Peter is the Associate Editor of Marketing Dive. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Passionate about movies, especially if they're trash.
354 ARTICLES BY Peter Adams
- July 20, 2018 Campaign Trail: Purple fights 'Sunday Scaries'; LG rewards Netflix bingers; lobster-themed live streams
- July 18, 2018 How Coke amplifies in-stadium experiences via digital tech
- July 16, 2018 Schlage's switch to programmatic TV buying unlocks 3x increase in ROI
- July 5, 2018 Why Jimmy John's CMO is spotlighting employees for the brand's biggest campaign to date
- June 29, 2018 Campaign Trail: 7-Eleven Norway's chlamydia ads; LG calls on Ryans; Tiffany Haddish returns to Groupon
- June 28, 2018 Taco Bell heralds return of Nacho Fries with blockbuster 'Demolition Man' tie-up
- June 22, 2018 Campaign Trail: Burger King Russia's World Cup disaster; Snickers' apology tour; McDonald's debuts the 'Frylus'
- June 15, 2018 Campaign Trail: Schwinn's 'Stranger Things' success; KFC's Bucket Björn; Tic Tac gamifies gum
- June 13, 2018 BBDO NY's outgoing CMO on heading for Hollywood and what's new in entertainment marketing
- June 12, 2018 'IHOb' might be a big win for IHOP despite mixed reception to burgers
- June 8, 2018 Campaign Trail: IHOP's mystery name change; Wendy's ditches the snark; Planet Fitness examines 'dad bods'
- June 5, 2018 Senate panel to probe Facebook after NYT points to new data collection lapses
- June 1, 2018 Campaign Trail: Pedigree plays virtual fetch; Tums delivers 'TummerTime' relief; A1's meat-scented candles
- May 25, 2018 Campaign Trail: Cintas maps bathroom stops; Ikea lulls people to sleep; Vitamin disruptor delivers
- May 23, 2018 Chobani on the power of in-house creative and not obsessing over efficiency
- May 18, 2018 Campaign Trail: 3 ways marketers are celebrating the royal wedding of Prince Harry and Meghan Markle
- May 15, 2018 KFC's CMO talks building trust, Amazon's Twitch and mobile trends
- May 8, 2018 How Macy's and IBM tackle 'thumb scrolling' on digital video
- May 4, 2018 Kellogg's went from zero to 60 on digital thanks to 2 campaigns
- May 4, 2018 Everything marketers missed at YouTube's buzzy 2018 Brandcast upfront
- May 1, 2018 YouTube narrows gap with TV via new ad sales strategies
- April 27, 2018 Campaign Trail: Facebook's mea culpa; Realtor.com makes odd pairing; a viral self-parody
- April 20, 2018 Campaign Trail: 'Handmaid's Tale'-inspired lingerie; Baskin-Robbins twerks; a powerful message on LBGT rights
- April 18, 2018 Google brings AI-powered ad suggestions to AdWords campaigns
- April 13, 2018 Campaign Trail: Deadpool sells out; Nike holds sneaker therapy; Del Monte reaches millennials