Influencer Marketing


  • Spanx's "We Live in Spanx" campaign featuring track athlete Allyson Felix.
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    Courtesy of Spanx
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    Spanx pushes into apparel with first-ever global campaign

    Timed to Women’s History Month, “We Live in Spanx” spans digital and out-of-home and nods to the many roles women are often juggling at once.

    By March 4, 2024
  • Athleta's 'Find Your Movement' campaign imagery.
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    Permission granted by Athleta
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    How Athleta’s ‘Find Your Movement’ campaign evolves the brand

    The multiphase effort arriving amid sales struggles represents “the spark that will light the fire” for the brand, said chief creative officer Julia Leach.

    By March 1, 2024
  • Olipop's imagery for its new "senior soda consultant" job posting.
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    Courtesy of Olipop
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    Olipop seeks best friend creator duo for expenses-paid national tour

    The better-for-you brand will pay its senior soda consultants up to $40,000 to join it at various stops in the U.S. and generate creative digital content.

    By Feb. 29, 2024
  • Michael Cera and a narwhal in a CeraVe video
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    Courtesy of CeraVe
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    Column

    Campaign Trail: CeraVe got weird with Michael Cera to win the Super Bowl

    Led by Ogilvy PR North America, the social- and influencer-focused campaign used earned media to amplify the brand’s first big game ad.

    By Feb. 16, 2024
  • Virtual influencer Imma appears in a Coach ad
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    Courtesy of Coach
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    Coach pairs virtual influencer with real celebs Lil Nas X, Camila Mendes

    “Find Your Courage” looks to engage younger consumers around the complexities of identity and the changing meaning of being “real.”

    By Feb. 15, 2024
  • A Coke Zero billboard
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    Courtesy of Coca-Cola
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    Coke lends Zero Sugar a voice in ads, TikTok filter referencing 2000s pop hit

    Custom typography made from images of condensation, bubbles and fizz is also allowing the product to “speak for itself” for the first time.

    By Updated Feb. 15, 2024
  • A person in a flower field with shades on looking up at the sun
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    Permission granted by Catch+Release Creator Community / Eric Peterson
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    Sponsored by Catch + Release

    6 reasons why influencer marketing will never be the same

    With a new emphasis on authenticity, 2024 might be the year that Influencer Marketing is forced to grow up, evolving from a simple visibility tactic to a way to foster real, meaningful, human connections.

    By Tom Christmann, ECD Catch+Release • Feb. 12, 2024
  • Influencers included in retailer Claire's The Collab program
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    Permission granted by Claire's
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    Claire’s assembles ‘Gen Zalpha’ influencer group to guide creativity

    Ambassadors range from 7 to 17 years old and come from backgrounds spanning the worlds of music, fashion, cooking and more.

    By Feb. 8, 2024
  • Ben Affleck and Charli D'Amelio appear in a Dunkin' ad
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    Courtesy of Dunkin'
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    Dunkin’s latest campaign with Ben Affleck could be headed to Super Bowl

    In a spot that aired during the Grammys, the brand ambassador ponders a career as a pop star in a nod to his dour appearance at the ceremony last year.

    By Feb. 5, 2024
  • Jif "Save the Celery" campaign imagery
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    Retrieved from YouTube on January 31, 2024
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    Jif tackles ‘celery neglect’ on game day with free peanut butter

    “Save the Celery” includes a tie-up with GoPuff to deliver free peanut butter and collaborations with Barstool Sports and the YouTube series “Hot Ones.”

    By Feb. 1, 2024
  • Pepsi takes over the Las Vegas Sphere
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    Courtesy of PepsiCo
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    Pepsi Wild Cherry stokes Super Bowl excitement with Vegas Sphere takeover

    Creators Zach King and Khaby Lame are part of the soft drink brand’s big game blitz, which supports a recent “Get Wild” campaign for Pepsi Wild Cherry.

    By Feb. 1, 2024
  • Individuals and robots working together on brainstorming ideas.
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    Nuttapreya Sirisommai via Getty Images
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    Marketing playbook: Breaking down industry trends to follow in 2024

    Areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

    By Marketing Dive staff • Jan. 26, 2024
  • Person's hands holding a cellphone
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    Chainarong Prasertthai via Getty Images
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    Column

    Sociable: BeReal adds feed for celebrities and brands

    RealBrands will see brand accounts get their own focus in-stream.

