Influencer Marketing: Page 2


  • Absolut.land digital experience
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    Retrieved from Absolut on March 28, 2024
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    Absolut returns to Coachella with metaverse activation, content series

    The Pernod Ricard vodka brand has moved its metaverse activation, Absolut.Land, to accommodate VR and other consumer preferences.

    By March 28, 2024
  • Individuals hold signs in support of TikTok outside the U.S. Capitol Building on March 13, 2024 in Washington, DC.
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    Anna Moneymaker / Staff via Getty Images
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    Deep Dive

    Why the latest TikTok ban attempt is different — and what it means for marketers

    A ban could benefit Meta, weakening competition and options for advertisers, while a potential suitor will need to be well-versed in data management.

    By March 21, 2024
  • A generative AI asset made by creator agency Billion Dollar Boy's in-house design team.
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    Courtesy of Billion Dollar Boy
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    Marketers bullish on generative AI’s potential to boost the creator economy

    Three quarters of marketers plan to increase their investment in generative AI creator content this year, according to a report from Billion Dollar Boy. 

    By Aaron Baar • March 21, 2024
  • Garnier Fructis campaign Charli D'Amelio
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    Courtesy of Garnier USA
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    Garnier launches new line with biggest investment in over 10 years

    Top TikToker Charli D’Amelio stars in a campaign that features a Sphere takeover and content series detailing the benefits of a new hair filler lineup.

    By March 14, 2024
  • Lisa Vanderpump Wayfair
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    Courtesy of Wayfair
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    Wayfair refreshes brand ahead of first large-format store opening

    The brand's busy spring includes a refreshed logo, updated jingle, new celebrity partners and support for the first-ever Pinterest Creator Tour.

    By March 11, 2024
  • Actor Jon Hamm holds up a bottle of Minute Maid Zero Sugar as part of an ad campagin
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    Permission granted by Minute Maid
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    Why Minute Maid Zero Sugar hired Jon Hamm to pitch juice that ‘Sells Itself’

    Studio X, the execution arm of WPP’s bespoke Open X unit for Coca-Cola, spearheaded the brand’s first global campaign.

    By March 11, 2024
  • A headshot of actor Pedro Pascal
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    Rodin Eckenroth/WireImage via Getty Images
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    Corona anoints Pedro Pascal top brand ambassador to connect to culture

    The first work with the star of “The Last of Us” and “The Mandalorian” is set to debut in May, with creative handled by MullenLowe Los Angeles.

    By Updated March 6, 2024
  • Dove #TheFaceof10 campaign
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    Courtesy of Dove
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    Dove tackles Gen Alpha anti-aging craze with Drew Barrymore

    #TheFaceof10 campaign addresses a worrying social media trend that has seen teen and tween girls flock to anti-aging brands like Drunk Elephant.

    By March 5, 2024
  • Spanx's "We Live in Spanx" campaign featuring track athlete Allyson Felix.
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    Courtesy of Spanx
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    Spanx pushes into apparel with first-ever global campaign

    “We Live in Spanx” includes partnerships with Meta and YouTube, and the brand is the exclusive sponsor of a Women’s History Month hub on Hulu.

    By March 4, 2024
  • Athleta's 'Find Your Movement' campaign imagery.
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    Permission granted by Athleta
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    How Athleta’s ‘Find Your Movement’ campaign evolves the brand

    The multiphase effort arriving amid sales struggles represents “the spark that will light the fire” for the brand, said chief creative officer Julia Leach.

    By March 1, 2024
  • Olipop's imagery for its new "senior soda consultant" job posting.
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    Courtesy of Olipop
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    Olipop seeks best friend creator duo for expenses-paid national tour

    The better-for-you brand will pay its senior soda consultants up to $40,000 to join it at various stops in the U.S. and generate creative digital content.

    By Feb. 29, 2024
  • Michael Cera and a narwhal in a CeraVe video
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    Courtesy of CeraVe
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    Column

    Campaign Trail: CeraVe got weird with Michael Cera to win the Super Bowl

    Led by Ogilvy PR North America, the social- and influencer-focused campaign used earned media to amplify the brand’s first big game ad.

    By Feb. 16, 2024
  • Virtual influencer Imma appears in a Coach ad
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    Courtesy of Coach
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    Coach pairs virtual influencer with real celebs Lil Nas X, Camila Mendes

    “Find Your Courage” looks to engage younger consumers around the complexities of identity and the changing meaning of being “real.”

