Cheetos continues to embrace ‘Other Hand’ imperfection with custom font

The design described as “hilariously bad” is available via web download and a Chrome plug-in and will appear on special bags of the snack.

By Peter Adams • Jan. 23, 2025

Nielsen’s latest MRC accreditation returns it to measurement pole position

Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.

By Chris Kelly • Jan. 23, 2025

Kantar Media sold for $1B amid measurement landscape upheaval

The group expects new owner H.I.G. Capital will accelerate its transformation plan as demand climbs for cross-media solutions. 

By Peter Adams • Jan. 21, 2025

T-Mobile grows ads business with $600M Vistar Media acquisition

The deal will include the digital-out-of-home media company’s intelligent marketplace and technology for buying, selling and managing campaigns.

By Aaron Baar • Jan. 21, 2025

How marketers can stay reactive as a TikTok ban looms

Contingency plans are coming into focus as the Supreme Court weighs a decision that could ban the ByteDance-owned app in the U.S. on Sunday.

By Jessica Deyo • Jan. 16, 2025

Publicis Worldwide and Leo Burnett merge to form Leo

The new Publicis Groupe unit will be charged with connecting creative and data in the “age of AI.”

By Chris Kelly • Jan. 14, 2025

How Rocket Companies’ rebrand sets the stage for a new Super Bowl approach

A new visual identity looks to position the company as the “most culturally significant and inclusive brand in America,” said CMO Jonathan Mildenhall.

By Chris Kelly • Jan. 14, 2025

How Walmart’s latest brand refresh reinforces bigger digital ambitions

The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a stronger standalone brand asset.

By Peter Adams • Updated Jan. 13, 2025

Starbucks hands Anomaly US creative duties in blow to WPP: report

WPP, which only won the account in October, established a bespoke Team Starbucks unit to support the coffee chain’s turnaround plan.

By Peter Adams • Jan. 9, 2025

Disney ramps up advertiser offerings as streaming wars enter next phase

The media giant’s Tech & Data Showcase spotlighted an integration with Publicis Groupe’s CoreAI that allows for AI-powered audience creation.

By Chris Kelly • Jan. 9, 2025

Albertsons, DoorDash boost advertiser offerings around data, measurement

The companies seek to help advertisers better measure retail media performance with separate partnerships announced at CES.

By Chris Kelly • Jan. 7, 2025

10 marketing predictions for 2025 as new era of productivity dawns

With global ad spending set to surpass $1 trillion, marketers must navigate myriad challenges, including an uncertain regulatory landscape, with finesse.

By Peter Adams , Chris Kelly , Jessica Deyo , Sara Karlovitch • Jan. 7, 2025

JCPenney hires agency Mischief, seeking bigger creative swings

Disruptor shop Mischief is tasked with developing a new creative platform and delivering bold marketing for the department store chain. 

By Peter Adams • Jan. 6, 2025

Horizon Media Holdings appoints former IBM exec as first president

Bob Lord previously served as IBM’s first chief digital officer and is now tasked with overseeing the alignment of Horizon’s growing portfolio.

By Aaron Baar • Jan. 6, 2025

Domino’s CMO on how Emergency Pizzas meet consumers where they are

Kate Trumbull and Matt Talbot, co-founder of the brand’s AOR WorkInProgress, explain how last year’s marketing efforts set up the chain for 2025.

By Chris Kelly • Jan. 2, 2025

Programmatic ad spend grows alongside efficiency gains: ANA

As a result of the shifts toward more spending in CTV and private marketplaces, the ad industry is seeing positive movement in programmatic.

By Aaron Baar • Dec. 16, 2024

Pull-Ups animates potty training reality to reach millennial, Gen Z parents

Led by Leo Burnett, a marketing relaunch for the Kimberly-Clark brand features animated characters Terd and Yureen alongside its iconic jingle.

By Chris Kelly • Dec. 16, 2024

WPP, Universal Music Group partner to deepen brands’ access to music culture

Clients of the agency network will have a more direct line to artists, music catalogs and data insights while exploring new applications of AI.

By Peter Adams • Dec. 13, 2024

How indie agencies could benefit as Omnicom’s mega-deal for IPG shakes up adland

Analysts agree that independents, which have already started picking up more business, will receive a boon, while overall dealmaking may spike.

By Peter Adams • Dec. 10, 2024

Nostalgia-washing: How brands can look back without getting hung up to dry

As marketers continue to look for inspiration in campaigns and culture of the past, the savviest will focus on brand truths to make meaningful connections.

By Chris Kelly • Dec. 10, 2024

IPG acquires commerce marketing company Intelligence Node

The holding company will leverage Intelligence Node’s artificial intelligence know-how to provide clients with real-time product and market insights.

By Aaron Baar • Dec. 9, 2024

Omnicom acquires IPG to create advertising agency behemoth

The deal, with an estimated value over $13 billion, has industry-rattling implications — but may not address client demands for simplicity.

By Peter Adams • Dec. 9, 2024

Mediaocean deepens ties to IPG, Omnicom and WPP as ad-tech ambitions grow

A new partner program that allows agencies to integrate Mediaocean’s solutions follows the firm’s acquisition of Innovid last month.

By Sara Karlovitch • Dec. 5, 2024

7 top campaigns from 2024 and the tactics that drove success

These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less.

By Peter Adams , Jessica Deyo , Sara Karlovitch , Chris Kelly • Dec. 3, 2024

Pizza Hut adds Deutsch, VML to agency roster

Deutsch will lead mass media brand and creative strategy while VML will handle omnichannel strategy, loyalty and CRM efforts and more.

By Aaron Baar • Dec. 2, 2024