Mobile
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Courtesy of Airbnb
Airbnb continues focus on travel experiences with new social features
Travelers now have the ability to message each other, reconnect after an activity and see who has already booked an experience they are considering.
By Aaron Baar • Oct. 23, 2025 -
Courtesy of General Mills
Pillsbury opens door to Doughboy’s home with interactive AR experience
A mobile activation celebrating 60 years of the pillowy mascot is the product of a pitch from Jimmy Fallon’s new reality competition series.
By Peter Adams • Oct. 20, 2025 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Justin Sullivan/Staff via Getty Images
Inside Snap’s efforts to scale custom audiences with Epsilon’s clean room
Dunkin’ parent Inspire Brands is among the first to tap an integration that has driven improved campaign targeting.
By Chris Kelly • Oct. 16, 2025 -
Retrieved from Lysol on October 15, 2025
Lysol taps Snooki for social campaign promoting the ‘StinkCheck’
The Reckitt-owned brand is marketing its Lysol Air Sanitizer via social videos that advise consumers how to cope with loved ones’ odorous passions.
By Aaron Baar • Oct. 16, 2025 -
Courtesy of DoorDash
How DoorDash Ads balances advertiser needs with the consumer experience
General Manager Peter Giordano discusses DoorDash’s latest suite of advertiser tools, the future of the platform and retail media pain points.
By Jessica Hammers • Oct. 16, 2025 -
Courtesy of Gap Inc.
Gap Inc. recruits micro-influencers for new affiliate program
On the heels of its “Better in Denim” campaign, the apparel retailer is turning to community connections to burnish its cultural influence.
By Daphne Howland • Oct. 10, 2025 -
Alamy
Instacart grows its retail media bona fides with TikTok integration
The grocery delivery platform is the first retail media partner to enable targeting and end-to-end measurement directly within TikTok’s ad platform.
By Aaron Baar • Oct. 9, 2025 -
Shutterstock for Advertising Week New York
How brand expectations for creator AORs are evolving as investment grows
Executives from Unilever, Gap and Marriott are increasingly focusing on agency partners who can deliver on performance and high-level strategy.
By Jessica Hammers • Oct. 8, 2025 -
Justin Sullivan via Getty Images
Meta streamlines AI use for brands with new business agent, creative tools
Business AI helps small- and mid-sized companies provide AI-powered sales guidance without the typical complications of using an AI agent.
By Jessica Hammers • Oct. 2, 2025 -
Courtesy of Jack in the Box
Jack in the Box launches AI-powered in-app game to deliver value
DealQuest: Revenge of the Munchies offers bigger rewards the deeper players get into the game, potentially attracting cash-crunched consumers.
By Aaron Baar • Oct. 2, 2025 -
Courtesy of Oura
How Oura keys into self-expression to reach Gen Z, millennials
The brand is betting on channels where return on investment is strongest as it launches a ceramic smart ring in different colors for the first time.
By Chris Kelly • Oct. 2, 2025 -
Getty Images
Sociable: Will the US government manipulate TikTok’s algorithms?
Under the proposed TikTok sale, the U.S. government could potentially gain influence over in-app trends.
By Andrew Hutchinson • Oct. 2, 2025 -
Retrieved from Etsy on September 30, 2025
ChatGPT lets shoppers buy products within the platform
Launching first in partnership with Etsy and Shopify, the Instant Checkout functionality has the potential to rival Amazon and Google, one expert said.
By Dani James • Sept. 30, 2025 -
Courtesy of PepsiCo
Doritos dials up ‘80s-style telethon for ‘Stranger Things’ final season
David Hasselhoff, Paula Abdul and ALF are featured on a hotline and in digital spots as the Frito-Lay brand taps into fandom and nostalgia.
By Chris Kelly • Sept. 29, 2025 -
Courtesy of Motto by Hilton
Motto by Hilton gives travelers ‘main character energy’ in social series
Inspired by choose-your-own-adventure video games, “Guest Quests” features influencers Hannah Berner, Connor Wood and Kordell Beckham.
By Peter Adams • Sept. 26, 2025 -
Getty Images
Pinterest mobilizes Gen Z searchers, retail media with new ad offerings
Top of Search ads, currently in beta testing, will appear within the top 10 slots and Related Pins section of search results.
By Aaron Baar • Sept. 25, 2025 -
Buda Mendes via Getty Images
Global ad spend to rise faster than expected amid digital boom: WARC
A “pre-tariff windfall” of activity and burst of spending on social platforms led to a surprise upward revision of the researcher’s 2025 forecasts.
By Peter Adams • Sept. 25, 2025 -
Courtesy of Nestlé USA
How Essentia pushes past category cliches with its New York takeover
Created by Droga5, the Nestlé brand’s new campaign includes videos, out-of-home ads, experiential activations and influencer collaborations.
By Chris Kelly • Sept. 25, 2025 -
Courtesy of VML
Oreo transforms crosswalks into cookies to spur impulse purchases
The Mondelez brand and agency VML decorated crosswalks outside of select Kroger locations to include QR codes accessing special offers.
By Peter Adams • Sept. 24, 2025 -
Spencer Platt via Getty Images
Digital ad spending outlook dims as tariff impact intensifies: report
Retail and auto are leading a pullback, with digital now expected to grow 9.5% in 2025, two percentage points lower than prior forecasts.
By Peter Adams • Sept. 23, 2025 -
Daphne Howland/Marketing Dive
Sephora cozies up to beauty creators with new affiliate program
My Sephora Storefront allows U.S. influencers to build shoppable digital storefronts and arrives as sales from affiliate marketing continue to grow.
By Jessica Hammers • Sept. 23, 2025 -
Getty Images
YouTube simplifies brand, creator partnerships with new solutions
A new artificial intelligence feature is designed to help advertisers and agencies find and connect with relevant creators more easily.
By Aaron Baar • Sept. 18, 2025 -
Peyton Bigora/Marketing Dive
How Aldi revamped its social media strategy — and why it’s working
The fast-growing company has turned away from posts that just highlight its low prices and toward more playful, culturally relevant content, its marketing director said in an interview.
By Peyton Bigora • Sept. 18, 2025 -
Courtesy of Carvana
Carvana gives keys to Shaq for AI-powered brand takeover campaign
Shaquille O’Neal voices an artificial intelligence-powered “Shaqbot” assistant as part of an effort that rebrands the company as “Shaqvana.”
By Chris Kelly • Sept. 17, 2025 -
Courtesy of Yum Brands
How Yum’s AI factory supercharges marketing at Taco Bell and beyond
Executives at the fast-food giant detail an approach to artificial intelligence that is already powering transformation throughout its digitally focused businesses.
By Chris Kelly • Sept. 16, 2025
