Agencies


  • Tyla and dancers appear in a Gap ad
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    Courtesy of Gap
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    Deep Dive

    7 top campaigns from 2024 and the tactics that drove success

    These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less.

    By , , , Dec. 3, 2024
  • An exterior image of a Pizza Hut with bricks and red signage
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    Courtesy of Yum Brands/Pizza Hut
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    Pizza Hut adds Deutsch, VML to agency roster

    Deutsch will lead mass media brand and creative strategy while VML will handle omnichannel strategy, loyalty and CRM efforts and more.

    By Aaron Baar • Dec. 2, 2024
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.  

    By Marketing Dive staff
  • mockup of Sierra Nevada ad on CTV
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    Courtesy of Kargo
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    How Sierra Nevada’s AI-powered CTV campaign captured consumer attention

    The brand is an early adopter of Kargo’s Narrative format that uses artificial intelligence to generate connected TV ads from images and scripts.

    By Nov. 25, 2024
  • Google Cloud logo
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    Alexander Koerner / Stringer via Getty Images
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    Publicis Sapient teams with Google Cloud to boost AI marketing efforts

    The agency will enhance its AI usage in marketing areas including retail media networks, customer data platforms and content supply chains.

    By Aaron Baar • Nov. 25, 2024
  • Shot of three business persons filling in paperwork in an office.
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    Violeta Stoimenova via Getty Images
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    Mediaocean acquires Innovid to sharpen focus on creative, CTV

    Innovid will be merged with Flashtalking to create a new omnichannel platform that can act as an independent alternative to Google, executives said.

    By Nov. 21, 2024
  • Kleenex billboard
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    Courtesy of Kleenex
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    How Kleenex’s new visual identity serves as a platform for storytelling

    The Kimberly-Clark brand tapped Turner Duckworth and FCB for a brand refresh and new campaign, respectively, as it marks its 100-year anniversary.

    By Nov. 20, 2024
  • Three executives from consultant R3 stand on a wood floor in formal attire
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    Permission granted by R3
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    MediaSense acquires R3 to expand global footprint, service capabilities

    The U.K.-based media advisor, which recently aided reviews for Amazon and Unilever, acquired a marketing unit from PwC earlier this year.

    By Nov. 18, 2024
  • Viant x IRIS.TV
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    Courtesy of Viant
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    Viant seeks CTV edge with IRIS.TV acquisition

    IRIS.TV uses an artificial intelligence-enhanced proprietary video content identifier that provides contextual and brand-suitability data to advertisers.

    By Aaron Baar • Nov. 18, 2024
  • Megan Thee Stallion for True Religion
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    Courtesy of True Religion
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    Deep Dive

    ‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers

    Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence.

    By Nov. 13, 2024
  • Netflix upfront
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    Courtesy of Netflix
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    Netflix helps brands deepen NFL integrations with new ad partnerships

    The streaming platform, which now boasts 70 million global ad-tier users, also collaborated with Kia in Korea around the upcoming season of “Squid Game.”

    By Nov. 12, 2024
  • Adult women in data center checking cables and whole network, server setup and programing mainframe through digital tablet.
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    tomazl via Getty Images
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    Trade Desk’s strong Q3 underscores key strengths as digital marketing evolves

    The advertising platform has posted a 20% revenue gain for 11 straight quarters.

    By Aaron Baar • Nov. 11, 2024
  • DoorDash campaign imagery for "Hay Comida En La Casa."
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    Courtesy of DoorDash
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    DoorDash puts fresh spin on family meals for Hispanic Gen Zers

    The delivery platform’s first work from Gut Miami puts a refreshing spin on the common childhood occurrence of being told there’s food at home.

    By Nov. 11, 2024
  • Oreo DTC screenshots
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    Courtesy of Goodness
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    How Oreo’s new DTC platform fits into Mondelēz’s evolving data strategy

    The cookie brand’s work with digital commerce agency Goodness is at the core of its marketing transformation agenda.

