Thanksgiving, Black Friday football broadcasts were a marketing win: Here’s what the numbers say

Retail ads during Amazon’s first NFL Black Friday game were 35% more likely to drive engagement compared to category primetime averages, EDO found.

By Sara Karlovitch • Dec. 8, 2023

Advertisers will ramp up spend on creators in 2024, IAB forecasts

Growth in digital video consumption is being driven by consumer interest in creator content, per a new report from the IAB and TalkShoppe.

By Jessica Deyo • Dec. 7, 2023

Explore the Trendline➔

Top 5 stories from Marketing Dive

A look at how marketers are responding in a year marked by culture wars, economic uncertainty and the generative AI juggernaut.

By Marketing Dive staff

6 key details about CosMc’s, McDonald’s new fast food chain

CEO Chris Kempczinski said he believes McDonald’s has “the right to win” the afternoon “beverage pick-me-up occasion” with the new concept.

By Emma Liem Beckett • Dec. 7, 2023

Hinge dating app launches $1M initiative combatting Gen Z loneliness

“One More Hour” will support Gen Z-focused social groups and organizations in New York City, Los Angeles and Atlanta with grants up to $25,000. 

By Aaron Baar • Dec. 7, 2023

Peloton CMO jumps to Verizon after less than a year in role

As top marketer, Leslie Berland will have a wide remit and “usher in a new chapter” for the telecom’s brand, CEO Hans Vestberg said.

By Peter Adams • Dec. 7, 2023

AB InBev’s Kona Big Wave addresses toxic surf culture in new campaign

“Share the Big Waves” includes a QR code activation and three-minute video that attempts to unpack perceptions around surf culture.

By Sara Karlovitch • Dec. 7, 2023

Here’s what separates a good marketer from a bad one

At the core is the desire to gain a holistic understanding, according to Meta Reality Labs' Dave Kaufman.

By Dave Kaufman • Dec. 7, 2023

State Farm takes inside look at NFL players and ‘at-home teammates’

Made with sports media company Team Whistle and agency Optimum Sports, “Home Team” blends brand messaging with football fandom.

By Chris Kelly • Dec. 6, 2023

Super Bowl LVIII: Tracking every ad

Pringles will appear in the big game for the seventh consecutive year with a spot that will showcase a “playful, new direction” for the Kellanova brand.

By Marketing Dive staff • Dec. 6, 2023

Hellmann’s quadruple dips on Super Bowl with ‘most impactful’ ad yet

The Unilever marketer will run a 30-second spot developed with agency Wunderman Thompson that plans to combat food waste. 

By Peter Adams • Updated Dec. 5, 2023

Smirnoff celebrates connection in new global campaign

Inspired by data that found a decrease in emotional connection, the Diageo vodka brand wants to spark feelings of togetherness.

By Sara Karlovitch • Dec. 5, 2023

What Coca-Cola’s generative AI experiments mean for the brand’s future

Selman Careaga, president of the global Coca‑Cola category, detailed how the brand balances artificial and human intelligence.

By Chris Kelly • Dec. 5, 2023

Bud Light teams with NFL legends on ad for Super Bowl LVIII giveaway

A new ad starring Peyton Manning and Emmitt Smith timed to the NFL playoffs kicks off the brand’s biggest Super Bowl ticket giveaway to date.

By Jessica Deyo • Dec. 4, 2023

Hilton CMO on why its ‘For the Stay’ campaign is the hotel’s ‘Just Do It’

Mark Weinstein shared the inspiration behind the marketing platform, the story of the company’s 10-minute TikTok and strategy tips for marketers.

By Noelle Mateer • Dec. 4, 2023

Why Domino’s is awarding half a million dollars in snow plowing grants

Chief Brand Officer Kate Trumbull explained how the chain’s latest effort shows off an “experienced by few, seen by many” ethos.

By Chris Kelly • Dec. 4, 2023

Becoming a powerhouse in the creator economy: A guide for brands

Navigate the evolving creator economy with insights from Artlist's Trend Report 2024.

Dec. 4, 2023

Marketing can’t just be diverse–it has to be diverse-first

Diverse-first marketing is a missed opportunity that will narrow customer bases and limit future growth--unless organizations can learn to embrace it.

By Parker Morse • Dec. 4, 2023

Bath & Body Works drops 10-foot candle to help holiday shoppers unwind

The installation is part of a new creative platform centered on reconnecting with the senses amid daily stressors like rush hour traffic and work emails.

By Peter Adams • Dec. 1, 2023

Campaign Trail: How Steak-umm deepfaked real vegans into meat eaters

Created with agency Tombras, “DeepSteaks” arrives as generative AI makes it even easier for bad actors to manipulate peoples’ likenesses.

By Chris Kelly • Dec. 1, 2023

Mars brand Excel Gum uses ASMR to relieve studying stress

Running in Canada, the “Excel Study Beats” program leverages creators to share soothing gum content across TikTok, YouTube and Spotify.

By Aaron Baar • Nov. 30, 2023

Gillette encourages gamers to ‘hit reset’ for global campaign

The marketer’s long-running Gillette Gaming Alliance will be active on Twitch, YouTube and social media to share gaming content and grooming tips.

By Jessica Deyo • Nov. 30, 2023

Geico Gecko serves as on-set consultant for Netflix’s ‘Leo’ in co-branded ads

The first such partnership for the streamer’s ad-supported tier is a sign Netflix is striking more involved brand deals a year after launching the offering.

By Peter Adams • Nov. 30, 2023

McDonald’s reinvents McNugget Buddies for streetwear-minded adults

The chain teamed with Kerwin Frost to reinvent the iconic Happy Meal collectibles, which will land on Instagram and be part of a Snapchat AR lens.

By Chris Kelly • Nov. 29, 2023

Cheez-It amps up Citrus Bowl sponsorship with in-stadium barbershop, spa

A TikTok challenge for showing off brand-inspired game day looks rounds out the college football play from the Kellanova brand.

By Peter Adams • Nov. 29, 2023

How the best marketing campaigns of 2023 mastered pop culture nostalgia

Brands faced a preponderance of global challenges this year and opted for a familiar playbook as the industry arrives at a crossroads.

By Chris Kelly , Sara Karlovitch , Jessica Deyo • Nov. 29, 2023