Mobile: Page 2


  • Commuters and shoppers opt to continue wearing face coverings on the London Underground system despite it no longer being enforced.
    Image attribution tooltip
    Martin Pope / Stringer via Getty Images
    Image attribution tooltip

    Coca-Cola’s Innocent Drinks eclipses first-party data goals with QR code ads

    A digital billboard campaign in London metro stations gathered over 25,000 consumer form submissions and exceeded expectations by 5,000%. 

    By May 9, 2024
  • Singer Noah Kahan plays a guitar on the beach.
    Image attribution tooltip
    Courtesy of Hard Rock International
    Image attribution tooltip

    Hard Rock rolls out global loyalty program across hotels, retail, casinos

    In a multimillion-dollar campaign for the launch, celebrities Shakira, John Legend, Lionel Messi and Noah Kahan plugged member benefits.

    By Noelle Mateer • May 9, 2024
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline
    Image attribution tooltip
    zhuweiyi49 via Getty Images
    Image attribution tooltip
    Trendline

    Top 5 stories from Marketing Dive

    A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

    By Marketing Dive staff
  • An infographic of Budweisers new spotify campaign.
    Image attribution tooltip
    Courtesy of Anheuser-Busch InBev
    Image attribution tooltip

    Budweiser turns songs mentioning the brand into targeted ads on Spotify

    “UninterruptAds,” based in Brazil, takes over 500 songs that mention the AB InBev brand and serves them as ads on playlists corresponding to their genre.

    By May 6, 2024
  • Heineken's "The LaundroMatch" campaign imagery.
    Image attribution tooltip
    Courtesy of Heineken
    Image attribution tooltip

    Heineken transforms laundromats into late-night sports viewing spots

    “LaundroMatch” targets UEFA Champions League fans in South Korea who watch live matches in the early morning hours when sports bars are closed. 

    By Aaron Baar • May 2, 2024
  • A sign is posted in front of a Pinterest office on February 06, 2023 in San Francisco, California.
    Image attribution tooltip
    Justin Sullivan / Staff via Getty Images
    Image attribution tooltip

    Pinterest credits shoppability, AI investments for ‘milestone’ Q1

    The platform reached over half a billion monthly active users and saw a 23% revenue increase for its fastest user and revenue growth since 2021.

    By May 2, 2024
  • TikTok's app is seen on an iPhone.
    Image attribution tooltip
    Dan Kitwood / Staff via Getty Images
    Image attribution tooltip

    TikTok makes bigger bet on publishers with ads tied to buzzy content, events

    The threat of a U.S. ban hasn’t thrown cold water on the app’s NewFronts showcase, which is focused on contextual advertising.

    By May 2, 2024
  • Fanta's "Wanta Fanta" campaign imagery
    Image attribution tooltip
    Courtesy of The Coca-Cola Company
    Image attribution tooltip

    Fanta reimagines nostalgic ‘Wanta Fanta’ platform to reach Gen Z

    Created with WPP Open X and led by Majority, the campaign encourages younger consumers to indulge in what they want amid the daily hustle.

    By April 30, 2024
  • Gopuff ad
    Image attribution tooltip
    Courtesy of Gopuff
    Image attribution tooltip

    Gopuff strategizes ‘next chapter’ with largest-ever national campaign

    “Bring The Magic” positions the delivery service as able to transform everyday moments and includes playful nods to pop-culture staples like “The Bear.”

    By April 29, 2024
  • Meta Platforms CEO Mark Zuckerberg, wearing a gray sweater, puts his hands up during a presentation.
    Image attribution tooltip
    Drew Angerer via Getty Images
    Image attribution tooltip

    Why Meta’s costly AI vision looks more compelling than the metaverse

    Advertising fundamentals were strong in Q1, with revenue up 27%, but much of Meta’s focus is centered on future-facing bets that will take time to realize.

    By April 25, 2024
  • Image attribution tooltip
    TikTok
    Image attribution tooltip
    Column

    Sociable: What comes next for TikTok following approval of US sell-off bill?

    TikTok has vowed to fight the bill in the courts, but that might not be a pathway to maintaining its Chinese ownership.

    By Andrew Hutchinson • April 24, 2024
  • Walmart+ Mother's Day campaign
    Image attribution tooltip
    Courtesy of Walmart
    Image attribution tooltip

    Walmart+ enlists celebrity moms to answer TikTok questions for Mother’s Day

    Paris Hilton, Whitney Cummings and others will offer advice in the second iteration of the retailer’s “Mother of All Savings Memberships” campaign.

    By April 22, 2024
  • Amazon introduces ad-supported shoppable channel to Prime Video, Freevee
    Image attribution tooltip
    Courtesy of Amazon
    Image attribution tooltip

    Amazon introduces shoppable, ad-supported channel to Prime Video, Freevee

    The channel leverages Amazon’s “shop the show” technology to enable viewers to easily purchase content seen on their TV screen via a mobile device.

