An article from

Peter Adams

Reporter

Peter is the Associate Editor of Marketing Dive. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Passionate about movies, especially if they're trash.

543 articles by Peter Adams

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P&G amplifies call for equal pay, makes financial pledge following World Cup victory
July 15, 2019
YouTube amplifies monetization options for creators as early tools drive revenue
July 12, 2019
NBA nets Twitch marketer Kate Jhaveri as new CMO
July 11, 2019
Supercuts seeks fresh brand look with humorous campaign, technology push
July 10, 2019
Facebook emulates rivals' monetization playbooks to draw more creators
July 9, 2019
The year of 'woke-washing': How tone-deaf activism risks eroding brands
July 8, 2019
9 buzzworthy campaigns that set brands apart in 2019's first half
July 8, 2019
Report: Teen phenomenon TikTok taps 4 agencies to hone US strategy
July 3, 2019
WSJ: Nike pulls flag-themed sneaker at Kaepernick's behest, setting off firestorm
July 2, 2019
Diet Coke debuts label-free cans in challenge to stereotypes
June 27, 2019
Sabra warns 'The Vegans are Coming' with hotline for summer barbecue hosts
June 25, 2019
LiveRamp sets sights on data-targeted TV future with Data Plus Math acquisition
June 24, 2019
Keith Weed, who retired from Unilever in May, again ranked most influential CMO
June 21, 2019
Havas acquires majority stake in streaming, gaming specialist shop Battery
June 20, 2019
Quibi secures $100M in ad commitments from P&G, Walmart, Google and others
June 19, 2019
How Unilever used DNA analysis to reduce stereotypical thinking among marketers
June 17, 2019
Facebook unveils plans, mobile wallet for new cryptocurrency
June 14, 2019
What marketers need to know from Mary Meeker's 2019 Internet Trends report
June 12, 2019
KFC's exclusive Mtn Dew flavor aspires to cult success of Baja Blast
June 11, 2019
Hyatt offers last-minute Pride packages via experience-focused Find platform
June 10, 2019
Can Monster, a dot-com brand built on Super Bowl ads, find its footing again with targeted TV?
June 10, 2019
Ycor drops bid for Sizmek assets, clearing way for Amazon deal
June 7, 2019
Smirnoff mixes influencers, experiential and content marketing for extensive Pride campaign
June 6, 2019
Cadillac's 3-step Oscars campaign drove a 47% spike in dealership site traffic
June 6, 2019
Lyft parts ways with CMO after 8 months, shakes up marketing department
May 31, 2019
What do publishers gain from behavioral ad targeting? Not much, researchers say
May 30, 2019
LinkedIn buys identity resolution firm Drawbridge to strengthen privacy offer
May 29, 2019
Chipotle integrates Twitter with SMS to dole out free burritos to basketball fans
May 28, 2019
WSJ: Target eyes acquiring WPP's Triad unit as retail rivals ramp up ad ambitions
May 24, 2019
Nike's new product drop has 'Fortnite' characters sporting signature kicks
May 23, 2019
Reuters: Walmart's 1st event pitching ad business draws P&G, Unilever and Coke
May 22, 2019
Corn Nuts is driving sales — and winning millennials — with 'out of the box' Twitter marketing
May 22, 2019
Coke resurrects notorious New Coke flop for Netflix's 'Stranger Things'
May 21, 2019
DoorDash emulates restaurant pop-up trend in new integrated campaign
May 20, 2019
Amazon acquires key Sizmek ad tech as rivalry with Google grows
May 16, 2019
Taco Bell is opening a hotel in brand's biggest lifestyle play yet
May 16, 2019
Hershey's embraces emoji for summer packaging play focused on sharing
May 15, 2019
Google's new ad formats leverage machine learning to sharpen privacy focus
May 14, 2019
WSJ: Viacom, CBS and Fox inch toward addressable TV, but it won't be an upfronts focus
May 13, 2019
Deloitte Digital buys agency Pervorm to strengthen search, social and programmatic
May 10, 2019
Turf war: Can digital heavyweights fend off linear TV's online land grab?
May 10, 2019
Schick owner Edgewell buys razor disruptor Harry's for $1.4B
May 9, 2019
'Detective Pikachu' star Ryan Reynolds trolls fans with link to movie 'leak' on YouTube
May 8, 2019
How Kraft Heinz plans to give moms a break for Mother's Day
May 7, 2019
Kraft Heinz loses marketing chief amid ongoing turmoil
May 6, 2019
J&J shares YouTube successes after growing spend on the platform by 250%
May 3, 2019
Target, Walmart envision radically different futures for their growing media businesses
May 3, 2019
Inside Hulu's pitch to drive half of revenue from 'nondisruptive and nontraditional' ads
May 2, 2019
How Studio 71 is prepping for influencer marketing's data-driven, cross-platform future
May 1, 2019
WSJ: Marriott moves into home-sharing market with Airbnb-like service
April 29, 2019
Sweetarts looks to win over Gen Z with diversity-driven 'Be Both' campaign
April 24, 2019
Netflix plots New York production hub, hiring spree around marketing, content
April 23, 2019
What Keith Weed's departure means for Unilever — and CMOs generally
April 23, 2019
AT&T's WarnerMedia pulls out of advanced TV coalition OpenAP
April 22, 2019
Taco Bell pens open letter pushing fans to take down Taco Tuesday
April 18, 2019
Netflix content chief to oversee marketing, lead new CMO search
April 17, 2019
PepsiCo scraps plans for 'orbital billboard'
April 16, 2019
P&G's Pritchard calls for digital media's reinvention as 'dark side' worsens
April 11, 2019
Study: DTC shoppers served both linear, CTV ads are 2x more likely to buy
April 11, 2019
Patagonia sues AB InBev over new brew bearing 'Patagonia' name
April 10, 2019
IBM shifts focus with sale of Watson marketing, commerce solutions
April 9, 2019
