Peter Adams
Senior Reporter | @PatchAdams03Peter is the Senior Reporter of Marketing Dive. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Passionate about movies, especially if they're trash.
1482 articles by Peter Adams
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Blockchain, metaverse continue to command CMO interest despite snags
Jan. 26, 2023 -
A&W addresses mascot’s ‘polarizing’ lack of pants in riff on M&M’s uproar
Jan. 25, 2023 -
Data clean room craze raises new questions about access, interoperability
Jan. 24, 2023 -
P&G touts big savings from fabric care in-housing strategy
Jan. 23, 2023 -
Netflix believes ads will eventually drive at least 10% of revenue
Jan. 20, 2023 -
Avocados from Mexico gives Super Bowl parties a glow up with Pantone
Jan. 19, 2023 -
Welch’s Fruit Snacks ties big game giveaway to QR code-enabled ads
Jan. 18, 2023 -
9 marketing trends to watch as 2023 tests transformation bets
Jan. 18, 2023 -
Miller Lite, Coors Light make cases for Super Bowl spotlight
Jan. 17, 2023 -
How Hollister and Forever 21 manage long-term creator relationships
Jan. 17, 2023 -
Pepsi to tout zero-sugar reformulation in first Super Bowl ad in 3 years
Jan. 13, 2023 -
Lowe’s in-houses retail media operations in efficiency play
Jan. 12, 2023 -
Ryan Reynolds reads from AI-generated script in new Mint Mobile ad
Jan. 11, 2023 -
Meta implements new system for addressing algorithmic ads bias
Jan. 10, 2023 -
Dunkin’ reportedly picks new creative agency, clouding future with Anomaly
Jan. 9, 2023 -
Mercedes-Benz reimagines iconic nodding dog ornament as virtual character
Jan. 6, 2023 -
M&M’s unites female spokescandies to celebrate women bucking convention
Jan. 5, 2023 -
Nielsen’s cross-platform measurement product sets launch date
Jan. 4, 2023 -
Kenan Thompson interns for Old Navy in video series invoking ‘Kindergarten Cop’
Jan. 3, 2023 -
Triscuit embraces its unapologetic side with Gordon Ramsay
Dec. 22, 2022 -
YouTube secures NFL Sunday Ticket to shore up streaming position
Dec. 21, 2022 -
Tumblr launches livestreaming to capture bigger share of creator market
Dec. 20, 2022 -
Major League Pickleball names Margaritaville title sponsor, capping off banner year
Dec. 16, 2022 -
Skyy Vodka finances nuptials to celebrate same-sex marriage bill
Dec. 15, 2022 -
Doritos opens ghost kitchen catering to late-night cravings
Dec. 14, 2022