Mobile


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    Courtesy of Bacardi

    Bacardi unveils line of wearable QR codes to promote up-and-coming artists

    The rum brand partnered with a streetwear label and a Grammy Award-winning record producer to create a clothing line that links to a new album.

    By June 24, 2022
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    Courtesy of YouTube

    How YouTube's brewing TikTok rivalry could impact mobile video strategies

    Recently surpassing 1.5 billion users, YouTube Shorts gives marketers another platform to engage consumers, though audience differences should be taken into account. 

    By June 23, 2022
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    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
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    Courtesy of Twitter

    Twitter expands e-commerce features with Shopify partnership

    Online retailers that use Shopify’s e-commerce software can show as many as 50 items for sale in automatically updated listings on their profile.

    By June 23, 2022
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    Courtesy of HelloFresh

    HelloFresh cooking series challenges Twitch streamers to 'Unleash the Feast'

    The meal-kit company is offering viewers of its livestreamed cooking competition show a chance to win prizes and discounts on orders.

    By June 23, 2022
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    Daphne Howland/Marketing Dive

    Macy's takes July Fourth bonanza to Web3 with free NFT drop

    The collectibles are available via Macy’s new Discord channel, suggesting the brand wants to establish a stronger foothold in the popular chat app.

    By June 22, 2022
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    Courtesy of Lexus

    Lexus brings marketing to 'Next Level' on Twitch

    As the Twitch audience expands, the luxury car brand exceeded engagement goals for its first game show on the livestreaming platform.

    By June 16, 2022
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    Courtesy of Spotify

    Spotify teams with IAS to improve podcast brand safety

    The initiative comes the same week that the audio streaming platform created a Safety Advisory Council to make recommendations on content policies.

    By June 16, 2022
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    Kirill Smyslov via Getty Images

    Social media ad growth slows, per Magna

    The reach and time spent with social media apps are nearing their limits in several major markets worldwide, according to a revised forecast.

    By June 16, 2022
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    Courtesy of Chobani

    Chobani launches intergalactic oat milk race on Roblox

    The brand is promoting its line of oat milk products with a metaverse race benefiting Hunger Free America.

    By June 14, 2022
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    Courtesy of Timberland

    Timberland brings boot innovation to the metaverse with Fortnite island

    The custom space features a virtual iteration of its real-world design lab and varied biomes for visitors to explore wearing experimental “Metaboots.”

    By June 10, 2022
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    Courtesy of Apple

    Apple's iOS 16 offers mixed blessings for marketers

    Changes to the iPhone’s lock screen, new services for Apple Pay, more privacy restrictions and tweaks to ad breaks in SharePlay are scheduled for the fall. 

    By June 9, 2022
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    Courtesy of Twitter

    Twitter tests product drop alerts with Home Depot, Dior and others

    The shopping feature notifies consumers when brands offer merchandise for a limited time, part of the platform’s growing social commerce push. 

    By June 9, 2022
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    Courtesy of Anheuser-Busch InBev

    Budweiser, Zed Run race into new partnership with Clydesdale NFTs

    The tie-up also makes the brand the official beer of the digital horse racing platform, another sign of parent AB InBev’s growing metaverse investments. 

    By June 9, 2022
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    Courtesy of Glossier

    YouTube brings shopping to Shorts with Glossier Challenge

    Glossier is the first brand to sell products through YouTube’s TikTok-like video format, an increasingly central part of the platform’s growth strategy. 

    By June 9, 2022
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    Retrieved from PepsiCo on June 02, 2022
    Q&A

    PepsiCo's head of esports on leveling up an 'always-on' strategy

    A tie-up between Rockstar Energy and esports organization NRG reflects how the marketer is deepening ties to stakeholders as gaming grows in popularity.

    By June 6, 2022
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    roshinio via Getty Images

    Google aims for more immersive ads and better AI optimization

    The expansion of visual search for mobile shopping comes as smartphones drive e-commerce growth and TikTok influences the space. 

    By June 2, 2022
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    Mario Tama via Getty Images

    TikTok helps brands manage cross-platform campaigns with new partners

    Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr and Sprout Social are TikTok's first approved content marketing partners.

    By June 2, 2022
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    Courtesy of KitKat

    KitKat challenges mobile users to AI-powered staring contest

    The game urges players to compete against other Instagram users and share their results using the #blinkchallenge hashtag.

    By June 2, 2022
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    Joe Raedle via Getty Images

    Sheryl Sandberg resigns from Meta as ad behemoth reaches crossroads

    It’s hard to overstate the impact the executive had on building one of the most formidable digital platforms, but also difficult to separate that role from Facebook's struggles.

    By June 2, 2022
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    Courtesy of Tostitos

    Tostitos teams with Dan Levy to help people avoid summer FOMO

    The Frito-Lay brand's Snapchat lens lets friends play a game called "FOMO or F No!" which will feature in an ad during the MTV Movie & TV Awards.

    By June 2, 2022
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    Courtesy of Gucci

    Gucci opens persistent digital space on Roblox

    With Gucci Town, the luxury brand is demonstrating its commitment to the metaverse with a hub that will evolve over time.

    By May 31, 2022
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    Courtesy of Instacart

    Unilever, Mondelēz, PepsiCo sign up for Instacart's new shoppable ad units

    Commerce-enabled video and display offerings speak to how retail media formats are getting more sophisticated as platforms chase larger budgets.

    By May 27, 2022
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    Courtesy of Chevrolet Brazil

    Chevrolet's WhatsApp game drives awareness of texting and driving dangers

    Players can dodge obstacles by responding to chat commands, but will inevitably lose as the automaker tries to send a clear message. 

    By May 26, 2022
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    Courtesy of American Girl

    American Girl unveils podcast network rooted in the brand's characters

    The network is the latest example of how the doll line is extending its reach into buzzy digital media as brands vie for young fans.

    By May 26, 2022
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    Drew Angerer via Getty Images

    TikTok takes page from Twitch as battle for creators intensifies

    A Live Subscription feature promises predictable monthly income, which could appeal to a creator base that’s felt the double-edged sword of overnight virality.

    By May 26, 2022