Mobile
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Joe Raedle via Getty Images
How Shake Shack removes friction between web traffic and app downloads
As it begins to invest in paid media at scale, the fast casual chain teamed with Google to drive more app conversions and return on ad spend.
By Chris Kelly • Sept. 8, 2025 -
Kaboompics.com
Sponsored by name.comUnlocking brand potential with next-generation domain names
Innovative, forward-thinking brands are discovering the power of creative domain extensions like .studio. They offer personalization, authenticity, and relevance, while instantly conveying a brand’s purpose, closing the divide between its domain name and identity.
Sept. 8, 2025 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Courtesy of Snap
Snap’s new app ad formats aim to lower CPAs, drive reach
Among the new offerings are Playable App Ads that allow Snapchat users to try a mini version of an advertiser’s game without leaving the app.
By Aaron Baar • Sept. 4, 2025 -
Courtesy of Peach & Lily
Inside Peach & Lily’s unconventional influencer marketing strategy
The skin care brand sent unbranded versions of its product to creators for a campaign that generated engagement five-times higher than previous efforts.
By Jessica Hammers • Sept. 4, 2025 -
Courtesy of Jägermeister
Jägermeister defends ice-cold shots with arcade-inspired video game
Alongside the brand’s Stag mascot, players of the web-based game must defeat “anti-fun bad guys” looking to impede on a night of drinking.
By Aaron Baar • Aug. 28, 2025 -
Courtesy of TikTok
TikTok spotlights its influence on music culture for global campaign
“See Where Music Takes You” includes a spot set to “Love Me Not,” the hit song by Ravyn Lenae, whose success on TikTok helped launch her career.
By Jessica Hammers • Aug. 28, 2025 -
Courtesy of Little Caesars
Little Caesars dials up NFL marketing with deals, co-branded campaign
The pizza chain is also flexing partnerships with football stars like Saquon Barkley for its fourth year as the Official Pizza Sponsor of the league.
By Jessica Hammers • Aug. 26, 2025 -
Courtesy of Downy
Downy tells ‘Almost Scandalously Soft Stories’ for Spotify campaign
The P&G brand is tapping into the growing popularity around audiobook romances with four stories that position freshness as a sensorial escape.
By Aaron Baar • Aug. 21, 2025 -
Courtesy of DoorDash
DoorDash boosts college football marketing with seasonal rewards, events
A digital spot from in-house studio Superette promotes DoorDash Streaks, a program that rewards app users who order on Saturdays.
By Jessica Hammers • Aug. 21, 2025 -
Courtesy of 818 Tequila
Q&AWhy 818 Tequila is using fashion to tap into Gen Z’s ‘little treat’ craze
CMO Kathleen Braine explains how the Kendall Jenner-founded brand is channeling Labubus and lip gloss keychains to launch its new 818 minis.
By Jessica Hammers • Aug. 18, 2025 -
Courtesy of Hi-Chew
Hi-Chew amplifies Fortnite appearance with creators, ‘unlockable site’
Consumers who visit a microsite can complete in-game and social media challenges in exchange for points that can be redeemed for entries into a raffle.
By Aaron Baar • Aug. 14, 2025 -
Courtesy of Instacart
Instacart cracks into live experiences to cap off ’90s nostalgia blitz
Frosted Flakes and Venmo are supporting a Third Eye Blind concert that will feature Frosted Tips stations and throwback food and drinks.
By Peter Adams • Aug. 14, 2025 -
Courtesy of TRESemmé
TreSemmé says ‘Get TF Out of Bed’ for party tour, social media series
The Unilever hair care brand is spotlighting its A-List Collection Dry Texturizing Spray through a tie-up with Eventbrite to host events in five major cities.
By Jessica Hammers • Aug. 13, 2025 -
Courtesy of American Eagle
Deep DiveHow to win back-to-school marketing as American Eagle’s big bet blows up
Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence.
By Jessica Hammers • Aug. 12, 2025 -
Courtesy of Round 2 Spirits, LLC
Weber Ranch Vodka debuts AI-powered mobile mixologist
The tool relies on OpenAI technology to connect consumers with a virtual bartender via SMS for cocktail recommendations and personalized guidance.
By Aaron Baar • Aug. 7, 2025 -
Courtesy of Chipotle
Chipotle turns up the heat on summer marketing with Snapchat
As part of its marketing activations around National Avocado Day, the chain also continues to push its first seasonal rewards promotion.
By Aaron Baar • July 31, 2025 -
Courtesy of PepsiCo
Starry ties free soda to hot temps as extreme weather sways marketing
The PepsiCo brand is offering 100% cash back on a purchase once temperatures top 100 degrees as it ramps up competition with Sprite.
By Peter Adams • July 25, 2025 -
Retrieved from YouTube on July 24, 2025
Sociable: Inside YouTube’s new generative AI features for Shorts
Among the latest additions is image-to-video animation, which can turn your photos into animated elements.
By Andrew Hutchinson • July 24, 2025 -
Courtesy of Spotify
Spotify tees up excitement for ‘Happy Gilmore 2’ with in-app mobile game
The Happy Gilmore 2 Tournament game invites Spotify users to play through film-inspired golf challenges to unlock a personalized “Happy” playlist.
By Aaron Baar • July 24, 2025 -
Courtesy of Taco Bell
Taco Bell boosts fan-created mobile orders with free advertising
Fan Style encourages mobile ordering and creativity by rewarding users each time someone purchases their custom order once it’s been shared.
By Sara Karlovitch • July 24, 2025 -
Courtesy of Kraft Heinz
Velveeta says ‘Respect the Drip’ for first major campaign in 2 years
The Kraft Heinz brand is shifting away from its long-running “La Dolce Velveeta” platform in favor of bolder creative and a culture-first mindset.
By Jessica Hammers • July 24, 2025 -
Permission granted by Wendy’s
Wendy’s marketing embraces the macabre with ‘Wednesday’ collaboration
The chain’s pigtail-sporting mascot is swapped for scowling Wednesday Addams for a limited-time meal collaboration and in-app mobile game.
By Peter Adams • July 23, 2025 -
Courtesy of American Eagle
Why American Eagle tapped Sydney Sweeney for its priciest campaign yet
The effort spotlights the retailer’s jeans through activations spanning social media, including an artificial intelligence-powered Snapchat try-on experience.
By Jessica Hammers • July 23, 2025 -
Courtesy of JCPenney
JCPenney builds on promising brand push with ‘Back-to-It’ campaign
The campaign, with creative by Mischief and paid media by DentsuX, includes buys on podcasts like “Good Hang” and a TikTok Branded Mission.
By Chris Kelly • July 21, 2025 -
Courtesy of Volkswagen
Volkswagen accelerates tech transformation with new digital AOR
CI&T was praised for its capabilities in generative AI and a product-first approach, which has aided in recent vehicle launches like the ID. Buzz.
By Peter Adams • July 21, 2025
