Peter Adams
Senior Reporter | @PatchAdams03Peter is the Senior Reporter of Marketing Dive. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Passionate about movies, especially if they're trash.
1864 articles by Peter Adams
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Life cereal brings back Mikey to ride wave of nostalgic marketing
Sept. 13, 2024 -
JCPenney’s Prime Video football blitz ties celebrities to weekly deals
Sept. 11, 2024 -
Former Hyundai CMO named X’s global head of marketing
Sept. 10, 2024 -
VML Global CEO Jon Cook on agency merger, AI bets and optimism
Sept. 9, 2024 -
How Target is courting pet owners with a collection designed by ‘fur-fluencers’
Sept. 9, 2024 -
Nike depicts drudgery of running in latest leg of comeback campaign
Sept. 6, 2024 -
Inside Tostitos’ biggest NFL campaign to date, starring Patriots royalty
Sept. 5, 2024 -
E.l.f. Cosmetics bows entertainment brand with original album release
Sept. 4, 2024 -
‘Maybe It’s Maybelline’ returns, reworked for TikTok era of beauty marketing
Sept. 3, 2024 -
Heinz double dips on ‘Irrational Love’ as masterbrand platform boosts performance
Aug. 30, 2024 -
KFC names new US CMO to bolster turnaround efforts
Aug. 29, 2024 -
Chili’s CMO on brand’s winning value message and evolving data strategy
Aug. 29, 2024 -
Hyundai’s former CMO Zepeda departs following internal reorganization
Aug. 28, 2024 -
Buffalo Wild Wings brings Jason Kelce back to football in new ads
Aug. 27, 2024 -
Dentsu enriches sports marketing data strategy with Sports Innovation Lab
Aug. 26, 2024 -
Coke Zero Sugar leans into gaming to reach Gen Z college football fans
Aug. 23, 2024 -
Marketing data security threats are rising: Where CMOs see gaps
Aug. 22, 2024 -
Gap gets loose with pop star Troye Sivan in latest dance-heavy ads
Aug. 21, 2024 -
Netflix boosts advertiser dealmaking with fine-tuned strategy
Aug. 20, 2024 -
Simon Cowell judges Domino’s Pizza alongside new quality captains
Aug. 19, 2024 -
Walmart’s ad unit extends blockbuster growth streak, boosting profits
Aug. 16, 2024 -
James, LeBron James: Lobos 1707 casts NBA legend as spy in new ads
Aug. 15, 2024 -
Choice Hotels names new creative, media agencies to drive brand awareness
Aug. 14, 2024 -
Allbirds CMO on why brand building is key to company’s turnaround plan
Aug. 14, 2024 -
WeightWatchers debuts new creative as it navigates weight-loss drug boom
Aug. 12, 2024