Trolli taps weird web humor specialists for largest campaign to date
April 9, 2019
Accenture buys Spanish shop Shackleton, extending creative buildup
April 8, 2019
Study: Facebook ad targeting still discriminates, even when marketers go broad
April 5, 2019
Agency leaders see opportunity — and risks — in marketers' data privacy turmoil
April 4, 2019
Accenture to buy Droga5 in significant bet on creative agency know-how
April 3, 2019
Unilever mulls ending CMO position with Weed's retirement, The Drum reports
April 2, 2019
Publicis completes $4B purchase of Epsilon as data marketing race heats up
April 1, 2019
How Audi shifted gears from being a quiet niche brand to a progressive challenger
April 1, 2019
McDonald's makes black millennial consumers top priority with extensive 'campaign movement'
March 29, 2019
Unilever adds 'more rigour' to online ad buying with strictly vetted publisher network
March 28, 2019
Dove debuts #ShowUs image library to diversify depictions of women in media
March 27, 2019
NYC & Company's new CMO talks data, influencers and why the city doesn't market itself
March 25, 2019
Hilton rings in 100 years with content series inspired by John Lennon and Yoko Ono's Bed-In
March 22, 2019
Netflix axed its global brand marketing team around CMO departure, Adweek reports
March 21, 2019
Miller Lite reimagines controversial Bud Light ad, provoking a response
March 20, 2019
Instagram launches in-app checkout with 20 major brands
March 19, 2019
Surprising don'ts for cause-related marketing
March 18, 2019
Burger King takes on Starbucks with app-based coffee subscription service
March 15, 2019
Campaign Trail: NFL celebrates 100 years; Del Taco's fry soap; Dua Lipa does 'shoppertainment'
March 15, 2019
NYT: Criminal probe into Facebook entangles smartphone makers
March 14, 2019
Pandora offers more granular targeting, including smart speaker-specific ads
March 13, 2019
Budweiser flips the script on past sexist ads
March 8, 2019
Cox pilots AI-powered audio ad unit from Spark Foundry, AI Music
March 7, 2019
McDonald's drives 8.4K in-app actions by tying geofenced billboards to Waze
March 7, 2019
Coors Light puts agency roster in review, ramps up digital spend
March 6, 2019
Study: Amazon bests digital rivals, banks in earning consumer trust around data
March 5, 2019
Campaign Trail: Farmers' Dr. Seuss tie-in; Natural Light preps for summer; 'Sesame Street' gets designer digs
March 1, 2019
As an era of self-regulation ends, marketers fear uncharted, risky waters for data privacy
Feb. 25, 2019
P&G plans physical business incubator as part of Ventures initiative
Feb. 25, 2019
Amazon seeks a better way to do loyalty rewards with new Moments program
Feb. 14, 2019
Mastercard tunes in 'sonic brand identity' as audio marketing continues to rise
Feb. 8, 2019
Bad actors exploited ads.txt in scheme targeting high-profile publishers
Feb. 7, 2019
P&G buys purpose-driven feminine care marketer This Is L.
Feb. 5, 2019
Risk-averse advertisers fumble in historically boring Super Bowl
Feb. 4, 2019
Top ad trade bodies push for clarity around California consumer privacy law
Feb. 1, 2019
Coke, P&G's Charmin will pilot Hulu's new 'pause ads' in Q2
Jan. 31, 2019
Domino's doles out loyalty points for all pizza — including competitors' — with help of AI
Jan. 30, 2019
Kraft Heinz's Devour places ad on porn site for edgy Super Bowl campaign
Jan. 29, 2019
Kantar: Marketers rethink gender-based targeting, but some are more sluggish
Jan. 28, 2019
Will Facebook's bold play to unify Instagram, WhatsApp and Messenger pay off?
Jan. 28, 2019
WSJ: Amazon ramps up push for companies to develop exclusive brands for its platform
Jan. 25, 2019
P&G teams with e-commerce platform Loop as part of big sustainability test
Jan. 24, 2019
Bloomberg: CBS shoots down Super Bowl spot calling for medical marijuana legalization
Jan. 23, 2019
Lowe's inks multi-year NFL partnership as it kicks off refresh campaign
Jan. 22, 2019
Verizon goes long with far-reaching Super Bowl marketing play
Jan. 18, 2019
P&G's Gillette tackles toxic masculinity in short film that nods to #MeToo
Jan. 14, 2019
'A world with no ads': P&G, Unilever's top marketers envision different paths forward
Jan. 10, 2019
L'Oréal, Olay's tech gurus provide a peek into beauty's future at CES
Jan. 9, 2019
At CES, CMOs dish on the 'existential crisis' tech has created for marketing
Jan. 8, 2019
P&G combats 'mass disruption' with slew of digital-first products at CES
Jan. 7, 2019
7 trends set to shape marketing in 2019
Jan. 7, 2019
Los Angeles sues IBM's Weather Company over alleged mishandling of app data
Jan. 4, 2019
Netflix's hit 'Bandersnatch' takes interactive marketing to new level
Jan. 3, 2019
Coke leads $15M investment round in Dirty Lemon parent Iris Nova
Dec. 21, 2018
Campaign Trail: Burger King's royal gift; Krispy Kreme takes a stand; nutty holiday sweaters
Dec. 21, 2018
ANA calls on FTC for comprehensive US data privacy law
Dec. 20, 2018
NYT report suggests Facebook overstepped bounds of FTC consent decree
Dec. 19, 2018
Dentsu buys DEG to strengthen data, commerce offerings
Dec. 18, 2018
Google puts $1B toward sprawling new NYC campus
Dec. 17, 2018
Chevy's global CMO retires amid broader cuts at parent GM
Dec. 14, 2018
Diageo accused of running extensive, noncompliant Ciroc influencer campaign
Dec. 13, 2018
Accenture buys ad tech shop Adaptly to fortify nascent programmatic unit
Dec. 12, 2018
P&G buys Walker & Company, a disruptor marketer catering to consumers of color
Dec. 12, 2018
WPP plots return to growth through 'simpler offer,' refreshes brand identity
Dec. 11, 2018
