• Pepsi
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    Courtesy of Pepsi

    Pepsi embraces maximalism for first visual overhaul in 14 years

    Muted tones are out while electric colors and a new “pulse” motif are in as the brand prepares for its next chapter of digital marketing.

    By March 28, 2023
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    Courtesy of Tubi

    Fox’s Tubi boosts AVOD offering with planning, measurement deals

    Deals with VideoAmp, LiveRamp and Comscore give advertisers new ways to leverage the most-watched free ad-supported TV service in the U.S.

    By March 27, 2023
  • WPP Goat logo
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    Courtesy of WPP

    WPP expands influencer marketing buy-in with Goat acquisition

    With the deal, WPP looks to deliver cross-channel, data-driven influencer solutions on a global basis.

    By Aaron Baar • March 27, 2023
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    Sompong Lekhawattana via Getty Images

    Top trade bodies to revise terms and conditions of internet advertising

    Last updated in 2018, the shared framework will be “significantly overhauled” following transformation driven by the pandemic and privacy mandates.

    By March 16, 2023
  • Employees stand outside of the shuttered Silicon Valley Bank (SVB) headquarters on March 10, 2023 in Santa Clara, California.
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    Justin Sullivan via Getty Images

    How Silicon Valley Bank’s collapse could compound a marketing slowdown

    Funding prospects for martech and ad-tech startups could dry up, along with media spend that’s already been on a steady downward trajectory.

    By March 14, 2023
  • Three people sitting on a couch watching a soccer game on TV.
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    EvgeniyShkolenko via Getty Images

    Brands scrutinize video ad budgets as upfronts approach

    Advertisers are more cautious about committing spend far in advance but are interested in CTV and alternative currencies, new research finds.

    By Aaron Baar • March 13, 2023
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    gorodenkoff via Getty Images

    Audi tests personalized QR codes in streaming ads

    The carmaker is the first to test Kerv’s Dynamic Destination ad product, which uses triggers like location and time of day to generate unique landing pages.

    By Aaron Baar • March 9, 2023
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    PeopleImages via Getty Images

    GroupM, Warner Bros. Discovery boost brand opportunities around diverse content

    The partnership is the latest ad industry initiative that seeks to create opportunities for diverse media companies and content creators.

    By March 8, 2023
  • Amazon's logo on a smartphone.
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    Edward Smith via Getty Images

    As retail media networks multiply, Amazon stands alone

    A MediaRadar analysis found the e-commerce giant commanded a larger market share than the mass retailer category last year. 

    By March 6, 2023
  • Double exposure of coin stack and notebook laptop computer with financial graph on white paper business planning vision and finance analysis concept
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    pookpiik via Getty Images

    Digital growth plateaus amid continued ad spending declines

    National ad spending dropped 6% in January, according to Standard Media Index, with tech and entertainment seeing some of the sharpest drops. 

    By Aaron Baar • March 6, 2023
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    courtneyk via Getty Images

    Media agencies sign on as JIC sets cross-platform baseline

    Buyers and sellers now have equal voice in creating new measurement standards ahead of the 2024 upfronts.

    By March 6, 2023
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    jamenpercy via Getty Images

    Agency in-housing debate resurfaces, with fresh shades of nuance

    Top marketers touting savings from the strategy could inspire fast followers, but third-party agencies are also doing a better job at pitching their differentiation.

    By Feb. 27, 2023
  • The words, "ChatGPT" appear on a multicolored background
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    chaofann via Getty Images

    WPP CEO considers AI’s potential for agencies

    On a call with analysts, CEO Mark Read suggested the technology is unlikely to upend search marketing in the near term.

    By Aaron Baar • Feb. 27, 2023
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    Justin Sullivan via Getty Images

    Coke joins AI hype train in search for next-gen creative capabilities

    The marketer is the first to take advantage of a new alliance between Bain & Company and ChatGPT developer OpenAI.

    By Feb. 23, 2023
  • P&G’s Pritchard says AI, algorithms are improving ad effectiveness

    With more sophisticated in-house teams and the marketer saving millions, Pritchard said agencies will need to “see around corners” more than ever.

    By Feb. 17, 2023
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    PeopleImages via Getty Images

    AOR model declared ‘dead’ as brand needs diversify beyond creative, media

    New business wins at agencies increased 11% in 2022 but the value of that business decreased by 35%, according to a new report by R3.

    By Feb. 13, 2023
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    iStock via Getty Images

    DDB taps AI to quickly produce creative proposals

    A new tool, The Uncreative Agency, has already produced creative proposals for a number of marketers based on one-sentence briefs.

    By Aaron Baar • Feb. 13, 2023
  • A presentation at NBCU's One23 conference
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    Courtesy of NBCUniversal

    What does NBCUniversal’s ‘nerd Coachella’ mean for advertisers?

    The overall theme of its annual developer conference was making a mindset change, switching from "or" to "and" on the marketing frontlines.

    By Feb. 13, 2023
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    Jacob Lund via Getty Images

    38% of marketers shift strategy from customer acquisition to loyalty

    While 30% expect higher budgets this year, 54% think resources will remain the same, while the agency outlook is less rosy, per Advertiser Perceptions.

    By Feb. 10, 2023
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    PeopleImages via Getty Images

    Omnicom eyes AI as means to eliminate mundane agency work

    Reporting strong Q4 results, the group also pointed to deals like Kroger-Albertsons as a sign retail media and commerce will stay in the spotlight. 

    By Feb. 8, 2023
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    Sitthiphong via Getty Images

    Publicis Groupe’s data and tech bets pay off with strong growth

    “Booming” areas like CTV and retail media dovetail with the holding company’s data personalization and media services, according to its CEO. 

    By Aaron Baar • Feb. 6, 2023
  • The words, "ChatGPT" appear on a multicolored background
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    chaofann via Getty Images

    ChatGPT might change advertising — but it won’t revolutionize it

    Even though it’s unlikely to upend the ad world any time soon, the buzzy conversational AI model could prove useful for savvy marketers.

    By Jan. 31, 2023
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    FG Trade via Getty Images

    Many brands are ‘reluctant buyers’ of ads on retail media networks

    While the majority of marketers surveyed by the ANA use at least five retail media networks and expect to spend more going forward, some have concerns.

    By Jan. 31, 2023
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    gorodenkoff via Getty Images

    4A’s, ANA condemn IAB’s ‘acerbic tone’ in sign of data-privacy rift

    The trade groups shared a joint statement criticizing recent comments from IAB CEO David Cohen that described parties like Apple as “extremist.”

    By Updated Jan. 31, 2023
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    Phiromya Intawongpan via Getty Images

    IPG fills key growth role with omnichannel lead from Accenture

    As channel preferences change and spend shifts to performance campaigns, Jeriad Zoghby will head up the group’s commerce strategy.

    By Aaron Baar • Jan. 30, 2023