• A mural by Phoebe Cornog at 740 W Randolph Street in Chicago’s West Loop as part of Tripadvisor and the San Diego Tourism Authority's "The Sunny Side of Things" campaign.
    Image attribution tooltip
    Courtesy of Tripadvisor

    Tripadvisor pairs AR with street murals to promote San Diego

    The platform partnered with the San Diego Tourism Authority for the effort, which is powered by QR codes and also includes animated GIFs.

    By Aaron Baar • March 30, 2023
  • Shake Shack and Super Mario Bros Movie collaboration logo
    Image attribution tooltip
    Courtesy of Shake Shack

    Shake Shack powers up ‘Super Mario Bros.’ activation

    In advance of the new movie about the Nintendo icons, the chain will offer special menu items at its DUMBO location while promoting its mobile app.

    By March 30, 2023
  • Two people clink glasses in front of a ferris wheel.
    Image attribution tooltip
    Courtesy of Campari Group

    Aperol heads to Coachella with digital-driven gathering hub

    The Campari Group brand will also launch digital and social media campaigns both locally and nationally to deepen its ties to the music scene.

    By March 29, 2023
  • Image attribution tooltip
    yaoinlove via Getty Images

    McDonald’s is the latest QSR to embrace geofencing

    The feature is designed to improve speed of service for mobile orders and streamline the order preparation process for McDonald’s workers. 

    By Emma Liem Beckett • March 28, 2023
  • Anheuser-Busch building exterior
    Image attribution tooltip
    Joe Raedle via Getty Images

    AB InBev exec on the creativity overhaul behind a historic Cannes Lions win

    Beginning in 2018, the marketer embarked on a plan to develop a sustained creativity system that is now paying off, according to marketing culture lead Ryan Verschoor.

    By March 27, 2023
  • Simply Spiked Peach Juicy Calls Ron Funches
    Image attribution tooltip
    Courtesy of Molson Coors Beverage Company

    Simply Spiked’s peach lineup arrives with innuendo-laced SMS promotion

    A “Juicy Calls” campaign with Ron Funches asks consumers to text a peach emoji for the chance to win a delivery of the new beverage flavors.

    By Aaron Baar • March 23, 2023
  • Victor Cruz appears in an ad for Krystal
    Image attribution tooltip
    Courtesy of Krysal

    Krystal puts Side Chiks in March Madness bracket on TikTok

    Consumers can vote for their favorite version of the chain's slider-sized chicken sandwiches by tilting their head using a TikTok filter.

    By March 23, 2023
  • A phone with the App Store download page for TikTok open.
    Image attribution tooltip
    Drew Angerer via Getty Images

    75% of marketers expect to spend more on TikTok even as ban looms

    As the battle over the future of TikTok intensifies, 56% of marketers believe it is highly or somewhat unlikely that the federal government will ban the platform.

    By March 23, 2023
  • Mobile shopping.
    Image attribution tooltip
    Retrieved from Piqsels.

    Mobile leads e-commerce activity among fashion consumers, report finds

    Fashion and apparel shoppers spend more money on desktop, but browse more on mobile, says Syte’s annual State of eCommerce Discovery report.

    By Lara Ewen • March 23, 2023
  • Campaign image for Ford's "Built Ford Proud" effort that includes images of actor Sydney Sweeney, stunt driver Dee Bryant and surfer Kai Lenny.
    Image attribution tooltip
    Courtesy of Ford Motor Company

    Ford shifts toward purpose with ‘Euphoria’ star Sydney Sweeney

    The actor will host an Auto 101 TikTok series and will debut her female-focused workwear collection made in collaboration with Dickies. 

    By March 22, 2023
  • TikTok MLS
    Image attribution tooltip
    Retrieved from TikTok on March 18, 2023

    MLS strikes TikTok partnership as threat of US ban looms

    A multi-year agreement follows growing traction for soccer in the U.S. but also arrives as lawmakers pressure ByteDance to divest the video app.

    By March 20, 2023
  • A sign is posted in front of a Pinterest office on February 06, 2023 in San Francisco, California.
    Image attribution tooltip
    Justin Sullivan / Staff via Getty Images

    Northwestern Mutual, Pinterest team to give free financial advice to Gen Z

    “From Pinning to Planning” includes an online quiz that users can take to reveal their Pinterest Persona and receive custom financial advice. 

