Mobile


  • AppLovin office
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    Courtesy of AppLovin
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    AppLovin’s breakthroughs in AI-powered advertising propel growth

    The ad-tech firm, which has become a darling tech stock this year, has its sights set on e-commerce as the next big opportunity.

    By Nov. 8, 2024
  • Two copies of an advent calendar.
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    Courtesy of Burger King
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    Burger King doles out holiday deals with immersive mobile app experience

    Available to Royal Perks loyalty members, BK Village promotes the fast food chain’s inaugural advent calendar and 31 Days of Deals promotion.

    By Nov. 7, 2024
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
  • The SoundCloud app alongside a variety of other music streaming apps.
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    hapabapa via Getty Images
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    SoundCloud powers programmatic display, video ads with PubMatic

    The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app. 

    By Aaron Baar • Nov. 7, 2024
  • Snapchat app download
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    Scott Olson/Getty Images via Getty Images
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    Snap doubles number of advertisers in Q3 as AI, AR bets persist

    The platform’s hot streak endures as it reports 10% year-over-year ad revenue growth and the addition of 37 million daily active users during the period.

    By Oct. 31, 2024
  • Los Angeles Rams fans on smartphones
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    Courtesy of Stagwell Inc
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    Uber Eats, Princess Cruises debut in-stadium AR experiences with LA Rams

    The marketers leveraged Stagwell’s ARound augmented reality platform to engage sports fans with branded experiences during live sports broadcasts.

    By Aaron Baar • Oct. 31, 2024
  • Meta's logo outside of the company's headquarters
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    Justin Sullivan via Getty Images
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    Meta’s generative AI tools find purchase with users and advertisers

    More than 1 million advertisers used its AI products in the past month, while features like Image Generator are helping drive conversions.

    By Oct. 31, 2024
  • A man in a navy blazer and gray tie walking out of a gray brick building
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    Drew Angerer via Getty Images
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    Google ads performance robust despite existential threats

    The company’s search segment saw healthy revenue growth during a Q3 period where the business was also ruled to be part of an illegal monopoly.

    By Oct. 30, 2024
  • Maybelline's first-ever CGI avatar, May, which the brand is launching alongside its Falsies Surreal Mascara.
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    Courtesy of Maybelline
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    How L’Oréal’s bigger Pinterest bets are winning over Gen Z

    Leveraging the platform’s new ad features, Maybelline created Collages Remixes that drove an engagement rate of over five times its average.

    By Oct. 28, 2024
  • A diagram of how Heineken projected a secret message onto the phones of festival goers.
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    Courtesy of Heineken
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    Heineken turns any phone ‘boring’ to encourage IRL connection

    Developed with Publicis Groupe’s LePub, the offering shuts down other phone functions for a set period of time, addressing a consumer desire to unplug.

    By Oct. 24, 2024
  • Follow along with the animated adventures of the Chick-fil-A Cows, Carrots, Sarge & Daisy
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    Courtesy of Chick-fil-A
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    Chick-fil-A targets families with entertainment-focused mobile app

    The free app will launch Nov. 18 and include podcasts, games, interactive stories and original animated shows like “Legends of Evergreen Hills.” 

    By Aaron Baar • Oct. 24, 2024
  • A still from Urban Outfitters' 2024 holiday campaign.
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    Courtesy of Urban Outfitters
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    Urban Outfitters says ‘Happy LOLidays’ with social-focused holiday campaign

    The retailer’s latest effort centers on affordable, easy gifting and includes its first-ever holiday jingle made with TikTok personality Lubalin.

    By Oct. 24, 2024
  • Megan Thee Stallion in a True Religion ad
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    Courtesy of True Religion
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    True Religion enlists Megan Thee Stallion to tap into hip-hop culture

    Along with paid social, influencer content and audio ads, the campaign includes a social media takeover with Instagram personality Dudette.

    By Oct. 22, 2024
  • Mr. Mucus holds a fish in a Mucinex ad
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    Courtesy of Mucinex
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    Mucinex mascot Mr. Mucus lands on Tinder to give consumers the ick

    The scummy character has set up a profile that leans into tired dating app tropes, like holding a fish in his photos, to capitalize on cuffing season.

