CMO Corner

Coverage of industry leaders from our journalists

  • Net
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    NiseriN via Getty Images

    Why PepsiCo’s women’s soccer sponsorship is about more than signage

    Mark Kirkham, senior vice president and CMO of international beverages, discussed why sponsors should invest in ways that elevate the sport.

    By Aaron Baar • March 23, 2023
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    Jacob Lund via Getty Images

    CMOs struggle to balance first-party data needs with value creation

    New Gartner research challenges some conventional wisdom, including the belief that managing fewer channels leads to more effective data acquisition.

    By March 22, 2023
  • A Chevrolet Volt extended-range electric vehicle
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    Bill Pugliano via Getty Images

    General Motors CMO Deborah Wahl to retire

    Along with helping GM navigate the challenges of the coronavirus pandemic, Wahl has helped lead the automaker’s move toward an all-electric future.

    By March 15, 2023
  • Shot of CMO Fernando Machado linking arms with NotCo CEO Matias Muchnick
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    Retrieved from NotCo via Business Wire on March 13, 2023

    Star CMO Machado jumps from Activision Blizzard to food tech startup

    The well-decorated exec is joining AI-focused NotCo as the firm deepens relationships with major CPG marketers including Kraft Heinz.

    By March 13, 2023
  • Molson Coors beer
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    Christopher Doering/Marketing Dive

    Molson Coors taps CMO Michelle St. Jacques to fill new chief commercial officer role

    The exec will lead a new function that unites sales, marketing, innovation and digital capabilities in the Americas as the company looks to accelerate growth.

    By March 1, 2023
  • Padma’s Kind Kitchen, a speakeasy-style pop-up restaurant in NYC created in partnership with "Top Chef" host Padma Lakshmi.
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    Courtesy of Kind Snacks

    Why Kind keeps it simple in latest wellness-focused marketing play

    “I See Almonds” represents not only the brand’s first commercial in over a year, but also the first under Global CMO Kelly Solomon.

    By Feb. 27, 2023
  • P&G’s Pritchard says AI, algorithms are improving ad effectiveness

    With more sophisticated in-house teams and the marketer saving millions, Pritchard said agencies will need to “see around corners” more than ever.

    By Feb. 17, 2023
  • Business men in a dark room standing in front of a large data display
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    SolStock via Getty Images

    Blockchain, metaverse continue to command CMO interest despite snags

    Just 10% of surveyed marketers think the metaverse isn’t relevant to their industry while 41% plan to use blockchain in 2023, per Deloitte.

    By Jan. 26, 2023
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    Scott Olson via Getty Images

    Starbucks marketing exec exits after 14 years

    The company will immediately conduct an internal and external search for a successor to Jen Quotson, who leaves the VP of global creative studios post.

    By Emma Liem Beckett • Jan. 20, 2023
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    Spencer Platt / Staff via Getty Images
    Deep Dive

    9 marketing trends to watch as 2023 tests transformation bets

    Pivots to ad-supported streaming, alternative measurement currencies and new social platforms all face challenges as consumers simplify their choices. 

    By , , Jan. 18, 2023
  • Denny’s taps CEC Entertainment exec as CMO

    Sherri Landry will be tasked with growing the chain’s sales and amplifying its cultural relevance.

    By Emma Liem Beckett • Jan. 10, 2023
  • Burger King gets a fresh look
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    Courtesy of Burger King

    Burger King taps longtime PepsiCo veteran as CMO

    Most recently CMO of Mountain Dew, Pat O'Toole will help grow traffic, accelerate sales and support the chain's Reclaim the Flame plan.

    By Jan. 10, 2023
  • A McDonald's store is shown in Houston, Texas.
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    Brandon Bell via Getty Images

    McDonald’s prepares for corporate restructuring, staff cuts

    Morgan Flatley, the chain’s global chief marketing officer, has been promoted to EVP, global chief marketing officer and new business ventures.

