Pacsun turns to TikTok for livestream shopping

A digital and social push timed to summer continues the retailer's use of emerging channels like the metaverse to engage with young consumers.

By Chris Kelly • April 27, 2023

Meta says AI is improving ad efficiency as revenue growth returns

AI helped better monetize Reels in Q1, though the company may not be out of the woods yet with continued challenges from TikTok, Apple and Amazon.

By Peter Adams • April 27, 2023

Klarna overhauls mobile app with AI-powered shopping feed

Other new features include tools for creators, a personal shopping assistant, new resell capabilities and a self-service advertising platform.

By Aaron Baar • April 27, 2023

Haribo fills social feeds with only happy news

“Good News Goldbears” will dish out positive videos on Instagram and Facebook to help insulate readers from the effects of negative news.

By Jessica Deyo • April 27, 2023

Heineken plays matchmaker for gamers on new platform

Beer Matchmaking, a new digital platform, is part of a broader global campaign designed to break down the stereotype that gaming is antisocial. 

By Sara Karlovitch • April 27, 2023

Rockstar drops ‘Euphoria’ star Angus Cloud into PUBG Mobile

The PepsiCo energy drink’s latest tie-up points to the multifaceted ways brands can engage with young consumers around pop culture and gaming.

By Chris Kelly • April 25, 2023

Kraft Real Mayo claims mayo love can lead to more dating app matches

The brand conducted an experiment that found expressing mayo enthusiasm resulted in a 74% increase in matches and smoother pick-up lines.

By Peter Adams • April 21, 2023

Gopuff positions itself as go-to munchies delivery app for 4/20

An “I Puffed Today” campaign features election-style messaging, a partnership with creator The Fat Jewish and a pop-up “Puffing Place” van.

By Jessica Deyo • April 20, 2023

Impossible Foods goes small for Earth Day

The meat alternative brand is taking part in the tiny food trend on social media to showcase its low carbon footprint.

By Sara Karlovitch • April 20, 2023

Apple boosts services pitch with savings account, AR/VR headset perks

The tech giant now offers additional incentives to use its Apple Card and is building a slew of apps and services for its forthcoming mixed-reality device.

By Aaron Baar • April 20, 2023

Kind promotes sustainability with Snapchat tie-up, VR experience

Each activation is meant to connect to the brand’s new Almond Acres Initiative, a three-year regenerative agriculture project in California.

By Jessica Deyo • April 18, 2023

American Eagle brings secondhand clothing shop to Snapchat

The augmented reality experience is part of the retailer’s new RE/AE digital shop and clothing collection curated with online resale platform ThredUp.

By Jessica Deyo • April 17, 2023

Jack in the Box stations food trucks across California for 4/20 celebration

A tie-up with mobile app WeedMaps is meant to help consumers find the trucks and order a limited-time Pineapple Express Shake.

By Aaron Baar • April 17, 2023

Pinterest latest to add additional safety protocols for younger users

New parental controls and user safeguards follow an NBC News investigation revealing how predators have been exploiting photos of children.

By Jessica Deyo • April 13, 2023

KFC franchisee launches texting engagement program

KBP Brands, which operates 847 KFC restaurants, deployed an SMS-based customer engagement tool to strengthen its regional marketing efforts.

By Aneurin Canham-Clyne • April 13, 2023

Shake Shack launches New York truffle hunt with QR code billboards

Consumers in Brooklyn, Queens and Manhattan can find billboards promoting the limited-time White Truffle Menu for the chance to win $2,000.

By Aaron Baar • April 13, 2023

IAB: Digital ad growth hits bottleneck as landscape diversifies

The monetization potential of exciting new areas like AI could be years away, per researchers presenting findings from the latest IAB and PwC annual report.

By Peter Adams • April 13, 2023

Ad-supported media engagement slips as consumers cut back, report finds

PQ Media also forecasts that growth in mobile media consumption could slow to a single-digit rate for the first time ever as smartphones hit saturation.

By Peter Adams • April 10, 2023

Domino’s gasses up in-car ordering with Apple CarPlay integration

The latest innovation from the "e-commerce company that sells pizza" could help the brand boost sales after a quarter that disappointed investors.

By Chris Kelly • April 10, 2023

Expedia integrates ChatGPT into mobile travel app

The conversational trip planning tool offers consumers personalized recommendations and automatically saves hotels discussed during the chat.

By Aaron Baar • April 6, 2023

TikTok remains top social app for teens despite drop in favorability, study finds

Piper Sandler’s latest Taking Stock With Teens report again found the ByteDance app most highly regarded, followed by Snap and Instagram.

By Jessica Deyo • April 6, 2023

Tripadvisor pairs AR with street murals to promote San Diego

The platform partnered with the San Diego Tourism Authority for the effort, which is powered by QR codes and also includes animated GIFs.

By Aaron Baar • March 30, 2023

Shake Shack powers up ‘Super Mario Bros.’ activation

In advance of the new movie about the Nintendo icons, the chain will offer special menu items at its DUMBO location while promoting its mobile app.

By Chris Kelly • March 30, 2023

Aperol heads to Coachella with digital-driven gathering hub

The Campari Group brand will also launch digital and social media campaigns both locally and nationally to deepen its ties to the music scene.

By Sara Karlovitch • March 29, 2023

McDonald’s is the latest QSR to embrace geofencing

The feature is designed to improve speed of service for mobile orders and streamline the order preparation process for McDonald’s workers. 

By Emma Liem Beckett • March 28, 2023