    By Feb. 15, 2024
  • A Coke Zero billboard
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    Courtesy of Coca-Cola
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    Coke lends Zero Sugar a voice in ads, TikTok filter referencing 2000s pop hit

    Custom typography made from images of condensation, bubbles and fizz is also allowing the product to “speak for itself” for the first time.

    By Updated Feb. 15, 2024
  • A person in a flower field with shades on looking up at the sun
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    Permission granted by Catch+Release Creator Community / Eric Peterson
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    Sponsored by Catch + Release

    6 reasons why influencer marketing will never be the same

    With a new emphasis on authenticity, 2024 might be the year that Influencer Marketing is forced to grow up, evolving from a simple visibility tactic to a way to foster real, meaningful, human connections.

    By Tom Christmann, ECD Catch+Release • Feb. 12, 2024
  • Influencers included in retailer Claire's The Collab program
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    Permission granted by Claire's
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    Claire’s assembles ‘Gen Zalpha’ influencer group to guide creativity

    Ambassadors range from 7 to 17 years old and come from backgrounds spanning the worlds of music, fashion, cooking and more.

    By Feb. 8, 2024
  • Ben Affleck and Charli D'Amelio appear in a Dunkin' ad
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    Courtesy of Dunkin'
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    Dunkin’s latest campaign with Ben Affleck could be headed to Super Bowl

    In a spot that aired during the Grammys, the brand ambassador ponders a career as a pop star in a nod to his dour appearance at the ceremony last year.

    By Feb. 5, 2024
  • Jif "Save the Celery" campaign imagery
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    Retrieved from YouTube on January 31, 2024
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    Jif tackles ‘celery neglect’ on game day with free peanut butter

    “Save the Celery” includes a tie-up with GoPuff to deliver free peanut butter and collaborations with Barstool Sports and the YouTube series “Hot Ones.”

    By Feb. 1, 2024
  • Pepsi takes over the Las Vegas Sphere
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    Courtesy of PepsiCo
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    Pepsi Wild Cherry stokes Super Bowl excitement with Vegas Sphere takeover

    Creators Zach King and Khaby Lame are part of the soft drink brand’s big game blitz, which supports a recent “Get Wild” campaign for Pepsi Wild Cherry.

    By Feb. 1, 2024
  • Individuals and robots working together on brainstorming ideas.
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    Nuttapreya Sirisommai via Getty Images
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    Marketing playbook: Breaking down industry trends to follow in 2024

    Areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

    By Marketing Dive staff • Jan. 26, 2024
  • Person's hands holding a cellphone
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    Chainarong Prasertthai via Getty Images
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    Column

    Sociable: BeReal adds feed for celebrities and brands

    RealBrands will see brand accounts get their own focus in-stream.

    By Andrew Hutchinson • Jan. 25, 2024
  • Paris Hilton recreated in Roblox for a Hilton campaign
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    Courtesy of 11:11 Media
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    Hilton checks in to Paris Hilton’s Roblox world for loyalty push

    The activation demonstrates brands are still exploring ways to draw value from the metaverse even as the technology has lost some of its buzz.

    By Jan. 23, 2024
  • Influencer Zachary Fowler pulls a pizza out of a Solo Stove
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    Courtesy of Solo Brands, Inc
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    Solo Stove names new brand ambassadors on tails of Snoop Dogg stumble

    The smokeless fire pit marketer is looking to turn a new leaf with partners who better represent its outdoor lifestyle positioning.

    By Updated Jan. 30, 2024
  • Snoop Dogg for Solo Stove
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    Courtesy of Solo Stove
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    Solo Stove’s viral Snoop Dogg partnership fails to spark up sales

    Owner Solo Brands kicked off the year by shaking up leadership and cutting its 2023 revenue expectations due to hefty marketing expenditures.

    By Updated Jan. 30, 2024
  • NFL quarterback Kirk Cousins stands in a kitchen in a promotional shoot for brand partner Tostitos
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    Permission granted by Frito-Lay North America
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    Tostitos’ pop-up heads to Super Bowl with meals served by Kirk Cousins

    Consumers can enter an Instagram sweepstakes for the chance to win game tickets and a visit to the Tost by Tostitos casual dining concept. 

    By Jan. 18, 2024