Chris Kelly
Senior ReporterChris is a senior reporter for Marketing Dive. A native of South Florida, he moved to D.C. to pursue a career as a political operative before ending up in the lucrative world of freelance arts journalism. Off the clock, he dabbles in cocktail making and voraciously consumes movies and music.
908 articles by Chris Kelly
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Campaign Trail: Coca-Cola travels across decades to tell a family story
Feb. 7, 2025 -
As Super Bowl’s cultural cachet grows, brands look beyond in-game ads
Feb. 6, 2025 -
Starbucks says ‘Hello Again’ by advertising around the Super Bowl
Feb. 5, 2025 -
Heinz teams with hip-hop hitmaker Mustard for new product, campaign
Feb. 3, 2025 -
What marketers can expect as CTV and retail media converge in 2025
Jan. 31, 2025 -
Why MLS is kicking off a brand campaign around the Super Bowl
Jan. 30, 2025 -
Starbucks bets on marketing to broader audience to support turnaround
Jan. 29, 2025 -
McDonald’s chief marketer steps down, company veteran steps into role
Jan. 28, 2025 -
How E.l.f. balances entertainment, purpose to tap into a TikTok trend
Jan. 28, 2025 -
Kimberly-Clark appoints first global chief creative and design officer
Jan. 27, 2025 -
J.M. Smucker’s CMO on how brands must face the challenges of 2025
Jan. 27, 2025 -
Campaign Trail: Dove’s iconic Beauty Bar is a canvas for celebration
Jan. 24, 2025 -
Nielsen’s latest MRC accreditation returns it to measurement pole position
Jan. 23, 2025 -
How Dogfish Head uses social-first marketing as craft beer tides change
Jan. 23, 2025 -
Dunkin’ CMO on building a ‘cinematic universe’ to capture attention
Jan. 22, 2025 -
State Farm will not advertise during Super Bowl amid Los Angeles fires
Jan. 16, 2025 -
Coors Light preps case of the Mondays for day after the Super Bowl
Jan. 15, 2025 -
Publicis Worldwide and Leo Burnett merge to form Leo
Jan. 14, 2025 -
How Rocket Companies’ rebrand sets the stage for a new Super Bowl approach
Jan. 14, 2025 -
Planet Fitness adds CMO from Marriott to build on recent growth
Jan. 13, 2025 -
Campaign Trail: Dollar Shave Club gets back to its disruptive roots
Jan. 10, 2025 -
Disney ramps up advertiser offerings as streaming wars enter next phase
Jan. 9, 2025 -
Albertsons, DoorDash boost advertiser offerings around data, measurement
Jan. 7, 2025 -
10 marketing predictions for 2025 as new era of productivity dawns
Jan. 7, 2025 -
Inside Athletic Brewing’s marketing as reach expands for nonalcoholic beer
Jan. 6, 2025