Agencies
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Publicis again raises guidance as personalization bets attract clients
Account wins from marketers like Hershey underpinned a positive quarter that delivered 5.8% organic growth and saw two large acquisitions.
By Peter Adams • Oct. 21, 2024 -
Courtesy of California Pizza Kitchen
California Pizza Kitchen’s new agency roster arrives for milestone year
The chain under new chief marketer Dawn Keller has lined up agencies Iris, Blue Engine, Acadia and Push ahead of its 40th anniversary next year.
By Aaron Baar • Oct. 21, 2024 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.
By Marketing Dive staff -
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Top takeaways from Advertising Week 2024 marketers need to know
Leading marketers like PepsiCo Foods, Home Depot and Diageo tackled topics ranging from artificial intelligence to media networks at the annual confab.
By Chris Kelly • Oct. 18, 2024 -
(Photo by Scott Olson) via Getty Images
Starbucks hands US creative duties to WPP amid turnaround push
The agency network is forming a bespoke unit for the chain that is trying to reclaim its status as a premium brand and community coffeehouse.
By Peter Adams • Oct. 16, 2024 -
Pekic via Getty Images
IAS tests tool for brand-safe ad placements on Meta’s platforms
Content Block List is being tested across Facebook and Instagram feeds and Reels with the goal of opening it up to all advertisers in early 2025.
By Aaron Baar • Oct. 14, 2024 -
FG Trade via Getty Images
Advertisers see data standards strategies as critical, but confidence lacks
Respondents believe they could see an average 33% ROI increase by having data standards strategies, per a report from Advertiser Perceptions.
By Aaron Baar • Oct. 14, 2024 -
Courtesy of Advertising Week New York
Q&AHow United Airlines brought Kinective Media to market — and what’s next
Mike Petrella, the managing director of strategic partnerships for the airline industry’s first media network, shared lessons learned during its quick ramp up.
By Chris Kelly • Oct. 10, 2024 -
Permission granted by Frito-Lay North America
Q&APepsiCo Foods creative chief on in-housing and ‘borderless’ content
Chris Bellinger discussed the demands of an always-on content strategy and bringing back Doritos’ “Crash the Super Bowl” at Advertising Week.
By Peter Adams • Oct. 9, 2024 -
Courtesy of Mountain Dew
Why Mountain Dew refreshed its visual identity for a new era of marketing
A new logo was designed by PepsiCo’s in-house team, which includes a mix of veterans and newcomers to both the brand and industry.
By Chris Kelly • Oct. 9, 2024 -
Courtesy of Wyndham Hotels & Resorts
Wyndham taps Havas as integrated agency of record across creative, media
Duties include oversight of media, creative, social and digital marketing for all Wyndham brands as well as the company’s loyalty program.
By Aaron Baar • Oct. 7, 2024 -
Permission granted by Shutterstock
A marketer’s guide to Advertising Week New York 2024
Navigating the sprawling Penn District and staying abreast of talks about AI, retail media and sports marketing will be key for the four-day gathering.
By Peter Adams • Oct. 7, 2024 -
Courtesy of McDonald's
McDonald’s debuts Chicken Big Mac with dupe restaurant, livestream push
The burger chain has revealed two spots featuring the limited-time offering starring “Fresh Off The Boat” castmates Randall Park and Hudson Yang.
By Chris Kelly • Updated Oct. 15, 2024 -
Eduard Figueres via Getty Images
5 ways marketers can master RCS for mobile messaging
Now that Apple has adopted Rich Communication Services, here’s how brands can prepare to use the business side of the messaging standard.
By Jessica Deyo • Oct. 3, 2024 -
sanjeri via Getty Images
Top marketing conferences to attend in 2025
From trade organization symposiums to gatherings around innovation and technology, here are some must-attend events for advertising professionals.
By Jessica Deyo • Oct. 1, 2024 -
Portra via Getty Images
How brands can reduce their carbon footprint to make advertising gains
Marketers who incorporate sustainability into their media planning hit KPIs earlier, per an ANA study that included the likes of Kroger and Coca-Cola.
By Aaron Baar • Sept. 30, 2024 -
Courtesy of Mondelēz International
Mondelēz expands generative AI marketing bets with new platform
Publicis Groupe and Accenture support the offering focused on faster, more efficient production of personalized text, images and video.
By Peter Adams • Updated Sept. 27, 2024 -
vgajic via Getty Images
Publicis acquires Mars United Commerce to fuel full-funnel marketing
The reportedly $600 million deal builds on the agency network’s whopper acquisition of influencer marketing firm Influential earlier this year.
By Aaron Baar • Sept. 23, 2024 -
Permission granted by FCB
Deep DiveWhat FCB’s stealthy data unit says about the future of agency creativity
FCB/Six is seeing double-digit growth at an otherwise sluggish time for the industry, speaking to rising client demand in areas like CRM and loyalty.
By Peter Adams • Sept. 23, 2024 -
Peyton Bigora/Marketing Dive
How Kroger is using standardized metrics to boost its retail media network
The grocer shared how IAB’s guidelines have improved accountability as the chain looks to release its own updated measurement model.
By Peyton Bigora • Sept. 23, 2024 -
Joe Raedle via Getty Images
Customers don’t trust AI, and the rift might be hurting business
Researchers find that not only are customers wary of AI, but the inclusion of AI terminology actually decreases customers’ purchasing intention.
By Kristen Doerer • Sept. 17, 2024 -
Courtesy of Dentsu
Dentsu supports next-gen creatives with House of Creators on Roblox
The first phase of the holding company’s new initiative will be focused on the gaming platform, providing mentorship to creators across the globe.
By Jessica Deyo • Sept. 16, 2024 -
Hispanolistic via Getty Images
Consultancy for in-house agencies launches to update aging model
According to Citizen Inside’s founders, many in-house shops rely on capabilities that were built 10 years ago and are in need of modernization.
By Aaron Baar • Sept. 9, 2024 -
Courtesy of WPP
Q&AVML Global CEO Jon Cook on agency merger, AI bets and optimism
Nearing a year since the merger’s announcement, the executive dished on what’s working for VML, including surprising client demand for CRM.
By Peter Adams • Sept. 9, 2024 -
Courtesy of Apple
Deep Dive‘The year of implementation’: How marketers are leveraging AI on mobile
While AI has its place in the realms of social media, mobile commerce, apps and more, a sea of questions remains around regulation and brand safety.
By Jessica Deyo • Sept. 5, 2024 -
PixelsEffect via Getty Images
The CMO role has evolved: Here’s what the numbers say
While the title of CMO is still alive and well, major disparities exist when it comes to tenure and representation, according to a Forrester report.
By Sara Karlovitch • Aug. 30, 2024
