Super Bowl LVII was watched by 115.1 million viewers — not 113 million, as previously reported — according to a statement by Fox Sports. The figure spans viewers across Fox, Fox Deportes and digital streaming services.
"This revision is the product of a thorough review by Nielsen that revealed irregularities in the encoding that enables Nielsen’s measurement of TV viewing as well as issues with the out-of-home measurement of Super Bowl LVII," per the statement.
The revised figure makes February's game the most-watched Super Bowl in history, ahead of Super Bowl XLIX in 2015, which was viewed by 114.4 million people. With the addition of more than 2 million viewers, Super Bowl viewership was up 2% over last year's game (112.3 million).
The new figure is also closer to the audience estimated by Nielsen competitor iSpot, which in February said that game drew an average minute TV audience of approximately 118.2 million viewers. The game notched more than 5 billion ad impressions during the game, with 64.1% of all TV ad deliveries on the day airing on Fox and Fox Deportes, per iSpot data shared with Marketing Dive.
"We strive to meet the highest standards for transparency and accuracy in audience measurement," Nielsen said in a statement emailed to Marketing Dive. "We appreciate the support and collaboration from our partners at FOX and the NFL to correct previously unknown errors to ultimately provide a more accurate measure for this year’s total audience for the game."
The news comes as Nielsen last month regained Media Rating Council accreditation for its National TV Audience Measurement service. The measurement watchdog suspended Nielsen's accreditation in September 2021 after it had undercounted TV viewership. Despite regaining accreditation, Nielsen is still in the crosshairs of various industry players that continue to push for alternative measurement currencies this upfront season.