Influencer Marketing
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Bryan Thomas via Getty Images
J. Crew taps Skims marketer as CMO to boost cultural relevance
Julia Collier helped turn Kim Kardashian’s Skims into a trendy name with moves like striking its first major sports sponsorship last year.
By Peter Adams • Dec. 6, 2024 -
Retrieved from Cameo on December 04, 2024
Cameo welcomes over 31,000 self-enrolled creators with CameoX
The fan connection app is appealing to the masses with a new onboarding policy that has resulted in over 155,000 Cameos over the last 18 months.
By Aaron Baar • Dec. 5, 2024 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of Powerade
Why Powerade is letting athletes pause partnerships to prioritize mental health
Part of the Coca-Cola brand’s “Pause is Power” platform, The Athletes Code program was created by WPP Open X and led by Ogilvy.
By Chris Kelly • Dec. 5, 2024 -
Courtesy of Gap
Deep Dive7 top campaigns from 2024 and the tactics that drove success
These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less.
By Peter Adams , Jessica Deyo , Sara Karlovitch , Chris Kelly • Dec. 3, 2024 -
Retrieved from Google on November 22, 2024
Why Google Shopping turned holiday gift-giving into a game show
A campaign around the friendly competition of gifting also includes ads with Dwyane Wade and Gabrielle Union and Charli XCX and Troye Sivan.
By Chris Kelly • Nov. 25, 2024 -
Permission granted by Bose
Q&ABose CMO on driving the brand’s cultural impact and the coming AI shakeout
Jim Mollica, Bose’s first global marketing chief, spoke with Marketing Dive about evolving the 60-year-old brand through more emotionally led marketing.
By Peter Adams • Nov. 21, 2024 -
Courtesy of Lexus
Lexus marks 25 years of ‘December to Remember’ with nostalgic ads
Two new commercials under the brand’s long-running holiday campaign see it continuing to focus on striking a balance between product and emotion.
By Jessica Deyo • Nov. 19, 2024 -
Permission granted by Tide
Why Tide is shifting to social-first marketing for its latest NFL blitz
The Woven Collaborative, a unit comprised of various agencies and Tide’s internal creative team, is behind the brand’s most content-rich NFL effort yet.
By Peter Adams • Nov. 14, 2024 -
Courtesy of True Religion
Deep Dive‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers
Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence.
By Jessica Deyo • Nov. 13, 2024 -
sanjeri via Getty Images
Publicis again raises guidance as personalization bets attract clients
Account wins from marketers like Hershey underpinned a positive quarter that delivered 5.8% organic growth and saw two large acquisitions.
By Peter Adams • Oct. 21, 2024 -
Courtesy of Fred & Farid Los Angeles
Rare Beauty celebrates ‘Every Side of You’ for first global campaign
The Selena Gomez-founded cosmetics brand is putting individuality at the center of its marketing as it continues to hold favor among Gen Z.
By Jessica Deyo • Oct. 21, 2024 -
Permission granted by Advertising Week New York
Moët Hennessy on balancing generative AI hype with luxury expectations
Everything from programmatic to virtual influencers could be impacted by the emergent tech, executives said at Advertising Week New York.
By Peter Adams • Oct. 17, 2024 -
Courtesy of McDonald's
McDonald’s debuts Chicken Big Mac with dupe restaurant, livestream push
The burger chain has revealed two spots featuring the limited-time offering starring “Fresh Off The Boat” castmates Randall Park and Hudson Yang.
By Chris Kelly • Updated Oct. 15, 2024 -
Tirachard via Getty Images
New brands jump at endorsement deals with influencers, celebrities: study
Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.
By Sara Karlovitch • Sept. 30, 2024 -
Michael M. Santiago via Getty Images
Forrester: Online ad tolerance rises while trust remains low
Gen Z and millennials are showing noticeably higher advertising receptivity, but marketers shouldn’t be taking a victory lap yet, the researcher cautioned.
By Peter Adams • Sept. 26, 2024 -
Courtesy of Pacsun
Virtual influencers gain traction
The cost, speed and quality of virtual personas are “only poised to improve as GenAI advances,” according to a PitchBook report.
By Tatiana Walk-Morris • Sept. 26, 2024 -
Permission granted by Sour Patch Kids
Sour Patch Kids translates corporate lingo as Gen Z enters the workforce
A Sour Translator app that simplifies job chatter into plain terms is supported by retail media, influencers and animated out-of-home ads.
By Peter Adams • Sept. 25, 2024 -
Permission granted by Amazon Ads
Domino’s, Peloton land on Twitch’s new custom-branded Fortnite worlds
Game spaces that are part of The Glitch are tailored to each sponsor’s brand identity and promoted with the help of top Twitch streamers.
By Peter Adams • Sept. 20, 2024 -
Courtesy of Chipotle Mexican Grill
Chipotle plans digital scavenger hunt to dole out $1M in free quesadillas
As part of the effort, three TikTok creators will each drop a text-to-claim code in their content for up to 10,000 consumers to receive a BOGO offer.
By Jessica Deyo • Sept. 19, 2024 -
Courtesy of Dentsu
Dentsu supports next-gen creatives with House of Creators on Roblox
The first phase of the holding company’s new initiative will be focused on the gaming platform, providing mentorship to creators across the globe.
By Jessica Deyo • Sept. 16, 2024 -
Courtesy of Heineken
Heineken 0.0 brings mobile safe-driving game competition to US
The non-alcoholic beer has enlisted F1 champion Max Verstappen to promote a mobile game competition and larger safe-driving campaign.
By Aaron Baar • Sept. 12, 2024 -
Permission granted by Target
How Target is courting pet owners with a collection designed by ‘fur-fluencers’
A collection of goods tailored to furry friends is complemented by the retailer’s first reality TV-styled social content and national ads starring mascot Bullseye.
By Peter Adams • Updated Sept. 9, 2024 -
Roy Rochlin/Getty Images via Getty Images
‘Maybe It’s Maybelline’ returns, reworked for TikTok era of beauty marketing
The cosmetics brand is promoting the revamped jingle with a team of influencers and heavy play on the video-sharing app favored by Gen Z.
By Peter Adams • Sept. 3, 2024 -
Courtesy of Dove
Dove, Venus Williams support teen girls in sports with tennis-inspired soap
The limited-edition Beauty Bar can be obtained via a giveaway and is being supported by partnerships with Black Girls Tennis Club and Bras for Girls.
By Sara Karlovitch • Aug. 29, 2024 -
Courtesy of Celsius
Celsius centers campaign on college football to further Gen Z marketing
The energy drink’s expanded NIL roster of Heisman hopefuls will feature in a campaign including TV spots, social content and activations across channels.
By Chris Kelly • Aug. 26, 2024
