Peter Adams
Senior Reporter | @PatchAdams03Peter is the Senior Reporter of Marketing Dive. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Passionate about movies, especially if they're trash.
2032 articles by Peter Adams
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How DoorDash is evolving its retail media arm as ad revenue grows
June 16, 2025 -
PepsiCo taps VaynerMedia to evolve in-house agency model
June 16, 2025 -
Peloton names fourth CMO in 5 years as turbulence persists
June 13, 2025 -
Pepsi parodies ‘Share a Coke’ after rival resurrects iconic campaign
June 12, 2025 -
Publicis deepens AI transformation services with help from Nvidia
June 11, 2025 -
M&M’s promotes cross-generational unity with new creative platform
June 10, 2025 -
Amazon widens access to video generator as AI ad tools gain traction
June 10, 2025 -
WPP CEO Mark Read to retire at challenging juncture for agency giant
June 9, 2025 -
Airbnb names new CMO on tails of major platform overhaul
June 6, 2025 -
Equinox names new CMO to grow luxury fitness chain’s brand awareness
June 5, 2025 -
Lego rebuilds Run-DMC’s ‘It’s Like That’ as girls’ empowerment anthem
June 4, 2025 -
Instacart embraces ‘90s nostalgia with throwback ads and prices
June 3, 2025 -
Progressive comes to the rescue when Superman can’t in movie tie-up
June 2, 2025 -
RXBar scrubs corporate jargon from social feeds in battle against B.S.
June 2, 2025 -
Sprite targets ads around scorching temps for global summer campaign
May 29, 2025 -
Droga departs Accenture Song CEO post at fluid moment for creativity
May 28, 2025 -
Coke pushes Gen Z to ditch digital noise and embrace summer fun
May 27, 2025 -
Walmart shakes up US ad division to keep pace with technological change
May 22, 2025 -
Publicis acquires Captiv8 as influencer marketing ambitions expand
May 22, 2025 -
Urban Outfitters deepens Gen Z experiential strategy for back to school
May 20, 2025 -
Walmart’s global ad business soars 50% following Vizio integration
May 19, 2025 -
Netflix hones pitch to brands with richer data, personalization tools
May 15, 2025 -
YouTube spotlights how brands can own cultural moments at ad showcase
May 15, 2025 -
CMOs stretch static budgets further, with downsides for agencies: report
May 12, 2025 -
Meta touts complementary powers of video, AI in overture to brands
May 9, 2025