Influencer Marketing


  • Consumers dine at a McDonnell's experience at Chain
    Image attribution tooltip
    Courtesy of McDonald's
    Image attribution tooltip

    McDonald’s debuts Chicken Big Mac with dupe restaurant, livestream push

    The burger chain is flexing its marketing muscles — and those of more than a dozen agency partners — around the limited-time offering.

    By Oct. 3, 2024
  • A person using their mobile phone to record a video of themselves.
    Image attribution tooltip
    Tirachard via Getty Images
    Image attribution tooltip

    New brands jump at endorsement deals with influencers, celebrities: study

    Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.

    By Sept. 30, 2024
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline
    Image attribution tooltip
    FreshSplash via Getty Images
    Image attribution tooltip
    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
  • DOJ TikTok COPPA lawsuit for children privacy violations
    Image attribution tooltip
    Michael M. Santiago via Getty Images
    Image attribution tooltip

    Forrester: Online ad tolerance rises while trust remains low

    Gen Z and millennials are showing noticeably higher advertising receptivity, but marketers shouldn’t be taking a victory lap yet, the researcher cautioned.

    By Sept. 26, 2024
  • A virtual influencer appears before a Pacsun store
    Image attribution tooltip
    Courtesy of Pacsun
    Image attribution tooltip

    Virtual influencers gain traction

    The cost, speed and quality of virtual personas are “only poised to improve as GenAI advances,” according to a PitchBook report.

    By Tatiana Walk-Morris • Sept. 26, 2024
  • A screen displaying corporate text against an orange background. A blue Sour Patch Kid gummy sits in an office chair to the right
    Image attribution tooltip
    Permission granted by Sour Patch Kids
    Image attribution tooltip

    Sour Patch Kids translates corporate lingo as Gen Z enters the workforce

    A Sour Translator app that simplifies job chatter into plain terms is supported by retail media, influencers and animated out-of-home ads.

    By Sept. 25, 2024
  • A trio of Fortnite characters run out of a swirling purple portal as part of Twitch's The Glitch.
    Image attribution tooltip
    Permission granted by Amazon Ads
    Image attribution tooltip

    Domino’s, Peloton land on Twitch’s new custom-branded Fortnite worlds

    Game spaces that are part of The Glitch are tailored to each sponsor’s brand identity and promoted with the help of top Twitch streamers.

    By Sept. 20, 2024
  • A Chipotle quesadilla
    Image attribution tooltip
    Courtesy of Chipotle Mexican Grill
    Image attribution tooltip

    Chipotle plans digital scavenger hunt to dole out $1M in free quesadillas

    As part of the effort, three TikTok creators will each drop a text-to-claim code in their content for up to 10,000 consumers to receive a BOGO offer.

    By Sept. 19, 2024
  • Hiroshi Igarashi, the president and global CEO at Dentsu, shakes hands with David Baszucki, the co-founder and CEO of Roblox.
    Image attribution tooltip
    Courtesy of Dentsu
    Image attribution tooltip

    Dentsu supports next-gen creatives with House of Creators on Roblox

    The first phase of the holding company’s new initiative will be focused on the gaming platform, providing mentorship to creators across the globe.

    By Sept. 16, 2024
  • F1 driver Max Verstappen plays Heineken 0.0’s 'Player 0.0' game
    Image attribution tooltip
    Courtesy of Heineken
    Image attribution tooltip

    Heineken 0.0 brings mobile safe-driving game competition to US

    The non-alcoholic beer has enlisted F1 champion Max Verstappen to promote a mobile game competition and larger safe-driving campaign.

    By Aaron Baar • Sept. 12, 2024
  • Target mascot Bullseye, the bull terrier, pushes a shopping car in one of the store's aisles.
    Image attribution tooltip
    Permission granted by Target
    Image attribution tooltip

    How Target is courting pet owners with a collection designed by ‘fur-fluencers’

    A collection of goods tailored to furry friends is complemented by the retailer’s first reality TV-styled social content and national ads starring mascot Bullseye.

    By Updated Sept. 9, 2024
  • Maybelline cosmetics on display
    Image attribution tooltip
    Roy Rochlin/Getty Images via Getty Images
    Image attribution tooltip

    ‘Maybe It’s Maybelline’ returns, reworked for TikTok era of beauty marketing

    The cosmetics brand is promoting the revamped jingle with a team of influencers and heavy play on the video-sharing app favored by Gen Z.

    By Sept. 3, 2024
  • Green bars of soap sits near tennis rackets.
    Image attribution tooltip
    Courtesy of Dove
    Image attribution tooltip

    Dove, Venus Williams support teen girls in sports with tennis-inspired soap

    The limited-edition Beauty Bar can be obtained via a giveaway and is being supported by partnerships with Black Girls Tennis Club and Bras for Girls.

    By Aug. 29, 2024
  • College football player Emeka Egbuka drinks a Celsius
    Image attribution tooltip
    Courtesy of Celsius
    Image attribution tooltip

    Celsius centers campaign on college football to further Gen Z marketing

    The energy drink’s expanded NIL roster of Heisman hopefuls will feature in a campaign including TV spots, social content and activations across channels.

