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  • Brittany Broski for NYX Professional Makeup
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    Courtesy of NYX Professional Makeup
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    NYX teams with DraftKings for Super Bowl LIX predictions game

    Consumers can predict which pop-culture moments may happen during the game for the chance to win a share of $60,000 in prizes.

    By Feb. 6, 2025
  • Kia Squares Super Bowl contest
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    Courtesy of Kia
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    Kia counterprograms Super Bowl with mobile game

    Promoted on Instagram and TikTok, the automaker’s Kia Squares effort looks to engage big game viewers beyond the duration of a traditional ad.

    By Aaron Baar • Feb. 6, 2025
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Tums Fantasy Foodball Pool spokesperson Vince Wilfork
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    Courtesy of Tums
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    Deep Dive

    As Super Bowl’s cultural cachet grows, brands look beyond in-game ads

    Avocados From Mexico, Tostitos and Twix are among the brands looking to engage with tuned-in consumers without paying millions for an in-game ad.

    By Feb. 6, 2025
  • Google search antitrust proposed remedies
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    Drew Angerer / Staff via Getty Images
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    Google’s ad revenue growth turns sluggish as industry clouds gather

    A lower growth rate for YouTube came despite a U.S. election spending splurge while DeepSeek is putting pressure on generative AI initiatives.

    By Feb. 5, 2025
  • A Starbucks barista hands a customer a coffee
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    Courtesy of Starbucks
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    Starbucks says ‘Hello Again’ by advertising around the Super Bowl

    A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround plan.

    By Feb. 5, 2025
  • A triptych of photos show Post Malone promoting a new Oreo cookie on Snapchat against a yellow background
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    Permission granted by Oreo
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    Oreo hypes Post Malone cookie drop with new Snapchat ad format

    The Mondelez marketer is the first in the snack category to take advantage of Sponsored Snaps, which include a link to make a purchase.

    By Feb. 5, 2025
  • Top view of businesspeople discuss idea while team joining meeting
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    NanoStockk via Getty Images
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    Inside the marketing industry trends to follow in 2025

    During what could be a banner year, a focus on generative AI and the connected TV-retail media convergence key into where the industry is headed.

    By Marketing Dive staff • Jan. 31, 2025
  • Digital screens inside a store.
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    Courtesy of Grocery TV
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    Deep Dive

    What marketers can expect as CTV and retail media converge in 2025

    Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven digital marketing.

    By Jan. 31, 2025
  • Chipotle
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    Courtesy of Chipotle
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    Chipotle connects SMS, social to celebrate Super Bowl ‘extras’

    The fast-casual chain is also giving out free guac and queso blanco to loyalty members as it bills the day after the big game “Extra Sunday.”

    By Aaron Baar • Jan. 30, 2025
  • Meta building
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    Justin Sullivan/Getty Images via Getty Images
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    Meta’s AI tools attract more advertisers as tech enters ‘defining’ year

    More than 4 million advertisers are now using the company’s generative AI offerings while Meta is working to streamline its Advantage+ ad products.

    By Jan. 30, 2025
  • A man holds a phone while wearing a green apron and red turtleneck sweater.
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    Courtesy of Knorr
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    Knorr, Tinder wave green flag for cooking ahead of Valentine’s Day

    Sixty-three percent of singles are more likely to say “yes” to someone interested in cooking, per Tinder research.

    By Jan. 29, 2025
  • Meaghan Trainor for E.l.f. Cosmetics
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    Courtesy of E.l.f. Cosmetics
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    How E.l.f. balances entertainment, purpose to tap into a TikTok trend

    In the brand’s third collaboration with Meghan Trainor, the pop star appears as an airplane captain to showcase soft matte makeup products. 

    By Jan. 28, 2025
  • Young people sitting on the stairs and using smartphones.
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    Stock via Getty Images
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    Creators can be a full-funnel marketing tactic, Snap study finds

    Conducted with OMG, the study touts Snapchat’s creator ecosystem at a time when TikTok’s future in the U.S. remains undetermined.