    By Emma Liem Beckett • Jan. 9, 2023
  • A massive gray storm cloud gathers on the horizon over a placid body of water.
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    petesphotography via Getty Images

    Gartner: Uncertainty clouds CMO prospects for 2023

    Marketers might need to defend their independence internally as a cross-functional focus eats away at budgets that have struggled to bounce back.

    By Dec. 6, 2022
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    Sponsored by Grammarly Business

    The Biggest Hidden Cost Impacting Marketing Teams in 2023

    Tight budgets are looming. Cut opportunity costs to do more high-value work in less time in 2023.

    By Dorian Stone • Dec. 5, 2022
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    Scott Olson via Getty Images

    Coke names new marketing lead for North America amid strategy shift

    The appointment is one of several leadership changes taking effect in January as the company tries to reduce complexity and improve speed.

    By Nov. 30, 2022
  • Little Caesars Hot and Ready
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    Courtesy of Little Caesars

    Little Caesars promotes digital trailblazer to CMO

    Greg Hamilton takes the reins for marketing as the chain ramps up digital transformation and its relationship with the NFL.

    By Oct. 31, 2022
  • Two people standing wrapped in a blanket as part of American Eagle's 2022 holiday campaign.
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    Permission granted by American Eagle

    Inside American Eagle’s holiday social media strategy

    The Gen Z retailer looks to immerse consumers in celebrations as company research found this holiday season is all about “revenge living.” 

    By Oct. 31, 2022
  • A street in the dark with a Burger King location highlighted
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    Courtesy of Burger King

    Burger King teams with Call of Duty for expansive international promo

    The tie-up comes just over a year after the chain’s former CMO Fernando Machado joined Call of Duty publisher Activision Blizzard as CMO.

    By Aaron Baar • Oct. 28, 2022
  • Diageo's regenerative agriculture program for Guinness production.
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    Courtesy of Diageo

    Future focused: How Diageo prioritizes sustainability

    The company’s Society 2030 program tailors sustainability goals by brand, avoiding a one-size-fits-all approach.

    By Oct. 25, 2022
  • Three limited-edition Pepsi Soda Shop cans lined up on a diner table.
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    Retrieved from PepsiCo Beverages North America on October 18, 2022

    Pepsi CMO on state of media fragmentation: ‘A double-edged sword’

    At Advertising Week, Todd Kaplan discussed the overvaluation of paid media and his view of emergent channels like the metaverse, calling it a “fat word.”

    By Oct. 19, 2022
  • A group of young people as part of American Eagle's 2022 back-to-school campaign
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    Courtesy of American Eagle

    American Eagle CMO says now’s the time for marketers to take risks

    At Advertising Week, the exec cited evidence that stepping outside the box has reaped major benefits, like becoming Roblox’s second most visited virtual brand.

    By Oct. 19, 2022
  • A headshot of outgoing State Farm CMO Rand Harbert paired with a headshot of his replacement, Kristyn Cook.
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    Retrieved from State Farm on September 29, 2022

    State Farm CMO who brought back the Jake spokes-character retires

    Following a 12-year run, Rand Harbert will be replaced by Kristyn Cook, who has focused on emergent media channels like TikTok and gaming.

    By Sept. 29, 2022
  • Image from Sonic's "Mmm Sonic" campaign
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    Courtesy of Sonic

    Why Sonic drove away from in-car commercials for its latest campaign

    CMO Lori Abou Habib explains the food-focused change and how the QSR has benefited from parent Inspire Brands' bespoke media unit within Publicis.

    By Sept. 26, 2022
  • Dunkin's digital store
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    Permission granted by Dunkin'

    Dunkin’ promotes architect behind next-gen push to CMO

    Jill McVicar Nelson, who’s been with Dunkin’ since 2011, has spearheaded several menu offerings targeted at the “next generation of guests.”

    By Sept. 22, 2022