Campaign Trail: Budweiser rallies competitors; Chipotle cooks up holiday displays; Maker's Mark toasts tradition
Dec. 7, 2018
Unilever CMO Keith Weed to retire next year
Dec. 6, 2018
63% of consumers prefer to purchase from purpose-driven brands, study finds
Dec. 6, 2018
Accenture among 3 finalists bidding to acquire MDC Partners, Adweek reports
Dec. 5, 2018
Banned Iceland ad soars while John Lewis' Christmas push receives cool reception
Dec. 4, 2018
Executive of the Year: Keith Weed, Unilever
Dec. 3, 2018
Technology of the Year: Adidas' 'Here to Create Legend'
Dec. 3, 2018
Champion of the Year: Syl Saller, Diageo
Dec. 3, 2018
Deal of the Year: IPG buys Acxiom Marketing Solutions
Dec. 3, 2018
Campaign Trail: Spotify shoots for holiday 3-peat; Stonyfield nods to 'Parks & Rec'; 'Viva La Vulva'
Nov. 30, 2018
Oreo unwraps playable turntable that spins cookies, not vinyl
Nov. 26, 2018
WPP to meld J. Walter Thompson, Wunderman as agency priorities shift
Nov. 26, 2018
Relive the year's 6 biggest brand fails — they carry important lessons for marketers
Nov. 26, 2018
Campaign Trail: Michelob's turkey trot; PETA grills Butterball; Yellow Tail hops on UGC trend
Nov. 21, 2018
Marketers react with rancor following eye-opening report on Facebook's maneuverings
Nov. 16, 2018
How Amazon's NYC HQ might hurt the city's already-struggling ad industry
Nov. 14, 2018
As FBI agency probe heats up, marketers express concern over cooperating
Nov. 12, 2018
P&G streamlines operations with 6 industry-focused business units
Nov. 9, 2018
Campaign Trail: NFL teams with 'Fortnite'; Jennie-O gives families the bird; Air New Zealand's safety remix
Nov. 9, 2018
Why independent ad agency Decoded just launched its own DTC brand
Nov. 8, 2018
Tug-of-war: How disruptors fight to balance brand and performance marketing
Nov. 7, 2018
Accenture Interactive acquires digital-first creative agency Kolle Rebbe
Nov. 5, 2018
NFL blitz: the many players disrupting football advertising in 2018
Nov. 5, 2018
How Bonobos grows brand purpose following its controversial sale to Walmart
Nov. 1, 2018
Why the fierce battle between direct and traditional brands isn't so clear-cut
Oct. 31, 2018
Mars Wrigley's chief Halloween officer answers our burning candy marketing questions
Oct. 30, 2018
Amazon's ad business racks up $2.5B while sales face 'slightly worrying' slowdown
Oct. 26, 2018
Campaign Trail: Lundgren whips Volvo into shape; Starbucks' witchy brew; a powerful T-shirt
Oct. 26, 2018
WPP looks to sell stake in Kantar as Q3 results send shares plunging
Oct. 25, 2018
Apple's Cook pushes for US privacy law, with GDPR model in mind
Oct. 24, 2018
Accenture sharpens content marketing capabilities with New Content acquisition
Oct. 22, 2018
IPG outperforms peers, posting strong organic growth for Q3
Oct. 19, 2018
Campaign Trail: Booking.com's spooky sleepover; Clooney's Nespresso quest; Gillette 3D prints razors
Oct. 19, 2018
Facebook denies fresh claims that it sat on faulty video metrics info
Oct. 17, 2018
Inside Starbucks' secretive, ad-free Facebook community for fall enthusiasts
Oct. 17, 2018
ANA: In-house agencies rapidly proliferate, and they're handling more important work
Oct. 15, 2018
Campaign Trail: M&M's Halloween haunt; Carl's Jr. stumps for 'condimeat'; a legendary beer campaign
Oct. 12, 2018
ANA letter to members signals FBI probe into agency practices is ramping up
Oct. 11, 2018
What true brand bravery looks like, according to marketers who took the leap
Oct. 10, 2018
Lyft picks up Sonos vet Joy Howard as CMO
Oct. 10, 2018
CNBC: Some brands are shifting up to 60% of Google search budgets to Amazon
Oct. 9, 2018
Marketers sound off on voice's opportunities and challenges: 'When it goes wrong, it's painful'
Oct. 5, 2018
Subway, Mastercard and Radisson execs on why agencies are still essential — and where they need to grow
Oct. 4, 2018
How Starbucks and Cole Haan grow brand loyalty through product innovation
Oct. 3, 2018
Inside Anheuser-Busch's playbook for revitalizing power brands like Bud Light
Oct. 2, 2018
WSJ: Havas among ad agencies targeted in federal probe around media-buying practices
Sept. 28, 2018
Campaign Trail: Steak-umm's wild rant; Björn Borg swaps drugs for clothes; Aviation Gin takes flight
Sept. 28, 2018
Google secures new MRC accreditations, updates progress on brand safety and reach measurement
Sept. 27, 2018
Instagram co-founders jointly resign, will leave in coming weeks
Sept. 25, 2018
AT&T withdraws freshly acquired AppNexus from Advertising ID Consortium
Sept. 24, 2018
Adobe snaps up cloud-based marketing services platform Marketo for $4.75B
Sept. 21, 2018
Papa John's might win back consumer sentiment, but can it save its business?
Sept. 20, 2018
Papa John's spotlights franchisees, eyes new logo in bid to push past founder
Sept. 19, 2018
Ad Age: Spotify sees 2nd big marketer depart in as many weeks
Sept. 18, 2018
NFL sidesteps controversy with celeb-starring campaign around touchdown dances
Sept. 17, 2018
Blockchain's ascendance in marketing hits hurdles — but the delay could be temporary
Sept. 10, 2018
Campaign Trail: Nike aces Serena Williams ad; Snickers' rap battle; Alexa belts 'Mamma Mia!'
Aug. 31, 2018
Goodbye, Marlboro Man: How marketers are breaking with traditional notions of masculinity
Aug. 20, 2018
Campaign Trail: Old Spice's boardroom agenda; eBay sets up shop; Trojan answers intimate questions
Aug. 17, 2018
Adidas sales surge on strength of World Cup sponsorship
Aug. 10, 2018
Campaign Trail: SunnyD shakes things up; Van Heusen grapples with UFC; funeral ads get banned
Aug. 3, 2018
Can Papa John's rehabilitate its brand with Endeavor as AOR?
