Peter Adams
Senior Reporter | @PatchAdams03Peter is the Senior Reporter of Marketing Dive. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Passionate about movies, especially if they're trash.
1744 articles by Peter Adams
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Lean Cuisine lights up freezer aisle with Regina Hall for first campaign in 4 years
March 18, 2024 -
Hyundai celebrates sneaker culture to boost Sante Fe with Black audiences
March 15, 2024 -
Garnier launches new line with biggest investment in over 10 years
March 14, 2024 -
‘Godzilla x Kong’ storms Roblox for platform’s first immersive movie trailer
March 13, 2024 -
Ad tech, agency firms continue to prop up MFAs despite crackdown pledges
March 11, 2024 -
Why Minute Maid Zero Sugar hired Jon Hamm to pitch juice that ‘Sells Itself’
March 11, 2024 -
ABC’s Oscars telecast sells out of ads, with fresh brand integrations on deck
March 8, 2024 -
Hugo Boss lands on Roblox to promote new denim-inspired clothing line
March 7, 2024 -
Corona anoints Pedro Pascal top brand ambassador to connect to culture
March 6, 2024 -
Dove tackles Gen Alpha anti-aging craze with Drew Barrymore
March 5, 2024 -
UTA buys Gen Z-focused consultancy amid marketing services expansion
March 4, 2024 -
Home Depot tops inclusive brand rankings as DEI faces challenges
March 1, 2024 -
Gap reworks Jungle’s TikTok hit to show off spring linen collection
Feb. 29, 2024 -
Dick’s enlists Kathryn Hahn, Will Arnett to showcase e-commerce convenience
Feb. 28, 2024 -
Mucinex invites players to crush Mr. Mucus in AI-powered game
Feb. 27, 2024 -
WPP feels pinch of tech pullback as AI strategy comes into focus
Feb. 26, 2024 -
Walmart-Vizio deal raises fresh concerns about retail media walled gardens
Feb. 23, 2024 -
Welch’s Fruit Snacks appoints new creative AOR to keep pace with culture
Feb. 22, 2024 -
Quaker celebrates everyday moments of affirmation in creative reset
Feb. 21, 2024 -
Walmart buys Vizio for $2.3B as retail media race turns to streaming
Feb. 20, 2024 -
ANA: Marketing workforce diversity slips, reversing yearslong trend
Feb. 16, 2024 -
Google bats back at IAB Tech Lab’s Privacy Sandbox takedown
Feb. 15, 2024 -
Ikea defies ‘don’t try this at home’ in debut creative from McCann
Feb. 14, 2024 -
Coke lends Zero Sugar a voice in ads, TikTok filter referencing 2000s pop hit
Feb. 13, 2024 -
‘Advertisers tried too hard’: Few Super Bowl LVIII ads win as celeb takeover continues
Feb. 12, 2024