Mobile


  • Boost Mobile campaign
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    Courtesy of Boost Mobile
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    Boost Mobile challenges telecom’s big 3 with brand repositioning, campaign

    The wireless carrier is unifying its prepaid and postpaid services under a single brand name and marking the effort with a new look and comedic ads.

    By Aaron Baar • July 18, 2024
  • An individual is pictured from the back, slightly blurred. The phone depics the Burger King game.
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    Courtesy of Burger King
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    Why Burger King is all-in on gamification

    A full pipeline of new and unique in-app games drives engagement for the brand, according to Preston Nix, director of loyalty and CRM. 

    By Amanda Baltazar • July 18, 2024
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

    By Marketing Dive staff
  • Doechii holding a Sprite
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    Courtesy of Sprite
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    Sprite leans into AI remixes for music platform’s return

    For Sprite Limelight’s return, music fans can create tracks using a common hook via the Soundlabs remix tool available in Coca-Cola’s app.

    By Aaron Baar • July 11, 2024
  • Three people look at a smartphone for Total Wireless
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    Courtesy of Total Wireless
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    Verizon’s Total Wireless rebrands to break through a crowded category

    Verizon Value CMO Cheryl Gresham explores the prepaid wireless carrier’s new look and why terms like “multicultural marketing” feel limiting.

    By July 11, 2024
  • Actor Michael Cera holds a tub of CeraVe lotion as part of campaign materials for the skincare brand's first-ever Super Bowl commercial.
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    Courtesy of CeraVe
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    Deep Dive

    6 campaigns that signaled a creative resurgence in H1 2024

    As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack.

    By , July 10, 2024
  • McDonald's Teams Up with Hit Anime Series "JUJUTSU KAISEN" to Unleash New App Exclusive Special Grade Garlic Sauce.
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    Courtesy of McDonald's USA
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    McDonald’s links with anime series for app-exclusive sauce

    The chain’s collaboration with “Jujutsu Kaisen” to launch its Special Grade Garlic Sauce also includes a tie-up with anime streaming service Crunchyroll. 

    By July 3, 2024
  • Joann store.
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    Courtesy of Joann
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    Joann launches Gen Z-focused brand campaign

    A key element of the craft retailer’s first major post-bankruptcy initiatives will involve leveraging influencer relationships.

    By Nate Delesline III • July 1, 2024
  • E.l.f. Beauty imagery for its E.l.f. Up! experience on Roblox. The image shows four virtual characters standing together in a colorful virtual world.
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    Courtesy of E.l.f. Beauty
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    E.l.f. tests real-world commerce on Roblox via Walmart tech

    Users can now purchase physical products within an experience developed with esports agency eGen and metaverse games publisher Supersocial.

    By July 1, 2024
  • Toyota's "Getaway Driver" short film promotional imagery.
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    Courtesy of Toyota
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    Toyota targets Gen Z, millennials on YouTube with Corolla Hybrid short film

    The new “Getaway Driver” video riffs on classic horror film tropes and features comic-actor and social media personality King Bach.

    By Aaron Baar • June 27, 2024
  • The TikTok app is displayed on an Apple iPhone.
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    Photo Illustration by Drew Angerer via Getty Images
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    TikTok Shop looks to woo small businesses with accelerators

    Despite facing a U.S. ban, the social media platform is investing in resources to help scale women- and LGBTQIA+-owned businesses.

    By Tatiana Walk-Morris • June 26, 2024
  • Collection of Verizon brand images
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    Courtesy of Verizon
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    Verizon unveils future-facing new look with ad campaign nodding to its past

    The telecom is resurrecting its once-ubiquitous “Can You Hear Me Now?” slogan to promote a new logo from Publicis design shop Turner Duckworth.

    By June 26, 2024
  • Persil laundry detergent teams with fashion designer Christian Siriano, shown in the photo holding a phone to his ear, to launch a 24-hour Wardrobe Refresh Hotline on TikTok Live.
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    Courtesy of Persil
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    Persil plans 24-hour ‘Wardrobe Refresh Hotline’ on TikTok Live

    The laundry detergent brand teamed with fashion designer Christian Siriano for the event to offer advice on washing techniques, fabric care and styling. 

