Peter is the Reporter of Marketing Dive. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Passionate about movies, especially if they're trash.
1124 articles by Peter Adams
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Acxiom integrates identity solution with Adobe to give marketers more control
Oct. 18, 2021 -
IAB: Advertisers must prioritize utility over cleverness, or lose out on digital boom
Oct. 18, 2021 -
Crockpot fires up NFT to target next generation of at-home cooks
Oct. 15, 2021 -
Popeyes heats up Megan Thee Stallion collab with merch drops, new chicken sandwich
Oct. 14, 2021 -
What's next for sustainability in marketing following a year of surprising resilience?
Oct. 14, 2021 -
Lowe's enters retail media fray as home improvement continues to engage shoppers
Oct. 13, 2021 -
Heinz dresses up ketchup as 'Tomato Blood' for Halloween effort hawking costume kits
Oct. 12, 2021 -
Omnicom acquires Jump 450 to build out performance marketing offering
Oct. 11, 2021 -
Stagwell's Mark Penn on post-merger growth and holding on to holiday optimism
Oct. 11, 2021 -
Walmart, Netflix open shopping hub to jump on hype for shows like 'Squid Game'
Oct. 11, 2021 -
TikTok adds roster of Sound Partners to emphasize audio's role in marketing success
Oct. 8, 2021 -
Gatorade showcases 'dunk' celebrations with season-long NFL push featuring gaming
Oct. 7, 2021 -
General Mills takes football tailgating virtual with interactive 'homegate' experience
Oct. 6, 2021 -
Facebook feels one-two punch of whistleblower, tech outages. Don't expect a big brand response
Oct. 5, 2021 -
CPG brands ditch domestic tropes for culture-led marketing. Will it pay off?
Oct. 5, 2021 -
Dentsu launches bespoke gaming solution to help brands navigate booming category
Oct. 4, 2021 -
Lexus puts Marvel 'Eternals' hero behind the wheel in new cinematic spot
Oct. 4, 2021 -
WPP, Snap establish AR Lab focused on linking augmented reality with commerce
Sept. 30, 2021 -
Unilever's new startup program kicks off with eye on $3.4T social commerce opportunity
Sept. 29, 2021 -
Miller Lite forges luxury ring collection that rewards football fans for reuniting
Sept. 28, 2021 -
IPG adopts analytics tool to measure TV, streaming diversity benchmarks
Sept. 27, 2021 -
Crown Royal 3D-prints immersive world for canned cocktails
Sept. 27, 2021 -
Behr lets Spotify users visualize music with help from Katy Perry
Sept. 24, 2021 -
Carl's Jr., Hardee's offer Adult Swim meals themed around nostalgic fan favorites
Sept. 23, 2021 -
Roku unveils Shopify integration in quest to secure more SMB ad dollars
Sept. 22, 2021