Agencies: Page 3

Can retailers grab more CPG ad dollars without repeating digital media's mistakes?

While firmly in a boom time — U.S. spending on retail media doubled between 2020-21 — the category contends with saturation and bumpy transitions.

By Peter Adams • Jan. 25, 2022

MNTN acquires QuickFrame in hopes of streamlining CTV ad production

The deal follows the ad tech firm's acquisition of Ryan Reynold's Maximum Effort Marketing agency last summer.

By Chris Kelly • Jan. 24, 2022

Explore the Trendline➔

The Marketing Dive Outlook on 2022

Despite continued uncertainty, the past two years have provided plenty of lessons for marketers looking for a way forward. Read on for the trends and topics that could shape the industry in 2022.

By Marketing Dive staff

Agency M&A outlook: Change is coming

New needs have emerged as drivers of mergers and acquisitions in the agency space, leading to acqui-hires, an influx of private investment and other moves.

By Aaron Baar • Jan. 24, 2022

Looking ahead: 9 trends that will steer marketing in 2022

Marketers face a steep road this year juggling emergent tech and changes to online tracking while trying to meet the shifting moods of pandemic-weary consumers.

By Peter Adams , Chris Kelly , Natalie Koltun • Jan. 11, 2022

Discovery invests in OpenAP to accelerate growth of advanced TV

OpenAP works with more than 100 advertisers and expects 140% year-over-year growth in publisher-driven ad sales in 2022.

By Chris Kelly • Jan. 10, 2022

Why agency account reviews are set to continue their rapid pace in 2022

Two years of changing consumer priorities has led brands to rethink how they go to market and the outside expertise needed to get there.

By Aaron Baar • Jan. 10, 2022

UTA buys MediaLink as marketing, entertainment convergence persists

By acquiring a strategic advisory firm whose focus includes marketing transformation, the talent agency also beefs up its own entertainment marketing consultancy.

By Chris Kelly • Dec. 20, 2021

PepsiCo's in-house content studio head on preserving brand trust as demand soars

Saying no to projects isn't out of the question as Louis Arbetter tries to maintain quality while building out new capabilities in areas like social listening.

By Peter Adams • Dec. 20, 2021

IAB opens general membership to agencies, broadening tent amid digital upheaval

Intended to provide the segment an equal seat at the table, the move arrives as agencies ride a strong ad market rebound.

By Peter Adams • Dec. 20, 2021

How FuboTV is working to solve advertiser identity issues

The CTV platform has shored up its offering through a partnership with Dentsu and by acquiring an AI company.

By Chris Kelly • Dec. 13, 2021

Kraft Heinz, Jack in the Box, Aviation bottle '80s nostalgia for retro sitcom special

Jimmy Kimmel's creative lab teamed with Ryan Reynolds' Maximum Effort to produce ads that riffed on shoulder pads and "This Is Your Brain on Drugs."

By Peter Adams • Dec. 8, 2021

WPP beefs up e-commerce push with acquisition, sustainability practice

In addition to merging with UK-based tech company Cloud Commerce Group, Wunderman Thompson Commerce has partnered with a clean tech company.

By Chris Kelly • Dec. 6, 2021

Can in-house agencies sustain their productivity boom?

Even as project volumes jumped for half of in-house teams due to the pandemic's premium on digital, hybrid collaboration still faces challenges.

By Peter Adams • Dec. 6, 2021

Accenture Interactive names first global creative chief to sharpen brand-building offer

A Droga5 vet, Neil Heymann returns to the agency network just months after David Droga's appointment as CEO and creative chairman.

By Peter Adams • Dec. 6, 2021

Ad market's growth exceeds broader economic recovery, fueled by digital

While digital's strengths have been apparent, three new forecasts express surprise at just how strong spending has been — a promising sign for 2022.

By Peter Adams • Dec. 6, 2021

Espolòn Tequila toasts Mindshare's private marketplace supporting Latinx, Hispanic media

It is the first brand partner on a new platform launching with 20 publishers, including La Opinión and El Diario owner Impremedia.

By Peter Adams • Nov. 29, 2021

Agencies explore how they can contribute to the climate fight

Already adept at communicating their clients' sustainability measures, some agencies are starting to adapt a more internal focus as well.

By Aaron Baar • Nov. 29, 2021

Deloitte acquires Madras Global as clients navigate 'tsunami of content'

The move is expected to strengthen services around content production and extended reality, the latter of which may be a critical factor in the metaverse.

By Peter Adams • Nov. 29, 2021

Snap strikes Dentsu performance media deal as ad challenges loom

Direct response advertising now accounts for more than half of Snapchat's global revenue, but the platform is also contending with Apple headwinds.

By Peter Adams • Nov. 22, 2021

Dunkin' chooses Anomaly as AOR to modernize brand ethos

U.S. CMO Rafael Acevedo noted the agency's connection with culture — a growing priority across the QSR landscape.

By Chris Kelly • Nov. 22, 2021

How advertisers can adapt to sidestep supply chain challenges

Amid the crunch of increased demand, decreased labor and logistics headaches, advertisers have several levers to pull, per a Merkle report.

By Chris Kelly • Nov. 22, 2021

S4 Capital makes another acquisition as net revenue increases 42%

Following a quarter in which S4 added "whopper" clients Facebook and HP, Media.Monks is merging with Italian content marketing agency Miyagi.

By Chris Kelly • Nov. 15, 2021

Cashmere's CCO on why culture is the driving force of 2021

Culture is everywhere and can be harnessed but not necessarily controlled, writes Ryan Ford of Cashmere, which recently merged with Media.Monks.

By Aaron Baar • Nov. 15, 2021

DoubleVerify acquires OpenSlate to strengthen CTV, social video targeting

The contextual targeting provider works with platforms like Facebook, TikTok and YouTube and counts Coca-Cola and Unilever as clients.

By Peter Adams • Nov. 15, 2021

3 tips on building an in-house agency — from a company that's been at it for years

It's important to create a practical framework and let the creativity flow from that, writes Chris Tobey, GoDaddy's vice president of creative and design.

By Chris Tobey • Nov. 11, 2021