Agencies


  • Computer on a table with Walmart's website open.
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    Courtesy of Walmart

    Walmart boosts ad network with new partnerships

    As it prepares for a tough quarter and year, the retailer added a handful of API partners to expand Walmart Connect's self-service capabilities.

    By Aug. 1, 2022
  • Nike store at a shopping area in Beijing, China
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    Kevin Frayer via Getty Images

    Nike hands media duties to PMG, IPG’s Initiative amid digital shift

    A change up for the $1 billion account comes as Nike pushes harder on direct-to-consumer channels and data-driven personalization.

    By Aug. 1, 2022
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    Getty Images

    H2 ad-spending expectations jump but broad picture remains uneven

    An IAB survey found bullish categories like travel are buoying the industry, while sectors like auto face cutbacks due to a tightening economy.

    By Aug. 1, 2022
  • A group of people holding various flags including one that reads "Net Zero"
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    Jeff J Mitchell via Getty Images

    GroupM launches framework for cutting carbon emissions from ads

    Amid a global heat wave, WPP's investment group took a major step to meet its commitment to decarbonize its media supply chain by 2030.

    By July 25, 2022
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    poplasen/iStock via Getty Images

    Legacy ad agency outlooks perk up despite fragile environment

    Even as the economy remains volatile, groups like Omnicom are still considering deals to bolster areas of strength, including retail media.

    By July 25, 2022
  • Container yard port
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    Courtesy of DHL
    Deep Dive

    Why big agencies are investing in supply chain and inventory services

    While pandemic-driven trends have given agencies a peek into clients' broader operations, getting buy-in for new services could be a challenge.

    By Aaron Baar • July 18, 2022
  • A seated person holds a payment card up as they type into a laptop placed on wooden table.
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    FreshSplash via Getty Images

    Accenture Song acquires The Stable to scale commerce services in North America

    The move adds to a series of deals oriented around commerce and performance, areas that are expected to remain sturdy despite the downturn.

    By July 18, 2022
  • A person walks by a Peloton store while wheeling a stroller.
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    Joe Raedle via Getty Images

    Peloton's new ad stars nude Chris Meloni promoting its app

    Beyond an eyebrow-raising hook, the creative could be an attempt to shift the discussion as the embattled company moves to outsource manufacturing.

    By July 15, 2022
  • Disney+ investor event
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    Retrieved from Disney+ on June 15, 2020

    Disney boosts post-cookie offering with major Trade Desk integration

    The move with Unified ID 2.0 is a major one in Disney’s plans to boost programmatic, addressability and interoperability in its advertising ecosystem. 

    By July 12, 2022
  • IPG looks to streamline brand integrations in entertainment

    UpstreamPop blends Mediabrands’ audience intelligence and R&CPMK’s entertainment industry expertise as brands seek out streaming viewers.

    By July 11, 2022
  • Two people discuss their work in an office
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    staticnak1983 via Getty Images

    Mekanism sees big US opportunity for Plus Company's agency model

    Co-founder and CEO Jason Harris said the shop will initially focus on building out a performance team that has helped it notch a 75% pitch win rate this year.

    By Updated July 11, 2022
  • Walmart Connect app
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    Courtesy of Walmart

    Omnicom banks on Walmart, Instacart in latest commerce expansion

    The agency holding company continues to invest in commerce, with a focus on a growing retail media network and its clean room solution.

    By June 27, 2022
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    Mark Wilson via Getty Images

    Program cutting carbon emissions from ads goes global with agency backing

    An international expansion of the Ad Net Zero pledge is supported by all of the leading ad-holding groups and marketers like Unilever.

    By June 27, 2022
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    Lintao Zhang via Getty Images

    Ad growth surprisingly resilient in face of macroeconomic uncertainty

    Magna joins other forecasters in emphasizing resilience as digital acceleration and events like the World Cup and U.S. midterms support advertising growth.

    By June 14, 2022
  • Several people in medieval attire surround a knight on a horse.
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    Anheuser-Busch

    Bud Light, Wieden + Kennedy part ways as beer marketer puts creative under review

    The shop behind iconic campaigns like the viral “Dilly Dilly” effort declined to participate in the process, teeing up a fresh chapter for Bud Light’s marketing.

    By June 13, 2022
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    Courtesy of Roku

    Epsilon partners with TransUnion, iSpot.tv to boost CTV targeting, measurement

    The moves by the Publicis firm come as CTV continues to grow despite persistent issues that could hamper its ability to meet its full potential.

    By June 13, 2022
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    Justin Sullivan via Getty Images

    Toyota cuts carbon footprint of digital ads via tech tie-up

    Media agency GroupM is helping scale a solution from SeenThis that requires less data transferred to effectively run campaigns. 

    By June 13, 2022
  • McDonald's works to diversify marketing pipeline with non-profit partnership
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    Courtesy of McDonald's

    McDonald's hosts marketing boot camp with nonprofit to diversify talent pipeline

    Participants will operate a pop-up agency and have the opportunity to interview for positions with Wieden + Kennedy and The Golin Group.

    By June 7, 2022
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    Patrick Lux via Getty Images

    SMI acquired by PE firm as advertisers demand data-driven insights

    SMI tracks more than $250 billion in annual media globally, helping marketers build media mix models, analyze competitive share and more.

    By June 6, 2022
  • WPP hires  LJ Louis as global chief talent and inclusion officer
    Image attribution tooltip
    Courtesy of WPP

    WPP firms up DEI commitments with first global chief talent and inclusion officer

    In the newly created role, WeWork vet LJ Louis will work to bring the company in line with racial equity commitments it announced in June 2020.

    By June 6, 2022
  • Rockstar Energy and esports organization NRG have struck a new multiyear agreement
    Image attribution tooltip
    Retrieved from PepsiCo on June 02, 2022
    Q&A

    PepsiCo's head of esports on leveling up an 'always-on' strategy

    A tie-up between Rockstar Energy and esports organization NRG reflects how the marketer is deepening ties to stakeholders as gaming grows in popularity.

    By June 6, 2022
  • Photo of  Visible Supply Chain Management warehouse provided after Maersk acquisition
    Image attribution tooltip
    Permission granted by Maersk

    Omnicom's new supply chain tool adjusts media spend based on inventory

    The offering helps marketers adjust media investment to better reflect product inventories that have been affected by an enduring supply chain crisis.

    By May 23, 2022
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    Courtesy of ATTN:

    Candle Media extends content deal-making run with Attn: acquisition

    The reportedly $150 million deal will invest in Attn:’s marketing services, including a dedicated TikTok studio launched last year.

    By May 23, 2022
  • Snap's "Meet the Snapchat Generation" campaign promotional still retrieved by Marketing Dive on Aug. 3, 2020
    Image attribution tooltip
    Permission granted by Snap

    Snap taps Wieden + Kennedy vet as chief creative officer

    Colleen DeCourcy, who built a reputation during a decade with the decorated agency, helped develop the Snapchat owner’s first Oscars campaign this year.  

    By May 16, 2022
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    Courtesy of Target

    Target to award $25M in paid media to diverse brands

    While a typical paid media program through Target costs more than $50,000, Roundel Media Fund participants would receive the same reach for $5,000.

    By May 16, 2022