Agencies


  • A trio of stills show actor Stephen Tobolowsky buying Lay's chips at a grocery checkout line.
    Image attribution tooltip
    Permission granted by Frito-Lay North America
    Image attribution tooltip
    Q&A

    PepsiCo Foods creative chief on in-housing and ‘borderless’ content

    Chris Bellinger discussed the demands of an always-on content strategy and bringing back Doritos’ “Crash the Super Bowl” at Advertising Week.  

    By Oct. 9, 2024
  • Mountain Dew cans with a new logo
    Image attribution tooltip
    Courtesy of Mountain Dew
    Image attribution tooltip

    Why Mountain Dew refreshed its visual identity for a new era of marketing

    A new logo builds on a recent reinvigoration that has seen the brand shift from a positioning around the extreme toward “energizing refreshment.”

    By Oct. 9, 2024
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline
    Image attribution tooltip
    zhuweiyi49 via Getty Images
    Image attribution tooltip
    Trendline

    Top 5 stories from Marketing Dive

    From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.  

    By Marketing Dive staff
  • The glass exterior of the Anaheim Convention Center features blue signage denoting Wyndham's 2023 Global Conference.
    Image attribution tooltip
    Courtesy of Wyndham Hotels & Resorts
    Image attribution tooltip

    Wyndham taps Havas as integrated agency of record across creative, media

    Duties include oversight of media, creative, social and digital marketing for all Wyndham brands as well as the company’s loyalty program.

    By Aaron Baar • Oct. 7, 2024
  • A person interacts with a registration desk at Advertising Week
    Image attribution tooltip
    Permission granted by Shutterstock
    Image attribution tooltip

    A marketer’s guide to Advertising Week New York 2024

    Navigating the sprawling Penn District and staying abreast of talks about AI, retail media and sports marketing will be key for the four-day gathering.

    By Oct. 7, 2024
  • Consumers dine at a McDonnell's experience at Chain
    Image attribution tooltip
    Courtesy of McDonald's
    Image attribution tooltip

    McDonald’s debuts Chicken Big Mac with dupe restaurant, livestream push

    The burger chain is flexing its marketing muscles — and those of more than a dozen agency partners — around the limited-time offering.

    By Oct. 3, 2024
  • Texting, phone use
    Image attribution tooltip
    Eduard Figueres via Getty Images
    Image attribution tooltip

    5 ways marketers can master RCS for mobile messaging

    Now that Apple has adopted Rich Communication Services, here’s how brands can prepare to use the business side of the messaging standard.

    By Oct. 3, 2024
  • People speaking during a conference event.
    Image attribution tooltip
    sanjeri via Getty Images
    Image attribution tooltip

    Top marketing conferences to attend in 2025

    From trade organization symposiums to gatherings around innovation and technology, here are some must-attend events for advertising professionals. 

    By Oct. 1, 2024
  • Business person addressing colleagues at a corporate business meeting
    Image attribution tooltip
    Portra via Getty Images
    Image attribution tooltip

    How brands can reduce their carbon footprint to make advertising gains

    Marketers who incorporate sustainability into their media planning hit KPIs earlier, per an ANA study that included the likes of Kroger and Coca-Cola.

    By Aaron Baar • Sept. 30, 2024
  • A stack of snack food packages from Mondelez International, including Wheat Thins, Oreos, Ritz and Sour Patch kids.
    Image attribution tooltip
    Courtesy of Mondelē​​z International
    Image attribution tooltip

    Mondelēz expands generative AI marketing bets with new platform

    Publicis Groupe and Accenture support the offering focused on faster, more efficient production of personalized text, images and video.

    By Updated Sept. 27, 2024
  • A shopper examines a package in a supermarket.
    Image attribution tooltip
    vgajic via Getty Images
    Image attribution tooltip

    Publicis acquires Mars United Commerce to fuel full-funnel marketing

    The reportedly $600 million deal builds on the agency network’s whopper acquisition of influencer marketing firm Influential earlier this year. 

    By Aaron Baar • Sept. 23, 2024
  • A shot from inside ad agency FCB's office
    Image attribution tooltip
    Permission granted by FCB
    Image attribution tooltip
    Deep Dive

    What FCB’s stealthy data unit says about the future of agency creativity

    FCB/Six is seeing double-digit growth at an otherwise sluggish time for the industry, speaking to rising client demand in areas like CRM and loyalty.

    By Sept. 23, 2024
  • Three individuals on stage sitting on chairs talking to each other. Background is a white screen that reads "IAB Connected Commerce Summit."
    Image attribution tooltip
    Peyton Bigora/Marketing Dive
    Image attribution tooltip

    How Kroger is using standardized metrics to boost its retail media network

    The grocer shared how IAB’s guidelines have improved accountability as the chain looks to release its own updated measurement model.

