Constellation Brands teams with Tastemade for content studio

The multimillion dollar partnership will yield original streaming and social media content, including a travel series that promotes unique wine pairings.

By Sara Karlovitch • March 31, 2023

Is a recession coming? Ad spending trends indicate ‘yes,’ report says

S&P Global Ratings argues that a shorter buying window for ads could make media spend more of a leading indicator than laggard for the economy. 

By Peter Adams • March 31, 2023

Explore the Trendline➔

The Marketing Dive Outlook on 2023

Key into where the industry winds are blowing in 2023 across media, emergent technology and the public mood.

By Marketing Dive staff

Campaign Trail: How Toyota used its GR Corolla to animate an ad without VFX

The "Metalmorphosis" campaign uses vehicle-mounted cameras to show off the performance of a car that "isn't your grandma's Corolla."

By Chris Kelly • March 31, 2023

Tripadvisor pairs AR with street murals to promote San Diego

The platform partnered with the San Diego Tourism Authority for the effort, which is powered by QR codes and also includes animated GIFs.

By Aaron Baar • March 30, 2023

American Eagle, E.l.f. promote denim-inspired makeup collection on TikTok

The limited-edition offering is joined by a social media campaign, “From Selfie to Belfie,” that yields an original song, custom TikTok filter and sweepstakes.

By Jessica Deyo • March 30, 2023

MLB leans into baseball nostalgia with wide-ranging campaign

The effort coincides with the start of a new season that could see shorter, more exciting games due to several new rules. 

By Sara Karlovitch • March 30, 2023

Shake Shack powers up ‘Super Mario Bros.’ activation

In advance of the new movie about the Nintendo icons, the chain will offer special menu items at its DUMBO location while promoting its mobile app.

By Chris Kelly • March 30, 2023

Michelob Ultra is first sponsor of network dedicated to women’s sports

The yearlong pact gives the brand access to Women’s Sports Network’s studio and will place it front-and-center on a daily “Game On” program.

By Peter Adams • March 29, 2023

Aperol heads to Coachella with digital-driven gathering hub

The Campari Group brand will also launch digital and social media campaigns both locally and nationally to deepen its ties to the music scene.

By Sara Karlovitch • March 29, 2023

Walmart winds down Roblox play as metaverse lands in privacy crosshairs

The retailer claims the decision was planned, while watchdog groups have ramped up pressure on such efforts over concerns they serve as stealth marketing to kids.

By Peter Adams • March 28, 2023

Pepsi embraces maximalism for first visual overhaul in 14 years

Muted tones are out while electric colors and a new “pulse” motif are in as the brand prepares for its next chapter of digital marketing.

By Peter Adams • March 28, 2023

Heinz rejects imposters for ‘Ketchup Fraud’ campaign

The brand is encouraging consumers to tag restaurants caught filling old bottles with generic product — or those suspected of doing so — on Instagram.

By Sara Karlovitch • March 28, 2023

Uber Eats adds virtual restaurant program to offer turnkey delivery-only concepts

The aggregator also revised its virtual restaurant policies to prevent duplicate menus, which reduce the variety and quality of options on its platform. 

By Julie Littman • March 28, 2023

McDonald’s is the latest QSR to embrace geofencing

The feature is designed to improve speed of service for mobile orders and streamline the order preparation process for McDonald’s workers. 

By Emma Liem Beckett • March 28, 2023

AB InBev exec on the creativity overhaul behind a historic Cannes Lions win

Beginning in 2018, the marketer embarked on a plan to develop a sustained creativity system that is now paying off, according to marketing culture lead Ryan Verschoor.

By Sara Karlovitch • March 27, 2023

Ad market avoids falling off a cliff thanks to media innovation, Magna says

The effects of economic uncertainty will be mitigated by the rise of retail media, the growth of ad-supported streaming and the automotive industry's recovery.

By Chris Kelly • March 27, 2023

Levi’s to test AI models to expand the brand’s online diversity

The company says the hyper-realistic models will create a more “inclusive customer experience,” but it stressed they won’t replace human models.

By Natalie Schwartz • March 27, 2023

Heinz, Absolut cook up limited-edition vodka pasta sauce

The supporting campaign invokes the vodka brand’s ‘80s aesthetic while expanding the condiment maker’s ongoing efforts to tap into foodie culture.

By Sara Karlovitch • March 24, 2023

Mike’s Hard revives fan-favorite flavor with ‘comeback’ hotline

Timed around March Madness, the brand has tapped former basketball star Mike Miller to launch the Mike’s Hard Comeback Hotlime.

By Chris Kelly • March 24, 2023

Sam’s Club bridges online and in-store data gap

Through the retailer’s new feature, advertisers can now gather real-time, first-party insights on members’ in-store purchases. 

By Peyton Bigora • March 23, 2023

75% of marketers expect to spend more on TikTok even as ban looms

As the battle over the future of TikTok intensifies, 56% of marketers believe it is highly or somewhat unlikely that the federal government will ban the platform.

By Chris Kelly • March 23, 2023

Gap pumps brakes on retail media unit

The pause shows not all retail media networks are a surefire bet, even as overall ad sales by retailers are expected to sustain meteoric growth.

By Peter Adams • March 23, 2023

Why PepsiCo’s women’s soccer sponsorship is about more than signage

Mark Kirkham, senior vice president and CMO of international beverages, discussed why sponsors should invest in ways that elevate the sport.

By Aaron Baar • March 23, 2023

CMOs struggle to balance first-party data needs with value creation

New Gartner research challenges some conventional wisdom, including the belief that managing fewer channels leads to more effective data acquisition.

By Peter Adams • March 22, 2023

Ford shifts toward purpose with ‘Euphoria’ star Sydney Sweeney

The actor will host an Auto 101 TikTok series and will debut her female-focused workwear collection made in collaboration with Dickies. 

By Jessica Deyo • March 22, 2023