Mobile


  • A campaign image promoting a tie-up between Bacardi Rum and Stadium Goods
    Image attribution tooltip
    Courtesy of Bacardi Rum
    Image attribution tooltip

    Bacardi extends brand platform with custom Snap AR lens, sneaker NFTs

    A speakeasy pop-up event in New York and music festival experiences are also part of the brand’s latest iteration of its “Do What Moves You” platform.

    By May 25, 2023
  • Invisalign's Roblox Livetopia storefront
    Image attribution tooltip
    Courtesy of Invisalign
    Image attribution tooltip

    Invisalign rejects the hassle of braces for creator-led social media push

    “Stay Clear of Drama” enlists popular TikTok creators to share the perks of Invisalign compared to braces, like the ability to eat gummy candy.

    By Aaron Baar • May 25, 2023
  • Smoothe King romance novel created by ChatGPT
    Image attribution tooltip
    Courtesy of Smoothie King
    Image attribution tooltip

    Smoothie King pens paperback romance novel with aid of ChatGPT

    The 250-page “A Summer Fling to the X-Treme” is laced with secret codes readers can crack for the chance to win a free smoothie via the brand’s app.

    By May 25, 2023
  • A muscular video game avatar with a red boxing glove and blue vest stands next to a red chili.
    Image attribution tooltip
    Courtesy of Chipotle
    Image attribution tooltip

    Chipotle gears up for a fight with Street Fighter 6 activation

    The chain is rewarding consumers who place orders on the web or via app with in-game currency and will trade free food for viewing time on Twitch.

    By May 25, 2023
  • Meta logo sign outside California headquarters
    Image attribution tooltip
    Kelly Sullivan via Getty Images
    Image attribution tooltip

    Meta makes it easier to apply deals in-feed for Facebook

    The new promotional ads format enables users to click an ad to automatically claim an offer and be notified before the deal ends.

    By May 22, 2023
  • college student on phone
    Image attribution tooltip
    SDI Productions via Getty Images
    Image attribution tooltip

    Ads represent more than two-thirds of $500B mobile app economy, report finds

    Mobile ad spending grew 14% year-over-year in 2022, a sign the channel has been resilient in the face of economic and regulatory pressures.

    By Aaron Baar • May 18, 2023
  • An image of people gathered around a campfire tied to L.L.Bean's "off the grid" announcement surrounding Mental Health Awareness Month.
    Image attribution tooltip
    Courtesy of L.L.Bean
    Image attribution tooltip

    L.L. Bean ditched social media for May — here’s how it’s going so far

    For Mental Health Awareness Month, the retailer vowed to avoid posting on social and instead focus on nature, challenging consumers to do the same.

    By May 18, 2023
  • NFL commissioner Roger Goodell takes center stage at YouTube's 2023 Brandcast presentation.
    Image attribution tooltip
    Permission granted by Getty Images for YouTube
    Image attribution tooltip

    At Brandcast, YouTube weds power of NFL to creators like MrBeast

    Convergence was a major theme at the 2023 presentation as the platform takes over NFL Sunday Ticket and contends with advertising headwinds.

    By May 18, 2023
  • Pepsi Bad Bunny
    Image attribution tooltip
    Courtesy of Pepsi
    Image attribution tooltip

    Pepsi presses play on summer with Bad Bunny, Apple Music

    CMO Todd Kaplan detailed an effort that utilizes the biggest star in pop and features QR codes that unlock three free months of Apple Music.

    By May 17, 2023
  • A Roblox avatar wears H&M's Stranger Things collection
    Image attribution tooltip
    Courtesy of H&M
    Image attribution tooltip

    H&M brings ‘Stranger Things’ to Roblox for summer clothing experience

    The retailer is continuing its experiments in the metaverse around a collection inspired by the Netflix hit.

    By May 17, 2023
  • An image of NYX's Roblox house.
    Image attribution tooltip
    Courtesy of NYX Professional Makeup
    Image attribution tooltip

    NYX celebrates LGBTQIA+ gaming communities in new Pride campaign

    The makeup company partnered with five different creators for “Game Out Loud” which spans several digital platforms, including Roblox and Twitch.

    By May 16, 2023
  • IAB: Podcasting ad revenue growth outpaces total digital market

    Despite some recent category pressures, the trade group projected podcasting revenue to more than double by 2025 to reach $4 billion.

    By Aaron Baar • May 15, 2023
  • Makeup ads from DTC brand Jones Road Beauty use Meta's AI Sandbox tool to automatically generate different backgrounds
    Image attribution tooltip
    Permission granted by Meta Platforms
    Image attribution tooltip

    Meta bets its advertising scale can differentiate new generative AI tools

    DTC cosmetics brand Jones Road Beauty is among the early testers of an AI Sandbox tool that will be made more widely available in July.

