Mobile


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    Courtesy of ATTN:

    Candle Media extends content deal-making run with Attn: acquisition

    The reportedly $150 million deal will invest in Attn:’s marketing services, including a dedicated TikTok studio launched last year.

    By May 23, 2022
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    Retrieved from Colorado Avalanche on May 19, 2022

    Chipotle bends reality in new ad during NHL game

    A unique video this week built on prior campaigns that integrate the QSR brand into virtual- or mixed-reality content.

    By May 19, 2022
  • Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
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    Courtesy of TikTok

    TikTok's new ad product lets brands crowdsource content

    Branded Mission creates a channel between brands and creators, potentially removing the need for agencies that offer influencer marketing services.

    By May 19, 2022
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    Permission granted by Noodles & Company

    Noodles & Co. gamifies mobile rewards to boost loyalty

    The chain saw a ninefold gain in click-through rates while generating $71 for every 100 emails it sent to app users via a loyalty promotion.

    By May 19, 2022
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    Courtesy of Gap

    Gap sets up shop in Roblox to boost teen inclusion, self-expression

    Inspired by its summer ad campaign, the retailer's Club Roblox Boutique is in line with Gen Z preferences around the nascent metaverse space.

    By May 18, 2022
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    Photo Illustration: Shaun Lucas/Industry Dive; Getty Images 

    Deep Dive

    Burger wars: How Burger King's rivalry with McDonald's reverberates through adland

    Despite McDonald's boasting twice as many restaurants, five times the ad budget and 10 times the revenue, Burger King's marketing innovations have had lasting impact.

    By Chris Kelly • May 17, 2022
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    Permission granted by Snap

    Snap taps Wieden + Kennedy vet as chief creative officer

    Colleen DeCourcy, who built a reputation during a decade with the decorated agency, helped develop the Snapchat owner’s first Oscars campaign this year.  

    By May 16, 2022
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    Retrieved from Domino's Pizza, Inc. on May 16, 2022

    Domino's grants 'Stranger Things' fans 'mind-ordering' powers through new app

    An immersive mobile experience tied to the Netflix show’s return uses facial recognition and eye-tracking technology to help users order pizza.

    By Updated May 17, 2022
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    Courtesy of Mattress Firm

    Mattress Firm wants listeners to rest easy with new podcast as audio medium climbs

    The mattress retailer worked with Vox Media's branded content studio to create a series featuring sleep-related stories and tips.

    By May 12, 2022
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    Spencer Platt via Getty Images

    Google adds customizable ads on search and YouTube

    New tools help users manage interactions with advertisers, including blocking or reporting content and viewing an ad’s funding sources and targeting metrics.

    By May 12, 2022
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    Courtesy of Burger King

    Burger King goes for gamers with glitchy deals

    The latest mobile activation from the QSR chain has users searching its app for deals in the form of graphics errors and other bugs.

    By May 12, 2022
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    Pepsi released a video as part of the campaign that features soccer player Paul Pogba and a Rube Goldberg machine. The image was retrieved from its video on May 11, 2022.

    Pepsi, Pizza Hut put soccer fans in Paul Pogba's shoes with AR game

    Activations with Yum Brands restaurants attempt to capture the excitement ahead of the UEFA Champions League final with help from the star midfielder.

    By May 11, 2022
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    Courtesy of Taco Bell

    Taco Bell asks diners to swap out mundane meals via TikTok dance challenge

    "Taco Swap" builds on an effort that helped to drive the highest sales week in the chain's history and represents another bid to be closer to youth culture.

    By May 9, 2022
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    Retrieved from Starbucks on May 04, 2022

    Starbucks builds out 'third place' with foray into NFTs

    As a means to build a community around coffee, the chain will link the upcoming digital tokens to exclusive content and perks.

    By May 5, 2022
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    Snap released a video promoting its new AR features and partner brands, including Goodr, Puma and Ralph Lauren. The image was retrieved from its video on May 4, 2022.

    Snap expands e-commerce reach for brands with new AR tech

    Puma, American Eagle and Zenni Optical tested the upgraded tools to offer virtual product try-ons via Snapchat and within their own apps.

    By May 5, 2022
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    Permission granted by Peter Adams/Marketing Dive

    TikTok's new premium ad unit aligns brands with top 4% of videos

    TikTok Pulse is bought at a fixed CPM and on a reservation basis, speaking to the app’s efforts to cater to deeper-pocketed advertisers at the NewFronts.

    By May 5, 2022
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    Permission granted by Snap Inc.

    Snapchat partners with Cameo to streamline brand-creator ad deals

    Mattress Firm, Molson Coors and Kraft have been beta testing the program, letting them draw on over 45,000 personalities for custom video ads.

    By May 4, 2022
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    Courtesy of Panera

    Panera partners with T-Pain and Ntwrk to promote chicken sandwich

    The rapper will host a day of merchandise drops on the shopping app, including a line of items branded with Panera’s logo and images of its chicken sandwich.

    By April 28, 2022
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    Retrieved from Benefit Cosmetics on April 27, 2022

    Benefit Cosmetics reinforces gaming link with 9-tournament series

    A monthslong effort builds on the brand's Game Face program it debuted in 2020 to connect the beauty and female gamer communities.

    By April 28, 2022
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    Retrieved from TikTok on April 28, 2022

    TikTok deepens AR investment with Camera IQ tools

    Estée Lauder’s Smashbox and Cartoon Network piloted the new tech, the latter of which notched 4 million views from an AR effect without paid promotion.

    By April 28, 2022
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    Courtesy of Meta

    Facebook sees users grow again while metaverse bets gain traction

    Wendy's recent activation in Horizon Worlds drew 52 million visitors, a promising development as Meta's broader ad business continues to slow.

    By April 28, 2022
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    Win McNamee/Getty Images via Getty Images

    What Elon Musk's Twitter takeover means for advertisers

    The Tesla CEO's stated mission around preserving "free speech" tees up looser content moderation policies on a platform already infamous for toxicity.

    By April 26, 2022
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    Retrieved from Snapchat on April 13, 2022

    Snap's ad business challenged as global chaos adds to Apple headwinds

    While the Ukraine war and inflation are impacting revenue, the Snapchat owner has secured upfront commitments more than 60% higher than last year.

    By April 22, 2022
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    Nataba via Getty Images

    Spot Pet Insurance employs Cameo for star-studded campaign

    The company is teaming with talent like Lindsay Lohan, Gabby Douglas and Erin Andrews to produce social media-friendly videos to promote its insurance.

    By April 21, 2022
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    Courtesy of Google

    NBA and Google gamify playoffs with virtual app experience

    The tie-in builds on the duo's multiyear partnership and aims to deepen fan interest around the tournament through avatars, trivia and 3D game highlights.

    By April 21, 2022