CMO Corner

Coverage of industry leaders from our journalists

  • A Ford F-150 Lightning electric pickup on the road.
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    Courtesy of Ford Motor Co.
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    Ford hires Toyota veteran as global CMO

    Lisa Materazzo was formerly Toyota's top marketing executive in North America and joins as the automaker navigates the industry's electric “sea change.”

    By Sept. 13, 2023
  • CKE CMO Jennifer Take and CFO Mike Lenihan
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    Courtesy of CKE Restaurants
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    Carl’s Jr., Hardee’s parent appoints CMO, CFO

    CKE’s new execs join the company during an ongoing brand overhaul focused on renovations, technology advancements and streamlined operations.

    By Aneurin Canham-Clyne • Sept. 8, 2023
  • Dallas Cowboys quarterback Dak Prescott stands in the pain aisle in a Lowe's commercial
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    Courtesy of Lowe's
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    How Lowe’s is leveraging its NFL deal to inspire DIYers with new campaign

    Head of marketing Jen Wilson also explained how in-housing its retail media efforts and restructuring its marketing organization have paid off for the brand.

    By Sept. 7, 2023
  • A person doing a squat while holding weights and following an instructional Peloton video, with the exercise brand's Peloton Bike also in view.
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    Permission granted by Peloton
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    Could Peloton’s brand refresh mark the start of its comeback?

    Vice President of Consumer Marketing Oli Snoddy details how the exercise brand is leveraging real users to broaden its reach and grow its app. 

    By Sept. 6, 2023
  • TGI Fridays CEO Brandon Coleman in a dark suit.
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    Permission granted by TGI Fridays
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    TGI Fridays promotes CMO to CEO

    Brandon Coleman III takes the reins as the chain experiments with virtual brands, a new loyalty structure and major menu overhaul in a growth push. 

    By Emma Liem Beckett , Julie Littman • Aug. 29, 2023
  • Gap's Fall 2023 Adult campaign showcasing its fall clothing collection. Pictured is Veneda Carter with her two-year-old daughter Bobbi.
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    Permission granted by Gap
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    How Gap put a fresh spin on nostalgia for its fall campaign

    The retailer is pulling inspiration from its style archives and past ads to reach consumers through a new lens, according to head of marketing Erika Everett.

    By Aug. 29, 2023
  • Absolut Vodka bottle
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    Retrieved from Absolut on February 12, 2021
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    Pernod Ricard North America names Colin Kavanagh as CMO

    The former senior vice president of transformation for the spirits marketer will succeed Pam Forbus.

    By Aug. 28, 2023
  • A neon sign over Pepsi's diner concept
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    Permission granted by PepsiCo Beverages North America
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    Pepsi celebrates 125 years: Inside the marketer’s media blitz

    A campaign celebrating an anniversary milestone and past iconic ads doubles as the official introduction of the brand’s new logo.

    By Aug. 24, 2023
  • Behr Paint Company Announces 2024 Color of the Year “Cracked Pepper”
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    Courtesy of Behr Paint Company
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    How Behr, Home Depot are using data to market 2024’s Color of the Year

    The paint marketer will leverage Instagram and Home Depot’s retail media network to target Cracked Pepper at consumers in the mood for renovations.

    By Aaron Baar • Aug. 22, 2023
  • An exterior image of a restaurant with glass windows and a sign that says sweetgreen.
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    Retrieved from Sweetgreen/BusinessWire on August 10, 2022
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    Sweetgreen appoints head of marketing amid loyalty program expansion

    Michael Kotick will oversee the chain’s marketing and menu strategy, having most recently led purpose-driven marketing efforts for Chipotle. 

    By Julie Littman • Aug. 21, 2023
  • Two people eat Häagen-Dazs ice cream cones
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    Permission granted by Tyrell Hampton for Häagen-Dazs
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    How Häagen-Dazs met its $1.5M commitment to underrepresented creators

    CMO Elizabell Marquez explained how the brand has supported creators and brought their work into its advertising.

    By Aug. 21, 2023
  • Two people walk out of a coffee shop, each holding coffees, wearing Aerie clothing as part of the retailer's fall 2023 campaign.
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    Courtesy of Aerie
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    Aerie rallies New York City’s ‘hidden gems’ for pop-up marketplace

    The effort promotes the retailer’s fall collection and supports a “reintroduction” of its intimate apparel business, according to CMO Stacey McCormick.