    By Nov. 5, 2024
  • A man is holding a remote control of a smart TV in his hand. In the background you can see the television screen with streaming entertainment apps for video on demand
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    Giuliano Benzin via Getty Images
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    Nielsen gets shot in the arm from MRC’s livestream accreditation

    Advertisers increasingly rely on multiple sources for insight into viewing habits, but Nielsen remains the leading TV currency despite recent setbacks.

    By Aaron Baar • Nov. 4, 2024
  • The WNBA logo.
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    Bennett Raglin/Getty Images for Bustle via Getty Images
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    GroupM doubles advertiser spend on women’s sports within months

    Over 20 brands in the agency’s portfolio leveraged its dedicated marketplace to prioritize and monetize women’s sports advertising.

    By Oct. 29, 2024
  • Business people walking in a creative workplace.
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    PeopleImages via Getty Images
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    VML unites design capabilities, talent under new studio offering

    A dedicated agency design unit, one of several to launch this year, could help VML capitalize on ongoing demand for brand refreshes.

    By Oct. 28, 2024
  • WPP
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    Courtesy of WPP
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    WPP bounces back from tough H1 with key new business gains in Q3

    Drivers of the holding group’s strong quarter include growth from top 10 clients and big wins like Unilever’s media, retail media and creative accounts.

    By Aaron Baar • Oct. 28, 2024
  • Joe Boyle, Columbia Brand President presenting in Portland, Oregon
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    Courtesy of Columbia Sportswear
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    Columbia revamps creative strategy with new top marketer, agency

    Matthew Sutton, previously of digital-first brands like The Black Tux, is tasked with bringing product strategy and marketing closer together.

    By Oct. 25, 2024
  • People speaking during a conference event.
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    sanjeri via Getty Images
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    Publicis again raises guidance as personalization bets attract clients

    Account wins from marketers like Hershey underpinned a positive quarter that delivered 5.8% organic growth and saw two large acquisitions.

    By Oct. 21, 2024
  • An image of a California Pizza Kitchen restaurant.
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    Courtesy of California Pizza Kitchen
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    California Pizza Kitchen’s new agency roster arrives for milestone year

    The chain under new chief marketer Dawn Keller has lined up agencies Iris, Blue Engine, Acadia and Push ahead of its 40th anniversary next year. 

    By Aaron Baar • Oct. 21, 2024
  • A person interacts with a registration desk at Advertising Week
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    Permission granted by Shutterstock
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    Top takeaways from Advertising Week 2024 marketers need to know

    Leading marketers like PepsiCo Foods, Home Depot and Diageo tackled topics ranging from artificial intelligence to media networks at the annual confab.

    By Oct. 18, 2024
  • Starbucks-Labor Unions
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    (Photo by Scott Olson) via Getty Images
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    Starbucks hands US creative duties to WPP amid turnaround push

    The agency network is forming a bespoke unit for the chain that is trying to reclaim its status as a premium brand and community coffeehouse.

    By Oct. 16, 2024
  • Frustrated young woman with a smartphone in her hands while she sits on a couch at home.
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    Pekic via Getty Images
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    IAS tests tool for brand-safe ad placements on Meta’s platforms

    Content Block List is being tested across Facebook and Instagram feeds and Reels with the goal of opening it up to all advertisers in early 2025. 

    By Aaron Baar • Oct. 14, 2024
  • Coworkers talking and using digital tablet in a meeting at a factory
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    FG Trade via Getty Images
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    Advertisers see data standards strategies as critical, but confidence lacks

    Respondents believe they could see an average 33% ROI increase by having data standards strategies, per a report from Advertiser Perceptions.

    By Aaron Baar • Oct. 14, 2024
  • Mike Petrella at Advertising Week New York
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    Courtesy of Advertising Week New York
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    Q&A

    How United Airlines brought Kinective Media to market — and what’s next

    Mike Petrella, the managing director of strategic partnerships for the airline industry’s first media network, shared lessons learned during its quick ramp up.

    By Oct. 10, 2024