Agencies
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ArLawKa AungTun via Getty Images
Kantar Media sold for $1B amid measurement landscape upheaval
The group expects new owner H.I.G. Capital will accelerate its transformation plan as demand climbs for cross-media solutions.
By Peter Adams • Jan. 21, 2025 -
Courtesy of T-Mobile
T-Mobile grows ads business with $600M Vistar Media acquisition
The deal will include the digital-out-of-home media company’s intelligent marketplace and technology for buying, selling and managing campaigns.
By Aaron Baar • Jan. 21, 2025 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.
By Marketing Dive staff -
Anna Moneymaker / Staff via Getty Images
Deep DiveHow marketers can stay reactive as a TikTok ban looms
Contingency plans are coming into focus as the Supreme Court weighs a decision that could ban the ByteDance-owned app in the U.S. on Sunday.
By Jessica Deyo • Jan. 16, 2025 -
Courtesy of Publicis Groupe
Publicis Worldwide and Leo Burnett merge to form Leo
The new Publicis Groupe unit will be charged with connecting creative and data in the “age of AI.”
By Chris Kelly • Jan. 14, 2025 -
Courtesy of Rocket
How Rocket Companies’ rebrand sets the stage for a new Super Bowl approach
A new visual identity looks to position the company as the “most culturally significant and inclusive brand in America,” said CMO Jonathan Mildenhall.
By Chris Kelly • Jan. 14, 2025 -
Permission granted by Walmart
How Walmart’s latest brand refresh reinforces bigger digital ambitions
The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a stronger standalone brand asset.
By Peter Adams • Updated Jan. 13, 2025 -
Spencer Platt via Getty Images
Starbucks hands Anomaly US creative duties in blow to WPP: report
WPP, which only won the account in October, established a bespoke Team Starbucks unit to support the coffee chain’s turnaround plan.
By Peter Adams • Jan. 9, 2025 -
Courtesy of Disney
Disney ramps up advertiser offerings as streaming wars enter next phase
The media giant’s Tech & Data Showcase spotlighted an integration with Publicis Groupe’s CoreAI that allows for AI-powered audience creation.
By Chris Kelly • Jan. 9, 2025 -
Courtesy of DoorDash
Albertsons, DoorDash boost advertiser offerings around data, measurement
The companies seek to help advertisers better measure retail media performance with separate partnerships announced at CES.
By Chris Kelly • Jan. 7, 2025 -
CreativaImages via Getty Images
Deep Dive10 marketing predictions for 2025 as new era of productivity dawns
With global ad spending set to surpass $1 trillion, marketers must navigate myriad challenges, including an uncertain regulatory landscape, with finesse.
By Peter Adams , Chris Kelly , Jessica Deyo , Sara Karlovitch • Jan. 7, 2025 -
Justin Sullivan via Getty Images
JCPenney hires agency Mischief, seeking bigger creative swings
Disruptor shop Mischief is tasked with developing a new creative platform and delivering bold marketing for the department store chain.
By Peter Adams • Jan. 6, 2025 -
John Lamparski via Getty Images
Horizon Media Holdings appoints former IBM exec as first president
Bob Lord previously served as IBM’s first chief digital officer and is now tasked with overseeing the alignment of Horizon’s growing portfolio.
By Aaron Baar • Jan. 6, 2025 -
Courtesy of Domino's Pizza
Q&ADomino’s CMO on how Emergency Pizzas meet consumers where they are
Kate Trumbull and Matt Talbot, co-founder of the brand’s AOR WorkInProgress, explain how last year’s marketing efforts set up the chain for 2025.
By Chris Kelly • Jan. 2, 2025 -
Cecilie_Arcurs via Getty Images
Programmatic ad spend grows alongside efficiency gains: ANA
As a result of the shifts toward more spending in CTV and private marketplaces, the ad industry is seeing positive movement in programmatic.
By Aaron Baar • Dec. 16, 2024 -
Courtesy of Pull-Ups
Pull-Ups animates potty training reality to reach millennial, Gen Z parents
Led by Leo Burnett, a marketing relaunch for the Kimberly-Clark brand features animated characters Terd and Yureen alongside its iconic jingle.
By Chris Kelly • Dec. 16, 2024 -
Courtesy of WPP
WPP, Universal Music Group partner to deepen brands’ access to music culture
Clients of the agency network will have a more direct line to artists, music catalogs and data insights while exploring new applications of AI.
By Peter Adams • Dec. 13, 2024 -
ArLawKa AungTun via Getty Images
How indie agencies could benefit as Omnicom’s mega-deal for IPG shakes up adland
Analysts agree that independents, which have already started picking up more business, will receive a boon, while overall dealmaking may spike.
By Peter Adams • Dec. 10, 2024 -
Courtesy of Levi's
Deep DiveNostalgia-washing: How brands can look back without getting hung up to dry
As marketers continue to look for inspiration in campaigns and culture of the past, the savviest will focus on brand truths to make meaningful connections.
By Chris Kelly • Dec. 10, 2024 -
Olivier Anrigo via Getty Images
IPG acquires commerce marketing company Intelligence Node
The holding company will leverage Intelligence Node’s artificial intelligence know-how to provide clients with real-time product and market insights.
By Aaron Baar • Dec. 9, 2024 -
Courtesy of Omnicom
Omnicom acquires IPG to create advertising agency behemoth
The deal, with an estimated value over $13 billion, has industry-rattling implications — but may not address client demands for simplicity.
By Peter Adams • Dec. 9, 2024 -
SeventyFour/Shutterstock.com
Mediaocean deepens ties to IPG, Omnicom and WPP as ad-tech ambitions grow
A new partner program that allows agencies to integrate Mediaocean’s solutions follows the firm’s acquisition of Innovid last month.
By Sara Karlovitch • Dec. 5, 2024 -
Courtesy of Gap
Deep Dive7 top campaigns from 2024 and the tactics that drove success
These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less.
By Peter Adams , Jessica Deyo , Sara Karlovitch , Chris Kelly • Dec. 3, 2024 -
Courtesy of Yum Brands/Pizza Hut
Pizza Hut adds Deutsch, VML to agency roster
Deutsch will lead mass media brand and creative strategy while VML will handle omnichannel strategy, loyalty and CRM efforts and more.
By Aaron Baar • Dec. 2, 2024 -
Courtesy of Kargo
How Sierra Nevada’s AI-powered CTV campaign captured consumer attention
The brand is an early adopter of Kargo’s Narrative format that uses artificial intelligence to generate connected TV ads from images and scripts.
By Chris Kelly • Nov. 25, 2024 -
Alexander Koerner / Stringer via Getty Images
Publicis Sapient teams with Google Cloud to boost AI marketing efforts
The agency will enhance its AI usage in marketing areas including retail media networks, customer data platforms and content supply chains.
By Aaron Baar • Nov. 25, 2024
