Mobile


  • Screenshots of the Amazon Inspire app function
    Image attribution tooltip
    Courtesy of Amazon

    Amazon rolls out TikTok-like shopping feature

    The new shoppable content function will allow consumers to buy from videos or photos directly within the app.

    By Dani James • Dec. 9, 2022
  • Chevron's Apple CarPlay-integrated app displayed on a car dashboard
    Image attribution tooltip
    Courtesy of Chevron USA

    Chevron integrates its US fueling applications to Apple CarPlay

    The first-of-its-kind tie-up allows drivers to purchase fuel from their car dashboard, with the purchase tied to the energy company’s rewards program. 

    By Aaron Baar • Dec. 8, 2022
  • Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
  • Meghan Trainor poses with E.l.f. Cosmetics' Halo Glow Liquid Filter for a campaign co-branded by The Weather Channel.
    Image attribution tooltip
    Courtesy of E.l.f. Cosmetics

    E.l.f. forecasts ‘glow storm’ with The Weather Channel, Meghan Trainor

    The pop star takes to TikTok for a special weather report timed to the restocking of the beauty brand’s popular Halo Glow Liquid Filter. 

    By Dec. 8, 2022
  • An image showcasing the limited-edition Bitmoji Fashion Drop on Snapchat featuring Adidas
    Image attribution tooltip
    Courtesy of Snap Inc.

    Adidas, Snapchat partner for exclusive Bitmoji Fashion Drop

    Users within the app can purchase a virtual yellow track jacket branded with the retailer’s signature three stripes for 250 Snap Tokens. 

    By Dec. 7, 2022
  • An image showing what fans can expect while using the ARound Stadium app by Stagwell in partnership with the Los Angeles Rams.
    Image attribution tooltip
    Courtesy of Stagwell

    Los Angeles Rams kicks off live in-venue AR app sponsored by SoFi

    The ARound Stadium app, developed by Stagwell, includes a broadcast integration and at-home 3D activations.

    By Dec. 5, 2022
  • Several screenshots of the New Balance Snapchat lens on a mobile phone.
    Image attribution tooltip
    Courtesy of Snap

    New Balance unites Snap’s AR, voice tech to offer gifting advice

    The gifting concierge lens lets users verbally answer questions about gift recipients and watch an unboxing experience to see recommendations. 

    By Aaron Baar • Dec. 1, 2022
  • A hand holds a smartphone displaying a code for a free whopper in times square.
    Image attribution tooltip
    Courtesy of Burger King

    Burger King airdrops codes for free whoppers in Times Square

    Leveraging mobile to engage with consumers in highly trafficked public spaces sees renewed interest as holiday shoppers return to the streets. 

    By Dec. 1, 2022
  • A Christmas tree with red and gold ornaments and decorative lights in the background is pictured.
    Image attribution tooltip
    Liliboas via Getty Images

    Duracell’s holiday ad draws on nostalgic power of home movies

    A retro theme extends to Twitter, where the brand is pitting old-school toys like Furby and Bop-It against each other in a bracket tournament.

    By Nov. 28, 2022
  • LAKE BUENA VISTA, FL - JULY 09: A view of Mickey Mouse at the Walt Disney World theme park entrance on July 9, 2020 in Lake Buena Vista, Florida.
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    Octavio Jones / Stringer via Getty Images

    Disney and Snapchat partner for AR lens ahead of latest ‘Avatar’ release

    The tie-up represents an expansion of an existing partnership that includes in-park experiences and CameraKit activations.

    By Nov. 23, 2022
  • Lifestyle creators Sofia Bella @iamsofiabella (left) and Anna Sitar @annaxsitar (center), along with small business owner Brandon Blackwood @brandonblackwoodnyc (right).
    Image attribution tooltip
    Courtesy of American Express

    American Express partners with TikTok for small business accelerator

    The tie-up arrives ahead of Small Business Saturday and includes an offer for a $100 TikTok advertising credit. 

    By Aaron Baar • Nov. 17, 2022
  • Image attribution tooltip
    David Paul Morris via Getty Images

    Google enhances AR search tools to help harried holiday shoppers

    Offerings for the beauty and sneaker categories allow consumers to get a better sense of what a product looks like without having to step into a store.

    By Nov. 17, 2022
  • Allstate and Jordan Andino's holiday mocktails campaign images.
    Image attribution tooltip
    Courtesy of Allstate

    Allstate sparks mocktail inspiration on Instagram in safe driving push

    The insurance company teamed up with TV personality Jordan Andino to launch Allstate Good Sips as demand for nonalcoholic beverages grows.

