Peter is the Associate Editor of Marketing Dive. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Passionate about movies, especially if they're trash.
365 ARTICLES BY Peter Adams
- Sept. 18, 2018 Ad Age: Spotify sees 2nd big marketer depart in as many weeks
- Sept. 17, 2018 NFL sidesteps controversy with celeb-starring campaign around touchdown dances
- Sept. 10, 2018 Blockchain's ascendance in marketing hits hurdles — but the delay could be temporary
- Aug. 31, 2018 Campaign Trail: Nike aces Serena Williams ad; Snickers' rap battle; Alexa belts 'Mamma Mia!'
- Aug. 20, 2018 Goodbye, Marlboro Man: How marketers are breaking with traditional notions of masculinity
- Aug. 17, 2018 Campaign Trail: Old Spice's boardroom agenda; eBay sets up shop; Trojan answers intimate questions
- Aug. 10, 2018 Adidas sales surge on strength of World Cup sponsorship
- Aug. 3, 2018 Campaign Trail: SunnyD shakes things up; Van Heusen grapples with UFC; funeral ads get banned
- Aug. 2, 2018 Can Papa John's rehabilitate its brand with Endeavor as AOR?
- July 30, 2018 What media agency woes say about marketers' shifting priorities
- July 23, 2018 Verizon's creative chief on building an in-house agency, AR and all those Thomas Middleditch ads
- July 20, 2018 Campaign Trail: Purple fights 'Sunday Scaries'; LG rewards Netflix bingers; lobster-themed live streams
- July 18, 2018 How Coke amplifies in-stadium experiences via digital tech
- July 16, 2018 Schlage's switch to programmatic TV buying unlocks 3x increase in ROI
- July 5, 2018 Why Jimmy John's CMO is spotlighting employees for the brand's biggest campaign to date
- June 29, 2018 Campaign Trail: 7-Eleven Norway's chlamydia ads; LG calls on Ryans; Tiffany Haddish returns to Groupon
- June 28, 2018 Taco Bell heralds return of Nacho Fries with blockbuster 'Demolition Man' tie-up
- June 22, 2018 Campaign Trail: Burger King Russia's World Cup disaster; Snickers' apology tour; McDonald's debuts the 'Frylus'
- June 15, 2018 Campaign Trail: Schwinn's 'Stranger Things' success; KFC's Bucket Björn; Tic Tac gamifies gum
- June 13, 2018 BBDO NY's outgoing CMO on heading for Hollywood and what's new in entertainment marketing
- June 12, 2018 'IHOb' might be a big win for IHOP despite mixed reception to burgers
- June 8, 2018 Campaign Trail: IHOP's mystery name change; Wendy's ditches the snark; Planet Fitness examines 'dad bods'
- June 5, 2018 Senate panel to probe Facebook after NYT points to new data collection lapses
- June 1, 2018 Campaign Trail: Pedigree plays virtual fetch; Tums delivers 'TummerTime' relief; A1's meat-scented candles
- May 25, 2018 Campaign Trail: Cintas maps bathroom stops; Ikea lulls people to sleep; Vitamin disruptor delivers