Aug. 2, 2018
What media agency woes say about marketers' shifting priorities
July 30, 2018
Verizon's creative chief on building an in-house agency, AR and all those Thomas Middleditch ads
July 23, 2018
Campaign Trail: Purple fights 'Sunday Scaries'; LG rewards Netflix bingers; lobster-themed live streams
July 20, 2018
How Coke amplifies in-stadium experiences via digital tech
July 18, 2018
Schlage's switch to programmatic TV buying unlocks 3x increase in ROI
July 16, 2018
Why Jimmy John's CMO is spotlighting employees for the brand's biggest campaign to date
July 5, 2018
Campaign Trail: 7-Eleven Norway's chlamydia ads; LG calls on Ryans; Tiffany Haddish returns to Groupon
June 29, 2018
Taco Bell heralds return of Nacho Fries with blockbuster 'Demolition Man' tie-up
June 28, 2018
Campaign Trail: Burger King Russia's World Cup disaster; Snickers' apology tour; McDonald's debuts the 'Frylus'
June 22, 2018
Campaign Trail: Schwinn's 'Stranger Things' success; KFC's Bucket Björn; Tic Tac gamifies gum
June 15, 2018
BBDO NY's outgoing CMO on heading for Hollywood and what's new in entertainment marketing
June 13, 2018
'IHOb' might be a big win for IHOP despite mixed reception to burgers
June 12, 2018
Campaign Trail: IHOP's mystery name change; Wendy's ditches the snark; Planet Fitness examines 'dad bods'
June 8, 2018
Senate panel to probe Facebook after NYT points to new data collection lapses
June 5, 2018
Campaign Trail: Pedigree plays virtual fetch; Tums delivers 'TummerTime' relief; A1's meat-scented candles
June 1, 2018
Campaign Trail: Cintas maps bathroom stops; Ikea lulls people to sleep; Vitamin disruptor delivers
May 25, 2018
Chobani on the power of in-house creative and not obsessing over efficiency
May 23, 2018
Campaign Trail: 3 ways marketers are celebrating the royal wedding of Prince Harry and Meghan Markle
May 18, 2018
KFC's CMO talks building trust, Amazon's Twitch and mobile trends
May 15, 2018
How Macy's and IBM tackle 'thumb scrolling' on digital video
May 8, 2018
Kellogg's went from zero to 60 on digital thanks to 2 campaigns
May 4, 2018
Everything marketers missed at YouTube's buzzy 2018 Brandcast upfront
May 4, 2018
YouTube narrows gap with TV via new ad sales strategies
May 1, 2018
Campaign Trail: Facebook's mea culpa; Realtor.com makes odd pairing; a viral self-parody
April 27, 2018
Campaign Trail: 'Handmaid's Tale'-inspired lingerie; Baskin-Robbins twerks; a powerful message on LBGT rights
April 20, 2018
Google brings AI-powered ad suggestions to AdWords campaigns
April 18, 2018
Campaign Trail: Deadpool sells out; Nike holds sneaker therapy; Del Monte reaches millennials
April 13, 2018
Why marketers should take a second look at gender representation
April 11, 2018
UPDATE: WPP probing CEO Sorrell for potential misuse of assets, improper behavior
April 3, 2018
Campaign Trail: Starbucks's fortune-telling Frappuccino; AR T-shirt explores the human body
March 23, 2018
Purpose takes center stage for PepsiCo, Stella Artois at SXSW
March 19, 2018
For L'Oreal and Home Depot, AI quickly becomes table stakes
March 11, 2018
McDonald's logo flip stunt for International Women's Day falls flat
March 8, 2018
Report: Marriott consolidates paid media business under Publicis to hone data focus
March 6, 2018
How Intel evolved from an invisible 'ingredient brand' to win over more millennials
Feb. 28, 2018
Unilever's blockchain partnership with IBM delivers promising early results
Feb. 14, 2018
What Unilever's CMO really said about Google and Facebook
Feb. 13, 2018
Lay's looks to put a smile on the faces of millennial snackers
Feb. 8, 2018
The final score: Meet the advertising winners and losers from Super Bowl LII
Feb. 5, 2018
By the numbers: A look at Super Bowl LII marketing data
Feb. 5, 2018
Alphabet underpins strength of YouTube, hardware as vulnerabilities start to show
Feb. 2, 2018
Campaign Trail: Who will score a digital marketing touchdown at Super Bowl LII?
Feb. 1, 2018
Alibaba courts global audience with Winter Olympics push centered on small things
Jan. 30, 2018
Clorox CMO: Voice and e-commerce will grow faster than marketers expect
Jan. 29, 2018
Snapchat Stories leap from mobile to desktop for first time
Jan. 23, 2018
Campaign Trail: Ikea's pee ad; Diet Coke courts millennials; Adidas's kicks access public transit
Jan. 12, 2018
Nearly 70% of consumers feel brands should get more political, study finds
Jan. 10, 2018
WPP's Kantar streamlines consulting services with new shop
Jan. 8, 2018
9 trends that will define marketing in 2018
Jan. 2, 2018
Steven Soderbergh's mysterious 'Mosaic' hints at mobile's choose-your-own adventure potential
Dec. 26, 2017
Campaign Trail: Brands say happy holidays with nostalgia, airline Santa and boozy caroling
Dec. 21, 2017
KFC hires unknown actor to fill the Colonel's shoes
Dec. 21, 2017
Burger King gift-wraps full restaurant for French super fan
Dec. 20, 2017
Can marketers unify to turn the tide against ad fraud in 2018?
Dec. 19, 2017
Taco Bell provides a peek into not-so-secret 'Belluminati' society
Dec. 18, 2017
Publishers lose $1.27B yearly to ad fraud, new study finds
Dec. 13, 2017
Dentsu Aegis wins Subway's North American media, creative business
Dec. 12, 2017
Bloomberg's 24-hour Twitter news network nears debut
Dec. 12, 2017
Report: Facebook algorithm surfaces bizarre, inappropriate ads from e-commerce company
Dec. 11, 2017
Starbucks attempts to recapture unicorn success with Christmas Tree Frappuccino
Dec. 8, 2017
TAG Certified channels reduce fraud levels by more than 83%, new study says
Dec. 7, 2017
ANA declares AI the marketing word of the year
Dec. 7, 2017
Amazon promotes Prime series 'The Grand Tour' with interactive Twitch board game experience
Dec. 7, 2017
Google yanks YouTube from some Amazon devices in escalation of rivalry
Dec. 6, 2017
Dunkin' Donuts opens creative review months after appointing new CMO
Dec. 5, 2017
GroupM and Magna Global upgrade growth outlook, but marketers should temper expectations
Dec. 5, 2017
The Marketing Dive Awards for 2017
Dec. 4, 2017
Disruptor of the Year: Amazon
Dec. 4, 2017
Fail of the Year: Pepsi's 'Jump In'
Dec. 4, 2017
Campaign of the Year: Burger King's 'Google Home of the Whopper'
Dec. 4, 2017
Marketer of the Year: KFC
Dec. 4, 2017
Campaign Trail: How Yoplait boosts brand interest; Samsung's artsy feature film; Jim Beam opens voice-ready decanter
Dec. 1, 2017
Amazon's ad business will surpass $2.5B by 2021, Forrester says
Nov. 30, 2017
Can Snapchat break the social media mold with its split-feed redesign?