    By Peyton Bigora • Sept. 23, 2024
  • A person sets up a display of computer.
    Image attribution tooltip
    Joe Raedle via Getty Images
    Image attribution tooltip

    Customers don’t trust AI, and the rift might be hurting business

    Researchers find that not only are customers wary of AI, but the inclusion of AI terminology actually decreases customers’ purchasing intention.

    By Kristen Doerer • Sept. 17, 2024
  • Hiroshi Igarashi, the president and global CEO at Dentsu, shakes hands with David Baszucki, the co-founder and CEO of Roblox.
    Image attribution tooltip
    Courtesy of Dentsu
    Image attribution tooltip

    Dentsu supports next-gen creatives with House of Creators on Roblox

    The first phase of the holding company’s new initiative will be focused on the gaming platform, providing mentorship to creators across the globe.

    By Sept. 16, 2024
  • Businessperson talking to a group of people in a meeting a the office
    Image attribution tooltip
    Hispanolistic via Getty Images
    Image attribution tooltip

    Consultancy for in-house agencies launches to update aging model

    According to Citizen Inside’s founders, many in-house shops rely on capabilities that were built 10 years ago and are in need of modernization.

    By Aaron Baar • Sept. 9, 2024
  • WPP shakes up creative process with new AI-powered content engine by Nvidia
    Image attribution tooltip
    Courtesy of WPP
    Image attribution tooltip
    Q&A

    VML Global CEO Jon Cook on agency merger, AI bets and optimism

    Nearing a year since the merger’s announcement, the executive dished on what’s working for VML, including surprising client demand for CRM. 

    By Sept. 9, 2024
  • Apple WWDC 2024 attendees sit in chairs in front of a dias and two screens showing the words "Apple Intelligence."
    Image attribution tooltip
    Courtesy of Apple
    Image attribution tooltip
    Deep Dive

    ‘The year of implementation’: How marketers are leveraging AI on mobile

    While AI has its place in the realms of social media, mobile commerce, apps and more, a sea of questions remains around regulation and brand safety.

    By Sept. 5, 2024
  • Professionals have a meeting in front of a computer.
    Image attribution tooltip
    PixelsEffect via Getty Images
    Image attribution tooltip

    The CMO role has evolved: Here’s what the numbers say

    While the title of CMO is still alive and well, major disparities exist when it comes to tenure and representation, according to a Forrester report.

    By Aug. 30, 2024
  • Happy friends cheering for their team while watching sports game on TV in a bar.
    Image attribution tooltip
    Drazen Zigic via Getty Images
    Image attribution tooltip

    Dentsu enriches sports marketing data strategy with Sports Innovation Lab

    The partnership weds audience segments drawn from across all of the major leagues with insights from Dentsu’s data-driven platform, Merkury.

    By Aug. 26, 2024
  • a person holds a remote in front of a TV showing a blurred out streaming service interface.
    Image attribution tooltip
    IAM-photography via Getty Images
    Image attribution tooltip

    Marketers’ ad spend to grow in H2 led by social media and display, report finds

    More than half of marketers view CTV as the most critical consumer technology and media trend, according to Mediaocean’s 2024 H2 market report.  

    By Aaron Baar • Aug. 21, 2024
  • Netflix upfront
    Image attribution tooltip
    Courtesy of Netflix
    Image attribution tooltip

    Netflix boosts advertiser dealmaking with fine-tuned strategy

    The streamer boasted a 150% increase in ad sales over 2023 and shared further detail on its programmatic advertising capabilities.

    By Aug. 20, 2024
  • A diverse group of young people pose together on a rooftop.
    Image attribution tooltip
    Courtesy of Ugg
    Image attribution tooltip

    Ugg supports resurgence with AKQA-led ‘Feels Like Ugg’ global campaign

    The brand is trying to make the most of a broad renewed interest in 2000s fashions with younger consumers that includes its signature chunky boots.

    By Aaron Baar • Aug. 19, 2024
  • Collage of Choice Hotels properties
    Image attribution tooltip
    Courtesy of Choice Hotels International, Inc.
    Image attribution tooltip

    Choice Hotels names new creative, media agencies to drive brand awareness

    Adding 72andSunny and Dentsu X to the roster comes as Choice establishes more upscale offerings and ramps up marketing on platforms like TikTok. 

    By Aug. 14, 2024
  • Imagery for Liquid I.V.'s "Indulge in Hydration" campaign
    Image attribution tooltip
    Courtesy of Liquid I.V.
    Image attribution tooltip

    Liquid I.V. helps consumers beat the summer heat with multichannel campaign

    “Indulge in Hydration” was developed with SixTwentySix and includes augmented reality activations, Netflix ad testing, a Spotify takeover and more. 

    By Aaron Baar • Updated Aug. 14, 2024
  • WPP CEO Mark Read
    Image attribution tooltip
    Courtesy of WPP
    Image attribution tooltip

    WPP downgrades full-year outlook as it works to modernize offering

    The agency holding company saw small improvement in the first half, but suggested the full year will continue to be lackluster.

    By Aaron Baar • Aug. 12, 2024