CMO Corner

Coverage of industry leaders from our journalists


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    Robin Marchant/Getty Images for NYCWFF via Getty Images
    Q&A

    Why Heineken is ramping up investment in consumer experiences

    CMO Jonnie Cahill explained how the beer brand is partnering with Formula 1 and professional soccer as the value of in-person engagement grows.

    By June 21, 2022
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    Courtesy of Absolut
    Column

    Absolut mixes cocktail personalities in biggest campaign in over a decade

    Pam Forbus, CMO of parent company Pernod Ricard North America, explains how the multiyear effort serves as a metaphor for a fraught global moment.

    By June 6, 2022
  • Explore the Trendline
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    Retrieved from Jimmy Dean on February 02, 2021
    Trendline

    The Marketing Dive Outlook on 2021

    There is perhaps no facet of marketing that went untouched by a tumultuous 2020. Read on for the trends and topics that could shape the industry in the new year.

    By Marketing Dive staff
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    Courtesy of CKE Restaurants
    Q&A

    Carl's Jr. and Hardee's head to 'Jurassic World' as $500M brand transformation looms

    Chief Brand Officer Chad Crawford details how the brands are leveraging digital content across Uber and Lyft vehicles, Snapchat, TikTok and Waze.

    By May 26, 2022
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    John Hazard

    CMOs 'sanguine' in face of inflation, global turmoil as budgets recover

    Gartner’s latest survey of marketing chiefs identified a shift away from a square focus on digital, with offline media now commanding 44% of budgets.

    By May 24, 2022
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    Courtesy of J.C. Penney

    J.C. Penney taps new marketing chief

    John Aylward will help advance the retailer's omnichannel strategy and oversee marketing strategy, creative, visual merchandising and more.

    By Daphne Howland • May 13, 2022
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    PeopleImages via Getty Images

    Female CMOs overtake male ones for the first time, report says

    Tenure remained low in 2021 thanks, in part, to issues related to the pandemic combined with diversity efforts.

    By May 10, 2022
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    Thai Phi Le/Marketing Dive

    Anheuser-Busch InBev appoints Marcel Marcondes as global CMO

    The former president of the company's Beyond Beer division will bring a renewed focus to the brand's beer alternative options.

    By April 22, 2022
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    Permission granted by Dunkin'

    Dunkin' CMO departs after 9 months

    While Rafael Acevedo's tenure was short, changes overseen by the executive — including naming Anomaly creative AOR — could carry a lasting impact.

    By March 28, 2022
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    Courtesy of Arby's

    Arby's CMO dishes on Pusha T diss track

    To launch a spicy fish sandwich, the QSR tapped the rapper to take shots at McDonald's and the Filet-O-Fish.

    By March 22, 2022
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    Retrieved from Applebee's on February 08, 2022
    Q&A

    Applebee's CMO on embracing everything from '80s nostalgia to metaverse buzz

    Joel Yashinsky details how authenticity is at the heart of a new campaign that was created with Grey and is set to the theme from "Cheers."

    By Feb. 14, 2022
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    Courtesy of Pepsi
    Q&A

    PepsiCo's in-house content studio head on preserving brand trust as demand soars

    Saying no to projects isn't out of the question as Louis Arbetter tries to maintain quality while building out new capabilities in areas like social listening.

    By Dec. 20, 2021
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    Courtesy of General Mills

    General Mills names chief brand and disruptive growth officer after sunsetting CMO role

    A change in marketing leadership speaks to a desire to more closely wed brand-building with innovation as the pandemic resets expectations.

    By Dec. 17, 2021
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    John Hazard
    Opinion

    CMOs must step away from the shiny objects

    To solve the CMO tenure problem, marketers must stop blaming the CEO, start thinking about new frameworks and revisit the fundamentals, Boathouse's John Connors writes.

    By John Connors • Dec. 9, 2021
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    Permission granted by Taco Bell

    Taco Bell appoints Jordan Brand CMO as global chief brand officer

    Sean Tresvant will lead the chain's efforts to drive culture and create impact with a focus on omnichannel initiatives and digital customer touchpoints.

    By Dec. 3, 2021
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    Courtesy of Burger King

    Burger King's Ellie Doty is latest marketer to leave brand

    The exit of the chain's first North American CMO comes as its parent company's growth lags behind that of competitors.

    By Nov. 5, 2021
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    Courtesy of KFC

    KFC scores new CMO with Nintendo's Nick Chavez

    With more than 11 years at Nintendo of America, the executive has deep industry knowledge that reflects the growing importance of gaming and digital to consumer-facing brands.

    By Oct. 29, 2021
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    Permission granted by Advertising Week
    Deep Dive

    At Advertising Week: Less fluff and increased candor around industry's uncertain future

    Across four days in New York, marketers stepped out of their comfort zones with optimism that occasionally belied ongoing supply chain and engagement issues.

    By Oct. 26, 2021
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    Retrieved from General Motors on October 18, 2021

    Cadillac's CMO on shifting brand strategy to address supply chain, cookie challenges

    Melissa Grady said holiday ads would focus more on brand-building for the Lyriq, Cadillac's first EV, versus typical deals-oriented messaging.

    By Oct. 19, 2021
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    Kaarin Vembar/Marketing Dive

    Under Armour names first chief consumer officer as marketing chief plans exit

    Massimo Baratto will take over the functions of the CMO in the new position, overseeing global marketing, e-commerce and retail.

    By Cara Salpini • Oct. 18, 2021
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    Tommaso Boddi via Getty Images

    Why Planet Fitness went from 16 agencies to one with new AOR Publicis

    CMO Jeremy Tucker explained how a bespoke agency is expected to drive scale and efficiency and spur $40 million in incremental media investment.

    By Sept. 13, 2021
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    Joe Raedle via Getty Images

    Anheuser-Busch taps new CMO, adds marketing role in C-suite shuffle

    The shakeup sees the brewing company making significant moves toward advancing its consumer-first media strategy.

    By Asa Hiken • Sept. 8, 2021
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    Courtesy of Bed Bath & Beyond

    Bed Bath & Beyond brand chief departs after little over a year

    Chief Digital Officer Rafeh Masood on Monday took over Cindy Davis' duties on an interim basis, amid the retailer's private label push.

    By Daphne Howland • Aug. 31, 2021
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    Justin Sullivan via Getty Images

    McDonald's taps new global, US CMOs in executive shuffle

    The chain is refashioning some of its leadership structure following the creation of a customer experience team earlier this summer.

    By Aug. 25, 2021
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    Monica Schipper/Getty Images Entertainment via Getty Images

    MLB taps former Marriott exec as CMO to bolster digital efforts

    Karin Timpone brings a background in digital marketing that could help the league explore areas like loyalty and blockchain.

    By Asa Hiken • Aug. 18, 2021
  • Opinion

    Back from the brink: Why the CMO role has experienced a resurgence

    CMOs must be agile enough to capitalize on strategies that will align brand values and consumers, while also being prepared to change direction at any time, writes Toluna's Janice Caston.

    By Janice Caston • Aug. 12, 2021