Nov. 29, 2017
Report: Big tobacco's court-mandated anti-smoking ads don't go far enough with digital
Nov. 29, 2017
Black Friday Twitter engagements totaled nearly 785M, study says
Nov. 28, 2017
Old Spice's holiday video spends an hour exploding Yule logs and Terry Crews
Nov. 27, 2017
[Infographic] 7 major influencer marketing touchstones
Nov. 27, 2017
NFL ad revenue performs well despite protest fervor
Nov. 27, 2017
Walmart and eBay take the lead for Black Friday social campaigns
Nov. 22, 2017
Verizon, NBCUniversal spice up Thanksgiving Day Parade stream with AR-activated deals
Nov. 22, 2017
Campaign Trail: Marketing we're thankful for from Kraft Heinz, GE Appliances and Wild Turkey
Nov. 21, 2017
Report: A YouTube targeting tool intended to boost brand safety stops working
Nov. 20, 2017
Half of agency dollars will divert to freelancers in 10 years, study says
Nov. 17, 2017
KFC's $10K 'internet escape pod' wards off Cyber Monday madness
Nov. 17, 2017
Tech giants dominate BrandZ's first US brand value rankings
Nov. 16, 2017
Study: Starbucks loses top spot for QSR social conversations
Nov. 16, 2017
Reuters: Amazon nixes plans for skinny bundle TV service
Nov. 16, 2017
Twitter ramps up data business as ad revenue stalls
Nov. 15, 2017
Mountain Dew sits new brand mascot down for a contentious interview
Nov. 13, 2017
Campaign Trail: Grubhub's scrambled Snapchat game; will Casper's print mag be a sleeper hit?
Nov. 10, 2017
What Gen Z girls want out of holiday gift-giving
Nov. 9, 2017
Colgate Optic White takes center stage on Snapchat for CMA Awards
Nov. 8, 2017
NBA gives fans court-side view with VR content deal
Nov. 8, 2017
Bud Light drives 20% completion rates for branded in-stream video
Nov. 7, 2017
Carl's Jr. and Hardees prod rivals' menu offerings in latest campaign
Nov. 6, 2017
Under Armour CMO out after just 15 months
Nov. 3, 2017
Campaign Trail: Maroon 5 tunes in UGC; Febreze sniffs out Bad Moms; Ben & Jerry's tasty take on AR
Nov. 3, 2017
Papa John's picks digital-first Laundry Service as creative AOR
Nov. 1, 2017
DoubleTree took its signature warm cookies on tour — and drove nearly 400K social impressions
Oct. 31, 2017
Fox lines up slate of 6-second ads for Thanksgiving NFL broadcast
Oct. 30, 2017
Campaign Trail: Super spooky Halloween marketing from Burger King, Fanta and Angry Birds
Oct. 27, 2017
WSJ: McDonald's puts $2B global media buying business under review
Oct. 27, 2017
Mountain Dew's replacement for long-time ambassador Dale Earnhardt Jr. looks like a joke
Oct. 27, 2017
Technology shows how to win at Cannes Lions, but are the awards worth it?
Oct. 26, 2017
H&M brings on Baz Luhrmann for lavish short film
Oct. 26, 2017
Twitter opens new windows into ad transparency for users, brands
Oct. 25, 2017
Ford appoints new global CMO in leadership shakeup
Oct. 25, 2017
Gap and Janelle Monáe bring people together in diversity-minded holiday campaign
Oct. 25, 2017
Butterfinger and Crunch pick Reach Agency as new creative AOR
Oct. 24, 2017
KFC's sly Twitter stunt nods to its famous 11 herbs and spices recipe
Oct. 24, 2017
Google DoubleClick's new partnership with Rubicon Project could have industry ripple effect
Oct. 23, 2017
Are big changes on tap for P&G's digital strategy?
Oct. 23, 2017
Campaign Trail: M&M's tells interactive ghost story; Snapchat brings Dancing Hot Dog to life; Bud Light parodies hipsters
Oct. 20, 2017
Study: Pro sports sites hit by ad fraud from massive 'Sports Bot' operation
Oct. 19, 2017
Report: Facebook and Google employees propped up anti-refugee ad campaigns
Oct. 19, 2017
Asics refreshes brand identity with some help from Steve Aoki
Oct. 19, 2017
Report: Major brands scammed in extensive fraud scheme linked to US ad firms
Oct. 18, 2017
Dunkin' runs Halloween costume contest through Instagram
Oct. 17, 2017
Burger King continues Wendy's skewering by promoting irate fan tweets
Oct. 16, 2017
Facebook's Oculus pumps extra marketing behind second-wave VR push
Oct. 16, 2017
Major studios and platforms unite to provide viewers 'Movies Anywhere'
Oct. 13, 2017
Campaign Trail: Gillette's 'Justice League' push; Pedigree adopts Facebook masks; Toyota zigs and zags
Oct. 13, 2017
Why Gen Z might signal the end of demographic targeting as we know it
Oct. 10, 2017
UPDATE: McDonald's gets burned by 'Rick and Morty' fans as sauce promo backfires
Oct. 9, 2017
Campaign Trail: The best — and geekiest — marketing plays from New York Comic-Con
Oct. 6, 2017
Google converges AI, hardware and software with second-generation products
Oct. 4, 2017
7 critical lessons for marketers from Advertising Week
Oct. 3, 2017
Carnival launches OTT streaming channel
Sept. 29, 2017
Amazon unveils flurry of new hardware, BMW deal
Sept. 28, 2017
Unilever evolves mobile and search to meet modern consumer needs
Sept. 26, 2017
Campaign Trail: Netflix says it's a joke; KFC records road trip cassette; PB&J's breakup bombshell
Sept. 22, 2017
UPDATE: Google plans to acquire HTC assets to strengthen hardware push
Sept. 20, 2017
IAB Tech Lab investigates blockchain's potential with new working group
Sept. 18, 2017
Campaign Trail: Lululemon's masculine side; Netflix hits the town; Welch's squeezes Big Food
Sept. 15, 2017
Target puts heavy marketing push behind 12 new private-label brands
Sept. 11, 2017
MillerCoors taps non-traditional advertising to brew up interest for new brand
Sept. 11, 2017
Gorillaz app code-breaker wins a job at Jaguar Land Rover
Sept. 6, 2017
Fox brings 6-second TV ads to NFL broadcasts
Sept. 1, 2017
Converse debuts Twitter show with 'Game of Thrones' star
Sept. 1, 2017
Dos Equis searches social media for the 'Most Interesting Fan of College Football'
Aug. 31, 2017
BuzzFeed dumps policy against banner ads in potential blow to native
Aug. 29, 2017
Amazon expands Influencer Program to court YouTube talent
Aug. 28, 2017
Snapchat tightens brand safety net with more manual controls, verified influencer accounts
Aug. 25, 2017
WPP's dim outlook sends ripple through the industry
Aug. 24, 2017
Kind dumped 45K pounds of sugar in Times Square, but the message was anything but sweet
Aug. 23, 2017
Can a brand revamp help ESPN hook new viewers?
