Peter is the Associate Editor of Marketing Dive. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Passionate about movies, especially if they're trash.
341 ARTICLES BY Peter Adams
- May 25, 2018 Campaign Trail: Cintas maps bathroom stops; Ikea lulls people to sleep; Vitamin disruptor delivers
- May 23, 2018 Chobani on the power of in-house creative and not obsessing over efficiency
- May 18, 2018 Campaign Trail: 3 ways marketers are celebrating the royal wedding of Prince Harry and Meghan Markle
- May 15, 2018 KFC's CMO talks building trust, Amazon's Twitch and mobile trends
- May 8, 2018 How Macy's and IBM tackle 'thumb scrolling' on digital video
- May 4, 2018 Kellogg's went from zero to 60 on digital thanks to 2 campaigns
- May 4, 2018 Everything marketers missed at YouTube's buzzy 2018 Brandcast upfront
- May 1, 2018 YouTube narrows gap with TV via new ad sales strategies
- April 27, 2018 Campaign Trail: Facebook's mea culpa; Realtor.com makes odd pairing; a viral self-parody
- April 20, 2018 Campaign Trail: 'Handmaid's Tale'-inspired lingerie; Baskin-Robbins twerks; a powerful message on LBGT rights
- April 18, 2018 Google brings AI-powered ad suggestions to AdWords campaigns
- April 13, 2018 Campaign Trail: Deadpool sells out; Nike holds sneaker therapy; Del Monte reaches millennials
- April 11, 2018 Why marketers should take a second look at gender representation
- April 3, 2018 UPDATE: WPP probing CEO Sorrell for potential misuse of assets, improper behavior
- March 23, 2018 Campaign Trail: Starbucks's fortune-telling Frappuccino; AR T-shirt explores the human body
- March 19, 2018 Purpose takes center stage for PepsiCo, Stella Artois at SXSW
- March 11, 2018 For L'Oreal and Home Depot, AI quickly becomes table stakes
- March 8, 2018 McDonald's logo flip stunt for International Women's Day falls flat
- March 6, 2018 Report: Marriott consolidates paid media business under Publicis to hone data focus
- Feb. 28, 2018 How Intel evolved from an invisible 'ingredient brand' to win over more millennials
- Feb. 14, 2018 Unilever's blockchain partnership with IBM delivers promising early results
- Feb. 13, 2018 What Unilever's CMO really said about Google and Facebook
- Feb. 8, 2018 Lay's looks to put a smile on the faces of millennial snackers
- Feb. 5, 2018 The final score: Meet the advertising winners and losers from Super Bowl LII
- Feb. 5, 2018 By the numbers: A look at Super Bowl LII marketing data