Influencer Marketing

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    Publicis again raises guidance as personalization bets attract clients

    Account wins from marketers like Hershey underpinned a positive quarter that delivered 5.8% organic growth and saw two large acquisitions.

    By • Oct. 21, 2024
  • Campaign imagery for Selena Gomez-owned Rare Beauty's first-ever brand campaign, "Every Side of You."
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    Courtesy of Fred & Farid Los Angeles
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    Rare Beauty celebrates ‘Every Side of You’ for first global campaign

    The Selena Gomez-founded cosmetics brand is putting individuality at the center of its marketing as it continues to hold favor among Gen Z.

    By • Oct. 21, 2024
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
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    Permission granted by Advertising Week New York
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    Moët Hennessy on balancing generative AI hype with luxury expectations

    Everything from programmatic to virtual influencers could be impacted by the emergent tech, executives said at Advertising Week New York.

    By • Oct. 17, 2024
  • Consumers dine at a McDonnell's experience at Chain
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    Courtesy of McDonald's
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    McDonald’s debuts Chicken Big Mac with dupe restaurant, livestream push

    The burger chain has revealed two spots featuring the limited-time offering starring “Fresh Off The Boat” castmates Randall Park and Hudson Yang.

    By • Updated Oct. 15, 2024
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    Tirachard via Getty Images
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    New brands jump at endorsement deals with influencers, celebrities: study

    Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.

    By • Sept. 30, 2024
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    Michael M. Santiago via Getty Images
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    Forrester: Online ad tolerance rises while trust remains low

    Gen Z and millennials are showing noticeably higher advertising receptivity, but marketers shouldn’t be taking a victory lap yet, the researcher cautioned.

    By • Sept. 26, 2024
  • A virtual influencer appears before a Pacsun store
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    Courtesy of Pacsun
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    Virtual influencers gain traction

    The cost, speed and quality of virtual personas are “only poised to improve as GenAI advances,” according to a PitchBook report.

    By Tatiana Walk-Morris • Sept. 26, 2024
  • A screen displaying corporate text against an orange background. A blue Sour Patch Kid gummy sits in an office chair to the right
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    Permission granted by Sour Patch Kids
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    Sour Patch Kids translates corporate lingo as Gen Z enters the workforce

    A Sour Translator app that simplifies job chatter into plain terms is supported by retail media, influencers and animated out-of-home ads.

    By • Sept. 25, 2024
  • A trio of Fortnite characters run out of a swirling purple portal as part of Twitch's The Glitch.
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    Permission granted by Amazon Ads
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    Domino’s, Peloton land on Twitch’s new custom-branded Fortnite worlds

    Game spaces that are part of The Glitch are tailored to each sponsor’s brand identity and promoted with the help of top Twitch streamers.

    By • Sept. 20, 2024
  • A Chipotle quesadilla
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    Courtesy of Chipotle Mexican Grill
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    Chipotle plans digital scavenger hunt to dole out $1M in free quesadillas

    As part of the effort, three TikTok creators will each drop a text-to-claim code in their content for up to 10,000 consumers to receive a BOGO offer.

    By • Sept. 19, 2024
  • Hiroshi Igarashi, the president and global CEO at Dentsu, shakes hands with David Baszucki, the co-founder and CEO of Roblox.
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    Courtesy of Dentsu
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    Dentsu supports next-gen creatives with House of Creators on Roblox

    The first phase of the holding company’s new initiative will be focused on the gaming platform, providing mentorship to creators across the globe.

    By • Sept. 16, 2024
  • F1 driver Max Verstappen plays Heineken 0.0’s 'Player 0.0' game
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    Courtesy of Heineken
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    Heineken 0.0 brings mobile safe-driving game competition to US

    The non-alcoholic beer has enlisted F1 champion Max Verstappen to promote a mobile game competition and larger safe-driving campaign.

    By Aaron Baar • Sept. 12, 2024
  • Target mascot Bullseye, the bull terrier, pushes a shopping car in one of the store's aisles.
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    Permission granted by Target
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    How Target is courting pet owners with a collection designed by ‘fur-fluencers’

    A collection of goods tailored to furry friends is complemented by the retailer’s first reality TV-styled social content and national ads starring mascot Bullseye.

