Influencer Marketing
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McDonald’s debuts Chicken Big Mac with dupe restaurant, livestream push
The burger chain is flexing its marketing muscles — and those of more than a dozen agency partners — around the limited-time offering.
By Chris Kelly • Oct. 3, 2024 -
New brands jump at endorsement deals with influencers, celebrities: study
Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.
By Sara Karlovitch • Sept. 30, 2024 -
Trendline
Retail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Forrester: Online ad tolerance rises while trust remains low
Gen Z and millennials are showing noticeably higher advertising receptivity, but marketers shouldn’t be taking a victory lap yet, the researcher cautioned.
By Peter Adams • Sept. 26, 2024 -
Virtual influencers gain traction
The cost, speed and quality of virtual personas are “only poised to improve as GenAI advances,” according to a PitchBook report.
By Tatiana Walk-Morris • Sept. 26, 2024 -
Sour Patch Kids translates corporate lingo as Gen Z enters the workforce
A Sour Translator app that simplifies job chatter into plain terms is supported by retail media, influencers and animated out-of-home ads.
By Peter Adams • Sept. 25, 2024 -
Domino’s, Peloton land on Twitch’s new custom-branded Fortnite worlds
Game spaces that are part of The Glitch are tailored to each sponsor’s brand identity and promoted with the help of top Twitch streamers.
By Peter Adams • Sept. 20, 2024 -
Chipotle plans digital scavenger hunt to dole out $1M in free quesadillas
As part of the effort, three TikTok creators will each drop a text-to-claim code in their content for up to 10,000 consumers to receive a BOGO offer.
By Jessica Deyo • Sept. 19, 2024 -
Dentsu supports next-gen creatives with House of Creators on Roblox
The first phase of the holding company’s new initiative will be focused on the gaming platform, providing mentorship to creators across the globe.
By Jessica Deyo • Sept. 16, 2024 -
Heineken 0.0 brings mobile safe-driving game competition to US
The non-alcoholic beer has enlisted F1 champion Max Verstappen to promote a mobile game competition and larger safe-driving campaign.
By Aaron Baar • Sept. 12, 2024 -
How Target is courting pet owners with a collection designed by ‘fur-fluencers’
A collection of goods tailored to furry friends is complemented by the retailer’s first reality TV-styled social content and national ads starring mascot Bullseye.
By Peter Adams • Updated Sept. 9, 2024 -
‘Maybe It’s Maybelline’ returns, reworked for TikTok era of beauty marketing
The cosmetics brand is promoting the revamped jingle with a team of influencers and heavy play on the video-sharing app favored by Gen Z.
By Peter Adams • Sept. 3, 2024 -
Dove, Venus Williams support teen girls in sports with tennis-inspired soap
The limited-edition Beauty Bar can be obtained via a giveaway and is being supported by partnerships with Black Girls Tennis Club and Bras for Girls.
By Sara Karlovitch • Aug. 29, 2024 -
Celsius centers campaign on college football to further Gen Z marketing
The energy drink’s expanded NIL roster of Heisman hopefuls will feature in a campaign including TV spots, social content and activations across channels.
By Chris Kelly • Aug. 26, 2024 -
Gap gets loose with pop star Troye Sivan in latest dance-heavy ads
Social media-viral song “Funny Thing” by Thundercat soundtracks a seasonal push spotlighting baggy denim clothing.
By Peter Adams • Aug. 21, 2024 -
Snoop Dogg and Solo Stove deliver ‘Blunt Marketing’ in latest ads
The smokeless fire pit maker doubles down on its relationship with the rapper following a previous effort that generated buzz but missed sales goals.
By Sara Karlovitch • Aug. 20, 2024 -
Sriracha maker Lee Kum Kee reaches out to Gen Z with musical campaign
The 135-year-old Asian sauce brand is promoting its Sriracha Chili and Mayo products with a Spotify playlist, 24/7 Twitch livestream and more.
By Jessica Deyo • Aug. 15, 2024 -
James, LeBron James: Lobos 1707 casts NBA legend as spy in new ads
A tongue-in-cheek new campaign from the premium spirits brand backed by the iconic athlete seeks to deliver stronger entertainment value.
By Peter Adams • Aug. 15, 2024 -
5 Gum, Zedd tease hidden bodega rave with social media scavenger hunt
Those who find the secret party spot using clues doled out on social will be offered a glow-in-the-dark 5 Gum x Zedd pack as their ticket.
By Aaron Baar • Aug. 8, 2024 -
NFL, GameSquare tap into football fandom for traveling creator series
“NFL 4 The Fans Live” blends football hype with gaming and creator content and will launch with a multi-city series timed to the NFL calendar.
By Aaron Baar • Aug. 8, 2024 -
Deep Dive
Back-to-school 2024: How brands can win younger consumers as uncertainty endures
The power of Gen Z and Gen Alpha to influence their parents to consider a brand could be the key to success amid another turbulent season.
By Jessica Deyo • Aug. 8, 2024 -
Amazon ranks as top brand on TikTok by earned media value: report
Findings from CreatorIQ and TikTok detail how creators have helped brands like the NBA, Sephora and Fortnite find success on the platform.
By Aaron Baar • Aug. 1, 2024 -
Pacsun teams with Pinterest for ‘Better in Baggy’ fall campaign
Store windows nationwide currently feature QR codes inviting consumers to shop the retailer’s curated fall collection on Pinterest.
By Jessica Deyo • Aug. 1, 2024 -
How Shapermint’s proprietary AI ad tool is fueling profits
CMO Massimiliano Tirocchi explained how the shapewear retailer’s Altair ad tool has helped it streamline content production and gain new customers.
By Christine Blank • July 31, 2024 -
Opinion
How creators and marketers can protect themselves while using AI
The tech’s emergence underscores the importance of proper attribution and collaboration, according to Growth Stack Media’s Jordan Mitchell.
By Jordan Mitchell • July 30, 2024 -
Publicis Groupe acquires influencer-marketing giant Influential
The agency holding company will use Influential’s platform in concert with Epsilon’s insights to help clients find influencers to engage consumers.
By Aaron Baar • July 29, 2024