Influencer Marketing

  • Maya Rudolph in a behind-the-scenes photo from the shooting of M&M's Super Bowl ad
    Image attribution tooltip
    Courtesy of Mars

    M&M’s spokescandies take ‘indefinite pause’ amid polarizing rebrand

    An ad starring Maya Rudolph debuted Wednesday as part of a new storyline that includes the characters and will resolve with their appearance in a Super Bowl spot.

    By Updated Jan. 25, 2023
  • Youtube billboard saying "More than just viewers."
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    Sean Gallup / Staff via Getty Images

    YouTube reclaims VidCon title sponsorship, replacing TikTok

    The Google-owned platform had been a routine sponsor since 2013 but was replaced last year by its ByteDance competitor.

    By Jan. 19, 2023
  • FaZe Clan member Adapt sits in a Porsche
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    Courtesy of FaZe Clan

    Porsche rides with esports giant FaZe Clan to reach next generation of luxury buyers

    The multi-year partnership includes original content, consumer products, esports integrations and digital goods in the Web3 space.

    By Jan. 19, 2023
  • Brazilian singer Anitta holds a Lay's chip in front of a giant speaker display
    Image attribution tooltip
    Courtesy of Frito-Lay North America

    Lay’s and Brazilian superstar Anitta power campaign with potato electricity

    A TV spot features elements of Latino culture, including reggaetón and voceteo, a Puerto Rican and Dominican trend around car sound systems.

    By Jan. 18, 2023
  • Hollister, Social Tourist
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    Courtesy of Hollister

    How Hollister and Forever 21 manage long-term creator relationships

    Execs at NRF’s Big Show discussed creators’ growing influence, including through new standalone brands like Social Tourist, while acknowledging ongoing measurement challenges.

    By Jan. 17, 2023
  • Creator Karen X Cheng shows off 3D art in a McDonald's ad
    Image attribution tooltip
    Courtesy of McDonald's

    McDonald’s ‘tech-forward’ Lunar New Year push features AI-powered ad

    In collaboration with creator Karen X Cheng, the fast food giant is returning to the metaverse and releasing an AR filter on Instagram.

    By Jan. 12, 2023
  • Rémy Martin's Lunar New Year campaign
    Image attribution tooltip
    Courtesy of Rémy Martin

    Rémy Martin blends generations, traditions in Lunar New Year campaign

    Working with several “cultural tastemakers,” the effort celebrates Asian culture across ads, in-person events and a limited-edition bottle.

    By Jan. 10, 2023
  • Sir Mix-A-Lot remixes "Baby Got Back" for Chex Mix
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    Courtesy of Chex Mix

    Chex Mix remixes ‘Baby Got Back’ for bagel chips revival

    The General Mills brand taps into 90s nostalgia, enlisting Sir Mix-A-Lot to rework his iconic track for the first time in the song's 30-year history.

    By Jan. 10, 2023
  • Former NFL star Rob Gronkowski holds a cellphone
    Image attribution tooltip
    Courtesy of FanDuel Group

    FanDuel bets big on Gronk in first Super Bowl spot

    If Rob Gronkowski is able to make a 25-yard field goal during a live Super Bowl ad, FanDuel users will share a $10 million prize.

    By Jan. 9, 2023
  • Three Bored Ape characters wear custom Timex watches
    Image attribution tooltip
    Courtesy of Timex Group

    Timex enters Web3 with Bored Ape NFT collaboration

    Looking to span digital and physical channels, the timepiece brand has teamed with a leading NFT community, despite waning interest in the technology.

    By Updated Jan. 5, 2023
  • Gordon Ramsay in chef's attire sitting behind a box of Triscuit crackers.
    Image attribution tooltip
    Permission granted by Triscuit

    Triscuit embraces its unapologetic side with Gordon Ramsay

    The Mondelez brand shared exclusive details on a repositioning campaign rolling out next year that leans on the chef’s “crunchy but wholesome” persona.

    By Dec. 22, 2022
  • Pete Davidson for Taco Bell
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    Courtesy of Taco Bell

    8 times celebrities showed they still have marketing star power in 2022

    Amid the rise of nano influencers, a number of brands still opted for A-listers — especially if they happened to be Lil Nas X or Pete Davidson.

    By Dec. 20, 2022
  • A bright projection of the Tumblr on a dark floor.
    Image attribution tooltip
    Rob Kim via Getty Images

    Tumblr launches livestreaming to capture bigger share of creator market

    Video integration and monetization capabilities are enabled by Livebox, which also promises content moderation and talent recruitment tools. 

