Mobile: Page 2


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    Courtesy of Walmart

    Walmart to use AR, shoppable content to connect brands with consumers

    For the first time this holiday, the retailer is offering new omnichannel touchpoints, tools and partnerships.

    By Tatiana Walk-Morris • Nov. 2, 2021
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    Retrieved from Burger King on November 01, 2021

    Burger King doles out crypto on Robinhood to boost loyalty program

    Royal Perks members could win Bitcoin, Ethereum and Dogecoin in a stunt that builds on the QSR's previous brand-building efforts.

    By Nov. 1, 2021
  • Trendline

    Influencer Marketing

    Despite industry-wide budget cuts since the pandemic's onset, influencer marketing has been mostly resilient as brands turn to creators for fresh content that reaches homebound consumers.

    By Marketing Dive staff
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    Courtesy of Lexus

    Lexus takes personalization to new level with 'emotionally intelligent' ad

    Using facial recognition, the ad adjusts to the viewer in a reflection of how the ES Self-Charging Hybrid recognizes cues and responds to the driver.

    By Oct. 28, 2021
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    David Ramos via Getty Images

    Mobile addressability evolves in new paradigm of device IDs, privacy focus

    With cookies on their way out and Apple's tracking changes top of mind, panelists at Advertising Week discussed how traditional audience targeting must be reimagined for a privacy-first future.

    By Robert Williams • Oct. 28, 2021
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    Leon Neal via Getty Images

    Twitter mostly avoids impact from Apple's tracking changes

    Citing a relatively effective experience with Apple's SKAN alternative, the platform was able to show ads to 30% more iOS users.

    By Oct. 28, 2021
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    Permission granted by McDonald's

    McDonald's cooks up first NFT play by flipping rare McRib into digital art

    Celebrating the cult favorite's 40th anniversary, the chain enshrined the sandwich as a permanent asset that fans can own via a Twitter sweepstakes.

    By Oct. 28, 2021
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    David Paul Morris via Getty Images

    Google eyes 'long-term opportunity' in commerce as retail drives blowout ad revenue

    As rivals like Facebook contend with headwinds from Apple, Google has kept up momentum through strengths in its shopping business and YouTube.

    By Oct. 27, 2021
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    Courtesy of Chipotle Mexican Grill

    Chipotle hosts virtual restaurant on Roblox for Halloween experience

    An extended digital play sees the chain tying its annual 'Boorito' promotion to interest in the metaverse while dishing out $1 million in free food.

    By Oct. 27, 2021
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    Alexander Koerner via Getty Images

    Facebook boosts IP protection on Instagram to combat sales of counterfeit goods

    Fresh updates ahead of the holiday shopping season aim to instill trust from brands as the social media giant grapples with a slew of controversies.

    By Oct. 22, 2021
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    Sephora released a video as part of its "Black Beauty Is Beauty" campaign. The image was retrieved from its video on Oct. 21, 2021.

    How Sephora 'hacked' Google search results to surface Black beauty

    Agency R/GA took steps to make the "Black Beauty Is Beauty" campaign more visible in search results, hoping to spur longer-term impact on algorithms.

    By Robert Williams • Oct. 21, 2021
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    Courtesy of Pinterest

    Pinterest adds AR try-on, shopping recommendations to Idea Pins

    Tech companies, brands and retailers have been flocking to augmented reality to improve the online shopping experience for remote consumers.

    By Tatiana Walk-Morris and Cara Salpini • Updated Oct. 20, 2021
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    Courtesy of Triller

    Triller parent rolls out SMS platform to connect creators with fans

    Cliqz will offer monetization opportunities through brand partnerships and is being tested by top creators including the D'Amelio family.

    By Oct. 21, 2021
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    Courtesy of Pinterest

    Is PayPal pining for Pinterest?

    The reported $45 billion purchase could give PayPal access to shopping data that would enable more targeted marketing.

    By Lynne Marek • Oct. 21, 2021
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    Permission granted by Marketing Dive

    'Berries and Cream' creators on what's driving TikTok comeback of 14-year-old ad

    The team behind the original Starburst campaign emphasized that deliberately trying to go viral is a recipe for failure before the Little Lad crashed its Advertising Week panel.

    By Oct. 20, 2021
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    Courtesy of Snap Inc.

    Snap opens creative studio for branded AR with clients P&G, Verizon and WWE

    Platform-agnostic shop Arcadia will work with brands and agencies to blend creative design with technology and advance the augmented reality ecosystem.

    By Oct. 19, 2021
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    Courtesy of Campbell's

    Campbell's brand modernization continues with musical QR codes on cans

    Along with a partnership with Universal Music Group, the CPG brand will let customers submit cooking-inspired songs for a chance to win $20,000.

    By Oct. 18, 2021
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    Courtesy of Walmart

    Walmart tests text-to-shop tool

    The pilot comes about two years after the mass merchant discontinued Jet Black, a shop-by-text service geared toward higher-income New Yorkers.

    By Tatiana Walk-Morris and Caroline Jansen • Oct. 18, 2021
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    Retrieved from Perfect Corp. on October 14, 2021

    How store closures pushed Jane Iredale to test AR lipstick sampling on YouTube

    Supporting its goal of meeting new consumers, the beauty brand's immersive ad drove 11% of viewers to virtually try on a shade.

    By Robert Williams • Oct. 14, 2021
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    Courtesy of Clif Bar & Company

    Clif Bar exchanges movement for snippets of new Mike Posner song

    Powered by smartphones' accelerometers, Remix in Motion lets users unlock the track by walking, dancing or doing other physical activity.

    By Oct. 14, 2021
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    Courtesy of NBCUniversal Television and Streaming

    NBCU's 'Chucky' brings scare tactics to social media, NY Comic Con

    Fans can engage the killer doll through a staring contest on TikTok and Instagram Reels, as well as a custom AR effect called "Where's Chucky?"

    By Oct. 14, 2021
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    Courtesy of DoorDash

    DoorDash beefs up ad capabilities for restaurants, CPG brands

    The delivery platform is working to generate additional revenue as its growth slows from the highs reached during the pandemic's peak.

    By Oct. 12, 2021
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    Courtesy of Macy's

    Macy's updates app, launches live shopping

    The redesigned app features new design and navigation features, while Macy's Live allows customers to interact with stylists and hosts. 

    By Tatiana Walk-Morris • Oct. 8, 2021
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    Courtesy of Verizon

    Verizon showcases 5G with metaverse treasure hunt

    A virtual experience in geofenced parts of five major cities used art, music and interactions to keep people engaged in person and at home.

    By Robert Williams • Oct. 7, 2021
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    Courtesy of Snap

    Snap incentivizes Spotlight creators with cash-backed Challenges feature

    As competition heats up among short-form video platforms, cash incentives have become a popular method to attract creators at all levels.

    By Oct. 7, 2021
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    Leon Neal via Getty Images

    Twitter prioritizes owned media in $1.05B MoPub sale to AppLovin

    The deal accelerates consolidation in the mobile ad landscape while enabling Twitter to focus on driving advertising through its own website and apps.

    By Oct. 7, 2021