Peter is the Associate Editor of Marketing Dive. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Passionate about movies, especially if they're trash.
566 articles by Peter Adams
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How CPGs like MillerCoors, PepsiCo use Pinterest to energize product launches
Sept. 19, 2019 -
Pepsi heralds return of 'Sunday Night Football' to Cleveland with limited-edition soda
Sept. 17, 2019 -
Majority of NFL fans watched opening week games via streaming, apps
Sept. 13, 2019 -
Hasbro wades into gender pay discussion with female-focused Ms. Monopoly
Sept. 11, 2019 -
ANA breaks with past approach on new measurement unit
Sept. 10, 2019 -
Publicis acquires full-service indie agency Rauxa
Aug. 20, 2019 -
Accenture Interactive buys design shop Insitum to firm up Latin American presence
Aug. 13, 2019 -
Can brands avoid backlash as sustainability scrutiny piles up?
Aug. 12, 2019 -
Keystone Light offers to pay a year's worth of rent for 13 cash-strapped consumers
Aug. 9, 2019 -
Burger King mascot streams with esports stars to promote Impossible Whopper
Aug. 8, 2019 -
Study: Consumer brands waste $50B of digital, trade marketing spend
Aug. 7, 2019 -
Taco Bell global brand chief departs, duties split between 2 SVPs
Aug. 5, 2019 -
Pinterest posts 62% revenue jump in 'blowout' Q2
Aug. 2, 2019 -
Kantar looks to speed up, scale data-driven transformation under Bain
Aug. 2, 2019 -
JPMorgan Chase inks 5-year deal to generate marketing copy via AI
July 30, 2019 -
Amazon's opening of Fire TV ad inventory to Dataxu, The Trade Desk has restrictions
July 29, 2019 -
Ad Age: Amazon courts Colgate, L'Oréal and Lululemon for 'audio ads' test
July 25, 2019 -
CMOs grapple with smaller budgets, 'short-termism' in proving results, survey finds
July 24, 2019 -
P&G Ventures bets on female-led startups with Vinetta Project deal
July 23, 2019 -
Pampers links with Alphabet unit on connected baby monitoring system
July 22, 2019 -
Ordering app Ritual pilots AdQuick's performance-based OOH format
July 19, 2019 -
Lay's selfie-focused 'Smiles' campaign returns, building on success of 1st run
July 17, 2019 -
Taco Bell, T-Mobile to open co-branded pop-up stores offering free food, merch
July 16, 2019 -
P&G amplifies call for equal pay, makes financial pledge following World Cup victory
July 15, 2019 -
YouTube amplifies monetization options for creators as early tools drive revenue
July 12, 2019