Peter is the Associate Editor of Marketing Dive. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Passionate about movies, especially if they're trash.
402 ARTICLES BY Peter Adams
- Nov. 12, 2018 As FBI agency probe heats up, marketers express concern over cooperating
- Nov. 9, 2018 P&G streamlines operations with 6 industry-focused business units
- Nov. 9, 2018 Campaign Trail: NFL teams with 'Fortnite'; Jennie-O gives families the bird; Air New Zealand's safety remix
- Nov. 8, 2018 Why independent ad agency Decoded just launched its own DTC brand
- Nov. 7, 2018 Tug-of-war: How disruptors fight to balance brand and performance marketing
- Nov. 5, 2018 Accenture Interactive acquires digital-first creative agency Kolle Rebbe
- Nov. 5, 2018 NFL blitz: the many players disrupting football advertising in 2018
- Nov. 1, 2018 How Bonobos grows brand purpose following its controversial sale to Walmart
- Oct. 31, 2018 Why the fierce battle between direct and traditional brands isn't so clear-cut
- Oct. 30, 2018 Mars Wrigley's chief Halloween officer answers our burning candy marketing questions
- Oct. 26, 2018 Amazon's ad business racks up $2.5B while sales face 'slightly worrying' slowdown
- Oct. 26, 2018 Campaign Trail: Lundgren whips Volvo into shape; Starbucks' witchy brew; a powerful T-shirt
- Oct. 25, 2018 WPP looks to sell stake in Kantar as Q3 results send shares plunging
- Oct. 24, 2018 Apple's Cook pushes for US privacy law, with GDPR model in mind
- Oct. 22, 2018 Accenture sharpens content marketing capabilities with New Content acquisition
- Oct. 19, 2018 IPG outperforms peers, posting strong organic growth for Q3
- Oct. 19, 2018 Campaign Trail: Booking.com's spooky sleepover; Clooney's Nespresso quest; Gillette 3D prints razors
- Oct. 17, 2018 Facebook denies fresh claims that it sat on faulty video metrics info
- Oct. 17, 2018 Inside Starbucks' secretive, ad-free Facebook community for fall enthusiasts
- Oct. 15, 2018 ANA: In-house agencies rapidly proliferate, and they're handling more important work
- Oct. 12, 2018 Campaign Trail: M&M's Halloween haunt; Carl's Jr. stumps for 'condimeat'; a legendary beer campaign
- Oct. 11, 2018 ANA letter to members signals FBI probe into agency practices is ramping up
- Oct. 10, 2018 What true brand bravery looks like, according to marketers who took the leap
- Oct. 10, 2018 Lyft picks up Sonos vet Joy Howard as CMO
- Oct. 9, 2018 CNBC: Some brands are shifting up to 60% of Google search budgets to Amazon