Agencies: Page 3

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    staticnak1983 via Getty Images

    Mekanism sees big US opportunity for Plus Company's agency model

    Co-founder and CEO Jason Harris said the shop will initially focus on building out a performance team that has helped it notch a 75% pitch win rate this year.

    By Updated July 11, 2022
  • Walmart Connect app
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    Courtesy of Walmart

    Omnicom banks on Walmart, Instacart in latest commerce expansion

    The agency holding company continues to invest in commerce, with a focus on a growing retail media network and its clean room solution.

    By June 27, 2022
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    Mark Wilson via Getty Images

    Program cutting carbon emissions from ads goes global with agency backing

    An international expansion of the Ad Net Zero pledge is supported by all of the leading ad-holding groups and marketers like Unilever.

    By June 27, 2022
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    Lintao Zhang via Getty Images

    Ad growth surprisingly resilient in face of macroeconomic uncertainty

    Magna joins other forecasters in emphasizing resilience as digital acceleration and events like the World Cup and U.S. midterms support advertising growth.

    By June 14, 2022
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    Bud Light, Wieden + Kennedy part ways as beer marketer puts creative under review

    The shop behind iconic campaigns like the viral “Dilly Dilly” effort declined to participate in the process, teeing up a fresh chapter for Bud Light’s marketing.

    By June 13, 2022
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    Courtesy of Roku

    Epsilon partners with TransUnion, to boost CTV targeting, measurement

    The moves by the Publicis firm come as CTV continues to grow despite persistent issues that could hamper its ability to meet its full potential.

    By June 13, 2022
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    Justin Sullivan via Getty Images

    Toyota cuts carbon footprint of digital ads via tech tie-up

    Media agency GroupM is helping scale a solution from SeenThis that requires less data transferred to effectively run campaigns. 

    By June 13, 2022
  • McDonald's works to diversify marketing pipeline with non-profit partnership
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    Courtesy of McDonald's

    McDonald's hosts marketing boot camp with nonprofit to diversify talent pipeline

    Participants will operate a pop-up agency and have the opportunity to interview for positions with Wieden + Kennedy and The Golin Group.

    By June 7, 2022
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    Patrick Lux via Getty Images

    SMI acquired by PE firm as advertisers demand data-driven insights

    SMI tracks more than $250 billion in annual media globally, helping marketers build media mix models, analyze competitive share and more.

    By June 6, 2022
  • WPP hires  LJ Louis as global chief talent and inclusion officer
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    Courtesy of WPP

    WPP firms up DEI commitments with first global chief talent and inclusion officer

    In the newly created role, WeWork vet LJ Louis will work to bring the company in line with racial equity commitments it announced in June 2020.

    By June 6, 2022
  • Rockstar Energy and esports organization NRG have struck a new multiyear agreement
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    Retrieved from PepsiCo on June 02, 2022

    PepsiCo's head of esports on leveling up an 'always-on' strategy

    A tie-up between Rockstar Energy and esports organization NRG reflects how the marketer is deepening ties to stakeholders as gaming grows in popularity.

    By June 6, 2022
  • Photo of  Visible Supply Chain Management warehouse provided after Maersk acquisition
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    Permission granted by Maersk

    Omnicom's new supply chain tool adjusts media spend based on inventory

    The offering helps marketers adjust media investment to better reflect product inventories that have been affected by an enduring supply chain crisis.

    By May 23, 2022
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    Courtesy of ATTN:

    Candle Media extends content deal-making run with Attn: acquisition

    The reportedly $150 million deal will invest in Attn:’s marketing services, including a dedicated TikTok studio launched last year.

    By May 23, 2022
  • Snap's "Meet the Snapchat Generation" campaign promotional still retrieved by Marketing Dive on Aug. 3, 2020
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    Permission granted by Snap

    Snap taps Wieden + Kennedy vet as chief creative officer

    Colleen DeCourcy, who built a reputation during a decade with the decorated agency, helped develop the Snapchat owner’s first Oscars campaign this year.  

    By May 16, 2022
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    Courtesy of Target

    Target to award $25M in paid media to diverse brands

    While a typical paid media program through Target costs more than $50,000, Roundel Media Fund participants would receive the same reach for $5,000.

    By May 16, 2022
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    Retrieved from Piqsels.

    Publicis acquires Profitero to add analytics layer to commerce bets

    The reportedly $200 million deal aims to help clients better optimize performance and track factors like pricing, product availability and reviews.

    By May 9, 2022
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    Courtesy of Meta

    Metaverse goes mainstream, but most consumers still don't understand it

    Still, 90% of those surveyed by Wunderman Thompson Intelligence believe the concept will have a meaningful impact on advertising.

    By May 6, 2022
  • Adidas expands futuristic Ozworld shoe collection
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    Courtesy of Adidas Originals

    WPP partners with Epic Games to boost metaverse offering

    A training program seeks to upskill agency talent on how to better create brand experiences in Fortnite and with Unreal Engine.

    By May 5, 2022
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    Courtesy of GroupM

    GroupM reorganizes agencies to create digital powerhouses

    Moves by WPP's media investment group come as clients seek agencies that can better integrate creative, media and data with global scope.

    By May 2, 2022
  • David Droga speaks onstage at the Fast Company Founders panel on the Times Center Stage during 2016 Advertising Week New York on September 27, 2016 in New York City.
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    John Lamparski via Getty Images

    Accenture rebrands marketing services group to focus on unity

    Almost all of the 40-plus agencies the division has acquired will operate under the Accenture Song banner as services expand into areas like the metaverse.

    By May 2, 2022
  • Burger King gets a fresh look
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    Courtesy of Burger King

    Burger King taps new agencies after year of marketing tumult

    Among other appointments, independent shop OKRP replaces WPP's David as the burger chain's creative agency in a bid for greater cultural relevancy. 

    By April 29, 2022
  • Deep Dive // The dissolution of third-party cookies

    How prepared is the ad industry for a cookieless future?

    Despite shifts in marketer priorities and stark warnings from experts, it's still not clear how advertisers will navigate the landscape after third-party cookie deprecation.

    By April 26, 2022
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    Courtesy of WPP

    WPP's e-commerce service expands with supply chain and logistics

    WPP claims it is the only company in its sector that manages e-commerce from the first time a customer clicks on a website through ordering and delivery.

    By April 25, 2022
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    David McNew via Getty Images

    Omnicom expresses confidence in face of Ukraine war, inflation

    All of the agency's key business segments grew in the first quarter, including experiential, which was up 68% year-on-year.

    By April 25, 2022
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    Pekic via Getty Images

    Horizon Media, Nielsen eye multicultural consumers with new planning platform

    Called eMbrace, the solution aims to identify opportunities that might be downplayed or "washed out" in a typical general-market analysis.

    By April 18, 2022