Peter is the Reporter of Marketing Dive. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Passionate about movies, especially if they're trash.
981 articles by Peter Adams
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WPP taps Microsoft for virtual production platform, signaling hybrid working models will endure
May 10, 2021 -
Miller sends up hard seltzer craze with livestreamed rocket launch
May 10, 2021 -
General Mills CMO departs and company will not seek a replacement
May 7, 2021 -
TikTok pitches brands on 'community-based commerce' while pushing past Gen Z image
May 7, 2021 -
Havaianas creates flip-flop shaped island in Fortnite to promote new footwear tie-up
May 6, 2021 -
Rockstar celebrates hustle mentality in first global marketing platform since PepsiCo acquisition
May 5, 2021 -
YouTube builds on CTV momentum with new commerce, content curation offerings
May 5, 2021 -
Amazon courts brand dollars as ad-supported OTT offerings hit 120M monthly viewers
May 4, 2021 -
WPP bets on first-party data services with Choreograph launch
May 3, 2021 -
Digital media's big show loses some glitz just as streaming explodes. Maybe that's not a bad thing
May 3, 2021 -
Verizon sells media business after struggle to dent digital advertising duopoly
May 3, 2021 -
Almost half of CMOs are women, but role slips on other diversity fronts, study finds
April 30, 2021 -
Oscar Mayer introduces extensive brand refresh with pop-art ads
April 28, 2021 -
Domino's resurrects '80s brand icon the Noid to spotlight autonomous delivery
April 26, 2021 -
Kantar deepens data pool with Numerator acquisition reportedly valued at $1.5B
April 23, 2021 -
Apple to start enforcing tracking changes next week, priming mobile space for disruption
April 22, 2021 -
Subway serves up real plant sounds in original song for Earth Day
April 22, 2021 -
P&G plans to quickly scale e-commerce capabilities as digital sales grow 50%
April 21, 2021 -
Facebook broadens audio ambitions as Clubhouse, podcasts command spotlight
April 20, 2021 -
Why brands like Neutrogena and Old Spice are rushing to build internal content studios
April 20, 2021 -
KFC's US marketing chief, who helped modernize brand with off-the-wall creative, departs
April 16, 2021 -
How PepsiCo leverages startup expertise to keep pace with digital tech trends
April 16, 2021 -
Triller parent makes 2 acquisitions, names new CEO as content ambitions grow
April 15, 2021 -
Dollar Tree sets up retail media network amid boom for discount category
April 15, 2021 -
P&G inks multiyear MLS sponsorship in quest to court multicultural consumers
April 14, 2021