Influencer Marketing: Page 2

  • Tums Fantasy Foodball Pool spokesperson Vince Wilfork
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    Courtesy of Tums
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    Deep Dive

    As Super Bowl’s cultural cachet grows, brands look beyond in-game ads

    Avocados From Mexico, Tostitos and Twix are among the brands looking to engage with tuned-in consumers without paying millions for an in-game ad.

    By • Feb. 6, 2025
  • A triptych of photos show Post Malone promoting a new Oreo cookie on Snapchat against a yellow background
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    Permission granted by Oreo
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    Oreo hypes Post Malone cookie drop with new Snapchat ad format

    The Mondelez marketer is the first in the snack category to take advantage of Sponsored Snaps, which include a link to make a purchase.

    By • Feb. 5, 2025
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Lady Gaga wearing a white gown appears in a promotional image for Mastercard to promote her album "Mayhem."
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    Permission granted by Mastercard
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    Mastercard helps Lady Gaga fans sow ‘Mayhem’ in music culture play

    A tie-up with Gaga around her eighth studio album saw the payments marketer unveil the singer’s latest single around the Grammy Awards.

    By • Feb. 3, 2025
  • Top view of businesspeople discuss idea while team joining meeting
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    NanoStockk via Getty Images
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    Inside the marketing industry trends to follow in 2025

    During what could be a banner year, a focus on generative AI and the connected TV-retail media convergence key into where the industry is headed.

    By Marketing Dive staff • Jan. 31, 2025
  • Young people sitting on the stairs and using smartphones.
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    Stock via Getty Images
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    Creators can be a full-funnel marketing tactic, Snap study finds

    Conducted with OMG, the study touts Snapchat’s creator ecosystem at a time when TikTok’s future in the U.S. remains undetermined.

    By Aaron Baar • Jan. 27, 2025
  • Ciara Miller and Amanda Batula lounge in bed wearing Kind hoodies.
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    Courtesy of Kind
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    Kind embraces Gen Z trend bed rotting in new campaign

    One of Dictionary.com’s 2024 new words, bed rotting — laying in bed during the day — has been embraced by younger consumers as a form of self-care.

    By • Jan. 24, 2025
  • A line of people outside Pacsun's SoHo flagship store.
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    Courtesy of Pacsun
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    Pacsun’s TikTok marketing won over Gen Z. What’s next amid ban anxiety?

    At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but feared for creators.

    By • Jan. 15, 2025
  • John Cena in a McDonald's ad
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    Courtesy of McDonald's
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    McDonald’s value menu launch gets inspirational boost from John Cena

    The actor-wrestler appears in new ads that turn into a oddball spiel about the transformational power of the McValue platform. 

    By • Jan. 7, 2025
  • Five cans of Athletic Brewing's flagship beers
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    Courtesy of Athletic Brewing
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    Inside Athletic Brewing’s marketing as reach expands for nonalcoholic beer

    CMO Andrew Katz explains how a new multimillion-dollar campaign addresses the entrance of more "big guys" into the nonalcoholic category.

    By • Jan. 6, 2025
  • Sabrina Carpenter shakes espresso in a Dunkin ad
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    Retrieved from Dunkin on January 02, 2025
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    Dunkin’ gets racy with Sabrina Carpenter in ‘Shake That Ess’ campaign

    The celebrity-led effort promoting a new limited-time iced espresso beverage is part of the chain’s strategy of building a “cinematic universe” with Artists Equity.

    By • Jan. 2, 2025
  • A collection of helmets for all 32 National Football League teams is on display against a wall which has the NFL shield logo at its center.
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    Duane Prokop via Getty Images
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    NFL teams with Betches Media to grow viewership among women

    The women-focused entertainment platform will have access to tentpole events like the Super Bowl to fuel content including social and digital campaigns.

    By Aaron Baar • Dec. 19, 2024
  • JBL Campus
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    Courtesy of JBL
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    How JBL’s college marketing is evolving to deliver long-term brand value

    Influencer content on Instagram and TikTok is “blowing away” industry benchmarks, according to marketing execs at the Harman-owned brand.

