Mobile


  • Image attribution tooltip
    Courtesy of Volkswagen

    Volkswagen embeds AR driving experience on Amazon boxes

    By scanning QR codes on the retailer's ubiquitous boxes, users can take a virtual drive and unlock three months of Amazon Music Unlimited.

    By Nov. 30, 2021
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    Courtesy of Snap

    Coca-Cola, Walmart open AR holiday stores in Snapchat

    The Snap Holiday Market and new AR shopping Lenses are the platform's latest efforts to merge commerce with social media.

    By Nov. 24, 2021
  • Trendline

    Influencer Marketing

    Despite industry-wide budget cuts since the pandemic's onset, influencer marketing has been mostly resilient as brands turn to creators for fresh content that reaches homebound consumers.

    By Marketing Dive staff
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    Courtesy of Walmart

    Walmart to host Twitter's first shoppable livestream in quest to conquer social commerce

    A 30-minute variety program led by singer Jason Derulo is one piece of an expansive content playbook around the crunched holiday season.

    By Nov. 23, 2021
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    Courtesy of Snap Inc.

    Snap strikes Dentsu performance media deal as ad challenges loom

    Direct response advertising now accounts for more than half of Snapchat's global revenue, but the platform is also contending with Apple headwinds.

    By Nov. 22, 2021
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    Ikea released the first episode of its "Host Masters" social video series that features original music. The image was retrieved from its video on Nov. 18, 2021.

    Ikea debuts holiday anthem designed for TikTok video series

    Tied to the retailer's "Host Masters" competition, the track stems from research showing most TikTok users prefer brand videos with an original sound.

    By Robert Williams • Nov. 18, 2021
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    Courtesy of Snap

    Snap streamlines ad buying with new Multi-Format delivery tool

    Machine learning tech can now select and place creative in available ad space based on a brand campaign's format, goal, budget and target audience.

    By Nov. 18, 2021
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    Courtesy of Meta

    Facebook encourages shopping through its groups with new features

    The company has also begun testing a live shopping tool for creators, enabling them to partner with brands and showcase products.

    By Tatiana Walk-Morris • Nov. 18, 2021
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    Courtesy of Niantic

    Niantic pushes vision for 'real-world metaverse' in first brand campaign

    In "Meet You Out There," the firm behind Pokemon Go challenges big tech's outlook on the metaverse by encouraging people to use AR outdoors.

    By Nov. 18, 2021
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    Retrieved from Perfect Corp. on November 18, 2021

    Perfect Corp. enters men's grooming market with AR beard tools

    The technology lets users virtually test beard colors and styles, as well as beard removal.

    By Tatiana Walk-Morris • Nov. 18, 2021
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    Courtesy of Kraft Macaroni and Cheese

    Kraft Macaroni and Cheese shifts focus to brand and destigmatizing 'comfort'

    In its first campaign messaging around emotion, the CPG marketer leverages TikTok so fans can illustrate how they feel about mac and cheese.

    By Nov. 16, 2021
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    Courtesy of WarnerMedia

    Wendy's revs up 'Rick and Morty' vehicle focused on speedy fry delivery

    Iterating on a past car concept, the restaurant is promoting new Hot & Crispy Fries around this weekend's Adult Swim Festival and via its mobile app.

    By Nov. 12, 2021
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    Courtesy of Zulily

    How holiday marketers can blend in-store and app experiences

    With most consumers planning to shop online this holiday season, marketers can reach folks through a robust mobile presence, an Airship study suggests.

    By Robert Williams • Nov. 11, 2021
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    Courtesy of The Arena Group

    Sports Illustrated launches Snap Original series in push for Gen Z

    America's Best Sports Videos showcases the kind of user-generated content that resonates with younger viewers on TikTok and other social video platforms.

    By Nov. 11, 2021
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    Courtesy of Hasbro

    Hasbro touts holiday toys in first livestream shopping event

    Offering parents a glimpse into this year's popular toys across Hasbro brands, the event merges the convenience of mobile shopping with entertainment.

    By Nov. 11, 2021
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    Rohit Tandon via Unsplash

    NBCUniversal teams with messaging platform Holler, deepening social monetization offerings

    As part of the deal, the two created shareable stickers on Venmo that analyze context to serve up a relevant flair for users making payments. 

    By Nov. 11, 2021
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    Retrieved from McDonald's USA on November 10, 2021

    McDonald's duets with Mariah Carey to celebrate the holidays

    In a tie-up with the "All I Want For Christmas Is You" singer, the chain will supercharge its celebrity-powered efforts through 12 days of free items.

    By Nov. 11, 2021
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    Courtesy of The Coca-Cola Company

    Coke partners with Cameo to gift personalized videos from Santa

    The first holiday ad under the brand's new "Real Magic" platform was developed by agency dentsuMB UK.

    By Nov. 9, 2021
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    Retrieved from General Mills on November 08, 2021

    Reese's Puffs puts Kaws art at center of new packaging, AR game

    As part of the collaboration, the General Mills brand is selling $50 boxes of its cereal, marking the first time its packaging has come in blue.

    By Nov. 8, 2021
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    Courtesy of State Farm

    State Farm kicks off first NFT with virtual football treasure hunt

    The AR experience, which stars quarterbacks Aaron Rodgers and Patrick Mahomes, debuts ahead of the Packers-Chiefs game on Nov. 7.

    By Nov. 4, 2021
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    Michael Thomas via Getty Images

    Study: Mobile gamers level up commitment to QSR digital ordering

    The growing number of mobile gamers ordering takeout via apps and websites could be pertinent to brands in the QSR space, per AdColony.

    By Nov. 4, 2021
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    Retrieved from Dr. Squatch blog on November 04, 2021

    How Dr. Squatch reaches Gen Z men with offbeat humor on TikTok

    Putting $3.6 million toward TikTok ads in the first eight months of 2021, the digitally native brand has worked to create a distinct identity on apps where young men spend time.

    By Robert Williams • Nov. 4, 2021
  • Crypto.com becomes first global marketing partner for Twitch Rivals

    The partnership comes on the heels of the cryptocurrency platform's launch of a $100 million global ad campaign that stars Matt Damon.

    By Nov. 4, 2021
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    Courtesy of Dick's Sporting Goods

    Nike and Dick's tie loyalty programs together

    The combined offering demonstrates how Nike is trying to deepen its relationships with key wholesale partners.

    By Cara Salpini • Nov. 3, 2021
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    Courtesy of PepsiCo

    Lifewtr transports Doja Cat fans to 'Planet Her' with mobile, experiential tactics

    Access to VIP concert tickets and autographed items are among the potential prizes in the effort that includes an AR-activated mural hidden in LA.

    By Updated Nov. 3, 2021
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    Courtesy of Pinterest

    Pinterest debuts livestream shopping through Pinterest TV

    The social media platform will air weekly episodes from the likes of Christian Siriano and Olympian Tom Daley, and run exclusive product drops.

    By Tatiana Walk-Morris • Nov. 2, 2021