Mobile: Page 2

  • A person holds a smartphone in a Pizza Hut
    Image attribution tooltip
    Courtesy of Pizza Hut
    Image attribution tooltip

    Pizza Hut turns TikTok content into real-world currency for My Box promo

    Focused in the UAE, the “Pay With Your Trend” effort asks consumers to post a trendy video on TikTok featuring the customizable meal to earn free food. 

    By Aaron Baar • Sept. 5, 2024
  • Megan Thee Stallion and NFL stars appear in a Pepsi ad inspired by "Gladiator II"
    Image attribution tooltip
    Courtesy of PepsiCo
    Image attribution tooltip

    Pepsi kicks off epic, star-studded NFL campaign inspired by ‘Gladiator II’

    Along with a colosseum-set ad featuring Travis Kelce and Megan Thee Stallion, the effort includes a selfie generator, AR-powered cans and more.

    By • Sept. 5, 2024
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
    Image attribution tooltip
    FreshSplash via Getty Images
    Image attribution tooltip
    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
  • Musician Charlotte Rose Benjamin applies makeup in an E.l.f. video
    Image attribution tooltip
    Courtesy of E.l.f. Cosmetics
    Image attribution tooltip

    E.l.f. Cosmetics bows entertainment brand with original album release

    The album is the first product to come from the cosmetic marketer’s new entertainment arm and was developed with agency Madwell.

    By • Sept. 4, 2024
  • Maybelline cosmetics on display
    Image attribution tooltip
    Roy Rochlin/Getty Images via Getty Images
    Image attribution tooltip

    ‘Maybe It’s Maybelline’ returns, reworked for TikTok era of beauty marketing

    The cosmetics brand is promoting the revamped jingle with a team of influencers and heavy play on the video-sharing app favored by Gen Z.

    By • Sept. 3, 2024
  • Comedians Andrew Santino and Stavros Halkias appear side-by-side in a humorous ad promoting Fireball Cinnamon Whisky.
    Image attribution tooltip
    Courtesy of Fireball Cinnamon Whisky
    Image attribution tooltip

    Fireball fuels football rivalries with first-ever paid TikTok campaign

    New ads from the Sazerac whisky brand star comedians Andrew Santino and Stavros Halkias and poke fun at outrageous bets placed around games.

    By • Aug. 29, 2024
  • Mountain Dew's Mountain Dude
    Image attribution tooltip
    Retrieved from Mountain Dew on August 28, 2024
    Image attribution tooltip

    Mountain Dew claims its own time zone with geofenced offer, TikTok push

    A TikTok sweepstakes coined “Mountain Dew Hauls” will reimburse five winners’ moving fees to relocate to the Mountain time zone.

    By Aaron Baar • Aug. 29, 2024
  • Frances Tiafoe, wearing all white, holds a cocktail against a blue sky background.
    Image attribution tooltip
    Courtesy of Grey Goose
    Image attribution tooltip

    Grey Goose links with tennis star for fashion-forward US Open campaign

    The vodka brand and Frances Tiafoe are going all-in on style for a social media content series and a giveaway offering premium seats at the tournament. 

    By • Aug. 26, 2024
  • A billboard a green car wrap showcases Wonderful Pistachios' on-the-go campaign promoting its No Shells product.
    Image attribution tooltip
    Courtesy of Wonderful Pistachios
    Image attribution tooltip

    Wonderful Pistachios promotes on-the-go snacking with Uber, Lyft car wraps

    An out-of-home campaign highlights the brand’s No Shells product and also includes influencer tie-ups and Wi-Fi sponsorships.

    By Aaron Baar • Aug. 22, 2024
  • Imagery promoting Netflix and Google's shoppable integration around "Emily in Paris" season four.
    Image attribution tooltip
    Courtesy of Netflix
    Image attribution tooltip

    Netflix, Google team to bring shoppable integration to ‘Emily in Paris’

    Custom features within Netflix’s ad-supported plan round out the effort, which leverages Google’s Lens technology to allow viewers to shop the show.

    By Aaron Baar • Aug. 19, 2024
  • Campaign imagery for Lee Kum Kee's campaign centered around music showcases individuals in a recording studio with the marketer's sauces on display.
    Image attribution tooltip
    Courtesy of Lee Kum Kee
    Image attribution tooltip

    Sriracha maker Lee Kum Kee reaches out to Gen Z with musical campaign

    The 135-year-old Asian sauce brand is promoting its Sriracha Chili and Mayo products with a Spotify playlist, 24/7 Twitch livestream and more.

    By • Aug. 15, 2024
  • Vitaminwater collage
    Image attribution tooltip
    Courtesy of Vitaminwater
    Image attribution tooltip

    Vitaminwater offers free rent to consumers who use its flavors as design inspiration

    Consumers can submit a photo of a Vitaminwater flavor in a room that needs a makeover and review AI-generated mood boards on a landing page. 

    By Aaron Baar • Aug. 15, 2024
  • Imagery for Liquid I.V.'s "Indulge in Hydration" campaign
    Image attribution tooltip
    Courtesy of Liquid I.V.
    Image attribution tooltip

    Liquid I.V. helps consumers beat the summer heat with multichannel campaign

    “Indulge in Hydration” was developed with SixTwentySix and includes augmented reality activations, Netflix ad testing, a Spotify takeover and more. 

