
Peter is the Reporter of Marketing Dive. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Passionate about movies, especially if they're trash.
916 articles by Peter Adams
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Macy's touts new media network in bid to sell $35M-plus in ads to brands
Feb. 24, 2021 -
Pepsi stimulates the senses in 'Fizz to Life' film with cadre of soccer stars
Feb. 23, 2021 -
General Mills CMO shares outlook on purpose, e-commerce and data as pandemic boosts sales
Feb. 22, 2021 -
The Trade Desk sees record spending as marketers leap to CTV
Feb. 19, 2021 -
Showtime lets fans access 'Shameless' family group chat with SMS play
Feb. 18, 2021 -
Trade Desk hands off Unified ID in key step toward replacing cookies
Feb. 18, 2021 -
ANA: More than one-third of marketers unclear on when business travel will return
Feb. 17, 2021 -
CMOs see influence climb in crisis, but action is needed to preserve gains
Feb. 16, 2021 -
Absolut promotes self-love as pandemic tees up a more isolated, strained Valentine's Day
Feb. 12, 2021 -
Did Jeep jump too quickly in pulling Super Bowl ad starring Springsteen?
Feb. 12, 2021 -
EA buys Glu Mobile for $2.4B in quest to quickly scale mobile games business
Feb. 11, 2021 -
Oracle, Walmart bid for TikTok reportedly hits wall as Biden reassesses strategy on China
Feb. 10, 2021 -
Pinterest plots first advertiser summit, touting service as brand-safe shopping destination
Feb. 9, 2021 -
Super Bowl LV ads highlight marketers' disconnect with reality
Feb. 8, 2021 -
Pinterest's ascent continues as holidays spur explosive adoption of shopping ads
Feb. 5, 2021 -
Cheetos' Super Bowl ad embeds stealth Snapchat codes that unlock free snacks
Feb. 4, 2021 -
Walmart acquires Thunder ad tech as it preps self-serve display portal
Feb. 4, 2021 -
Robinhood forges ahead with Super Bowl debut despite GameStop uproar
Feb. 3, 2021 -
WPP secures early access to TikTok ad products, creators in new global partnership
Feb. 2, 2021 -
Miller Lite offers Super Bowl fans calorie-burning distraction in shot across Michelob's bow
Feb. 1, 2021 -
Old Spice gives exhausted young men a 'pep talk' with ads emphasizing confidence
Jan. 29, 2021 -
Nike store plots virtual outdoor adventure with mobile tech
Jan. 28, 2021 -
Walmart links with The Trade Desk in extensive overhaul to ad business
Jan. 28, 2021 -
Coors pulls from 'Inception' to insert brand into dreams before Super Bowl LV
Jan. 27, 2021 -
NBCUniversal, Twitter deepen partnership to meet growing demand for premium social content
Jan. 26, 2021