Mobile: Page 2

  • Inspire Brands Chief Media Officer Travis Freeman
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    Courtesy of AWNewYork
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    Why Inspire Brands puts identity at the center of its marketing

    Chief Media Officer Travis Freeman explained how uniting data and a marketing mix model helps the marketer reach “promiscuous” consumers.

    By • Oct. 19, 2023
  • TikTok's "Out of Phone" ad solution shown on RedBox.
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    Permission granted by TikTok
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    TikTok unveils Out of Phone OOH ad solution for brands

    L'Oréal brand CeraVe was one of the first to leverage TikTok content across new placements including billboards, cinemas, kiosks, gas stations and more.

    By Aaron Baar • Oct. 17, 2023
  • Explore the Trendline➔
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    Pete Bellis via Unsplash
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    Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
  • poster for Jack in the Box's "Feeding Time" short film
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    Courtesy of Jack in the Box
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    Jack in the Box cooks up horror short for Halloween

    “Feeding Time” features a hidden code to encourage use of the brand’s app, giving free tacos to the first 1,000 Jack Pack loyalty members.

    By • Oct. 13, 2023
  • The TikTok app is displayed on an Apple iPhone.
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    Photo Illustration by Drew Angerer via Getty Images
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    How Meta, TikTok ad-free tiers could impact advertiser budgets

    Talks by the industry giants around introducing ad-free subscription tiers arrive as marketers cast a sense of bullishness around their social media plans.

    By • Oct. 12, 2023
  • A person with a smartphone walks past a billboard advertisement for YouTube.
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    Sean Gallup via Getty Images
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    Google helps advertisers extend social strategies across its platforms

    The Demand Gen product uses artificial intelligence to help marketers create more engaging content and better target audiences on social.

    By Aaron Baar • Oct. 12, 2023
  • Young people lying on the grass holding little white flowers.
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    Courtesy of JanSport
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    E.l.f., Nike, Chick-fil-A remain teens’ top brands amid spending slowdown

    TikTok strengthened its position as the favorite social platform of teens, followed by Snap and Instagram, according to Piper Sandler.

    By • Oct. 12, 2023
  • A Halloween bucket that is empty save for one pack of M&M's next to lit candles and pumpkins.
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    Permission granted by Mars, Incorporated
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    M&M’s teams with Gopuff to deliver emergency candy refills on Halloween

    An M&M’s Halloween Rescue Squad will aid holiday planners as Mars experiments with on-demand delivery.

    By • Oct. 11, 2023
  • Young woman relaxing with smartphone on sofa
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    Marco_Piunti via Getty Images
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    Opinion

    The future of shoppable TV ads? It isn’t QR codes

    Roku's Senior Director of Ad Innovation Peter Hamilton details four ways to make a powerful shoppable TV ad.

    By Peter Hamilton • Oct. 11, 2023
  • A McDonald's store is shown in Houston, Texas.
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    Brandon Bell via Getty Images
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    McDonald’s US CMO on brand’s first-party data transformation

    After years of struggling with the youth market, the chain has turned things around thanks to its loyalty program and more culturally impactful campaigns.

    By • Oct. 11, 2023
  • A red emergency pizza box from Domino's
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    Courtesy of Domino's
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    Domino’s gives away ‘emergency pizza’ in latest rewards program push

    As federal student loan payments resume, the chain is expanding its recent campaign and giving away $1 million in free pizzas to borrowers in need.

    By • Updated Oct. 25, 2023
  • An image teasing Snapchat's "Phantom House" Halloween content series.
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    Permission granted by Snap
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    Snapchat courts brands with interactive Halloween series starring creators

    Maybelline and Disney+ are among the first to get involved, running ads between content and offering augmented reality experiences. 

    By • Oct. 9, 2023
  • Mean Girls actor Jonathan Bennett appears in a Tinder ad
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    Courtesy of Match Group
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    Tinder enlists ‘Mean Girls’ actor to help users dodge toxicity

    In a nod to an iconic “Mean Girls” reference, the dating app and actor Jonathan Bennett on Oct. 3 shared safety tips to help users dodge online scams.

    By Aaron Baar • Oct. 5, 2023
  • OLAPLEX DUPES THE DUPERS ON TIKTOK WITH OLADUPÉ, WHICH WAS REVEALED AS ITS BLOCKBUSTER NO. 3 HAIR PERFECTOR
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    Courtesy of Olaplex
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    Why Olaplex created a faux product to address dupe culture on TikTok

    The brand’s Oladupé marketing stunt was strategized with agency Movers+Shakers, the first collaboration between the companies.

