Agencies: Page 2


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    Ahlers, Marvin. Retrieved from Pixabay.

    Podcast advertising prospers but needs solutions to reach full potential

    To fully unlock the digital audio ad market, the podcast industry will need to streamline its tech infrastructure and fully embrace programmatic.

    By April 4, 2022
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    Courtesy of Roku

    80% of CMOs turn to agencies for TV strategies amid streaming shift

    While 58% of CMOs are comfortable with an increasingly complex video environment, most rely on agencies to create and execute a TV ad buying plan.

    By April 4, 2022
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    ViewApart via Getty Images
    Trendline

    The Marketing Dive Outlook on 2022

    Despite continued uncertainty, the past two years have provided plenty of lessons for marketers looking for a way forward. Read on for the trends and topics that could shape the industry in 2022.

    By Marketing Dive staff
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    Justin Sullivan via Getty Images

    Nielsen acquired for $16B amid ongoing measurement fallout

    Going private tees up major changes at a time when the firm's position as a leading measurement provider faces intense challenges.

    By April 4, 2022
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    Courtesy of PRNewswire

    Kroger opens ad inventory to third-party platforms in latest scale play

    GroupM is an early agency partner testing the capability focused on sponsored product listings, which are now used by over 2,000 brands.

    By March 28, 2022
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    Retrieved from Good-Loop on March 28, 2022

    Good-Loop ties purpose to ad views for a better internet

    Expanding in the U.S. could help broaden the company's mission to address the disconnect between brands wanting to be purposeful and intrusive ads.

    By Aaron Baar • March 28, 2022
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    Permission granted by Dunkin'

    Dunkin' CMO departs after 9 months

    While Rafael Acevedo's tenure was short, changes overseen by the executive — including naming Anomaly creative AOR — could carry a lasting impact.

    By March 28, 2022
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    Courtesy of Burger King

    Burger King serves up poop emoji ice cream to highlight clean ingredients

    From the agency that made waves — and upset stomachs — with the Moldy Whopper comes another controversial campaign around the QSR's removal of artificial ingredients.

    By March 23, 2022
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    Hannibal Hanschke / Stringer via Getty Images

    Ad industry's response to Russia: The story so far

    All six major ad holding groups have started winding down operations, while consumer brands are grappling with tough questions around ethics as they weigh similar options.

    By March 21, 2022
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    Courtesy of NBCUniversal

    Dentsu is NBCUnified's first agency partner as media giant continues data push

    The first-of-its-kind integration will allow for matches with NBCU IDs that comprise 150 million person-level IDs tied to 80 million households.

    By March 21, 2022
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    Daphne Howland/Marketing Dive

    Inside Macy's plan to scale its budding retail media business

    Enriching formats like landing pages is taking priority as the department store chain aims to launch a self-service marketplace in the second half of 2022.

    By March 21, 2022
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    Daro Sulakauri via Getty Images

    Omnicom, Dentsu pull out of Russia, marking final major agency departures

    Like other holding companies, both are relying on local partners to facilitate a transfer of control and provide continuity to Russian employees.

    By March 17, 2022
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    Anastasia Vlasova via Getty Images

    Publicis joins agency exit from Russia, passing control to local management

    The change in ownership includes a "clear contractual condition" to try and ensure employees in the region have a future with the group.

    By March 16, 2022
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    Deep Dive

    Brands face another test as emotions run high around Ukraine war

    There's clear consumer demand to cut ties with Russia, presenting a moral quandary for companies wanting to support employees or provide vital products.

    By March 16, 2022
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    Andreas Rentz via Getty Images

    IPG pulls out of Russia after weighing 'moral dilemma' around staff

    In a note, CEO Philippe Krakowsky said abandoning its 200 employees in the region was a route the group hoped to avoid. 

    By March 15, 2022
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    Courtesy of Walmart

    IPG's Momentum to track environmental impact as experiential bounces back

    Implementing a new tool called Trace with industry action group Isla, the agency hopes to halve its carbon footprint by 2030.

    By March 14, 2022
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    Courtesy of Spotify Media Kit

    How podcasts are helping brands meet DEI commitments

    Multicultural podcast agency Pod Digital Media recently inked an eight-figure deal with McDonald's as the brand invests in diverse media.

    By March 14, 2022
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    Dean Mouhtaropoulos via Getty Images

    Omnicom is first agency to integrate with NBCUniversal's data clean room

    The integration is NBCU's latest move around data, technology and measurement — areas expected to be a focus of upfront season.

    By March 14, 2022
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    Retrieved from Epic Games on July 02, 2018

    Can marketers crack the code on gaming as audiences diversify?

    The IAB's upcoming PlayFronts — the first upfront event of its kind — speaks to new levels of maturity in media buying for a category whose player base is now 45% women.

    By March 7, 2022
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    Fox photos via Getty Images

    Omnicom acquires digital transformation firm to boost consultancy

    The deal for TA Digital comes as the agency holding company plans to ramp up M&A after growing organically by 10.2% in 2021.

    By March 7, 2022
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    Drew Angerer via Getty Images

    Inside Disney's ambitious bets on measurement, data and programmatic

    Plans for an ad-supported Disney+ tier plus new details about its expanding data and ad-tech capabilities show the media giant stepping up its pitch to advertisers.

    By March 7, 2022
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    Courtesy of Jack in the Box

    Jack in the Box trolls McDonald's over broken ice cream machines

    The first effort from the QSR's new public relations and integrated campaigns AOR uses competitive sparring tactics to tap into culture.

    By March 3, 2022
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    FilmMagic for YouTube

    YouTube shifts Brandcast to upfronts in latest sign of streaming, TV convergence

    The video platform will still appear at the NewFronts with a different slate of programming focused on topics like creators.

    By Feb. 28, 2022
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    Courtesy of WPP

    WPP grows at fastest pace in 20 years as experience, commerce surge

    The agency holding company hit its 2023 revenue target two years early as the segment continues to benefit from a better-than-expected ad market rebound.

    By Feb. 28, 2022
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    Anthony Kwan via Getty Images

    Agencies' metaverse practices ramp up in preparation for new digital age

    The Metaverse Foundry from WPP's Hogarth is the latest example of how agencies of all sizes are orienting teams around the buzzy technology.

    By Feb. 28, 2022
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    eclipse_images via Getty Images

    Trade Desk cuts out middlemen like Google with direct access to premium ad inventory

    Publishers like The Washington Post are leveraging OpenPath to try to eliminate some of the opaqueness in digital ads that has irked advertisers.

    By Feb. 15, 2022