    By Dec. 20, 2022
  • Vans 10-foot "Vans vans" replicas of its Sk8-Hi MTE-3 shoes.
    Image attribution tooltip
    Courtesy of Vans

    Vans creates traveling 10-foot replicas of its shoes

    The two “Vans vans” drove in tandem through New York and gathered over 1 million video views on Instagram.

    By Aaron Baar • Dec. 16, 2022
  • Old Spice's deepfake ad starring Dolph Lundgren
    Image attribution tooltip
    Retrieved from Old Spice on February 24, 2022
    Deep Dive

    9 campaigns that boosted the mood in 2022

    Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise.

    By , , Dec. 12, 2022
  • Meghan Trainor poses with E.l.f. Cosmetics' Halo Glow Liquid Filter for a campaign co-branded by The Weather Channel.
    Image attribution tooltip
    Courtesy of E.l.f. Cosmetics

    E.l.f. forecasts ‘glow storm’ with The Weather Channel, Meghan Trainor

    The pop star takes to TikTok for a special weather report timed to the restocking of the beauty brand’s popular Halo Glow Liquid Filter. 

    By Dec. 8, 2022
  • Actor Lindsay Lohan pours milk into a glass of Pepsi while wearing a red Christmas-themed outfit on a living room couch.
    Image attribution tooltip
    Retrieved from PepsiCo Beverages North America on December 01, 2022

    Pepsi brings ‘Pilk’ to the masses with Lindsay Lohan holiday ad

    The concoction, which mixes the soft drink with milk, is part of a “dirty soda” trend that’s recently taken off thanks to TikTok.

    By Dec. 1, 2022
  • Hasbro livestreaming holiday event
    Image attribution tooltip
    Courtesy of Hasbro

    Nerf launches into NIL marketing, AI imaging with social content

    Videos across social media will feature top college athletes in friendly competitions for the chance to douse someone with a Super Soaker.

    By Aaron Baar • Nov. 30, 2022
  • TxC at a DJ stand wearing red jackets.
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    Courtesy of Anheuser-Busch InBev

    Budweiser rallies over 100 influencers for World Cup effort

    As part of the global campaign, influencers will appear in Lil Baby’s “The World is Yours to Take” music video while also generating individual content.

    By Nov. 17, 2022
  • Pete Davidson confidently spreads his arms above a message that announces the comedian's partnership with male grooming brand Manscaped.
    Image attribution tooltip
    Retrieved from Willie Petersen on July 11, 2022

    Santa pulls a fast one on Pete Davidson in Manscaped’s raunchy holiday ad

    New creative takes advantage of commerce features on platforms like YouTube and builds on a multiyear pact with the “SNL” alum.

    By Nov. 15, 2022
  • McDonald's 2022 FIFA World Cup campaign image featuring Kpop artist ITZY
    Image attribution tooltip
    Courtesy of McDonald's

    McDonald’s draws on ‘Ted Lasso,’ silent TikTok star for World Cup push

    The franchise’s largest global campaign to date asks the question “Wanna go to McDonald’s?” in multiple languages. 

    By Aaron Baar • Nov. 14, 2022
  • Pacsun campaign image for its "PacVerse" holiday push
    Image attribution tooltip
    Courtesy of Pacsun

    Pacsun expands metaverse presence for the holidays

    The PacVerse includes an upside-down world, icy wonderland and futuristic airport terminal in an effort to bridge real life and fantasy.

    By Nov. 7, 2022
  • A shot of a Kohl's parking lot and outdoor signage
    Image attribution tooltip
    Bruce Bennett via Getty Images

    Kohl’s deals-focused holiday blitz features bevy of mobile tactics

    The retailer is making use of a new TikTok feature that lets users shake their phones to reveal a Black Friday discount. 

    By Nov. 1, 2022
  • Kim Kardashian at a KKW Beauty and Fragrance pop-up opening at Westfield Century City in Los Angeles.
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    Presley Ann/Getty Images for ABA via Getty Images

    What Kim Kardashian’s $1.26M fine says about influencer marketing

    Enlisting an influencer can often be a high-risk operation, but there are a few steps marketers can take to avoid the chaos.

    By Jim Singer, Brooks Levering, Piyush Gupta, Luis de Lencquesaing • Oct. 28, 2022
  • A person smiles at smart phone being held up on a tripod.
    Image attribution tooltip
    Courtesy of Walmart

    Walmart launches beta version of content creator platform

    The retailer is strengthening its reach into social commerce by allowing creators to set up affiliate links and access performance data.

    By Dani James • Oct. 18, 2022