Mobile

  • Tyla and dancers appear in a Gap ad
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    Courtesy of Gap
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    Deep Dive

    7 top campaigns from 2024 and the tactics that drove success

    These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less.

    By , , , • Dec. 3, 2024
  • Image from the original Oscar Mayer Bologna ad
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    Courtesy of Kraft Heinz
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    Oscar Mayer reheats classic bologna ad with sing-to-pay campaign

    The nostalgia-fueled effort, co-created with agencies Johannes Leonardo and The Kitchen, gives consumers a chance to win Instacart gift cards.

    By • Dec. 2, 2024
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
  • Young woman relaxing with smartphone on sofa
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    Marco_Piunti via Getty Images
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    Walmart, NBCU beef up shoppable ads, measurement ahead of retail spree

    Walmart Connect is bringing its retail media offering to linear TV for the first time to reach shoppers gearing up for the post-Thanksgiving rush.

    By • Nov. 26, 2024
  • Tom Turkey at the 97th Macy's Thanksgiving Day Parade in 2023
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    Courtesy of Macy's, Inc.
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    Q&A

    Macy’s CMO on why telling a cohesive marketing story is crucial

    With its Thanksgiving Day parade days away, Sharon Otterman explains how the retailer brought its gift guide to life in its holiday campaign.

    By • Nov. 25, 2024
  • Apple WWDC 2024 attendees sit in chairs in front of a dias and two screens showing the words "Apple Intelligence."
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    Courtesy of Apple
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    Apple begins selling News ads directly as its advertising ambitions grow

    Axios reported that the tech giant is no longer relying on third-party vendors and is pitching marketers on ad units within the News feed and stories.

    By • Nov. 21, 2024
  • Sponsored Snaps
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    Courtesy of Snapchat
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    Column

    Sociable: Snapchat teams with ‘Wicked’ for first Sponsored Snaps

    Following the reveal of the ad solution in September, Snapchat users in the U.S. will receive a direct video message promoting the new movie. 

    By Andrew Hutchinson • Nov. 21, 2024
  • Pinterest holiday gift collection.
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    Courtesy of Pinterest
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    Pinterest introduces celebrity gift guides, shoppable wishlists

    The social media platform is banking on curated gift lists from the likes of Alicia Keys and Wirecutter to win shoppers this season.

    By Tatiana Walk-Morris • Nov. 21, 2024
  • Jason Momoa, Keke Palmer and Chris Pratt in a Monopoly Go ad
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    Courtesy of Monopoly Go
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    Monopoly Go! looks to stay on top with star-studded campaign

    To boost a game that has pulled in more than $3 billion in revenue in its first year, Scopely is running ads across TV, streaming, social and digital platforms.

    By Aaron Baar • Updated Nov. 26, 2024
  • An example of Google Lens' in-store features.
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    Courtesy of Google
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    Google Lens can now tailor search results to the store you’re in

    Users can take a picture of an item to receive insights tailored to the store they’re in, such as similar items that are in stock.

    By Bryan Wassel • Nov. 19, 2024
  • Knorr campaign imagery depicting a burnt turkey dinner for its "#EffortisEverything" campaign.
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    Courtesy of Knorr
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    Knorr targets zillennials in campaign celebrating holiday cooking blunders

    “#EffortisEverything” includes tie-ups with everyday individuals to showcase images of their cooking fails across social media and out-of-home ads. 

    By • Nov. 18, 2024
  • Fast food logos remade for a Pepsi campaign
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    Courtesy of PepsiCo
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    Pepsi swaps out burger chain soda orders in brand’s latest video stunt

    “Undercover Cups” social content shows reps going into McDonald’s, Burger King and Wendy’s to replace soft drink orders with Pepsi.

    By • Nov. 15, 2024
  • Nordstrom app
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    Retrieved from Nordstrom on November 13, 2024
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    Nordstrom leverages generative AI for holiday app refresh

    Among the new app features are trend reports, which blend the expertise of Nordstrom stylists with artificial intelligence to deliver relevant trends. 

