Taco Bell gives away emotional-support tacos as World Cup nerves run high

“Loss Or Celebration Outcome Support,” or “L.O.C.O.S.,” will activate globally and comes as the brand looks to expand its loyalty program.

By Sara Karlovitch • June 25, 2026

Sociable: Meta launches integrated booking for lead ads

The Facebook-only update integrates third-party platforms including Calendly and is designed to streamline the signup process.

By Andrew Hutchinson • June 25, 2026

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Sprite unites tastemakers and fans to debate hip-hop’s greatest hits

New campaign "The Living Tracklist” seeks to establish a canon for the genre and employs packaging, social content and a digital experience.

By Chris Kelly • June 25, 2026

Albertsons integrates branded product placement into AI-search tool

The grocery company’s retail media arm now lets ads appear in conversational search product carousels.

By Peyton Bigora • June 24, 2026

Starbucks pilots TikTok program for boosting employee-generated content

With Gen Z frequently learning about new products from employee-generated content, Starbucks is leaning in with help from the social media platform.

By Sara Karlovitch • June 23, 2026

Uber Advertising expands beyond owned apps in play for more ad dollars

Miller Lite had a 45% higher click-through rate with Ride Offers on Journey compared to similar non-offer creatives.

By Sara Karlovitch • June 18, 2026

Sociable: Reddit study highlights user purchase behavior

The research, created in partnership with WPP, examined how people on the platform gain insights into brands and make buying decisions.

By Andrew Hutchinson • June 18, 2026

P&G’s latest branded microdrama is built on Albertsons retail media data

The CPG giant is the first to use a new branded entertainment offering from the grocer’s retail media network that puts shopper insights first.

By Peter Adams • June 17, 2026

Hinge’s chief marketer on why community is more than a marketing channel

Chief Marketing and Communications Officer Tamika Young explains why the dating app has donated millions to grassroots social groups.

By Chris Kelly • June 17, 2026

Sociable: Pinterest adds Amazon Storefront linking

Eligible creators can now include affiliate links in the Pins, allowing their followers to easily shop products directly from the app.

By Andrew Hutchinson • June 11, 2026

Bumble’s YouTube advice show tackles dating anxiety amid user slump

The show is part of a larger effort by the app to develop a “higher-quality” user base, as the number of total paying users continues to drop.

By Sara Karlovitch • June 11, 2026

Violife slices through dairy-free cheese misconceptions with social series

The brand’s “Undairy the Craving” campaign attempts to combat preconceived ideas surrounding the taste and quality of vegan cheeses.

By Sara Karlovitch • June 4, 2026

Sociable: Reddit expands Shopify integration access globally

The two platforms offer a streamlined authorization for linking accounts, plus data tracking and automated catalog syncing.

By Andrew Hutchinson • June 4, 2026

Chipotle nods to NBA milestones to dole out 53K free entrees

The chain will post a text-to-win code on X as part of an effort inspired by separate achievements from the New York Knicks and San Antonio Spurs.

By Jessica Hammers • June 4, 2026

DoorDash upgrades ad platform with LiveRamp pact, premium ad formats

A series of announcements position DoorDash Ads as a way for restaurants and CPG brands to reach new customers and access scaled offsite reach.

By Peter Adams • Updated June 5, 2026

How McDonald’s is serving up culture as part of its new strategic plan

Activations around a Nike sneaker release and box office smash “Backrooms” demonstrate how the fast-food giant uses social media marketing.

By Chris Kelly • June 3, 2026

Une Femme pairs wine with literature for co-branded social promotion

The wine maker is tapping into book club hype through a series of giveaways in partnership with Knopf Doubleday Publishing Group.

By Sara Karlovitch • May 28, 2026

M&M’s gamifies ‘Love Island USA’ viewing experience as series partner

The collaboration includes limited-edition Play Along Packs, inclusive of M&M’s emblazoned with phrases from the show, and exclusive social content.

By Jessica Hammers • May 28, 2026

Pepsi extends food-focused push for summer of soccer with ads, activations

Created in partnership with BBDO, Copa90 and The PepsiCo Studio, “Soccer Deserves Pepsi” features stars including David Beckham and Memo Ochoa.

By Chris Kelly • May 28, 2026

How Chipotle’s rewards relaunch extends reach of its marketing flywheel

Curt Garner, chief strategy and technology officer at the chain, explains how a “Summer of Extras” effort builds on and gamifies its rewards program.

By Chris Kelly • May 28, 2026

Sociable: YouTube introduces more prominent AI labels

The platform moved its disclosure placement to a more visible position and improved its detection features.

By Andrew Hutchinson • May 27, 2026

Oreo teams with K-pop supergroup BTS for global campaign

Spanning over 80 countries, the effort incorporates key parts of K-pop fan culture.

By Sara Karlovitch • May 27, 2026

Sociable: Snapchat offers unified optimization approach to app marketers

The platform is integrating a wider range of response signals into a single view, which is designed to show more insights across multiple measures.

By Andrew Hutchinson • May 21, 2026

Manischewitz celebrates Jewish matchmaking with reality dating series

The kosher foods brand is tapping into trends around episodic content with “Manischewitz Matchmakers,” which will air on social media in July.

By Jessica Hammers • May 21, 2026

Dr Pepper gets into microdramas for return of dirty soda-inspired flavor

The social-native series, designed to promote the return of its Creamy Coconut LTO, comes as Keurig Dr Pepper looks to increase marketing investment.

By Sara Karlovitch • May 18, 2026