Green Giant taps Corn Kid’s enthusiasm for first national campaign in 7 years

Developed with agency GYK Antler, the B&G Foods label’s latest effort doubles down on its work with the viral internet sensation.

By Peter Adams • Sept. 20, 2023

NYX turns Gen Z stars into Universal Monsters for Halloween campaign

The “Mon-Star Bash” brings together influencers, an original song and Roblox as the makeup brand looks to engage with digitally native consumers. 

By Chris Kelly • Sept. 19, 2023

Frito-Lay enrolls Megan Thee Stallion at Flamin’ Hot University

A campaign around a fictitious university — “FU” for short — includes online courses, merch and scholarship funds.

By Chris Kelly • Sept. 19, 2023

Why creator influence is primed to grow on heels of Hollywood strikes

As creators potentially gain more influence amid a content void, marketers may need to adjust their media strategies accordingly.

By Aaron Baar • Sept. 14, 2023

Lysol debuts Air-aoke pop-up to showcase new sanitizer’s power

Music Midtown attendees can sign up for the pop-up via QR code, with artistic depictions of viruses and bacteria appearing on LED screens as they sing.

By Chris Kelly • Sept. 14, 2023

How Champion shifted its brand name from a noun to a verb with new campaign

The brand’s President of Global Activewear Vanessa LeFebvre explained the approach behind the purpose-driven “Champion What Moves You.”

By Chris Kelly • Sept. 13, 2023

Dunkin’ taps Ben Affleck, Ice Spice to put a name to its new fall drink

An ad promoting the limited-time Ice Spice Munchkins Drink is the first work since the chain formalized its partnership with Affleck’s Artists Equity.

By Jessica Deyo • Sept. 12, 2023

McCann streamlines social, influencer services under new content studio

McCann Content Studio will integrate ITB and McCann Live as the lines between social and creator strategies continue to blur. 

By Peter Adams • Sept. 11, 2023

World Surfing League promotes finals with Candy Crush tournament

The in-game Soda Surf Cup arrives ahead of the real-world Rip Curl Finals and includes giveaways and a tie-up with popular TikTok creator Kyle Gordon.

By Jessica Deyo • Sept. 7, 2023

How Lowe’s is leveraging its NFL deal to inspire DIYers with new campaign

Head of marketing Jen Wilson also explained how in-housing its retail media efforts and restructuring its marketing organization have paid off for the brand.

By Chris Kelly • Sept. 7, 2023

Heineken combines PC with beer fridge in overture to hardcore gamers

A device that simultaneously keeps drinks and gaming hardware cool is meant to recognize the overlooked community of PC modders.

By Peter Adams • Sept. 5, 2023

Nissan soups up ‘Heisman House’ with Zillow, creator partnerships

The 13th iteration of the automaker’s college football campaign is ramping up digital outreach, with influencer marketing and NFTs factoring in the blitz.

By Peter Adams • Aug. 31, 2023

Trolli brings multiplayer game PUBG to life with scavenger hunt experience

 A tie-up with the popular battle royale game includes custom character skins and a major presence at the PAX West convention.

By Peter Adams • Aug. 30, 2023

PepsiCo unretires football greats with portfolio-wide NFL kickoff campaign

Dan Marino, Emmitt Smith, Jerry Rice and Randy Moss contemplate returning to the field in a spot that features Doritos, Lay’s, Starry, Mtn Dew and more.

By Chris Kelly • Aug. 30, 2023

How Häagen-Dazs met its $1.5M commitment to underrepresented creators

CMO Elizabell Marquez explained how the brand has supported creators and brought their work into its advertising.

By Chris Kelly • Aug. 21, 2023

What brands should know about the FTC’s updated Endorsement Guides

The latest changes could impact marketers that team with social media influencers, according to Lauren Carey, an associate at Lewis Rice.

By Lauren Carey • Aug. 16, 2023

DraftKings tells bettors ‘the crown is yours’ in latest Kevin Hart ads

CMO Stephanie Sherman said past marketing with the comedian, including a recent Super Bowl ad, has helped communicate DraftKings’ value.

By Aaron Baar • Aug. 14, 2023

How Coca-Cola cooked up meals with ‘The Bear,’ Gigi Hadid and more

“A Recipe for Magic” was cited as an example of how Coke linked its brand to consumption occasions en route to 11% organic revenue growth in Q2.

By Chris Kelly • July 26, 2023

Pizza Hut mutates Twitch streamer into ‘Ninja Turtle’

As part of a tie-up with the film franchise’s latest entry, a VTuber will transform into Donatello during the chain's ongoing "Friday Night Bites" livestream.

By Chris Kelly • July 26, 2023

Gatorade teams with Meta, The Weather Channel for summer PSA

The PepsiCo brand also announced that it has named Laundry Service as its new agency of record across social media and digital.

By Jessica Deyo • July 25, 2023

TikTok, FIFA strike creator-driven content partnership for Women’s World Cup

The pair will collaborate with creators from 16 countries to help generate public and behind-the-scenes content for fans during the tournament.

By Aaron Baar • July 20, 2023

PepsiCo deepens soccer ties with EA Sports partnership

The multi-year, global tie-up elevates flagship brands Pepsi, Lay’s and Gatorade as partners of the forthcoming EA Sports FC video game.

By Sara Karlovitch • July 12, 2023

The Body Shop teams with HeadCount to continue purpose-driven work

The beauty retailer's roster of youth activists will utilize livestreams, digital storytelling and live events to spread the word about voting access.

By Chris Kelly • July 6, 2023

Cottonelle enlists Ken Jeong to turn brand ambassadors into ‘assvertisers’

The Kimberly-Clark brand will give four consumers $10,000 each and a pair of Cottonelle joggers in exchange for generating social content.

By Chris Kelly • July 5, 2023

Jack in the Box, Corona kick back for summer with help from Snoop Dogg

The ubiquitous brand ambassador serves as guide for an experience consumers can access by scanning QR codes on Corona products.

By Peter Adams • June 30, 2023