Brand Strategy
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Courtesy of E.l.f. Beauty
E.l.f. brings AI-powered color-matching for makeup to Pinterest
In other artificial intelligence-focused news from Pinterest, it is working with Macy’s to test auto-collages.
By Jessica Deyo • June 17, 2025 -
Spencer Platt via Getty Images
PepsiCo taps VaynerMedia to evolve in-house agency model
A new integrated team weds PepsiCo beverage’s internal brand-building expertise with VaynerMedia’s ability to activate around social media.
By Peter Adams • June 16, 2025 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Courtesy of General Mills
Why Cinnamon Toast Crunch is giving 2000s nostalgia a moody, deadly spin
The Martin Agency updated the brand’s cannibalistic cereal squares of past ads, amping up dark humor and true crime elements favored by Gen Z.
By Chris Kelly • June 16, 2025 -
Courtesy of Wyndham Hotels & Resorts
Wyndham launches ad campaign in latest loyalty play
“Where There’s a Wyndham, There’s a Way” unites the hotel company’s 25 brands under a single tagline for the first time as it aims to grow loyalty.
By Jenna Graber • June 13, 2025 -
Courtesy of Jack in the Box
Jack in the Box links with T-Pain for Fortnite map, Twitch livestream
The partnership promotes a limited-edition, late-night Munchie Meal and builds on a “So Munch More” platform launched earlier this year.
By Aaron Baar • June 12, 2025 -
Permission granted by Pepsi
Pepsi parodies ‘Share a Coke’ after rival resurrects iconic campaign
Custom Pepsi bottles will be available via a social media giveaway to consumers who post which foods with which they’d #ShareaPepsi.
By Peter Adams • June 12, 2025 -
Courtesy of Newell Brands
Sharpie, Rubbermaid marketer partners with Adobe around generative AI
Newell, the parent of more than 50 consumer brands, is looking to create five times more content while improving marketing efficiency and effectiveness.
By Chris Kelly • June 12, 2025 -
Courtesy of Lowe's
Lowe’s launches creator network to build bonds with millennials, Gen Z
Leading creator MrBeast has joined the effort, which will see the brand serve as exclusive building partner for the second season of “Beast Games.”
By Chris Kelly • June 10, 2025 -
Courtesy of M&M's
M&M’s promotes cross-generational unity with new creative platform
Ads show people of different ages and backgrounds bonding over the candy, which is putting fresh emphasis on the ampersand in its name.
By Peter Adams • June 10, 2025 -
Courtesy of Hyundai Motor America
Hyundai pitches hybrids as ‘Best of Both Worlds’ in Paris, Texas
A separate effort aimed at an African-American audience keys in on how fuel savings can lead to perks like valet parking and “egg money.”
By Chris Kelly • June 9, 2025 -
Courtesy of Walmart
Walmart challenges consumer perceptions with ‘Who Knew?’ campaign
In a 60-second spot set to The Who’s “Who Are You,” “White Lotus” star Walton Goggins dishes on the retailer’s perks following a January brand refresh.
By Jessica Deyo • June 9, 2025 -
Courtesy of Lipton Hard Iced Tea
Lipton Hard Iced Tea unites millennials, boomers over party culture
The social-forward campaign puts a heavy emphasis on content designed to appeal across age groups.
By Sara Karlovitch • June 9, 2025 -
Mario Tama / Staff via Getty Images
Airbnb names new CMO on tails of major platform overhaul
Former Meta and Apple executive Rebecca Van Dyck is taking the reins as the company pushes further into travel services and experiences.
By Peter Adams • June 6, 2025 -
Retrieved from McDonald's on June 03, 2025
McDonald’s goes behind the scenes to hype fan-favorite Snack Wrap return
Led by Wieden+Kennedy New York, the campaign will include a new spot, a Snapchat activation and a web portal that features behind-the-scenes content.
By Chris Kelly • June 5, 2025 -
Courtesy of Chipotle
Chipotle’s brand chief on turning up the heat where brand meets culture
The chain plans to meaningfully ramp up marketing spend as it seeks to bounce back from its first same-store sales decrease since the pandemic.
By Chris Kelly • June 5, 2025 -
Courtesy of Lego
Lego rebuilds Run-DMC’s ‘It’s Like That’ as girls’ empowerment anthem
A campaign responding to persistent gender stereotypes around who gets to be a “builder” comes as inclusion initiatives are under fire.
By Peter Adams • June 4, 2025 -
Courtesy of Dove
How Dove’s first creator-led campaign paves way forward for Unilever
Executives discuss how an effort developed with Edelman fits into Unilever’s plans to shift 50% of ad spend to social media, particularly influencers.
By Chris Kelly • June 4, 2025 -
Permission granted by Instacart
Instacart embraces ‘90s nostalgia with throwback ads and prices
Childhood staples from the era like Bagel Bites are seeing prices slashed this summer as the grocery delivery platform leans into value.
By Peter Adams • June 3, 2025 -
Permission granted by RXBar
RXBar scrubs corporate jargon from social feeds in battle against B.S.
Wannabe thought leadership posts shared on platforms like LinkedIn land in the crosshairs of the Kellanova brand’s Chrome web extension.
By Peter Adams • June 2, 2025 -
Courtesy of PepsiCo
PepsiCo looks for global audiences with Formula 1 deal
Sting Energy, Gatorade and Doritos will be featured in a deal with a sport that generated more than $2 billion in total sponsorship revenue last year.
By Aaron Baar • June 2, 2025 -
Courtesy of Celsius
Celsius targets active lifestyles in brand’s largest campaign to date
The energy drink is marketing around a wider definition of fitness that moves beyond athletes and gym-goers.
By Chris Kelly • June 2, 2025 -
Courtesy of Old Navy
Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot
The Gap brand, which reported a ninth consecutive quarter of market share gains, is now the No. 5 player in the active category.
By Chris Kelly • May 30, 2025 -
Courtesy of Sanpellegrino
ColumnCampaign Trail: Sanpellegrino taps ‘Sopranos’ stars to say ‘ciao’
Michael Imperioli and Steve Schirripa go from wise guys to nice guys in a social-first campaign created by Ogilvy New York.
By Chris Kelly • May 30, 2025 -
Courtesy of Pizza Hut
Pizza Hut brings 40-year-old Book It initiative into the mobile age
The effort follows a previous mobile-focused activation that saw the QSR launch an AI-powered second-screen app timed to March Madness.
By Aaron Baar • May 29, 2025 -
Courtesy of Sprite
Sprite targets ads around scorching temps for global summer campaign
Out-of-home ads will assess factors like location and ambient temperature to serve up messages to consumers most in need of chilled refreshment.
By Peter Adams • May 29, 2025
