Influencer Marketing: Page 2

  • Samuel L. Jackson for Adidas Originals
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    Courtesy of Adidas
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    Adidas unites superstars across music, sports, fashion in culture play

    Produced by Johannes Leonardo, the campaign celebrates the Superstar sneaker and features Samuel L. Jackson, Missy Elliott and more.

    By • July 7, 2025
  • A student sits at a school desk in an back-to-school ad from Target
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    Permission granted by Target
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    How Target is tackling back-to-school marketing with dual campaigns

    Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend product assortment.

    By • June 30, 2025
  • A hand holds a pack of Respawn mints in a purple and white gradient package Infront of a white gaming keyboard.
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    Courtesy of Respawn
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    Why Mars is putting its focus on Gen Z gamers with Razer partnership

    New collaborative mints and gums that are meant to improve focus will be promoted through gaming influencers to engage the community directly.

    By • June 25, 2025
  • Music producer Mustard poses with Heinz product as part of a 2025 campaign.
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    Courtesy of Kraft Heinz
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    Heinz and hip-hop producer Mustard drop new sauce at Buffalo Wild Wings

    To support the effort, Heinz will share social videos featuring Mustard’s “yell” soundbite from inside the restaurant chain.

    By • June 25, 2025
  • Olipop's nostalgic suites within the Austin Motel as part of its 2025 summer campaign.
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    Courtesy of Olipop
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    Olipop turns fans into influencers for pennies with PR boxes on Amazon

    The better-for-you soda brand is also inviting consumers to the Austin Motel, which has been transformed to include three nostalgic, Olipop-themed suites. 

    By • June 24, 2025
  • Sydney Sweeney is a "Body Wash Genie" for Dr. Squatch
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    Courtesy of Dr. Squatch
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    Unilever acquires Dr. Squatch, valuing brand’s viral marketing to Gen Z men

    The DTC grooming upstart was praised by Unilever for its social-first approach, which has recently included racy ads with Sydney Sweeney.

    By • June 23, 2025
  • The Biden administration signed into law legislation that gives TikTok owner ByteDance one year to sell the platform or face a nationwide ban.
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    Dan Kitwood via Getty Images
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    TikTok brings expanded suite of generative AI ad tools to WPP, Adobe

    TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency creatives.

    By • June 17, 2025
  • Lowe's and MrBeast team for Creator Network
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    Courtesy of Lowe's
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    Lowe’s launches creator network to build bonds with millennials, Gen Z

    Leading creator MrBeast has joined the effort, which will see the brand serve as exclusive building partner for the second season of “Beast Games.”

    By • June 10, 2025
  • Dove's #ShareTheFirst OOH ads
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    Courtesy of Dove
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    How Dove’s first creator-led campaign paves way forward for Unilever

    Executives discuss how an effort developed with Edelman fits into Unilever’s plans to shift 50% of ad spend to social media, particularly influencers.

    By • June 4, 2025
  • Lindsay Lohan appears in an Old Navy campaign
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    Courtesy of Old Navy
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    Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot

    The Gap brand, which reported a ninth consecutive quarter of market share gains, is now the No. 5 player in the active category.

    By • May 30, 2025
  • A woman drinks Sprite in music festival attire
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    Courtesy of Sprite
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    Sprite targets ads around scorching temps for global summer campaign

    Out-of-home ads will assess factors like location and ambient temperature to serve up messages to consumers most in need of chilled refreshment. 

    By • May 29, 2025
  • Sisters using mobile phone in the bedroom at home
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    FG Trade Latin via Getty Images
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    Marketing to Gen Alpha: How brands can win over the next generation

    The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from Horizon Media.

    By • May 29, 2025
  • Oliver Widger on Twitch for e.l.f.
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    Retrieved from Twitch on May 28, 2025
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    E.l.f. sets sail with viral TikToker Oliver Widger

    The cosmetic brand is working with the social media star, famous for sailing from Oregon to Hawaiʻi with his cat, on a Roblox-based activation.