    By Aug. 26, 2024
  • Singer Troye Sivan, wearing a white tee and loose-cut jeans, stands in front of beige background in an ad for Gap
    Image attribution tooltip
    Permission granted by Gap
    Image attribution tooltip

    Gap gets loose with pop star Troye Sivan in latest dance-heavy ads

    Social media-viral song “Funny Thing” by Thundercat soundtracks a seasonal push spotlighting baggy denim clothing.

    By Aug. 21, 2024
  • Snoop Dogg and Warren G. sit around a Solo Stove at night.
    Image attribution tooltip
    Courtesy of Solo Stove
    Image attribution tooltip

    Snoop Dogg and Solo Stove deliver ‘Blunt Marketing’ in latest ads

    The smokeless fire pit maker doubles down on its relationship with the rapper following a previous effort that generated buzz but missed sales goals. 

    By Aug. 20, 2024
  • Campaign imagery for Lee Kum Kee's campaign centered around music showcases individuals in a recording studio with the marketer's sauces on display.
    Image attribution tooltip
    Courtesy of Lee Kum Kee
    Image attribution tooltip

    Sriracha maker Lee Kum Kee reaches out to Gen Z with musical campaign

    The 135-year-old Asian sauce brand is promoting its Sriracha Chili and Mayo products with a Spotify playlist, 24/7 Twitch livestream and more.

    By Aug. 15, 2024
  • LeBron James playing cards in a Lobos 1707 Tequila & Mezcal ad
    Image attribution tooltip
    Courtesy of Lobos 1707 Tequila & Mezcal
    Image attribution tooltip

    James, LeBron James: Lobos 1707 casts NBA legend as spy in new ads

    A tongue-in-cheek new campaign from the premium spirits brand backed by the iconic athlete seeks to deliver stronger entertainment value.

    By Aug. 15, 2024
  • A special pack of 5 gum that features an image of Zedd.
    Image attribution tooltip
    Courtesy of Mars, Inc.
    Image attribution tooltip

    5 Gum, Zedd tease hidden bodega rave with social media scavenger hunt

    Those who find the secret party spot using clues doled out on social will be offered a glow-in-the-dark 5 Gum x Zedd pack as their ticket.

    By Aaron Baar • Aug. 8, 2024
  • Three teens sit together while looking at a phone.
    Image attribution tooltip
    SolStock via Getty Images
    Image attribution tooltip

    NFL, GameSquare tap into football fandom for traveling creator series

    “NFL 4 The Fans Live” blends football hype with gaming and creator content and will launch with a multi-city series timed to the NFL calendar.

    By Aaron Baar • Aug. 8, 2024
  • A man stands in a room reminiscent of a college dorm wearing jeans and a red NYC t-shirt.
    Image attribution tooltip
    Courtesy of Urban Outfitters
    Image attribution tooltip
    Deep Dive

    Back-to-school 2024: How brands can win younger consumers as uncertainty endures

    The power of Gen Z and Gen Alpha to influence their parents to consider a brand could be the key to success amid another turbulent season.

    By Aug. 8, 2024
  • A person holds a smartphone depicting a person holding a skincare product.
    Image attribution tooltip
    Ezra Acayan via Getty Images
    Image attribution tooltip

    Amazon ranks as top brand on TikTok by earned media value: report

    Findings from CreatorIQ and TikTok detail how creators have helped brands like the NBA, Sephora and Fortnite find success on the platform.

    By Aaron Baar • Aug. 1, 2024
  • Pacsun imagery for its "Back to Baggy" fall 2024 campaign, which includes a tie-up with Pinterest.
    Image attribution tooltip
    Courtesy of Pacsun
    Image attribution tooltip

    Pacsun teams with Pinterest for ‘Better in Baggy’ fall campaign

    Store windows nationwide currently feature QR codes inviting consumers to shop the retailer’s curated fall collection on Pinterest.

    By Aug. 1, 2024
  • Two models pose for Shapermint
    Image attribution tooltip
    Courtesy of Shapermint
    Image attribution tooltip

    How Shapermint’s proprietary AI ad tool is fueling profits

    CMO Massimiliano Tirocchi explained how the shapewear retailer’s Altair ad tool has helped it streamline content production and gain new customers.

    By Christine Blank • July 31, 2024
  • A person uses a tripod and phone to make a video
    Image attribution tooltip

    Photo by cottonbro from Pexels

    Image attribution tooltip
    Opinion

    How creators and marketers can protect themselves while using AI

    The tech’s emergence underscores the importance of proper attribution and collaboration, according to Growth Stack Media’s Jordan Mitchell. 

    By Jordan Mitchell • July 30, 2024
  • A person using their mobile phone to record a video of themselves.
    Image attribution tooltip
    Tirachard via Getty Images
    Image attribution tooltip

    Publicis Groupe acquires influencer-marketing giant Influential

    The agency holding company will use Influential’s platform in concert with Epsilon’s insights to help clients find influencers to engage consumers.

    By Aaron Baar • July 29, 2024