Aug. 23, 2017
Domino's extends partnership with agency CP+B through 2020
Aug. 22, 2017
Facebook unveils in-stream ads to monetize video content, new Watch tab
Aug. 18, 2017
Bud Light, PepsiCo kick off NFL marketing season with Snapchat-ready packaging
Aug. 18, 2017
Hyatt promotes message of unity in video short commemorating civil rights
Aug. 17, 2017
Taco Bell opens table reservations to try new fried-egg taco
Aug. 16, 2017
Airbnb tailors custom travel packages with Vice Media
Aug. 15, 2017
Report: TV networks, cutting back ad loads, see falling revenue
Aug. 15, 2017
With progress made on brand safety, Google plans more granular ad filters
Aug. 14, 2017
Facebook acquires video editing startup to strengthen AR/VR tool kit
Aug. 14, 2017
Fox finds value in showing fewer TV ads
Aug. 14, 2017
Will blockchain upend digital advertising as we know it?
Aug. 14, 2017
Study: YouTube named most loved brand by children for second straight year
Aug. 11, 2017
Bud Light 'reintroduces' itself in back-to-basics campaign
Aug. 11, 2017
Campaign Trail: Cheetos' cheesy pop-up; Ikea's chill college tour; Chiquita's take on 'eclipse fever'
Aug. 11, 2017
GapKids and Lionsgate team for back-to-school campaign centered on inclusivity
Aug. 10, 2017
Facebook moves to stop unintentional mobile ad clicks
Aug. 9, 2017
Heineken goes broad with digital to boost brand awareness
Aug. 9, 2017
Study: Vimeo outdelivers YouTube on email KPIs
Aug. 8, 2017
Campaign Trail: Coke's trashy love story; McDonald's saucy posts; Friskies races into video
Aug. 4, 2017
Report: Facebook might actually be working on 2 new hardware products
Aug. 2, 2017
Pizza Hut's revamped loyalty program pays customers back in points, pizza
Aug. 2, 2017
Fanta revives The Fantanas mascots with a twist
July 31, 2017
Campaign Trail: P&G's 'The Talk,' 'The Emoji Movie,' Siri and The Rock
July 28, 2017
La Croix wins over millennial taste buds with Instagram micro-influencers
July 28, 2017
Facebook underscores marketing opportunity with short-form mobile video
July 27, 2017
Quilted Northern unrolls toilet paper wedding dress designs
July 26, 2017
Report: Google steps up fight against fraud, and its findings are alarming
July 24, 2017
Forrester: Tech doesn't hamper emotional connection between brands and consumers
July 19, 2017
Study: More than 80% of Gen Zers report social media influences shopping habits
July 18, 2017
Facebook rolls out Messenger ads globally
July 12, 2017
Perrier's social-focused NYC pop-up stokes the 5 senses
July 11, 2017
Report: NFL losing top ad spenders as Viagra, Cialis drop out
July 10, 2017
Report: Facebook's ad growth continues to slow in Q2
July 6, 2017
Mazda highlights Japanese roots to attract Hispanic market
July 6, 2017
Facebook plans monthly release of new metrics, measurement tools to appease marketers
June 30, 2017
AMC's ad-free service hedges bets on draw of shows like 'The Walking Dead'
June 30, 2017
Ogilvy: Consumers value LGBT-inclusive brands, but authenticity is key
June 29, 2017
Where data wonks say social media sees the most success for marketers
June 21, 2017
Brands swing into 'Spider-Man' content with VR, AR experiences
June 21, 2017
Mars adds 2 digital execs to accelerate transformation, e-commerce business
June 20, 2017
McDonald's orders early end to long-standing Olympics sponsorship
June 19, 2017
W Hotels ties rewards to Frogger-like branded video game
June 16, 2017
Honda Odyssey has giant monsters battle in multichannel marketing push
June 14, 2017
Delta matches with Tinder on globe-spanning selfie wall
June 9, 2017
With 'Wonder Woman,' Warner Bros. takes different marketing tack
June 6, 2017
The 6 biggest campaign wins and fails of 2017 so far — and what they mean for marketers
June 5, 2017
Burger King abdicates to actual king of Belgium
June 2, 2017
PepsiCo's Propel taps fitness influencers for on-demand Pandora stations
June 1, 2017
Study: Twitter tops social media platforms for world leaders
June 1, 2017
Papa John's serves up new global CMO
June 1, 2017
Coca-Cola's latest packaging play delivers access to music festivals
May 30, 2017
Snapchat parent snaps up a drone startup
May 30, 2017
Facebook details 3-step strategy for improving viewability
May 26, 2017
Walkers Crisps shuts down Twitter video push after troll takeover
May 26, 2017
Nando's tackled the inauguration with a bold campaign — and saw a 122% sales lift
May 24, 2017
Lexus, Mark Ronson help drivers tune up personal soundtracks
May 23, 2017
Google outlines 'AI first' future powered by visual search, voice-driven commerce and more
May 18, 2017
Facebook moves to punish Live videos that aren't actually live
May 16, 2017
How marketers can weather influencer marketing's messy puberty phase
May 15, 2017
Twitter signs exclusive multiyear NFL live content deal
May 12, 2017
Snap spotlights command over millennials' attention amid stagnant Q1 growth
May 11, 2017
Report: Facebook's premium video content slate set to debut next month
May 8, 2017
Despite missing 2 hour mark, Nike's marathon stunt was a marketing win
May 8, 2017
Facebook's next big bets include Ad Breaks, linking ads to sales
May 4, 2017
Agencies voice concern over objectivity of consultancy audits
May 3, 2017
Gorillaz tap digital jukebox location data for 'Humanz' album launch
April 25, 2017
Mondelez CMO departs for MediaLink consultancy
April 25, 2017
Coca-Cola shakes up a signature campaign to deepen personalization
April 20, 2017
Wikipedia's also not happy about that Burger King ad
April 19, 2017
Instagram Stories passes Snapchat for daily active users
April 17, 2017
Is Wendy's about to break a Twitter record?
