Brand Strategy
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Gatorade taps Kendrick Lamar for latest extension of ‘Is It In You?’
“Lose More. Win More.” features athletes including Caitlin Clark and A’ja Wilson and pays tribute to the hard work it takes to reach icon status.
By Jessica Deyo • April 18, 2025 -
Column
Campaign Trail: Clash of Clans enters war zone with WWE champion
Created with David New York, a series of video ads speak authentically to fans of both WWE and the hit mobile game from Supercell.
By Chris Kelly • April 18, 2025 -
Explore the Trendline➔
FreshSplash via Getty ImagesTrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Snap names first CMO in 2 years in lead-up to advertising showcase
Grace Kao, who recently joined Snap, is taking over marketing leadership from Chief Creative Officer Colleen DeCourcy, who will depart later this year.
By Peter Adams • April 17, 2025 -
Inside BodyArmor’s new visual identity and largest campaign to date
The Coca-Cola-owned beverage aims to separate itself from a crowded category with a bold new look and ads that ask consumers to “Choose Better.”
By Chris Kelly • April 17, 2025 -
Retrieved from Garage Beer on April 15, 2025
Garage Beer co-owner Jason Kelce devises martial arts-inspired campaign
The brand, a fast-growing light beer in the U.S., leverages its connection to the Kelce family through a story-heavy marketing approach.
By Sara Karlovitch • April 16, 2025 -
Why Mentos relaunched its iconic jingle and brought brand lore to Fortnite
To reach Gen Z, the 93-year-old brand is tapping into ‘90s nostalgia and enduring interest in what happens when its mints are mixed with cola.
By Chris Kelly • April 16, 2025 -
Chili’s pop-up finances fast food meals in latest dig at rising prices
A store emulating payday loan retailers doles out gift cards to “approved” visitors, while consumers at home can participate in social giveaways on X.
By Peter Adams • April 15, 2025 -
Q&A
How Dude Wipes cleans up with poop humor as its marketing evolves
CMO Ryan Meegan discusses the brand’s “secret sauce” to going viral and recent collaborations with the NHL and Professional Bowlers Association.
By Chris Kelly • April 15, 2025 -
Burger King poaches Applebee’s CMO to build on modernization plan
Joel Yashinsky is tasked with driving an expansive Reclaim the Flame strategy that has produced viral marketing like the Whopper jingle.
By Peter Adams • April 14, 2025 -
Ally’s WNBA deal brings it closer to gender parity in sports media spend
The brand’s sponsorship includes an endorsement deal with incoming rookie Paige Bueckers, who features in social content around a sweepstakes.
By Chris Kelly • April 14, 2025 -
Malibu encourages work-life balance in new ad starring Brian Cox
Known for serious roles such as Logan Roy in “Succession,” the actor ditches the boardroom to enjoy the beach and tells consumers to “Clock off!”
By Sara Karlovitch • April 14, 2025 -
Lowe’s bets on sports video games to drive up Gen Z brand loyalty
A new pact with EA Sports will put the home improvement retailer’s rewards program front-and-center in titles like Madden and College Football.
By Peter Adams • April 11, 2025 -
Heineken flips phones for IRL interactions
A phone case that flips over when the word “cheers” is uttered and a matchmaking-like app for discovering new bars spotlight socializing.
By Aaron Baar • April 10, 2025 -
Panera reintroduces brand with focus on dine-in cafe experience
“It Just Meals Good,” the chain’s first work from 72andSunny, captures a variety of occasions for eating at Panera, whether catching up with a kid or an ex.
By Peter Adams • April 10, 2025 -
How JCPenney’s new brand positioning is subverting consumer expectations
“Anonymous Ads” was created and executed by new appointments Mischief and VaynerMedia, and helps the brand address a “sea of sameness” in retail.
By Chris Kelly • April 10, 2025 -
Why Minute Maid is teaming with WWE to punch up its new brand platform
The sponsorship supports “Bring the Juice,” which serves as the culmination of several years of brand transformation work.
By Chris Kelly • April 9, 2025 -
Subway hires CMO from PepsiCo beverages to lead global marketing
Greg Lyons, who left the Pepsi owner late last month, will join Subway as it shifts its creative account to Publicis Groupe’s Leo New York.
By Peter Adams • April 9, 2025 -
Target launches campaign highlighting spring merchandise
The campaign comes after the mass merchant announced a multibillion-dollar investment in stores, technology and supply chain.
By Howard Ruben • April 9, 2025 -
Google Cloud touts new AI tools to simplify marketing, customer experience
At Google Cloud’s Next ‘25 conference, the tech giant will lay out innovations that speak to how brands and agencies can use artificial intelligence.
By Chris Kelly • April 9, 2025 -
Kit Kat protects downtime in a chaotic world with Break Brothers
The brand's first character-driven campaign looks to appeal to people dealing with hectic work environments and return-to-office policies.
By Peter Adams • April 8, 2025 -
Scotch-Brite jams to ‘So Fresh, So Clean’ to showcase joys of cleaning
“The Brite Side of Clean” centers around self-expression and spans CTV, social media, out-of-home and the 3M brand’s “Sparkle Squad” ambassadors.
By Jessica Deyo • April 8, 2025 -
Beyoncé’s Cécred tells real women’s stories in first brand campaign
Created with Wieden+Kennedy, “A Deeper Understanding of Hair” revolves around a documentary-style film that details real hair care experiences.
By Chris Kelly • April 7, 2025 -
Domino’s expands remit of AOR WorkInProgress after campaign wins
The independent shop behind Domino’s popular Emergency Pizza promotion has been named social AOR as brands ramp up work around creators.
By Peter Adams • April 7, 2025 -
Sponsored by Brandmovers
From discounts to devotion: how to build customer loyalty beyond price cuts
Break free from discount dependency and build real customer loyalty with these smart strategies.
April 7, 2025 -
Sponsored by Valpak
Spring some strong offers this Easter
Attract new customers and drive holiday sales with easy-to-implement Easter and spring marketing offers, ad design and outreach.
By Jed Dreben • April 7, 2025