    By Aaron Baar • April 18, 2024
  • The motherboard of a cellphone next to a Heineken cap.
    Image attribution tooltip
    Courtesy of Heineken
    Image attribution tooltip

    Heineken throws back to early 2000s with ‘The Boring Phone’

    Created with LePub, the campaign includes an app which turns any phone into a “dumb phone” with no internet access that will be made available in June.

    By April 18, 2024
  • Grant Hill and Anthony Edwards in Sprite's new Obey Your Thirst campaign
    Image attribution tooltip
    Courtesy of The Coca-Cola Company
    Image attribution tooltip

    Why Sprite brought back ‘Obey Your Thirst’ to reach Gen Z

    The Coca-Cola brand dropped a new spot that features its iconic slogan and Sha’Carri Richardson, its first woman athlete partner.

    By Updated May 8, 2024
  • Applebee's and Team Whistle collaborate on an episode of "Undercover Athlete"
    Image attribution tooltip
    Courtesy of Team Whistle
    Image attribution tooltip

    Applebee’s taps NFL star as undercover server to promote new burger

    To promote the menu item, the chain partnered with Team Whistle on an episode of “Undercover Athlete” that features wide receiver Brandon Aiyuk.

    By April 11, 2024
  • Eva Longoria for L'Oreal Paris
    Image attribution tooltip
    Courtesy of L’Oréal Paris
    Image attribution tooltip

    L’Oréal Paris celebrates setbacks with celebrity resumes on LinkedIn

    Eva Longoria, Helen Mirren, Jane Fonda and others created “Worth It Resumes” that highlight both their setbacks and greatest achievements.

    By April 11, 2024
  • "The Oreo Menu" promotion from Oreo.
    Image attribution tooltip
    Courtesy of Mondelez International
    Image attribution tooltip

    Oreo reimagines ubiquitous internet menu icon to dole out discounts

    A commerce activation exclusively with Kroger offers deals to those who reimagine what is often dubbed the “hamburger menu” as “The Oreo Menu.” 

    By Aaron Baar • April 11, 2024
  • Jimmy Darts and a friend.
    Image attribution tooltip
    Jamie McCarthy via Getty Images
    Image attribution tooltip

    Choice Hotels targets millennial and Gen Z travelers with first TikTok marketing campaign

    The campaign, featuring influencer Jimmy Darts, aims to expand brand awareness for Choice’s Comfort and Cambria properties.

    By Noelle Mateer • April 11, 2024
  • Christian Dior virtual try on
    Image attribution tooltip
    Courtesy of Teads
    Image attribution tooltip

    How Christian Dior made virtual try-ons a luxury experience

    A virtual activation made with Perfect Corp. and Teads led to a 17% rise in consumers who recognize Christian Dior as a premium brand. 

    By Aaron Baar • April 10, 2024
  • Miracle-Gro and Martha Stewart partner to simplify gardening.
    Image attribution tooltip
    Courtesy of ScottsMiracle-Gro
    Image attribution tooltip

    Miracle-Gro shares Martha Stewart’s gardening secrets in new campaign

    “Gro Like Martha” intends to shift the perception of gardening as complex and will span video, paid social, linear, CTV, in-app integrations and more. 

    By April 8, 2024
  • Snapchat app download
    Image attribution tooltip
    Scott Olson/Getty Images via Getty Images
    Image attribution tooltip

    Snap expands perks for ‘leaned in’ agency partners with new program

    VaynerMedia, Horizon Media and Gale were among the shops that piloted the features, while Snap is seeking large global agencies to sign on.

    By April 8, 2024
  • Coca-Cola Marvel collaboration
    Image attribution tooltip
    Courtesy of The Coca-Cola Company
    Image attribution tooltip

    Coca-Cola heads to Marvel universe for new spot, packaging campaign

    Scannable Coca-Cola and Coca-Cola Zero Sugar packaging will feature more than 30 Marvel characters who come to life via augmented reality.

    By April 8, 2024
  • Chipotle Burrito Vault game for 2024 National Burrito Day
    Image attribution tooltip
    Courtesy of Chipotle
    Image attribution tooltip

    Chipotle dishes out $1M in free burritos with Burrito Vault mobile game

    Timed to National Burrito Day, the interactive web game tasked consumers to correctly guess two exact order combinations to score a promotional code.

    By Aaron Baar • April 4, 2024
  • Kraft's “It's not art. It's Kraft.” creative platform tied to the launch of master brand Kraft Sauces.
    Image attribution tooltip
    Courtesy of Kraft Heinz
    Image attribution tooltip

    Kraft cooks up brand refresh, creative platform for unified sauce line

    Handled by Wieden+Kennedy, the creative platform debuts on Instagram, TikTok and YouTube with content poking fun at “serious chef culture.”

    By April 3, 2024
  • Outside window of a West Elm store.
    Image attribution tooltip
    Daphne Howland/Marketing Dive
    Image attribution tooltip

    West Elm launches mobile app

    The app allows users to filter by need, and comes amid declining revenues for the home retailer.

    By Tatiana Walk-Morris • April 2, 2024