Peter is the Reporter of Marketing Dive. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Passionate about movies, especially if they're trash.
1058 articles by Peter Adams
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American Eagle debuts digital clothing on Bitmoji in creator-focused push
Aug. 5, 2021 -
McDonald's links with esports giant FaZe Clan to spotlight diversity in gaming
Aug. 5, 2021 -
Mercedes, Amazon promote new 'Cinderella' with ads emphasizing female empowerment
Aug. 4, 2021 -
TikTok to help Publicis clients drive social commerce in new partnership
Aug. 3, 2021 -
Nielsen bets on cookieless measurement in shift away from 'brittle identifiers'
Aug. 2, 2021 -
How agency holding groups could sustain newfound momentum in H2
Aug. 2, 2021 -
Reebok's new AR tool helps basketball players set up their own courts
Aug. 2, 2021 -
Amid back-to-school uncertainty, marketers pin hopes on digital precision and renewed demand
Aug. 2, 2021 -
Amazon ad sales jump 87% as company emphasizes new marketing, content offerings
July 30, 2021 -
Facebook revenue rises 56%, but ad-targeting headwinds loom large
July 29, 2021 -
Google ad revenue soars 69% as new bets in commerce, video pay off
July 28, 2021 -
Publicis, Omnicom, IPG post strong gains as agencies reap rewards of pandemic rebound
July 26, 2021 -
Cheetos deploys finger-scanning tech to unlock Bad Bunny, Adidas collaboration
July 26, 2021 -
Snap, Twitter see revenue jump as new features attract interest
July 23, 2021 -
NBCUniversal is first major media brand to adopt identity solution developed by 4A's, ANA
July 22, 2021 -
Grey Goose serves up conversations with sports icons in new streaming series
July 21, 2021 -
Ben & Jerry's butts heads with Unilever over brand's presence in Israel
July 20, 2021 -
Publicis goes all in on retail media with CitrusAd buy
July 19, 2021 -
NFTs remain technology in search of clear brand strategy. Can agencies bridge the gap?
July 19, 2021 -
TikTok integrates Vimeo's video-creation tools to attract more small business marketers
July 19, 2021 -
Taco Bell releases anime-style ad, manga tie-in to hype Nacho Fries' return
July 16, 2021 -
Facebook to invest $1B in creators in bid to bolster Reels, livestreaming offerings
July 15, 2021 -
Marketing budgets slip in relation to revenue, shrinking to 6.4%, Gartner finds
July 14, 2021 -
Lipton casts T-Pain as 'Cousin T' in sitcom-inspired digital ads around family unity
July 14, 2021 -
9 campaigns that showed marketers staying nimble despite haze of H1 2021
July 13, 2021