Influencer Marketing: Page 2


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    Skullcandy released a video as part of its "Find Your Frequency" campaign. The image was retrieved from this video on April 6, 2022.

    Skullcandy keys into music, self-expression in yearlong social push

    "Find Your Frequency" will feature one theme each month, spotlighting ambassador tie-ins that illustrate how music can inspire living authentically.

    By April 7, 2022
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    Courtesy of Express

    How Express drove revenue gains, 20% traffic bump with digital experiences

    After adding more modern shopping features and functionalities in its app, the retail brand saw average order value rise 27% from a year earlier.

    By March 31, 2022
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    Courtesy of Pizza Hut

    Pizza Hut rides 'struggle bus' with experiential push

    After a stop at the Final Four, the bus will support college students during exams and host a special episode of Betches dating podcast "U UP?"

    By March 30, 2022
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    Courtesy of Adidas

    Adidas creates paid affiliate program for more than 50K student-athletes

    The effort allows any eligible student athlete at an Adidas-partnered NCAA Division I university to become a paid affiliate brand ambassador.

    By Cara Salpini • March 23, 2022
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    Courtesy of Pepsi

    Pepsi enlists silent TikTok star Khaby Lame to pour new nitro cola

    Lame, who's accrued more than 135 million followers, wordlessly showcases the proper way to serve Nitro Pepsi in print ads, billboards and social videos.

    By March 22, 2022
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    Courtesy of Arby's

    Arby's CMO dishes on Pusha T diss track

    To launch a spicy fish sandwich, the QSR tapped the rapper to take shots at McDonald's and the Filet-O-Fish.

    By March 22, 2022
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    Courtesy of Honda

    Honda tunes up Twitch strategy beyond gaming with DreamLab

    The lifestyle-focused page hosts weekly content like DJ competitions and pop culture discussions in the race to win over younger drivers.

    By March 18, 2022
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    Courtesy of Heineken

    Heineken parodies metaverse with virtual brew

    Developed with Publicis Italy and Le Pub, the activation leans into metaverse hype and boasts "no calories, no hidden ingredients, and no beer."

    By March 18, 2022
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    Courtesy of Spotify Media Kit

    How podcasts are helping brands meet DEI commitments

    Multicultural podcast agency Pod Digital Media recently inked an eight-figure deal with McDonald's as the brand invests in diverse media.

    By March 14, 2022
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    Courtesy of Dollar Shave Club

    Dollar Shave Club signs 'chin-fluencer' to NIL deal for March Madness

    The effort is part of the Unilever brand's "Noticeably Smooth" campaign, which also features a quirky mafia-themed spot that will air during the tournament.

    By March 10, 2022
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    Photo by cottonbro from Pexels

    66% of brands spent more on creator marketing in past year

    Social commerce, TikTok and full-funnel measurement top the list of fresh developments marketers will explore in the year ahead, CreatorIQ predicts.

    By March 3, 2022
  • Denny's refreshes 24/7 heritage with help of diverse TikTok stars

    A new brand platform targets younger diners through influencer menu collaborations positioned as different from common "hacks" in the category.

    By Feb. 28, 2022
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    Courtesy of Kraft Heinz

    Kraft Singles squares up with Kelis on culture play

    The first cheese-inspired "Singles Single" follows buzzy Kraft Heinz campaigns like the Oscar Mayer bologna face mask.

    By Feb. 25, 2022
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    Retrieved from Twitch on January 20, 2021

    Twitch unveils guaranteed ad income for select creators

    The streaming service is encouraging select creators to run advertisements on their channels for a flat rate.

    By Feb. 24, 2022
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    Photo by cottonbro from Pexels

    How the producer economy is changing influencer marketing

    Brands that become content producers have more flexibility, including how they negotiate relationships with influencers.

    By Feb. 10, 2022
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    Courtesy of Snap

    Universal, Snap host virtual concert to promote J-Lo's 'Marry Me'

    Snapchat users were able to see their Bitmoji in the crowd as film stars Jennifer Lopez and Maluma performed as avatars.

    By Feb. 3, 2022
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    Courtesy of DoorDash

    Shake Shack hooks up with DoorDash for chicken sandwich-themed dating site

    The brands are linking to help spicy food lovers "eat cute" in time for Valentine's Day with an effort that could generate valuable first-party data.

    By Feb. 3, 2022
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    Courtesy of Groupon

    Groupon invites fans to Gronk's house for Super Bowl party

    Promoted with an ad on YouTube, Groupon's experiential activation highlights the type of experiences offered on its marketplace.

    By Nina Lentini and Chris Kelly • Jan. 25, 2022
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    Courtesy of Marriott International, Inc.

    Marriott seeks TikTok creators to drive content around loyalty program

    Marriott Bonvoy TikTok Correspondents will creatively document everything they encounter on social media, reinforcing how essential travel can be.

    By Nina Lentini • Jan. 18, 2022
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    Courtesy of Immortals

    Progressive inks esports naming rights deal in latest sign of category's maturation

    Regular sponsored Twitch streams and a shared space with Immortals in Minecraft demonstrate how media tactics differ from traditional sports tie-ups.

    By Jan. 14, 2022
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    Dia Dipasupil via Getty Images
    Deep Dive

    Looking ahead: 9 trends that will steer marketing in 2022

    Marketers face a steep road this year juggling emergent tech and changes to online tracking while trying to meet the shifting moods of pandemic-weary consumers.

    By , , Jan. 11, 2022
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    Photo by cottonbro from Pexels

    User-created content — especially video — gains on traditional media consumption

    The creator economy's role in the media landscape is growing as teens report spending 56% of their viewing time streaming user-generated videos and other content.

    By Nina Lentini • Jan. 6, 2022
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    Drew Angerer via Getty Images

    TikTok dethrones Google as most-visited website

    The social video app hit the 1 billion user mark in September and is forecast to reach 1.5 billion monthly active users toward the end of 2022.

    By Dec. 23, 2021
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    Courtesy of Triller

    Triller merges with SeaChange to extend reach into OTT media

    Set to close in Q1, the deal takes the social media platform public and positions it to build a TikTok competitor.

    By Nina Lentini • Dec. 23, 2021
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    Retrieved from Under Armour on December 22, 2021

    Under Armour's 'wearable' NFTs honor Steph Curry shattering 3-point record

    A collection dedicated to the NBA star and brand ambassador integrates across multiple platforms, including VR space Decentraland.

    By Dec. 22, 2021