Mobile


  • Comedian Ziwe Fumudoh teamed with Android for a "Finding Love with Ziwe" video and is seen sitting in a green dress.
    Image attribution tooltip
    Courtesy of David Miami
    Image attribution tooltip

    Android says green text bubbles are costing iPhone users love

    Comedian Ziwe Fumudoh stars in a video that highlights the stigma of green text bubbles in dating.

    By Feb. 15, 2024
  • Google, National Women's Soccer League partnership logo displaying the entities' names.
    Image attribution tooltip
    Courtesy of Google
    Image attribution tooltip

    Google touts Pixel’s AI capabilities for National Women’s Soccer League tie-up

    The Pixel will serve as the official mobile phone of the league, and the phone’s AI-powered camera will be used to capture exclusive social content.

    By Aaron Baar • Feb. 15, 2024
  • Trendline

    Top 5 stories from Marketing Dive

    A look at how marketers are responding in a year marked by culture wars, economic uncertainty and the generative AI juggernaut.

    By Marketing Dive staff
  • The NHL's Roblox space.
    Image attribution tooltip
    Courtesy of The NHL
    Image attribution tooltip

    NHL renders All-Star Game in 3D on Roblox

    The league claims to be first professional sports organization to recreate an entire game in 3D on Roblox.

    By Feb. 15, 2024
  • An illustration of a football and a hand surrounded by up and down arrows, dollar signs, hashtags, and percent symbols.
    Image attribution tooltip

    Derek Abella for Industry Dive

    Image attribution tooltip

    By the numbers: Super Bowl LVIII

    Analyzing the ups and downs of the big game, including breakdowns by social engagement, popularity and more.

    By Feb. 12, 2024
  • Betting tickets and cash sit next to a football.
    Image attribution tooltip
    Seth Love via Getty Images
    Image attribution tooltip

    BetMGM banks on X as official live sports betting partner

    The partnership comes as online sports betting grows in popularity and as X seeks to rebuild its reputation as an advertising platform.

    By Feb. 12, 2024
  • Meta's sign at 1 Hacker Way, California.
    Image attribution tooltip
    Kelly Sullivan via Getty Images
    Image attribution tooltip

    Meta spotlights how AI investments are paying off for advertisers

    Strong ad performance during the holidays convinced Jones Road Beauty to get a line of credit so it could keep investing, CMO Cody Plofker said.

    By Feb. 9, 2024
  • Pizza Hut launches 'Goodbye Pies' ahead of Valentine's Day
    Image attribution tooltip
    Courtesy of Pizza Hut
    Image attribution tooltip

    Pizza Hut delivers ‘Goodbye Pies’ for Valentine’s Day breakups

    In the first output from new social AOR Mischief @ No Fixed Address, the chain is offering to send a breakup text or free pizza to a consumer’s future ex.

    By Aaron Baar • Feb. 8, 2024
  • A person holds a smartphone that displays Burger King's AI Whopper experience.
    Image attribution tooltip
    Courtesy of Burger King
    Image attribution tooltip

    How Burger King’s AI-generated Whoppers reflect the brand’s heritage

    CMO Pat O'Toole explains how the brand leaned into the buzzy tech with a focus on customized orders in an experience created by Media.Monks.

    By Feb. 8, 2024
  • Four people use Super Bowl-themed Snapchat AR
    Image attribution tooltip
    Courtesy of Snapchat
    Image attribution tooltip

    How Super Bowl advertisers are upping their game on Snapchat

    Pringles, Doritos and Dove have extended their big game campaigns via a platform that can increase awareness and intent in consumers.

    By Aaron Baar • Feb. 7, 2024
  • A mockup of the GuacAImole app
    Image attribution tooltip
    Courtesy of Avocados From Mexico
    Image attribution tooltip

    Avocados From Mexico generates guacamole recipes with new AI tool

    The GuacAImole generator leverages images uploaded by users to generate unique recipes.

    By Feb. 6, 2024
  • E.l.f. Cosmetics launched its "your best e.l.f." shopping app an experience on Apple Vision Pro.
    Image attribution tooltip
    Courtesy of E.l.f. Cosmetics
    Image attribution tooltip

    E.l.f. Cosmetics launches ‘your best e.l.f’ experience on Apple Vision Pro

    The shoppable app encourages users to unwind through relaxing activities like guided meditations and includes three environments to explore.

    By Feb. 5, 2024
  • legal
    Image attribution tooltip
    Justin Sullivan / Staff via Getty Images
    Image attribution tooltip
    Column

    Sociable: Meta posts solid increases in revenue and usage for Q4 2023

    With its ad business apparently back on track, the narrative around Meta is more positive than a year ago.

    By Andrew Hutchinson • Feb. 2, 2024
  • DoorDash Super Bowl
    Image attribution tooltip
    Courtesy of DoorDash
    Image attribution tooltip

    DoorDash offers to deliver every product advertised during Super Bowl

    The promotion asks consumers to pay close attention in order to crack a secret code contained in a spot airing during the big game.