April 13, 2017
In whopper of a story, Google Home plugs ears to Burger King ad
April 13, 2017
Facebook, topping 5M monthly advertisers, eyes SMBs for continued growth
April 11, 2017
'It's time for action': 3 ways brands are fighting a broken digital system
April 10, 2017
YouTube, in major shift, requires channels have 10K views to run ads
April 7, 2017
YouTube TV, Google's bid to conquer OTT, debuts in 5 markets
April 6, 2017
McDonald's CMO out amidst exec shakeup
April 6, 2017
EMarketer: Ad formats not native to Snapchat see little traction
April 5, 2017
UPDATE: Pepsi ad, championing unity through soft drink, gets savaged on social media
April 5, 2017
Marriott tours influencers around the world in first original Snapchat series
March 31, 2017
Chase experience calls into question effectiveness of programmatic
March 31, 2017
Facebook Stories might be the social giant's biggest play against Snapchat yet
March 29, 2017
The Economist Group taps interactive 3-D, VR to promote Porsche
March 28, 2017
Google faces pressure to reduce ad rates
March 28, 2017
How the American Heart Association won Giving Tuesday with help from social, search
March 28, 2017
Facebook's new Collection ad unit aims to bridge mobile video, commerce
March 24, 2017
IPG Mediabrands, investing 'tens of millions' in data, forms new executive role
March 24, 2017
Snapchat lines up first live video ad, major studio partnership
March 22, 2017
Apple joins Snapchat cloning craze with Clips
March 22, 2017
Havas halts UK ad spend on Google as brand safety assurances fall short
March 17, 2017
Facebook Stories — another Snapchat clone — sees broader rollout
March 16, 2017
Spotify, Waze cross-promote core app features
March 15, 2017
Don Draper's pitch for Heinz finally gets the greenlight after 50 years
March 14, 2017
Why big brands are cooling off on startup initiatives
March 14, 2017
WPP's Sorrell to Google: 'Step up' brand safety
March 13, 2017
Google's Video Intelligence API makes video searchable
March 9, 2017
Following early bullish period, is Facebook pulling back on Live?
March 7, 2017
Amazon's next Alexa devices will have phone, intercom capabilities
March 6, 2017
Report: Facebook hears pitches for TV-like content, with notable absences
March 6, 2017
How Wildlife Conservation Society tapped digital to grow '5 million strong'
March 6, 2017
Denny's cooks up Twitter meme, gets viral smash
March 3, 2017
UPDATE: Why the Snapchat IPO matters to marketers
March 2, 2017
Not just stylish, Pizza Hut's 'Pie Top' sneakers can also order pizza
March 2, 2017
Google's new 'playables' format embeds apps inside of ads
March 1, 2017
YouTube surpasses 1B daily viewing hours
Feb. 28, 2017
Disney trims digital media team, Maker Studios in integration
Feb. 27, 2017
YouTube, partner channels get new comScore mobile video measurements
Feb. 24, 2017
Is Snapchat 'just a fad'? Nearly half of surveyed US adults think so
Feb. 23, 2017
Twitter plans to double down on live video this year
Feb. 21, 2017
Snap Inc. touts vision as camera company on investor roadshow
Feb. 21, 2017
ComScore gets MRC verified for mobile viewability across ad offerings
Feb. 16, 2017
Trump's impact on brands: The story so far
Feb. 16, 2017
Report: Twitter plans major retool of its ad business
Feb. 14, 2017
Study: Super Bowl ads produced brand lift but little purchase consideration
Feb. 10, 2017
Pinterest deepens retail integrations with new visual search tech
Feb. 9, 2017
Twitter's ad revenue shrinks in bleak Q4
Feb. 9, 2017
Google grants publishers more granular control over ad categories
Feb. 8, 2017
Study: Ads showcasing diversity connect more with young consumers
Feb. 8, 2017
TV brands looking to extend reach, content turn to Snapchat
Feb. 7, 2017
8 digital marketing takeaways from Super Bowl LI
Feb. 7, 2017
Super Bowl throws spotlight on intersection of influencer marketing, destination viewing
Feb. 6, 2017
Snap Inc. partners with IPG's R/GA Ventures accelerator program
Feb. 3, 2017
Report: Facebook developing set-top box app for premium video content
Feb. 1, 2017
Facebook greatly expands third-party measurement partnerships
Jan. 31, 2017
IAB Tech Lab revamps Content Taxonomy standardization project
Jan. 31, 2017
Alphabet highlights YouTube, ad strategy beyond search in Q4 earnings
Jan. 27, 2017
PepsiCo tackles Super Bowl LI with multi-platform digital marketing play
Jan. 24, 2017
Duracell's new brand platform puts premium on trust
Jan. 24, 2017
With President Trump, brands, agencies report mixed feelings
Jan. 23, 2017
The media minefield: How can marketers start making better choices?
