Jessica Hammers
Senior EditorJess Hammers is a senior editor with Marketing Dive. Her coverage areas include social media, retail, mobile marketing and the evolving agencies landscape. Based in Columbus, Ohio, she enjoys spending time with her husband and entertaining their two cats, Winnie and Roo.
432 articles by Jessica Hammers
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Reese’s searches for ‘trick-or-treatiest street’ in multichannel effort
Oct. 1, 2026 -
E.l.f. jams to second music album under entertainment marketing arm
Sept. 28, 2026 -
Wayfair ups investment in sports for values-focused brand platform
Sept. 24, 2026 -
Accenture Song signals US media ambitions with exec appointment
Sept. 21, 2026 -
Wonderful Pistachios spotlights first NIL roster in social campaign
Sept. 17, 2026 -
How Carter’s is refreshing its brand to reach Gen Z, millennial parents
Sept. 15, 2026 -
Snapchat promises advertisers faster conversions for the holidays
Sept. 10, 2026 -
Hoka builds Strava running stats into digital OOH campaign
Sept. 3, 2026 -
Chipotle nods to NBA milestones to dole out 53K free entrees
June 4, 2026 -
Walmart Connect expands offsite advertising ambitions with Yahoo, Magnite
June 1, 2026 -
M&M’s gamifies ‘Love Island USA’ viewing experience as series partner
May 28, 2026 -
Manischewitz celebrates Jewish matchmaking with reality dating series
May 21, 2026 -
9 national TV publishers join initiative to address industry fragmentation
May 18, 2026 -
Garnier taps ‘Love Island’ star to pitch hair ‘moose’ to next generation
May 15, 2026 -
OpenAI solidifies ad platform ambitions with ChatGPT Ads Manager
May 11, 2026 -
Luna Bar strategizes new era with social ads starring Jessica Alba
May 7, 2026 -
Omnicom credits Q1 wins to core operations, reaffirms ongoing cost cuts
May 4, 2026 -
Claire’s marks next chapter with Gen Alpha-focused ASMR campaign
April 30, 2026 -
IAS touts ‘linear-like’ transparency with CTV ad measurement solutions
April 27, 2026 -
Aerie ups commitment to authenticity with enhanced creator program
April 23, 2026 -
Adobe expands agency partnerships as part of agentic AI platform debut
April 20, 2026 -
Axe rolls out World Cup date experience with TikTok sweepstakes
April 16, 2026 -
How Amika’s marketing aims to make prestige hair care more approachable
April 16, 2026 -
Inside American Eagle’s latest bet on Sydney Sweeney for its summer campaign
April 15, 2026 -
WPP names first chief transformation officer to drive Elevate28 plan
April 13, 2026
