Mobile
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Bacardi extends brand platform with custom Snap AR lens, sneaker NFTs
A speakeasy pop-up event in New York and music festival experiences are also part of the brand’s latest iteration of its “Do What Moves You” platform.
By Jessica Deyo • May 25, 2023 -
Invisalign rejects the hassle of braces for creator-led social media push
“Stay Clear of Drama” enlists popular TikTok creators to share the perks of Invisalign compared to braces, like the ability to eat gummy candy.
By Aaron Baar • May 25, 2023 -
Smoothie King pens paperback romance novel with aid of ChatGPT
The 250-page “A Summer Fling to the X-Treme” is laced with secret codes readers can crack for the chance to win a free smoothie via the brand’s app.
By Peter Adams • May 25, 2023 -
Chipotle gears up for a fight with Street Fighter 6 activation
The chain is rewarding consumers who place orders on the web or via app with in-game currency and will trade free food for viewing time on Twitch.
By Sara Karlovitch • May 25, 2023 -
Meta makes it easier to apply deals in-feed for Facebook
The new promotional ads format enables users to click an ad to automatically claim an offer and be notified before the deal ends.
By Jessica Deyo • May 22, 2023 -
Ads represent more than two-thirds of $500B mobile app economy, report finds
Mobile ad spending grew 14% year-over-year in 2022, a sign the channel has been resilient in the face of economic and regulatory pressures.
By Aaron Baar • May 18, 2023 -
L.L. Bean ditched social media for May — here’s how it’s going so far
For Mental Health Awareness Month, the retailer vowed to avoid posting on social and instead focus on nature, challenging consumers to do the same.
By Jessica Deyo • May 18, 2023 -
At Brandcast, YouTube weds power of NFL to creators like MrBeast
Convergence was a major theme at the 2023 presentation as the platform takes over NFL Sunday Ticket and contends with advertising headwinds.
By Peter Adams • May 18, 2023 -
Pepsi presses play on summer with Bad Bunny, Apple Music
CMO Todd Kaplan detailed an effort that utilizes the biggest star in pop and features QR codes that unlock three free months of Apple Music.
By Chris Kelly • May 17, 2023 -
H&M brings ‘Stranger Things’ to Roblox for summer clothing experience
The retailer is continuing its experiments in the metaverse around a collection inspired by the Netflix hit.
By Chris Kelly • May 17, 2023 -
NYX celebrates LGBTQIA+ gaming communities in new Pride campaign
The makeup company partnered with five different creators for “Game Out Loud” which spans several digital platforms, including Roblox and Twitch.
By Sara Karlovitch • May 16, 2023 -
IAB: Podcasting ad revenue growth outpaces total digital market
Despite some recent category pressures, the trade group projected podcasting revenue to more than double by 2025 to reach $4 billion.
By Aaron Baar • May 15, 2023 -
Meta bets its advertising scale can differentiate new generative AI tools
DTC cosmetics brand Jones Road Beauty is among the early testers of an AI Sandbox tool that will be made more widely available in July.
By Peter Adams • May 11, 2023 -
Candy Crush ‘candifies’ the Jonas Brothers for gaming tie-up
Players will have access to two unreleased songs by the pop trio in addition to an in-game exclusive remix of new single “Waffle House.”
By Aaron Baar • May 11, 2023 -
Google boosts AI chatbot Bard with visual search, third-party plug-ins
The chatbot will soon have third-party partners including Adobe, OpenTable and Instacart and is now accessible in over 180 countries.
By Jessica Deyo • May 11, 2023 -
Roblox grows revenue, users despite flagging metaverse buzz
The platform popular with young consumers saw revenue grow 22% year-over-year, while average daily active users reached an all-time high of 66.1 million.
By Sara Karlovitch • May 11, 2023 -
Amazon pursues in-game shopping with Amazon Anywhere
Launching inside AR pet game Peridot, the tool allows shoppers to view and buy products without leaving the game environment.
By Tatiana Walk-Morris • May 10, 2023 -
Q&A
Dunkin’s CMO on bringing the brand’s vision into focus — and those buzzy Ben Affleck ads
Jill McVicar Nelson detailed a “fewer, bigger, better” ethos that is helping to balance brand and performance marketing at a transitional point for QSRs.
By Peter Adams • May 10, 2023 -
TikTok expands overture to publishers with contextual ad program
Pulse Premiere partners include embattled organizations like Buzzfeed and Vox, which will receive a cut of ad revenue.
By Peter Adams • May 5, 2023 -
Snap tests My AI sponsored links amid expansion of ad formats
The company also said Warner Bros. is an early partner for the new First Story takeover format that reserves the first video ad between Friend Stories.
By Aaron Baar • May 4, 2023 -
Inside Chipotle’s record-breaking Twitter promotion
A National Burrito Day giveaway earned the brand its second highest digital sales day of all time and its highest one-day volume on social media.
By Jessica Deyo • May 4, 2023 -
Retrieved from Chick-fil-A on March 17, 2023
Chick-fil-A’s geofencing pilot reduced wait times
The chain found that 100 restaurants trimmed average wait times by one to two minutes using this technology.
By Emma Liem Beckett • May 3, 2023 -
YouTube embellishes Shorts ads as monetization struggles endure
New tools will allow advertisers to optimize reach through artificial intelligence and position ads to appear first in users’ Shorts feeds.
By Jessica Deyo • May 2, 2023 -
Snap credits first quarterly revenue drop to shifting ad biz
Slowing ad demand stemming from platform changes was partially to blame for a 7% year-over-year drop, with a gloomy outlook extending to Q2.
By Jessica Deyo • May 1, 2023 -
Pacsun turns to TikTok for livestream shopping
A digital and social push timed to summer continues the retailer's use of emerging channels like the metaverse to engage with young consumers.
By Chris Kelly • April 27, 2023