    By • May 28, 2025
  • Close-up of a mobile phone recording a young woman vlog preparing salad in kitchen at home
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    FG Trade Latin via Getty Images
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    Publicis acquires Captiv8 as influencer marketing ambitions expand

    Following its purchase of Influential last year, the agency is fortifying its creator network and technology offering in areas like social commerce. 

    By • Updated May 22, 2025
  • Poppi's Fortnite game
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    Courtesy of Poppi
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    Inside Poppi’s push into gaming as prebiotic soda marketing bubbles up

    PepsiCo this week finalized a $1.95 billion acquisition of the brand, which has used a “community- and culture-first approach” to marketing.

    By • May 19, 2025
  • Influencer Alix Earl sits in a blue and white stripped inflatable pool. Next to the pool is a side table with a book and a bottle of lotion.
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    Courtesy of Hawaiian Tropic
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    Hawaiian Tropic, Alix Earle showcase ‘Tana Sutra’ for summer campaign

    The sunscreen brand nods to “Kama Sutra” in a 60-second spot that sees the social media star demonstrate five unconventional tanning positions.

    By • May 15, 2025
  • YouTube executive onstage at Brandcast 2025 event
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    Courtesy of YouTube
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    YouTube spotlights how brands can own cultural moments at ad showcase

    A star-studded Brandcast unveiled a deeper NFL partnership, new sponsorship offerings and contextually relevant ads powered by Gemini AI.

    By • May 15, 2025
  • Martha Stewart stands behind a counter surrounded by look-alikes.
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    Courtesy of Knorr
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    Knorr dupes fast food favorites with Martha Stewart in social-first push

    The Unilever-owned brand is utilizing branded ads on Lyft and shoppable recipe videos on Roku that will lead to Walmart’s recipe page.

    By • May 14, 2025
  • Unrivaled basketball game
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    Permission granted by Unrivaled
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    How Unrivaled built brand partnerships that are more than logo slaps

    Sponsors including Samsung Galaxy, Under Armour and Wayfair delivered real value during the first year of the women’s 3-on-3 basketball league.

    By • May 12, 2025
  • DEI, Fisher Phillips, Latham & Watkins
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    James Sullivan via Getty Images
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    Meta touts complementary powers of video, AI in overture to brands

    At the NewFronts, executives said that generative AI tools are “are going to help mark a new era of creativity” that marketers will aid in shaping.

    By • May 9, 2025
  • Sha'Carri Richardson gets set on a track in a Sprite ad
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    Courtesy of Sprite
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    How Sprite surpassed Pepsi by living and breathing pop culture

    The brand recently launched Sprite Squad, a text-and-scan activation that gives consumers access to digital experiences tied to cultural passions.

    By • May 7, 2025
  • Alix Earle poses for Pantene
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    Courtesy of Pantene
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    Pantene turns Alix Earle’s viral TikTok post into collection, campaign

    The P&G brand tied up with a popular creator who raved about the effectiveness of an expired bottle of Pantene found in her family’s shower. 

    By • May 1, 2025
  • Adopt executives David Creech, Rich Paul and Josh Moore
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    Courtesy of Publicis Groupe
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    Publicis acquires Adopt to strengthen connection to sports culture

    The four-year-old upstart founded by Nike veterans has worked with brands and athletes including Lululemon and Anthony Edwards.

    By • April 30, 2025
  • NASCAR driver Toni Breidinger in an 818 Tequila campaign
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    Permission granted by 818 Tequila
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    Why 818 Tequila tapped a NASCAR driver to accelerate cultural marketing

    CMO Kathleen Braine explains how partnering with trailblazing driver Toni Breidinger helps boost the reach of the Kendall Jenner-founded brand.

    By • April 30, 2025
  • Pete Davidson for an Axe ad
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    Courtesy of Axe
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    Axe leans on Pete Davidson’s wisdom to help men level up their rizz

    The actor-comedian will host an Ask Me Anything-like discussion on Instagram and stars in a new ad giving a shorter individual a confidence boost.

    By • April 23, 2025