Peter Adams
Senior Reporter | @PatchAdams03Peter is the Senior Reporter of Marketing Dive. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Passionate about movies, especially if they're trash.
1409 articles by Peter Adams
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Elon Musk resurrects $44B Twitter offer, envisions ‘everything app’
Oct. 5, 2022 -
‘Black Panther’ sequel inspires Sprite, Lexus to champion women warriors
Oct. 4, 2022 -
IPG strengthens Salesforce know-how with RafterOne acquisition
Oct. 3, 2022 -
Disney, Netflix push into streaming ads could raise all AVOD ships
Sept. 30, 2022 -
Google search expansion could be wake-up call for marketers
Sept. 29, 2022 -
State Farm CMO who brought back the Jake spokes-character retires
Sept. 29, 2022 -
Survey: Netflix’s ad-supported tier draws viewer interest, but could struggle with Gen Z
Sept. 28, 2022 -
McDonald’s repackages Happy Meals for adults with cult streetwear label
Sept. 27, 2022 -
Walmart aims to shift Gen Z perceptions with expansive Roblox play
Sept. 26, 2022 -
Apple Music to sponsor Super Bowl Halftime Show as services take spotlight
Sept. 23, 2022 -
Duracell calls on tech geeks to energize new TikTok page
Sept. 22, 2022 -
Dunkin’ promotes architect behind next-gen push to CMO
Sept. 22, 2022 -
Tripadvisor pushes beyond banner ads with data-driven content studio
Sept. 21, 2022 -
YouTube brings revenue sharing to Shorts as battle for creator talent intensifies
Sept. 20, 2022 -
Walmart weds data to popular apps like TikTok in latest ad play
Sept. 20, 2022 -
Little Caesars opens Instagram gallery selling pepperoni-themed art
Sept. 19, 2022 -
Apple tees up bigger search ads push ahead of holidays
Sept. 15, 2022 -
Amazon expands email marketing tools for brands seeking new customers
Sept. 15, 2022 -
Walmart vies for bigger holiday ad budgets with self-service expansion
Sept. 14, 2022 -
SodaStream shakes up brand to better recognize interests like mixology
Sept. 13, 2022 -
Roblox’s ad expansion plans include 3D portals to branded experiences
Sept. 12, 2022 -
Tom Brady asks Gen Z athletes to ditch toxic comparisons in Under Armour ads
Sept. 8, 2022 -
Apple promotes bigger iPhone screen to accommodate streaming, gaming
Sept. 8, 2022 -
Amazon ads top engagement ranking, but TikTok holds innovation crown
Sept. 7, 2022 -
Pepsi’s branded tiny home delivers tricked-out NFL fan cave
Sept. 7, 2022