    By Aaron Baar • March 16, 2023
  • Meta logo sign outside California headquarters
    Image attribution tooltip
    Kelly Sullivan via Getty Images

    Meta’s ‘year of efficiency’ brings lofty AI ambitions — and more mass layoffs

    The company detailed a restructuring plan that will see 10,000 more layoffs and a focus on AI, speaking to the impacts the tech could have on social media.

    By March 16, 2023
  • A photo of a guest viewing an augmented reality experience on Denny's menu.
    Image attribution tooltip
    Courtesy of Denny's

    Denny’s serves up AR experience with new menu overhaul

    Guests can take a virtual tour of Denny’s new menu and get exclusive deals, as part of a brand update that includes new kitchen equipment and food offerings. 

    By Julie Littman • March 15, 2023
  • A Sephora storefront in the mall
    Image attribution tooltip
    Cara Salpini/Marketing Dive

    Sephora, TikTok launch content creator program

    The partnership will pair social media content creators with up-and-coming brands from the beauty retailer's accelerator program.

    By Nate Delesline III • March 13, 2023
  • A colorful mural of a DJ and a bottle of Rémy Martin.
    Image attribution tooltip
    Courtesy of Rémy Martin

    Rémy Martin integrates QR codes into murals celebrating hip-hop

    As the genre celebrates its 50th anniversary in 2023, the cognac brand is back with a more expansive campaign built around well-known DJs.

    By March 9, 2023
  • A person watches TV.
    Image attribution tooltip
    gorodenkoff via Getty Images

    Audi tests personalized QR codes in streaming ads

    The carmaker is the first to test Kerv’s Dynamic Destination ad product, which uses triggers like location and time of day to generate unique landing pages.

    By Aaron Baar • March 9, 2023
  • Hero image for Intuit Quickbooks' campaign "Small Business Spotting."
    Image attribution tooltip
    Courtesy of Intuit Quickbooks

    QuickBooks caters to film tourists by highlighting small business cameos

    An interactive map tracks the locations of establishments that have appeared in movies as part of a TikTok push ahead of the Oscars. 

    By March 7, 2023
  • Mars launches store-hailing mobile ice cream markets

    The new partnership between the treats maker and tech firm Conjure can whisk frozen goodies to consumers in as little as two minutes.

    By Peyton Bigora • March 7, 2023
  • Nissan's March Madness banner, featuring mascots and a lineup of cars.
    Image attribution tooltip
    Courtesy of Nissan

    Nissan brings TikTok’s BeReal lookalike to March Madness

    The carmarker is encouraging fans to use TikTok Now to post their live tournament experience for the chance to win tickets to the men’s Final Four.

    By March 6, 2023
  • TikTok beauty influencer Meredith Duxbury with E.L.F. Cosmetics to launch the new O Face Satin Lipstick
    Image attribution tooltip
    Courtesy of E.l.f. Cosmetics

    E.l.f. Cosmetics pens new song in big bet on O Face lipstick

    For its biggest-yet lipstick push, the brand is working with TikTok creator Meredith Duxbury on a shoppable livestream and lips-only “dance” challenge.

    By March 6, 2023
  • The Home Depot storefront on Roblox.
    Image attribution tooltip
    Courtesy of The Home Depot

    Home Depot takes Kids Workshops to the metaverse on Roblox

    Players will have the ability to browse a virtual Home Depot and build a project, similar to if they attended an in-person workshop.

    By March 3, 2023
  • Yahoo and Toyota's augmented reality effort as part of Toyota’s “Says So Much” campaign.
    Image attribution tooltip
    Courtesy of Yahoo

    Toyota, Yahoo partner for AR-powered car shopping experience

    The tie-up, part of Toyota’s “Says So Much” campaign, allows users to virtually tour and test drive the 2023 Toyota Crown. 

    By Aaron Baar • March 2, 2023
  • Snapchat's My AI announcement.
    Image attribution tooltip
    Retrieved from Snap on March 02, 2023

    Do Meta, Snap’s new AI bets signal a social media shift?

    Meta announced a new AI-focused product team and Snap released its OpenAI-powered chatbot, My AI, begging the question as to how social networking could evolve.

    By March 2, 2023
  • Maybelline's first-ever CGI avatar, May, which the brand is launching alongside its Falsies Surreal Mascara.
    Image attribution tooltip
    Courtesy of Maybelline

    Maybelline enlists its first-ever digital avatar for mascara launch

    The virtual ambassador, named May, will help launch the Falsies Surreal Extensions Mascara and support future metaverse activations.

    By Feb. 28, 2023