Chris Kelly
ReporterChris is a reporter for Marketing Dive. A native of South Florida, he moved to D.C. to pursue a career as a political operative before ending up in the lucrative world of freelance arts journalism. Off the clock, he dabbles in cocktail making and voraciously consumes movies and music.
622 articles by Chris Kelly
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Comscore, iSpot, VideoAmp picked for JIC’s next measurement move
Sept. 20, 2023 -
NYX turns Gen Z stars into Universal Monsters for Halloween campaign
Sept. 19, 2023 -
Frito-Lay enrolls Megan Thee Stallion at Flamin’ Hot University
Sept. 19, 2023 -
Campaign Trail: Samsung unleashes interns on a tablet in metatextual ad
Sept. 15, 2023 -
Lysol debuts Air-aoke pop-up to showcase new sanitizer’s power
Sept. 14, 2023 -
Ford hires Toyota veteran as global CMO
Sept. 13, 2023 -
How Champion shifted its brand name from a noun to a verb with new campaign
Sept. 13, 2023 -
Lunchables brings kids’ imaginations to life for Grilled Cheesies debut
Sept. 12, 2023 -
How Lowe’s is leveraging its NFL deal to inspire DIYers with new campaign
Sept. 7, 2023 -
Campaign Trail: Tractor escapes soda dystopia through hand-drawn animation
Sept. 1, 2023 -
Coke transforms QR codes into art to drive OOH engagement
Aug. 31, 2023 -
PepsiCo unretires football greats with portfolio-wide NFL kickoff campaign
Aug. 30, 2023 -
Pernod Ricard North America names Colin Kavanagh as CMO
Aug. 28, 2023 -
How Häagen-Dazs met its $1.5M commitment to underrepresented creators
Aug. 21, 2023 -
Campaign Trail: Adidas takes football off the pitch to elevate female stars
Aug. 18, 2023 -
Papa Johns readies creative, media agency reviews
Aug. 16, 2023 -
Bain: Metaverse could be $900B biz by 2030, even as hype dies down
Aug. 10, 2023 -
La-Z-Boy rolls out AI-powered ‘decliner’ as part of brand refresh
Aug. 9, 2023 -
Most marketers are experimenting with AI but feelings are mixed, survey says
Aug. 7, 2023 -
Campaign Trail: CSAA Insurance unites boy band vets as ‘Boys No More’
Aug. 4, 2023 -
Instagram celebrates Gen Z connections in short film-led campaign
Aug. 3, 2023 -
What marketers need to know about Gen Alpha
Aug. 2, 2023 -
McDonald’s says Grimace birthday push shook up strong Q2 earnings
July 27, 2023 -
Jell-O rebrands for first time in 10 years to meet new generation
July 27, 2023 -
How Coca-Cola cooked up meals with ‘The Bear,’ Gigi Hadid and more
July 26, 2023