Agencies
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How Nature’s Sunshine cuts through ‘label candy’ in the supplement space
The pioneering purveyor of herbal supplements relied on agency partner Crispin to create its first integrated brand platform.
By Chris Kelly • March 19, 2025 -
Retrieved from Publicis on March 17, 2025
Publicis integrates Adobe’s generative AI to scale up personalized content
The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding company’s proprietary data.
By Chris Kelly • March 18, 2025 -
Publicis’ Coke media account win could be landing at just the right time
Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo acquires Poppi.
By Peter Adams • March 17, 2025 -
Retrieved from Wonder on March 14, 2025
Wonder bets on media network with Tastemade acquisition
The owner of Blue Apron and Grubhub gains a creative studio and CTV know-how in Tastemade as it looks to ramp up ad programs for brands.
By Aaron Baar • March 17, 2025 -
Amazon shores up stronger CTV position with Complete TV solution
The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and streaming channels.
By Aaron Baar • March 10, 2025 -
Retrieved from Coca-Cola on March 05, 2025Q&A
What Coca-Cola has learned on its generative AI journey so far
Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech throughout its organization.
By Chris Kelly • March 10, 2025 -
Column
Campaign Trail: How Hollywood stunt pros pulled off an Oscars ad stunt
Samsung, L’Oréal and Carnival were among the brands featured in ads created by Disney Advertising, Kimmelot and Maximum Effort.
By Chris Kelly • March 7, 2025 -
Publicis acquires Lotame to fortify data-driven marketing position
The deal, which will see Lotame positioned within Epsilon, gives Publicis a view into nearly 4 billion consumers, or 91% of internet-connected adults.
By Peter Adams • March 6, 2025 -
How Walmart Connect is growing the ‘connective tissue’ of retail media
The launch of its Display Advertising API gives brands more opportunities to bridge the gap between offsite and paid search ads to drive performance.
By Chris Kelly • March 5, 2025 -
R/GA goes indie, pivots to ‘new age’ marked by AI, consolidation
IPG sold the shop to private equity firm Truelink, which will spend at least $50 million to support investment in generative artificial intelligence.
By Chris Kelly • March 3, 2025 -
WPP strikes cautious note as macroeconomic uncertainty intensifies
Organic revenue declines were steeper than expected in 2024 amid weakness in markets like China and the loss of some major accounts.
By Peter Adams • March 3, 2025 -
Disney, Paramount link with VideoAmp’s new cross-screen planning tool
VXP will help marketers reach and track audiences across linear TV from more than 40 million homes and 65 million devices.
By Aaron Baar • March 3, 2025 -
IHOP in-houses creative as part of bid to return to cultural relevance
The diner chain is also in-housing social duties under new marketing leadership after previously working with The Brand Amp.
By Peter Adams • Feb. 26, 2025 -
Retrieved from NFL on February 19, 2025Q&A
Mark Penn on Stagwell’s challenger status as Omnicom-IPG merger looms
The chairman and CEO discussed the company’s approach to mergers and acquisitions, data and artificial intelligence at an adland inflection point.
By Chris Kelly • Feb. 24, 2025 -
Sponsored by D3 (PepsiCo Foods US)
The ultimate creative snack pack: in-house and external agencies
Combining agency experience with in-house expertise for the best of both worlds.
By Lani Chevlin and Molly Alesi, Senior Directors of Account Management - PepsiCo Foods US • Feb. 24, 2025 -
Adobe secures data collaborations between brands, publishers with new tool
Warner Bros. Discovery is the latest publisher to integrate with an offering that has been piloted by Coca-Cola and GroupM’s Wavemaker.
By Chris Kelly • Feb. 20, 2025 -
Q&A
Welch’s CMO on shaking off staid marketing, embracing experiential
Scott Utke, who says Welch’s previously underspent on marketing, has led an ambitious rebrand and is in the midst of retooling its agency roster.
By Peter Adams • Feb. 12, 2025 -
Super Bowl LIX: Analyzing the game’s advertising and engagement data
The big game's ads, broken down by key stats reflecting cost, reach, performance and more.
By Sara Karlovitch • Feb. 10, 2025 -
Publicis Groupe is confident in the face of expected industry tumult
The industry landscape could change dramatically if the Omnicom-IPG merger goes through, said Publicis CEO Arthur Sadoun on a call with analysts.
By Aaron Baar • Feb. 10, 2025 -
Starbucks says ‘Hello Again’ by advertising around the Super Bowl
A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround plan.
By Chris Kelly • Feb. 5, 2025 -
Dentsu brings Adobe’s generative AI acumen to data, identity offering
The new partnership combines Adobe’s GenStudio content supply chain solutions with Dentsu’s data and identity platform, Merkury.
By Aaron Baar • Feb. 3, 2025 -
Inside the marketing industry trends to follow in 2025
During what could be a banner year, a focus on generative AI and the connected TV-retail media convergence key into where the industry is headed.
By Marketing Dive staff • Jan. 31, 2025 -
Deep Dive
What marketers can expect as CTV and retail media converge in 2025
Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven digital marketing.
By Chris Kelly • Jan. 31, 2025 -
Publicis Media acquires Dysrupt to ‘supercharge’ performance marketing
Central to the deal is Dysrupt’s proprietary Impact Advertising System solution that is focused on optimizing media, creative and measurement.
By Peter Adams • Jan. 27, 2025 -
Cheetos continues to embrace ‘Other Hand’ imperfection with custom font
The design described as “hilariously bad” is available via web download and a Chrome plug-in and will appear on special bags of the snack.
By Peter Adams • Jan. 23, 2025