Mobile: Page 2

  • A person holds a smartphone showing the Starbucks app
    Image attribution tooltip
    Courtesy of Starbucks

    What Starbucks’ bet on NFTs says about the future of loyalty

    The chain's renowned rewards program adds a buzzy new value-grab, potentially laying a course for other marketers to follow.

    By Aaron Baar • Sept. 1, 2022
  • The Snapchat app is displayed on the home screen of an iPhone.
    Image attribution tooltip
    Justin Sullivan via Getty Images

    Snap outlines 3 strategic priorities amid plans to cut 20% of staff

    Mini-games, original shows and some hardware areas are getting axed as the Snapchat owner doubles down on proven products like AR.

    By Sept. 1, 2022
  • Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
  • Netflix streaming logo
    Image attribution tooltip
    Pascal Le Segretain via Getty Images

    Netflix secures 2 Snap execs to spearhead advertising push

    Jeremi Gorman and Peter Naylor bring experience, with the former previously leading global ad sales at Amazon and the latter a key architect at Hulu.

    By Aug. 31, 2022
  • Track art cover for ‘Static’ by Tisakorean ft. Sprite from McDonald’s
    Image attribution tooltip
    Courtesy of McDonald's

    McDonald’s plays off Sprite virality with hip-hop anthem

    The tune alludes to numerous social media posts comparing the taste of the beverage dispensed by the chain’s fountain machines to the sound of static. 

    By Aug. 31, 2022
  • Three rows of cans of Bud Light against a blue backdrop show off the brand's custom packaging tailored to 24 different NFL teams.
    Image attribution tooltip
    Retrieved from Bud Light on August 30, 2022

    Bud Light helps football fans cover beer costs to celebrate NFL’s return

    A new “Kickoff Beers” campaign mixes the sound of a can cracking open into the league’s theme and features weekly Cash App sweepstakes.

    By Aug. 30, 2022
  • Closeup of an Uber sign on the rear window of a car in the rain.
    Image attribution tooltip
    Justin Sullivan via Getty Images

    Uber e-commerce partnership supports budding ads business

    Rokt uses machine-learning technology to serve relevant messages with additional products and offers to consumers as they complete transactions.  

    By Aaron Baar • Aug. 25, 2022
  • A person laying on a couch while scrolling on their phone
    Image attribution tooltip
    pixdeluxe via Getty Images

    TikTok mini-game pilot alludes to resurgence in social gaming

    While the video-sharing app is just dipping its toes in, brands like Duracell have recently run in-game experiments on other platforms like Instagram.

    By Aaron Baar • Aug. 25, 2022
  • A building in New York City bears the Doritos branding as part of campaign inspired by the chip's shape.
    Image attribution tooltip
    Retrieved from Frito-Lay North America on August 24, 2022

    Doritos sets consumers on hunt for triangles in ode to chip’s shape

    Among other activations, the brand is issuing weekly TikTok bounties for fans who find iconic triangle locations, like a pyramid-shaped Bass Pro Shop.

    By Aug. 24, 2022
  • Afterpay logo on a phone screen
    Image attribution tooltip
    Courtesy of Afterpay

    Afterpay releases designer NFTs with exclusive merchandise, experiences for New York Fashion Week

    The buy now, pay later company will donate all proceeds from the collection to the nonprofit Free Arts NYC.

    By Dani James • Aug. 23, 2022
  • Person looking down at cellphone
    Image attribution tooltip
    Permission granted by Adjust
    Sponsored by Adjust

    How to achieve success on iOS 14.5+? The complete guide by Adjust and TikTok

    Adjust partners with TikTok to provide everything you need to know to succeed on iOS 14.5+.

    Aug. 22, 2022
  • The TikTok logo on a phone.
    Image attribution tooltip
    Drew Angerer/Getty Images via Getty Images

    TikTok streamlines social commerce with 3 new ad formats

    A solution called Shopping Ads seeks to boost the discovery of products and live shopping events ahead of the key holiday window.

    By Aug. 18, 2022
  • Shopify bag logo and name. in front of a brick wall.
    Image attribution tooltip
    Courtesy of Shopify

    Shopify adds collaboration tool to connect brands with content creators

    The e-commerce platform is diving further into the shoppable content space as it looks to win over merchants.

    By Aaron Baar • Aug. 18, 2022
  • A group of young people as part of American Eagle's 2022 back-to-school campaign
    Image attribution tooltip
    Courtesy of American Eagle

    American Eagle tunes into TikTok’s SoundOn for back-to-school campaign

    The retailer used the feature to partner with artist Katherine Li on a custom tune that serves as the anthem for the music- and metaverse-oriented effort.  

