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    Publicis raises outlook as new business wins keep rolling in

    Recent account wins from Hershey and The Lego Group could help the ad-holding giant preserve momentum heading into the year’s second half.

    By July 18, 2024
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    Hershey hands US media duties to Publicis, adding to agency’s win streak

    Publicis has formed a bespoke unit, MiltonOne, that features a custom business solution and draws on top talent from across the network.

    By July 15, 2024
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    Top 5 stories from Marketing Dive

    A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

    By Marketing Dive staff
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    Omnicom unveils ArtBotAI to drive digital content at scale

    The next-generation intelligent content platform leverages large language models to assemble clients’ digital assets and create personalized experiences.

    By Aaron Baar • July 15, 2024
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    Deep Dive

    6 campaigns that signaled a creative resurgence in H1 2024

    As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack.

    By , July 10, 2024
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    Häagen-Dazs taps indie Nice&Frank as creative AOR, plots Super Bowl debut

    The ice cream brand positioned the big-game buy as the next step of a “That’s Dazs” campaign that is a key part of its outreach to young consumers.

    By July 8, 2024
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    GroupM taps McDonald’s CX maven to lead Wavemaker US

    Described as a “change agent,” Alycia Mason joins Wavemaker as its parent pushes to realize a data-driven transformation.

    By July 1, 2024
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    Havas preps for future with hefty tech investment, integrated communications

    The holding company is doubling down on artificial intelligence to meet clients’ growing demands for integrated communications solutions.

    By Aaron Baar • June 24, 2024
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    WPP promises brands ‘exponentially more content’ with AI Production Studio

    Ford and L’Oréal piloted the tool for quickly creating text, image and video assets with the aid of cutting-edge Nvidia technology.

    By June 24, 2024
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    Forrester: 91% of US ad agencies are currently using, exploring generative AI

    More than half of agency decision-makers expect the tech to have a significant or very significant impact on key aspects of their agency’s ecosystem.

    By Aaron Baar • June 24, 2024
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    How Carl’s Jr. is driving in-store visits with AI-fueled CTV advertising

    The QSR paired contextual targeting data with IRIS.TV’s private marketplace to engage young men with shared interests like anime and gaming.

    By Aaron Baar • June 21, 2024
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    ANA bows new cross-media measurement unit, Aquila

    The entity will support a broad range of use cases and is expected to eliminate $50 billion in wasted spending over a three-year period.

    By Aaron Baar • June 17, 2024
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    Albertsons aims to remove silos as retail media, connected TV converge

    The grocer’s new Collective TV unit wants to help advertisers launch and measure the impact of ad campaigns across streaming and digital video.

    By Peyton Bigora • Updated June 13, 2024
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    Uber expands Journey Ads to programmatic buyers across Rides app

    The expansion allows programmatic clients to purchase display and video ads on the app and target consumers across three distinct phases of their trip.

    By Aaron Baar • June 13, 2024
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    Omnicom consolidates global production under one banner

    Omnicom Production will be led by former Publicis Production Global CEO Sergio Lopez and is the holding company’s latest bid to streamline creativity. 

    By Aaron Baar • June 10, 2024
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    United Airlines takes flight with airline industry’s first media network

    Macy’s and Dentsu are among the launch partners of Kinective Media, which uses consumer insights to drive ads across its app and seatback screens.

    By June 10, 2024
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    Advocacy group taps creators to call for gender equality in ad industry

    Women in Advertising, Communications and Leadership’s new campaign asks women creators what representation in the industry means to them.

    By Aaron Baar • June 6, 2024
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    Dentsu now expects global ad spend to reach 5% growth in 2024

    Following a strong start to the year, advertisers are likely to open the spigots in the months ahead for digital opportunities, the Olympics and the U.S. election.

    By Aaron Baar • June 3, 2024
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    Toyota turns review into music video for ‘vibe’-heavy Camry campaign

    The automaker’s campaign is the latest effort from T2, the multiagency model that brings together mainstream and multicultural marketing.

    By June 3, 2024
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    Dollar General picks Criteo to boost retail media offering

    The retailer can onboard first-party and in-store sales data to Criteo’s DSP, helping brands and agencies better reach its base of rural shoppers.

    By May 31, 2024
  • AWS CEO Adam Selipsky speaks with Anthropic CEO and co-founder Dario Amodei during AWS re:Invent 2023 at The Venetian on November 28, 2023 in Las Vegas, Nevada
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    WPP integrates Anthropic’s tech to further generative AI transformation

    The startup’s latest Claude AI models will be added to WPP Open, an operating system used by clients including Coca-Cola, L’Oréal and Nestlé.

    By May 28, 2024
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    Dentsu doubles down on integration strategy as Q1 revenues decline

    Still expecting 1% organic growth for the year, the holding group last week launched a new global brand platform, “Innovating to Impact.”

    By Aaron Baar • May 20, 2024
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    Netflix plans to in-house ad tech, adds measurement partners as ad tier surges

    The streaming platform announced during its upfront that its ad-supported plan now has 40 million global monthly active users — up from 5 million a year ago.

    By May 16, 2024
  • A two-story Gap clothing store, with a GAP sign in white letters on a blue square.
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    Gap Inc. selects Omnicom as media AOR, reorganizes key media functions

    The apparel marketer created a Marketing Shared Services organization to unite core media functions as it works to revitalize its brands.

    By May 15, 2024
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    Inside Expedia’s plan to be the world’s travel media network

    An expanded offering combines first-party traveler insights with a host of capabilities and comes as more players enter the media network space.

    By May 14, 2024
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    Omnicom shakes up Sparks & Honey amid Omni platform push

    The consultancy is being more closely aligned with Omnicom Media Group while practices like its popular Cultural Briefings are winding down. 

    By May 6, 2024