Gatorade taps Kendrick Lamar for latest extension of ‘Is It In You?’

“Lose More. Win More.” features athletes including Caitlin Clark and A’ja Wilson and pays tribute to the hard work it takes to reach icon status.

By Jessica Deyo • April 18, 2025

Campaign Trail: Clash of Clans enters war zone with WWE champion

Created with David New York, a series of video ads speak authentically to fans of both WWE and the hit mobile game from Supercell.

By Chris Kelly • April 18, 2025

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Snap names first CMO in 2 years in lead-up to advertising showcase

Grace Kao, who recently joined Snap, is taking over marketing leadership from Chief Creative Officer Colleen DeCourcy, who will depart later this year.

By Peter Adams • April 17, 2025

Inside BodyArmor’s new visual identity and largest campaign to date

The Coca-Cola-owned beverage aims to separate itself from a crowded category with a bold new look and ads that ask consumers to “Choose Better.”

By Chris Kelly • April 17, 2025

Garage Beer co-owner Jason Kelce devises martial arts-inspired campaign

The brand, a fast-growing light beer in the U.S., leverages its connection to the Kelce family through a story-heavy marketing approach.

By Sara Karlovitch • April 16, 2025

Why Mentos relaunched its iconic jingle and brought brand lore to Fortnite

To reach Gen Z, the 93-year-old brand is tapping into ‘90s nostalgia and enduring interest in what happens when its mints are mixed with cola.

By Chris Kelly • April 16, 2025

Chili’s pop-up finances fast food meals in latest dig at rising prices

A store emulating payday loan retailers doles out gift cards to “approved” visitors, while consumers at home can participate in social giveaways on X. 

By Peter Adams • April 15, 2025

How Dude Wipes cleans up with poop humor as its marketing evolves

CMO Ryan Meegan discusses the brand’s “secret sauce” to going viral and recent collaborations with the NHL and Professional Bowlers Association.

By Chris Kelly • April 15, 2025

Burger King poaches Applebee’s CMO to build on modernization plan

Joel Yashinsky is tasked with driving an expansive Reclaim the Flame strategy that has produced viral marketing like the Whopper jingle. 

By Peter Adams • April 14, 2025

Ally’s WNBA deal brings it closer to gender parity in sports media spend

The brand’s sponsorship includes an endorsement deal with incoming rookie Paige Bueckers, who features in social content around a sweepstakes.

By Chris Kelly • April 14, 2025

Malibu encourages work-life balance in new ad starring Brian Cox

Known for serious roles such as Logan Roy in “Succession,” the actor ditches the boardroom to enjoy the beach and tells consumers to “Clock off!”

By Sara Karlovitch • April 14, 2025

Lowe’s bets on sports video games to drive up Gen Z brand loyalty

A new pact with EA Sports will put the home improvement retailer’s rewards program front-and-center in titles like Madden and College Football.

By Peter Adams • April 11, 2025

Heineken flips phones for IRL interactions

A phone case that flips over when the word “cheers” is uttered and a matchmaking-like app for discovering new bars spotlight socializing.

By Aaron Baar • April 10, 2025

Panera reintroduces brand with focus on dine-in cafe experience

“It Just Meals Good,” the chain’s first work from 72andSunny, captures a variety of occasions for eating at Panera, whether catching up with a kid or an ex. 

By Peter Adams • April 10, 2025

How JCPenney’s new brand positioning is subverting consumer expectations

“Anonymous Ads” was created and executed by new appointments Mischief and VaynerMedia, and helps the brand address a “sea of sameness” in retail.

By Chris Kelly • April 10, 2025

Why Minute Maid is teaming with WWE to punch up its new brand platform

The sponsorship supports “Bring the Juice,” which serves as the culmination of several years of brand transformation work.

By Chris Kelly • April 9, 2025

Subway hires CMO from PepsiCo beverages to lead global marketing

Greg Lyons, who left the Pepsi owner late last month, will join Subway as it shifts its creative account to Publicis Groupe’s Leo New York.

By Peter Adams • April 9, 2025

Target launches campaign highlighting spring merchandise

The campaign comes after the mass merchant announced a multibillion-dollar investment in stores, technology and supply chain.

By Howard Ruben • April 9, 2025

Google Cloud touts new AI tools to simplify marketing, customer experience

At Google Cloud’s Next ‘25 conference, the tech giant will lay out innovations that speak to how brands and agencies can use artificial intelligence.

By Chris Kelly • April 9, 2025

Kit Kat protects downtime in a chaotic world with Break Brothers

The brand's first character-driven campaign looks to appeal to people dealing with hectic work environments and return-to-office policies.

By Peter Adams • April 8, 2025

Scotch-Brite jams to ‘So Fresh, So Clean’ to showcase joys of cleaning

“The Brite Side of Clean” centers around self-expression and spans CTV, social media, out-of-home and the 3M brand’s “Sparkle Squad” ambassadors.

By Jessica Deyo • April 8, 2025

Beyoncé’s Cécred tells real women’s stories in first brand campaign

Created with Wieden+Kennedy, “A Deeper Understanding of Hair” revolves around a documentary-style film that details real hair care experiences.

By Chris Kelly • April 7, 2025

Domino’s expands remit of AOR WorkInProgress after campaign wins

The independent shop behind Domino’s popular Emergency Pizza promotion has been named social AOR as brands ramp up work around creators. 

By Peter Adams • April 7, 2025

From discounts to devotion: how to build customer loyalty beyond price cuts

Break free from discount dependency and build real customer loyalty with these smart strategies.

April 7, 2025

Spring some strong offers this Easter

Attract new customers and drive holiday sales with easy-to-implement Easter and spring marketing offers, ad design and outreach.    

By Jed Dreben • April 7, 2025