    By Aug. 18, 2022
  • A child and an adult are looking at a smartphone on the street next to trees
    Image attribution tooltip
    Vertigo3d via Getty Images
    Sponsored by Niantic

    How brands like Niantic are drawing attention to wellness through immersive experiences

    As people found themselves sheltering in place and trying to work through lockdowns, many turned to immersive experiences such as gaming to socialize and reduce stress.

    Aug. 15, 2022
  • A QR code appears outside Pacaembu Stadium in Brazil as part of a Budweiser campaign.
    Image attribution tooltip
    Retrieved from Anheuser-Busch InBev on August 12, 2022

    Budweiser sends soccer fans on scavenger hunt in countdown to World Cup

    Marking 100 days until the tournament, the promotion features QR codes that unlock coordinates for hidden prize boxes carrying tickets and more.

    By Aug. 12, 2022
  • A person looks at their smartphone screen in a room lit by colorful neon lights.
    Image attribution tooltip
    brightstars via Getty Images

    Heineken, Nike, Mondelēz run ads on cause-driven social platform

    WeAre8, which pays users to watch ads, is looking to attract more brands into its fold with a new self-service ads manager called SAM-i. 

    By Aug. 11, 2022
  • Mobile shopping.
    Image attribution tooltip
    Retrieved from Piqsels.

    Kargo expands video capabilities with Ziggeo acquisition

    The company will focus on building a next-generation, ad-supported video player.

    By Aaron Baar • Aug. 11, 2022
  • Surreal, dream-like promo art for Coca-Cola Creations Dreamworld
    Image attribution tooltip
    Courtesy of The Coca-Cola Company

    Coke bottles taste of dreams for latest experimental flavor

    To reach Gen Z, the soda giant partnered with EDM festival Tomorrowland on AR music experiences and designed a metaverse fashion collection.

    By Aug. 10, 2022
  • Image attribution tooltip
    Justin Sullivan/Getty Images via Getty Images

    Lyft rides into media network race as ride-hailing rebounds

    Lyft Media streamlines offerings across the company’s vehicles, bikeshare network, mobile app and in-car tablets.

    By Aug. 9, 2022
  • A downtown street corner in Topeka, Kansas.
    Image attribution tooltip
    LawrenceSawyer via Getty Images

    Rent-A-Center adds tools for localized online-to-offline marketing

    The rent-to-own brand helps franchisees manage their presence in internet search and social media as enhancing localized marketing becomes a priority.

    By Aug. 4, 2022
  • A person scrolls through Pinterest on an iPad.
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    Rich Polk/Getty Images for Pinterest via Getty Images

    Pinterest foresees lackluster ad growth amid economic uncertainties

    Retailers and CPG marketers that want consumers to discover their brands remain important advertisers on Pinterest.

    By Aug. 4, 2022
  • The TikTok logo on a phone.
    Image attribution tooltip
    Drew Angerer/Getty Images via Getty Images

    Instagram strongholds influencer marketing despite growing competition

    Broadly, spending on nano-influencers is up 220.5% this year, outpacing the overall influencer marketing segment’s growth of 28%. 

    By Aug. 4, 2022
  • Blue infinity sign Meta logo on a billboard.
    Image attribution tooltip
    Justin Sullivan / Staff via Getty Images

    Facebook to shut down live shopping feature

    The social media company said the functionality will end on Oct. 1, and suggested experimenting with short-form Reels videos instead.

    By Dani James • Aug. 4, 2022
  • Actress-singer Coco Jones wears a headset behind a laptop in front of a neon sign that reads "Subtly Sweet Hotline"
    Image attribution tooltip
    Courtesy of Pure Lea Iced Tea

    Pure Leaf’s TikTok hotline helps women navigate pressure to be sweet

    “Bel-Air” star Coco Jones, who has over 2.1 million followers, will dole out practical advice for uncomfortable scenarios around friends, family and work.

    By Aug. 2, 2022
  • Close-up photo of female hands with smartphone. Young woman typing on a mobile phone on a sunny street.
    Image attribution tooltip
    Kirill Smyslov via Getty Images

    How federal scrutiny of mobile location data might affect marketers

    Mobile privacy has become a hot-button issue as a consequence of the Supreme Court’s decision to overturn Roe v. Wade.

    By July 28, 2022