    By Aaron Baar • Updated Aug. 14, 2024
  • Fanta's limited-edition packaging promoting Warner Bros. "Beetlejuice Beetlejuice."
    Image attribution tooltip
    Courtesy of The Coca-Cola Company
    Image attribution tooltip

    Fanta debuts QR code-powered ‘Beetlejuice’ flavor for Warner Bros. tie-in

    The flavor includes packaging that can be scanned to unlock exclusive physical and digital experiences, including the chance to win movie tickets.

    By • Aug. 12, 2024
  • Sydney Leroux, professional soccer forward for Angel City FC, for Team Whistle and Serta.
    Image attribution tooltip
    Courtesy of Team Whistle
    Image attribution tooltip

    Serta links with Olympic gold medalist to promote iComfort Pro mattress

    The bedding company has partnered with Team Whistle on an episode of its “No Days Off” YouTube series that features soccer star Sydney Leroux.

    By • Aug. 8, 2024
  • A special pack of 5 gum that features an image of Zedd.
    Image attribution tooltip
    Courtesy of Mars, Inc.
    Image attribution tooltip

    5 Gum, Zedd tease hidden bodega rave with social media scavenger hunt

    Those who find the secret party spot using clues doled out on social will be offered a glow-in-the-dark 5 Gum x Zedd pack as their ticket.

    By Aaron Baar • Aug. 8, 2024
  • Three teens sit together while looking at a phone.
    Image attribution tooltip
    SolStock via Getty Images
    Image attribution tooltip

    NFL, GameSquare tap into football fandom for traveling creator series

    “NFL 4 The Fans Live” blends football hype with gaming and creator content and will launch with a multi-city series timed to the NFL calendar.

    By Aaron Baar • Aug. 8, 2024
  • A man stands in a room reminiscent of a college dorm wearing jeans and a red NYC t-shirt.
    Image attribution tooltip
    Courtesy of Urban Outfitters
    Image attribution tooltip
    Deep Dive

    Back-to-school 2024: How brands can win younger consumers as uncertainty endures

    The power of Gen Z and Gen Alpha to influence their parents to consider a brand could be the key to success amid another turbulent season.

    By • Aug. 8, 2024
  • Warner Bros. sells "Beetlejuice Beetlejuice" tickets via Fandango through Roblox activation
    Image attribution tooltip
    Courtesy of Warner Bros.
    Image attribution tooltip

    ‘Beetlejuice’ sequel sells tickets in first-of-its-kind Roblox activation

    Developed by Sawhorse, the experience includes a virtual Fandango box office where users can purchase real-world movie tickets.

    By • Aug. 7, 2024
  • Google search
    Image attribution tooltip
    Justin Sullivan via Getty Images
    Image attribution tooltip

    Google loses search antitrust case in blow to digital ad juggernaut

    “Google is a monopolist, and it has acted as one to maintain its monopoly,” wrote U.S. District Judge Amit Mehta in a potential landmark decision for tech.

    By • Aug. 6, 2024
  • A person holds a smartphone depicting a person holding a skincare product.
    Image attribution tooltip
    Ezra Acayan via Getty Images
    Image attribution tooltip

    Amazon ranks as top brand on TikTok by earned media value: report

    Findings from CreatorIQ and TikTok detail how creators have helped brands like the NBA, Sephora and Fortnite find success on the platform.

    By Aaron Baar • Aug. 1, 2024
  • Pacsun imagery for its "Back to Baggy" fall 2024 campaign, which includes a tie-up with Pinterest.
    Image attribution tooltip
    Courtesy of Pacsun
    Image attribution tooltip

    Pacsun teams with Pinterest for ‘Better in Baggy’ fall campaign

    Store windows nationwide currently feature QR codes inviting consumers to shop the retailer’s curated fall collection on Pinterest.

    By • Aug. 1, 2024
  • Meta's sign at 1 Hacker Way, California.
    Image attribution tooltip
    Kelly Sullivan via Getty Images
    Image attribution tooltip

    Meta’s AI vision: Automating creative and personalizing ads in real time

    For now, the technology is helping improve advertising performance and efficiency, as the company saw revenue rise 22% in Q2.

    By • Aug. 1, 2024
  • A Yelp business page displayed on a mobile phone.
    Image attribution tooltip
    Courtesy of Yelp
    Image attribution tooltip

    Yelp boosts ad offerings for national and multi-location businesses

    Expanded ad formats and new cookieless measurement tools are part of the platform’s plan to help brands generate high-intent leads.

    By Aaron Baar • July 25, 2024
  • infringement
    Image attribution tooltip
    Mario Tama via Getty Images
    Image attribution tooltip

    Spotify revamps self-serve ad platform on heels of record Q2

    Brands including World Rugby, Ionos and Contiki have already leveraged the new Spotify Ads Manager, which boasts improved targeting functionality.

    By • July 25, 2024
  • Nikki Rodriguez poses for American Eagle's Fall 2024 campaign.
    Image attribution tooltip
    Courtesy of American Eagle
    Image attribution tooltip

    Inside American Eagle’s ‘Live Your Life’ brand platform and fall campaign

    CMO Craig Brommers explains how efforts like a social-focused tie-up with Life on Film to capture disposable camera footage are meant to reach Gen Z.

    By • July 25, 2024