Pepsi breaks fourth wall in Super Bowl ads satirizing celeb endorsements

Spots starring Ben Stiller and Steve Martin riff on the night’s typically star-studded commercials to encourage people to try the new Pepsi Zero Sugar.

By Peter Adams • Feb. 8, 2023

Danny DeVito dreams up big game commercial for Jersey Mike’s

The QSR chain describes what its big game commercial would look like — despite not running one this year.

By Sara Karlovitch • Feb. 7, 2023

Explore the Trendline➔

The Marketing Dive Outlook on 2023

Key into where the industry winds are blowing in 2023 across media, emergent technology and the public mood.

By Marketing Dive staff

Klarna jumps back to Y2K with help from Paris Hilton

A campaign developed with Hilton’s 11:11 Media reinvents her “That’s hot” catchphrase and references trends from the era, like the velour tracksuit.  

By Peter Adams • Feb. 7, 2023

ZipRecruiter partners with Ant-Man to showcase job-seeking tech

The Marvel Studios tie-up spotlights the employment platform’s 1-Click Apply feature and is timed to the release of “Ant-Man and The Wasp: Quantumania.”

By Jessica Deyo • Feb. 7, 2023

Wendy’s first to test Roku, DoorDash deal around shoppable TV ads

The first-of-its-kind partnership lets DoorDash merchants place click-to-order offers within Roku ads that they can attribute, target and measure.

By Chris Kelly • Feb. 7, 2023

Old Spice reveals first brand mascot as Super Bowl anticipation heats up

Swaggy Spice, a deodorant stick wearing a hat and sunglasses, is part of a larger “Smelf-Confidence” campaign inspired by Broadway.

By Peter Adams • Feb. 6, 2023

Honda, Acura tee up Topgolf deal in swing for millennials, Gen Z

The auto brands are seeking a way to engage with the young consumers who represent nearly half of the golf entertainment company’s players.

By Chris Kelly • Feb. 6, 2023

Intuit, NFL team up for concert on Roblox with Saweetie

The virtual performance will be broadcast repeatedly in the run up to the big game, while Roblox’s Super NFL Tycoon seeks to teach financial literacy.

By Sara Karlovitch • Feb. 3, 2023

Campaign Trail: Neutrogena lathers up reality TV parody on TikTok

Movers+Shakers mined dating show tropes to turn one of the skincare brand's products into the "bombshell" of "Hydro House."

By Chris Kelly • Feb. 3, 2023

Michelob Ultra, Instacart support Super Bowl push with shoppable TV ads

The tie-up represents parent company Anheuser-Busch InBev’s first shoppable TV commercial and Instacart’s first major CPG co-marketing campaign.

By Jessica Deyo • Feb. 2, 2023

Propel Fitness Water’s new look emphasizes Gatorade connection

For the overhaul, the brand has teamed up with actor Micheal B. Jordan for a partnership that includes an integration with upcoming film “Creed III.”

By Sara Karlovitch • Feb. 2, 2023

General Motors, Netflix team for strategic alliance around EVs

The partnership spans product placement in the streamer’s shows, a Super Bowl spot and a sustainability push.

By Chris Kelly • Feb. 2, 2023

PepsiCo’s new Starry brand named official soft drink of NBA, WNBA

The lemon-lime offering targeted at Gen Z aims to bring a “fresh perspective” as Mtn Dew steps back from events like the NBA All-Star weekend. 

By Peter Adams • Feb. 1, 2023

Disney sells out ad time for NHL All-Star events

Major buy-ins include Chipotle, Discover and Honda for a combined total of 12 unique sponsors and 34 unique advertisers.

By Sara Karlovitch • Feb. 1, 2023

ChatGPT might change advertising — but it won’t revolutionize it

Even though it’s unlikely to upend the ad world any time soon, the buzzy conversational AI model could prove useful for savvy marketers.

By Chris Kelly • Jan. 31, 2023

Smirnoff to unveil inaugural cocktail coordinator during Super Bowl LVII

The winner of the season-long contest will join Smirnoff as guest of honor for the big game as marketers embrace pre-game hype.

By Sara Karlovitch • Jan. 31, 2023

Many brands are ‘reluctant buyers’ of ads on retail media networks

While the majority of marketers surveyed by the ANA use at least five retail media networks and expect to spend more going forward, some have concerns.

By Jessica Deyo • Jan. 31, 2023

Molson Coors and DraftKings turn Super Bowl ad into betting opportunity

The high-stakes tie-up challenges consumers to bet on various aspects of the brewer’s big game spot for the chance to win a portion of a $500,000 prize. 

By Sara Karlovitch • Jan. 30, 2023

Busch Light enlists Sarah McLachlan for Super Bowl LVII

The beer brand’s game day commercial will revive the singer’s ASPCA anthem, “Angel,” as part of a playful miscommunication about outdoor survival tips.

By Jessica Deyo • Jan. 30, 2023

Yves Saint Laurent Beauty ties Web3 to online shopping experience

All revenue generated by NFT sales will be donated to partners of the Abuse is Not Love program, which fights against intimate partner violence.

By Chris Kelly • Jan. 27, 2023

Blockchain, metaverse continue to command CMO interest despite snags

Just 10% of surveyed marketers think the metaverse isn’t relevant to their industry while 41% plan to use blockchain in 2023, per Deloitte.

By Peter Adams • Jan. 26, 2023

KFC Canada unveils winterized outdoor basketball court

As part of the “KFC Buckets Are Life” campaign, the court features pre-warmed basketballs and nets made to look like the chain’s chicken buckets.

By Sara Karlovitch • Jan. 26, 2023

Unilever first to test Disney’s identity integration with Trade Desk

Disney continues to enhance its ad business, partnering with EDO around outcome measurement and improving ad targeting on Disney+.

By Chris Kelly • Jan. 26, 2023

Dogfish Head’s budget big game ad showcases electric football

The craft brewer spent only $7,000 on a hyper-local ad to promote its role as the official beer of the Electric Football World Championship.

By Sara Karlovitch • Jan. 25, 2023

Netflix helps Bumble matches find common interests with game about popular shows

“Find the Date You’ve Been Watching For” was inspired by research showing it’s easier for people to talk to a match when they share similar tastes in TV.

By Sara Karlovitch • Jan. 24, 2023