Chris is an associate editor of Marketing Dive. A native of South Florida, he moved to D.C. a decade ago to pursue a career as a political operative before ending up in the lucrative world of freelance arts journalism. Off the clock, he dabbles in cocktail making and voraciously consumes music, movies, TV and pro wrestling.
39 articles by Chris Kelly
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Disruptor brands and influencers dominate haircare search, study finds
April 15, 2019 -
Bloomberg: YouTube forms unit to develop choose-your-own-adventure programming
April 10, 2019 -
Campaign Trail: NFL celebrates 100 years; Del Taco's fry soap; Dua Lipa does 'shoppertainment'
March 15, 2019 -
How PepsiCo and Mars Wrigley are rethinking insights in the age of Uber
March 11, 2019 -
Campaign Trail: Farmers' Dr. Seuss tie-in; Natural Light preps for summer; 'Sesame Street' gets designer digs
March 1, 2019 -
Amazon bows to political pressure, scraps NYC HQ2 plans
Feb. 14, 2019 -
How Cars.com intercepted Super Bowl conversations to increase traffic 42%
Feb. 11, 2019 -
Risk-averse advertisers fumble in historically boring Super Bowl
Feb. 4, 2019 -
7 trends set to shape marketing in 2019
Jan. 7, 2019 -
Campaign Trail: Burger King's royal gift; Krispy Kreme takes a stand; nutty holiday sweaters
Dec. 21, 2018 -
Dinosaurs and delis: How Tool of North America crafts epic experiences for Amazon
Dec. 18, 2018 -
Campaign Trail: Budweiser rallies competitors; Chipotle cooks up holiday displays; Maker's Mark toasts tradition
Dec. 7, 2018 -
Disruptor of the Year: Burger King
Dec. 3, 2018 -
Campaign Trail: Spotify shoots for holiday 3-peat; Stonyfield nods to 'Parks & Rec'; 'Viva La Vulva'
Nov. 30, 2018 -
Campaign Trail: Michelob's turkey trot; PETA grills Butterball; Yellow Tail hops on UGC trend
Nov. 21, 2018 -
8 CMOs with must-follow Twitter accounts
Nov. 15, 2018 -
Campaign Trail: NFL teams with 'Fortnite'; Jennie-O gives families the bird; Air New Zealand's safety remix
Nov. 9, 2018 -
Campaign Trail: Lundgren whips Volvo into shape; Starbucks' witchy brew; a powerful T-shirt
Oct. 26, 2018 -
Campaign Trail: Booking.com's spooky sleepover; Clooney's Nespresso quest; Gillette 3D prints razors
Oct. 19, 2018 -
4 takeaways on video from Advertising Week
Oct. 10, 2018 -
Smirnoff's Spotify API earned 630M impressions
Oct. 5, 2018 -
How Nike curbs the challenges of Instagram's popular Stories feature
Oct. 4, 2018 -
Cotton Inc.'s Fashion Week banner ads on Amazon deliver 5% CTR
Oct. 3, 2018 -
Lean Cuisine, DiGiorno deliver ROI over benchmarks with Twitter ad campaigns
Oct. 2, 2018 -
Campaign Trail: Steak-umm's wild rant; Björn Borg swaps drugs for clothes; Aviation Gin takes flight
Sept. 28, 2018