Peter is the Associate Editor of Marketing Dive. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Passionate about movies, especially if they're trash.
471 ARTICLES BY Peter Adams
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NYC & Company's new CMO talks data, influencers and why the city doesn't market itself
March 25, 2019 -
Hilton rings in 100 years with content series inspired by John Lennon and Yoko Ono's Bed-In
March 22, 2019 -
Netflix axed its global brand marketing team around CMO departure, Adweek reports
March 21, 2019 -
Miller Lite reimagines controversial Bud Light ad, provoking a response
March 20, 2019 -
Instagram launches in-app checkout with 20 major brands
March 19, 2019 -
Surprising don'ts for cause-related marketing
March 18, 2019 -
Burger King takes on Starbucks with app-based coffee subscription service
March 15, 2019 -
Campaign Trail: NFL celebrates 100 years; Del Taco's fry soap; Dua Lipa does 'shoppertainment'
March 15, 2019 -
NYT: Criminal probe into Facebook entangles smartphone makers
March 14, 2019 -
Pandora offers more granular targeting, including smart speaker-specific ads
March 13, 2019 -
Budweiser flips the script on past sexist ads
March 8, 2019 -
Cox pilots AI-powered audio ad unit from Spark Foundry, AI Music
March 7, 2019 -
McDonald's drives 8.4K in-app actions by tying geofenced billboards to Waze
March 7, 2019 -
Coors Light puts agency roster in review, ramps up digital spend
March 6, 2019 -
Study: Amazon bests digital rivals, banks in earning consumer trust around data
March 5, 2019 -
Campaign Trail: Farmers' Dr. Seuss tie-in; Natural Light preps for summer; 'Sesame Street' gets designer digs
March 1, 2019 -
As an era of self-regulation ends, marketers fear uncharted, risky waters for data privacy
Feb. 25, 2019 -
P&G plans physical business incubator as part of Ventures initiative
Feb. 25, 2019 -
Amazon seeks a better way to do loyalty rewards with new Moments program
Feb. 14, 2019 -
Mastercard tunes in 'sonic brand identity' as audio marketing continues to rise
Feb. 8, 2019 -
Bad actors exploited ads.txt in scheme targeting high-profile publishers
Feb. 7, 2019 -
P&G buys purpose-driven feminine care marketer This Is L.
Feb. 5, 2019 -
Risk-averse advertisers fumble in historically boring Super Bowl
Feb. 4, 2019 -
Top ad trade bodies push for clarity around California consumer privacy law
Feb. 1, 2019 -
Coke, P&G's Charmin will pilot Hulu's new 'pause ads' in Q2
Jan. 31, 2019