Peter is the Reporter of Marketing Dive. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Passionate about movies, especially if they're trash.
597 articles by Peter Adams
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Stella Artois' holiday social experiment seeks to unite neighbors over beer
Nov. 22, 2019 -
Oreo emphasizes forging connections in largest holiday campaign to date
Nov. 21, 2019 -
Nestlé's new ad-tech team aims for 'third way' as agency vs. in-house debate continues
Nov. 14, 2019 -
5 marketing misfires from 2019 that show brand vulnerability is growing
Nov. 12, 2019 -
Study: Microinfluencer opportunity 'massive' as Gen Z, millennials organically promote favorite brands
Nov. 7, 2019 -
Pepsi shakes up holiday gift-giving with mobile spin on paying it forward
Nov. 6, 2019 -
UK retailer Selfridges breaks holiday marketing tradition with edgy short film
Nov. 4, 2019 -
Chick-fil-A gaffe gives Popeyes easy marketing fodder amid chicken sandwich's return
Nov. 1, 2019 -
Report: Walmart considers Vudu sale as it tries to focus on core business
Oct. 31, 2019 -
Ben & Jerry's CEO on how to get cause marketing right
Oct. 30, 2019 -
Popeyes dings Chick-fil-A with Sunday return of sold-out chicken sandwich
Oct. 28, 2019 -
P&G nixes Venus symbol from Always in latest inclusivity bid
Oct. 23, 2019 -
9 recent CMO departures that point to the radical transformation of marketing
Oct. 23, 2019 -
Natural Light Seltzer kicks off ad blitz amid reported White Claw pullback
Oct. 21, 2019 -
Amazon agency specialist breaks down the platform's opportunities and challenges
Oct. 18, 2019 -
Dove, Comcast detail divergent paths to culturally relevant marketing
Oct. 17, 2019 -
Dunkin' CMO who helped spearhead rebrand exits after 2 years
Oct. 16, 2019 -
A 'painful situation': Publicis' dire Q3 results accentuate sluggish transformation
Oct. 11, 2019 -
Subway names new CMO as chain looks for turnaround
Oct. 10, 2019 -
Amazon assures marketers it can help them build brands at first-ever AdCon event
Oct. 9, 2019 -
Sorrell's S4 acquires Silicon Valley's largest indie agency
Oct. 8, 2019 -
Nike dominated culturally impactful video ads in Q3
Oct. 7, 2019 -
Amazon, Disney spat over CTV ad revenue signals shifting power dynamics in media buying
Oct. 4, 2019 -
Do people 'f---ing hate' ads? Marketers look to embed brands in culture as aversion grows
Oct. 2, 2019 -
Burger King milkshake tweet took things too far, UK ad watchdog rules
Oct. 2, 2019