
Peter Adams
Senior Reporter | @PatchAdams03Peter is the Senior Reporter of Marketing Dive. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Passionate about movies, especially if they're trash.
1568 articles by Peter Adams
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How Cashmere’s blend of culture and data is winning clients
May 26, 2023 -
Smoothie King pens paperback romance novel with aid of ChatGPT
May 25, 2023 -
Walmart Connect enlists creative partners to help brands craft better ads
May 24, 2023 -
Inside Google’s plans for improving paid search with generative AI
May 23, 2023 -
Report: As CTV commands advertiser interest, fraud grows nearly 70%
May 22, 2023 -
Mercedes-Benz names new CMO as auto transformation race heats up
May 19, 2023 -
At Brandcast, YouTube weds power of NFL to creators like MrBeast
May 18, 2023 -
Oscar Mayer rebrands Wienermobile for first time since 1936
May 17, 2023 -
LeBron James joins Taco Bell’s fight to liberate ‘Taco Tuesday’
May 16, 2023 -
NBCUniversal’s Linda Yaccarino resigns, named Twitter CEO
May 12, 2023 -
Meta bets its advertising scale can differentiate new generative AI tools
May 11, 2023 -
Google starts testing generative AI in search, ads included
May 10, 2023 -
Digital media to claim over half of upfronts spending, forecast says
May 10, 2023 -
Dunkin’s CMO on bringing the brand’s vision into focus — and those buzzy Ben Affleck ads
May 10, 2023 -
Gartner: 45% of executives have increased AI investments due to ChatGPT
May 9, 2023 -
Microsoft rolls out new chat ads API as part of AI blitz
May 8, 2023 -
TikTok expands overture to publishers with contextual ad program
May 5, 2023 -
Microsoft details plans to enrich AI-powered Bing as availability broadens
May 4, 2023 -
Amazon brings greater precision, interactivity to football streaming ads
May 2, 2023 -
IPG revenue slides on weakness in tech sector, digital specialists
May 1, 2023 -
Amazon advertising bucks Q1 digital slowdown with help from automation
April 28, 2023 -
Meta says AI is improving ad efficiency as revenue growth returns
April 27, 2023 -
Google ad revenue slides again as platform’s dominance is challenged
April 26, 2023 -
Coke says increased digital focus is driving a difference with consumers
April 25, 2023 -
Publicis claims second-largest agency spot thanks to digital, data bets
April 24, 2023