    By Aaron Baar • Nov. 14, 2024
  • Imagery for Kroger's 2024 holiday campaign.
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    Retrieved from Kroger on November 13, 2024
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    Kroger plans Shop the Scene experience on Hulu for holiday campaign

    Central to the effort is a 60-second spot, “The Case of the Disappearing Food,” that details how the act of sharing food can ignite the holiday spirit.

    By • Nov. 14, 2024
  • Doodles McDonald's cups
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    Courtesy of Doodles
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    McDonald’s holiday cups entertain with Doodles content, digital collectibles

    A collaboration with a Web3-fueled entertainment brand includes a “pack ripping” experience on the chain’s app, a merch drop, new song and more.

    By • Nov. 14, 2024
  • Megan Thee Stallion for True Religion
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    Courtesy of True Religion
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    Deep Dive

    ‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers

    Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence.

    By • Nov. 13, 2024
  • A billboard for Wesson Oil sits in the dark above a road.
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    Courtesy of Wesson Oil
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    Wesson recasts gender roles in Thanksgiving campaign

    The effort comes two years after the 125-year-old brand underwent a refresh and jump-started its marketing strategy.

    By • Nov. 12, 2024
  • Anthony Edwards in a Sprite ad
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    Retrieved from Sprite on November 07, 2024
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    How Sprite remixed ‘The Night Before Christmas’ for its holiday campaign

    The brand’s first new holiday campaign in three years promotes a popular seasonal flavor by turning NBA star Anthony Edwards into “Anta Claus.”

    By • Nov. 12, 2024
  • DoorDash campaign imagery for "Hay Comida En La Casa."
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    Courtesy of DoorDash
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    DoorDash puts fresh spin on family meals for Hispanic Gen Zers

    The delivery platform’s first work from Gut Miami puts a refreshing spin on the common childhood occurrence of being told there’s food at home.

    By • Nov. 11, 2024
  • AppLovin office
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    Courtesy of AppLovin
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    AppLovin’s breakthroughs in AI-powered advertising propel growth

    The ad-tech firm, which has become a darling tech stock this year, has its sights set on e-commerce as the next big opportunity.

    By • Nov. 8, 2024
  • Two copies of an advent calendar.
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    Courtesy of Burger King
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    Burger King doles out holiday deals with immersive mobile app experience

    Available to Royal Perks loyalty members, BK Village promotes the fast food chain’s inaugural advent calendar and 31 Days of Deals promotion.

    By • Nov. 7, 2024
  • The SoundCloud app alongside a variety of other music streaming apps.
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    hapabapa via Getty Images
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    SoundCloud powers programmatic display, video ads with PubMatic

    The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app. 

    By Aaron Baar • Nov. 7, 2024
  • Snapchat app download
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    Scott Olson/Getty Images via Getty Images
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    Snap doubles number of advertisers in Q3 as AI, AR bets persist

    The platform’s hot streak endures as it reports 10% year-over-year ad revenue growth and the addition of 37 million daily active users during the period.

    By • Oct. 31, 2024
  • Los Angeles Rams fans on smartphones
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    Courtesy of Stagwell Inc
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    Uber Eats, Princess Cruises debut in-stadium AR experiences with LA Rams

    The marketers leveraged Stagwell’s ARound augmented reality platform to engage sports fans with branded experiences during live sports broadcasts.

    By Aaron Baar • Oct. 31, 2024
  • Meta's logo outside of the company's headquarters
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    Justin Sullivan via Getty Images
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    Meta’s generative AI tools find purchase with users and advertisers

    More than 1 million advertisers used its AI products in the past month, while features like Image Generator are helping drive conversions.

    By • Oct. 31, 2024
  • A man in a navy blazer and gray tie walking out of a gray brick building
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    Drew Angerer via Getty Images
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    Google ads performance robust despite existential threats

    The company’s search segment saw healthy revenue growth during a Q3 period where the business was also ruled to be part of an illegal monopoly.

    By • Oct. 30, 2024