Agencies: Page 2


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    Firehouse Subs deepens agency bench to ignite ‘creative firepower’

    The sandwich chain is stepping beyond a single-agency model for the first time since its founding as parent RBI eyes a global expansion.

    By April 23, 2024
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    Kobus Louw via Getty Images
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    IPG, Zefr address social media misinformation with new tools

    Among social media users studied by the groups, 47% indicated a brand’s integrity is compromised when its ads appear alongside misinformation.

    By Aaron Baar • April 22, 2024
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

    By Marketing Dive staff
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    FreshSplash via Getty Images
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    Omnicom’s bets on precision marketing contribute to growth bump

    Flywheel Digital, the group’s largest acquisition to date, is a key piece of its evolving pitch around digital commerce and retail media. 

    By April 22, 2024
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    Permission granted by Manischewitz
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    Q&A

    Meet the agency behind some of CPG’s splashiest brand refreshes

    From M&M’s to Manischewitz, JKR has had a hand in high-profile overhauls that try to balance reverence for legacy with modernity.

    By April 15, 2024
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    hxdbzxy via Getty Images
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    Publicis credits new business tailwinds, tech rebound for continued strength

    CEO Arthur Sadoun attributed the group’s performance to three key factors, including data-driven marketing. 

    By April 15, 2024
  • n this photo illustration, Gemini's homepage is seen on a phone on March 18, 2024 in New York City.
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    Michael M. Santiago via Getty Images
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    WPP and Google partner to integrate martech and gen AI tools

    The sheer size of the partners and the scope of the collaboration could be a tipping point for generative AI within agencies.

    By Aaron Baar • April 15, 2024
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    Courtesy of The J.M. Smucker Company
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    J.M. Smucker’s CMO on what she’s learned about refreshing ‘dusty’ brands

    After handling the CPG giant's business at Publicis, Gail Hollander now leads the marketer's in-house efforts to modernize brands for new audiences.

    By April 15, 2024
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    Marco_Piunti via Getty Images
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    On-site search data comes to CTV planning via Captify, Magnite deal

    Captify will analyze search terms from millions of publisher websites and categorize them into profiles, interests and moments.

    By Aaron Baar • April 8, 2024
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    Scott Olson/Getty Images via Getty Images
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    Snap expands perks for ‘leaned in’ agency partners with new program

    VaynerMedia, Horizon Media and Gale were among the shops that piloted the features, while Snap is seeking large global agencies to sign on.

    By April 8, 2024
  • Executives sit on a panel at CIMM East Summit
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    Courtesy of CIMM
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    Deep Dive

    Meet the 4 firms setting the agenda for measuring TV ads amid rapid change

    Battles around big data and panels continue as currency certification efforts pick up and the possibility of consolidation looms.

    By April 8, 2024
  • Panelists at IAB Public Policy and Legal Summit
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    Courtesy of IAB
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    How marketers can navigate the legal pitfalls of generative AI

    Panelists at the IAB Public Policy and Legal Summit outlined some of the issues marketers must contend with while using the technology.

    By April 3, 2024
  • Deloitte Digital Orb Foundry
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    Courtesy of Deloitte Digital
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    Deloitte Digital rebrands itself to show off new generative AI tool

    The Orb Foundry tool enables teams in 30 international markets to generate fully rendered 3D brand assets for various channels and campaigns.

    By Aaron Baar • April 1, 2024
  • Home Depot Orange Apron Media
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    Courtesy of Home Depot
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    How Home Depot is renovating its retail media network to reach more advertisers

    The retailer gave suppliers an inside look at consumer insights, business strategies and a road map for a growing ad channel at its first “InFronts” event.

    By March 28, 2024
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    Bennett Raglin/Getty Images for Bustle via Getty Images
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    GroupM doubles down on women’s sports, with support from major brands

    A new dedicated marketplace will be a part of the agency's upfronts strategy, aided by clients including Adidas and Unilever.

    By March 28, 2024
  • Manischewitz rebrand by Jones Knowles Ritchie
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    Courtesy of Manischewitz
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    Manischewitz rebrands to extend appeal beyond kosher aisle

    The makeover was spearheaded by Jones Knowles Ritchie, an agency that has recently helped refresh mass-market brands like M&M’s and Kraft. 

    By March 27, 2024
  • A McDonald's store is shown in Houston, Texas.
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    Brandon Bell via Getty Images
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    McDonald’s, NielsenIQ team for Cultural Relevance ad-testing module

    The solution analyzes the role and effectiveness of cultural factors in content to help advertisers deliver more impactful and inclusive ads.

    By March 25, 2024
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    Brenda Sangi Arruda via Getty Images
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    Merkle blends AI, human interaction for Intelligent Messaging tool

    The Dentsu company’s new messaging solution creates turnkey chat experiences across social and messaging platforms.

    By Aaron Baar • March 25, 2024
  • Accenture Adobe generative AI models
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    Courtesy of Accenture
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    Accenture teams with Adobe, Nvidia to fuel brand content with generative AI

    Two partnerships will help Accenture Song create personalized content at scale and transform content supply chains to meet marketers’ rapidly evolving needs.

    By March 25, 2024
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    Courtesy of Peacock/NBCUniversal
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    Inside NBCUniversal’s plans to turn TV into a performance marketing channel

    In advance of the upfronts and Summer Olympics, NBCU announced measurement integrations with VideoAmp, EDO and Kochava at One24.

    By March 20, 2024
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    Oatawa via Getty Images
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    Epsilon partners with Comscore for contextual ad program

    Proximic’s natural language processing and AI contextual categorization will support Epsilon’s ad-tech platform.

    By Aaron Baar • March 18, 2024
  • Finance business investment data analytics strategy report, crypto currency blockchain stock exchange graph chart and business man in suit typing on keyboard computer, financial and technology.
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    Getty Images via Getty Images
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    How to tackle measurement as Google rolls out open-source marketing mix modeling

    Meridian arrives as MMMs are having a moment and the tech giant’s deprecation of third-party cookies begins to upend long-standing tactics.

    By March 18, 2024
  • A mall entrance to a clothing store named "Pacsun."
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    Daphne Howland/Marketing Dive
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    Pacsun unites commerce channels with first-party data solution

    The retailer is the first consumer brand to take advantage of a partnership between SoundCommerce and Cordial that unites data and personalization.

    By March 14, 2024
  • A vector image displays the word "click-bait"
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    Oleksandr Hruts via Getty Images
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    Ad tech, agency firms continue to prop up MFAs despite crackdown pledges

    New Adalytics research paints a damning picture as marketers like P&G and Mondelez continue to unwittingly waste dollars on click-bait sites.

    By Updated March 15, 2024
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    Getty Images/Staff via Getty Images
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    Barkley, OKRP merge to create ‘big indie’ agency

    The merged company seeks to meet the challenges independent shops face in the current agency landscape.

    By Aaron Baar • March 11, 2024
  • Actor Jon Hamm holds up a bottle of Minute Maid Zero Sugar as part of an ad campagin
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    Permission granted by Minute Maid
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    Why Minute Maid Zero Sugar hired Jon Hamm to pitch juice that ‘Sells Itself’

    Studio X, the execution arm of WPP’s bespoke Open X unit for Coca-Cola, spearheaded the brand’s first global campaign.

    By March 11, 2024