Peter is the Associate Editor of Marketing Dive. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Passionate about movies, especially if they're trash.
515 articles by Peter Adams
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WSJ: Target eyes acquiring WPP's Triad unit as retail rivals ramp up ad ambitions
May 24, 2019 -
Nike's new product drop has 'Fortnite' characters sporting signature kicks
May 23, 2019 -
Reuters: Walmart's 1st event pitching ad business draws P&G, Unilever and Coke
May 22, 2019 -
Corn Nuts is driving sales — and winning millennials — with 'out of the box' Twitter marketing
May 22, 2019 -
Coke resurrects notorious New Coke flop for Netflix's 'Stranger Things'
May 21, 2019 -
DoorDash emulates restaurant pop-up trend in new integrated campaign
May 20, 2019 -
Bloomberg: Amazon nears acquisition of key Sizmek ad tech as rivalry with Google grows
May 16, 2019 -
Taco Bell is opening a hotel in brand's biggest lifestyle play yet
May 16, 2019 -
Hershey's embraces emoji for summer packaging play focused on sharing
May 15, 2019 -
Google's new ad formats leverage machine learning to sharpen privacy focus
May 14, 2019 -
WSJ: Viacom, CBS and Fox inch toward addressable TV, but it won't be an upfronts focus
May 13, 2019 -
Deloitte Digital buys agency Pervorm to strengthen search, social and programmatic
May 10, 2019 -
Turf war: Can digital heavyweights fend off linear TV's online land grab?
May 10, 2019 -
Schick owner Edgewell buys razor disruptor Harry's for $1.4B
May 9, 2019 -
'Detective Pikachu' star Ryan Reynolds trolls fans with link to movie 'leak' on YouTube
May 8, 2019 -
How Kraft Heinz plans to give moms a break for Mother's Day
May 7, 2019 -
Kraft Heinz loses marketing chief amid ongoing turmoil
May 6, 2019 -
J&J shares YouTube successes after growing spend on the platform by 250%
May 3, 2019 -
Target, Walmart envision radically different futures for their growing media businesses
May 3, 2019 -
Inside Hulu's pitch to drive half of revenue from 'nondisruptive and nontraditional' ads
May 2, 2019 -
How Studio 71 is prepping for influencer marketing's data-driven, cross-platform future
May 1, 2019 -
WSJ: Marriott moves into home-sharing market with Airbnb-like service
April 29, 2019 -
Sweetarts looks to win over Gen Z with diversity-driven 'Be Both' campaign
April 24, 2019 -
Netflix plots New York production hub, hiring spree around marketing, content
April 23, 2019 -
What Keith Weed's departure means for Unilever — and CMOs generally
April 23, 2019