    By • Oct. 5, 2023
  • An example of three outputs from Three Olives Vodka's Generager tool.
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    Courtesy of Proximo
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    Three Olives Vodka’s ‘Generager’ uses AI to plan the perfect party

    Consumers who use the digital tool to craft their custom party aesthetic and share their results on social media can win an expenses-paid party.

    By • Oct. 4, 2023
  • Honda Keep Dreaming campaign
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    Courtesy of Honda
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    Honda dreams of net zero emissions with first all-electric SUV campaign

    The automaker is extending “Keep Dreaming” with activations at TwitchCon Las Vegas and interactive murals that use QR codes and 3D AR animation.

    By • Oct. 2, 2023
  • A Peet's Coffee-branded campaign image with plain text that reads "The Peet's Disloyalty Program."
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    Courtesy of Peet's Coffee
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    Peet’s Coffee plans ‘Disloyalty Program’ for National Coffee Day

    The coffee brewer on Sept. 29 will accept rewards points from rivals like Starbucks and Dunkin’ in an attempt to bolster its own loyalty program.

    By Aaron Baar • Sept. 28, 2023
  • An image on a phone of the social media app Threads
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    Justin Sullivan via Getty Images
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    Threads still poses a threat to X despite slowed growth, analysis finds

    While the Meta offering has struggled to maintain its luster, slowing user growth for X could help Threads close the gap, Insider Intelligence found.

    By • Sept. 28, 2023
  • Meta AI chatbots
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    Retrieved from Meta on September 28, 2023
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    Column

    Sociable: Meta’s vision for AI includes celebrity-influenced chatbots, Bing partnership

    A partnership with Microsoft will see Bing’s real-time search information integrated across Meta AI, WhatsApp, Messenger and Instagram.

    By Andrew Hutchinson • Sept. 28, 2023
  • A row of students standing and leaning against a brick wall. In their hands are cellphones
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    Wavebreakmedia via Getty Images
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    Brand interactions evolve on social media: Here’s what the numbers say

    If marketers wish to keep up with shifting consumer demands, artificial intelligence may prove to be the key, per a new Sprout Social report.

    By • Sept. 22, 2023
  • Two Meta avatars posing for the DressX x Diesel collection.
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    Courtesy of DressX, Diesel
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    Diesel partners with DressX on collection for Meta Avatars

    Digital wearables of sneakers, denim jackets, jeans and more are available through Instagram, Facebook, Messenger and Quest VR online stores.

    By Xanayra Marin-Lopez • Sept. 21, 2023
  • Allegra app
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    Courtesy of Allegra
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    Allegra incorporates air-quality data into new mobile mapping app

    The Allegra Airways app charts the intersection of air pollution and pollen with real-time data to find clean-air routes that can be integrated into Google Maps.

    By Aaron Baar • Sept. 21, 2023
  • A Halloween themed Bacardi bottle on a table with Halloween decorations and bats.
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    Courtesy of Bacardi
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    Bacardí mixes up scares in new Halloween campaign

    New spots nod to classic horror films such as “Poltergeist” and “The Shining” as part of a campaign that includes Spotify and Snapchat elements.

    By • Sept. 21, 2023
  • A person is in a car and is in the process of ordering Panera using a phone
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    Courtesy of Panera Bread
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    Panera loyalty members can pre-program meals on app, order with swipe

    To promote the new feature, the chain is tying the launch to a different kind of swiping: the motion done on dating apps during “cuffing season.”

    By Julie Littman • Sept. 20, 2023
  • A phone with the App Store download page for TikTok open.
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    Drew Angerer via Getty Images
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    TikTok looks past last-click as part of measurement suite expansion

    A new first-party solution was informed by survey data that show 79% of conversions attributed to TikTok aren’t picked up by current models.

    By • Sept. 19, 2023
  • An illustration of the Captain Morgan character standing on a QR code
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    Retrieved from Captain Morgan on September 19, 2023
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    Captain Morgan leads NFL fans on season-long scavenger hunt

    The star-studded “Follow the Captain” effort has fans searching for QR codes in its advertisements over the course of the football season.

    By • Sept. 19, 2023