    By • Updated Sept. 9, 2024
  • Maybelline cosmetics on display
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    Roy Rochlin/Getty Images via Getty Images
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    ‘Maybe It’s Maybelline’ returns, reworked for TikTok era of beauty marketing

    The cosmetics brand is promoting the revamped jingle with a team of influencers and heavy play on the video-sharing app favored by Gen Z.

    By • Sept. 3, 2024
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    Courtesy of Dove
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    Dove, Venus Williams support teen girls in sports with tennis-inspired soap

    The limited-edition Beauty Bar can be obtained via a giveaway and is being supported by partnerships with Black Girls Tennis Club and Bras for Girls.

    By • Aug. 29, 2024
  • College football player Emeka Egbuka drinks a Celsius
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    Courtesy of Celsius
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    Celsius centers campaign on college football to further Gen Z marketing

    The energy drink’s expanded NIL roster of Heisman hopefuls will feature in a campaign including TV spots, social content and activations across channels.

    By • Aug. 26, 2024
  • Singer Troye Sivan, wearing a white tee and loose-cut jeans, stands in front of beige background in an ad for Gap
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    Permission granted by Gap
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    Gap gets loose with pop star Troye Sivan in latest dance-heavy ads

    Social media-viral song “Funny Thing” by Thundercat soundtracks a seasonal push spotlighting baggy denim clothing.

    By • Aug. 21, 2024
  • Snoop Dogg and Warren G. sit around a Solo Stove at night.
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    Courtesy of Solo Stove
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    Snoop Dogg and Solo Stove deliver ‘Blunt Marketing’ in latest ads

    The smokeless fire pit maker doubles down on its relationship with the rapper following a previous effort that generated buzz but missed sales goals. 

    By • Aug. 20, 2024
  • Campaign imagery for Lee Kum Kee's campaign centered around music showcases individuals in a recording studio with the marketer's sauces on display.
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    Courtesy of Lee Kum Kee
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    Sriracha maker Lee Kum Kee reaches out to Gen Z with musical campaign

    The 135-year-old Asian sauce brand is promoting its Sriracha Chili and Mayo products with a Spotify playlist, 24/7 Twitch livestream and more.

    By • Aug. 15, 2024
  • LeBron James playing cards in a Lobos 1707 Tequila & Mezcal ad
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    Courtesy of Lobos 1707 Tequila & Mezcal
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    James, LeBron James: Lobos 1707 casts NBA legend as spy in new ads

    A tongue-in-cheek new campaign from the premium spirits brand backed by the iconic athlete seeks to deliver stronger entertainment value.

    By • Aug. 15, 2024
  • A special pack of 5 gum that features an image of Zedd.
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    Courtesy of Mars, Inc.
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    5 Gum, Zedd tease hidden bodega rave with social media scavenger hunt

    Those who find the secret party spot using clues doled out on social will be offered a glow-in-the-dark 5 Gum x Zedd pack as their ticket.

    By Aaron Baar • Aug. 8, 2024
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    SolStock via Getty Images
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    NFL, GameSquare tap into football fandom for traveling creator series

    “NFL 4 The Fans Live” blends football hype with gaming and creator content and will launch with a multi-city series timed to the NFL calendar.

    By Aaron Baar • Aug. 8, 2024
  • A man stands in a room reminiscent of a college dorm wearing jeans and a red NYC t-shirt.
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    Courtesy of Urban Outfitters
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    Deep Dive

    Back-to-school 2024: How brands can win younger consumers as uncertainty endures

    The power of Gen Z and Gen Alpha to influence their parents to consider a brand could be the key to success amid another turbulent season.

    By • Aug. 8, 2024
  • A person holds a smartphone depicting a person holding a skincare product.
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    Ezra Acayan via Getty Images
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    Amazon ranks as top brand on TikTok by earned media value: report

    Findings from CreatorIQ and TikTok detail how creators have helped brands like the NBA, Sephora and Fortnite find success on the platform.

    By Aaron Baar • Aug. 1, 2024
  • Pacsun imagery for its "Back to Baggy" fall 2024 campaign, which includes a tie-up with Pinterest.
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    Courtesy of Pacsun
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    Pacsun teams with Pinterest for ‘Better in Baggy’ fall campaign

    Store windows nationwide currently feature QR codes inviting consumers to shop the retailer’s curated fall collection on Pinterest.

    By • Aug. 1, 2024