    By Andrew Hutchinson • Jan. 25, 2024
  • Paris Hilton recreated in Roblox for a Hilton campaign
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    Courtesy of 11:11 Media
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    Hilton checks in to Paris Hilton’s Roblox world for loyalty push

    The activation demonstrates brands are still exploring ways to draw value from the metaverse even as the technology has lost some of its buzz.

    By Jan. 23, 2024
  • Influencer Zachary Fowler pulls a pizza out of a Solo Stove
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    Courtesy of Solo Brands, Inc
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    Solo Stove names new brand ambassadors on tails of Snoop Dogg stumble

    The smokeless fire pit marketer is looking to turn a new leaf with partners who better represent its outdoor lifestyle positioning.

    By Updated Jan. 30, 2024
  • Snoop Dogg for Solo Stove
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    Courtesy of Solo Stove
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    Solo Stove’s viral Snoop Dogg partnership fails to spark up sales

    Owner Solo Brands kicked off the year by shaking up leadership and cutting its 2023 revenue expectations due to hefty marketing expenditures.

    By Updated Jan. 30, 2024
  • NFL quarterback Kirk Cousins stands in a kitchen in a promotional shoot for brand partner Tostitos
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    Permission granted by Frito-Lay North America
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    Tostitos’ pop-up heads to Super Bowl with meals served by Kirk Cousins

    Consumers can enter an Instagram sweepstakes for the chance to win game tickets and a visit to the Tost by Tostitos casual dining concept. 

    By Jan. 18, 2024
  • Dan Levy is seen on his phone outdoors in an ad for Norton.
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    Retrieved from YouTube on January 17, 2024
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    Norton combats online scams with Dan Levy, Instagram game

    Ads featuring Levy and an interactive Scam Scan game promote the public rollout of Norton’s new scam-detection app.

    By Jan. 18, 2024
  • A picture of a person looking at a mobile phone
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    elmaine Donson via Getty Images
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    Global mobile ad spend to reach $402B in 2024 fueled by social, creators

    The total will represent a 11% increase over 2023, which saw a mobile ad spend of $362 billion, according to Data.ai’s State of Mobile report.

    By Aaron Baar • Jan. 11, 2024
  • An influencer on a mobile phone having a live stream while receiving positive interactions from followers.
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    simplehappyart via Getty Images
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    Deep Dive

    Inside the creator marketing trends expected to go viral in 2024

    Some marketers are betting creator-led advertising is the way forward, while social commerce and artificial intelligence could yield fresh potential.

    By Jan. 11, 2024
  • Halo Top ice cream athlete endorsement program
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    Permission granted by Wells Enterprises, Inc.
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    Halo Top enlists everyday athletes for New Year’s resolutions push

    An endorsement program includes personal training sessions, a talent manager and more to help people achieve their 2024 targets.

    By Jan. 3, 2024
  • A can of Pringles and caviar on two chips
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    Courtesy of Kellogg Company
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    How the pairing of Pringles and caviar went viral on TikTok, Instagram

    The Kellanova potato chip teamed with The Caviar Co. and tapped into the cultural zeitgeist to create a “new snacking occasion.”

    By Christine Blank • Dec. 20, 2023
  • Example gameplay of the Twitch Recap Game
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    Courtesy of Twitch
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    Twitch launches annual recap with new game, marketing push

    The Amazon-owned platform’s end-of-year community recap is being bolstered by a side-scroller game and custom creative on social media.

    By Dec. 11, 2023
  • A person stands in front of a camera recording themselves
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    Phynart Studio via Getty Images
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    Advertisers will ramp up spend on creators in 2024, IAB forecasts

    Growth in digital video consumption is being driven by consumer interest in creator content, per a new report from the IAB and TalkShoppe.

    By Dec. 7, 2023
  • Members of the 2023 Gillette Gaming Alliance.
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    Courtesy of Gillette
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    Gillette encourages gamers to ‘hit reset’ for global campaign

    The marketer’s long-running Gillette Gaming Alliance will be active on Twitch, YouTube and social media to share gaming content and grooming tips.

    By Nov. 30, 2023