    By Oct. 22, 2024
  • A screen displaying corporate text against an orange background. A blue Sour Patch Kid gummy sits in an office chair to the right
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    Permission granted by Sour Patch Kids
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    Opinion

    3 brands that understand Gen Alpha’s humor — and what they’re doing right

    Sour Patch Kids, Crocs and Nutter Butter all tap into the meme-driven humor that the cohort loves, says Movers+Shakers’ CEO Evan Horowitz. 

    By Evan Horowitz • Oct. 22, 2024
  • Google Shopping on smartphones
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    Courtesy of Google
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    Google overhauls Shopping platform with AI for more personalization

    New features arrive ahead of the crucial Q4 shopping period and include an artificial intelligence-supported brief with key product considerations.

    By Aaron Baar • Oct. 17, 2024
  • Two boxes of Delimex Crispy Quesadillas sit on a kitchen countertop
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    Permission granted by Kraft Heinz
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    Kraft Heinz’s Delimex amplifies loud chewing in quesadilla campaign

    The brand is leaning into “sound-driven” marketing for the first time with Snapchat AR filters, TikTok content and a Unity mobile game.

    By Oct. 15, 2024
  • The Snapchat logo is displayed on a cell phone screen.
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    Justin Sullivan/Staff via Getty Images
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    Snapchat bows new ad solutions with Disney, McDonald’s and Taco Bell

    Sponsored Snaps allows advertisers to send videos directly to the app’s users, while Promoted Places highlights businesses on the Snap Map.

    By Aaron Baar • Oct. 10, 2024
  • Domino's branded space within Amazon Twitch's new game The Glitch.
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    Courtesy of Domino's
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    Domino’s brings back Emergency Pizza promo with Twitch’s The Glitch

    After last year’s success, the program is back for a more expansive effort that includes a gaming integration and partnership with nail brand Olive & June.

    By Oct. 8, 2024
  • Consumers dine at a McDonnell's experience at Chain
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    Courtesy of McDonald's
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    McDonald’s debuts Chicken Big Mac with dupe restaurant, livestream push

    The burger chain has revealed two spots featuring the limited-time offering starring “Fresh Off The Boat” castmates Randall Park and Hudson Yang.

    By Updated Oct. 15, 2024
  • Texting, phone use
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    Eduard Figueres via Getty Images
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    5 ways marketers can master RCS for mobile messaging

    Now that Apple has adopted Rich Communication Services, here’s how brands can prepare to use the business side of the messaging standard.

    By Oct. 3, 2024
  • Snapchat Phantom House
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    Courtesy of Snapchat
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    Snapchat brings back Phantom House series with Maybelline, State Farm

    The Halloween content series, now in its second year, will also be leveraged by Hulu to support its Huluween campaign and new original film, “Carved.”

    By Aaron Baar • Oct. 3, 2024
  • DoorDash Ads Manager images
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    Courtesy of DoorDash
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    Chipotle, Sweetgreen leverage DoorDash’s new ad platform for restaurants

    The delivery platform also added offsite capabilities and sponsored brand placements for CPG brands as delivery platforms race to improve ad offerings.

    By Oct. 3, 2024
  • An image of a music festival.
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    Courtesy of Anheuser-Busch InBev
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    How Corona found success with YouTube Shorts

    The campaign for one leg of the brand’s Sunsets Festival World Tour saw 5.1 million impressions and utilized several ad formats to drive results.

    By Oct. 3, 2024
  • Man and woman sitting next to each other on stage during a panel at IAB's Connected Commerce Summit
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    Peyton Bigora/Marketing Dive
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    5 ways grocers can master shoppable video, connected TV

    Social media platforms like TikTok put consumers in shopping mode 24/7, so retailers need to know how to create engaging content, said Chris Bruderle, IAB's VP of industry insights and content strategy.

    By Peyton Bigora • Oct. 2, 2024
  • Shake Shack food with Worth It tagline
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    Retrieved from Shake Shack on October 01, 2024
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    Shake Shack touts premium ingredients in multichannel ‘Worth It’ ads

    Commercials that leverage slow-motion footage and a voice-over about how the chain lives up to the hype arrive as competitors focus on affordability. 

    By Oct. 1, 2024