Peter Adams
Senior Reporter | @PatchAdams03Peter is the Senior Reporter of Marketing Dive. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Passionate about movies, especially if they're trash.
1937 articles by Peter Adams
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How Walmart’s latest brand refresh reinforces bigger digital ambitions
Jan. 13, 2025 -
Amazon offers ad tech to retailers in retail media land grab
Jan. 10, 2025 -
Starbucks hands Anomaly US creative duties in blow to WPP: report
Jan. 9, 2025 -
Mug Root Beer tests fans’ DNA to see who’s ‘got that dawg’ in them
Jan. 8, 2025 -
McDonald’s value menu launch gets inspirational boost from John Cena
Jan. 7, 2025 -
10 marketing predictions for 2025 as new era of productivity dawns
Jan. 7, 2025 -
JCPenney hires agency Mischief, seeking bigger creative swings
Jan. 6, 2025 -
Dove shreds toxic New Year’s resolutions in latest body confidence push
Jan. 3, 2025 -
Dunkin’ gets racy with Sabrina Carpenter in ‘Shake That Ess’ campaign
Jan. 2, 2025 -
Nike shifts more performance dollars to brand building as part of reset
Dec. 20, 2024 -
Uber hires Target, Albertsons retail media maven to lead ads business
Dec. 19, 2024 -
Sony, Disney put Mickey on the court for Christmas Day NBA broadcast
Dec. 18, 2024 -
Consumers call AI-generated video ads annoying, confusing, per NIQ
Dec. 17, 2024 -
Santa Claus makes the switch to Pepsi in brand’s latest dig at Coke
Dec. 16, 2024 -
WPP, Universal Music Group partner to deepen brands’ access to music culture
Dec. 13, 2024 -
Hostess refreshes packaging, logo as part of modernization drive
Dec. 12, 2024 -
Netflix partners with Mastercard as streamer’s experiential ambitions ramp up
Dec. 11, 2024 -
How indie agencies could benefit as Omnicom’s mega-deal for IPG shakes up adland
Dec. 10, 2024 -
Omnicom acquires IPG to create advertising agency behemoth
Dec. 9, 2024 -
J. Crew taps Skims marketer as CMO to boost cultural relevance
Dec. 6, 2024 -
Dodge rips into ‘soulless’ EVs to introduce all-electric Charger Daytona
Dec. 5, 2024 -
Zevia ribs Coke’s AI holiday ads in bigger push for brand awareness
Dec. 4, 2024 -
Taco Bell’s drive-thru cameras give diners a shot at Super Bowl cameos
Dec. 3, 2024 -
7 top campaigns from 2024 and the tactics that drove success
Dec. 3, 2024 -
Adobe names former Intuit marketer as CMO to expand brand reach
Dec. 2, 2024