How Walmart Connect is growing the ‘connective tissue’ of retail media

The launch of its Display Advertising API gives brands more opportunities to bridge the gap between offsite and paid search ads to drive performance.

By Chris Kelly • March 5, 2025

R/GA goes indie, pivots to ‘new age’ marked by AI, consolidation

IPG sold the shop to private equity firm Truelink, which will spend at least $50 million to support investment in generative artificial intelligence.

By Chris Kelly • March 3, 2025

WPP strikes cautious note as macroeconomic uncertainty intensifies

Organic revenue declines were steeper than expected in 2024 amid weakness in markets like China and the loss of some major accounts.

By Peter Adams • March 3, 2025

Disney, Paramount link with VideoAmp’s new cross-screen planning tool

VXP will help marketers reach and track audiences across linear TV from more than 40 million homes and 65 million devices.

By Aaron Baar • March 3, 2025

IHOP in-houses creative as part of bid to return to cultural relevance

The diner chain is also in-housing social duties under new marketing leadership after previously working with The Brand Amp. 

By Peter Adams • Feb. 26, 2025

Mark Penn on Stagwell’s challenger status as Omnicom-IPG merger looms

The chairman and CEO discussed the company’s approach to mergers and acquisitions, data and artificial intelligence at an adland inflection point.

By Chris Kelly • Feb. 24, 2025

The ultimate creative snack pack: in-house and external agencies

Combining agency experience with in-house expertise for the best of both worlds.

By Lani Chevlin and Molly Alesi, Senior Directors of Account Management - PepsiCo Foods US • Feb. 24, 2025

Adobe secures data collaborations between brands, publishers with new tool

Warner Bros. Discovery is the latest publisher to integrate with an offering that has been piloted by Coca-Cola and GroupM’s Wavemaker.

By Chris Kelly • Feb. 20, 2025

Welch’s CMO on shaking off staid marketing, embracing experiential

Scott Utke, who says Welch’s previously underspent on marketing, has led an ambitious rebrand and is in the midst of retooling its agency roster. 

By Peter Adams • Feb. 12, 2025

Super Bowl LIX: Analyzing the game’s advertising and engagement data

The big game's ads, broken down by key stats reflecting cost, reach, performance and more.

By Sara Karlovitch • Feb. 10, 2025

Publicis Groupe is confident in the face of expected industry tumult

The industry landscape could change dramatically if the Omnicom-IPG merger goes through, said Publicis CEO Arthur Sadoun on a call with analysts. 

By Aaron Baar • Feb. 10, 2025

Starbucks says ‘Hello Again’ by advertising around the Super Bowl

A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround plan.

By Chris Kelly • Feb. 5, 2025

Dentsu brings Adobe’s generative AI acumen to data, identity offering

The new partnership combines Adobe’s GenStudio content supply chain solutions with Dentsu’s data and identity platform, Merkury.

By Aaron Baar • Feb. 3, 2025

Inside the marketing industry trends to follow in 2025

During what could be a banner year, a focus on generative AI and the connected TV-retail media convergence key into where the industry is headed.

By Marketing Dive staff • Jan. 31, 2025

What marketers can expect as CTV and retail media converge in 2025

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven digital marketing.

By Chris Kelly • Jan. 31, 2025

Publicis Media acquires Dysrupt to ‘supercharge’ performance marketing

Central to the deal is Dysrupt’s proprietary Impact Advertising System solution that is focused on optimizing media, creative and measurement.

By Peter Adams • Jan. 27, 2025

Cheetos continues to embrace ‘Other Hand’ imperfection with custom font

The design described as “hilariously bad” is available via web download and a Chrome plug-in and will appear on special bags of the snack.

By Peter Adams • Jan. 23, 2025

Nielsen’s latest MRC accreditation returns it to measurement pole position

Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.

By Chris Kelly • Jan. 23, 2025

Kantar Media sold for $1B amid measurement landscape upheaval

The group expects new owner H.I.G. Capital will accelerate its transformation plan as demand climbs for cross-media solutions. 

By Peter Adams • Jan. 21, 2025

T-Mobile grows ads business with $600M Vistar Media acquisition

The deal will include the digital-out-of-home media company’s intelligent marketplace and technology for buying, selling and managing campaigns.

By Aaron Baar • Jan. 21, 2025

How marketers can stay reactive as a TikTok ban looms

Contingency plans are coming into focus as the Supreme Court weighs a decision that could ban the ByteDance-owned app in the U.S. on Sunday.

By Jessica Deyo • Jan. 16, 2025

Publicis Worldwide and Leo Burnett merge to form Leo

The new Publicis Groupe unit will be charged with connecting creative and data in the “age of AI.”

By Chris Kelly • Jan. 14, 2025

How Rocket Companies’ rebrand sets the stage for a new Super Bowl approach

A new visual identity looks to position the company as the “most culturally significant and inclusive brand in America,” said CMO Jonathan Mildenhall.

By Chris Kelly • Jan. 14, 2025

How Walmart’s latest brand refresh reinforces bigger digital ambitions

The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a stronger standalone brand asset.

By Peter Adams • Updated Jan. 13, 2025

Starbucks hands Anomaly US creative duties in blow to WPP: report

WPP, which only won the account in October, established a bespoke Team Starbucks unit to support the coffee chain’s turnaround plan.

By Peter Adams • Jan. 9, 2025