Brand interactions evolve on social media: Here’s what the numbers say

If marketers wish to keep up with shifting consumer demands, artificial intelligence may prove to be the key, per a new Sprout Social report.

By Sara Karlovitch • Sept. 22, 2023

Diesel partners with DressX on collection for Meta Avatars

Digital wearables of sneakers, denim jackets, jeans and more are available through Instagram, Facebook, Messenger and Quest VR online stores.

By Xanayra Marin-Lopez • Sept. 21, 2023

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Allegra incorporates air-quality data into new mobile mapping app

The Allegra Airways app charts the intersection of air pollution and pollen with real-time data to find clean-air routes that can be integrated into Google Maps.

By Aaron Baar • Sept. 21, 2023

Bacardí mixes up scares in new Halloween campaign

New spots nod to classic horror films such as “Poltergeist” and “The Shining” as part of a campaign that includes Spotify and Snapchat elements.

By Sara Karlovitch • Sept. 21, 2023

Panera loyalty members can pre-program meals on app, order with swipe

To promote the new feature, the chain is tying the launch to a different kind of swiping: the motion done on dating apps during “cuffing season.”

By Julie Littman • Sept. 20, 2023

TikTok looks past last-click as part of measurement suite expansion

A new first-party solution was informed by survey data that show 79% of conversions attributed to TikTok aren’t picked up by current models.

By Peter Adams • Sept. 19, 2023

Captain Morgan leads NFL fans on season-long scavenger hunt

The star-studded “Follow the Captain” effort has fans searching for QR codes in its advertisements over the course of the football season.

By Sara Karlovitch • Sept. 19, 2023

American Eagle bets on QR codes for OMJeans NYC takeover

A two-day pop-up event builds on the retailer’s back-to-school campaign aimed at connecting more authentically with Gen Z.

By Jessica Deyo • Sept. 14, 2023

Why creator influence is primed to grow on heels of Hollywood strikes

As creators potentially gain more influence amid a content void, marketers may need to adjust their media strategies accordingly.

By Aaron Baar • Sept. 14, 2023

Lysol debuts Air-aoke pop-up to showcase new sanitizer’s power

Music Midtown attendees can sign up for the pop-up via QR code, with artistic depictions of viruses and bacteria appearing on LED screens as they sing.

By Chris Kelly • Sept. 14, 2023

TikTok Shop launches in US

Brands, merchants and creators can sell products directly through shoppable videos and livestream features.

By Nate Delesline III • Sept. 12, 2023

DirecTV extends Travis Kelce tie-up to ‘Sack the Sunday Scaries’

The Spotify-based campaign extension comes as DirecTV faces flak from the NFL over recent ads the league believes are deceptive.

By Jessica Deyo • Sept. 11, 2023

Meta to deprecate Facebook News tab in 3 European countries

The company will begin phasing out the feature in the U.K., Germany and France in early December as it focuses more on priorities like short-form video.

By Aaron Baar • Sept. 7, 2023

World Surfing League promotes finals with Candy Crush tournament

The in-game Soda Surf Cup arrives ahead of the real-world Rip Curl Finals and includes giveaways and a tie-up with popular TikTok creator Kyle Gordon.

By Jessica Deyo • Sept. 7, 2023

Oscar Mayer launches ‘Scramble Your Morning’ for new product debut

The campaign promotes the marketer’s new Scramblers kit through brain-teasing puzzles and activations across social media, TV and out-of-home.

By Sara Karlovitch • Sept. 6, 2023

Could Peloton’s brand refresh mark the start of its comeback?

Vice President of Consumer Marketing Oli Snoddy details how the exercise brand is leveraging real users to broaden its reach and grow its app. 

By Jessica Deyo • Sept. 6, 2023

DirecTV Stream plans social media takeover to score football fans

The streamer teamed with sports media company Team Whistle to share NFL-related segments across Instagram, TikTok, YouTube and Facebook.

By Aaron Baar • Aug. 31, 2023

Coke transforms QR codes into art to drive OOH engagement

The illustrative AI-powered codes are part of the Coke Studio global music platform, which the marketer has cited as a highlight of its work with WPP.

By Chris Kelly • Aug. 31, 2023

Chipotle takes Gen Z behind the scenes to recruit new employees

The chain is rolling out social media content highlighting employee perks and inside scoops as it attempts to recruit staff from a younger generation.

By Jessica Deyo • Aug. 31, 2023

Trolli brings multiplayer game PUBG to life with scavenger hunt experience

 A tie-up with the popular battle royale game includes custom character skins and a major presence at the PAX West convention.

By Peter Adams • Aug. 30, 2023

Hotels.com enlists Edgar Wright’s cinematic flair to promote new app perk

Splashy creative helmed by the “Hot Fuzz” director shows off a side-by-side comparison feature that the brand claims is an industry-first. 

By Peter Adams • Aug. 25, 2023

TikTok enables new search ad functionality for marketers

The new Search Ads Toggle allows brands to display ads within organic search and has already seen success among early testers like Clinique UK. 

By Aaron Baar • Aug. 24, 2023

Marketers trialing Threads say it comes at the expense of Instagram, Facebook

Most marketers are likely to try the X alternative, though they ultimately believe it adds to an already fragmented landscape, a Capterra study found.

By Jessica Deyo • Aug. 24, 2023

Heinz takes a stand against ‘stupid spicy’ foods in latest campaign

The effort promotes the brand’s line of spicy ketchup products through digital video ads spread across a variety of social media platforms.

By Jessica Deyo • Aug. 23, 2023

Amazon brings sponsored product ads to third-party apps, sites

Pinterest and BuzzFeed are among the new placement partners for advertisers as the e-commerce giant enhances its decade-old ads product.

By Jessica Deyo • Aug. 17, 2023