Jan. 23, 2017
YouTube to showcase 6-second ad format at Sundance
Jan. 20, 2017
Baidu leads way in leveraging AR for marketing
Jan. 19, 2017
Twitter to drop 'Buy' button in social commerce rollback
Jan. 18, 2017
Twitter integrates Vine's video-looping capabilties
Jan. 18, 2017
Sony Entertainment CEO is leaving to chair Snapchat
Jan. 17, 2017
Report: Ad tech firm Rubicon Project considering sale
Jan. 17, 2017
Facebook Audience Network ads reach 1B people monthly
Jan. 13, 2017
Pre-IPO, how does Snapchat's value hold up?
Jan. 13, 2017
Facebook unveils Journalism Project aimed at bolstering media relations, role
Jan. 11, 2017
Google's AR museum experiences hint at marketing potential
Jan. 10, 2017
Is marketing technology heading into a really boring year?
Jan. 10, 2017
Torture video might raise questions for marketers on Facebook Live
Jan. 6, 2017
Pandora launches mobile muted video, responsive display ads
Jan. 5, 2017
What 4 of last year's buzziest industry forecasts portend for 2017 and beyond
Jan. 4, 2017
Wendy's, Spotify cook up Branded Moments burger promotions
Jan. 4, 2017
Snapchat taps AI to boost ad targeting
Jan. 3, 2017
5 times Facebook showed it's still getting the hang of digital marketing in 2016
Dec. 30, 2016
Twitter is latest to add 360-degree live streaming
Dec. 29, 2016
IAB: US digital ad spend hits highest Q3 on record
Dec. 28, 2016
Disney to create original shows for Snapchat
Dec. 22, 2016
AT&T enlists Santa to thank loyalty members live on Facebook
Dec. 22, 2016
Airbnb gears up to join flight-booking business
Dec. 20, 2016
DOJ investigation deepens into agencies' alleged contract rigging
Dec. 20, 2016
Twitter finds new use for Vine
Dec. 19, 2016
Facebook Messenger debuts Snapchat-like camera, tests new AI features
Dec. 16, 2016
The year of the #sponsored post
Dec. 14, 2016
Facebook splits Oculus into 2 teams as VR tech accelerates
Dec. 14, 2016
Study: Marketers say AI will revolutionize industry even though most don't understand it
Dec. 14, 2016
Ahead of Trump, consumer confidence hits highest numbers since pre-recession
Dec. 12, 2016
Facebook admits to flubbing more metrics, outlines potential fixes
Dec. 9, 2016
Snap Inc., Turner extend partnership with original shows, collaborative ad sales
Dec. 8, 2016
Uber enters AI race with new development arm
Dec. 6, 2016
Automated imagination: How AI and machine-driven technology shaped marketing in 2016
Dec. 6, 2016
General Mills CMO Ann Simonds to depart amid major global restructuring
Dec. 6, 2016
Disney, Twitter bring Star Wars marketing into theater lobbies
Dec. 5, 2016
Can AI help Facebook police offensive content?
Dec. 2, 2016
WPP's GroupM launches massive data and digital services platform
Nov. 30, 2016
Ad blocking rates are dropping in Germany — will the US follow suit?
Nov. 28, 2016
Express taps influencers for holiday inspiration
Nov. 23, 2016
Pandora lets brands target based on genre
Nov. 22, 2016
Customer service chatbots: Holiday helper or nightmare 'employee'?
Nov. 22, 2016
Instagram Stories integrates live video
Nov. 21, 2016
Airbnb launches a print magazine
Nov. 21, 2016
Cheetos releases luxury holiday catalog, opens e-store
Nov. 21, 2016
Publicis Groupe merges Razorfish, SapientNitro
Nov. 18, 2016
Meet 'Miles,' BP's talking, AI-powered gas pump
Nov. 16, 2016
Twitter NBA live programming nets first big advertisers
Nov. 16, 2016
Following election, Facebook, Google grapple with bad news sites
Nov. 15, 2016
Are Snapchat's Spectacles more than just a 'toy'?
Nov. 14, 2016
Report: VR delivers big on engagement, emotional response
Nov. 10, 2016
6 takeaways for marketers from the 2016 presidential election
Nov. 9, 2016
Vine might not be dead yet
Nov. 7, 2016
Google, NFL make play for VR on Daydream View
Nov. 4, 2016
What Twitter's uncertain future means for marketers
Nov. 2, 2016
Twitter launches two new chatbot services
Nov. 1, 2016
Shoppable photos coming soon to Instagram
Nov. 1, 2016
What's Facebook dressing up as for Halloween? Snapchat, apparently
Oct. 31, 2016
Augmented reality gives brands some new tricks for Halloween
Oct. 27, 2016
Report: Twitter may lay off up to 8% of its workforce this week
Oct. 25, 2016
Does Zelle stand a chance against Venmo, others?
Oct. 25, 2016
P&G's Pritchard urges marketers to mend fences with agencies
Oct. 21, 2016
Twitter scoops up a VR manager — will 360 degree video follow?
Oct. 19, 2016
What marketers need to know about virtual reality — and why it may be worth a try
Oct. 18, 2016
Branded Moments bring vertical video ads to Spotify
Oct. 17, 2016
Salesforce officially turns away from potential Twitter bid
Oct. 14, 2016
Facebook names "The Sims" vet as head of Social VR
Oct. 13, 2016
NFL penalizes teams for sharing content online
Oct. 11, 2016
Study: Tapping Twitter for customer service results in up to 20% more consumer spend
Oct. 7, 2016
Heading into holidays, Amazon and Google showdown plays out in ads
Oct. 5, 2016
At Advertising Week's end, questions linger over utility of AORs
Oct. 3, 2016
4A's: Ad agencies short on diversity, sparking professional reflection
Sept. 29, 2016
Waze takes native-esque ads for a spin, with Dunkin' at the wheel
Sept. 27, 2016
Snapchat — or Snap Inc. — rebrands with eyewear, scannable codes
Sept. 26, 2016
Google pits YouTube impressions against TV with AdWords update
Sept. 26, 2016
Agencies hit with audits as transparency issue strains brand relationships
Sept. 23, 2016
Google starts chatbot chatter with API.ai acquistion
Sept. 21, 2016
Martin Sorrell talks Twitter past, present and future with Jack Dorsey
Sept. 19, 2016
Google's Universal App Campaigns can now target for in-app actions
Sept. 15, 2016
AdBlock Plus debuts marketplace for acceptable ads
Sept. 14, 2016

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