Mobile


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    Courtesy of Taco Bell

    Taco Bell crowdsources fan ideas for time-loop Nacho Fries ad

    The latest promotion for the limited-run menu item takes a unique approach in tapping Twitter to steer the spot's creative direction.

    By Jan. 20, 2022
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    Retrieved from Burger King on April 27, 2020

    QR codes promise ad interactivity boost with growth of connected TV

    Leveraging the uptick in "second-screening," scannable codes on TV ads give marketers another data signal about consumers.

    By Robert Williams • Jan. 20, 2022
  • Trendline

    Influencer Marketing

    Despite industry-wide budget cuts since the pandemic's onset, influencer marketing has been mostly resilient as brands turn to creators for fresh content that reaches homebound consumers.

    By Marketing Dive staff
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    Courtesy of PepsiCo

    Pepsi gathers Super Bowl Halftime Show all-stars in cinematic trailer

    A multiweek media push shows the brand throwing a spotlight on an impressive range of talent, including through tie-ins to its new mobile app.

    By Jan. 20, 2022
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    Courtesy of Walmart

    Walmart signals metaverse plans with trademark applications around virtual goods, NFTs

    While plenty of companies are eyeing the tech, a potentially large push from the retailer could go a long way in spurring mainstream consumer adoption.

    By Jan. 18, 2022
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    Courtesy of DoorDash
    Deep Dive

    Can restaurant marketers get digital right while facing panoply of pressures?

    Amid labor, supply chain and inflationary issues, 2022 will be a year of increased pressure to deliver on fronts that span media, ordering and loyalty.

    By Jan. 18, 2022
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    Courtesy of Marriott International, Inc.

    Marriott seeks TikTok creators to drive content around loyalty program

    Marriott Bonvoy TikTok Correspondents will creatively document everything they encounter on social media, reinforcing how essential travel can be.

    By Nina Lentini • Jan. 18, 2022
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    Courtesy of Ferrero North America

    Tic Tac inspires kindness and connection via AR messaging

    The activation is tied to limited-edition packs featuring positive messages like "Keep Your Day In Mint Condition" and "Up For An Adventure?"

    By Jan. 13, 2022
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    Courtesy of SmileDirectClub

    SmileDirectClub's strategy for TikTok blends tweaking TV ads and fresh content

    The DTC brand of teeth aligners found that TikTok delivers the best results with a mix of programmatic ads and organic engagement.

    By Robert Williams • Jan. 13, 2022
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    LeoPatrizi via Getty Images

    Mobile ad spend leapt 23% in 2021, on track to hit $350B this year

    Spurred by a continuation of pandemic-induced changes to consumers' habits, mobile usage continues to soar, App Annie found.

    By Jan. 13, 2022
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    Justin Sullivan via Getty Images

    GroupM: Next-gen tech hype wanes while consumer data wariness rises

    Missed expectations for tech like 5G and AR/VR suggest marketers will encounter obstacles amid lofty plans to build out the metaverse.

    By Jan. 10, 2022
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    Courtesy of Lyft

    T-Mobile acquires ride-share ad network amid digital OOH rebound

    With the deal for Octopus Interactive, T-Mobile wants to help advertisers reach urban cord-cutters and convert its data capabilities into a larger revenue driver.

    By Jan. 10, 2022
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    Courtesy of LinkedIn

    Cameo poised for bigger role in brands' 2022 social strategy

    Gaining momentum last year among brands like Coca-Cola and Infiniti, the platform may help to create a "halo effect" around online content.

    By Robert Williams • Jan. 6, 2022
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    Tero Vesalainen via Getty Images

    Social commerce to grow 3 times as fast as e-commerce, Accenture predicts

    Driven by Gen Z and millennials, shopping on social media platforms is forecast to grow from $492 billion in 2021 to $1.2 trillion by 2025.

    By Jan. 6, 2022
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    Courtesy of Yahoo

    Yahoo builds out shoppable ad tech with MikMak deal

    Along with providing access to first-party data, the deal lets CPG advertisers offer a multi-retailer checkout experience directly from ads on Yahoo sites.

    By Jan. 6, 2022
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    Courtesy of Atmosphere

    TikTok brings viral videos to TVs in gyms, restaurants through OOH deal

    Partnering with the startup Atmosphere, the app is tapping into a streaming network that now reaches 20 million unique monthly visitors.

    By Jan. 6, 2022
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    Courtesy of Frito-Lay

    Frito-Lay and Rick Astley renounce New Year's deprivations

    Focused on leaning into what brings joy, "New Year, New You" gives TikTok users an opportunity to duet on the singer's hit "Never Gonna Give You Up."

    By Nina Lentini • Jan. 5, 2022
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    Courtesy of Lexus

    Lexus offers spin on hustle culture with digital-heavy campaign

    Promoting its NX line, the automaker is emphasizing channels like esports and streaming that cater to a busy, more diverse audience. 

    By Jan. 4, 2022
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    Courtesy of Walmart

    Can livestream shopping in the US catch up to China's soaring growth?

    As people spend more time online or limit their shopping trips during the pandemic, many are seeking digital experiences that bridge the gap with the real world.

    By Robert Williams • Dec. 23, 2021
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    Drew Angerer via Getty Images

    TikTok dethrones Google as most-visited website

    The social video app hit the 1 billion user mark in September and is forecast to reach 1.5 billion monthly active users toward the end of 2022.

    By Dec. 23, 2021
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    Courtesy of Triller

    Triller merges with SeaChange to extend reach into OTT media

    Set to close in Q1, the deal takes the social media platform public and positions it to build a TikTok competitor.

    By Nina Lentini • Dec. 23, 2021
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    Sean Gallup via Getty Images

    Nike, Etsy's mobile apps were 'climbers' this holiday season: report

    More than half of mobile shoppers downloaded at least one new shopping app ahead of the holiday season, Digital Turbine found.

    By Tatiana Walk-Morris • Dec. 16, 2021
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    Drew Angerer via Getty Images

    Jif, Gap highlighted in TikTok's review of 2021

    The year-end review can help marketers understand what resonates with users and potentially attract more activity on the app as they prepare 2022 plans.

    By Dec. 16, 2021
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    Courtesy of LinkedIn

    LinkedIn spices up out-of-office messages with Cameo carolers

    The activation is informed by LinkedIn research that found some workers feel anxious about turning on their out-of-office message over the holidays.

    By Dec. 16, 2021
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    Retrieved from Piqsels.

    Social commerce to drive influencer marketing evolution in 2022

    Previously geared toward building awareness, social influencers may begin to play a bigger role in brands' e-commerce strategies as new tools crop up.

    By Robert Williams • Dec. 16, 2021
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    Courtesy of E.l.f. Cosmetics

    E.l.f. goes long-form for meme-heavy holiday 'movie' native to TikTok

    Breaking with the app's snackable focus, "Big Mood, Big e.l.f.ing City" nods to 2021 trends like the Couch Guy and a viral salmon bowl recipe.

    By Dec. 15, 2021