESPN launches creator network to attract Gen Z
Sept. 19, 2022 -
Why brands are creating original songs for TikTok
Sept. 15, 2022 -
GM is first brand to integrate with NBCU’s data platform
Sept. 13, 2022 -
Fox taps Comscore as local TV currency
Sept. 12, 2022