Influencer Marketing
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Courtesy of Marc Jacobs
Marc Jacobs puts luxury spin on microdrama content with ‘The Scene’
The social-first effort, written by and starring actor Rachel Sennott, is part of a larger evolution in the brand’s approach to visual storytelling.
By Peter Adams • April 24, 2026 -
Courtesy of Aerie
Aerie ups commitment to authenticity with enhanced creator program
The Realmakers Community program offers creators commissions and a chance to be featured across Aerie social channels and platforms.
By Jessica Hammers • April 23, 2026 -
Getty Images
Creator marketing now a ‘core media channel’ while search slows: IAB
Social commanded the largest share of the digital ad market last year at 40% while more brands and agencies institutionalized creator practices.
By Peter Adams • April 20, 2026 -
Courtesy of Target
Target puts creators at forefront of Pokémon anniversary campaign
In honor of the franchise's 30 years, the retailer is working with a variety of content creators in a social-first campaign.
By Sara Karlovitch • April 16, 2026 -
Courtesy of Amika
How Amika’s marketing aims to make prestige hair care more approachable
CMO Nilofer Vahora explains how a new social-forward campaign leverages the stylist-client relationship to speak “shoulder to shoulder” with consumers.
By Jessica Hammers • April 16, 2026 -
Courtesy of Dr. Squatch
Why Dr. Squatch’s first major deodorant campaign stars Megan Fox
The Unilever-owned men’s grooming brand is pairing value propositions with slapstick, sexual innuendo and the tagline “Let Your Stick Do The Talking.”
By Chris Kelly • April 15, 2026 -
Courtesy of Mondelēz International
How Mondelēz is engaging with ‘mini Super Bowl moments’ during World Cup
The marketer’s Chips Ahoy brand is working to reach Gen Z through partnerships with soccer stars, limited-time offers and a sweepstakes.
By Chris Kelly • April 15, 2026 -
Courtesy of American Eagle
Inside American Eagle’s latest bet on Sydney Sweeney for its summer campaign
CMO Craig Brommers details the next chapter of a tie-up that proved highly successful — and controversial — for the Gen Z denim retailer.
By Jessica Hammers • April 15, 2026 -
Courtesy of Modelo
Inside Modelo’s largest soccer investment to date ahead of World Cup
As part of its “Cerveza for Fútbol” platform, the brand is launching a “Best Seat in the House” campaign across TV, social, digital and other channels.
By Chris Kelly • April 14, 2026 -
Alamy
Publicis sharpens sports marketing focus with 160over90 acquisition
Publicis CEO Arthur Sadoun described sports as the firm’s “next big bet” as it tries to bring cohesion to an increasingly valuable but fragmented market.
By Peter Adams • April 2, 2026 -
Courtesy of Walmart
Inside Walmart’s creator-driven social commerce playbook
The company’s head of content, influencer and commerce shared the retail giant’s social principles and detailed its Walmart Creator program.
By Chris Kelly • April 2, 2026 -
Retrieved from Old Spice on March 27, 2026
P&G’s Pritchard on how brands must navigate a new epoch in marketing
The brand chief at one of the world’s largest advertisers credited the speed of recent campaigns to the use of AI tools and its in-housing strategy.
By Chris Kelly • March 27, 2026 -
Courtesy of Hollister
Why Hollister made a music video instead of a traditional ad campaign
The Abercrombie & Fitch brand teamed with singer-songwriter Gigi Perez to cover a Green Day classic as part of its largest summer campaign to date.
By Chris Kelly • March 26, 2026 -
Courtesy of Unilever
Unilever taps influencer agency for food biz as potential spinoff looms
Samy is tasked with developing a global influencer strategy for the CPG giant’s food business, which Unilever is in talks to sell to McCormick & Co.
By Chris Kelly • March 24, 2026 -
Courtesy of Colgate
Colgate aims for stressed millennials with campaign about resilience
“Your Smile Is Your Strength” includes tie-ups with over 30 content creators and a partnership with mental health app Calm for meditation content.
By Jessica Hammers • March 19, 2026 -
Courtesy of Ugg
Ugg pays homage to B-movie classics and their handcrafted effects
Comedian Atsuko Okatsuka stomps around a miniature Los Angeles in social-heavy creative that takes inspiration from “Attack of the 50 Foot Woman.”
By Peter Adams • March 16, 2026 -
Courtesy of TreSemmé
TreSemmé links with ‘The Devil Wears Prada 2’ for affordable luxury push
The Unilever brand is focusing on traditional media for a campaign that features podcaster Paige DeSorbo and promotes its A-List Collection.
By Jessica Hammers • March 12, 2026 -
Getty Images
OpinionCreators work, but measurement doesn’t — yet
While creators deliver impact across the funnel, most campaigns are still evaluated using outdated proxies, writes the IAB’s Zoe Soon.
By Zoe Soon • March 11, 2026 -
Courtesy of McDonald's
McDonald’s reality TV-inspired campaign turns kiosks into confessionals
The social-heavy effort, made with agency Golin, comes as the chain faces social media and competitor blowback for a video featuring its CEO.
By Chris Kelly • March 5, 2026 -
Courtesy of MLB
TikTok, MLB tap into growing baseball fandom with expanded content tie-up
The duo is deepening an existing global partnership to offer exclusive content, greater creator access and a player engagement initiative.
By Aaron Baar • Feb. 26, 2026 -
Courtesy of Coach
How Coach cocreated a campaign with Gen Z communities around the world
CMO Joon Silverstein explained how “Explore Your Story” demonstrates the luxury brand’s embrace of social-first marketing during a Marketing Dive event.
By Chris Kelly • Feb. 26, 2026 -
Courtesy of IHOP
IHOP promotes pancakes with low-tech aesthetics, experiential play
In a tie-up with musician Mr. Fantasy, the chain is plastering high-traffic areas with old-school flyers reminiscent of the early internet aesthetic.
By Sara Karlovitch • Feb. 25, 2026 -
Courtesy of BodyArmor
What BodyArmor’s NCAA deal means for Coca-Cola’s hydration portfolio
CMO Tom Gargiulo explains how the sport drink’s refreshed “Choose Better” campaign will be activated around the March Madness tournament.
By Chris Kelly • Feb. 24, 2026 -
Courtesy of PepsiCo
PepsiCo’s first creator-led product launch reimagines chips for Gen Z
The CPG giant teamed with Madison Beer, iShowSpeed and Dude Perfect on products meant to shrink the distance between creators, culture and checkout.
By Chris Kelly • Feb. 18, 2026 -
Courtesy of Publicis
Publicis weds creator, sports marketing for new Influential Sports unit
The move is designed to help brands connect with sports fans at scale and measure creator-driven programs with greater speed and accuracy.
By Aaron Baar • Feb. 12, 2026
