Peter Adams
Reporter | @PatchAdams03Peter is the Reporter of Marketing Dive. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Passionate about movies, especially if they're trash.
1205 articles by Peter Adams
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Unilever realigns focus on product categories amid claims it's lost its way
Jan. 25, 2022 -
Can retailers grab more CPG ad dollars without repeating digital media's mistakes?
Jan. 25, 2022 -
Data marketing spend tops $29B in US as cookie deadline looms
Jan. 24, 2022 -
NBCUniversal deepens TikTok ties around uncertain Winter Olympics
Jan. 24, 2022 -
Acura's racing anime series aims to draw young premium drivers
Jan. 21, 2022 -
Pepsi gathers Super Bowl Halftime Show all-stars in cinematic trailer
Jan. 20, 2022 -
M&M's updates branding — including mascots — to put inclusivity front and center
Jan. 20, 2022 -
Oscar Mayer's 'bologna-inspired' face masks poke fun at self-care
Jan. 19, 2022 -
As events again go virtual, marketing takeaways from a timely metaverse activation
Jan. 19, 2022 -
Walmart signals metaverse plans with trademark applications around virtual goods, NFTs
Jan. 18, 2022 -
Progressive inks esports naming rights deal in latest sign of category's maturation
Jan. 14, 2022 -
NBCUniversal crowns iSpot.tv a preferred measurement partner amid strategy shakeup
Jan. 13, 2022 -
Gap taps Frank Ape creator for NFT drop focused on spreading positivity
Jan. 12, 2022 -
Avocados from Mexico fuses branding, performance marketing for Super Bowl return
Jan. 11, 2022 -
Looking ahead: 9 trends that will steer marketing in 2022
Jan. 11, 2022 -
GroupM: Next-gen tech hype wanes while consumer data wariness rises
Jan. 10, 2022 -
T-Mobile acquires ride-share ad network amid digital OOH rebound
Jan. 10, 2022 -
Oreo rewinds to 2007 with Blockbuster takeover promoting Cakesters return
Jan. 7, 2022 -
TikTok brings viral videos to TVs in gyms, restaurants through OOH deal
Jan. 6, 2022 -
NBCUniversal's new advertising platform streamlines first-party data across portfolio
Jan. 5, 2022 -
Lexus offers spin on hustle culture with digital-heavy campaign
Jan. 4, 2022 -
The road ahead: How legacy auto brands will level the EV playing field in 2022
Jan. 4, 2022 -
Retailers tailor holiday paid social to Gen Z, with YouTube grabbing biggest spend
Dec. 23, 2021 -
Under Armour's 'wearable' NFTs honor Steph Curry shattering 3-point record
Dec. 22, 2021 -
AT&T sells Xandr to Microsoft, ending ill-fated bid to dethrone digital duopoly
Dec. 21, 2021