    By Aaron Baar • June 26, 2024
  • Chipotle's Celebrity Card, which grants on free meal per day for one year, is on display via a graphic.
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    Courtesy of Chipotle
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    Chipotle extends coveted Celebrity Card to fans on social media

    Consumers can apply for the card once reserved for notable figures across TikTok, Instagram and X to receive one free meal per day for a year. 

    By June 25, 2024
  • People at a cookout in a Johnsonville ad
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    Courtesy of Johnsonville
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    Johnsonville looks to juice social media algorithms with positive content

    The sausage company is collaborating with influencers and other brands to push social media algorithms to serve “more outreach and less outrage.”

    By June 21, 2024
  • Meta's setup at the Cannes International Festival of Creativity 2024.
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    Permission granted by Sean Ebsworth Barnes
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    Meta unveils AI-powered Messenger chatbot, Threads API at Cannes Lions

    Meta talked up a number of new messaging and advertising tools to marketers and agencies in France last week.

    By Aaron Baar • June 20, 2024
  • Gopuff ad
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    Courtesy of Gopuff
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    Gopuff’s brand-building drive gets celebrity boost from Tom Brady

    The NFL icon, already an investor, will aid with content creation and is curating a new health and wellness category on the delivery platform. 

    By June 20, 2024
  • A starbucks cup next to a suitcase.
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    Courtesy of Marriott International
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    Marriott teams up with Starbucks in latest loyalty play

    Marriott Bonvoy and Starbucks Rewards members can link accounts to earn points redeemable toward both room nights and free coffee.

    By Noelle Mateer • June 20, 2024
  • Jameela Jamil poses as an anthropologist for E.l.f. Cosmetics' "Peculiar Behavior" campaign promoting its new Bronzing Drops.
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    Courtesy of E.l.f. Beauty
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    Why E.l.f. stepped into the wild for its latest entertainment play

    Chief Brand Officer Laurie Lam explains the social-listening inspiration behind the beauty marketer’s documentary-style “Peculiar Behavior” campaign.

    By June 18, 2024
  • NBCUniversal's cover art for its "Paris Collective" group, which includes a number of popular social media creators, also shown on the graphic, who will be creating content at the 2024 Paris Olympics.
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    Courtesy of NBCUniversal
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    NBCU unveils Paris Creator Collective for Olympics coverage

    The program includes partnerships with platforms like TikTok and YouTube and will allow advertiser partners to create sponsored posts with select creators.

    By June 18, 2024
  • People mill around an Apple store at location in Maryland.
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    Chip Somodevilla via Getty Images
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    Apple to drop its BNPL option in US

    The tech giant said it will discontinue its buy now, pay later service and shift to offering consumers alternative payment options.

    By Patrick Cooley , Lynne Marek • June 17, 2024
  • Uber app tracking a driver
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    Leon Neal via Getty Images
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    Uber expands Journey Ads to programmatic buyers across Rides app

    The expansion allows programmatic clients to purchase display and video ads on the app and target consumers across three distinct phases of their trip.

    By Aaron Baar • June 13, 2024
  • Reddit DoubleVerify
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    Retrieved from Reddit on June 12, 2024
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    Column

    Sociable: Reddit announces brand safety and suitability partnership with DoubleVerify

    DoubleVerify will offer assurance that ads are being displayed in safe environments on Reddit, within the limits of its reporting tools.

    By Andrew Hutchinson • June 11, 2024
  • Flavor Flav clock for Red Lobster
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    Courtesy of Red Lobster
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    Red Lobster says it’s ‘here to stay’ with Flavor Flav-led campaign

    The rapper-turned-reality-TV personality narrates new ad spots and an AR filter lets users virtually don his recognizable clock necklace.

    By June 11, 2024
  • Apple WWDC 2024 attendees sit in chairs in front of a dias and two screens showing the words "Apple Intelligence."
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    Courtesy of Apple
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    Apple unveils Apple Intelligence, OpenAI partnership at WWDC

    The company’s new generative AI offering is billed as a personal intelligence system and will be integrated into a number of its features alongside ChatGPT. 

    By June 11, 2024
  • Givenchy Beauty's Roblox experience, the Givenchy Beauty House, overhauled in celebration of Pride Month.
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    Courtesy of Givenchy Beauty
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    Givenchy Beauty makes over Roblox space for Pride Month

    The luxury brand overhauled its space on the platform to feature rainbows, flags and a pop-up showcasing virtual wearables from LGBTQ+ designers.

    By June 6, 2024