Brand Strategy


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    Courtesy of Airbnb

    Airbnb, Vacasa list holiday getaways inspired by pop culture classics

    Rentals themed around "Home Alone" and the Grinch take distinct approaches, with one promoting remoteness and another recreating iconic film scenes.

    By Dec. 3, 2021
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    Permission granted by Taco Bell

    Taco Bell appoints Jordan Brand CMO as global chief brand officer

    Sean Tresvant will lead the chain's efforts to drive culture and create impact with a focus on omnichannel initiatives and digital customer touchpoints.

    By Dec. 3, 2021
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    Courtesy of Spotify

    Spotify places listeners in '2021: The Movie' for data-driven Wrapped campaign

    Focusing on individuality, the annual effort weaves in a tighter narrative that references trends like NFTs and the "Good Soup" meme.

    By Dec. 2, 2021
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    Courtesy of A&W

    A&W pokes fun at fellow QSRs with 'Anti-Celeb Meals'

    Created with agency Coomer, the cheeky effort spotlights employees as "locally sourced celebrities" and doubles as a recruiting strategy amid a labor shortage.

    By Dec. 2, 2021
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    Courtesy of Chipotle Mexican Grill

    Chipotle turns cilantro-soap meme into stocking stuffer

    The fast casual chain also teamed with video game Halo Infinite Multiplayer as it looks to engage with consumers around culture.

    By Dec. 2, 2021
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    Courtesy of Hormel Foods Corporation

    Mr. Peanut doles out 'nutstalgia' for holidays with music video, gift boxes

    The '80s-inspired "A Nutty Holiday" features "Die Hard" actor Reginald VelJohnson and nods to debate over whether the film is a Christmas movie.

    By Dec. 1, 2021
  • Schick maker acquires Billie for $310M

    The deal comes less than a year after P&G's proposed acquisition of the DTC razor brand fell apart following FTC action.

    By Caroline Jansen • Nov. 30, 2021
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    Courtesy of Corona

    Corona uncaps branded island experience that puts nature first

    Opening in 2022 and located in the Caribbean Sea, the getaway is themed around sustainability while mirroring the brew's beach-going ads.

    By Nov. 30, 2021
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    Courtesy of Together Labs
    Deep Dive

    Why the metaverse could be a breakthrough in privacy-compliant digital marketing

    Through cookie alternatives and lessons learned from past digital marketing efforts, brands can hit reset on privacy in the metaverse.

    By Nov. 30, 2021
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    Courtesy of Volkswagen

    Volkswagen embeds AR driving experience on Amazon boxes

    By scanning QR codes on the retailer's ubiquitous boxes, users can take a virtual drive and unlock three months of Amazon Music Unlimited.

    By Nov. 30, 2021
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    Noam Galai/Getty Images Entertainment via Getty Images

    Grey Goose ties with Grammys as official spirit partner in multiyear pact

    The deal follows a slew of recent efforts by the vodka brand to tie itself more closely to themes of style, music and culture.

    By Nov. 29, 2021
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    Brandon Bell via Getty Images

    Winners and losers of Black Friday 2021

    Vaccinations have made in-store shopping possible and even fun, but this holiday season remains complicated.

    By Daphne Howland • Nov. 27, 2021
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    Courtesy of White Castle

    White Castle signs up for OnlyFans to share spicy Thanksgiving content

    A safe-for-work video riffs on the subscription-based platform's association with explicit material, but the burger chain may have miscalculated user interest.

    By Nov. 24, 2021
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    Courtesy of Snap

    Coca-Cola, Walmart open AR holiday stores in Snapchat

    The Snap Holiday Market and new AR shopping Lenses are the platform's latest efforts to merge commerce with social media.

    By Nov. 24, 2021
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    Courtesy of Walmart

    Walmart to host Twitter's first shoppable livestream in quest to conquer social commerce

    A 30-minute variety program led by singer Jason Derulo is one piece of an expansive content playbook around the crunched holiday season.

    By Nov. 23, 2021
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    Courtesy of Cheetos

    Cheetos turns iconic orange dust into art exhibit with latest musical tie-up

    For an Art Basel experience, the Frito-Lay snack partnered with hip-hop lifestyle brand Rock The Bells to create art from "Cheetle."

    By Nov. 23, 2021
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    Retrieved from Target on November 23, 2021
    Deep Dive

    How brands are turning inclusive holiday campaigns into more than 'inspiration porn'

    Target and Starbucks lead the way for marketers trying to authentically embrace diversity and inclusion during a busy yet reflective season.

    By Nov. 23, 2021
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    Courtesy of Dunkin'

    Dunkin' chooses Anomaly as AOR to modernize brand ethos

    U.S. CMO Rafael Acevedo noted the agency's connection with culture — a growing priority across the QSR landscape.

    By Nov. 22, 2021
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    Wang He via Getty Images

    How advertisers can adapt to sidestep supply chain challenges

    Amid the crunch of increased demand, decreased labor and logistics headaches, advertisers have several levers to pull, per a Merkle report.

    By Nov. 22, 2021
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    Courtesy of Hyundai Motor America

    Spider-Man is stranded in Hyundai's new ad showcasing all-electric Ioniq 5

    Spots tied to sequel "No Way Home" depict the on-the-lam hero cut off from web-swinging as the automaker ramps up its EV marketing. 

    By Nov. 22, 2021
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    RobertPetrovic via Getty Images

    'You can almost taste the hot chocolate': Why catalogs are still winning holiday marketing

    As digital advertising becomes less reliable and more expensive, retailers are turning back to print to win over consumers during peak season.

    By Caroline Jansen • Nov. 22, 2021
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    Courtesy of Nike

    Nike courts next generation of athletes with new Roblox platform 'Nikeland'

    A bigger bet on the metaverse, the free-to-access virtual space offers activities like dodgeball and a digital showroom for trying on Nike gear.

    By Nov. 19, 2021
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    Courtesy of Diageo

    Diageo, Budweiser pitch moderation as holiday revelers make up for last year

    The dual efforts come as 22% of U.S. consumers expect to compensate for 2020's missed holiday celebrations in the coming weeks, per a Diageo study.

    By Nov. 18, 2021
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    Mark Wilson via Getty Images
    Opinion

    Don't make these marketing budget mistakes in 2022

    Next year is shaping up to be another tumultuous time for CMOs who must predict what channels will be most successful, writes Bandwidth Strategy CEO Aimee Schuster.

    By Aimee Schuster • Nov. 18, 2021
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    Amy Sussman via Getty Images

    Staples Center will rebrand as Crypto.com Arena in latest sign of tech's takeover

    The 20-year naming rights deal makes the platform an official partner of the Lakers and Kings and builds on a recent ad campaign starring Matt Damon.

    By Nov. 17, 2021