    By • Dec. 18, 2024
  • Collage of pictures of food and people
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    Permission granted by PepsiCo Foods US
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    Sponsored by D3 (PepsiCo Foods US)

    An ‘anti-marketing’ marketing channel for Gen Z

    How the FLVR social channel has grown into one of the biggest branded food entertainment communities on TikTok.

    By James Clarke, Senior Director - Digital & Social, D3 (PepsiCo Foods US) • Dec. 16, 2024
  • A sign on a J. Crew store on 5th Avenue in New York City.
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    Bryan Thomas via Getty Images
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    J. Crew taps Skims marketer as CMO to boost cultural relevance

    Julia Collier helped turn Kim Kardashian’s Skims into a trendy name with moves like striking its first major sports sponsorship last year.

    By • Dec. 6, 2024
  • Cameo app
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    Retrieved from Cameo on December 04, 2024
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    Cameo welcomes over 31,000 self-enrolled creators with CameoX

    The fan connection app is appealing to the masses with a new onboarding policy that has resulted in over 155,000 Cameos over the last 18 months.

    By Aaron Baar • Dec. 5, 2024
  • Alex Morgan holds The Athlete's Code for Powerade
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    Courtesy of Powerade
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    Why Powerade is letting athletes pause partnerships to prioritize mental health

    Part of the Coca-Cola brand’s “Pause is Power” platform, The Athletes Code program was created by WPP Open X and led by Ogilvy.

    By • Dec. 5, 2024
  • Tyla and dancers appear in a Gap ad
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    Courtesy of Gap
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    Deep Dive

    7 top campaigns from 2024 and the tactics that drove success

    These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less.

    By , , , • Dec. 3, 2024
  • Google Shopping Can You Gift It?
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    Retrieved from Google on November 22, 2024
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    Why Google Shopping turned holiday gift-giving into a game show

    A campaign around the friendly competition of gifting also includes ads with Dwyane Wade and Gabrielle Union and Charli XCX and Troye Sivan.

    By • Nov. 25, 2024
  • Singer Tyla sits on a beige couch against a blue background in an ad for Bose
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    Permission granted by Bose
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    Q&A

    Bose CMO on driving the brand’s cultural impact and the coming AI shakeout

    Jim Mollica, Bose’s first global marketing chief, spoke with Marketing Dive about evolving the 60-year-old brand through more emotionally led marketing.

    By • Nov. 21, 2024
  • Campaign imagery supporting two new spots as part of Lexus' "December to Remember" campaign
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    Courtesy of Lexus
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    Lexus marks 25 years of ‘December to Remember’ with nostalgic ads

    Two new commercials under the brand’s long-running holiday campaign see it continuing to focus on striking a balance between product and emotion. 

    By • Nov. 19, 2024
  • Anthony "Spice" Adams, wearing Buffalo Bills paraphernalia, stands next to a fan at a tailgate
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    Permission granted by Tide
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    Why Tide is shifting to social-first marketing for its latest NFL blitz

    The Woven Collaborative, a unit comprised of various agencies and Tide’s internal creative team, is behind the brand’s most content-rich NFL effort yet.

    By • Nov. 14, 2024
  • Megan Thee Stallion for True Religion
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    Courtesy of True Religion
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    Deep Dive

    ‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers

    Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence.

    By • Nov. 13, 2024
  • People speaking during a conference event.
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    sanjeri via Getty Images
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    Publicis again raises guidance as personalization bets attract clients

    Account wins from marketers like Hershey underpinned a positive quarter that delivered 5.8% organic growth and saw two large acquisitions.

    By • Oct. 21, 2024
  • Campaign imagery for Selena Gomez-owned Rare Beauty's first-ever brand campaign, "Every Side of You."
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    Courtesy of Fred & Farid Los Angeles
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    Rare Beauty celebrates ‘Every Side of You’ for first global campaign

    The Selena Gomez-founded cosmetics brand is putting individuality at the center of its marketing as it continues to hold favor among Gen Z.

    By • Oct. 21, 2024
  • A trio of executives sit on a stage at Advertising Week New York 2024
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    Permission granted by Advertising Week New York
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    Moët Hennessy on balancing generative AI hype with luxury expectations

    Everything from programmatic to virtual influencers could be impacted by the emergent tech, executives said at Advertising Week New York.

    By • Oct. 17, 2024