    By May 11, 2023
  • The Jonas Brothers gathered around a phone playing Candy Crush Saga as part of a gaming partnership.
    Image attribution tooltip
    Courtesy of Candy Crush Saga
    Image attribution tooltip

    Candy Crush ‘candifies’ the Jonas Brothers for gaming tie-up

    Players will have access to two unreleased songs by the pop trio in addition to an in-game exclusive remix of new single “Waffle House.”

    By Aaron Baar • May 11, 2023
  • The Google logo is displayed at Google headquarters
    Image attribution tooltip
    Justin Sullivan/Getty Images via Getty Images
    Image attribution tooltip

    Google boosts AI chatbot Bard with visual search, third-party plug-ins

    The chatbot will soon have third-party partners including Adobe, OpenTable and Instacart and is now accessible in over 180 countries.

    By May 11, 2023
  • Several avatars attend a concert in Claire's virtual destination.
    Image attribution tooltip
    Courtesy of Claire's
    Image attribution tooltip

    Roblox grows revenue, users despite flagging metaverse buzz

    The platform popular with young consumers saw revenue grow 22% year-over-year, while average daily active users reached an all-time high of 66.1 million.

    By May 11, 2023
  • A hand holds a mobile phone displaying merchandise inside a game.
    Image attribution tooltip
    Courtesy of Amazon
    Image attribution tooltip

    Amazon pursues in-game shopping with Amazon Anywhere

    Launching inside AR pet game Peridot, the tool allows shoppers to view and buy products without leaving the game environment.

    By Tatiana Walk-Morris • May 10, 2023
  • Actor Ben Affleck, wearing a blue plaid shirt and dark coat, stands center frame in front of a Dunkin' cash register.
    Image attribution tooltip
    Permission granted by Dunkin'
    Image attribution tooltip
    Q&A

    Dunkin’s CMO on bringing the brand’s vision into focus — and those buzzy Ben Affleck ads

    Jill McVicar Nelson detailed a “fewer, bigger, better” ethos that is helping to balance brand and performance marketing at a transitional point for QSRs.

    By May 10, 2023
  • A phone with the App Store download page for TikTok open.
    Image attribution tooltip
    Drew Angerer via Getty Images
    Image attribution tooltip

    TikTok expands overture to publishers with contextual ad program

    Pulse Premiere partners include embattled organizations like Buzzfeed and Vox, which will receive a cut of ad revenue. 

    By May 5, 2023
  • An image depicting Snapchat's new First Story ad placement for advertisers.
    Image attribution tooltip
    Permission granted by Snap Inc.
    Image attribution tooltip

    Snap tests My AI sponsored links amid expansion of ad formats

    The company also said Warner Bros. is an early partner for the new First Story takeover format that reserves the first video ad between Friend Stories.

    By Aaron Baar • May 4, 2023
  • A photograph of a standalone Chipotle around dusk.
    Image attribution tooltip
    Courtesy of Chipotle
    Image attribution tooltip

    Inside Chipotle’s record-breaking Twitter promotion

    A National Burrito Day giveaway earned the brand its second highest digital sales day of all time and its highest one-day volume on social media.

    By May 4, 2023
  • An image of a Chick-fil-A customer scanning her rewards program at the drive-thru
    Image attribution tooltip
    Retrieved from Chick-fil-A on March 17, 2023
    Image attribution tooltip

    Chick-fil-A’s geofencing pilot reduced wait times

    The chain found that 100 restaurants trimmed average wait times by one to two minutes using this technology. 

    By Emma Liem Beckett • May 3, 2023
  • BERLIN, GERMANY - OCTOBER 05: A Billboard advertisements for YouTube hang on a wall on October 5, 2018 in Berlin, Germany.
    Image attribution tooltip
    Sean Gallup / Staff via Getty Images
    Image attribution tooltip

    YouTube embellishes Shorts ads as monetization struggles endure

    New tools will allow advertisers to optimize reach through artificial intelligence and position ads to appear first in users’ Shorts feeds.

    By May 2, 2023
  • The Snapchat logo is displayed on a cell phone screen.
    Image attribution tooltip
    Justin Sullivan/Staff via Getty Images
    Image attribution tooltip

    Snap credits first quarterly revenue drop to shifting ad biz

    Slowing ad demand stemming from platform changes was partially to blame for a 7% year-over-year drop, with a gloomy outlook extending to Q2.

    By May 1, 2023
  • models poise for Pacsun Summer 2023
    Image attribution tooltip
    Courtesy of Pacsun
    Image attribution tooltip

    Pacsun turns to TikTok for livestream shopping

    A digital and social push timed to summer continues the retailer's use of emerging channels like the metaverse to engage with young consumers.

    By April 27, 2023