    By Aug. 11, 2023
  • Toms shoes are pictured in a store display.
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    Rachel Murray/Getty Images for Amazon via Getty Images
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    Toms exec talks about new sustainability strategies, ThredUp partnership

    Amy Smith, chief brand officer, says the company is focusing on tackling issues in “our own backyard,” such as access to mental health.

    By Laurel Deppen • Aug. 9, 2023
  • American Eagle Back to School 2023 Campaign featuring Maddie & Kenzie Ziegler.
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    Courtesy of American Eagle
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    Deep Dive

    Back-to-school 2023: Can marketing transcend the turbulence?

    Top marketers from American Eagle and Amazon weigh in on strategy as the season’s spending forecast paints a gloomy picture.

    By Aug. 8, 2023
  • CVS storefront
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    Scott Olson via Getty Images
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    CVS loses another top marketer amid major cost-cutting push

    Tammy Lewis’ departure as CMO of CVS Caremark after nine years comes as the pharmacy giant reportedly plans to prune about 5,000 jobs.

    By Aug. 1, 2023
  • Exterior of Wayfair's headquarters in Boston
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    Caroline Jansen/Marketing Dive
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    Wayfair names new chief marketing officer

    Bob Sherwin is exiting the company after 10 years, with Chief People Officer Paul Toms taking over the position.

    By Dani James • July 27, 2023
  • A Chevrolet Volt extended-range electric vehicle
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    Bill Pugliano via Getty Images
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    General Motors taps CVS Health veteran as CMO

    Norm de Greve was praised for his digital transformation know-how and is familiar with the business thanks to past work at agency Digitas.

    By July 19, 2023
  • A red storefront entrance with a white dot-in-circle logo and an "order pickup" sign on the door. Trees and blue sky with white clouds on the right.
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    Daphne Howland/Marketing Dive
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    Target elevates 17-year veteran to CMO

    Lisa Roath's appointment comes as the retailer faces slowed sales growth and an ongoing controversy over its Pride collection.

    By July 12, 2023
  • City of Miami police officers keep an eye on protesters outside of a Target store on June 01, 2023 in Miami, Florida.
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    Joe Raedle/Getty Images via Getty Images
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    Deep Dive

    Culture wars rage on, forcing marketers to decide whether to reevaluate or retrench

    The dual forces of the backlash to inclusive marketing and the rapid rise of generative AI could lead marketers to reconsider the role of brands and how to advertise in H2 and beyond.

    By , July 11, 2023
  • Hand Levitating a Digital Smiling Box Icon and many Futuristic Graphics Connecting to the Universe.
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    BlackSalmon via Getty Images
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    Why CMOs should adopt the mindset of a futurist

    Predicting the future can be a fool’s errand, but CMOs that make decisions under uncertainty will differentiate themselves, says Gartner’s Lizzy Foo Kune.

    By Lizzy Foo Kune • July 11, 2023
  • A portrait of Sean Tresvant, Taco Bell's incoming CEO.
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    Courtesy of Taco Bell
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    Taco Bell promotes global chief brand officer to CEO

    Sean Tresvant led much of the brand’s strategy since joining in 2022. He will replace Mark King, who served as CEO since 2019.

    By Aneurin Canham-Clyne • June 30, 2023
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    Mario Tama via Getty Images
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    Vanessa Pappas steps down as TikTok COO

    The former YouTube exec has been a public face of TikTok, providing a sense of stability via her various appearances on behalf of the app.

    By Andrew Hutchinson • June 23, 2023
  • Maybelline's first-ever CGI avatar, May, which the brand is launching alongside its Falsies Surreal Mascara.
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    Courtesy of Maybelline
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    Deep Dive

    How legacy beauty brands are aging down to reach Gen Z

    Ever-changing trends and flashy brands like E.l.f. Cosmetics are challenging giants like Estée Lauder and L'Oréal to draw from a new playbook.

    By June 2, 2023
  • Christopher Briney, Gavin Casalegno and Lola Tung of Amazon Prime Video’s hit show "The Summer I Turned Pretty" for American Eagle.
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    Permission granted by American Eagle
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    Inside American Eagle’s tie-up with ‘The Summer I Turned Pretty’

    CMO Craig Brommers details why the retailer partnered with stars of the Prime Video series and how it’s experimenting with Reels and Lemon8.

    By June 1, 2023
  • Unilever flag
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    Retrieved from Unilever on November 17, 2020
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    Unilever’s chief digital and commercial officer Conny Braams departs

    The executive spent more than 30 years at the CPG giant and has served as its top marketer since the start of 2020.

    By May 30, 2023