    By Aaron Baar • Feb. 1, 2024
  • Jif "Save the Celery" campaign imagery
    Image attribution tooltip
    Retrieved from YouTube on January 31, 2024
    Image attribution tooltip

    Jif tackles ‘celery neglect’ on game day with free peanut butter

    “Save the Celery” includes a tie-up with GoPuff to deliver free peanut butter and collaborations with Barstool Sports and the YouTube series “Hot Ones.”

    By Feb. 1, 2024
  • A wooden Google logo hangs at a stand at the 2022 Re:publica digital society festival on June 09, 2022 in Berlin, Germany.
    Image attribution tooltip
    Sean Gallup via Getty Images
    Image attribution tooltip

    YouTube revenue tops $9B in sign ad-spending appetites are recovering

    A strong quarter for Google’s video platform suggests marketers are again loosening their purse strings for more premium ad formats.

    By Jan. 31, 2024
  • A preview of an AR experience by Snickers for the Apple Vision Pro around the Super Bowl.
    Image attribution tooltip
    Courtesy of Blippar
    Image attribution tooltip

    Snickers brings AR Super Bowl experience to forthcoming Apple Vision Pro

    In the days following the mixed-reality headset's launch, users will be able to hear from Pittsburgh Steelers “misfortune teller” T.J. Watt.

    By Jan. 30, 2024
  • Individuals and robots working together on brainstorming ideas.
    Image attribution tooltip
    Nuttapreya Sirisommai via Getty Images
    Image attribution tooltip

    Marketing playbook: Breaking down industry trends to follow in 2024

    Areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

    By Marketing Dive staff • Jan. 26, 2024
  • Ruffles
    Image attribution tooltip
    Courtesy of Ruffles
    Image attribution tooltip

    Ruffles gives fans a shot from the Ridgeline at NBA Celebrity Game

    Consumers on Instagram can showcase their basketball skills for the chance to shoot the pregame shots at the Ruffles NBA All-Star Celebrity Game.

    By Aaron Baar • Jan. 25, 2024
  • The Apple logo is displayed on the exterior of an Apple Store.
    Image attribution tooltip
    Justin Sullivan / Staff via Getty Images
    Image attribution tooltip
    Deep Dive

    What Apple’s adoption of RCS for iPhones could mean for marketers

    Businesses using the richer text messaging format are expected to drive global operator revenue of RCS to $8 billion in 2025 on the heels of Apple’s move.

    By Jan. 25, 2024
  • Detroit Lions players Calvin Johnson and Jahmyr Gibbs for Team Whistle and Finish detergent.
    Image attribution tooltip
    Permission granted by Team Whistle
    Image attribution tooltip

    Finish brings football rivalries to the kitchen with Team Whistle

    An online sweepstakes pitting football cities’ popular dishes against each other is teamed with co-branded episodes of Team Whistle’s “Home Team.”

    By Jan. 22, 2024
  • Snapchat x FAMSF
    Image attribution tooltip
    Courtesy of Snapchat
    Image attribution tooltip

    Snap brings AR try-on experience to San Francisco art exhibit

    Using Snap’s AR Mirrors technology, visitors to the “Fashioning San Francisco: A Century of Style” exhibit can try on three iconic evening ensembles.  

    By Aaron Baar • Jan. 18, 2024
  • Dan Levy is seen on his phone outdoors in an ad for Norton.
    Image attribution tooltip
    Retrieved from YouTube on January 17, 2024
    Image attribution tooltip

    Norton combats online scams with Dan Levy, Instagram game

    Ads featuring Levy and an interactive Scam Scan game promote the public rollout of Norton’s new scam-detection app.

    By Jan. 18, 2024
  • A person wearing athletic clothing and running shoes runs throughs a phone screen as glass and emoji's burst out.
    Image attribution tooltip
    Courtesy of Saucony
    Image attribution tooltip

    Saucony outpaces doom scrolling with new running challenge

    The shoemaker is hoping to turn the distance the average consumer scrolls — the equivalent of three marathons a year — into real movement.

    By Jan. 17, 2024
  • Comedian Desus Nice holds Tums and a smartphone with food on the table and football on the TV
    Image attribution tooltip
    Courtesy of Tums
    Image attribution tooltip

    DraftKings, Tums team for food-focused Super Bowl picks game

    Tums Prop Bites allows consumers to place free picks on the details of the big game’s most popular foods for the chance to win part of a $10,000 prize. 

    By Aaron Baar • Jan. 17, 2024
  • A picture of a person looking at a mobile phone
    Image attribution tooltip
    elmaine Donson via Getty Images
    Image attribution tooltip

    Global mobile ad spend to reach $402B in 2024 fueled by social, creators

    The total will represent a 11% increase over 2023, which saw a mobile ad spend of $362 billion, according to Data.ai’s State of Mobile report.

    By Aaron Baar • Jan. 11, 2024