    By Nov. 17, 2022
  • An Oh Henry advertisement in a racing game.
    Image attribution tooltip
    Courtesy of Frameplay

    How Hershey found success with in-game advertising

    The marketer’s Oh Henry! brand used intrinsic ads in a variety of games and saw mobile ad recall increase by 15.9 points to twice the industry average.

    By Nov. 15, 2022
  • E.l.f. Cosmetics returns to TikTok with original song, dance challenge
    Image attribution tooltip
    Courtesy of e.l.f. cosmetics

    The value of blending: Inside E.l.f’s post-cookie mobile strategy

    As the holidays approach, the beauty retailer counts on a connected ecosystem and its 3 million loyalty members in pursuit of forever customers.

    By Nov. 10, 2022
  • The Apple logo is displayed on the exterior of an Apple Store.
    Image attribution tooltip
    Justin Sullivan / Staff via Getty Images

    Apple’s Major League Soccer streams may come with ads

    The move follows a 10-year deal with the league and aligns with the tech company’s advertising aspirations.

    By Aaron Baar • Nov. 10, 2022
  • A person wearing Puma's Pokemon-themed merchandise sits on a chair in a room.
    Image attribution tooltip
    Courtesy of Puma

    Foot Locker stores become Pokemon Go gyms and stops in Puma tie-up

    Interest in mobile gaming and AR remains strong, as evidenced by Puma’s new Pokemon-themed line of merchandise and in-store activations.

    By Aaron Baar • Nov. 10, 2022
  • Twitter's bird logo is seen on an office building.
    Image attribution tooltip
    Justin Sullivan / Staff via Getty Images

    Twitter growth prospects flatten, but few are spared from pummeling digital downturn

    Insider Intelligence cut its full-year and 2024 spending forecasts, with even darling app TikTok seeing its outlook dwindle.

    By Nov. 9, 2022
  • Image of Twitter feed on computer showing Elon Musk's face and a headline about this purchase of the the company.
    Image attribution tooltip
    Scott Olson via Getty Images

    Twitter’s advertiser pool began draining months before Musk takeover, analysis finds

    The total number of brands on the app started slipping in the spring, while this week brought a formal pause from General Mills, Audi and others.

    By Nov. 4, 2022
  • Drizly's new brand identity
    Image attribution tooltip
    Courtesy of Drizly

    Drizly rebrands to focus on gift-giving and e-commerce

    A new campaign highlights the alcohol delivery service as a “now or later” destination as Drizly rethinks its brand purpose. 

    By Nov. 4, 2022
  • A real estate agent showing two people a property.
    Image attribution tooltip
    sturti via Getty Images

    Real estate marketer Rent. creates TikTok solutions platform

    The company coins itself as the only broad-based listing service in the multifamily industry to offer marketing solutions for the social media app.

    By Aaron Baar • Nov. 3, 2022
  • An attendee holds a new Apple iPhone 14 Pro during an Apple special event on September 07, 2022 in Cupertino, California.
    Image attribution tooltip
    Justin Sullivan / Staff via Getty Images

    How brands can leverage Apple’s Live Activities feature

    With the iOS 16.1 update, consumers can pin a third-party app on their iPhone lock screens for up to 12 hours at a time, but such a spot must be earned.

    By Nov. 3, 2022
  • Truck driving past entrance with Google sign.
    Image attribution tooltip
    Justin Sullivan/Getty Images via Getty Images

    Google’s new shopping updates focus on deals

    The search engine found in a new study that 43% of respondents plan to spend more time looking for discounts this holiday season.

    By Dani James • Nov. 3, 2022
  • A woman wearing glasses pictured on a mobile phone screen.
    Image attribution tooltip
    Courtesy of Snap

    Amazon Fashion tries on Snapchat’s Shopping Lenses for AR-fueled experience

    Brands will be able to leverage their Amazon AR assets to showcase styles to Snapchat users.

    By Aaron Baar • Nov. 3, 2022
  • Twitter
    Image attribution tooltip
    Dimitrios Kambouris / Staff via Getty Images

    Musk takeover leads Mediabrands to recommend pause on Twitter ads

    The Tesla entrepreneur’s first few days as owner have already brought controversy around brand safety and a flurry of executive exits.

    By Nov. 2, 2022
  • A shot of a Kohl's parking lot and outdoor signage
    Image attribution tooltip
    Bruce Bennett via Getty Images

    Kohl’s deals-focused holiday blitz features bevy of mobile tactics

    The retailer is making use of a new TikTok feature that lets users shake their phones to reveal a Black Friday discount. 

    By Nov. 1, 2022