
Peter Adams
Senior Reporter | @PatchAdams03Peter is the Senior Reporter of Marketing Dive. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Passionate about movies, especially if they're trash.
1641 articles by Peter Adams
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Netflix global ad president departs after 13 months
Oct. 4, 2023 -
State Farm seizes on fan mania around Taylor Swift’s rumored relationship
Oct. 3, 2023 -
Kimberly-Clark hands US media duties to Publicis amid digital transformation
Oct. 2, 2023 -
Lexus aims to reach ‘new modern family’ with TX crossover rollout
Sept. 28, 2023 -
Ritz-Carlton artfully depicts guests’ self-enrichment journeys in brand refresh
Sept. 27, 2023 -
Fruit of the Loom’s fruit mascots return to refresh brand’s TikTok strategy
Sept. 26, 2023 -
Amazon will bring ‘limited’ ads to Prime Video starting in early 2024
Sept. 22, 2023 -
Adidas puts fresh foot forward with global campaign honoring Trefoil icon
Sept. 21, 2023 -
Green Giant taps Corn Kid’s enthusiasm for first national campaign in 7 years
Sept. 20, 2023 -
TikTok looks past last-click as part of measurement suite expansion
Sept. 19, 2023 -
Ikea streamlines global brand marketing under IPG’s McCann
Sept. 18, 2023 -
Walmart Connect bows Sponsored Video ads to drive holiday inspiration
Sept. 15, 2023 -
‘Consolidation or evaporation’: Marketers get decisive about retail media spending
Sept. 14, 2023 -
Toyota unifies multicultural, mainstream messaging in multi-agency campaign
Sept. 12, 2023 -
McCann streamlines social, influencer services under new content studio
Sept. 11, 2023 -
Burger King vies to extend viral Whopper jingle’s shelf life with remix
Sept. 8, 2023 -
Mattel strikes YouTube ad sales partnership as child safety concerns rise
Sept. 7, 2023 -
Dove encourages women to embrace armpit confidence for NYFW
Sept. 6, 2023 -
Heineken combines PC with beer fridge in overture to hardcore gamers
Sept. 5, 2023 -
How JCPenney is pivoting its brand as part of $1B company turnaround plan
Sept. 1, 2023 -
Nissan soups up ‘Heisman House’ with Zillow, creator partnerships
Aug. 31, 2023 -
Trolli brings multiplayer game PUBG to life with scavenger hunt experience
Aug. 30, 2023 -
Estée Lauder bets generative AI can keep pace with shifting consumer tastes
Aug. 29, 2023 -
Buffalo Wild Wings bows CGI buffalo character as part of creative refresh
Aug. 28, 2023 -
Hotels.com enlists Edgar Wright’s cinematic flair to promote new app perk
Aug. 25, 2023