    By Aaron Baar • Jan. 27, 2025
  • NYX Professional Makeup NYXTAPE Album
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    Courtesy of NYX Professional Makeup
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    NYX blends music and makeup for TikTok-focused mixtape

    The makeup brand is leveraging TikTok’s SoundOn platform to promote five women artists as the fate of the ByteDance platform remains uncertain.

    By Jan. 23, 2025
  • Shot of a young woman using her cellphone while relaxing on a sofa at home
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    pixdeluxe via Getty Images
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    Consumer spend on generative AI apps hit nearly $1.1B in 2024: report

    Higher spending growth rates propelled by apps like ChatGPT and Google Gemini could catapult the category into the top 10 within a year.

    By Aaron Baar • Jan. 23, 2025
  • McDonald's, Pokemon Go hero imagery
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    Courtesy of McDonald's
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    McDonald’s amplifies mobile app with Pokémon Happy Meal

    The burger chain is again wedding pop culture and nostalgia with a Happy Meal box inclusive of a Pokémon booster pack, poster and sticker sheet.

    By Jan. 22, 2025
  • T-Mobile and Vistar merger image
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    Courtesy of T-Mobile
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    T-Mobile grows ads business with $600M Vistar Media acquisition

    The deal will include the digital-out-of-home media company’s intelligent marketplace and technology for buying, selling and managing campaigns.

    By Aaron Baar • Jan. 21, 2025
  • Omoda app
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    Courtesy of Omoda
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    Google’s AI tools power Omoda’s online personal stylist platform

    The Dutch fashion retailer’s Omoda Stylist platform leverages Google Cloud’s Vertex AI platform and Gemini models for a tailored shopping experience.

    By Aaron Baar • Jan. 16, 2025
  • Oreo
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    Courtesy of Oreo
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    Oreo plays on lore behind its brand name with web audio challenge

    “Name This Oreo” tasks players with quickly saying elaborate combinations of “O” and “RE” to unlock exclusive retail offers at Kroger.

    By Jan. 16, 2025
  • Participants holding signs in support of TikTok outside the U.S. Capitol Building.
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    Anna Moneymaker / Staff via Getty Images
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    Deep Dive

    How marketers can stay reactive as a TikTok ban looms

    Contingency plans are coming into focus as the Supreme Court weighs a decision that could ban the ByteDance-owned app in the U.S. on Sunday.

    By Jan. 16, 2025
  • The TikTok app is displayed on an Apple iPhone.
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    Photo Illustration by Drew Angerer via Getty Images
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    How TikTok Shop is changing the way brands reach customers

    As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.

    By Xanayra Marin-Lopez • Jan. 15, 2025
  • Hyundai Amazon app
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    Courtesy of Hyundai Motor America
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    Hyundai shows how easy it is to ‘Add to Cart’ via Amazon Autos

    A campaign spot takes place in a fulfillment center, showcasing what is typically ordered through Amazon before landing on a 2025 Hyundai Santa Fe.

    By Aaron Baar • Jan. 9, 2025
  • A still image from "Bus Stop" a video spot under TIde and Marvel Studio's "Collateral Stains" campaign.
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    Courtesy of Procter & Gamble
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    Tide, Marvel Studios tackle ‘collateral stains’ with 5D film experience

    Consumers who enter an Instagram sweepstakes will have the chance to attend a stain-filled early screening of “Captain America: Brave New World.”

    By Jan. 8, 2025
  • Close-up of a hand holding a phone against a dark green backdrop
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    Courtesy of Instacart
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    Holiday e-commerce hits a record as shoppers choose phones over stores

    Consumers sought out deals, but inflation didn’t really tamp down demand during the season, according to the latest figures from Adobe Analytics.

    By Daphne Howland • Jan. 8, 2025
  • Businessman Carrying Heavy Burden of Blocks and Shapes
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    CreativaImages via Getty Images
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    Deep Dive

    10 marketing predictions for 2025 as new era of productivity dawns

    With global ad spending set to surpass $1 trillion, marketers must navigate myriad challenges, including an uncertain regulatory landscape, with finesse.

    By , , , Jan. 7, 2025