Chris is an associate editor of Marketing Dive. A native of South Florida, he moved to D.C. a decade ago to pursue a career as a political operative before ending up in the lucrative world of freelance arts journalism. Off the clock, he dabbles in cocktail making and voraciously consumes music, movies, TV and pro wrestling.
64 articles by Chris Kelly
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Krispy Kreme's CMO on why the brand rolled out a Walmart exclusive during the pandemic
July 6, 2020 -
How Clorox built a DTC brand with the resources of a CPG giant
June 1, 2020 -
Why QSRs must move past competitive sparring in the COVID-19 era
May 18, 2020 -
After stumbling out of the gate, can Quibi deliver on its promise for marketers?
April 22, 2020 -
Chipotle's CMO on how the brand quickly pivoted in response to coronavirus
April 13, 2020 -
Why brands are doubling down on hip-hop talent
March 23, 2020 -
What the Aflac Duck can teach marketers about taking creative risks
Feb. 20, 2020 -
7 trends that show 2020 will be a make-or-break year for marketers
Jan. 6, 2020 -
How QSRs are leading the way on personalized, omnichannel experiences
Jan. 2, 2020 -
Marketer of the Year: PepsiCo
Dec. 9, 2019 -
Executive of the Year: Andrea Zahumensky, KFC
Dec. 9, 2019 -
How marketers can connect with Gen Z around social causes
Oct. 31, 2019 -
Tribune taps Lotame's Cartographer for 'one-and-done' data compliance
Oct. 30, 2019 -
Chili's new CMO dishes on brand DNA and marketing's role within the organization
Oct. 21, 2019 -
Study: Brand perceptions get bigger ding from social media than news
Sept. 19, 2019 -
Gold Peak Tea celebrates comforts of home with 'tea shed,' multichannel push
July 12, 2019 -
9 buzzworthy campaigns that set brands apart in 2019's first half
July 8, 2019 -
Bon & Viv looks to 'ban basic' vodka sodas this summer
June 25, 2019 -
Doritos, Audi stick with tie-ins for upcoming 'Spider-Man' movie
June 20, 2019 -
Welcome to Good Burger: Nickelodeon pops up restaurant to promote 'All That' return
June 14, 2019 -
Got to be real: the dos and don'ts of musical branding campaigns
June 5, 2019 -
IAB: Digital ad revenues pass $100B on mobile, video growth
May 7, 2019 -
CVS pledges not to use agencies that work with tobacco, e-cig companies
May 1, 2019 -
Hardee's celebrates meat-only sandwich by planting 10M vegetables
April 30, 2019 -
Ad-blocking browser Brave trades ad views for rewards
April 25, 2019