Brand Strategy

Coke, Lacoste see significant value for 'Stranger Things' product placements

Ahead of the premiere of the second volume of the fourth season, YouGov Stream released data on the value of exposure for brands featured in the show.

By Sara Karlovitch • July 1, 2022

Marriott ties Bonvoy to 'Gamer's Paradise' series focused on Asia

The digital variety show, which was produced by One Esports, airs in 15 installments that showcase gaming’s diversity in the region.

By Peter Adams • July 1, 2022

Explore the Trendline➔

The Marketing Dive Outlook on 2022

Despite continued uncertainty, the past two years have provided plenty of lessons for marketers looking for a way forward. Read on for the trends and topics that could shape the industry in 2022.

By Marketing Dive staff

Campaign Trail: The Body Shop weaponizes graphics to take on anti-LGBTQ bills

The beauty brand spelled out support for a wide range of sexual orientations and gender identities as part of efforts to combat bills like Florida's so-called "Don't Say Gay" law, which goes into effect today.

By Chris Kelly • July 1, 2022

Chipotle rolls up texting, sports and loyalty to drive results

Despite not being an official sponsor of the NBA, the chain hid a code in its TV ads during the Finals that loyalty members could text to unlock a special offer.

By Robert Williams • June 30, 2022

Coke celebrates summer with AR music experience on Snapchat

The AR content in the photo-messaging app features Australian rapper The Kid Laroi performing a new song.

By Robert Williams • June 30, 2022

Nike attributes digital revenue growth to demand across mobile apps

The sportswear giant saw the highest traffic for its commerce app yet with a campaign celebrating the brand’s 50th anniversary.

By Robert Williams • June 30, 2022

McDonald's stakes out virtual summer camp in mobile app

Featuring merchandise, menu hacks and music performances, the 27-day effort offers another sign the chain views its app as a linchpin to winning Gen Z.

By Peter Adams • June 30, 2022

Coke teams up with Marshmello for limited-edition flavor

The brand’s first flavor co-created with an artist is the latest effort to come out of the Coca-Cola Creations platform that launched earlier this year.

By Sara Karlovitch • June 30, 2022

Honda invites gamers to Hondaverse in Fortnite on Twitch

Creator SypherPK hosts a series of livestreams where he explores the virtual world as the auto brand doubles down on its outreach to gamers.

By Chris Kelly • June 30, 2022

CMO of Amazon Prime Video, Studios exits at transitional moment for streaming

Ukonwa Ojo, who held the role for two years, is leaving as the platform readies itself for “Thursday Night Football,” a pricey “Lord of the Rings” show and more.

By Peter Adams • June 29, 2022

Old Spice teams with Arby's to tackle 'meat sweats'

Along with a new spot, the collaboration includes a limited-edition kit featuring a roast beef-patterned sweat suit and two cans of antiperspirant.

By Chris Kelly • Updated June 29, 2022

Save A Lot puts private brands front and center in new ad campaign

The video spots, which show store brands muscling out their mainstream equivalents, underscore the growing importance of private label in connecting with shoppers amid ongoing high inflation.

By Catherine Douglas Moran • June 29, 2022

Alka-Seltzer drops new hangover-relief product with help from T-Pain

A remix of the brand’s classic jingle from the “Buy U a Drank” singer is tied to a TikTok dance challenge catering to the younger crowd.

By Peter Adams • June 28, 2022

Sweetgreen launches digital feature to reward customers for meeting goals

The chain partnered with TikTok creator Emmanuel Duverneau to create content on the platform as part of a campaign designed by its in-house agency.

By Julie Littman • June 28, 2022

Program cutting carbon emissions from ads goes global with agency backing

An international expansion of the Ad Net Zero pledge is supported by all of the leading ad-holding groups and marketers like Unilever.

By Peter Adams • June 27, 2022

Cannes Lions returns energized but in tension with real-world problems

Economic concerns and environmental protests rubbed up against the “we’re back” attitude of advertising’s glitziest confab.

By Peter Adams • June 27, 2022

American Eagle Outfitters launches NFT Apparel Shop

While it isn’t a sale of NFTs, the launch is a way to bring physical items to customers who might be fans of NFT designers.

By Dani James • June 24, 2022

Bacardi unveils line of wearable QR codes to promote up-and-coming artists

The rum brand partnered with a streetwear label and a Grammy Award-winning record producer to create a clothing line that links to a new album.

By Sara Karlovitch • June 24, 2022

Metaverse madness: What brands are doing to cut through the noise

As marketers rush to plant a flag on the still-nascent space, lessons about what is and isn't working have begun to emerge.

June 24, 2022

Kraft rebrands macaroni and cheese to promote comfort food positioning

Changes are subtle, including adopting the commonly used “Mac & Cheese” name, but could resonate with consumers who value positivity and self-care.

By Peter Adams • June 23, 2022

Miller Lite honors female brewer Mary Lisle with limited-edition cans

The Fourth of July packaging play seeks to reach female consumers while educating the public on an overlooked aspect of the history of U.S. brewing.

By Sara Karlovitch • June 23, 2022

Lowe's releases limited-edition NFT collection, digital assets for builders

The retailer wants to focus on its digital offerings as its pandemic-induced boom declines.

June 23, 2022

Mastercard expands sonic branding with 'Priceless' album

The multi-artist album features original songs that incorporate the melody of the company’s brand sound.

By Chris Kelly • June 22, 2022

Macy's takes July Fourth bonanza to Web3 with free NFT drop

The collectibles are available via Macy’s new Discord channel, suggesting the brand wants to establish a stronger foothold in the popular chat app.

By Peter Adams • June 22, 2022

Why Heineken is ramping up investment in consumer experiences

CMO Jonnie Cahill explained how the beer brand is partnering with Formula 1 and professional soccer as the value of in-person engagement grows.

By Sara Karlovitch • June 21, 2022