Peter is the Associate Editor of Marketing Dive. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Passionate about movies, especially if they're trash.
437 ARTICLES BY Peter Adams
- Jan. 14, 2019 P&G's Gillette tackles toxic masculinity in short film that nods to #MeToo
- Jan. 10, 2019 'A world with no ads': P&G, Unilever's top marketers envision different paths forward
- Jan. 9, 2019 L'Oréal, Olay's tech gurus provide a peek into beauty's future at CES
- Jan. 8, 2019 At CES, CMOs dish on the 'existential crisis' tech has created for marketing
- Jan. 7, 2019 P&G combats 'mass disruption' with slew of digital-first products at CES
- Jan. 7, 2019 7 trends set to shape marketing in 2019
- Jan. 4, 2019 Los Angeles sues IBM's Weather Company over alleged mishandling of app data
- Jan. 3, 2019 Netflix's hit 'Bandersnatch' takes interactive marketing to new level
- Dec. 21, 2018 Coke leads $15M investment round in Dirty Lemon parent Iris Nova
- Dec. 21, 2018 Campaign Trail: Burger King's royal gift; Krispy Kreme takes a stand; nutty holiday sweaters
- Dec. 20, 2018 ANA calls on FTC for comprehensive US data privacy law
- Dec. 19, 2018 NYT report suggests Facebook overstepped bounds of FTC consent decree
- Dec. 18, 2018 Dentsu buys DEG to strengthen data, commerce offerings
- Dec. 17, 2018 Google puts $1B toward sprawling new NYC campus
- Dec. 14, 2018 Chevy's global CMO retires amid broader cuts at parent GM
- Dec. 13, 2018 Diageo accused of running extensive, noncompliant Ciroc influencer campaign
- Dec. 12, 2018 Accenture buys ad tech shop Adaptly to fortify nascent programmatic unit
- Dec. 12, 2018 P&G buys Walker & Company, a disruptor marketer catering to consumers of color
- Dec. 11, 2018 WPP plots return to growth through 'simpler offer,' refreshes brand identity
- Dec. 7, 2018 Campaign Trail: Budweiser rallies competitors; Chipotle cooks up holiday displays; Maker's Mark toasts tradition
- Dec. 6, 2018 Unilever CMO Keith Weed to retire next year
- Dec. 6, 2018 63% of consumers prefer to purchase from purpose-driven brands, study finds
- Dec. 5, 2018 Accenture among 3 finalists bidding to acquire MDC Partners, Adweek reports
- Dec. 4, 2018 Banned Iceland ad soars while John Lewis' Christmas push receives cool reception
- Dec. 3, 2018 Executive of the Year: Keith Weed, Unilever