Mobile: Page 2
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Why Inspire Brands puts identity at the center of its marketing
Chief Media Officer Travis Freeman explained how uniting data and a marketing mix model helps the marketer reach “promiscuous” consumers.
By Chris Kelly • Oct. 19, 2023 -
TikTok unveils Out of Phone OOH ad solution for brands
L'Oréal brand CeraVe was one of the first to leverage TikTok content across new placements including billboards, cinemas, kiosks, gas stations and more.
By Aaron Baar • Oct. 17, 2023 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Jack in the Box cooks up horror short for Halloween
“Feeding Time” features a hidden code to encourage use of the brand’s app, giving free tacos to the first 1,000 Jack Pack loyalty members.
By Chris Kelly • Oct. 13, 2023 -
How Meta, TikTok ad-free tiers could impact advertiser budgets
Talks by the industry giants around introducing ad-free subscription tiers arrive as marketers cast a sense of bullishness around their social media plans.
By Jessica Deyo • Oct. 12, 2023 -
Google helps advertisers extend social strategies across its platforms
The Demand Gen product uses artificial intelligence to help marketers create more engaging content and better target audiences on social.
By Aaron Baar • Oct. 12, 2023 -
E.l.f., Nike, Chick-fil-A remain teens’ top brands amid spending slowdown
TikTok strengthened its position as the favorite social platform of teens, followed by Snap and Instagram, according to Piper Sandler.
By Sara Karlovitch • Oct. 12, 2023 -
M&M’s teams with Gopuff to deliver emergency candy refills on Halloween
An M&M’s Halloween Rescue Squad will aid holiday planners as Mars experiments with on-demand delivery.
By Peter Adams • Oct. 11, 2023 -
Opinion
The future of shoppable TV ads? It isn’t QR codes
Roku's Senior Director of Ad Innovation Peter Hamilton details four ways to make a powerful shoppable TV ad.
By Peter Hamilton • Oct. 11, 2023 -
McDonald’s US CMO on brand’s first-party data transformation
After years of struggling with the youth market, the chain has turned things around thanks to its loyalty program and more culturally impactful campaigns.
By Peter Adams • Oct. 11, 2023 -
Domino’s gives away ‘emergency pizza’ in latest rewards program push
As federal student loan payments resume, the chain is expanding its recent campaign and giving away $1 million in free pizzas to borrowers in need.
By Sara Karlovitch • Updated Oct. 25, 2023 -
Snapchat courts brands with interactive Halloween series starring creators
Maybelline and Disney+ are among the first to get involved, running ads between content and offering augmented reality experiences.
By Jessica Deyo • Oct. 9, 2023 -
Tinder enlists ‘Mean Girls’ actor to help users dodge toxicity
In a nod to an iconic “Mean Girls” reference, the dating app and actor Jonathan Bennett on Oct. 3 shared safety tips to help users dodge online scams.
By Aaron Baar • Oct. 5, 2023 -
Why Olaplex created a faux product to address dupe culture on TikTok
The brand’s Oladupé marketing stunt was strategized with agency Movers+Shakers, the first collaboration between the companies.
By Jessica Deyo • Oct. 5, 2023 -
Three Olives Vodka’s ‘Generager’ uses AI to plan the perfect party
Consumers who use the digital tool to craft their custom party aesthetic and share their results on social media can win an expenses-paid party.
By Sara Karlovitch • Oct. 4, 2023 -
Honda dreams of net zero emissions with first all-electric SUV campaign
The automaker is extending “Keep Dreaming” with activations at TwitchCon Las Vegas and interactive murals that use QR codes and 3D AR animation.
By Chris Kelly • Oct. 2, 2023 -
Peet’s Coffee plans ‘Disloyalty Program’ for National Coffee Day
The coffee brewer on Sept. 29 will accept rewards points from rivals like Starbucks and Dunkin’ in an attempt to bolster its own loyalty program.
By Aaron Baar • Sept. 28, 2023 -
Threads still poses a threat to X despite slowed growth, analysis finds
While the Meta offering has struggled to maintain its luster, slowing user growth for X could help Threads close the gap, Insider Intelligence found.
By Jessica Deyo • Sept. 28, 2023 -
Retrieved from Meta on September 28, 2023Column
Sociable: Meta’s vision for AI includes celebrity-influenced chatbots, Bing partnership
A partnership with Microsoft will see Bing’s real-time search information integrated across Meta AI, WhatsApp, Messenger and Instagram.
By Andrew Hutchinson • Sept. 28, 2023 -
Brand interactions evolve on social media: Here’s what the numbers say
If marketers wish to keep up with shifting consumer demands, artificial intelligence may prove to be the key, per a new Sprout Social report.
By Sara Karlovitch • Sept. 22, 2023 -
Diesel partners with DressX on collection for Meta Avatars
Digital wearables of sneakers, denim jackets, jeans and more are available through Instagram, Facebook, Messenger and Quest VR online stores.
By Xanayra Marin-Lopez • Sept. 21, 2023 -
Allegra incorporates air-quality data into new mobile mapping app
The Allegra Airways app charts the intersection of air pollution and pollen with real-time data to find clean-air routes that can be integrated into Google Maps.
By Aaron Baar • Sept. 21, 2023 -
Bacardí mixes up scares in new Halloween campaign
New spots nod to classic horror films such as “Poltergeist” and “The Shining” as part of a campaign that includes Spotify and Snapchat elements.
By Sara Karlovitch • Sept. 21, 2023 -
Panera loyalty members can pre-program meals on app, order with swipe
To promote the new feature, the chain is tying the launch to a different kind of swiping: the motion done on dating apps during “cuffing season.”
By Julie Littman • Sept. 20, 2023 -
TikTok looks past last-click as part of measurement suite expansion
A new first-party solution was informed by survey data that show 79% of conversions attributed to TikTok aren’t picked up by current models.
By Peter Adams • Sept. 19, 2023 -
Retrieved from Captain Morgan on September 19, 2023
Captain Morgan leads NFL fans on season-long scavenger hunt
The star-studded “Follow the Captain” effort has fans searching for QR codes in its advertisements over the course of the football season.
By Sara Karlovitch • Sept. 19, 2023