6 campaigns that signaled a creative resurgence in H1 2024

As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack.

By Peter Adams , Jessica Deyo • July 10, 2024

McDonald’s links with anime series for app-exclusive sauce

The chain’s collaboration with “Jujutsu Kaisen” to launch its Special Grade Garlic Sauce also includes a tie-up with anime streaming service Crunchyroll. 

By Jessica Deyo • July 3, 2024

Joann launches Gen Z-focused brand campaign

A key element of the craft retailer’s first major post-bankruptcy initiatives will involve leveraging influencer relationships.

By Nate Delesline III • July 1, 2024

E.l.f. tests real-world commerce on Roblox via Walmart tech

Users can now purchase physical products within an experience developed with esports agency eGen and metaverse games publisher Supersocial.

By Jessica Deyo • July 1, 2024

Toyota targets Gen Z, millennials on YouTube with Corolla Hybrid short film

The new “Getaway Driver” video riffs on classic horror film tropes and features comic-actor and social media personality King Bach.

By Aaron Baar • June 27, 2024

TikTok Shop looks to woo small businesses with accelerators

Despite facing a U.S. ban, the social media platform is investing in resources to help scale women- and LGBTQIA+-owned businesses.

By Tatiana Walk-Morris • June 26, 2024

Verizon unveils future-facing new look with ad campaign nodding to its past

The telecom is resurrecting its once-ubiquitous “Can You Hear Me Now?” slogan to promote a new logo from Publicis design shop Turner Duckworth.

By Peter Adams • June 26, 2024

Persil plans 24-hour ‘Wardrobe Refresh Hotline’ on TikTok Live

The laundry detergent brand teamed with fashion designer Christian Siriano for the event to offer advice on washing techniques, fabric care and styling. 

By Aaron Baar • June 26, 2024

Chipotle extends coveted Celebrity Card to fans on social media

Consumers can apply for the card once reserved for notable figures across TikTok, Instagram and X to receive one free meal per day for a year. 

By Jessica Deyo • June 25, 2024

Johnsonville looks to juice social media algorithms with positive content

The sausage company is collaborating with influencers and other brands to push social media algorithms to serve “more outreach and less outrage.”

By Chris Kelly • June 21, 2024

Meta unveils AI-powered Messenger chatbot, Threads API at Cannes Lions

Meta talked up a number of new messaging and advertising tools to marketers and agencies in France last week.

By Aaron Baar • June 20, 2024

Gopuff’s brand-building drive gets celebrity boost from Tom Brady

The NFL icon, already an investor, will aid with content creation and is curating a new health and wellness category on the delivery platform. 

By Peter Adams • June 20, 2024

Marriott teams up with Starbucks in latest loyalty play

Marriott Bonvoy and Starbucks Rewards members can link accounts to earn points redeemable toward both room nights and free coffee.

By Noelle Mateer • June 20, 2024

Why E.l.f. stepped into the wild for its latest entertainment play

Chief Brand Officer Laurie Lam explains the social-listening inspiration behind the beauty marketer’s documentary-style “Peculiar Behavior” campaign.

By Jessica Deyo • June 18, 2024

NBCU unveils Paris Creator Collective for Olympics coverage

The program includes partnerships with platforms like TikTok and YouTube and will allow advertiser partners to create sponsored posts with select creators.

By Jessica Deyo • June 18, 2024

Apple to drop its BNPL option in US

The tech giant said it will discontinue its buy now, pay later service and shift to offering consumers alternative payment options.

By Patrick Cooley , Lynne Marek • June 17, 2024

Uber expands Journey Ads to programmatic buyers across Rides app

The expansion allows programmatic clients to purchase display and video ads on the app and target consumers across three distinct phases of their trip.

By Aaron Baar • June 13, 2024

Sociable: Reddit announces brand safety and suitability partnership with DoubleVerify

DoubleVerify will offer assurance that ads are being displayed in safe environments on Reddit, within the limits of its reporting tools.

By Andrew Hutchinson • June 11, 2024

Red Lobster says it’s ‘here to stay’ with Flavor Flav-led campaign

The rapper-turned-reality-TV personality narrates new ad spots and an AR filter lets users virtually don his recognizable clock necklace.

By Peter Adams • June 11, 2024

Apple unveils Apple Intelligence, OpenAI partnership at WWDC

The company’s new generative AI offering is billed as a personal intelligence system and will be integrated into a number of its features alongside ChatGPT. 

By Jessica Deyo • June 11, 2024

Givenchy Beauty makes over Roblox space for Pride Month

The luxury brand overhauled its space on the platform to feature rainbows, flags and a pop-up showcasing virtual wearables from LGBTQ+ designers.

By Jessica Deyo • June 6, 2024

Ikea remodels remote work with paid positions for Roblox store

The Swedish retailer is offering jobs to 10 people to staff the digital space and drive real-world recruitment.

By Sara Karlovitch • June 6, 2024

Tastemade launches shoppable home improvement series using Shopsense AI

Tapping Hedley & Bennett’s founder as host, the series focuses on redesigning kitchen spaces while viewers shop the products.

By Xanayra Marin-Lopez • May 30, 2024

LG fuels positivity on social media with ‘Optimism your feed’ playlist

The global playlist is a compilation of influencer-backed content that, when viewed, is meant to spur the delivery of more positive content by algorithms.

By Jessica Deyo • May 30, 2024

Walmart launches immersive digital shopping experience

Walmart Realm is composed of influencer-led virtual shops that are meant to shorten the distance between inspiration and commerce. 

By Tatiana Walk-Morris • May 29, 2024